Technology - deftsoft

A Comprehensive Guide to Instagram Influencer Marketing

Posted on February 22, 2019 by deftsoft

From expanding advertising opportunities to shippable brands, Instagram offers many opportunities to spur business growth. It is one of the common social media platforms where you can share your pictures with an audience of nearly 850 million users across the world and use its powers to market your brand.

Ever since Instagram’s evolution, other than sharing photographs, it has come a long way. In today’s world, just displaying images and collecting likes is not sufficient to divert customers to your business.

The internet savvy social media users opt for blocking traditional ads, so content creation in advertising is going to come up in a big way. The marketers collaborate with opinion leaders to endorse new products on social media without getting involved in promotional campaigns. The influencers add a new twist to product promotion. Let’s take a look at the latest statistics:

• 88% of people – trust online reviews and personal recommendations
• 74% of people- Influenced by social media views
• 60% of people – Take an opinion from social media and consider their own choice

But the inclination towards the Instagram influencers is noticed which will help in boosting conversion rates, and therefore increase direct sales. While doing so, they will also help you in increasing web traffic on your website. To begin with, Instagram influencers apply the four basic techniques to insert website links by diverting web traffic:

•    Bio section
•    Ad campaigns
•    Shoppable tags
•    Clickable stories links

Increasing followers will increase web traffic—very convincing, right? However, building a massive following on Instagram is not the final decision for any business. It is wiser to get added through an established community to reach potential buyers than to find a new Instagram influencer.

These influencers can encourage visitors to visit your website. But still, to influence the real buyers, you need to generate engaging content. It is the only trick that is going to work in the long run.

Tips to Collaborate with Influencers

Business Objective is Must

An Instagram influencer can help you in boosting your business, but the objective of running the marketing campaigns; the number of followers, engagement rate must be precise in your mind. The collaboration is beneficial only when your website or business is ready to handle the heavy traffic.
The primary objective is not to create Instagram followers but to generate direct sales lead. So, the influencer will need to create the competition and quizzes for your brand and also he must participate himself to encourage more followers.

The influence of marketing is not enough to generate a brand. You need to take help of other types of marketing channels. Affiliate marketing is another way required to maintain a constant increase in the lead generation and to do great online business by influencing target audiences. Therefore to choose an influencer, you must see:

•    An influencer having a high fan following
•    Should be able to do live-stream collaboration
•    An influencer must have a Call to action approach
•    Ability to add more promo codes
•    Must fit your brand personality

Collaborate with Smart Engagement Campaigns

Instagram influencer marketing is all about engagement. The objective of participation is to lead to conversions. Sometimes, with the increasing number of followers, the buying capacity does not increase. It can mislead the situation as you think that every engagement has a lead generation capacity. To figure out the real commitments, note the following three things on Instagram:

•    Followers
•    Likes
•    Comments

Leverage Hash Tags Related to Your Brand

The power of hashtags on Instagram is immensely significant. More importantly, relevant hashtags help you grow and reach the right audiences. Typically, you want your hashtags to be pertinent to your brand, your products, your post, and the message you’re trying to convey.
To find the appropriate hashtags, you need to research your competitors and motivate your influencer to find out:

•    The real business aspects
•    Ask him to promote your online accounts
•    Nurture reliable relationships with clients
•    Build long-term connections to gain influencers’ trust.

But the influencer can’t judge the authenticity from the likes alone. Likes and comments can help your business grow, but you have to work along with the influencers to figure out the real parameters for a profitable business. The use of hash tags can add more value to it. Let’s explore the real value of hash tags.

Let’s say you’re a brand that wants to promote a new line of ingredients. In this case, you’d ideally be working with foodie influencers who can also cook and implement your ingredients into their recipes. Let’s try searching for the hashtag #homechef and analyze the results.

The screenshot below shows content created by @claudialiciouslondon, which shows up in the search results for #homechef. Next, check out the user’s profile and see if they would be relevant to your campaign.

Avoid High-Density Hashtags

Hashtags act as keywords for SEO. You will come across several high-density keywords. Instagram makes use of these keywords to find new products. In a way, the appropriate keywords will narrow your search. When you start a generic search, you will see many search results, and it is impossible to go through them. Therefore, high-density hash tags are not preferred.

Make Use of Most Suitable Keywords for Brand Description

The search with the keywords defining your brand or target audiences will be more useful therefore focus on the tags with a substantial number of posts to find influencers. Find the relevant keywords which are most trending at Instagram. You can describe a specific niche to get closer to an influencer. For example, if you are looking for T-shirts then the keywords such as # T-shirt men, # Tees women, # Kids T-Shirts would be appropriate keywords at Instagram.

Depict the Hashtags #sponsored or #ad

To segregate the promotional and generic content, Instagram should know the difference between influencers to use #sponsored or #ad hash tags. You can follow these hash tags to find out the potential influencers. You can mine followers or competitor’s followers to see who is using #sponsored or #ad hash tags. If followers are using it, they are familiar with influencer marketing. They can promote your brand well.

Tread Carefully Around Influencers

The reason for relying on Instagram influence marketing campaigns is their instant results which can help in making your promotional strategy a great success. To find a suitable influencer, you need to check his profile, fan following and most importantly, the work experience and personal profile suiting to your business.

Some of the favorite Instagram influencers are HYPR, Tap Influence, Upfluence, Fame bit, NeoReach, Revfluence, and many others. You can contact them as per your business needs.

Get Your Brand Introduced to the Right Influencers

By taking note and knowing the behavior of the followers such as finding some followers, type of followers, you can select the influencers to promote your brand.

Inclusive Campaign Execution

To execute a successful influencer marketing campaign, choose various platforms. You can manage and control the campaign features like advertisement details, giveaway details, payments of influencers, and the complete time track of campaign a single platform.

Trail Online Analytics

When you start running a campaign, maintain campaign metrics including views, reach, engagements, ROI calculations, and URL tracking becomes mandatory. The report generation is a must do activity. which you can share with your marketing team. But to do so, you have to keep a fixed budget.

