Building a Brand: Why a Top-Notch Digital Presence Is Important?

Posted on May 27, 2022January 22, 2026 by deftsoft

Never before has it been crucial for businesses to build and work on their digital presence, plus engage with the audience online. In today’s era, having a digital presence for your business is important for its success. In addition, you must have noted that customers conduct their due diligence before making a purchase online; because of this reason, businesses need to have a strong online presence to attract new customers and retain the current ones.

Whether you are starting a new brand or a business or working on the existing ones, a digital presence is a key to success.

What is Digital Presence?

A digital presence refers to how your business appears online. It is what people find when they search for your brand name or business on the web.

Digital presence incorporates content that you control majorly. For instance, your website and your social media profile and the content you do not control, such as online reviews on these social media platforms.

Now you must think about all that you do on the internet on behalf of your business; it includes-

– Your website, i.e., the mobile version and the desktop version.

– All social media platforms, including LinkedIn, Facebook, Twitter, Instagram, etc.

– Store or office locations, i.e., GoogleMaps

– Online reviews on Google and other social media platforms.

– Digital ads on different social media platforms.

What is the Importance of Digital Presence?

We have already moved to an era where having a digital presence is important. But, you also need to understand that having a digital presence is not about posting regularly on social media or putting false reviews; it is way more than all this.

A digital presence gives your brand an ideal platform to communicate with customers. In addition, with a digital presence, you get the opportunity to set a narrative of who you are as a brand and set yourself and your brand apart from your competitors. Your digital presence expands to all the touchpoints a consumer might have with your brand online than just your desktop or mobile website.

While on the one hand, digital presence includes your website, it also includes the area out of your control, such as conversions about your brand on social media and online reviews.

Reasons Why Digital Presence is Important?

– Be present, be visible.

Do you have any idea that most users use content marketing as a part of their brand marketing strategy? Gone are the days when you’d pick up a speaker to announce SALE SALE SALE; in today’s era, you will require a brand name of your business, and it will also require a strong online presence.

As there are several competitors, ensure that you pick up a different and fun way to lure your audience. For example, you can create an interactive app or a fun website that will grab the attention of the users and will make them engage with your website with ease.

You need to understand that social media platforms are one of the intelligent ways to upgrade and scale your business by using different digital marketing strategies.

– Customer engagement at the next level.

Did you have any idea about customer engagement? The customer engagement rate is quite high during the first 5 hours of the day. Therefore, enhance your customer engagement rate.

One of the best benefits of going online is that you get the pulse of the customer first-hand. You will no longer require buying and paying for the random data to know who your customers are. When digital marketing is well done, it will give you a great insight into your customers.

Now you must wonder how you can use customer feedback as the crux of your success; let us look into the same.

Credits to digital marketing as it has made engagement with the customers much easier. You constantly have the opportunity to speak to your clients directly. Also, if you are careful enough, you will have the opportunity to study the trends.

– A wonderful great impression.

It is said that people often form their first impression in about 17 milliseconds. Therefore, you need to ensure that your website can make a long-lasting first impression.

The first impression always lasts; this is a universal fact! If a customer is looking to buy a phone, no matter how good the phone is, if the brand name has little to no information online, the sales will dip no matter what!

People usually prefer to read about the product and look at its features and qualities even before making a final purchase. Therefore, if your brand has a great online presence, the customer will make a great, i.e., positive judgment about you. This factor will help you to enhance the capability of your brand.

– Digital marketing, wait for what?

It is noted that the return on investment is between 18-20%, why lose it out? Have you been tired of paying the distributors and relying on them to drive the revenues?

Why do you have to cut your margins on multi-level marketing when you have the complete opportunity to sell your products to the customers directly.

It is one of the best benefits that a strong digital presence reaps. The ideology of direct marketing is profitable for both, i.e., your brand and your customers.

– Show your services and products.

It is noted that almost 50% and prefer to shop online. Long gone are the days when you’d have to spend heaps of money to buy posters, banners, and standees to get your product name out there. With the help of digital marketing, all this has become simple, only if you have a strong online digital presence.

Your digital presence is a great way to show off your products and services. But, unlike offline marketing, it is not just an investment you have to make every time you launch a product or service.

Once online, forever online!

Your entire brand, products, and services will be online for your customers to see.

Conclusion

Now you can change your business strategy and get your product up and running in the digital foray! Deliver the message you want, and attract the kind of customers you want to attract; with a solid digital presence, you can do the same. Try digital marketing on your mobile and web and analyze your brand to enhance sales and scale to new heights. For help with a digital presence, you can get in touch with professionals from Deftsoft and get help.

Top Notch Digital Marketing Trends to Get Ahead in 2022

Posted on April 22, 2022January 22, 2026 by deftsoft

It can be daunting to keep track of the trends in the niche of digital marketing; the reason behind the same is the evolution of the industry is quite fast. The pandemic has changed how B2B and B2C companies work; people opted for online platforms to conduct their due diligence, review, and buy the product or service.

This change had a huge impact on the sector of digital marketing and also on the roles of digital marketers. Thus, here in this blog, we will overview the important trends that will help you get started and ahead in 2022.

Top Digital Marketing Trends In 2022

1. The length of videos will reduce

One of the best ways to make connections with your potential customers is to make the right use of the element of videos. It is noted that the human brain can grasp visual content better than any other form of content. Therefore, with the help of video clips, you can educate your audience about your products and services. This technique will help you improve the brand’s visibility, enhance brand loyalty, and help you increase the ROI.

Nevertheless, the customer of the 21st era has no time or patience to spend time watching long videos. Alternatively, short videos tend to save time and deliver the needed information precisely in a few minutes or seconds. For the same reason, Instagram reels and stories have gained popularity over the last couple of years. You need to pay attention to this trend because short videos take less bandwidth to make; also, they can get better retention rates.

