Author: deftsoft

6 Reasons You Should Upgrade Your Mobile Site into a Progressive Web App

Posted on by deftsoft

People working for their brands with mobile sites would know that it is definitely not the best way to promote conversions for the brand due to the distressing cart abandonment rate. This is something that directly limits the user experience. Though we can say the mobile apps are the effective way to drive more transactions, still, we can’t ignore the factor that people avoids the hassle of downloading the app which takes the space in their devices, which is already limited.

Studies say that only 3 out of 100 filled shopping carts on a mobile site end up converting into sales, and this fact clearly states the huge amount of loss for the retails in mobile revenues. In such conditions, if you need a solution, you need to leverage the performance of the site on mobile. This is where the Progressive Web Apps comes into play. Progressive Web Apps or PWA is the medium through which we can think about providing the users with a site that provides app-like experience.

PWA is exactly the perfect option for the businesses which seek to create a faster and more seamless web experience for mobile customers. This concept is embracing all the strengths of the app and website, presenting it to be a solution which is the best of both worlds. PWA ensures you with instant access on any browser, app-like features, fast speed and shareable and indexable content on any platform or device. There’s a lot more which the Progressive Web Apps can offer.

Smooth and Fast User Interactions in Mobile Site

The customers these days are regularly migrating to mobile, with the expectation that the site will load faster and will offer smoothness to their online interactions and work. More than 50% of the mobile visitors will end up abandoning the website if it takes more than 3 seconds to load. Unfortunately, a lot of mobile sites are even taking 10+ seconds to load, which is simply resulting in loss of mobile traffic by retailers. This is where PWA becomes a smart choice for improving the loading time, which could ensure better results.

Presents as a Feature-Rich App

Being rich in features, PWA can ensure the users with the app-like shopping experience. It allows the customers to handily search between the different items, look for the availability of the product, add to check, and then proceed to payment. What makes PWA more unique is that it even allows access to device hardware including camera, code scanner, app, language, geolocation, etc. This is how the PWA can feel like the app on the device which offers immersive user experience. Along with the ability to push notifications, PWA has the capability to acquire a similar retention rate just like the native apps. This will allow the users to get the latest updated and offers from your PWA.

Feature to Work Offline

Mobile sites are dependent on data connection due to which there can be times when the users have to face poor experience, which is usually due to long waiting time which ends up frustrating the users. On the other hand, PWA offers the users with interruptive mobile experience, which ultimately benefits the businesses to offer a reliable experience to the customers. Instant and stable user experience is something that remains the focal point of PWA, which doesn’t get bothered due to network availability or quality.

PWA has the feature to pre-cache key resources which help in fast loading, even on a low-quality network which provides the users with the content even when they are offline. With PWA, the users won’t have to struggle with any janky scrolling or the trouble of slow-to-respond interface, even if they are in an area where the connection is poor or slow.

Ability to Share on Social Media

In the Progressive Web Apps, each individual page includes a unique URL, which is deep-linkable. Due to these deep links, it becomes easier for the users to share the app content at any platform where the URL is supported. It even allows the users to bookmark the URL so that you can use it whenever you want for sharing it on social networks through text messages. Thus with PWA, it is easier to open different pages of the site by tapping on the links, which would be directly accessed on different new windows of the browser.

Visibility of Your Business in Search Results

One of the major benefits of PWA is that it could be crawled and indexed by the Search Engine platforms like Google. This is the factor which ultimately increases the visibility of your brand to the audience. In both the terms of accessibility and discover, there’s no way Progressive Web Apps can be defeated. Being visible in the search results of Google simply improves the opportunities of more visitors to the business website, which will help in converting the sales. This is how PWA is exactly the best option that the businesses prefer considering for enhancing the visibility of the brand to the customers.

Powers up The Mobile Strategy for Your Business

Progressive Web Apps is not just a question to think about; instead, it has become a requirement for the business which seeks for ways to deliver the best shopping experience to the people who prefer shopping on mobile. If looked upon broadly, Progressive Web Apps are able to completely focus the overall mobile strategy, including the ease of reaching out to the visitors and converting them into the customers of your brand.

When it is about bringing the visitors towards your website, the main constraints are to offer them the best user experience through quick loading time and ease of access on different platforms. This is where the Progressive Web Apps excel, providing the businesses with all the means through which the traffic rates towards the site can be improved, with improvement in the conversion rate. Clearly, it’s high time to switch from the traditional mobile site of your business to Progressive Web Apps.

How Effective are Push Notifications for Web Applications?

Posted on by deftsoft

Website push notifications are messages sent by a website to the user’s browser, which is clickable. They work like mobile app notifications but here for the websites instead of mobile apps.

Push notifications play a significant role when it comes to advertising eCommerce applications. The difference here lies that the push notifications are not ignorable messages. The purpose of push notification campaigns is to deliver exceptional results for online stores. Let’s get started to explore the hidden layers of push notifications.
Terminology Used for Push Notifications

• Notification – a message appearing at the user’s browser

• Push Message – A detailed note from the server to the client

• Push Notification – A notification created to give the response to a push message

• Notifications API – An interface created to configure notifications to the end user

• Push API – An interface designed to subscribe app to a push service and receive push messages

• Web Push – A simple word which refers to the processor components taking part in the complete process of pushing messages from a server to a client on the web.

• Push Service – A system that routes push messages from a server to a client. Each browser implements its push service.

• Web Push Protocol – describes how an application server or user agent interacts with a push service.

Significance of Push Notifications

The eCommerce apps have discovered numerous ways to promote their business and to increase web traffic. The various channels get engaged in introducing online campaigns to reach and engage users. Let us take a dig on the multiple channels before going more in-depth to explore push notifications:

– Email

Email is most frequently used channel to deliver curated complete information, elaborating upcoming sales and discount offers, details of product reviews, recover abandoned carts, providing transactional information such as order confirmation, tracking features, etc. The broad scope of email is its advantage to reach the masses. Another significant advantage is its enormous capacity to accommodate data in the inbox.

– Social Media

Social media networks work faster than email marketing when it comes to delivering instant offers and discounts as people spend more time on social media websites than on any other online activity. FaceBook, Twitter, Pinterest, and Instagram are the main social media channels which cover almost the entire world’s internet users.

– SMS

SMS is a quick way to introduce a new concept. However, due to the limitation of the 60 characters, the details can’t be delivered. If we send the repetitive message, it doesn’t have an impact on the user. Another disadvantage of SMS is its short lifespan.

– Push Notifications

Push notifications provide a default way to communicate. It ranks no. 1 over the email for promotional content delivery in real-time. The higher response rates compared to email are tempting to think of push notifications. The opt-in/opt-out options in-app push notifications provide greater control over messages which he/she wants to receive.  However, SMS often comes unsolicited, and it is harder for the user to disable.
Where does Website Push Notifications fit into the picture?

Desktop usage still has 42% exclusive audiences. Web push notifications are engaging these 42% users in advertising eCommerce deals and offers. The cost factor is another advantage to use these Push Notifications for eCommerce applications.