While choosing a platform, consider the following:

Choose a platform with a considerable number of influencers from your domain. But select high-quality influencers.
Keep track of content creation, distribution, and tracking tools available on the market. It is a must to have complete control of the campaign.
A online analytics and reporting tools must be tracked from time to time.
Online, built-in payment facilities for transactions with influencers.
User reviews should be read along with how long the platform has been around before registering.

Some influencer marketing platforms to get you started are:

TapInfluence: A cloud-based influencer marketing platform, which can result in increasing ROI of your influencer marketing campaigns. An ROI calculator is attached to it so that you can measure the sales goals and find out the worth of investment done in a marketing campaign.

Game bit: It was developed to focus on YouTubers, but now Fame Bit is a social networking website. The social media influencers starting with a small number of followers, are available online.

HYPR: It is a trusted network for influencers. This platform has several tools based on smart algorithms to help analyze the registered influencers.

In a Nutshell:

The secret to marketing success on Instagram promises business benefits by engaging more people using influence marketing tactics. Instagram is launching more strategies to build brand awareness and establish communication with your clients, introducing you to real analytics of your business or products.
If you haven’t tried influencer marketing, it’s time to jump on the bandwagon and get better traffic with Instagram influencers.

Embrace 10 New Digital Marketing Trends for Better Results in 2019

Posted on February 11, 2019 by deftsoft

Every year with the advancement of technology, digital marketing trends change. The new marketing campaigns are as per according to the changes in technologies. Here’s how digital marketing is changing in 2019 and what you need to do is to thrive and succeed:

Extensive Use of Artificial Intelligence

As we are already familiar, the power of Artificial Intelligence is touching all the dimensions. This year AI power is going to influence customer segmentation, retargeting, push notifications, click tracking, with enhanced possibilities. The AI technologies are now going to affect the search power by utilizing data from social media platforms and blog posts. It will elaborate a business perspective to find targeted customers and required products and services.

In the year 2019, more than 42% of marketers are going to use AI for business recommendations, and nearly 50% of internet marketing campaigns are going to utilize AI. Another area of use is customer service by monitoring their interest. There are more than 41% of businesses which are going to use AI in their core marketing processes. Real-time personalized advertising insertions and optimization of message targeting are going to the new additions in the digital marketing field.

The future AI-powered image search shopping displaying high quality, dynamic display of product images will make use of online robots and machine learning techniques. Looking at the current scenario, we can say that the businesses adopting AI technologies in 2019 will accelerate their growth. They will be getting an edge over their competitors.

Get Smarter Chatbots:

Connecting to your customers using social media practices is not the only technique. Some of the customers don’t like to give the actual response. In this case, social media campaigns face challenges by not getting the expected results.

Chatbots are the robots using Ai techniques which communicate with the customers as per their terms. Many websites such as Amazon and Flip kart who are dealing with many customers have already implemented Chatbots. In the year 2019, the Chatbots will in frontline and directly affecting digital marketing results.

A Chatbot can provide more useful results which a customer care executive can never achieve. In digital marketing, Chatbots are used to keep track of the customer’s choice and to deliver organized personal services.

If you are planning to incorporate Chatbots in your business in 2019 either for sales or for customer’s help, you need to be aware that Chatbots are not meant to replace multiple human conversations. They can help, but they are still evolving and improving, and it will take some more time.

Leverage Voice Search

By the end of 2020, most of the searches on Google are going to be voice searches. The adults are using the voice search to a more significant extent than the kids and youngsters. If you are targeting to implement voice search on your website in 2019, then ensure the site is SEO friendly, and its rating is high in Google ranking.

To implement voice search connectivity, it is compulsory that your website should load first before any competitors website opens. Make sure that your site is using HTTPS.

Another vital precaution in using voice search is to use precise answers to the customer’s queries. The use of voice should be done in perfect accord to keep the customer’s behavior in mind. Whether he is looking for an elaborated answer to his question or wants one sentence answer? The final purchase depends on your response. In a way, by applying the voice search module, you have to face the customer directly, you can wait and find answers in a manipulated way. It demands the entire business process to be transparent.

The initial benefits which attracted people to perform voice search are the fast response, easy access, more beneficial for mobile uses and so on. The evolution of high-quality speakers has made it even easier. This trend is going to stay in the coming year.

In digital marketing, voice search will optimize your website for local SEO rankings for which you must do the following:

-Optimization of content for long-tail keywords as the voice search is comparatively long.

-The site must be made content conventional as most of the searches are based on unknown customers. Both the parties ( caller and responder) don’t know each other.

-The voice search depends on the clarity of sentences hence for the excellent responses; the convictions should be clear and specific to the search. Factors like loading time and site organization are also becoming more critical in an age of quick, on-the-go mobile and voice search.

-Voice search will likely increase the sensitivity of search engines. It becomes mandatory that every image, video, and piece of content is tagged with meta descriptions and alt-text. Search engines use these bits of information to categories and serve up your content to users promptly. Without them, you can’t perform an active voice search.

Open Doors Through Conversion Optimization

The cost of online advertising is touching the sky high limit, and the trend will continue in 2019. Conversion optimization is going to be the only way to increase direct sales. The more you optimize your landing page for conversions the favorable will result. Make sure you’re using advanced tools to do A/B testing so that you can squeeze more conversions from the traffic you’re getting.

Another way is to merge email conversions to add in sales. It will help in increasing the ROI by increasing site traffic. IT is going to be a priority in 2019 to compete with business competitors. The main focus to drive more business should be on conversion in 2019.

Activate a Podcast based Application

The people using the podcasts are going to be better buyers as their average income is quite high. To have a big business in 2019 or to expand your dimensions, you need to create a podcast this year.

Podcasts help to deliver the content with a loud message when the person is on the go. In the busy and hectic schedules, the use of podcasts is likely to increase in 2019. When people are active in doing some other task, you voice over the podcasts can help you advertise your business.