2. Meta is the future of social media

It seems that several people are talking about the metaverse these days. Though the metaverse concept is not exactly virtual reality, it looks like it is the most futuristic vision. Most people spend several hours on Facebook, Instagram, Snapchat, Tiktok, and LinkedIn, making most of the interactions over their phones.

According to Mark Zuckerberg, the metaverse is not just a place where we consume content, but it is more of a place where we live. As a result, this platform provides more opportunities for people and education, especially those from smaller places.

From the point of view of an investor, the metaverse presents one with several opportunities to expand the value of tech and non-tech companies. Nevertheless, the metaverse can have its share of the capital market within the digital world.

You need to pay attention to this trend because meta may be the tool to stay ahead of the competition without spending too much money.

3. The financing for automation and AI will increase

Anything and everything that can automate the world of digital marketing is worth your attention. There are several workflows, analytics, and social media post scheduling tools. With the help of such automation, you will be able to save time and money for your company. In addition, this way, your workers will be able to focus on other aspects of the business.

Now, you must be wondering what about your customers? To provide them with a fast and responsive digital experience, you can use the element of AI ( Artificial Intelligence). One of the best examples of AI is the use of chatbots.

Several customers wanted quick responses from the business 24*7, and chatbots have proven to be the best solution. Furthermore, the customers are not looking forward to getting a quick answer with their FAQs, but they are looking for something to understand the tricky requests they make and respond accordingly. And this is where the concept of AI steps into the picture.

You need to pay utmost attention to this as automation tools and AI will help you cut down the resources. It will also provide you with a better and fuller digital marketing experience for your users.

4. The approach to the data will change

You must have noted that several trends come out of challenges. Plus, finding high-quality data is always tough. Yet again, this is where the trend of new approaches to data begins. Having accurate data is of utmost importance. With the help of the right data, you will be able to find new business opportunities and find good leads for your business.

Not only this, but with the help of accurate data, you will be able to analyze and determine the consumer journey of the buyer. The digits of the data can depict a monumental task for the marketers by adding more layers to the marketing goals.

Data can be one of the best friends for digital marketers because data analysis holds the key to bigger customer engagement, creating accurate pricing to enrich the ROI and profits.

You need to pay attention to this trend because there are chances that you might lose some of your data if you are not prepared for the change.

5. Storytelling will be captivating

Brand storytelling is one of the best ways to generate leads. But, have you ever heard of marketing analysis using storytelling to market their service and products? Well, this concept has been known for years, but the popularity of the concept is overtaking now.

This technique addresses the needs of a fast-paced society in which people cut through the fluff and look forward to receiving the information a little faster.

The strategy will help you find the best ways to connect to a target audience. In addition, it will help you in building trust and converting leads.

Different ways in which you can make use of storytelling are-

– Know and understand the story of your brand.

– Make sure that you keep your story consistent.

– You can work in the best possible ways to build an emotional connection with your audience.

You need to pay attention to this trend because, in the fast-paced world, where people prefer to gulp the information in seconds, storytelling is one of the best ways in which you can connect with potential consumers. Plus, by making use of this trend, you will be able to stand out from your competition.

6. The market of the influencers will expand exponentially

Most of the time, when we hear the word influencers, celebrities cross our minds, no? Well, they are called influencers because their honest reviews influence the consumers’ buying decisions. The trend of influencer marketing is becoming a thing of a great deal in 2022 and beyond. It is one of the most effective modes of marketing. It is noted that the brands that use this trend seem to be way happier than those that do not use the same trend.

You need to pay attention to this trend because this trend allows for building trust, raising brand awareness, and reaching better qualified and more engaged audiences.

7. Personalization will be required

The element of personalization is going to play a vital role in 2022. Instead of creating content that catches the eye of everyone, it is suggested to come up and create personalized content. Creating specific content that caters to the needs of your audience will be more fruitful than anything else. But remember that it is not just the content you need to get right and personalized. You need to ensure that your audience gets those advertisements right and at the right place. This aspect is crucial in engagement.

You have to take some time out to understand your audience’s platforms and how they use them. With this, you will be able to create personalized messages based on each demographic. With it, you will also have the surety of your message reaching the audience in the right way. This way, it helps in increasing customer loyalty.

You need to pay attention to this trend in 2022 because the way customers feel when they are seen and understood is irreplaceable. In addition, it will help you out in the best possible ways to attract more audiences as your content will be more personalized than ever before.

8. NFT will be the next big thing in digital marketing

NFTs are digital objects that use blockchain technology to ensure that they are unique. Therefore, anyone who needs NFT can prove their own because there is a record of the same transaction in the decentralized, public ledger. It is of great importance because the visual representation of NFT can be easily copied with the help of a screenshot.

This trend has caused other brands to dip their toes into the concept of digital collectables.

You need to understand that-

– NFT can be viewed as a way to connect to your fanbase directly. Having ownership is a great idea, as it helps create a great deal of relationship between your brand and your customer.

– NFT can be anything. Your brand is not confined to offering physical products and services, and it can also serve virtual products to the customers now.

– NFTs remove the business frictions like shipping costs, product defect rates, and storage rates. Thus, they are a superior solution depending on your goals.

Whether you are just getting started or a digital marketing expert, you need to ensure that you make the most of it in 2022.

You can use the mentioned trends to stay ahead of the competition. If you need help to stay ahead of the race, you can rely on digital marketing experts like Deftsoft. With the help of professionals, you will be able to stay ahead and polish your skills in the best possible ways.

Organic Vs. Paid Search – Benefits, Drawbacks, and Which Works the Best?

Posted on March 25, 2022January 22, 2026 by deftsoft

Should you opt for organic or paid search? It can be a daunting task to identify which digital search marketing technique works better for your business. This is why creating an apt strategy is important. If you own a business or you’re a digital marketing professional, this blog is a spot-on learning resource for you.

This blog covers the meaning, benefits, and drawbacks of organic and paid search. Without further ado, let’s begin.

What is Organic Search?

