Category: blog

How to establish a strong B2B brand Identity?

Posted on by deftsoft

A brand is the biggest asset for your well-developed business. It carries a company’s reputation to gain a coveted position in the buyer’s consideration directory. At the point, when everything is managed well, a solid B2B brand benefits the soundness of the whole organization and serves as a scaffold between the organization and its clients. To accomplish all these exceeding factors, A logo has born!

“As per the facts, declared by U.K Public Relations firm Good Relations, it is found that on B2B purchasing decisions, a brand has more manipulative power than any other factor.”

Let us go with this infographic to know the key elements that work well to establish a strong B2B brand identity to raise a flag of victory:

• Be thoughtful- In an overcrowded market, it is essential to value your website with unique inventive thoughts, pricing model, channel to market and of course the latest buzz going around the planet.

• Offer a platform with downloadable resources- With the survey performed by B2B lead generation trend report-2015, ebook and whitepapers downloads develops more B2B leads. Not just do the downloads give quality to your clients, they can likewise help you construct your email list in the event that you oblige guests to give an email address keeping in mind the end goal to download an asset.

• Bring a valuable content- In case you’re a B2B company, it is often that some of the services are complex and your customers found it difficult to clear them out. For such instances, serve your customers with relevant information or details in the form of blogs, portfolios, videos, and infographics through which they can come up with the easy solutions and correlate your brand with value.

• Design a reputable identity- It is always on the topmost list to possess a reputable brand. A good identity is much more important than price. You need to set up google alerts to receive a notification, in any case when there are new results for your search.

• Use Linkedin platforms- A report proposed by Social Media Examiner, cleared that 41% of B2B marketers prefer Linkedin as the best social channel to showcase their business.

• Focus on your key strengths- Nothing can best beat the industry than your significant approach. You need to pay focus on a single big idea neglecting other attributes, the only obsession that creates your brand the best there.

• Engage Customers emotions- A customer gets easily influenced by seeing their preferences on the top. Play effectively with the colors, images and facts that touch the emotions of your audience.

• Develop a right strategy for promotion- If you want your brand to rule the world, it is of utmost importance to use the perfect tactics or strategies for your brand promotion.

Coming to the conclusion, it is clear that brand is the most important ingredient for building strong and never-ending B2B relationships. Being a strategic partner is not simply enough because success demands uniqueness and sustainable value for the clients in a different way which extends beyond that could actually be done.

Chatbots – The Abundantly Advertised Fate of the Internet

Posted on by deftsoft

95% of humans, spend 90% of their time on email and messaging platforms. So, what about building such stuff for places where the customers efficiently hang out!

The things when coming to technology and advancement, we know the accomplishments are breathtaking and never ending. From the recent years, we have come up with many spectacular achievements that have taken the world beyond beliefs, either in Science, IT, Education, Space, Business, and every other field.

Here! We are talking about another leading innovation that has developed remarkably – CHATBOTS. Generally, it corresponds to our daily habit, and that is clearly understood by the word “Chat”. Today, we all are computer dependent creatures, where these systems play a major part in our lives. And with the rise of artificial intelligence, the computer has mold towards a different direction. Because of such combination of hi-tech solutions, the tech companies are working curiously to prove the effectiveness and blast of essential elements- “bots”.

So, let’s go into detail to know more about the impact of CHATBOT with its meaning, origin, history and benefits……

CHATBOTS are the computer programs primarily designed to process a mimic conversation with people using artificial intelligence via text or verbal basis. It is also known as Chatterbot, Talkbot, Bot, or Artificial Conversational Entity, according to the choice. These programs are designed to convincingly recreate how a human would carry on as a conversational accomplice, consequently finishing the Turing test. They are generally designed or programmed to fool humans into thinking, that they are conversing with the humans instead they are writing to a Chatbot.

Going with the history, in 1950, Alan Turing published his famous article “Computing Machinery and Intelligence” in which he talks about the intelligence a computer acquires in differentiating the machine from another human being. The article got a great response and leads in the development of real chatbots known as ELIZA in 1966 and Parry in 1972.