Local Influencer Marketing

The latest digital marketing trends have more focus on local influencing marketing in 2019. The Life span of an influencing product in the global market is for a short duration. So, it is better to tie up with a local influencer to plan together long time campaigns and online promotions.

Make use of social media platforms. Follow your competitors and learn about them. Try to establish a communication link with the help of social media. This influencing marketing might lead to a joint venture which can be profitable with your business.

Get Live with Video

The video is still a fascination among internet users and the top channels. The trend of live videos is, however, capturing the attention of website owners and customers. The pattern is going to stay for a long.

To create customer’s choice videos, get into the shoe of the ordinary user and think of what kind of information they will be expecting in a video. Release product demos, Live Q/As and another promotional video for receiving instant responses from customers.

To make a compelling video, first, create a strong content strategy by scratching your brains to put relevant content. Keep in mind, that video is a starting point for marketing and promotion of your product. Step two is to pick the platform which can be useful for your product. Right now, most of the businesses are focusing on YouTube Live and Instagram as space is less crowded. Ensure that the videos contain fun, engaging and great experiences for the audiences.

Video content is the future of digital marketing. The enthusiasm to watch a live video is always more than merely reading the test or a still visual. So, to stay in your business, you need to create leveraging videos. The time has gone where anything would have worked.

Accelerated Mobile Pages (AMP) and PWA

The mobile devices are driving a great business. The mobile wave has captured more than 60% sales which we can’t ignore. The second selling channel is Google. In 2019, the priority is to increase Google ranking by reducing the load time of the website. The required speed is initiated by using AMP pages which load in less than0.5 seconds creating a good experience in comparison to mobile pages.

Progressive Web Apps (PWA) exists as a middle ground between your official responsive website and a native app. PWA is an excellent technique to bridge the gap between the mobile app and website pages. The use will continue to grow in 2019 balancing the mobile and web applications.

Some advantages of PWA to your website are:

-Faster loading time
-Better website experience
-Eliminates app development costs

AMP allows your site to render fast to improve website ranking on Google searches while PWA eliminates the high cost of building a mobile app and provides the same great experience to visitors on your mobile site.

Explore New Heights with Native Technologies

The users view ads on the website ever since the evolution of the internet. The website visitors get pop up ads that interfere with their user experience. For a long time, the increasing number of ads has started bothering users. The number of users blocking the ads has increased. The alternative to online ads is native advertising. The look of a native ad is like a web page, and they are not like usual advertisements. Social media and Amazon are promoting native apps. The amount spent on making the name Users can create a shortcut on the apps is going to get doubled this year. They will further expand as the use of social media will become more prevalent.

User-Generated Original Content

There is nothing more attractive than using the practical experience of a user consuming your product. Majorly, there are two advantages of using user-generated content over various marketing channels available to business:

i). Convincing Power: With user-generated content, your current customers are marketing your products for you. It’s like a word-of-mouth campaign. Your customers start feeling attached to your brand, and they connect to you in a better way.

ii). Freeware is the first choice: You don’t have to spend on this type of marketing. It has more power than your other marketing channels. People love to enjoy free things.

The whole idea is to make the customers aware of using the products. Once he is convinced, your work is done. After this, direct advertising has a little effect on online business. All of us must have felt this power which is influencing the digital market. In 2019, the focus will be on producing actual based original content.

Final Trends:

The year 2019 will be about better customer interactions with personalization, automation and AI-powered technology. To stay ahead in the digital marketing curve is to increase conversions in 2019. The focus will be on attracting more customers by using conversational content (Audio and Video) and to built applications for the targeted audience. Let’s gear up ourselves to have an exotic digital marketing boost in 2019!

7- UX Design Trends to Meet the Expectations of Emerging Technologies in 2019

Posted on January 18, 2019 by deftsoft

Every year, we look forward to embracing the new trends in the rapidly changing technology sector. Ever since the evolution of smartphones, the UX and UI designs have become more significant. It is vital for UX designers to adopt changing trends continuously. In 2019, the latest technologies like voice-based technology, virtual reality, and the internet of things (IoT) will continue to impact UX design strategies.

Some of the upcoming designing trends which are going to rule in 2019 are:

Adaptation of Voice-Command

Voice-command technology will modernize the way we live, and the industry is forecasted to cross the worth of $20million by 2020. From the rise of smart-home devices such as Google Home or Amazon’s Alexa to virtual assistants such as Apple’s Siri, playing music and keeping up-to-date with the news through the power of our voice has made an easy way to our homes.

When voice command searches started taking a boom in 2018, the intent was to achieve search engine optimization (SEO) hike by answering long voice-command queries rather than short keywords which are commonly used in text search.

The year 2019 has already adopted advanced customization and navigation by implementing voice-command technology empowered by short voice messages to meet digital marketing targets. The big companies have already started these practices, but it is advisable to consider voice activation capabilities in designs. The UX and business strategies to approach customers and search engines are going to be modified.

Impact of Latest Technologies on Design

The entire IT infrastructure is emphasizing on the upcoming technologies like the internet of things (IoT), Discrete Interactions, and Gestural Designs which will significantly impact UX design strategies.

The new software to capture human trust and assurance is designed. The digital experiences will be growing to imbibe IoT in our daily lives. The human interaction with the marketing data is going to be limited. To develop UX Design in 2019, discrete communications and gestural design will take the lead as emerging techniques.

Device-Agnostic Design

Last year in 2018, the UX designers were struggling to develop a “Mobile First” approach, but in 2019, the expectation bar from designers has even gone up adapting device-agnostic designs that will take center stage.

The need to develop UX designs which can be used on a smartphone, smart devices, laptop, tablets, and other multi devices is the next challenge before UX Designers.

To a typical user, a digital interaction merely is access to a system that is providing a service — for example, a buying experience on the internet.

But 2019, is talking about unified continuous interaction where the application crosses more than one platform but the user doesn’t feel any changes. Usually, we are combining two interfaces at present. An android or iOS application can be used using the voice command system and can return to previous access easily. But in the future, we will be designed in such a way to interact with many platforms.

