When e-commerce websites came into inception, first thought inside minds of local business-owners was how this internet menace will rip them off of their roots in market. Moreover, the initial impact of e-commerce was exactly same as expected. With rise of further technology like smart phones and 3G proved to be a boon not only for just monopolizing big business owners but also for local business and those who adopted new technology, their productivity and turnover touched new heights.
Business has travelled a long way from use of instant messaging for pick up and drops of laundry along with local cabs migrating to using their own apps hence cutting the man in the middle. From local grocery stores taking orders via their own apps to local wholesale stores going online has increase their user base. New technology has surely helped the rich and the local business owners in a common way but this realization came about late because earlier local business owners were reluctant to migrate to online medium earlier.
Realizing that a website selling grocery items or an app providing cab services even at inflated prices has more reach to users due to internet revolution was major motivation behind local resellers going online. Thus, technology has greatly increased sales, competition and has created a win win situation for both users and resellers.
Further when we come to a more diversified line of technology we can think of technological advancements as opportunities for innovation even at atomic levels. For an instance, revolution in technology of front cameras of cellphones lead to innovation of selfie sticks which created a humongous business empire. Similarly, a slight displacement of camera bump or volume rocker in a cell phone creates scope for manufacturing new back covers hence increasing demand and helping business. Technology has surely made business easier and better than ever.