When a digital marketing expert makes use of Search Engine Optimization (SEO) and other content marketing strategies, such as blog posts, etc., to appear in the search engine results, it is referred to as organic marketing. These appearing searches on a search engine are called organic searches.

In simpler words, organic search means the search results that advertisers do not buy. It is a non-paid search result from a search engine query. Organic search results are unpaid and displayed on the search results page.

“49% of marketers believe organic search is the most profitable channel they use.”- according to a recent report by Statista.
Organic search results are also called “blue ink” results.

What are the Types of Organic Search?

There are various types of organic search results, as listed below.

– Featured Snippets

Featured snippets briefly answer the question in the search query. These are short snippets that appear at the top of the search engine’s organic search results, and the snippet is extracted from one of the top-ranked search results.

– Video Carousels

Video carousels feature videos related to the search query. The whole video carousel is one organic search result.

– Top Stories

All the recently published content about any topic is featured in the top stories box. Generally, the top stories box shows up for news-related topics in the organic search results.

– People also ask

People also ask or PAA boxes display common questions that people usually search for. Each question or query is answered by a short snippet taken from a relevant webpage in the search result.

Where Do You See Organic Search Results?

Generally, a search engine displays the organic search results on the top of the page or right below the ads. However, organic search results appear lower in certain cases, like a featured snippet or the ‘People Also Ask’ section.

In the above image, the search result in the black box is an example of an organic search.

What is the Cost Incurred for Organic Search Results?

With organic search, it costs almost nothing to establish a digital presence and improve visibility. However, most businesses spend between $750 and $2,000 per month for the assistance of an SEO agency. Also, organizations invest in a one-time optimization project, which generally costs between $5,000 and $30,000, and this service works well only if the business proactively manages the SEO.

What are the Benefits of Organic Search?

Although following an organic search strategy takes time to reflect the actual results, there are many significant advantages of organic search. These are mentioned as follows:

– Free of cost

One of the most obvious benefits of organic search is the cost advantage. As compared to paid search, organic search has no upfront costs. Businesses do not require any monthly budget to improve digital visibility. Time is all you need, from learning about SEO basics to forming a strategy and curating optimized content.

– Outstanding return on investments

Return on investment is one of the deciding factors in whether to invest money in paid search or organic search. An organic search backed with an efficient strategy can create significant results.

– Reduces competition

If used correctly and intensively, organic search can help you eradicate your competition. It can block your competitors’ digital presence. More effort in organic search higher the search rankings, hence dropping the competitors down in the digital world.

– Increases credibility

From a user’s perspective, organic search increases a brand’s online credibility. Organizations that choose a paid approach for website traffic are more likely to fall behind in terms of credibility and online presence. If any business appears in various organic search results, it increases the brand’s awareness amongst the users.

– Works well with a combined approach

The Internet is a place of mixed approaches and viewpoints. For example, some users enter the websites via search engines while others regularly click on paid ads. Therefore, it makes sense for online businesses to have a combined approach and integrate both organic search and paid search for a harmonious online strategy.

– Attracts the correct and relevant users

Organic search helps to attract relevant users to the business. If you are looking for a relevant user base for your products and services, organic search is the best option.

What are the Drawbacks of Organic Search?

Organic searches cannot substitute for paid searches at times. The drawbacks of organic search are as follows:

– Needs routine maintenance

Organic search is not a once and for all thing; it requires attention on a daily basis. A business needs to optimize its website on a regular basis to enhance its online presence. Several updates, such as improvement in the loading speed of the webpage to upload fresh content, are required for effective use of organic search.

– Needs time

Paid search starts driving leads and revenue immediately. In contrast, organic search results take a period of several months to deliver the results solely because organic search results take three to six months, especially if your aim is to be on the first page.

This was all about organic search. Now, let’s understand the nitty-gritty of paid search.

What is Paid Search?

Paid searches involve an amount of investment. It uses pay-per-click (PPC) strategies by paying for every click gained by the search engine. It is indeed one of the easiest ways to get ranked on the Search Engine Results Pages (SERPs). Paid search states the online strategy of promoting the business via paid ads. Such advertisements appear at the top and bottom of the search results on the search engine.

Worldwide digital ad spending is forecast to reach $757 billion by 2024.

What are the Types of Paid Searches?

Following are the various types of paid searches:

– Search ads

The common form of a search ad is a Google Ad; it is a paid ad that appears above organic search results after entering the search query. Such ads are created to occur when a consumer is looking for an answer or a product.

– Display ads

The ads that appear at other times are display ads. For example, the ads that appear before a YouTube video or ad banners appear beside the original content on the website.

Where Do You See Paid Search Results?

A paid search result appears at the top or bottom of the search results. Mostly, search engines display three paid ads at the top and three paid ads at the bottom. The format of the paid search result depends upon the type of ad.

All the ads in the above image are paid search results.

What is The Cost Incurred for Paid Search Results?

There are various factors that decide the cost of a paid search, like platform and online strategy. However, on average, most companies spend $9000 – $10,000 per month on paid search.

What are the Benefits of Paid Search?

Let us see how businesses benefit from paid search. The benefits of paid searches are mentioned below:

– Quick results

Paid search ensures quick results. The turnaround time for paid search is faster than for organic search. The paid search channel shows the outcome as soon as the ads go live. Big platforms like Google Ads also help improve campaigns.

– Great source of data

Businesses receive essential user data when using a paid search, such as user location, keywords, and demographics. The keyword data helps brands create fresh and unique content to target the keywords.

– Attracts ready-to-buy users

Paid search targets the audience that would buy their products or services. Specifically, targeting the ads to willing users helps businesses get immediate results and maximize revenue.

– Provides potential data

Paid search helps businesses gather potential data such as user engagement, time on page, and other user demographics.

What are The Drawbacks of Paid Search?

The following are the drawbacks of using the paid search strategy:

– Requires high cost

The paid search strategy is expensive, and businesses need to form a budget for the ad spend. Therefore, an efficient and effective online strategy is required while going for the paid search results because money is on the line.