Paradigm Shift from Flat to Material Design

Flat designs embrace 2D illustrations resulting in clean, open and crisp edges designs using bright colors or a combination of attractive colors.

On the other hand, the real designs use grid-based layouts, responsive animations, and transitions and padding. In 2019, we will see more of material designs as compared to flat designs. The significant difference to a UX designer will be as:

Flat Design uses 2D animations with a minimalistic feel while material design uses 3D animations, shading features, and light features

Flat design can be a simple layout, but a material design requires expertise in displaying UI along with advanced level user needs.

The introduction of textures and patterns to flat design add additional depth and bring products to life while a rise in the use of animations can be seen using material designs which will increase user interactivity and ‘liveliness’ of a product’s design.

Flat designs are unique designs for multi-device experiences to increase user connectivity and customization where the real plans are precious regarding providing user trust and security to the applications.

A Content-Based Approach

The UX designers are working toward achieving the ability to tell a compelling story around a digital experience because a need to move a step ahead of knowing the customer’s nature is felt. It will have no use of recognizing the demand of customers if we fail to deliver the required experience. The smart customers have become aware of most of the marketing strategies.

The latest way of marketing is storytelling. The process is based on empathy, human connection, and an understanding of the motivations and inspirations for a user. To do this, it’s essential for UX Designers to obtain data as per the customer requirements. This is a necessity as the customers are responding to long calls only and in future, the direct marketing tactics will no more work. For example, if you are trying to sell a T-shirt through an app, people would be least interested in browsing a simple ad, but if you are showing its making through a video or some graphics textures, the user will take an interest. They won’t even see the package deal. In 2019, storytelling will be a prominent designer trend which will change the practices of UX designers.

Live Video and Video Ads

Video leadership is likely to grow by 85% in the year 2019. Hence the screen optimization will be the next challenge before UX designers. The AR or VR techniques are going to be used to fit audio, video, and text in one file to keep the customers, well informed, engaged and entertained. The gesture preferences and use of AI in designing will play a vital role.

The expectations from the UX designers to implement technologies such as Augmented Reality (AR) or thought-activated design, will take the designing standards to go beyond screen-only interfaces to include physical interactions and micro movements. The work of UX Designers will not be limited to design solutions that will provide information to users in a systematic appealing way somewhat they will be extended to catch users next query movements or to catch the behavior by capturing page movements.

Last year, many companies tried to implement AR applications, mobile companies like Apple are taking the lead.

Augmented Personalization

The customers are expecting more from their brands. For example, they want the online shopping experience to be combining their likings on multiple social media and other websites connected with the customized order placed on other online store combined with delivery in 24 hours taking your personalization experience to the next level, Therefore a demand to create social proof to improve the overall branding is becoming the necessity.

The advanced technologies can bridge the gap between smart devices and the humans experience to buy digital products and services. In whichever way you are approaching the customers, a lot has to be changed when it comes to UX designs in 2019.

To sum up, we can say that delivering exceptional human experiences will not only increase the demand for UX Designers, but the need may be felt by psychologists, researchers, and other specialists to design a process which can bring all the above-discussed concepts into reality. Let’s begin making a difference in UX design from 2019 onwards!

Adobe Experience Manager (AEM): A Comprehensive Web Content Management System

Posted on December 25, 2018 by deftsoft

The most essential need of the hour for top companies is to stand tall to have an effective online presence. The atomization of business processes is the expected level to conduct business activities by organizations. Activities like digital marketing are quite complex to run with elevated performance.

Tools like Adobe Experience Manager (AEM) are introduced to strengthen the backend and web content management system. AEM is used to manage content and other resources across different channels by creating, processing and manipulating data.

The AEM tool is used to increase a company’s online presence which increases direct sales. To attain high business profits is a major challenge in an online business as the same businesses are emerging in the market in a big way. AEM works as a complete business processing tool right from hiring employees to collaboration with other companies. The AEM tool combines digital content such as images, videos, documents, apps and lists to come up with a single document.

AEM tool aims at reaching target audiences in a big way. It is an enterprise tool that can be used to completely bring a turnaround in conducting business activities. It is considered a comprehensive CMS (Content Management System) for all platforms such as mobile apps, websites and so on.

What is Adobe Experience Manager?

Adobe Experience Manager (AEM) is a website and digital assets content management system that offers a wide variety of functionality and features. Specially built to boost enterprises, Adobe Experience Manager (earlier known as Day Communique/Day CQ) is the epitome of hyper-personalization and web content delivery.

The two primary Adobe Experience Manager products include Adobe Experience Manager Sites and Digital Asset Management (DAM). In short, you can optimize digital experiences through AEM, and enhance customer base through personalized content.

Why Do You Need to Shift to AEM?

Adobe Experience Manager (AEM) is indeed a Content Management System (CMS). However, it is more than that. It is a powerful marketing and analytical tool helping enterprises to yield better results. If you are looking for an enterprise solution that is scalable, secure, and easy to integrate, AEM is the go-to CMS engine.

The highlighting benefits of AEM are mentioned as follows:

Everything at One Place

Enterprises work on a global level. This means that they need to attract multi-linguistic people with a varied set of interests and devices. AEM cuts down the need to manage content for a diverse range of devices and, thus, customizes content itself. It is a central repository for managing, delivering, and optimizing digital assets and analytics.

Easy Workflow

Website content management requires a bunch of workforces to bring results into action. AEM makes work coordination easier by introducing easy workflows for website management and content delivery among the members of an organization.

Personalized Content

Large enterprises have to cater to the preferences of a broad spectrum of audiences. It is a daunting task to create personalized content for each section of the audience. This is where AEM comes in and offers hyper-personalization of content across various devices such as phones, websites, etc.

Flexible Scale-Up Solutions

Since enterprises need to work on innumerable websites, it becomes mandatory to look for scaling-up solutions. Adobe Cloud Services are the perfect example of scaling solutions that allow you to scale up and scale down instances when required.

