Month: October 2021

How to Reshape the Healthcare Sector with Digital Marketing in 2022?

Posted on by deftsoft

58% of smartphone owners download and use mobile health apps. If you are among them, this blog is for you!

With the advancements in technology, the healthcare industry is literary at everyone’s fingertips!  The health sector is constantly looking for new technological advancements to keep up with the digital pulse of branding.

If you are not living under a rock, you would be aware of the steady decrease in the effectiveness of the tried and tested marketing efforts. Radio, TV, and Yellow Pages are all the things of the past. The healthcare industry uses digital marketing tactics to create awareness for its services.

Role of Internet Marketing in the Healthcare Industry

Did you know most healthcare consumers start their journey by finding and comparing providers online, through search? After completing the search, there are high chances of them converting. Here are some statistics that show the importance of online marketing in healthcare.

– 5% of all Google searches are health-related

– Google search drives more visitors to hospitals than non-search

– 94% of healthcare patients use online reviews before purchasing products

– 84% of consumers trust reviews like personal recommendations

– 1-6 online reviews are sufficient for patients to form an opinion about your practice

– The global advertising expenditure for healthcare companies  has increased by 4.3% in 2021

Why is Digital Marketing the Need of the Hour for Healthcare?

Improve Audience Reach and Service Awareness

With the increase in competition in the healthcare industry, you need to get the word around to retain customers. According to a study conducted by Google, 44% of visitors make an appointment online or call after taking a number from the website. This shows the importance of the healthcare industry to be online.  By using digital marketing,  your healthcare service will get a wider audience reach and get good branding.

Create a Customized Marketing Strategy

If you think marketing is only about making promotional videos and posting flashy ads, it’s time to think again. Through digital marketing, you can customize marketing efforts as per your needs. Create a strong online presence and keep the audience well-informed about your service through content marketing.

On the other hand, if your product demands PPC advertising, focus on it.  You can’t follow a “one glove fits all approach.” Be unique and different.

 Easy-to-Access Patients

Through digital platforms, you can access patients quickly and easily and vice versa. Online marketing improves patients’ experience, which plays a key role in retaining customers. Positive reviews are only possible because of a smooth and favorable experience.  New digital tools allow doctors to track patients, send checkup reminders, and reach out to them on important days.

Create a Positive Online Presence

Use the latest ORM tools to manage your online presence actively. Determine how your practice is perceived and provide a quick response to any customer complaints.  Also, use an online presence to push back negative reviews or misleading information and correct all the wrongs to build a good healthy brand image that draws more customers.

Increase Influence of Social Media in Healthcare

More than 40% of consumers accept that information and social media data affect how they deal with their health. Healthcare marketers must adapt to this statistic to stay relevant and create awareness about themselves and their services.

Build Patient Loyalty and a Positive Referral Base

Digital marketing in healthcare is no longer an option but a necessity. If customers love your services, ask them to generate positive reviews as it will attract new customers. It’s not just about creating a social media page; it’s all about creating a space for patients to promote your services online. However, ask for reviews without nudging their privacy.

SEO in Healthcare

Maximize your online presence and brand through SEO. Through SEO, patients can easily find you online, and the best part is SEO is not only for large hospitals. The more searches for local practices online, the more leads. According to Google, 28% of searches for something online result in a gain or purchase.

Easy Tracking with Accurate Monitoring

Through digital marketing, brands can track their profits, enhance ROI and increase customer satisfaction. The biggest advantage of digital marketing is the availability of tools and matrices to analyze results and improve performance.

Healthcare Digital Marketing Trends to Know in 2021-2022

HealthCare Digital Marketing trends

– Reviews are a top ranking factor- According to SearchEngineLand, 85% of consumers trust online reviews.

– Video is the preferred way to interact with customers-

– Local SEO can be a game-changer for the healthcare sector

– The healthcare sector can collaborate with micro-influencers

– Telehealth will rise in 2022

– Personalization will be the gold standard

– CRO will help the healthcare sector to make more ROI

– Marketing tech will be more important than ever

– Patients will need more help across the funnel

– Use of social proof to drive more customers

With the advancements in technology, it’s high time for the healthcare sector to collaborate with a reputable digital marketing agency like Deftsoft. We will use innovative strategies to boost your brand awareness and build online brand visibility.