Building a quality app is a costly affair, and sometimes, the ROI is difficult to justify. In fact, for small and medium-sized companies, mobile websites may reach more people than mobile apps do. It makes website push notifications more crucial as they provide businesses the ability to send push notifications without introducing a mobile app.
All in all, the website push notifications are a versatile channel for eCommerce. It provides websites the power to communicate, to the end users instantly.

Working of Website Push Notifications

By default, whenever a mobile app gets installed, you permit the app to send you to push notifications. However, websites have to explicitly take permission from users before sending them to push messages. It is how website push notifications work:

The first step involves with opt-in from visitors. As soon as someone arrives on a website, an opt-in box is triggered. If the visitor clicks on “Allow,” he/she is added to your subscriber list.

As soon as a ‘visitor’ becomes a ‘subscriber,’ The title message and the text message are customizable within some character limits, with a specified URL. These notifications will arrive whenever the browser is open. Once you click the link, you will reach to a specified URL.The look of Push Notifications

Optimizing Push Notifications

Now that you are aware of the importance of push notifications and how they work let’s take a step ahead to maximize your push notifications to drive better sales from your existing users. Here we are mentioning a few ways to do it effectively:

– writing excellent push notification copy
– Time to send a push notification
– Frequency to send push notifications
– Segmentation to send personalized notifications
– Metrics to track notifications

Copywriting for Push Notifications

Since push notifications have character limits on the title as well as the message, the copywriting becomes that much more critical since you have to squeeze your message into a small sentence while still retaining its effectiveness. Whenever you write the title and message text for push notification, an essential tip is a purpose to get subscribers to click. People will click on the push notification if they find it valuable.

Here are a few tips you can follow:

In the busy schedule, you have very less time to impress your subscribers. It will not be wise to expect them to keep patience. The message which you like to deliver to your customers must be clear to have the highest click rate by the very virtue of the fact that it is action-oriented.

– Be crisp in your message – Most of the browsers have the limitation of  40-120 characters for writing push notification. Thus, it is essential for you to be very concise in writing a message. It often means that you need to identify the one most important value proposition of news and how you can highlight that message.

– Use scarcity to create urgency –The Psychology of depicts that the potential of failure has more influence over the possibility of success. It is a human tendency that we get responsive when the offer is going to get over. By making use of this trick, a valid push notification becomes easy to write

– Use Social Proof –In push notifications, social proof can be used to increase the click rate. For example, you can write figures. Internet users like to listen to numbers, not to theoretical concepts.
When to send Push Notifications?

Website Push Notifications, require an instant response on the part of the receiver. The correct timings play a vital role. A typical mistake when sending push notifications is not to consider the time zone of subscribers.
You can quickly fix this; you need to have a clear understanding of your subscribers and their time zones. It’s complicated to send a notification in a single batch but to find favorable results; you need to do that.
A wrong time to send notification

Another point of consideration is the various notifications work with multiple times during the day.  In case, you are sending a promotional message; you expect your users to be in a state of mind to read your offer carefully. Choosing to post something funny and light-hearted? Go for the afternoon, when people are feeling bored in the office and want something to crack them up.

How Frequently to Send?

The essential point to consider as you scale up push notification campaigns is the frequency of messages. Since push notifications are high-engagement communication media, you need to be careful not to inundate your users with limited notifications which they can handle.
The website push notifications are an advanced technology where. At this stage, you need to carefully monitor click rates, time on page, bounce rate, and opt-outs after every push notification to find out which frequency works best for your audience.

Using Segmentation to Send Personalized Notifications

As E-commerce marketers, personalized messages are nothing new for us. We all know that they work. However, it is doubly critical not to follow the spray-and-pray approach when it comes to website push notifications, simply because opting-out is so easy and there is no way for you to get those unsubscribe back unless they change their settings. For example, this guy is opting-out after receiving this notification.
A poorly personalized push notification

eCommerce players, therefore, need to categorize subscribers into different buckets to categorize them narrowly. One way of doing this is to ask subscribers for preferences at the time of opting-in. Another very effective way is to go for behavioral segmentation, i.e., putting subscribers into different segments based on their on-page activities like the type of pages viewed, number of views of a particular page, etc. For example, if I’ve been checking out books in the spy thriller genre lately, the store should mark me as someone interested in the style and send me a notification whenever something new gets published in that category.

What Metrics to Track?

The most immediate metric that comes to mind when thinking website push notifications is click rate. Many people clicked on the push notification as a percentage of the number of people to whom that notification was delivered.
However, just focusing on this one metric can lead your analysis astray. Instead, you should strongly focus on the business goals you deem most important, which in this case would be sales and visits to the checkout page, add to cart. Tag your notification links with the proper UTM parameters and then swift through the data in Google Analytics and other analytics tools you are using to find out how many people arriving on your website via push notifications are performing the above actions? It is the only way that you will be able to determine whether website push notifications are working for you or not.

It covers almost everything you need to know as you start with website push notifications for your online store. Note down that listening to your audience and iterating based on that is the best policy for the eCommerce business to survive!

Conclusion

To summarize, website push notifications have proved to be a powerful tool in the hands of businesses to communicate with their audience in real-time at a personalized level. Being aware of this fact is critical if you want to maintain a healthy and engaged subscriber base and get more clicks along with business results out of web push notifications.

A Comprehensive Guide of WEB- VR (Virtual Reality)

Posted on by deftsoft

After the successful launch of virtual reality, still, it was becoming a challenge for the web developers to use it in web applications. Now, the virtual reality designs have taken a practical shape, and we can expect web developers to make use of VR in applications such as eCommerce, retail, marketing and so on.

What is Virtual Reality?

Virtual Reality is a 3D computer technology used to simulate the user’s presence in an imaginary environment using a Virtual Reality headset. Virtual reality is a dynamic and immediate way to see and experience information. It creates a simulated 3D – the environment around the user to interact with people, objects, and other situations. Many devices are used to create such an environment like special gloves, earphones, and goggles. These devices send their output to the computer system. The user actions leave a noticeable impact on the content of the virtual environment.

Components of a Virtual Environment

– The VR techniques are used in mobile gaming and videos for quite a sometime now but let’s look at the ingredients used for web design and development.

– The visual displays have web development. These will prevent web applications to avoid sensory impressions from the real world.

– A rendering system for graphics is used to produce the ever-changing images at 25 to 35 frames per second to help in creating an excellent experience.

– A system tracker: It will record the position of web application users. It will note down the hand or cursor movements of users.

– Uses in the database construction and maintenance system to create a detailed realistic model of the virtual world to show the demographic trends on the present data.

– A sound system to produce directional sounds and simulated sound fields creating development a system audible to ears which are a new addition to web development.

– Devices for users to specify their interaction with virtual objects such as tracked gloves with pushbuttons.
Number of web browsers to view VR applications

Virtual Reality Web Design

The web developers are working for a long to make VR application to benefit web development. The libraries are required to use them with the other web languages. JavaScript libraries are introduced to create VR applications a reality. Facebook is among the first few successful web applications. Google WebGL and Microsoft Hololens are few applications running successfully. Let’s track out the integration of Virtual reality apps and web.