The idea used behind this evolution is to ease the process of resolving customer’s issues. It brings a quick solution and much faster than the emailing. With a survey, it is noticed that using emails for the customer service issue consumes more time as the maximum it can take even 10 days to resolve the matter. But, with chat it hardly takes 15 minutes. Apart from this, it includes many other benefits, as with this bot solution, chat has taken to the advance level. First is that a bot or computer can handle more customers at a time. Second, it seems just like talking to a human. Third, according to the customer’s reaction a bot can identify the situation of the customer and automatically switches the discussion over to a person.

Today, Chatbots are designed for various purposes and could be related to any number of things, varying from functional to fun, and could live in any significant talk product like Facebook Messenger, Instagram, Text Messages, etc. These are now intended as apps or incorporated into various customer services pages. In order to engage more customers or attraction, some chatbots are created stylized or designed. It provides endless possibilities that you can easily build anything imaginable and creative.

Still, if you think that why we should spend time and energy on it? Many come across with such a thought that they simply just look like text-based services, then why we bother much about that. As, today, it is clearly seen that people are more into messenger apps than social media platforms. So, in the event, that you need to fabricate a business on the web, you need to assemble where the general population is. That spot is presently inside messenger applications. Not, just providing the questions, answers, chatbot folds a host of services and help you get the information related to weather, shopping, news, sports, buying tickets, etc.

If you incline toward the vibe of sending a content to rounding out a field, you’ll lean toward the Chatbot experience.

Celebrated a Successful Journey of 11 Years of the Establishment!

Posted on by deftsoft

Motivated to head forward on the path of 12th year with the new ideas, aspirations and our worthy business partners. Deftsoft completed its successful journey of 11 years with the kind support of our wonderful present or ex-employees and business associates from all around the globe. It’s been the proudest moment for all of us, who have spent their precious time of their valuable life for making this day appear.

To commemorate this great event of happiness, a huge celebration was planned to get a lap from work and enjoy the efforts of our brilliant team had made within the past years. Started with decorating the whole office premises with the blue and white balloons in order to reflect the symbol of the Deftsoft. The Day was decided as a theme day, where the entire staff was dressed up in the blue attire.

Waited eagerly for the clock to go 5 in the evening, all the staff including the management was requested to gather for the celebration. It was very wondering to see the blue beauties of Deftsoft together happily and applauding at full volume. After joining the hands together, our honorable Managing Directors delivered a heartfelt speech in which he first congratulated all of us for the unbeaten journey of the 11 years. In their speech, they acknowledged that “We always had a long term vision for this, but this couldn’t be as possible as it is now without the amazing hard work delivered by you guys. So, while an incredible amount of success has been made, these long years, but now is the time for recommitment to the building of a culture of absolute respect for life.”

With this most inspiring speech, all of us boosted up to make this endeavor grow with huge success in the months and years to come. The cake cutting ceremony was followed by the speech wherein, our respectable managing director cut the cake.

The party hadn’t stopped here yet! Here, everybody shared their valuable moments of their journey at Deftsoft, some of them were quite overwhelming, where others were full of entertainment. Following through, a picture of Deftsoft family got clicked to mark a memorable day to each and everyone’s life.

With this, the celebration had come to an end included many funny and heart healing moments. As a way to the other day, we all moved forward, holding many dreams and ambitions but with more encouragement and passion.

Augmented Reality- Where it will take the world ahead!

