Karan leads Deftsoft’s paid media practice with over 13 years of experience in Google Ads, Meta advertising, and cross-channel paid strategy. He has directed campaigns through the full evolution of digital advertising, from manual bidding to today’s AI-optimized auction systems, consistently keeping client returns ahead of platform changes. At Deftsoft, he oversees advertisement strategy at a portfolio level, ensuring targeting, creative, and post-click experience function as a single connected system. He is currently leading the agency’s early work in ChatGPT ads and AI chat advertising, approaching emerging formats with the same measured, data-driven discipline he has applied to every new ad platform throughout his career.