VR Coalesces into Web Browsers

VR applications can run on various browsers.  Soon, we will see a browser-based VR application available to ordinary consumers. They have to click a button to enter into the immersive world of VR web design. No need for downloads. The WebVR API is now available in several browsers. Like Firefox Nightly, Chrome 56+ for Android, Samsung Internet Browser for Gear and also the experimental builds in Chromium for Windows.

Virtual Reality for Apps

The real web apps using VR have already launched in the market. Developers are creating web apps for businesses to give a virtual experience of product/Services to a customer. The primary use of VR apps will be on e-commerce websites, real-estate websites, tour & travels websites, etc.

VR is a Wide Spectrum

Virtual reality web design can benefit many online businesses. WebVR simulates real-life situations. It can give an aerial view of a building, particular area or product. Customers can view the 3D view of the image. On the other end, WebVR might be useful in healthcare applications, eCommerce applications, marketing, transportation and so on. The possibilities are endless. A survey shows that there will not be any field where virtual reality doesn’t seem fit.

Virtual Reality Web Design

VR could apps are making the web apps more comfortable, functional, and personal for the typical user. Virtual reality web design would bring more challenges to a developer’s work.

Content Creation with VR

As the vast content creation to expand the businesses. The VR applications will have their share in creating more sophisticated and relevant content. Some open source libraries are already in use with the help of APIs. Many popular platforms support the use of VR in content creation. Some of them are  A-Frame, PlayCanvas, Sketchfab, and Vizor, etc.

Big Market Investments for VR

Virtual Reality Venture Capital Alliance announced $10 billion worth of investment in VR and augmented reality projects. So, the development of VR web design technology is not going to hinder any soon. Indeed, the VR market is forecast to be worth around $162 billion market by 2020. And this is a thoughtful, long-term view of the potential of something techies and entrepreneur belief.

Challenges in Implementing VR Web Design

The big technologies which bring a paradigm shift in the regular development process are not adapted so soon as they require lots of modifications in the existing software practices. In the same accord, Virtual reality web design also has to face a couple of challenges to win its race; some of them are as follows:

Responsive Web Design

It’s not easy to develop a website that functions for both virtual reality headset wearers and typical web applications. Software developers are working for a long to integrate both of them. Many issues exist such as eye-tracking menus that work better for virtual reality web design but certainly not for desktop browsers. Most of the VR apps are quite big which is against the ethics of responsive designs especially they are to be run on mobile apps.

Bandwidth

Page speed is a deciding factor for excellent user experience. Users can wait for a video to load occasionally. But for daily web browsing, it is nearly impossible. The integration of VR applications and to change the mindset of the frequent users is not easy.

Out of Reach Technology

According to the stats, less than one percent of computers in the world have the graphical capabilities to run VR applications. High-end optimized machines would overshoot the cost of hardware.

At present, if we see the VR technology in its present form, it seems complicated to implement VR in web development. In some high-end applications, we can use them, but again it’s a challenge to maintain the high cost in comparison to AI tools which are comparatively cheaper.

Price

As we have already discussed, VR applications shoot up the cost to manifolds. More research will hopefully change the scenario in the future. There can be probably a virtual set up which will allow the access of VR imaging available for the regular consumers.

Health issues

VR application makes use of high ratings for which one has to wear 3D glasses. The VR naturally has side effects on the eye side. The VR manufacturers are aware of this fact, and they try to minimize the impact. However, every web user is not going to use them in such a healthier manner.

An average user is in front of his laptop or smartphone at least 5-6 hours a day. For such extended use, VR apps will not at all be suitable in its present form.

Progressive texture loading, web app manifests & other best practices on the client side can assure WebVR remains a no install. And even, no long download. More interactions with Web App Manifest, Service Worker, WebGL, Web Imaging, Gamepad, Workers are needed.

Performance-enhancing WebGL capabilities include multi-view instancing to reduce overhead, geometry tools, and compute shaders. In whole, more performing WebVR is desirable. The new execution model of browsers is a must to get benefited from WebVR optimizations.

Final Words

Despite so many challenges, VR has successfully made its entry into web applications in the form of visual images. At the same time, there is extensive use in gaming and mobile apps. VR is a powerful tool for various verticals such as healthcare, marketing, education, communication, and so many others.

So, it’s time to discover new VR apps. More than 1 million people are already using VR apps. However, the use of VR is still for research activities and some major applications. In the coming years, virtual reality will undoubtedly revolutionize the web world. It is known as the “Platform of Tomorrow.”

You can also gear your web design world today with a list of the best web design software by adopting new invented VR based templates. It’s a website designer who will bring this incredible technology to the masses. We can already view some 3D logos of the companies. Gradually, VR will considerably save your time as providing drag & drop features to design a website!

5 Ways to Optimize Website for a Great Digital Experience

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The optimization of the web site has a more significant impact on the search engine ranking. The online platform is the ultimate platform to conduct business activities. For maintaining your search engine ranking, you make use of digital marketing techniques.

Unfortunately, search optimization results are not static. They keep varying from time to time. Around 90% of internet users are using Google search whose algorithms are continually evolving in an attempt to provide the best results for specific searches. It might help you change your advertising. Your website has to keep up. You can’t only hire an SEO expert to optimize your site once and forget about it for years; you’ll begin to see diminishing results.

With that in mind, you should continuously hunt for new ways which can optimize your website on a constant pace to stay ahead of the search curve. 

Steps to optimize your website are:

Work on Building Strong Keyword Research

The SEO process starts with the selection of keyword research. You need a clear understanding of the current search landscape and the required keywords. It is critical to do before website launch, but you need to re-evaluate quite often. The results always change, so it becomes mandatory to keep a record of the latest results.

As per the Google Keyword Planner, you have to start with a particular industry and specific targeted location. The tool will then introduce you to a wide range of search terms, their frequency of search and the competition over those words.

The best method would be to search for the maximum relevant keywords for your business with low competition and higher search numbers.

After identification, make a note of these keywords. Any changes in the basic design of the website will bring variations on your identified keywords which might hurt the optimization process. The selected keywords will help the website optimization and will let you move forward.

Create Great Content with Appropriate Use of Keywords

We all are aware of the fact that the content of the website has a more significant impact on the marketing of the website. To remain in the race of Google listing the entire content should be unique and original. You need to frame the sentences by keeping the keywords in mind.

The whole point of content creation is to reach the right and genuine audiences. You shouldn’t leave a single chance to treat your content as a springboard for content ideas. You must try to work on keywords by using them into the posts regularly. The more helpful your content is with the keywords, the closer you are on Google ranking. The right placement of keywords helps in achieving the best SEO results.

Track the Loading Speed

The web development tools and techniques are growing. The languages such as NodeJS and React are already helping to achieve minimum load time. But the websites having more data often have slow speed. We must be aware that Google is going to list out slow sites. So maintaining a reasonable rate of the website has become mandatory, not the option. Here we are not discussing only the home page speed, but the overall speed of inside pages also matters.

Checking speed is again a routine task which webmasters keep on performing regularly. The activities such as posting new content, new products added on pages might slow down the speed of the website. A growing business can’t afford to get penalized for slow speed.

Use Landing Pages

While you are creating landing pages for website optimization., don’t forget to stuff the right keywords. In case, a new promotional strategy or social marketing technique gets added to a marketing campaign, the correct use of keywords is selected. Most relevant keywords concerning individual product into the title and body of the website page.