Posted on by deftsoft

The obsession of living in dreams has led the technology to go beyond the imagination. The clear and seen example of this is what called Augmented Reality!
People in the world of IT are very well aware of this fact and most of them have worked in order to bring such creative innovation. It provides the developers endless opportunities to showcase and play with their ability, knowledge, and skills. The evolution of this advanced technology has had its great effects that can be successfully seen in movies and films – Terminators and Avatar, heads up display to watch on.
“Augmented Reality” depicts an illusionary world with the perspective of the real environment whose elements are computer generated with graphics, sounds, videos, characters, or GPS information. In simple words, it creates a view of reality that actually doesn’t exist. ”
It’s no wonder that the technology has been graded up to the level where we (general people) can’t even visualize the things. For us, it eludes the graphical computer driven exaggeration showcase to enhance our perception of “Chocolate House” reality. As discussed above regarding the endless possibilities it delivers, although Augmented Reality is fairly in primitive state that the development is going to accelerate very quickly over the coming few years. Augmented Reality could even achieve a state where it can improve and modify the appearance of this present reality around you to make it look for example look like the world of cartoon characters. We have surrounded with video gamers all around. In order to mark the technology with the recreational context to enhance the customer experience, it has extended to the gaming arena.
‘A delightful day, the ideal pair of sneakers, the yearning to earn a collection, a swarm of new companions holding up to be met- the world full of possibilities to explore’. This is what we get with ‘POKEMON GO’.
Pokémon go laid a remarkable success and has taken the world with storm. The game hit the app store in the UK and US and it appeared to be all sudden that people enjoying their day by flicking pokeballs into inn corners and in such locations where they don’t even go with own in order to snag Pikachu, Bellosom, Haunter, Ivysaur and other Voltrobs & Magnemites.
Let’s go into the idea that how this game is designed or worked? The characters of this game exclusively rely on Google maps showing the fixed directions. Keeping the theory of GPS navigation system, the whole game is designed. Using certain locations with the help of map, navigation information, camera tracking system and ultimately AR gives shape to the game and characters are placed according to it. The brand POKEMON enhances the interest because of its successful animation series on the television makes it a big bang among people.
Because of its breakthrough popularity, the technology is really appealing to investors and companies. The best of this has come up in an interview where Apple’s CEO; Mr. Tim Cook said that soon the company is going to invest in the technology Augmented Reality, AR in the long run as its going to be huge. This statement is itself a huge platform for many industries, especially for iOS developers where they can display their innovations.
Now, after a great success, it is wondering that where it will take the world now? What will be the future of this AR technology? The questions are many and the answers are a mystery. The augmented reality is based on the concept of 3I’s – Imagination, Innovation and Interaction. The combination of three is what we can see in Pokémon Go. Not in the gaming arena, it can be best utilized in other fields i.e. sports, education, business, entertainment and in daily life to get a smooth and easy living.
Yes, the ubiquity of this amused game gives us a glimpse into customer’s strive after AR recreations, but the innovation to communicate with this present reality is simply not there yet. Therefore, to attain such reality with fun, we at Deftsoft started working for this to create a platform where entertainment blends with the knowledge to be instructive.

Make Your Business Fly With Customized Asp.Net Solutions

Posted on by deftsoft

The biggest buzzword to have hit in the present and hi-tech world of Information Technology is to make use of the latest and developed software for the tremendous growth of your business. Fostering the potential of businesses nowadays has become an inevitable requirement of every business entity.
For the brightening future, there is a need that one must grab the latest .Net frameworks to create high-tech mobile, desktop and web applications that are easy to operate on Windows, Devices, and servers.
The changing business scenario is bringing various innovations in the arena of .Net with an aim to giving you a blazing fast and modular platform where you can enjoy the full spectrum of technology stack for your web and mobile applications.
With the growing demand of reliable, scalable and robust .Net solutions, many are excelling their career in this field to horn their skills to deliver unique and innovative user experience to the developing organizations.
Dynamic WebPages are the backbone of IT world and offering a boost to your business with a strong and powerful structure of your websites and applications. Today, a significant redesign of ASP.NET is in the market as ASP.NET Core 1.0. This is the latest software that is not based on the infamous System.Web.dll however, consists of many new modular components. Combined with traditional .NET framework libraries it includes MVC and web API.
Well, to get started with .NET Core on any platform of your choice has become easy now. Microsoft has given its users an unmatched and advanced platform to cater their building, deploying, operating and integrating XML web services needs. With the constant advancement and development, there has been a progressive change in the field of ASP.NET.
Let’s attain greater flexibility for your business project by making the most out of ASP.NET services.