– Short-term results

There is no doubt that paid search results are quicker than organic search results, but with spontaneity comes the inability for consistency. Paid search is effective till the time you are putting in some money.

– Require regular maintenance

Similar to organic search, paid search also requires regular attention. It requires more attention, more often.

Which Strategy Works the Best: Organic or Paid? Can You Choose Both?

Let’s address the major question: which strategy will suit your business needs the most? To find out the answer to this question, it is imperative to match your objectives and goals with the features of both organic and paid searches. Suppose you want to promote a new service, then paid search would be considered the best channel. But, at the same time, organic search works best for the existing product or service.

There must be a balance between using organic and paid search results. You can win the digital game if you have the agility of paid search and the reliability of organic search.

FAQs

Which is better, organic or paid search?

The choice of search marketing completely depends on your budget and requirements. If you set up a new business and you have a good budget, paid search marketing is the best alternative for you. It can bring you quick traffic. However, if you want to stay in the industry in the long run, organic search marketing is the secret.

Is SEO paid or organic search strategy?

Search Engine Optimization (SEO) is an organic search strategy that focuses on optimizing a website to rank on search engines such as Google, Yahoo, etc.

What is the main difference between paid and organic traffic?

Paid traffic is the resultant traffic on a website due to advertisements. Businesses running ads use pay-per-click (PPC) strategies by paying for clicks on the running paid ads. The organic traffic, on the other hand, is an SEO-based strategy that uses content marketing. The paid traffic is a result of spending money, but fetching organic traffic requires no investment.

Is email marketing paid or organic?

Email marketing is an organic search marketing tactic. It does not require any monetary investment. All you need is a curation of marketing and content strategies to make email marketing successful.

Give an example of organic content.

A blog post written for a query of a targeted audience is one of the best examples of organic content. For example, a dedicated blog post on customer segmentation for email marketing is an example of organic content. It’ll help in ranking the website on a search engine.

How AI Is Transforming The Future Of Digital Marketing?

Posted on March 4, 2022March 6, 2026 by deftsoft

AI is taking over the digital marketing world! AI is a game-changer when it comes to advertising as it provides marketers with accurate and up-to-date customer data. With AI, business owners can now target their customers based on demographics, behaviors, location, and time of day.

Recently there has been a lot of attention given towards the topic of Artificial Intelligence (AI) in Digital Marketing. It has caused major brands like Google and Facebook to invest millions into the development of chatbots for customer service purposes.

In this post, we will cover what Artificial Intelligence is and why it’s so important for future marketers to understand how it is transforming the way businesses reach their customers.

What is Artificial Intelligence?

Artificial Intelligence is a term that is rarely used to describe technology and marketing. When people talk about AI, it can mean different things to different people.

The most commonly used definition of Artificial Intelligence in the context of marketing is the ability of a computer system to perform tasks that require analytical or cognitive abilities humans possess. By this definition, no machine has ever been intelligent because it cannot perform tasks without the help of a human. This lack of artificial “intelligence” is what makes computers useful for marketing purposes.

While computers are intelligent at performing specific tasks, such as following a set of instructions and finding data on an Internet search, they are also very dumb in other ways when compared to humans.

Thus, let us find out why is it so important?

Why It’s So Important for Future Marketers to Understand the Importance of AI?

Now that we know what Artificial intelligence is, why should we bother understanding it for digital marketing? The answer is simple; AI will be used to make your marketing campaigns more accurate and efficient.

That’s right, not only can computer systems perform tasks that humans are capable of shortly but they can also “think” like human beings. This means that when a computer uses an algorithm to analyze data, it can come up with more accurate and efficient solutions than humans could have formulated on their own.

The Future of Digital Marketing

The future looks bright for marketers and business owners alike. AI will allow your business to target the right customers with the right message based on accurate data. In the past, companies had to rely on demographic data such as gender, race, and age to reach their target market.

AI can now take things a step further by gathering valuable data based on consumer habits, behaviors, and locations that are not personally identifiable information. With Big Data becoming more important in marketing strategy it is only natural that businesses will rely more on software that can process this information.

Chatbots also play a major role in the future of digital marketing. It is no longer a question of if chatbots will be used but when will they completely take over the world of business?

Artificial Intelligence has made tremendous strides in recent years and it is only going to get better for businesses. Digital Marketing companies will soon be able to track data about their customers’ online activity and determine what services or products would work best for them based on that data.

How Is AI Transforming the Way Businesses Reach Their Customers?

AI is a tool that will allow corporations to cut ineffective marketing campaigns and use it to their advantage. It analyzes customer data and gives companies the ability to recognize new trends in their market and react accordingly.

With AI, companies will be able to gain insights into their customers’ behavior daily and use that information when creating the most effective marketing strategy possible. For example, if you watch a lot of cat videos online, then you could advertise your business as pet food and treat store that sells cat food. The information from this program would also tell you which marketing tactics are effective for reaching these customers but it also identifies problems such as people who have no interest in your product or service whatsoever. AI has the power to make businesses more profitable.

As AI gets smarter, it will be able to gather a larger amount of data than ever before and pass on that information to companies so they can create better marketing campaigns.

What Does This Mean for Future Marketers?

Since you have a basic understanding of Artificial Intelligence and its role in digital marketing strategy. Let’s talk about how you can use AI to your advantage and what skills you should develop that will help you best use AI in your business.

First, Artificial Intelligence is a skill that can only be learned by training. It is an advanced set of algorithms that one can get through background research, studies, and clinical simulation. The best way to learn Artificial Intelligence is by diving into the field of Machine Learning and Deep Learning, etc.

This type of technology is not currently available to the average person but there are several online courses out on these topics. The skills you will learn will allow you to get an edge over your competition about customer research and marketing strategy.

The Future of Digital Marketing Will Be Determined by Artificial Intelligence!!

To wrap up, as AI technology continues to advance, companies will have access to valuable information that they can use to enhance their marketing strategies and improve their profits. It is time for businesses to realize the importance of data mining and Big Data and how it can help them make smarter decisions.

