Month: June 2020

Mobile APP Acquisitions: Take on 5 Ways of Attracting New Users

Posted on by deftsoft

Have you created an excellent mobile app, but are still not getting those satisfactory sales conversions? Have you ever wondered what the reason might be? Without any doubt, it’s the visibility of your mobile apps. What’s the point of spending your precious time on creating a mobile app when customers are not aware of it? But the question is how you can stand out from the crowd of millions of app users and developers. Acquiring new customers when most smartphone users don’t download any app in a month is a tough nut to crack.

Trust us when it comes to mobile user acquisition; there is only one certain thing. And that’s you have more than one way to strike gold. The old saying” if you build it, they will come” does not always hold true in the mobile app market. Mobile app developers spend considerable money creating apps only to see their dreams crash when customers pay no heed to their newly developed apps.

Do you know that more than one-third of all the retail website traffic comes from mobile devices? This means businesses can create an accessible mobile platform for customers on the go. Since 35,000 new apps are introduced on Android devices every month, marketing your latest app to reach the right people can be challenging and daunting. With over 8 million apps in the Google Play Store and Apple App Store, acquiring new customers will become harder. Businesses need to generate revenue and market their app. Firms need to establish a personalized user acquisition strategy to acquire new customers. So, without further delay, let’s talk about effective ways to acquire new customers.

5 Mobile App User Acquisition Channels You Must Know About

• Paid advertising: Want to draw more eyes to your newly developed mobile app? If so, take leverage of paid advertising as an effective user acquisition channel. In paid advertising, social media platforms will display your app’s advertisement to users. You have the freedom to select your target group of audience and set the visibility of your ads to target a broad category of audience. You also have the option to add actions to the ads to direct them to the landing page and give users an option to download.

• Influencer marketing: At present, social media platforms provide a great opportunity for app developers to boost their app downloads. Also, there has been a rise in the number of influencers who run paid user acquisition campaigns. If you can create a larger influencer follower base, it will be better for your mobile app. Well-known influencers have followers across different social media platforms like Instagram and YouTube. Their followers can drive a diverse set of audiences to your app. Recommendations from famous influencers will motivate people to explore your product/service application and even download and use it. According to a recent study, 89% of marketers believe that influencer user acquisition can generate more ROI than any other marketing platform.

• Email marketing: Yes, you heard it right. Email marketing can generate massive traffic to your mobile app. Do you know that 70% of emails are opened on mobile? Here lies the opportunity for firms to drive more users to your mobile app. Let’s look at the potential of email marketing as a mobile app acquisition strategy.

1. Direct users to your store page or information content present in your mobile app.

2. Inform users whenever there is an update and send users targeted messages.

3. Take feedback from users, which will help in improving your app.

Note: When you send emails to target customers, insert deep links in it. According to a recent study, $3,000 in revenue is lost for every 1 million emails sent if they don’t contain deep links.

• App store optimization: Without any doubt, an app store is the one essential driver of app discovery. App store optimization is an essential user acquisition strategy that will help you gain more customers. App store optimization (ASO) is no rocket science. It’s the practice of attracting users to download an app based on title, keywords, ratings, and other ranking factors. If done right, ASO can help generate high-quality traffic to your app. In app store optimization, you have to focus on three things: page elements, localizing app store pages, and optimizing search discoverability and conversions.

• Video marketing: Interactive videos can drive more users to your app. A simple 30-second video of your app can do wonders for your business. YouTube plays an essential role in targeting the majority of the crowd. In addition to YouTube, you can use other video streaming platforms to reach a diverse audience. You can also reward users on the gaming app for watching an entire ad.

Use the channels above to put your mobile app in front of the masses. Mobile user acquisition is a tough task, but with dedication and continuous efforts, you will reach your goals.

Role of Data Science in Understanding the COVID-19 Crisis!