Automated Generation of Metadata

AEM also automatically generates metadata and content tag designation. This reduces a significant amount of stress on enterprises as they consistently need to publish content. AEM does the job itself so that the enterprise resources can focus on more productive tasks.

Simple Integration

The AEM tool has a high affinity for integrating with various Adobe solutions (Adobe Audience Manager, Adobe Target, etc.) and other third-party applications. For example, you can also connect AEM with Facebook through AEM connectors.

What are the Components of AEM?

Adobe Experience Manager is a digital website and content management system with varied components. These components serve different purposes and utility. The main components of AEM are as follows:

AEM Sites
AEM Assets
Adobe Forms

What is AEM Sites?

Adobe Experience Manager Sites is a content management system that helps manage, create, optimize, and deliver digital experiences across a broad spectrum of channels, such as mobile, apps, websites, etc. It offers uniform content delivery with utmost efficiency.

AEM Sites have the following features:

The mobile applications with responsive features can be built and managed through AEM from one single platform.
AEM Sites contain tools for optimization such as adding shopping carts, and product information sync from other systems for applications like eCommerce.
This is especially helpful for organizations that need to manage many sites across many regions and languages. With Sites, multiple websites can be controlled from one centralized place.
Send a unified digital experience from different devices such as desktop tablets to smartphones and to on-location screens.
Provides the ability to manage and launch marketing campaigns from one central location. Also, organize and store your assets in AEM Sites so they can be easily accessed and used for all of your campaigns.

Digital Asset Management (DAM) is a module of AEM used to design, manage and deliver content, images, and videos to any device or screen.

What is AEM Assets?

Adobe Experience Manager Assets is a powerful Digital Asset Management (DAM) tool that offers automation and related resources to efficiently scale, source, adapt and deliver assets across various channels for audiences. This allows publishers and authors to spend less time searching and adjusting content.

Adobe Assets have the following features:

Assets are easily integrated with the Creative Cloud so that you can bridge creative and marketing workflows. This helps you to deliver consistent quality experiences.
Your assets can be accessed and managed from the cloud.
With Adobe Assets, you can automatically assign metadata and tags to all of your assets. Also instantly create collections of assets that are self-updating and shareable across your teams.
Deliver personalized and targeted experiences to enhance overall productivity.
Users can design workflows for planning, creating, reviewing, approving, and managing asset production.

There are many considerations and situations to prepare for the implementation of AEM Assets. Our team of experts helps you in the implementation process.

What is Adobe Forms?

AEM form is an interactive solution offered by Adobe to manage, create, publish and update complex digital forms. While it takes care of the frontal interface, it also ensures that every process is integrated into the back end, ranging from data to business regulations. Overall, it is a consolidated solution for document security, analytics, authoring, management, and publishing.

A user can access customizable forms from the Adobe Forms portal according to his needs.

Adobe Forms have the following features:

• Create interactive, personalized statements that can be accessed anytime from anywhere.
• Users can complete forms using help text and video, responsive interfaces, electronic signing, and pre-filled fields.
• Adobe Forms provides proactive security and tracking of sensitive documents.
• Develop automated workflows, and merge form data and documents with your existing systems.
• Measure user experience and effectiveness using insights from Adobe Analytics, Target and Campaign.

Adobe Communities helps you to create online community experiences, including forums, user groups, learning forums, and other social features valuable to your brand, customers, and employees.

Conclusion

Adobe Experience Manager is a mighty tool that has redefined standards for content and web/mobile app development. Gone are the days when developers needed to code everything, followed by a long delivery pipeline. Now, the process is more streamlined, thanks to Adobe for releasing AEM. You can check out our varied AEM services that can help you boost your enterprise. Leverage the power of the new-gen software for more personalized user experiences and customer retention.

FAQs:

What is Adobe Experience Manager?

Adobe Experience Manager is a digital asset management and website, forms, and mobile app-building platform. You can handle a variety of digital assets for various channels, such as forms, documents, rich media, images, videos, etc.

What does Adobe Experience Manager do?

Adobe Experience Manager is a web content management tool that helps business organizations build websites and manage their digital assets, such as images, audio clips, forms, documents, rich media, and much more. It offers hyper-personalization of assets for varied devices such as mobile phones, the web, etc. It is a one-stop platform for all your digital needs.

Is AEM part of the Adobe Experience platform?

Adobe Experience Manager is a part of the Adobe Experience suite of varied tools. It helps in building, creating, maintaining, monitoring and optimizing digital experiences by handling web content and digital assets in one place. These digital assets include forms, documents, images, audio clips, and other rich media files. Thus, AEM is a customer-centric tool for managing web content and digital assets across various channels.

Is Adobe Experience Manager easy to use?

Yes, Adobe Experience Manager is an easy-to-use digital marketing tool. Anyone can easily use the tool to manage digital assets. It has a user-friendly interface and requires no coding.

Is Adobe Experience Manager free?

No, Adobe Experience Manager is not free. It is an enterprise-level software, and it does not offer a free trial.

How much does AEM cost?

The standard pricing of AEM software starts at $30,000 per year. The cost of AEM Sites starts from $60,000 per year. The cost of AEM forms starts at $80,000 per year.

Put Your Business in Customer’s Pocket with IOS Apps

Posted on June 27, 2018 by deftsoft

Have you ever thought why technology has become so important today? Simply look around and you will know why.

The knowledge bust has fueled the information fire. Over the years there has been a drastic change in the technological world. Technology runs in our lives nowadays as we can’t live without tablets, computers, smartphones and other gizmos. You are surrounded by technology 24*7.

Keep your business ticking over wherever you are with an iPhone app.

In this competitive landscape, it is important for the business owners or entrepreneurs to stay connected to the customers. iPhone has become a heartthrob of millions and majority of the audience owns an Apple smartphone. Over the years, the iPhone app market has gained popularity and business owners are investing in the industry for this reason. High revenue, better ROIs, increased users and wide market reach are some of the major benefits of investing in the iPhone app development strategy.

Development of iPhone app has become the need of the hour.