Artificial Intelligence will allow companies to implement new technologies that they previously could not afford or would have taken up too much time. Businesses will be able to create more accurate marketing messages tailored to the demographic they are trying to reach. Businesses can target customers based on data about their internet browsing preferences, where they live and what type of car they drive etc.

Top Ten Digital Marketing Trends to Embrace in 2025

Posted on February 18, 2022January 22, 2026 by deftsoft

What COVID-19 has taught is that nothing is certain. Also, in today’s tech era, if you don’t have a well-established online presence, you are going to lose potential customers. It’s no longer an option but a necessity for business owners to create a user-friendly website. We have already entered 2025, and if you are still relying on old digital marketing tactics, you are going to lose valuable customers.

So, add spice to your marketing tactics, add a little flavor and bring something new to the plate. Keep a close watch on the trending digital marketing updates, adapt to these trends, and see the increase in customer engagement, clicks, and impressions and, ultimately, your sales.

Digital marketing trends that will take your business to the zenith in 2025

As the year passes, digital marketing becomes more and more complex. Now, marketers no longer have to focus only on the fundamentals like SEO, PPC, branding, and UX but juggle with the emerging social channels and evolving regulations. In addition to this, marketers have to keep an eye on content automation and personalization. We asked our Digital marketing experts about the most important digital marketing strategies that will help businesses to increase reach, boost awareness, and maximize revenue. You will be surprised by their answer? Want to know more keep reading!

Artificial Intelligence

AI (Artificial intelligence) is the most recent and impressive digital marketing trend. The world was buzzing around how AI will change every aspect of our lives, and the change has begun. Studies reveal that sixty percent of online users use AI chatbots to interact with apps and websites.

AI tunes most content we consume on various social media sites to keep us engaged with the sites. AI technology is so incredible that it is expected to be a $190 billion industry by 2025.

Augmented Reality

Augmented reality consists of three features- a combination of real and virtual worlds, real-time interaction, and 3D registration of virtual and real objects. While virtual reality is making a buzz in sci-fi ideas, AR is heavily appreciated from a marketing point of view.

A fine example of AR technology is- Gucci’s premium feature in its app that allows users to ”try o” footwear. By directing their smartphone camera below, the user can observe 19 various sneakers independently, getting a real-time experience of wearing them. It makes their interaction more natural and engaging.

Personalization

If you want to target the viewer’s successfully, you need to concentrate on personalizing content, products, and emails, among other things. Consumers are generally irritated by generic promotional messages with so many spams and notifications. On the other hand, consumers enjoy dealing with a brand that provides personalized experiences.

They say customization appeals to them in 90% of cases. One of the best examples of personalization is- Starbucks allows its customers to customize their drinks and get prizes with the customized software. This feature in their app boosted revenue to $2.56 billion.

Instant shop content

Any image, video, or text that has a direct link to a buyout site is the instant shop content of your site. It simplifies and directs the process of a buyer learning about a product and deciding to buy it on an eCommerce platform. This content allows your viewers to know about the product and purchase it with just one click.

Even Instagram has launched a shoppable content feature, which allows users to purchase products directly from a story or a post. Taking its advantage, H&M has turned its Instagram profile into shoppable posts to enhance its marketing game with shoppable content.

Location-Based Marketing (Geofencing)

Geofencing is a type of location-based digital marketing service. In this feature, a software program gathers and uses GPS, Wi-Fi, and cellular data information. It’s useful to target personalized marketing activities such as text, social media ads, email, or app notification. Geofencing is when a mobile device enters or exits a geographic boundary.

Mobile advertisements with geofencing features result in more CTR and twice click-through rate. Moreover, 53% of shoppers went to a store after getting location-based communication.

Hyperlocal SEO

Hyperlocal SEO is a digital marketing strategy beneficial for small businesses and start-ups. It’s Google’s new algorithmic push that focuses on a person’s current NAP (Name, Address, and Phone number) to provide highly tailored answers to daily queries like”where to purchase shoes” or”closest stationery near me.”

The most astounding aspect of this hyperlocal concentration is that it enables the company to establish a strong regional market. According to Search Engine Watch, establishing a Google My Business account is the essential tool required to begin implementing your Hyperlocal SEO approach. In 2025, this trend will be especially revolutionary for B2B digital marketing.

Omnichannel marketing

Omnichannel marketing is a method of reaching out to customers across many channels to increase the number of touchpoints. In 2025, it will undoubtedly be the most notable digital marketing trend. According to the following Omnichannel statistics, using many channels for your business provides excellent outcomes.

For example, more than 65% of customers use multiple platforms and gather information before purchasing any product. As a result, omnichannel orders cost 13% higher per order than single-channel orders.

Influencers Marketing

Influencer marketing is word-of-mouth marketing done by popular personalities like celebrities or sportspersons. They can also be famous YouTubers, leaders, Instagrammers, and social media personnel with many followings on their accounts. They help brands by informing their followers about products and services.

In 2021, the influencer marketing industry was expected to reach $13.8 billion. Influencer marketing has the potential to become the next big thing! Adidas is one of the best instances of influencer marketing. Digital marketing agencies have started offering influencer marketing by contacting renowned personalities around them.

Video marketing

In 2025, video marketing will be one of the most popular digital marketing trends, and it will remain so for many years to come. According to Impactplus’s research video has enhanced the conversion rate of 72 percent of many brands. In addition, 70% of viewers admit they share their favourite brand’s video. Consumers say when they watch information on the videos instead of in written content, they feel more confident to purchase the product.

Thus, videos can generate 50% more traffic on the website than textual information. Because users perceive video material to be more engaging, Google prioritizes websites containing videos in its search results.

Quora Marketing

Quora is the most popular question-and-answer site with limited advertising options. However, it has recently become a Google favourite, and digital marketers in 2025 will need to develop a full plan around it. What makes Quora an authentic marketing tool is its carried by individuals.