While designing the landing pages, we must focus on one keyword on one page. If there is more than one keyword on which the focus, is required, then we must create different landing pages. Again this will not be a onetime task. Whenever you add new keywords, the process is revised again.

Update Page Titles

For the SEO purpose, every webpage of your website must have a different title and a meta tag. In some of the site,  the web pages have the same title as their business name. In case your business name is fully optimized there is no issue in using it, but it is highly impractical. The best practice is to add a slogan to the title of the page decently utilizing the keyword.

Optimal Results

The website building and optimizing is more of a practice rather than a one-time designing process. The maintenance of a consistent ranking of the website, it is mandatory to keep updating on design and removing the unused pages or data. The webmaster should keep in mind that SEO is an incredibly deep and ever-evolving strategy, but that means there is always a scope of improvement in your website.

Another aspect of SEO is its linking with the conversions. Both are closely linked. A good SEO, more traffic is expected to provide more opportunities to convert potential customers. Moreover, the website optimized for conversions typically has better metrics, such as load time of page and bounce rate, to rank Google in top searches.

From the above discussion, we have attained an overview to know that website optimization and SEO strategies are the two shores which can never be aligned, but they have to go side by side to maintain optimal web solutions which can result in improved ROI. Some of the must-have features to optimize your website are:

–  Make your site useful for your specific audience to create a pleasant user experience

–  Grow your organic traffic by focusing on the normalization of the website design as per the latest designing standards.

–  Capitalize on existing traffic by maintaining old leads and generating new leads

–  Force your website to work harder to have a high conversion rate

–  Give your audience, what they are aspiring.

– The sites are for customers, not for the technocrats to give unachievable business targets to the competitors.

Once the website is optimized, we should consider applying optimized SEO techniques to drive more business. Some must have SEO optimization methods are:

–  Analyze all of your website data

–  Produce long and value-rich content in a customer friendly manner

–  Focus more on-page SEO

– Optimize for off-page SEO by creating guest blogging, social media activity, influencer marketing, and brand mentions.

– Optimize the website for mobile users

–  Google’s Page Speed Insights gives you valuable listing about page load and the specific things you can fix to make your site faster.

–  Create quality back links.

Conclusion

You must snag the opportunities to optimize your website to make it customer friendly keeping the SEO requirements in mind. In most of the cases, a customer friendly website has high SEO ranking but in fact, the results differ, you can make the changes in the SEO strategy by finding new ways of creating high ranking. Our entire focus should be on creating a UI and UX based websites to pass through search engine reports. With time, you’ll gradually attain good traffic and conversions based on dedicated efforts.

Furthermore, even older content can help you to gain more significant achievements. Don’t discount your efforts as only relevant to the moment. So, keeping rocking by applying right optimizing strategies!

International Women’s Day Celebration by Stepping towards Gender-Equality

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Friday, March 8th, 2019 – International Women’s day was celebrated at Live Deftsoft Informatics with a grand salute to all women by paying debts of gratitude for their incredible efforts, day and night in each sphere of life.

Going with the theme of this year, “Think Equal, Build Smart, Innovate for Change,” inspired us to take one step forward in making this world a gender balanced world. At Deftsoft, we admire the natural way of upbringing and differentiating among boys and girls, but we also enforce that the change lies within. It starts with taking a baby step at a time. Although, we do agree that the mindset takes time to change yet at the same time small changes are the foundation for a more significant difference!

Everyone has a part to play – all the time, everywhere. From grassroots household work to global action, we are entering an exciting period of history where the world expects balance. We notice its absence and celebrate its presence. We are the groundbreakers and trendsetters who are building a gender-equal future and be part of the change.

Achieving a gender-equal world requires social innovations that work for both women and men and leave no one behind. Being IT service providers, it becomes mandatory to bring out a culture where we can operate at an equal platform.

At our campus, a food competition held for the boys who cooked delicious dishes for the management and guests. A couple of lovely ladies for their best dressing sense were invited and presented with the crowns. A winner was declared later on by the panel of judges.

The way, boys team volunteered to come forward and enthusiastically participate in the competition created an atmosphere of joy and happiness. It was fun watching the boy’s group of participants sharing each ones recipes and helping each other in decorating the food.  Along with the management team, a panel of judges tasted the dishes, and after a lot of juggling, a winner from boys team got selected for cooking a traditional mouthwatering dish (Gajar ka Halwa).

To celebrate the efforts of women, Deftsoft has continuously moved with a unified direction to galvanize and collectively build a support system for women employees. The ratio of women employees equal to men is itself a declaration to the world that we have already decided to make a gender- similar working culture. The message is loud and clear activity reinforcing and amplifying the spirit with each passing day.

In the technology field, women have created a benchmark by putting their innovative thoughts and intelligence into practice, shaping the technology at the front desk. Their hard work has taken the race for gender equality to its finishing line.

The day has approached to witness, a gender-balanced society where the real winner takes the lead. In a global society, gender balance is essential for economies and communities to thrive. At the forefront, women seem to be winning the race!

Build a Customer-Centric Culture to Boost your Brand

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In this era of increasing social media practices, the buying decisions are significantly affected by online reviews and recommendations. Embracing a customer-centric approach is the only way of dealing with the customers to gain a positive selling experience before and after the sale to drive repeat business, customer loyalty and profits.

To ponder a customer-centric approach, you need to strengthen its foundry pillars which are:

Experience- A rich experience to the new and existing clients

Loyalty – Set a goal to attain customer loyalty as a goal and measure business decisions against it.

Communication – Communication is all about personalization. It’s is to ensure personal bonding with an individual customer.

Product And Service Assortment- Considering the needs and feedbacks of the customer’s in mind while designing new services and products.

Promotions- Maintain relations with the existing customers offering new sale promotions.

Pricing- Develop a strategy for developing quality products. The high price will automatically follow the product.

Feedback- Customer-centric businesses always seek feedback, regardless of a positive or negative response.

The company like Amazon who has followed a customer-centric approach can gain remarkable profit. So, instead of the business owners and marketing experts, it is your customers who are the supreme entities of a business model and responsible for running the entire show to make or spoil a brand.

In a customer-centric approach, an employee is directly taking the instructions from the customers and producing customized products. To harvest the benefits of customer-centric culture in your organization, you can bring the following changes:

Develop a Strategy to Attain Customer Satisfaction

The interaction with the customer starts from the initial thoughts itself and continues until the final product delivery to the customer. At the core of your process, you need to change the development process which is difficult to acquire at the production level.

Many Customer relationship management (CRM) software are available which act as an interface between the companies and customers. A 360-degree view of the customer’s choice will change your development process. This change will enhance the quality of the product.

For example:

Try to understand buying behavior, interests, and engagement of the customers from the data provided. You are required to create a new shopping experience for the existing customers. You can use customer lifetime value to segment customers based on top spending customers

Not only does focusing on the customer make sound business sense, but it is a fact that customer-centric companies earned 60% more profit which had target customers.

Awareness of Changing Trends in Organization

The power shift between brand and customer happened during the economic downturn. The customers became selective of the brand, and with the rapid adoption of eCommerce practices, global brands were available at the same price in online shopping having the same amount as the local brands. The winning brands treated their customers with utmost respect, providing personalized service, and built an everlasting relationship with them.

