The festival of lights is upon us, and as our team completes another exciting year with numerous accomplishments, we look back at what we have managed to achieve in the last few months through our earnest approach and persistent striving to deliver the best IT solutions around the globe.
At Live Deftsoft Informatics, Diwali is not only about lighting lamps for a few days in any financial year, but lighting up business ventures internationally through an approach that focuses on quality solutions, innovative methodologies, and consistent upgrades.
The last few months have been phenomenal for us as we celebrated a successful decade of our organization’s establishment. However, days and events like these only serve as a reminder for us of the principles that have helped us channelize the growth of our organization.
As we look towards another year, we prepare ourselves for the countless challenges that are coming our way, the unforeseen situations waiting to happen, and the unprecedented success waiting to be unlocked. With the blessings of our God, we couple our sincerity and dedication to create another year of result oriented methodologies that enthrall our clients.
At Deftsoft, it’s not only about lighting the lamps, but also about sustaining the radiance of those lamps.
We wish you all a very happy and prosperous Diwali!
Category: blog
The Tragic Tale of Paid Advertising on Facebook and its Consequences:
A couple of years back, Facebook ventured into the domain of paid advertising. Clearly, this was a move to promote the idea of profit generation through Facebook. What had once been the medium for creative and inquisitive minds now became a thriving alley for the ones who could swipe their Credit Cards on a regular basis.
Undoubtedly, we all are fond of Facebook likes, and entrepreneurs, we want our business to thrive online, which on Facebook, is reflected through the number of likes. While this may not be conclusive in nature, it does offer enough potential for businesses to expand and reach out to new customers. The curiosity inside us pertaining to the likes on Facebook was what the social media giant capitalized upon, thus building an advertising portal that managed to fool countless people across the globe.
If we do a digital throwback relevant to websites, we shall discover that history has been kind to the innovations that have been unique and user friendly. Many businesses invest a heavy sum in order to get their business online, and yet, they fail to get the desired output. This can be attributed to the fact that companies tend to focus so many resources on their advertising, that they often sideline the primary aspect, which is their very own product.
The story of Facebook subscribers is similar. A swipe of your Credit Card does promise countless likes on your portal, but it doesn’t guarantee any results. The fate of paid advertising on Facebook was soon out in the open as analysts and researchers began discovering the flaw behind the idea of paid advertising.
To witness the implications of the hysteria of paid advertising, go online and visit a few news portals, and calculate the ratio between the active followers on their page against the total subscribers, and you shall find acquaintance with the tragic tale of Facebook Likes.
Twitter Tweaks its Tweeting Tradition to Tackle Turning Tables and Traffic:
Twitter is all set to shock its audience of millions worldwide as it plans to roll out a feature that would enable users to extend the length of their tweets from the existing 140 characters. While this shakes the foundation on which Twitter marketed itself for almost a decade, developers are expecting to usher in a new era of tweeting with this upgrade.
So, the first question certainly wishes to reason with this curious move. It doesn’t come as a surprise now when reports from various social media analysts depict the falling traffic of this networking portal. Certainly, a lull has been witnessed in the networking arena for all websites, and that has led to ventures innovating with new ideas, topping the chart with ads.
Twitter, as users have known it for years, comes across as a portal where people are shackled by word count, but not by wit or freedom. The cheeky ones have already made enough merry out of this mayhem, while celebrities enjoyed a greater degree of privacy, teasing their fans on multiple occasions.
What could this move spell for Twitter? Some might argue for a more relaxed form of communication, but hey! Don’t we have Facebook for that already? Instagram (a part of Facebook now) already hosts an array of images. One cannot help but think about the desperation that’s driving Twitter to a point where it ends up killing its own USP.
For the ones who are veteran Twitter users, this upgrade won’t be a happy one. The experiment with 140 characters yielded unforeseen benefits for the website, ranging from Tweet marathons to celeb Q/As. As we approach a new era of social media where privacy ranks higher than interface, we wish for Twitter to innovate within 140 characters only, because that’s what Twitter is all about!
The Big Question: Apple is on its way to become Microsoft, but can Microsoft ever become Apple?
Before you lose yourself in the title, let me inform you that Microsoft has launched an extensive range of toys, leaving most of us surprised. Microsoft isn’t really NSA when it comes to keeping secrets (Snowden would think otherwise though), and yet, they manage to grab a few eyeballs here and there after their annual event. So, let’s get down to the specifics; Microsoft opened us up to a new Surface Pro Tablet (Alright, calm down iPad Pro), a couple of Lumia phones (Quiet! Nexus), and another Microsoft Band fitness (Yep, they still produce these). However, Microsoft went a notch further in challenging Apple’s idea for a smart keyboard with a tiny convertible laptop dubbed as the Surface Book.
However, let’s talk about Microsoft’s numbers. Today, close to 110 million devices are running on Windows 10, more than a century of game play streamed in terms of years, a billion questions for ‘Cortana’, 1.25 Billion downloads from the Microsoft App Store, and an enthralling 400% increase in developer revenue since the new version of Windows was rolled out. For the sake of not being too mathematical, let’s just ignore the fact that there are 8 million PCs that are already using Windows 10.
