Archives: Leaders

Karan leads Deftsoft’s paid media practice with over 13 years of experience in Google Ads, Meta advertising, and cross-channel paid strategy. He has directed campaigns through the full evolution of digital advertising, from manual bidding to today’s AI-optimized auction systems, consistently keeping client returns ahead of platform changes. At Deftsoft, he oversees advertisement strategy at a portfolio level, ensuring targeting, creative, and post-click experience function as a single connected system. He is currently leading the agency’s early work in ChatGPT ads and AI chat advertising, approaching emerging formats with the same measured, data-driven discipline he has applied to every new ad platform throughout his career.

Devraj Chauhan leads Deftsoft’s digital marketing division with over 15 years of experience in SEO, content strategy, and AI search optimization. He has guided brands through every major shift in search, from technical SEO fundamentals to today’s AI Overviews and answer engines. At Deftsoft, he oversees the organic growth strategy for clients across healthcare, SaaS, and e-commerce, ensuring search, content, and business objectives operate as a unified function. He has developed internal frameworks for AI-era content structuring and entity optimization, which are applied across client campaigns and in Deftsoft’s own published research. Across 100+ articles, he remains one of the agency’s most authoritative voices on digital marketing and AI search.

Sanchit leads Deftsoft’s HR function with over 10 years of experience in talent acquisition, employee development, and organizational culture. He oversees the full employee lifecycle across the agency’s teams of designers, developers, marketers, and business professionals, from recruitment and onboarding through to performance management and learning programs. At Deftsoft, he works closely with department heads to develop HR initiatives that directly support each team’s needs rather than operating as a separate administrative function. He also directs the agency’s internship and early-career programs, playing a hands-on role in identifying and developing the next generation of talent at Deftsoft.

Paramjit Singh leads Deftsoft’s web design and development practice with over 16 years of experience building websites, digital platforms, and custom web products. He has directed the agency’s technical evolution from early CMS builds through to today’s component-driven, performance-focused development workflows. At Deftsoft, he sets the design systems, code standards, and QA processes that ensure quality holds consistently across every client project. His expertise spans front-end and back-end development, UX design, CMS architecture, and website performance optimization. With over 100 published articles on web design and development, he is the agency’s primary technical voice and a trusted reference for clients evaluating new platforms and frameworks.

Deftsoft is the realization of a dream he had in 2005. Mr. Amaneet Singh Brar is a passionate entrepreneur by heart, mind, body, and soul. He is an enthusiastic, skilled, and high-energy individual driven by his desire to help businesses flourish digitally.

Mr Amaneet has always been a pillar of strength. As the founder and CEO, he serves as a mentor and supervises several divisions of Deftsoft while providing fresh, inventive, and demanding creative execution methods for all projects.