Altogether, the customer-centric approach is a trendsetter or a business attitude which changed the way we market our products. The fundamental changes brought tangible changes such as customer maintainenace. The existing customer’s probability of buying a product is 50-60% more than finding a new customer.

Here, the most critical factor is to believe in this concept that the customer’s choice can bring a game-changing shift in business growth. Right from the development until the final stage, when employees start believing in it, it starts showing profitable results.

The social practices such as email marketing, social media sharing helps in keeping you updated with changing trends.

Customer Satisfaction is the Top Priority

As you keep the customer’s choice on top priority, it becomes challenging to control the production process. The cost of bulk production is less as compared to small production. Moreover, the customer’s choice keeps on changing, and it is difficult to keep track of it. The entire system has to double –triple the speed from the order receiving till delivery of product to provide a high rate of customer satisfaction. It requires automation at a large scale in our backend processes.

Another factor in obtaining customer satisfaction requires satisfaction of employees to serve customers with their requirements. As an employer, you should ensure the perks and benefits of employees by giving them regular hikes to make them stay for a more extended period with you. It will help you maintain your existing customers and to channelize in building new customers.

Also, the second aspect is to adopt the upcoming technologies such as email marketing to address your customers so that he remembers your brand. Chat bots, voice search and use of virtual reality-based applications are implemented on online stores to note down the behavior of the customers and to build a relationship with them.

Pat your Back at Every Achievement

We have witnessed that with online shopping, the life cycle of products is decreasing with the changing trends. Instead of the seasonal products, we have started focusing on the event-based products which have a shorter duration for sales. For example, the customized products for Christmas will be only for 2-3 months whereas the winter season products will be for at least six months. But if you compare the sales, the Christmas discount offer might give you the sales equal to the entire winter season.

So, mainly the marketing campaign is designed to target an event or a festival where the employees have to put their extra efforts in creating the campaigns, customizing the products, inventing new and creative ideas and so on. Therefore, every employee’s efforts must be appreciated, and profit must be on a sharable basis with the employees.

Employee retention is the backbone of customer-centric culture. Over some time, their employees start recognizing the behavior of the customers which play a vital role in boosting the sales and maintaining a brand.

At the same time, old employees are the asset to them, and their input is essential to communicate with the target audiences.

Get Involved to Enhance Productivity

Bringing employees onboard in decisions making for the betterment of the organization help in building a strong relationship with employees. You’ll sense a self-generated enthusiasm in your workforce when you let your employees voice their opinions. This way, you can build a customer-centric approach because the policymakers don’t have to interact with their customers directly. It is a must to understand your customer’s mind by listening to your employees. They are playing the role of the middlemen while directly approaching customers. Some of the benefits of sharing your thoughts with the employees and making them involved in making company policies are:

The employees become sincere as they start feeling that they are the part of the core process and they are working for their profit.

-The day- to- day queries and issues can be instantly resolved.

-A stronger between management and employees results in a smooth customer service.

-Morale and motivation is higher in employees.

-The managers can focus on quality if the front desk employees can handle customer’s queries.

-When the employees see their bosses taking an interest in listening to their customer ’s, and they are concerned, the sincerity level automatically increases.

Reorganize your Organization by Allocating the Right Jobs

You employee hierarchy must be perfect. They must be having the right skills and attitude to listen to the customers.  But more is expected.  You need employees who have the personality that is in sync with the culture.  That’s different than attitude.  Don’t confuse the two of them.

You need to organize your resources. When you make the changes at the organization level to build a customer-centric culture, you need to provide skill training to your existing employees who have the right attitude to develop their skills to deal with the customers. Detailed knowledge of the products and services which you are providing is must, and at the same time, they must know about competitor’s products and services. The employees must have practical skills to deal with customers who are tech-savvy and active on social media.

You must be having great employees working with you, but regardless of their amazing backgrounds, if you don’t train them to adopt the customer-centric culture, you can’t expect that they will be great for your company.  Start preparing right away, focusing on employees soft skills; your customer service expectations and emphasize on delivering service matching with the company’s core values.

Celebrate Success

In a customer-centric culture, customers and employees are the integral entities. They need to go hand in hand. When everything starts working fine, let your people get their benefits.

Employees expect appreciation and respect from the higher management. Celebrate with them when they are doing a great job.  That doesn’t mean a party every week. You can recognize at a weekly meeting or mention their achievement in the company’s newsletter.  Or, maybe it is something big, like an annual appraisal or an extra incentive.

At the same time, when customers start responding to you by making repeated purchases and sharing genuine feedback and start showing customer loyalty, figure out those customers. It is the right time when you should reward them. You can pay your valuable customer by offering special discounts, a discount on their next purchase, and gift items on special occasions and so on.

Wrapping Up

The customer-centric approach is not limited to adopting the plan as a policy of an organization, but it’s an ongoing experience which will eventually start giving you profit. It will undoubtedly have long-term monetary and branding benefits.

So, to adopt this approach, you need to get used to an environment in which the employee must ensure customer satisfaction. They must be self-reliant on taking decisions to retain customers. By making this, a core system of working and taking care of employees including lower to high management will set a platform where you’ll be on your way to creating a truly customer-centric organization.

A Comprehensive Guide to Instagram Influencer Marketing

Posted on by deftsoft

From expanding advertising opportunities to shippable brands, Instagram offers many opportunities to spur business growth. It is one of the most popular social media platforms where you can share your pictures with an audience of nearly 850 million users worldwide and leverage its reach to market your brand.  This blog here is a Comprehensive Guide to Instagram Influencer Marketing.

Ever since Instagram’s evolution, it has come a long way beyond sharing photographs. In today’s world, just displaying ima this blog is a gesture and collecting likes is not sufficient to divert customers to your business.

The internet-savvy social media users opt for blocking traditional ads, so content creation in advertising is going to come up in a big way. Marketers collaborate with opinion leaders to endorse new products on social media without participating in promotional campaigns. The influencers add a new twist to product promotion. Let’s take a look at the latest statistics:

•  88% of people – trust online reviews and personal recommendations
•  74% of people-  Influenced by social media views
•  60% of people – Take an opinion from social media and consider their own choice

But the inclination towards the Instagram influencers is noticed which will help in boosting conversion rates, and therefore increase direct sales. While doing so, they will also help you in increasing web traffic on your website. To begin with, Instagram influencers apply the four basic techniques to insert website links by diverting web traffic:

•    Bio section
•    Ad campaigns
•    Shoppable tags
•    Clickable stories links

Increasing followers will increase web traffic—very convincing, right? However, building a massive following on Instagram is not the final decision for any business. It is wiser to get added through an established community to reach potential buyers than to find a new Instagram influencer.

These influencers can encourage visitors to visit your website. But still, to influence the real buyers, you need to generate engaging content. It is the only trick that is going to work in the long run.

https://www.convinceandconvert.com/wp-content/uploads/2018/01/Influencers-loves-Instagram.png

Tips to Collaborate with Influencers

Business Objective is Must

An Instagram influencer can help you in boosting your business, but the objective of running the marketing campaigns; the number of followers, engagement rate must be precise in your mind. The collaboration is beneficial only when your website or business is ready to handle the heavy traffic.
The primary objective is not to create Instagram followers but to generate direct sales lead. So, the influencer will need to create the competition and quizzes for your brand and also he must participate himself to encourage more followers.