With over 2.2 million apps in the iOS app industry, there has been a cut-throat competition that sustains. Most entrepreneurs and business owners are not that technically sound and for this reason, they hire iOS app developers. They ensure your requirements are fulfilled. Make sure not to rely on a random iOS app developer and not blindly trust any. Look for a trustworthy company that guarantees quality app that delivers within the given time frame. You are likely to lose potential revenue if hire an inexperienced developer.

Why hiring a reliable developer to counter the copious competition in the IOS app industry is important?

Meeting Desired Requirements

If you wish to do something out of the box, it is important to hire a good app development company. Get quality development from experts and that too within the budget and time constraints. To achieve a positive outcome in the form of ROI, investment in the app is important.

Professional expertise

Make your app a success by incorporating unique and user-friendly features in your app with the help of the app development team that possess innovative technical skills. They take time to listen to the client, take their suggestions and then integrate the system as well as the workflow.

To develop a mobile-friendly app, it is important to have a good API (Application Programming Interface), especially for a better user experience.

Counter tough competition

To compete in this cutthroat scenario, you need expert skills. When things are not handled with care, it may result in the loss of your iPhone all development investment. Keenly observe your competitors and understand why strategies they are incorporating in order to reach the pinnacle of success.

Quick time to market

Quality assurance and Building powerful strategies are important to market products at a faster rate while combating errors. Dedicated developers cater to an agile approach to optimize testing as well as development cycle.

Reasons to consider while hiring the best iPhone Development company:

To your surprise, all iPhone development companies claim to be the best, but it is recommended not to take their words for granted. There are certain factors that will narrow down your search:

Do R&D

Before doing the R&D it is important to ask yourself a few questions.

Is it necessary to build a mobile app for your business?

Do you have any plans of grabbing new customers?

Are your potential customers happy?

Do you understand user preference?

What is your target audience?

Do you completely trust the app development company?

Prior conducting the search it is important for you to ask yourself the aforementioned questions. The preparation step involves doing homework before the actual development takes place.

Know your requirements

Once you are done with the R&D, jot down what you want from the app developer. Create a checklist of your requirements and how things should flow. This will help developers understand your ideas and business requirements and it becomes easy for them to fulfil the technical specifications. In addition to this, you can also ask their strategy based on your business goals, user feedback, and market trend.

User experience matters

High user engagement is experienced when the audience connects. Make sure you are getting the impressive UX designs and there is a customer-centric approach that is being followed. Also, optimization and performance enhancement is a must.

Evaluate their experience

Before settling on an iPhone development company, don’t forget to evaluate their past work as this helps in knowing their expertise as well as achievements. To get a crystal clear view of their past experience, here are a few questions you can ask them:

How many successful projects have you delivered?

What different strategy did you follow during the process?

What makes you different from other companies?

How many developers work together as a team?

Did you ever exceed the deadline?

How long does it take to complete one project?

What platforms do you work on?

Can you share your portfolio?

What is programming language used?

A good app development company will resolve your queries and answer all your questions.

Verdict

In today’s business world where every company is living a tough competition to its competitor, it is important to put your business in customer’s pocket by developing an app. Although there are millions of apps available in the app store, you have to go an extra mile to deliver something to the audience that will astonish them.

Explore the Magic Bag of SEO Wizard and Know the SEO Tricks To Do in 2018

Posted on March 9, 2018 by deftsoft

Though we are listening the term ‘SEO’ for years, for many individuals it is still a mystery and complicated process. For a layman who doesn’t understand the algorithms of Google or in basic words, how exactly Google and other search engines work, SEO is not less than sorcery. It is just like the mysterious book of processes and spells that many people know about, but only a few rare have the command. With the help of these processes, they turn the pages of Google and the other search engines in their favor. Just like sorcery, the art of SEO can be learned; all you need is patience and practice.

However, the path of becoming the great wizard is not a cakewalk. There are various challenges and obstacles that you might have to face. The better you get with the SEO processes, the harder your journey is going to be. Though there would be many things stopping you and discouraging you., you always need to think about new strategies and ways to reinvent the spark of the magic of SEO. Now, you would be asking how to create a new spark? Well, there is no set strategy for this. But according to the Great Masters of SEO, updating yourself with the latest trends and adapting yourself with them is one strategy that is known to give amazing results. Keeping this in mind, today we are going to explore the magic bag of SEO wizard and find out the SEO tricks that should be done in the coming months.

1.Powerful Content Designed for Specific Users

Nobody can challenge the power of content. Among the many tricks that SEO wizards us, this is the best magic trick to make the ranking of your website soar high. According to the latest stats, more than 2 million blog posts are published on the various online portals on the daily basis. Though we are practically drowning in the content, but Google is still demanding for more and so are the users. But here the sole focus is on the content that is useful. If you are efficient to create unique, informative and smart content regularly, you can easily bring fresh leads to your website.

2. Earn and Build Links

After content creation, the next magic trick in the spellbook of SEO wizard is the link building. This is going to be highly popular in the year 2018 and you must know how to create a strategy that would provide you with the best links all over the web. Doesn’t matter how much content or how good content you are creating or how well the incoming links are- there is always the requirement of huge numbers of link building for the overall success of the website. Building links is all about creating new links, while earning links is all about developing strategies that would encourage the readers and other users to NATURALLY and FREELY link back to your page or website. For this trick to work, find out the websites that are relevant to your business

3. Re-Optimize the Present Content

Now, before jumping to the next level of SEO witchcraft, it is better to revise the previously created strategies and this includes checking the content (content of web pages and blogs) and re-optimizing them according to the latest specifications. This process starts with checking each page of the website and finding out the pages that can bring more traffic to the website. These can be low performing pages, outdated blog posts and pages with bad UX/UI. And now, it’s the time to use your magic wand:

• Fix the content structure and make it user friendly.
• Optimize the title tags for enhanced CTR
• Build new internal links that are associated with the topic

4. Go For Mobile Websites

This trick was introduced by the X-gen of SEO wizards after the influx of smart devices among the population all over the world. According to the latest data, at least 50 per cent of the traffic that any website enjoys comes from the mobile devices. Well, in such a scenario, it becomes imperative to think smart and in the favor of smart device. There are several tricks that can help you to create magic through mobile and they include:

• Go for a responsive website that can easily accommodate the needs of all kinds of smart devices
• The content of the website should be optimized for the mobile devices as well. This can be done by keeping the sentences short and crisp.
• Make voice search your ally as voice queries are going to dominate all kinds of web searches.