Come Let’s Commemorate The Festival Of Eid With Pomp And Show!

Posted on by deftsoft

Eid-ul-Fitr is one of the most popular festivals, celebrated by the Muslims all over the world with much happiness and joy. This festival is celebrated to mark the end of Ramadan, which is the holy month of fasting.
Celebrations of Eid start with the moon sighting. People have special plans to celebrate Eid-ul-Fitr. Not only, it is the festival of Muslims, but in India people of all religion celebrate this festival with great ecstasy.
We, at DEFTSOFT celebrate this festival of happiness with great enthusiasm and love. We offer all the freedom to our Muslim employees to practice their religion. Moreover, we also organize a small get together to double the spirit of celebration among all the employees.
Eid basically represents personal jubilance; demonstrate the spirit of rejuvenation and salvation, and a victory of one’s self control. The first three days of this festival are celebrated with much zeal. Exotic dinners and parties are organized, gifts are exchanged and people dress adorably.
Well, to make this fiesta an everlasting memory, enjoy luscious lunch with your family and friends and recover from the Ramadan Whirlwind.
Come, let’s forget our past enmity and fights and double the joy of this beautiful festival at DEFTSOFT.
Let us all together promote the national integration and feeling of brotherhood.
Here, DEFTSOFT wishing a joyous EID MUBARAK to all its employees!

Boost Your Performance with Gamification at Work

Posted on by deftsoft

Play at work! Isn’t it sounds quite interesting? Well, beating your competitors is not only possible by simply making you engaged in work all the time. In today’s era, there is a great need to make you clear the real meaning of competition and success. Merely, having an understanding is not enough, if you are not given an environment to relax your mind to improve you and your business success.
Well, to help many of the industries, there is a concept of gamification that proves to be a boon for the business world. Most of the companies are adopting this technique for motivating and encouraging their employees to boost up their performance.
No matter even if you are doing the best work in the best possible manner, it always demands something creative and interesting to make us enjoy our work. Gamification is a scientific technique that is widely tested and proven in many large organizations. The combination of game and technology is the best approach to make employees always ready for the challenges in their professional life. It’s nothing, just simply a streamlined, accessible path to figure out ways to create alignment with incentives and motivation.
The productivity, agility and engagement of the employees can be improved in an effective manner using this latest tech trend. By adopting the methodology of Gamification in our day-to-day life one can improve the involvement of employees, optimize the internal process, and achieve higher conversions, greater loyal customers and more. Game thinking and game mechanism build the potential of the employees and employers to help them solve their business problems in the best possible manner. Communication, confidence, trust and efficiency, training and boosting work culture are essential things that can be easily resolved with the highly mechanized technique of gamification.
It is so engaging that it actually changes the brain chemistry of the employees, making them react to every business challenge confidently to deliver their best. With an idea to create a desire to do more in your employees, create an engaging environment of gamification at your workplace to engage and accelerate learning.