The influence of marketing is not enough to generate a brand. You need to take help of other types of marketing channels. Affiliate marketing is another way required to maintain a constant increase in the lead generation and to do great online business by influencing target audiences. Therefore to choose an influencer, you must see:

•    An influencer having a high fan following
•    Should be able to do live-stream collaboration
•    An influencer must have a Call to action approach
•    Ability to add more promo codes
•    Must fit your brand personality

Collaborate with Smart Engagement Campaigns

Instagram influencer marketing is all about engagement. The objective of participation is to lead to conversions. Sometimes, with the increasing number of followers, the buying capacity does not increase. It can mislead the situation as you think that every engagement has a lead generation capacity. To figure out the real commitments, note the following three things on Instagram:

•    Followers
•    Likes
•    Comments

Leverage Hash Tags Related to Your Brand

The power of hashtags on Instagram is immensely significant. More importantly, relevant hashtags help you grow and reach the right audiences. Typically, you want your hashtags to be pertinent to your brand, your products, your post, and the message you’re trying to convey.
To find the appropriate hashtags, you need to research your competitors and motivate your influencer to find out:

•    The real business aspects
•    Ask him to promote your online accounts
•    Nurture reliable relationships with clients
•    Build long-term connections to gain influencers’ trust.

But the influencer can’t judge the authenticity from the likes alone. Likes and comments can help your business grow, but you have to work along with the influencers to figure out the real parameters for a profitable business. The use of hash tags can add more value to it. Let’s explore the real value of hash tags.

Let’s say you’re a brand that wants to promote a new line of ingredients. In this case, you’d ideally be working with foodie influencers who can also cook and implement your ingredients into their recipes. Let’s try searching for the hashtag #homechef and analyze the results.

The screenshot below shows content created by @claudialiciouslondon, which shows up in the search results for #homechef. Next, check out the user’s profile and see if they would be relevant to your campaign.

https://www.convinceandconvert.com/wp-content/uploads/2018/01/Instagram-relevant-hashtag.png

Avoid High-Density Hashtags

Hashtags act as keywords for SEO. You will come across several high-density keywords. Instagram makes use of these keywords to find new products. In a way, the appropriate keywords will narrow your search. When you start a generic search, you will see many search results, and it is impossible to go through them. Therefore, high-density hash tags are not preferred.

Make Use of Most Suitable Keywords for Brand Description

The search with the keywords defining your brand or target audiences will be more useful therefore focus on the tags with a substantial number of posts to find influencers. Find the relevant keywords which are most trending at Instagram. You can describe a specific niche to get closer to an influencer. For example, if you are looking for T-shirts then the keywords such as # T-shirt men, # Tees women, # Kids T-Shirts would be appropriate keywords at Instagram.

Depict the Hashtags #sponsored or #ad

To segregate the promotional and generic content, Instagram should know the difference between influencers to use #sponsored or #ad hash tags. You can follow these hash tags to find out the potential influencers. You can mine followers or competitor’s followers to see who is using #sponsored or #ad hash tags. If followers are using it, they are familiar with influencer marketing. They can promote your brand well.

Tread Carefully Around Influencers

The reason for relying on Instagram influence marketing campaigns is their instant results which can help in making your promotional strategy a great success. To find a suitable influencer, you need to check his profile, fan following and most importantly, the work experience and personal profile suiting to your business.

Some of the favorite Instagram influencers are HYPR, Tap Influence, Upfluence, Fame bit, NeoReach, Revfluence, and many others. You can contact them as per your business needs.

Get Your Brand Introduced to the Right Influencers

By taking note of and understanding the behaviour of followers —such as who they are and what types of followers you have— you can select influencers to promote your brand.

Inclusive Campaign Execution

To execute a successful influencer marketing campaign, choose various platforms. You can manage and control the campaign features like advertisement details, giveaway details, payments of influencers, and the complete time track of the campaign on a single platform.

Trail Online Analytics

When you start running a campaign, maintaining campaign metrics, including views, reach, engagements, ROI calculations, and URL tracking, becomes mandatory. The report generation is a must do activity. which you can share with your marketing team. But to do so, you have to keep a fixed budget.

While choosing a platform, consider the following:

  • Choose a platform with a considerable number of influencers from your domain. But select high-quality influencers.
  • Keep track of content creation, distribution, and tracking tools available on the market. It is a must to have complete control of the campaign.
  • A online analytics and reporting tools must be tracked from time to time.
  • Online, built-in payment facilities for transactions with influencers.
  • User reviews should be read along with how long the platform has been around before registering.

Some influencer marketing platforms to get you started are:

TapInfluence: A cloud-based influencer marketing platform, which can result in increasing ROI of your influencer marketing campaigns. An ROI calculator is attached to it so that you can measure the sales goals and find out the worth of investment done in a marketing campaign.

Game bit: It was developed to focus on YouTubers, but now Fame Bit is a social networking website. The social media influencers starting with a small number of followers, are available online.

HYPR: It is a trusted network for influencers. This platform has several tools based on smart algorithms to help analyze the registered influencers.

In a Nutshell:

The secret to marketing success on Instagram promises business benefits by engaging more people using influence marketing tactics. Instagram is launching more strategies to build brand awareness and establish communication with your clients, introducing you to real analytics of your business or products.
If you haven’t tried influencer marketing, it’s time to jump on the bandwagon and get better traffic with Instagram influencers.

Embrace 10 New Digital Marketing Trends for Better Results in 2019

Posted on by deftsoft

Every year with the advancement of technology, digital marketing trends change. The new marketing campaigns are as per according to the changes in technologies. Here’s how digital marketing is changing in 2019 and what you need to do is to thrive and succeed:

Extensive Use of Artificial Intelligence

As we are already familiar, the power of Artificial Intelligence is touching all dimensions. This year, AI power will influence customer segmentation, retargeting, push notifications, and click tracking in new ways. AI technologies are now affecting search results by leveraging data from social media platforms and blog posts. It will elaborate a business perspective to find targeted customers and required products and services.

In the year 2019, more than 42% of marketers are going to use AI for business recommendations, and nearly 50% of internet marketing campaigns are going to utilize AI. Another use is customer service, by monitoring their interest. More than 41% of businesses are going to use AI in their core marketing processes. Real-time personalised advertising insertions and optimisation of message targeting are going to be the new additions in the digital marketing field.

The future AI-powered image search shopping displaying high-quality, dynamic display of product images will make use of online robots and machine learning techniques. Looking at the current scenario, we can say that the businesses adopting AI technologies in 2019 will accelerate their growth. They will be getting an edge over their competitors.

Get Smarter Chatbots:

Connecting to your customers using social media practices is not the only technique. Some of the customers don’t like to give the actual response. In this case, social media campaigns face challenges by not getting the expected results.