Make no mistake, these numbers do not mean much in the World market. For a consumer, this is nothing but a long string of numbers that do not support his momentum in Temple Run or Subway Surfers. Microsoft, with all its surprises can attain a respectable position in the world market, yes, but can it rival its biggest competitor when it comes to mobiles and tablets? Will the world ever be crazy for Surface Pro as they are for iPad Pro, even with the latter being an overpriced digital commodity? Apple, with its desktops and the recently launched iPad Pro, took the fight to Microsoft. A sweet session of browsing and game playing on iPad Air can convince anyone to dump their desktops so deep that they never have to worry about them again. Apple is well on its way to become Microsoft, but can Microsoft ever be Apple?
For the ones who managed to escape the complexity of this title, here are few things to ponder upon? What drives Apple today, or what drove Microsoft yesterday, to the pinnacles of success and an expansion rate that defied every business model there ever was?
The past, the present, and the future, are written by the ones who dare to innovate. Apple has been successfully doing that. Even with little roadblocks, it has managed to retain the attention concentrated upon the brand worldwide. Microsoft has some hope with the new version of Windows doing well, but it’s not the engine of the car that is failing them, it’s the car itself. Apple, well you guys have managed to design a pretty good car, just keep that engine running. Apple is what Microsoft meant to us in the 90s, and the eye raising question is, who will own the next decade of technology worldwide?
Deftsoft Completes 10 years with a scintillating celebration on its Foundation Day!
One of the most prominent names in the domain of IT Solutions, Live Deftsoft Informatics completed a decade of unprecedented growth and unparalleled success with a bang. As the management hosted a joyous gathering at Hotel Dawat in Mohali, the team of Deftsoft comprising of over 150 people gathered to celebrate this momentous occasion.
The event began with the traditional welcome of guests with badges, bouquets, and chocolates for kids who accompanied the team of founders. The inauguration was a special affair with the Managing Director, Mr. Amaneet Brar, revisiting the past to share the persistent dedication, hard-work, and commitment that has brought Deftsoft closer to the threshold of success. Also, there was a motivating and thought provoking speech by Mr. Amaninder Brar, who has brought laurels to the organization with intelligent operating procedures.
Setting the pace for the celebrations, Angad, son of Mr. Amaneet Brar, enthralled everyone present with an energetic dance which followed a mesmerizing performance on the mike from on the members. More color was added the event with a folk dance from the state of Himachal Pradesh, Western Dance, and the evergreen Bhangra and Malwai Giddha. All these performances were a result of tremendous cooperation and coordination of members from different departments. The same principles that brought all of them together on the stage have also enabled the organization to succeed over the course of 10 years.
DJ Party followed after a sumptuous lunch as everyone liberated themselves with an energetic dance. An award ceremony was also organized to commemorate the tremendous work done by the members over the past few months. In the end, the Internet Marketing Department was honored with the award for ‘Best Department’ for its consistent success and efforts in helping Deftsoft as it attained pinnacles of glory and prosperity.
As Deftsoft sets foot into another decade, the organization focuses on diversification as it caters to needs in the IT Sector across the globe. After an energetic display of performance and talent, the team enters a new decade with a rejuvenated mind.
For all those seeking photographs of the event, they can visit the official Facebook Page of Deftsoft Informatics.
Deftsoft Informatics to celebrate a glorious decade with foundation day celebrations
As Deftsoft Informatics completes a decade building imagination through curiosity, leading innovation through intelligence, and catering to an extensive clientele through dedication and persistence; the team has a lot to look back to. For a company that started out with the sole objective of imparting intelligent solutions to ventures and organizations all over the globe, Deftsoft Informatics has come a long way in achieving the pinnacles of success and recognition on a global level.
To celebrate this decade old commitment, the management has organized a party for the entire team, comprising of close to 200 employees, on 12th September, 2015. The venue selected for the celebration is ‘Hotel Dawat’ in Phase-5, Mohali. The in-house party is going to be colored with the participation of the entire Deftsoft team.
To further complement the celebrations, team members are participating in various folk dances, Skit, modeling, and even western dance. Undoubtedly, the entire Deftsoft team is looking forward to the weekend with great enthusiasm.
For more details regarding participation and timings, team members are requested to connect with the HR Department. The party awaits the presence of the entire Deftsoft family.
A Successful Visit to the United Kingdom for Deftsoft Informatics MD Mr. Amaneet Brar:
Focusing on client satisfaction and delivering impeccable results has brought Deftsoft Informatics a long way since its inception. As the organization celebrates its 10th anniversary this month, it continues to grow each year as it exceeds expectations in every financial quarter.