So, this was all the Master SEO Wizard can tell you about the SEO tricks. Rest is all up to you as with adequate training and smart thinking, you can easily devise your own tricks to ensure that your website not only ranks in the top of the search engines, but also maintains it. So, your training begins from now, Young Sorcerers!

Watch Out! Content Marketing Trends that are Going to Rule in the Year 2018

Posted on December 11, 2017 by deftsoft

We are almost ready to bid adieu to the year 2017 and are eagerly waiting for the next year. While we are busy with the festivities of the holiday season, specialists from different fields are ready with their predictions for the next year. And so are the content marketing specialists! Now, before moving ahead with the next year, lets have a look at the previous years and the stats pertaining to the content marketing.

In the past years, many organizations have understood and have invested in the content marketing and are showing amazing returns. According to the stats of benchmarks and trends reports from Content Marketing Profs for the year 2017, around 60% of B2B companies reported enhanced profits due to content marketing as compared to the previous years. Well, the credit goes to certain factors such as proper strategy development, better content quality, increase in the time spent on content marketing and better content distribution.

Though the growth that was seen in the year 2017 was quite commendable, but it is not just a one time process; content marketing is a rigorous process that calls for regular inputs. And when you are armored with the information of anticipated trends for the next year, you can alter your strategies accordingly. So, now let us discuss some of the strategies that are going to rule in 2018.

The Role Of Content Is Shifting Due To Changing Formats

For the past few years, experts are witnessing a shift away from the usual content production. In other words, flooding your audience with information is not enough; you have to adopt a wider strategy that can easily be customized for various audience segments and the different formats they are using. Now, you are in need of a creative team that not only produces impeccable content but is also good with other skills such as audio editing, video production, content distribution, communication and branding, etc.

Transparency Is What The Audience Is Seeking

Brand advertising is a thing of the past as now the consumers are smart and they know exactly what you are doing when you are promoting charitable causes, ‘green’ claims and various corporate supports. What millenials seek is progressive promotions and marketing strategies that are more genuine, transparent and focuses more on giving back to the society. So, if you want to win the trust of the consumers, concentrate on the content that enhances the transparency.

Content Is Going To Impact The Buying Process

It is tough to find even one single SEO strategy that would survive without the content. This year also ‘Content is the King’. When experts are using content in various forms such as social media posts, blogs and articles, podcasts, landing pages, the whole difference lies on the question as to what and how your content is going to attract the customers. According to the market experts, your content should support the buyer throughout the journey, rather than just acquiring the customers.

In The End, Distribution Is What Matters

Every year brings new trends and changing the whole setup can be troublesome. But that shouldn’t stop you from creating amazing, interactive and attractive content for the readers. In the end, whatever you create, the success depends on how well the distribution is done. If you want to grab the share from the shark’s mouth, adopt the method of strategic distribution.

While these are some of the trends predicted for the year 2018, researching and observing the customers’ preferences is what would benefit you. Keep an eye on the trends, trust your own data-and prepare some of the most versatile content marketing strategies for your company.

For further updates, stay tuned with us!

Futuristic Outsourcing Trends To Expedite IT Objectives

Posted on May 2, 2017 by deftsoft

From the stone age era, Outsourcing has substantially aided the businesses with the sources to reduce their costs whilst improving the operational efficiency. Till date, I’ve just taken this term as a way to get the business done from the outside, but trust me it’s a lot more than that.

Outsourcing has revolutionized the business world by letting the industries cope up with the ever-changing dynamics of the competitive market. In a race to set a benchmark, the countries like India, China & Eastern Europe have made their marks to some extent & are still endeavoring to hold all the aces in the strategically growing market.

For last many years, the outsourcing trends have been influencing & transforming the industries by the plethora of technological advancements. When deciding on Outsourcing, be sure: For what reasons you are going to outsource?

It will not be wrong to say, that out of many, one reason can be to chuck out the excessive cost & bolster the business growth. Well, the year of 2017 brings with it new hopes to change the concept of Outsourcing. A service from the right outsourcing partner will help you gain access to the talented pool of resources.

An era of modernization has made people predict a greater development in the areas of Data Security, Cloud Technology, and Social Responsibility. This is what we are seeing & will definitely going to watch out more in 2017.
Let’s take a walk through the forthcoming Outsourcing trends this year ahead:

Data Security Is a Must

It has been predicted that in the present year, a large number of BPO service providers will strive to deliver Security-as-a-service. The newest & innovative technology solutions will help the outsourcing industries to cater to the security concerns of the businesses hassle-free.

Efficient Tech Support

Automation & Scalability have always been at the top of the list of the IT businesses. The better efficiency comes with the streamlined business processes. And when it comes to automation, then what 2017 has in store? In the coming time, there can be seen a substantial increase in the automated processes.

Robotic Process Automation

It is expected that in 2017, the Robotic Process Automation will bring a drastic change in the ways outsourcing is conducted. This will lead to cost reduction and increase in the productivity. Innovation in technology will help the outsourcing industry to swap the humans with the software robots. Surely, the outsourcing companies are going to enjoy a great benefit offered by robotic automation.

Buyer Oriented Contracts

A term is clearly defining its meaning. The businesses will be happy to get the contracts that will be completely based on the needs of the buyers, which means it will include commercial & legal conditions.

Mounting Cloud Technology

Undeniably, the Cloud Technology is putting a great impact on the success of the businesses. With the cloud solutions, the outsourcing companies will provide agility and efficiency to streamline your business processes.

Bringing to an end, we can see, how the outsourcing industry is going to hit the market with its innovative & hi-tech trends.