How to Develop Effective Mobile App Marketing Strategy

Posted on by deftsoft

In today’s modern era, most of the consumers are turning to mobile phones as their primary means to access the internet. This simply signifies that businesses can’t overlook the importance of mobile app marketing. Mobile app marketing is vital as it allows you to connect with your end users and interact with them directly. Mobile app marketing is a long way and very complex procedure that requires a lot of time and efforts.
However, if planned and executed properly, you can obtain immense benefits. So, how you plan out for developing a mobile app marketing strategy defines your extent of success in the market. Before getting into the mobile app marketing, it is very necessary to plan your strategy very carefully. For this, you must keep your main focus on the end users as they are the key to your success. As you are dealing with people, it is very essential for you to understand their behavior. This is the first and foremost step that you must take into consideration.
For an effective mobile app marketing strategy, the process is divided into 3 stages- pre-launch, launching period and post launch. These stages involve the following 3 steps.
Promotion before the launch: Your promotion starts the moment when you begin your working on the app. It is crucial for creating a ground for getting initial success. Moreover, marketing your app before its launch provides a great platform to attract a large set of users downloading the app as it arrives. The pre-launch app marketing program includes the creation of a descriptive app name, blogging, App store optimization, creation of press releases and other writing content for reviews. Social networking sites are the good tool to seek out potential customers.
Actions on the time of launch and immediately after the launch: It is a very critical time when your major aim is to attract enough real app users who can provide positive feedback about your app. Marketing services such as keyword research, title optimization, description optimization, creating screenshots and app landing page testing plays a very significant role in promoting the app and getting more number of downloads quickly.
Marketing and maintaining interest in the app: At this point of time after the launch of your app, there comes the need of achieving high ranking in the app store’s search results. Higher ranking increases the visibility of the app to the potential customers. This ultimately increases the traffic to your app’s pages in the app store. App store optimization helps effectively in improving the ranking your mobile app.
Hence, we can see in the present scenario, there is a great need to build strong and effective app marketing strategies to make you stay ahead of the competition.

What’s so Interesting About Cloud?

Posted on by deftsoft

In the present scenario, everything is happening around the cloud ranging from moving to accessing. You might be wondering what is so exciting about CLOUD that is making it highly demanding in today’s hi-tech era. The business world is looking for higher technologies to achieve better growth opportunities. New and innovative technologies promptly impacting the world in an optimistic manner and is offering a platform where you can easily access the apps & services, moreover, can store your data in an effective manner.
To get in a big league, you must adopt this latest trend to extend your existing capacities and capabilities. By implementing the Cloud computing services in your business you can surely increase the strategic quickness and can lower the risk and expenditure. This is not an end!
Cloud computing is offering a lot more than you expect. It offers various solutions that come in the form of Infrastructure as a service (Iaas), Platform as a Service (Paas) and Software as a Service (Saas). Why businesses these days are opting this more extensively? Well, the reason being that it truly adds a value to your organization. To instantly set up enterprise-class service you need to use the power of the cloud.
Most important thing that you must be aware of that all the three components of Cloud computing are related. The hi-tech business world is gripping on SAAS adoption nowdays to escalate business and engage more with the world concerned. Moreover, due to one more reason that Paas & Iaas categories have blurred and will continue to do so.
SAAS application has changed the entire world by enabling business holders to connect with their customers in real time. According to many surveys, SAAS is gaining huge popularity because it is providing opportunities to millions to generate revenue from streams.
Well, we can say Clod Computing in general and SAAS in particular, are the methods that are delivering impeccable technological solutions to the business world. Hence, what are you waiting for? Go for Cloud and SAAS services to bring the transformative change in the business landscape.

Deftsoft Awards for Excellence for 2015-2016!!!

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Over the ten years of accomplishment, Deftsoft has successfully made marks in the field of information technology. Though, we have gained a lot of success but we strongly believe that our employees are the vital part of our organization. They are the biggest source of growth to lead the organization on the path of progress.

Deftsoft is blessed with an abundance of talent that differentiates it from others. It is the dedication of our employees that makes us stand ahead of our competitors. All the employees of the organization have made “brilliance” as their habit.

On May 31, 2016, Deftsoft awarded its employees with great rewards for their creativity and innovations in the various domains we are dealing in. The awards were given at the organizational as well as individual levels to recognize the vision, capability and hard work of the members of Deftsoft.

As we all know, rewarding the employees for their exceptional performance throughout the whole session is a way to honor them and make them feel proud for their excellent achievements. Reward and Recognition ceremony was organized to boost them with motivation moreover, to encourage all of our employees to perform with same enthusiasm and determination in future as well.

We really feel thankful to all our departments for their extra ordinary contribution towards the organizational achievement. Well, we hope that in the next coming years, Deftsoft will touch the great heights of success with such an outstanding talent and potential.