Individuals have greater trust than brands because there is a personal element to the interaction, and the audience feels like they are conversing with a friend. Because audiences are bored of listening to mass marketing by corporations, this personal connection is what makes Quora an excellent trend to follow in 2025. In addition, individuals responding to genuine inquiries improve the authenticity and trustworthiness of marketing.

Every year, as the pace of technology accelerates, we will see new and interesting developments impacting how digital marketers promote various businesses. Therefore, it’s always better to contact Digital Marketing Agency like Deftsoft and catch every upcoming digital marketing update to stay ahead of your competitors.

How Do You Compare PPC With SEO? Choose an Integrated Approach in 2022!

Posted on December 10, 2021January 22, 2026 by deftsoft

PPC vs SEO- The question of who is better between PPC and SEO is very old. The answer is yet to be found. That’s why you will find that even the official resources of Google answer the question of ‘So should I invest in SEO or PPC?’ saying, “Ultimately, it’s up to you which option is best for your business, but it’s worth considering that both SEO and PPC ads can help in different ways.”

We at Deftsoft agree with that and recommend our clients opt for an integrated approach for search engine marketing in 2022. But, if somehow you have to choose one or both, this post will give you a comparison of PPC with SEO based on factors like cost, quality of traffic, the time required to drive results, etc., that may help you make an informed decision.

Understand PPC vs SEO

First of all, it is important to revise the basics of PPC and SEO. PPC stands for pay-per-click advertising, and SEO stands for search engine optimization. PPC is paid, and SEO is free. The purpose of both PPC and SEO is to feature your website on the first page of the search results.

The first three or four paid results with the label of ‘ad’ you see at the top of the search results are the paid search results, which are a result of the PPC of the website. The rest of the results with no specific label you see in the list are organic search results, which are the result of the SEO of the website.

There is an entire process for PPC and SEO. Both are in-depth marketing strategies that require extensive skills and knowledge to implement. Google provides a range of tools, such as Google Analytics, Google Ads, and Google Search Console, to carefully craft PPC and SEO campaigns. Thus, it often gets complex. Most small and medium-sized businesses hire professional digital marketing agencies to run their marketing campaigns, while many prefer to hire an in-house team.

Compare PPC with SEO

Cost of the campaign

The first point of comparison is cost. If you try to run a campaign on your own, it is a simple judgment that PPC is paid, and SEO is free. But if you are hiring experts, both will cost you. There is a general notion that PPC is expensive and SEO is cheap. But while making decisions, it is the ROI that matters.

For example, if you spend $2 on a PPC ad and you get a $200 sale. It’s a huge return. But since not all ads convert, you also have to take the conversion rate into account. Thus, PPC may not be expensive.

On the other hand, SEO is considered cheap, with a lower cost per lead. But if you are trying to rank your website for competitive keywords, it may take an entire year. Thus, SEO can be expensive. In that case, PPC is cheap. Thus, it depends on competitiveness, business needs, and other factors, which strategy will turn out to be the most cost-effective.

Quality of traffic

It is often said that SEO generates more quality traffic than PPC. There is no doubt in that, considering the traffic statistics of the five top websites on the search engine result page. However, a highly targeted PPC campaign can bring more quality traffic than SEO.

It is because SEO is a wider approach than PPC. Your website may rank for multiple keywords and attract high volumes of traffic, which may or may not convert. But in a PPC campaign, you run a campaign around highly targeted keywords that have higher chances of conversions. Thus, PPC can bring a higher quality of traffic than SEO, contrary to the general notion.

Time to deliver results

It is no secret that SEO takes time, while PPC delivers immediate results. No doubt it is true, but the PPC aficionados never look at the downside of the fact the moment you stop paying Google for the ads, you disappear from the search engine. That’s where brands remember SEO. If they had done the SEO, their website would have been there even when they were not paying anyone to do it. Because once you feature in the organic search results, you stay there for a long time. SEO efforts keep bringing you traffic for a long time.

If you know the basics of SEO, you can even stop paying your SEO expert once you are stable at search engine rankings. However, experts do not recommend that, as Google search results keep updating and other websites are competing for the same keywords to rank.

Integrated approach

The paradox between PPC and SEO has become increasingly complex day by day. That’s why experts often recommend an integrated approach. It involves using the benefits of both worlds. Whether or not it is right, it too depends on the business needs.

For example, if you are a niche-based e-commerce store that has to beat competitors like Amazon, eBay, and Best Buy, you need a combination of both strategies to beat them, and you can do that with a well-crafted strategy. On the other hand, if you are a small grocery store looking to target a specific locality, there is no need to pursue both strategies. Only SEO will be enough for you.

Similarly, if you are a well-known fashion store in the city and planning to increase foot traffic for season-based sales, you can run a PPC campaign to immediately target your audience.

Thus, the choice of the SEO, PPC, or integrated approach depends entirely on the business needs, budget, and resources.

It is best to let experts analyze your business, understand your objectives, and recommend the right search engine marketing solution for 2022.

Need help deciding on a campaign for search engine marketing for your company? Get in touch with Deftsoft‘s search engine marketing experts to find a comprehensive solution for your business within the budget.

How to Reshape the Healthcare Sector with Digital Marketing in 2022?

Posted on October 21, 2021January 22, 2026 by deftsoft

58% of smartphone owners download and use mobile health apps. If you are among them, this blog is for you!

With the advancements in technology, the healthcare industry is literary at everyone’s fingertips! The health sector is constantly looking for new technological advancements to keep up with the digital pulse of branding.

If you are not living under a rock, you would be aware of the steady decrease in the effectiveness of the tried and tested marketing efforts. Radio, TV, and Yellow Pages are all the things of the past. The healthcare industry uses digital marketing tactics to create awareness for its services.

Role of Internet Marketing in the Healthcare Industry

Did you know most healthcare consumers start their journey by finding and comparing providers online, through search? After completing the search, there are high chances of them converting. Here are some statistics that show the importance of online marketing in healthcare.