Posted on by deftsoft

As the world is fighting its worst battle, data scientists work their fingers to the bone to understand the science behind COVID-19. In this technological era, data science can play an essential role in preventing the onset of pandemics. Data scientists can use their skills and give their best shot to develop technology to deal with the crisis. Data science is the bright light in the dark, which helps educate and empower those on the ground about the situations and help reduce the impact of COVID-19.

Epidemics and pandemics have threatened the human race in the past as well. But, with each outbreak, we learn new ways of fighting and managing the unknown diseases that can eradicate the human race. And, all this is possible because of technology and data science. With the rise in COVID-19 cases, people are feeling helpless and scared and look up to technology for some respite. Data science provides glimmers of hope to people to deal with the unknown virus.

At present, the field of data science is gaining a lot of attention from across the globe. People at the helm of affairs have realized its potential in dealing with the current crisis. Data science, AI, and machine learning communities publish data that are of immense help to front line doctors. In this blog, we will talk about how data science offers a modern approach to combat the COVID-19 crisis faced but the entire human race.
Data Science and COVID-19 pandemic

When we hear the word medical emergency, the only thing that comes into mind is the health care professionals. How can data scientists a white-collar job, working from the comforts of their home, repair the unprecedented loss of a human tribe? To answer this question, we first have to understand how data scientists work. Data scientists use available genomic data to understand the reactions of various kinds of drugs and their effect on the deadly disease. From giving accurate information to increasing transparency by sharing data, data science can contribute a lot amidst the current situation. Here we have enlisted some essential facts about how data science can help during COVID-19 pandemic.

 

Gives an accurate picture of coronavirus outcome:

In the fight against COVID-19, front line workers and doctors rely on the correct and up-to-date information. This is where data science comes to the rescue. Many IT firms, including IBM and Tableau and organizations like Johns Hopkins University, have created an interactive database that offers a real-time view of what’s happening with the virus. Any misinformation about the number of fatalities, diagnosis, and treatment options can make the situation worse and create panic amongst the general public. The result of this information can be more fatal than the virus itself. Widespread chaos, panic buying, hoarding of essential commodities are some of the outcomes of the spread of incorrect information. To overcome such situations, organizations like Google, Facebook, and YouTube work tirelessly to provide the right information to people. Correct information creates a transparent scenario informing people about the proper steps to follow to prevent the spread of the virus. Data scientists help in creating a database about the number of confirmed cases, fatalities, and recoveries.

Data science helps in contact tracing:

Contact tracing plays an essential role in reducing the spread of COVID-19. In contact tracing, we get in touch with individuals who have tested positive for the virus and ask them to self-isolate. Contact tracing can time-consuming; this is where data scientists can help front line doctors. Data scientists help in creating mobile phone-based solutions to overcome the less efficient traditional methods of contact tracing. In such situations, mobile-based IT solutions can be a real savior. Given the market penetration of phones and the extensive usage, using mobile-based solutions for contact tracing makes more sense.

Contribute in search of drugs:

In the morning, when waking up, the first thing we do is look at the news in the hope of a vaccine. While the world is in desperate need of a vaccine, it may take time for doctors to come up with a magic formula. To speed up the process, technology plays an essential. Data scientists suggest components of a vaccine by understanding the viral protein structures. Scientists have created AI tools, shared data sets, and research results to support vaccines’ search.

Track people with facial recognition:

In the present pandemic, big data analytics can help identify infected individuals. Facial recognition technology, along with data, can accurately identify people even if they are wearing masks. Facial recognition technology helps in monitoring movement and keeps track of people even when they are quarantined. Big data also helps in keeping a tab on people and determine if they come into contact with an infected person.

 You can play a part in fighting coronavirus:

Many developers have created an app that makes use of data sharing to support medical experts in learning more about the virus. People can contribute their bit by adding their data in the app, like their age, postal code, plus disclose their pre-existing condition. This information will help medical professionals in determining groups that are most affected or at risk.

Data scientists play an essential role in learning more about the virus and contribute towards a safer and better world.