On-Demand App Ideas for Startups that will Take the Center-Stage in 2022

Posted on by deftsoft

Are you looking for a business idea that will take your startup to the new heights of success?  An on-demand service app might be your jackpot ticket. In 2022, on-demand service apps will gain more momentum, and one reason for the popularity is COVID-19. After COVID-19, people avoid going out to buy daily products and services. Another reason, when you can fulfill all your needs in the convenience of your home, why go out?

Why On-Demand Service Apps Have Become Popular?

With the coming of new technologies and mobile app ideas, the actual gold lies in few profitable domains. And on-demand services are a few of them.  According to research conducted by Harward Business Review, on-demand economy is attracting more than 22.4 million consumers annually. On-demand services cater to a wide range of industries, either directly or indirectly.  This hype is because more and more people are willing to contribute their resources, skills, and knowledge to on-demand apps.

What’s the main idea behind an on-demand product and service startup?  Startups will provide the best service to customers, and in return, they will pay you for the best efforts. This principle applies to each and everything you are looking for.

– Want urgent cleaning service?

– Looking for instant food?

– You are in need of laundry service

– Need immediate home repair service?

What if we say you can avail all these services with a tap of a button. On-demand apps are the latest gift of technology that fulfills all essential and urgent needs of people. From transportation to beauty and food, on-demand app services are the key to acquiring all these services at any time as per your convenience.

Now, you are all set to enter the on-demand service app business. But, before we look at some amazing on-demand app ideas that will boost your business in 2022, let’s talk about few statistics.

Overview of On-Demand Service Apps

– The on-demand app market is attracting more than 22.4 million users’ attention annually.

– Revenue of the on-demand apps and websites market will reach a value of $335 billion by 2025.

– 49% of on-demand consumers are millennial

– The telemedicine trend will get a boost

On-Demand Business App Ideas for Startups

– Use Uber like Apps- for Travelling

Do you know who was responsible for boosting the demand for on-demand app development?  It was Uber and Airbnb. And, after that, in a short time, the transport and logistics industry got a new direction with the success of popular taxi apps.  If you are thinking of developing a traveling app, options are numerous. You can opt for cargo-logistic apps, taxi booking apps, and also bicycles. 

– Get Information about Local Events

Want to find information about the upcoming local events? This is the basis of the second app idea on the list.  You can build a database and network of all local pubs and clubs in an area, connect with them and request updates regarding top bands performing each night. Use the app to create a listing of other local events and festivals.

– Create an Inventory Management System App

Warehouse owners often have a hard time managing, arranging, and putting stock to showcase their in-inventory products.  A million dollar-on-demand app idea is to organize and sell products using on-demand services app.  By creating a user-friendly app, you can tap into a huge audience.

– On-demand app for Fuel Top-up

Getting stuck on an isolated road with a vehicle that ran out of fuel is the worst nightmare for anyone. If you have ever faced such a situation, create an app that offers a solution to this problem. Create an app that delivers fuel to vehicles stuck along the roadside. You can also use the app to target neighboring niches like cars and motorbikes, along with tire replacement services.

– On-demand Vacation Rental Apps

If you want to capitalize on your app’s existing and established market, consider the vacation rental industry. Airbnb is the best example of an on-demand vacation rental app. Consider how the supremo operates and brings in your creativity to offer something new that will become your USP.

– On-demand Health Care Services Apps

What if we say you can instantly find and book the exact physician for any health issue with one click of a button? With the help of an on-demand healthcare app, you can help people schedule nursing, medicines deliveries, and medical tests at home. Some of the exciting on-demand healthcare apps you can take inspiration from include ZocDoc, Pager, Healthtap, Doctor on Demand.

– Navigation App for Blind People

Blind people face challenges whenever they step out as the environment sometimes can be a little harsh on them. For instance, walking through a straight ramp can be hard for a blind person. But, you can become a savior for them by introducing a startup app with navigation for blind people. The main idea is that you can request camera and speaker access for blind users’ smartphones; view the objects’ hurdles they may hit.  Blind person will have to keep the app in the shirt’s pocket, allowing the app to overview the area.  With over 40 million blind people globally, an app like this can be a true money maker.

– Invoicing App for Freelancers

After COVID-19, freelancing has become a favorite money-making opportunity for the Gen-Z population.  However, invoicing acts as the spoilsport as many freelancers fail to understand the concept.  With on-demand invoicing apps, freelancers can easily generate and share invoices, thus making these apps a profitable startup business idea.