– 5% of all Google searches are health-related

– Google search drives more visitors to hospitals than non-search

– 94% of healthcare patients use online reviews before purchasing products

– 84% of consumers trust reviews like personal recommendations

– 1-6 online reviews are sufficient for patients to form an opinion about your practice

– The global advertising expenditure for healthcare companies has increased by 4.3% in 2021

Why is Digital Marketing the Need of the Hour for Healthcare?

Improve Audience Reach and Service Awareness

With the increase in competition in the healthcare industry, you need to get the word around to retain customers. According to a study conducted by Google, 44% of visitors make an appointment online or call after taking a number from the website. This shows the importance of the healthcare industry to be online. By using digital marketing, your healthcare service will get a wider audience reach and get good branding.

Create a Customized Marketing Strategy

If you think marketing is only about making promotional videos and posting flashy ads, it’s time to think again. Through digital marketing, you can customize marketing efforts as per your needs. Create a strong online presence and keep the audience well-informed about your service through content marketing.

On the other hand, if your product demands PPC advertising, focus on it. You can’t follow a “one glove fits all approach.” Be unique and different.

Easy-to-Access Patients

Through digital platforms, you can access patients quickly and easily and vice versa. Online marketing improves patients’ experience, which plays a key role in retaining customers. Positive reviews are only possible because of a smooth and favorable experience. New digital tools allow doctors to track patients, send checkup reminders, and reach out to them on important days.

Create a Positive Online Presence

Use the latest ORM tools to manage your online presence actively. Determine how your practice is perceived and provide a quick response to any customer complaints. Also, use an online presence to push back negative reviews or misleading information and correct all the wrongs to build a good healthy brand image that draws more customers.

Increase Influence of Social Media in Healthcare

More than 40% of consumers accept that information and social media data affect how they deal with their health. Healthcare marketers must adapt to this statistic to stay relevant and create awareness about themselves and their services.

Build Patient Loyalty and a Positive Referral Base

Digital marketing in healthcare is no longer an option but a necessity. If customers love your services, ask them to generate positive reviews as it will attract new customers. It’s not just about creating a social media page; it’s all about creating a space for patients to promote your services online. However, ask for reviews without nudging their privacy.

SEO in Healthcare

Maximize your online presence and brand through SEO. Through SEO, patients can easily find you online, and the best part is SEO is not only for large hospitals. The more searches for local practices online, the more leads. According to Google, 28% of searches for something online result in a gain or purchase.

Easy Tracking with Accurate Monitoring

Through digital marketing, brands can track their profits, enhance ROI and increase customer satisfaction. The biggest advantage of digital marketing is the availability of tools and matrices to analyze results and improve performance.

Healthcare Digital Marketing Trends to Know in 2021-2022

– Reviews are a top ranking factor- According to SearchEngineLand, 85% of consumers trust online reviews.

– Video is the preferred way to interact with customers-

– Local SEO can be a game-changer for the healthcare sector

– The healthcare sector can collaborate with micro-influencers

– Telehealth will rise in 2022

– Personalization will be the gold standard

– CRO will help the healthcare sector to make more ROI

– Marketing tech will be more important than ever

– Patients will need more help across the funnel

– Use of social proof to drive more customers

With the advancements in technology, it’s high time for the healthcare sector to collaborate with a reputable digital marketing agency like Deftsoft. We will use innovative strategies to boost your brand awareness and build online brand visibility.

Engagement Rate of Social Media And Its Comprehensive Analysis!

Posted on September 14, 2021January 22, 2026 by deftsoft

If you are a little bit aware of social media marketing, you must have heard of the term ‘engagement rate’ though you may or may not be aware of what it is, what role it plays, how to calculate it, and so on. But just to give you a quick idea of how crucial it is— when massive businesses or brands plan to run a social media marketing campaign by associating with an influencer, one of the first key things that they look for is the engagement rate of an influencer they are associating with. Many times, brands prefer an influencer with a higher engagement rate than one with more followers. That critical is the engagement rate.

I hope you are now curious enough to understand the engagement rate of social media, as I am excited to explain it. This post will offer you a comprehensive analysis of the engagement rate, which will include answering the following key queries:

What is the engagement rate?
What is the role of engagement rate?
How do we calculate the engagement rate?

What is the Engagement Rate?

Engagement rate is a measure of the interaction of your social media content relative to your followers. If we break it into very simple terms, here are two things that you need to focus on: interaction and followers. Your business has an account on social media, no matter if it is Facebook, Instagram or Twitter, and you have followers.

The moment you post content on social media, there are two kinds of metrics that matter to you: first is the vanity metrics which include things like followers, likes, and impressions, and second the engagement metrics which include things like reactions, likes, comments, shares, saves, direct messages and more.

The word interaction in the definition of the engagement rate collectively stands for engagement metrics and followers you know are your followers on the social media account.

What is the Role of Engagement Rate?

If we try to look at the essence of the engagement rate, I would like to say it tells more about how many people have interacted with your content than how many people your content has reached, which further decides the entire strategy for your social media marketing campaign. And that is also the very basis most social media marketing agencies use when they measure the engagement rate of their clients.

How Do We Calculate the Engagement Rate?

The most commonly adopted method to calculate the engagement rate is by dividing the total engagement on the post by the number of followers multiplied by 100%.

Just to make things more precise, the engagement metrics can vary from platform to platform, and there is no standard method of calculation of the engagement rate for all platforms. What it means while calculating the engagement for a Facebook post, you have three primary engagement metrics that is like, share and comment, but when it comes to Instagram, one may include direct messages, save, and click-throughs also. So, the whole concept of engagement rate is subjective.

Here are the three methods top social media marketing agencies use to measure the engagement rate of a social media campaign for a client:

Engagement rate by followers

It is defined as the total engagement on a post divided by the total followers multiplied by 100%.