Brilliant Strategies To Make Local Searches Into Customers For Free!

Posted on March 16, 2017 by deftsoft

Each following day, a new business takes birth in this competitive industry in order to gain a huge amount of profit and to create its own brand identity. It is always very surprising to know what techniques these businesses follow to reach the acme of success within a limited period of time. Well, there are a number of companies who are in the industry for quite a long period of time, however, still struggling hard to manage their presence.

In recent days, there are a number of spectacular developments in a pipeline that affects the ability of various businesses to connect with the audience and at last, convert them into a major source of earning. Traditionally, networking and emailing performs to bring out the customers, but they won’t do the best. Therefore, it is more important to look for some recent advancements and practices that offer a significant bearing on generating a number of profits.

Generally, a company’s prosperity relies on upon the income you produce and the esteem you give to the clients. In a recent study by Google, it is found that half of the customers do an effective search online and visit a store within a day to make their purchase. So, it becomes really very important for the businesses to increase their ranking on Google’s search engine results pages to acquire the attention those searchers towards your services and products. To learn the key tactics, get down with the following points:

Assert Your Business:

When an online business is opened, Google enlists the business which includes its name, address, guide, hours and other essential details. When you claim your Google My Business page, you have all the access to your profile where you can verify the information and can edit the details required. This is essential in case, whenever someone searches for a local business, Google will provide the results on the basis of information it has in its database.

Add Attractive Photographs:

In a study by BrightLocal, it is found that 60-70% of customers get easily influenced by the pictures displayed on the business portal. Photographs are the best way to attract the local customers towards the business and to increase the chance of earning great profits. So, if you don’t have added pictures yet to your business profile in Google, Bing and other listing sites, you’re missing truly lacking behind.

Use Local Language To Our Site’s Content:

The best way to attract local customers to your business, it is needed to act like you’re local. Create unique and amazing blog posts which include local news, activities, events, dates, and special deals for promoting particular location to enhance the interest of the customers. Ensure your NAP (Name, Address, Phone) shows up on each page of your site, and that it precisely coordinates your NAP information on your local business references.

Bring Good Reviews To Our Business:

These days, it is a common tendency of the customers to look for reviews first before visiting any business, whereas positive reviews enhance click through by 22%. So, it is important to encourage your customers to leave reviews on Google, Facebook, and other social media platforms, as reviews make a huge difference in search rankings. Even, it is suggested to revert back with courtesy to any negative review.

Get Listed to Leading Platforms:

To attract local customers efficiently, make sure your business is included in local directories such as TripAdvisor, InfoUSA, Angie’s List and more. There are various directories available that are specifically focused on a particular region, state, city, or topic.

Using these amazing aforementioned strategies for local search optimization will effectively enhance your chances of being the leading local business accepted by the customers to into your services and make a purchase.

The spell bounding facts behind the Blue Eyes Technology!

Posted on December 8, 2016 by deftsoft

“As long as we are humans, we tend to make mistakes”, a famous quote that replicates a deep meaning and conveys a real message to the mankind. To overcome some of the human errors, machines were invented years ago with a hope to achieve the heights of success in a perfect and toned manner. But, still, mistakes occurred, because humans are humans and machines are made by humans.
Today, we all work with machines and have now become dependent on them completely. On a serious note, we can’t even imagine our life without these wonderful gadgets. Starting from the daily activities of the life, to find a complex theory of science, machines made it all so easier and simpler and we all are so much involved into these machines that we can’t even sit for a single minute without holding a gadget in our hands.
“Hey friend, A very Good Morning! You seem to be upset today?” On a very fine morning, you get up from your bed and switch on your computer. Suddenly you hear some voice asking you this question and shockingly, you realize that it’s your computer. How will you react to this? Surprising? Exactly! Here’s not the end. What if, your computer helps you to cheer up and provides you an emotional support? This is seriously not a joke! It might look like a fairy tale but can happen the same in the near future by “Blue Eyes”.
The continuous research of error free technology has lead to many and many great innovations that makes the life of humans a bit faster and smarter. From all the advanced state-of-the-art inventions, ‘Blue Eyes Technology’ is one of them. It is a technology that has been conducted through a research by IBM in San Jose, California since 1997. The main aim behind this technology is to empower the computers to react like humans exactly. We as the humans possesses certain potential and perceptual abilities that we can sense each other emotions or feelings. Instead, we can judge the person’s state of mind by analyzing the facial expressions.
A beautiful world, where computers are walking hand in hand with humans, as they can talk, listen and can even scream aloud. By possessing the features or systems for speech and facial recognition, the computer collects the information and react according to the mood variations of an individual. Even, the computer can sense your emotional feel by a simple touch of the mouse and may act as an intimate partner. It effectively feels the presence of a human life around, verifies the identity and initiates a positive interaction. At the time of unusual situations and certain mishappenings, it will dial a call to your near ones to introduce your current state.
Providing the coordination and communication between the two units i.e. the Central System Unit (CSU) and the Data Acquisition Unit (DAU), the blue eyes technology connected through Bluetooth with the system, aims at working like the humans to support a healthy environment. The blue eyes system has the hardware loaded with a software striving to provide every possible effort and uses the non-obtrusive sensing method to measure the physiological approaches. These include the similar efforts made by humans for measuring the eye movements, heartbeat rate, and blood oxygenation, moreover, it triggers the user-defined alarms whenever necessary.
The wireless technology can only be utilized and taken into consideration using the blue eye technology. Where, Blue + Eyes are the two terms controlling the vital parameters for a computer imparting it to sense various movements of the eyes. The terminology of blue eyes technology consisting of two words, Blue- stands for the Bluetooth for a reliable wireless communication and the Eyes – to point out the various movements, providing the indispensable information with an idea to record and monitor the operations simultaneously.
The day is no far away when you will be having this blue eyes technology in your hands embedded into a hand-held device. Simplifying the lives conveniently and the retrieval of new and advanced possibilities has improvised the human errors. This technological forecast will probably bring a change to millions life by making you more lazy.