Implement the right on-demand app idea and get ready to enjoy soaring profits. Choose the idea that works best for you. Once you decide which app to create,  Deftsoft app development team will guide you at each stage.

Five Changes to Make in Your SEO Content Strategy in 2022

Posted on by deftsoft

Google is evolving faster than ever, becoming smarter with every update. As soon as we start typing in the search bar, it predicts our intent and delivers accurate results in seconds—an impressive display of how far Google’s algorithms have come. But for SEO professionals and digital marketers, this evolution brings both opportunities and challenges.

The key question now is—how can you make sure Google notices your website? The answer lies in refining your SEO content strategy. In this blog, we’ll explore five critical changes you need to make to your content strategy to improve rankings and visibility in 2022 and beyond.

We will be addressing the five changes you need to make in your content strategy for SEO in 2022. If you think it is the same old lecture of stuffing keywords, well, it is not. Have a look by yourself. 

1. Define the Intent Content

This is a big thing that came out in 2021. The intent content tells about the intent of the users when they made a query on Google. It can be classified into four types: informational, commercial, transactional, or local.

Informational: This type of search simply seeks the information; which means a user wants to learn about the product or service.  

Commercial: This type of search seeks comparison; which means a user is comparing the options available.

Transactional: This type of search seeks transactions; which means a user is ready to make a purchase.    

Navigational: This type of search seeks specific information; which means a user is looking for specific things. 

For example, have a look at the search query ‘yoga mat’.

Informational: Yoga mat

Commercial: Best yoga mat

Transactional: Buy yoga mat  

Navigational: Yoga mat near me

  • When a user uses words like ‘how, what, or why, the intent of the content becomes informational.
  • When a user uses a word like ‘best’ with a search query, the intent of the content becomes commercial.
  • When a user uses a word like ‘buy’ with a search query, the intent of the content becomes transactional.
  • When a user uses a word like ‘near me or specific brand name’ with the query, the intent of the content becomes navigational or local.        

Find out the intent content that brings the most web traffic for you and prioritize your content strategy accordingly.

2. Keep the Mobile SEO in Mind

In 2021, the term mobile SEO gained a lot of traction and is still in trend. The content strategy for mobile SEO is not much different from desktop SEO. Still, there are a few key new elements such as content optimized to the voice search queries, sharing options of the content, and location-based content.

More and more users are using voice searches on mobile devices to search on Google. Create your content for the long-tail keywords that users tend to search in voice queries. Also, a trend is noted in the mobile searches that users often make location-based queries on mobile. Thus, it is a good idea to create your content for location-based queries. And offer your users easy options to share the content on other platforms using their mobile devices.

3. High-Quality Backlinks  

Backlinks have been the backbone of SEO for a very long time. Well, they still are, but the thing with backlinks changed is that they should be of good quality. SEJ reported, “Google’s search quality advocate, John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm. One good link from a relevant website can be more impactful than millions of low-quality links.”

And the thing with getting a high-quality backlink for your website is you cannot get it if you keep boasting about only you. You need to keep users in mind to create valuable content for the users so that you can get quality backlinks from good third-party websites.  

4. Use a Cluster of Topics

Many top digital marketing companies have been doing this for a very long time. Creating in-depth pages with long content containing a cluster of topics tends to be more effective than dedicating different pages to different topics. Google tends to understand long content with a comprehensive view better than content that does not completely explain the topic. Use a cluster of topics or tend to address multiple queries in a single post while curating content. This applies both to off-page and on-page content. You can also interlink different web pages on the website to get it easily crawled by Google.     

5. Add Visual Elements in the Content

Visual elements are going to play a huge role in the SEO content strategy in 2021/2022. It has been witnessed that content with visual elements like images, videos, and related media tends to rank higher on Google search results rather than content without any visual elements. The visual element in the content helps to retain the visitor’s attention to the website, increases the sharing rate of the content, helps in SEO, makes the content engaging, and provides quick information to the visitor. While adding visual content like infographics, videos, or GIFs, make sure it is properly optimized so that it does not affect the website’s loading speed. 

We think you should implement the five basic changes in your SEO content strategy in 2021/2022.

Although this is not all, one needs to implement many other SEO tactics to rank on the highly competitive keywords in highly competitive niches.

At Deftsoft, we have been reaping fruits for our clients for over 15 years. Our team of search engine optimization experts works in coordination with expert writers to create high-quality content that implements the latest trends to rank your website at the top of the search engine result page.