**Engagement Rate = Total Engagement on a Post/ Total Followers *100**

This method is preferably used for measuring engagement on Facebook. However, many social media companies prefer using reach and impressions instead of followers as not all the account followers see the published posts.

Engagement rate by reach

It is defined as the total engagement on a post divided by the total reach multiplied by 100%.

**Engagement Rate = Total Engagement on a Post/ Total Reach *100**

Reach is the measure of the people who see you content. The reason it is a better measure than followers is that your content often reaches people who do not follow your content through shares, hashtags, likes, and other means. LinkedIn is a popular example of that where you are able to see the activity of your connections in your newsfeed of the accounts that you do not follow.

Engagement rate by impression

It is defined as the total engagement on a post by total impressions multiplied by 100%.

**Engagement Rate = Total Engagement Rate on Post/ Total Impression *100**

Impression is the measure of how often content appears on the follower’s screen. This measure becomes vital when it comes to measuring the engagement rate on Instagram. On Instagram, users often keep interacting with the same content.

These are the three main methods to measure the engagement rate. Now, have a look at what is good engagement rate is.

What is a Good Engagement Rate?

Most of the social media experts agree that an engagement rate between 1% to 5% is a good engagement rate. Instagram is king when it comes to the engagement rate of social media platforms if we do not include TikTok in it. TikTok is a social media platform, but it is banned in many countries and has yet to establish itself as the platform for brands to advertise their products or services as per experts. That’s the reason Instagram is considered the platform with the best engagement rate.

According to Hootsuite’s own social media report, the average Instagram engagement rate was 4.59% in 2020.

How is Deftsoft Helpful for Your Business?

We are useful to you and your business in many ways. But mainly, we can run a social media marketing campaign for you, not just considering this one factor of engagement rate but a multitude of factors. We have been into digital marketing for over a decade. Explore the benefits of our expertise by connecting to our social media marketing team

How to Generate More Sales by Optimizing your Brand Search?

Posted on July 19, 2021January 22, 2026 by deftsoft

Have you recently googled yourself or your company? Where did you find yourself? We all wish our keywords or brand name to appear on the first page, but how often does it happen. Unless and until you have a branded search optimization strategy, you can’t achieve desired results.
Brand search is much more important than those URLs containing your brand name that rank on Goggle SERP. Branded search is an ongoing process that yields higher conversions and creates predictable buying journeys.

Why Must Businesses Have a Brand-Driven Search Optimization Strategy?

We all know branding, whether offline or online, is important for increasing brand value. So, how does brand search optimization help brands? If you do not include the brand in your search engine optimization, you miss out on a big opportunity to make your product or services popular.

So, What is Branded Search?

A branded search query is one that contains your brand or product name. It includes search queries including personal, brand-driven words like your CEO or writer’s name. For all brands, the branded search must be the top marketing priority. Why? Because all great SEO starts with your brand, so branded SEO search must be the company’s top priority. Despite this fact, many brands completely ignore search queries, so don’t be among them!

Why is Branded Search Important?

Brand-driven search is of high intent. When customers type your brand name in the search box, they want to either go straight to your site or research the company before purchasing the product.

The issues your customers are facing while using your site or product are shown in the branded search query.

Helps in analyzing online sentiments around your brand.

Also, branded SERPS may influence buying decisions, including customers in your sales funnel.

But being said that, like your branded hashtag, your branded SERPs don’t belong to you. Brands can’t control what people see, but you can influence rankings by spending more time and effort optimizing your branded search.

Effective Ways to Optimize and Improve Brand Search Volume

Include Brand Name in your Meta Tiles

When writing Meta titles, do you include the brand name? If not, you are doing it all wrong. Brand name strengthens your website’s relevance, and your website is unlikely to be mistaken for another entity. This way, every brand search query will lead users to the right domain. Including brand name in titles help in increasing brand awareness.

Keep a Check on the Branded Keywords

In branded queries, commercial intent is high; that’s the main reason they are so valuable to brands. Did you know some companies even bid on the competitor’s branded search terms via PPC? To identify relevant brand search terms, make use of keyword research tools. Use tools like Google Keyword Planner or Answer the Public for your keyword research. After you find the branded keywords that consumers use to find your products/services, use the information to address them.
Answer Questions or Clear Doubts of your Consumers

Through the branded-term keyword research, you will identify questions consumers have about your brand. Such customers are the ones who are interested in buying your product or have already purchased one. In both the situations, you must be able to answer all your questions before the competitor does.

Pro Tip: Answer each question with dedicated content pages on the website, or you can combine related questions

Publish Content on High Traffic Websites

The best way to build brand awareness and increase your company’s reach is by posting content on high-traffic websites. Contribute content that showcases your expertise. A well-written, inspiring article will drive readers to search for your brand name on search engines to know more about your products or services.

Make use of Tools Unique to Your Brand

Why are some applications like online classes, calculators, and calendars popular amongst customers? For the only reason that they make life easy and better. Useful online tools increase branded term searches, naturally improving how your website performs on the SERPs. People love tools with a company’s name instead of typing your name in the web address. Such tools can become consumers’ touchpoints that aid in generating leads and traffic.

Use Local Map Packs

To appear at the top of the map packs, optimize your business locally. By doing so, when people search using location-specific branded terms, your brand name will appear. The map pack is a box with your brand name, address, and phone number. Add your business and website address on Bing Places or Google My Business to further strengthen your brand’s online presence.

Group Branded Search Query by Intent and Further Action

Group branded keywords by a common modifier or close semantic meaning. By doing so, you only have to work with not more than 20 branded keywords. When grouping your keywords focus on:

-Search intent

-A further action that depends on where my site is currently ranked for each keyword

The possible action for each identified branded keyword group will be:

-Optimize existing page
-Create a new page
-Publish a blog post
-Add a separate page to your FAQ page
-Include it in your knowledge base

Branding provides a whole lot of benefits like higher conversion and revenue. But, comes with a challenge many brands are not aware of. To enjoy the stated benefits, develop a plan of action, and clearly define and implement it.