Chatbots are robots that use AI techniques to communicate with customers based on their needs. Many websites, such as Amazon and Flipkart, that deal with many customers have already implemented Chatbots. In the year 2019, the Chatbots will be on the frontline and directly affect digital marketing results.

A Chatbot can provide more useful results which a customer care executive can never achieve. In digital marketing, Chatbots are used to keep track of the customer’s choice and to deliver organized personal services.

If you are planning to incorporate Chatbots in your business in 2019, either for sales or for customers’ help, you need to be aware that Chatbots are not meant to replace multiple human conversations. They can help, but they are still evolving and improving, and it will take some more time.

 Leverage Voice Search

By the end of 2020, most Google searches will be voice searches. The adults are using voice search more than the kids and youngsters. If you are targeting to implement voice search on your website in 2019, then ensure the site is SEO friendly, and its rating is high in Google ranking.

To implement voice search connectivity, it is compulsory that your website should load first before any competitors website opens. Make sure that your site is using HTTPS.

Another vital precaution in using voice search is to use precise answers to the customer’s queries. The use of voice should be done in perfect accord to keep the customer’s behavior in mind. Whether he is looking for an elaborated answer to his question or wants one sentence answer? The final purchase depends on your response. In a way, by applying the voice search module, you have to face the customer directly, you can wait and find answers in a manipulated way. It demands the entire business process to be transparent.

The initial benefits which attracted people to perform voice search are the fast response, easy access, more beneficial for mobile uses and so on. The evolution of high-quality speakers has made it even easier. This trend is going to stay in the coming year.

In digital marketing, voice search will optimize your website for local SEO rankings for which you must do the following:

-Optimization of content for long-tail keywords as the voice search is comparatively long.

-The site must be made content conventional as most of the searches are based on unknown customers. Neither parties know the other.

-The voice search depends on the clarity of sentences; hence, for excellent responses, the convictions should be clear and specific to the search. Factors like loading time and site organization are also becoming more critical in an age of quick, on-the-go mobile and voice search.

-Voice search will likely increase the sensitivity of search engines. It is mandatory that every image, video, and piece of content be tagged with meta descriptions and alt text. Search engines use these bits of information to categories and serve up your content to users promptly. Without them, you can’t perform an active voice search.

Open Doors Through Conversion Optimization

The cost of online advertising is touching the sky high limit, and the trend will continue in 2019. Conversion optimization is going to be the only way to increase direct sales. The more you optimize your landing page for conversions the favorable will result. Make sure you’re using advanced tools to do A/B testing so that you can squeeze more conversions from the traffic you’re getting.

Another way is to merge email conversions to add in sales. It will help in increasing the ROI by increasing site traffic. IT is going to be a priority in 2019 to compete with business competitors. The main focus to drive more business should be on conversion in 2019.

Activate a Podcast based Application

The people using the podcasts are going to be better buyers as their average income is quite high. To have a big business in 2019 or to expand your dimensions, you need to create a podcast this year.

Podcasts help to deliver the content with a loud message when the person is on the go. In the busy and hectic schedules, the use of podcasts is likely to increase in 2019. When people are active in doing some other task, you voice over the podcasts can help you advertise your business.

Local Influencer Marketing

The latest digital marketing trends have more focus on local influencing marketing in 2019. The Life span of an influencing product in the global market is for a short duration. So, it is better to tie up with a local influencer to plan together long time campaigns and online promotions.

Make use of social media platforms. Follow your competitors and learn about them. Try to establish a communication link with the help of social media. This influencing marketing might lead to a joint venture which can be profitable with your business.

Get Live with Video

The video is still a fascination among internet users and the top channels. The trend of live videos is, however, capturing the attention of website owners and customers. The pattern is going to stay for a long.

To create customer’s choice videos, get into the shoe of the ordinary user and think of what kind of information they will be expecting in a video. Release product demos, Live Q/As and another promotional video for receiving instant responses from customers.

To make a compelling video, first, create a strong content strategy by scratching your brains to put relevant content. Keep in mind, that video is a starting point for marketing and promotion of your product. Step two is to pick the platform which can be useful for your product. Right now, most of the businesses are focusing on YouTube Live and Instagram as space is less crowded. Ensure that the videos contain fun, engaging and great experiences for the audiences.

Video content is the future of digital marketing. The enthusiasm to watch a live video is always more than merely reading the test or a still visual. So, to stay in your business, you need to create leveraging videos. The time has gone where anything would have worked.

 Accelerated Mobile Pages (AMP) and PWA

The mobile devices are driving a great business. The mobile wave has captured more than 60% sales which we can’t ignore.  The second selling channel is Google. In 2019, the priority is to increase Google ranking by reducing the load time of the website. The required speed is initiated by using AMP pages which load in less than0.5 seconds creating a good experience in comparison to mobile pages.

Progressive Web Apps (PWA) exists as a middle ground between your official responsive website and a native app. PWA is an excellent technique to bridge the gap between the mobile app and website pages. The use will continue to grow in 2019 balancing the mobile and web applications.

Some advantages of PWA to your website are:

-Faster loading time
-Better website experience
-Eliminates app development costs

AMP allows your site to render fast to improve website ranking on Google searches while PWA eliminates the high cost of building a mobile app and provides the same great experience to visitors on your mobile site.

Explore New Heights with Native Technologies

The users view ads on the website ever since the evolution of the internet. The website visitors get pop up ads that interfere with their user experience. For a long time, the increasing number of ads has started bothering users. The number of users blocking the ads has increased. The alternative to online ads is native advertising. The look of a native ad is like a web page, and they are not like usual advertisements. Social media and Amazon are promoting native apps. The amount spent on making the name Users can create a shortcut on the apps is going to get doubled this year. They will further expand as the use of social media will become more prevalent.

User-Generated Original Content

There is nothing more attractive than using the practical experience of a user consuming your product. Majorly, there are two advantages of using user-generated content over various marketing channels available to business:

i). Convincing Power: With user-generated content, your current customers are marketing your products for you. It’s like a word-of-mouth campaign. Your customers start feeling attached to your brand, and they connect to you in a better way.

ii). Freeware is the first choice: You don’t have to spend on this type of marketing. It has more power than your other marketing channels. People love to enjoy free things.

The whole idea is to make the customers aware of using the products. Once he is convinced, your work is done. After this, direct advertising has a little effect on online business. All of us must have felt this power which is influencing the digital market. In 2019, the focus will be on producing actual based original content.

Final Trends:

The year 2019 will be about better customer interactions with personalization, automation and AI-powered technology. To stay ahead in the digital marketing curve is to increase conversions in 2019. The focus will be on attracting more customers by using conversational content (Audio and Video) and to built applications for the targeted audience. Let’s gear up ourselves to have an exotic digital marketing boost in 2019!

2019 Lohri Celebration at Deftsoft Informatics

Posted on by deftsoft

It’s the beginning of a new harvest season. At Deftsoft Informatics, we celebrated Lohri festival with the great zeal and enthusiasm with a bonfire and a musical evening with DJ Dhol beat with chilled out vibes.

The Deftsoft family was reverberated with applause and joyous shout by welcoming the entire management along with the family members by gracing the occasion. The inspiring words of our Director, Mr. Amaninder Brar addressed the gathering in a warm embracing manner. His words filled all of us with high spirits and joy.

