Category: Digital Marketing

Deftsoft Diwali Celebrations 2020

Posted on by deftsoft

“Kindle your spirits with the light of Diwali.” Deftsoft wishes you sparkling festivals of light!

Dazzling earthen lamps, vivid lights, finger-licking food, and mesmerizing rangolis are the real gems of Diwali Celebration. Diwali is the synonym for fun, gaiety, and jollification, and a sheer time to enjoy the Indian Culture. The warmth from diyas, the wrinkling of fairy lights and the colorful rangolis make the day a celebration.

Diwali is the best of times for everyone –A time to celebrate life, express the joy of living, to forgive, and come together. It’s a festival of giving, bonding, and sharing joy with your loved ones. This statement held the backdrop of the Diwali celebration at Deftsoft this year. The HR department at Deftsoft made every possible effort to make the Diwali celebration enjoyable, giving employees and even the managers a break from the daily routine.

Festivals like Diwali offer an opportunity to leave the stress behind and blend in with the festivities. A time to flaunt your ethnic side and savor on the finger-licking delicacies that you can’t say no to even if you are not a sweet lover. Being the second home, Deftsoft made sure employees felt special as they are the foundations of the reputable institution. The festive time was all about sharing a beautiful bond with the employees and giving them a reason to embark on their future journey with a smile on their face.

Diwali at Deftsoft was a gala affair. Starting from the decorations, everything looked grand. Every floor was decorated, keeping in mind the Diwali theme, which was all about lights and Diwali paper lanterns. The entrance was decorated with fresh flowers and innovative Diwali rangolis, keeping up with the Diwali tradition at Deftsoft. As a step towards protecting the environment and keeping the pandemic in mind, Deftsoft promoted eco-friendly Diwali by ditching crackers for the beautiful and classy diyas, which were placed where there was no risk of fire.

HR planned and managed games inside the office area for employees to help them relax and enjoy their work. Everything was planned and organized with perfection, and other series of events were scheduled to recall and glorify Indian Culture.

Diwali is incomplete without tasty treats, and keeping this in mind, Deftsoft celebrated the festival of light with their employees by distributing sweets. And, to add to the festivities, men and women at Deftsoft family looked their stylish best by getting all dolled up in their beautiful ethnic wear. We know there is no fun in looking your stylish best if there is no one to appreciate your beauty and efforts. This is why the HR department organized a photo session to appreciate the efforts taken by the men and women to glam up the celebrations. Smiling pictures of employees looking ravishing in traditional wear provided a great feed to post on the Deftsoft Instagram account.

Not the end, but the beginning of the festive season concluded with the gift distribution. Managers distributed beautiful gifts between the team leads, and employees congratulating them for their work, and looked forward to celebrating more festivals with them in the coming year. The lasting note was an encouraging speech from the CEO, Mr. Amaneet Singh Brar, and Director of Operations, Mr. Amaninder Singh Brar.

The Mindful Content Marketing Trends For 2021 are Here!

Posted on by deftsoft

How can you make sure you are marketing your business most effectively? Well, one way is to keep your strategy current and line with the latest trends. You can’t be the last one to advertise on Facebook or Instagram. You always have to be on edge to remain relevant, efficient and effective. And, in today’s world, you can achieve all these goals through your content marketing strategy.

We keep hearing that content is king. Marketers emphasise the importance of creating great content to drive traffic. But how true is this statement? Does a good SEO content strategy help you to rank higher in Google? We can’t answer this question with a simple yes or no, but with Google placing so much importance on content, marketers need to watch for content marketing trends in 2021.

How will content marketing shape in 2021? Let’s find out!

Content marketing has been and will continue to be a critical part of the organisation’s marketing strategy. Content marketing is a $400 billion industry, which shows the confidence and investment firms place in it. 2021 will bring a whole lot of changes to a firm’s content marketing strategy, including blogs, videos, infographics, newsletters, podcasts, and more. With 2021 just around the corner, it’s important to review what worked in content marketing in the past and what changes you need to make going forward.

Firms must analyse the surprises and what’s in store for them in the next few months. Keeping up with current trends will help the business determine the right content marketing style. In the midst of planning a content marketing strategy, here are some trends you must watch out for in 2021.

Voice search will shape your content strategy: In 2021, customers will use it to find answers to their questions. Voice search gives you the freedom to avoid the exhaustion of typing your query into Google. Although voice search has been around for a long time, from ordering groceries to checking the weather, people are now using voice search for almost everything. At present, Siri, Alexa, and Google Assistant are part of our everyday routine. The search terms marketers split into a virtual assistant are more nuanced than those we use in Google searches. The content marketers produce must incorporate long-tail keywords and entire phrases. Search for long-form of questions customers might ask and include exact phrases of queries in the article’s title.

Social media is still the king: By sharing your content, you can reach people who are interested in your products. Social media platforms allow you to communicate with your relevant audience at zero cost. On social media, you can also share content created by others and reach new, relevant audiences. Platforms like Facebook help you interact directly with your customers, and by sharing behind-the-scenes details, you can build a strong brand-customer relationship.

Podcasts have become a must: In 2021, they became the most essential and fascinating content marketing strategy. Customers can listen to podcasts while performing any task at any time of the day. People listen to podcasts at the gym, while cooking, doing housework, or on their commute. Podcasts are informative, entertaining, and provide relevant content for people on the go. From the marketer’s point of view, podcasts help attract the right people while establishing brands as experts in their industry. Through podcasts, brands can discuss news and trends in a specific niche relevant to their target audience.

User-generated content will dominate content marketing: it’s the new trend and will remain for a long time. The advantages of user-generated content are numerous. It gives businesses the freedom to create their own content and allows them to showcase products and services more authentically. UGC rewards brand fans by featuring them on the company’s channels.

More live streams: Live streaming is a trend to watch in 2021. On Facebook, one in five videos is now a live broadcast. This means the live stream is a service that customers should definitely engage with. A successful leave stream can increase brand awareness and boost traffic to your website. One easy way to use live streaming is to use social media platforms with integrated live streaming, such as Facebook and Instagram Live. You can use Q&A, behind-the-scenes content, an interview with an expert or influencer, breaking news, webinars, or even a product demonstration.

Dynamic content: Dynamic or adaptive content changes to suit customers’ behaviour, preferences and buying habits, etc. In a dynamic email, pictures and text will vary based on customer segmentation. Dynamic content creates a personalised experience for customers. Dynamic content offers customers what they are looking for and also offers direct recommendations. Marketers must deliver content that aligns with users’ desires and moves them closer to purchase.

Featured snippets: The coveted featured snippet will make a mark in 2021. They are the boxes of information you see at the top of the page when customers search. A featured snippet includes:

A how-to list
Summary paragraph
Information table

It saves the user time, and the Google link will link it to your full page. Landing a featured snippet is quite the accolade and drives a good amount of traffic.

Use a visual approach: The content experience is essential, and to achieve a good experience, a visual approach is necessary. You have to make sure content is not only relevant but visually appealing as well. Many user-friendly editing programs enable you to amplify any kind of data, making it more attractive and easier to understand.

Mix marketing channels and break boundaries: One trend in 2020 that you will see in 2021 as well, is taking screenshots of tweets from Twitter on Instagram feed. This content is highly shareable and can be used for humorous purposes as well. Brands can also take advantage of reel feature to post content that they could only upload on TikTok.

These are the upcoming content marketing trends that will dominate 2021. If you need help in creating great visual content, follow these trends and get ready to establish a long-term relationship with your customers.