People working for their brands with mobile sites would know that it is definitely not the best way to promote conversions for the brand due to the distressing cart abandonment rate. This is something that directly limits the user experience. Though we can say the mobile apps are the effective way to drive more transactions, still, we can’t ignore the factor that people avoids the hassle of downloading the app which takes the space in their devices, which is already limited. Studies say that only 3 out of 100 filled shopping carts on a mobile site end up converting into….
Website push notifications are messages sent by a website to the user’s browser, which is clickable. They work like mobile app notifications but here for the websites instead of mobile apps. Push notifications play a significant role when it comes to advertising eCommerce applications. The difference here lies that the push notifications are not ignorable messages. The purpose of push notification campaigns is to deliver exceptional results for online stores. Let’s get started to explore the hidden layers of push notifications. Terminology Used for Push Notifications • Notification – a message appearing at the user’s browser • Push Message –….