As our tradition, we start every occasion by evaluating our strengths to advance towards attaining our goals and to be known as leading IT solution providers in the region. The entire team was brimming with fresh determination as the star members were recognized for their tireless efforts. The trophies to the winners for their outstanding performance in their respective areas were awarded. The recognition for hard work filled us to set fresh goals to surpass our seniors.

For every member, this was a moment to feel pride and at the same time an inspiration to drive swiftly to achieve new targets. The appreciation from management and seniors for award winners were truly delightful. Their genuine engagement in conversation with winners and photographs filled the atmosphere with positive energies. The speeches from the respective departmental heads were like a preview to set our goals for next year.

Then came the time to enjoy the Lohri swag. Wait, before the much awaited moment to rock on the floor came, there were thrilling on the spot performances by our teammates. A melody of songs, a dance performance was the main attractions. On the spot, a few fun-filled games were played which were mesmerizing. A loud laughter in the air spread by watching our team members juggling to win in the games such as paper dancing. Oh! How the next generation of Deftsoft family be not part of the celebration? The tiny toddlers present gave a live performance. The joy and a feeling of togetherness filled our hearts with a sense of being a part of Deftsoft family.

The Lohri celebration with bonfire followed with the distribution of Rewari, Munghfali and Popcorn followed by tea and snacks.  We greeted each other and celebrated the festival with true essence with a twist of high spirits. In the end, all were on the dance floor enjoying and dancing on Punjabi beats.

Finally, the celebration came to its end by opening new doors of friendship and shared a commitment to take Deftsoft to its next level by exerting and indulging ourselves to excel in every area of our service!

7- UX Design Trends to Meet the Expectations of Emerging Technologies in 2019

Posted on by deftsoft

Every year, we look forward to embracing the new trends in the rapidly changing technology sector. Ever since the evolution of smartphones, the UX and UI designs have become more significant. It is vital for UX designers to adopt changing trends continuously. In 2019, the latest technologies like voice-based technology, virtual reality, and the internet of things (IoT) will continue to impact UX design strategies.

Some of the upcoming designing trends which are going to rule in 2019 are:

Adaptation of Voice-Command

Voice-command technology will modernize the way we live, and the industry is forecasted to cross the worth of $20million by 2020. From the rise of smart-home devices such as Google Home or Amazon’s Alexa to virtual assistants such as Apple’s Siri, playing music and keeping up-to-date with the news through the power of our voice has made an easy way to our homes.

When voice command searches started taking a boom in 2018, the intent was to achieve search engine optimization (SEO) hike by answering long voice-command queries rather than short keywords which are commonly used in text search.

The year 2019 has already adopted advanced customization and navigation by implementing voice-command technology empowered by short voice messages to meet digital marketing targets.  The big companies have already started these practices, but it is advisable to consider voice activation capabilities in designs. The UX and business strategies to approach customers and search engines are going to be modified.

Impact of Latest Technologies on Design

The entire IT infrastructure is emphasizing on the upcoming technologies like the internet of things (IoT), Discrete Interactions, and Gestural Designs which will significantly impact UX design strategies.

The new software to capture human trust and assurance is designed. The digital experiences will be growing to imbibe IoT in our daily lives. The human interaction with the marketing data is going to be limited. To develop UX Design in 2019, discrete communications and gestural design will take the lead as emerging techniques.

Device-Agnostic Design

Last year in 2018, the UX designers were struggling to develop a “Mobile First” approach, but in 2019, the expectation bar from designers has even gone up adapting device-agnostic designs that will take center stage.

The need to develop UX designs which can be used on a smartphone, smart devices, laptop, tablets, and other multi devices is the next challenge before UX Designers.

 To a typical user, a digital interaction merely is access to a system that is providing a service — for example, a buying experience on the internet.

But 2019, is talking about unified continuous interaction where the application crosses more than one platform but the user doesn’t feel any changes. Usually, we are combining two interfaces at present. An android or iOS application can be used using the voice command system and can return to previous access easily. But in the future, we will be designed in such a way to interact with many platforms.

Paradigm Shift from Flat to Material Design

Flat designs embrace 2D illustrations resulting in clean, open and crisp edges designs using bright colors or a combination of attractive colors.

On the other hand, the real designs use grid-based layouts, responsive animations, and transitions and padding. In 2019, we will see more of material designs as compared to flat designs. The significant difference to a UX designer will be as:

Flat Design uses 2D animations with a minimalistic feel while material design uses 3D animations, shading features, and light features

Flat design can be a simple layout, but a material design requires expertise in displaying UI along with advanced level user needs.

The introduction of textures and patterns to flat design add additional depth and bring products to life while a rise in the use of animations can be seen using material designs which will increase user interactivity and ‘liveliness’ of a product’s design.

Flat designs are unique designs for multi-device experiences to increase user connectivity and customization where the real plans are precious regarding providing user trust and security to the applications.

A Content-Based Approach

The UX designers are working toward achieving the ability to tell a compelling story around a digital experience because a need to move a step ahead of knowing the customer’s nature is felt. It will have no use of recognizing the demand of customers if we fail to deliver the required experience. The smart customers have become aware of most of the marketing strategies.

The latest way of marketing is storytelling. The process is based on empathy, human connection, and an understanding of the motivations and inspirations for a user. To do this, it’s essential for UX Designers to obtain data as per the customer requirements.  This is a necessity as the customers are responding to long calls only and in future, the direct marketing tactics will no more work.

For example, if you are trying to sell a T-shirt through an app, people would be least interested in browsing a simple ad, but if you are showing its making through a video or some graphics textures, the user will take an interest. They won’t even see the package deal. In 2019, storytelling will be a prominent designer trend which will change the practices of UX designers.

Live Video and Video Ads

Video leadership is likely to grow by 85% in the year 2019. Hence the screen optimization will be the next challenge before UX designers. The AR or VR techniques are going to be used to fit audio, video, and text in one file to keep the customers, well informed, engaged and entertained. The gesture preferences and use of AI in designing will play a vital role.

The expectations from the UX designers to implement technologies such as Augmented Reality (AR) or thought-activated design, will take the designing standards to go beyond screen-only interfaces to include physical interactions and micro movements. The work of UX Designers will not be limited to design solutions that will provide information to users in a systematic appealing way somewhat they will be extended to catch users next query movements or to catch the behavior by capturing page movements.

Last year, many companies tried to implement AR applications, mobile companies like Apple are taking the lead.

Augmented Personalization

The customers are expecting more from their brands. For example, they want the online shopping experience to be combining their likings on multiple social media and other websites connected with the customized order placed on different online stores, combined with delivery in 24 hours taking your personalization experience to the next level, Therefore a demand to create social proof to improve the overall branding is becoming the necessity.

The advanced technologies can bridge the gap between smart devices and the humans experience to buy digital products and services. In whichever way you are approaching the customers, a lot has to be changed when it comes to UX designs in 2019.

To sum up, we can say that delivering exceptional human experiences will not only increase the demand for UX Designers, but the need may be felt by psychologists, researchers, and other specialists to design a process which can bring all the above-discussed concepts into reality. Let’s begin making a difference in UX design from 2019 onwards!