A careful understanding into the working of Deftsoft Informatics is sufficient to conclude its loyalty towards its clients. The services coupled with innovation and technical brilliance, the prolonged support with intelligent solutions, and the dependency imparted with faith and trust to deliver when it matters the most has brought this venture to the threshold of unparalleled success.
Building on the foundations of the same success, Managing Director of Deftsoft Informatics, Mr. Amaneet Brar visited the United Kingdom. The business tour that lasted for a week had Mr. Brar visiting London, Birmingham, Manchester, and Liverpool.
The trip was made memorable through numerous interactions that Mr. Brar had with the clients of Deftsoft. Aiming to bridge the cultural and commercial boundaries between the 2 countries, Mr. Brar took to himself to better understand the needs, objectives, and aspirations of our clients. The interaction sessions and meetings proved to be a joyful affair for everyone as a lot of working knowledge was shared. Harboring faith and cherishing this professional bond, Mr. Brar carried the working motto of Deftsoft Informatics very clearly.
After a decade of persistent hard work, dedication, determination, and consistency, Deftsoft is all set to enter into a new collaboration for another venture in the United Kingdom, its first being in the United States of America. As the organization rapidly increases its workforce, innovates its working methodologies, and simplifies complex solutions for ventures across the globe, Mr. Brar ushers an impeccable era of growth for the company and its management. Needless to say, the future and Mr. Brar harbor a lot of promise and potential for Deftsoft Informatics.
Celebrating 10 Years of DEFTSOFT!
Completing 10 years today, our organization has now entered another year riding high on success that comes from the hard-work and dedication of our team. Started in 2005, we began as a venture to help people the best of online services. Targeting quality before quantity, we have come a long way in serving our clients all around the globe with impeccable services.
The quality of work is reflected by the satisfaction of our clients, who have been with us for a long time now. With time, our objective has been to serve them in a manner no one else can. Long hours of toiling, complemented with an inclination towards innovation has enabled us to reach out to our clients through various mediums and offer them a wide array of services.
Catering through versatile departments, we offer services in Web Designing, Web Development, Search Engine Optimization, Android Development, iPhone Development, Content Management and QA/QC. Inculcating various aspects of the evolving technologies, we strive to serve our clients and customers with work that outshines our contemporaries.
With a diverse employee setup from all over the country, we are home to inquisitive and innovative minds, eager to create something brilliant every day. The strength of our organization lies in the happiness of our team.
Hosting countless opportunities for a career that can be rewarding and redefining, we encourage our team to go beyond the obvious, explore new horizons, and thus break every conventional wall in the business. At DEFTSOFT, our aim is not only to succeed, but also to lead.
Today, as we complete 10 successful years, we look back at our journey with pride and happiness, and also, we look ahead for the countless challenges that await us, and curious, we brace ourselves for more success stories.
Make some noise for the Carrom Championship | Deftsoft
At Deftsoft, we believe that friendly working atmosphere acts like a fuel for the engine, and also to get our employees to the pinnacle of productivity. The amicable environment does not only let you work with the most sincere approach, but it also allows you to be yourself.
To beat the stress factor, time to time, we keep on arranging some dynamic fun activities, so that our bench strength can laugh out loudly with officemates from their busy working schedule. From SEO to Content Writing, PHP to Designing, iPhone to Android; employees from all the domains would gather at Deftsoft premise, to share some friendly moments amongst themselves.
This time we are gathering for one of the most exciting indoor games called Carrom Board. The competitors would not only aim to pocket the queen, but they are also readying themselves to banter the other team members. Even fellow colleagues must have decided by now to bully the losing team with some amusing or drolly nick names.
Well amusingly, in case of Project Managers to Team Leaders, they all are ready to flick a striker on the carrom board, to showcase their abilities before their team members and management.
So, Deftsoft proudly announces the upcoming Carrom Championship where a winner would emerge out with astute skills and deft strategy. Let’s check out who is going to be the one with the winning trophy and all the laurels.
Things that can Google docs do for you
Google Docs is one of the most amazing things to have happened for both the user and the enterprise alike. They provide you with the power to enhance productivity and improve the way you share your documents, excel sheets, presentations and more.
For any organization it is more that important to have a well established and reliable sharing mechanism that not only allows a user to share documents, but also access and edit them while others are doing the same.
Google docs allow the users to do just that and more. It gives them the power to share, access, edit, download, and more, all on the go. That means that you can access a file that has been shared by your colleague while you are going up an elevator to present to a client.
With Google docs, the possibilities are limitless and this is what makes them amazing. As a user you can readily create well formatted documents and sheets and share them with multiple users, and thus is not the end of it.
You can set user rights just by making a few clicks here and there and make sure that your documents enhance the efficiency in an effective and reliable manner. Since all of the documents are directly synchronized with the cloud storage, you can easily access and edit them from anywhere in the world.
Apart from this you can share an idea readily with the people on your list without having to wait for them to download a mail attachment. Collaborative working is redefined with the advent of Google Docs and if you don’t have them yet, then what are you waiting for.
Go get your share of awesome, go get your Google Docs.