Author: deftsoft

A Hassle-Free Guide to Integrate Magento 2 with AEM

Posted on by deftsoft

 Building an easy-to-use eCommerce platform is good, but offering a personalized experience is great! You’re missing out on the mightiest capabilities of Magento (now called Adobe Commerce) if you’ve not yet integrated with AEM. 

Magento has over 677,539 users for enhancing their e-commerce website experience. It was, however, in August 2018 when Magento was acquired by Adobe. Now, it is called Adobe eCommerce. While a large number of individuals harness Magento for a killer Search Engine Optimization (SEO) strategy, novel catalogue-management tools and managing content for their online store, AEM can significantly improve the efficiency of the tool.

This blog is a simple, easy-to-use guide for AEM and Magento integration. Firstly, you’ll learn what Magento and AEM are, the steps to AEM Magento integration and the benefits of the integration.

Let’s begin!

What is Meant by Magento?

Simply put, Magento is a popular e-commerce platform used by numerous professionals as a robust solution for their online B2B, B2C and D2C businesses. Businesses are flocking to this tool like a moth to a flame. After all, it offers tools to attract potential prospects, sell more products and make more money. Adobe Commerce users vouch for its feature-rich omnichannel experience!

Magento

Apart from this, it is a Content Management System (CMS) that offers editing, organizing, deleting, modifying, maintaining and publishing content directly from a central interface. Individuals can manage workflow in a collaborative environment through Magento (Adobe Commerce).

“Adobe Commerce is a modern, flexible platform that allows us to present our complex product offering to customers in a friendly, approachable, and easy-to-understand way. It’s aligned with our brand and what customers expect from a modern online shopping experience.”

– Steelcase, a B2B office furniture company

Magento is considered as one of the top 10 e-commerce platforms.

Magento-is-considered-as-one-of-the-top-10-e-commerce-platforms.-1024x536

There are over 5,000 downloads of Magento each day, thanks to its vivid features, which are as follows:

  • Open-source software (community edition)
  • Simple and flexible back-end
  • Easy media and content management
  • Completely headless (de-coupled architecture)
  • Product publishing and organizing categories
  • Search Engine-friendly structure
  • User Management System

What is Meant by Adobe Experience Manager (AEM)?

Adobe Experience Manager (AEM) is a content management system (CMS) and digital asset management (DAM) software that offers sophisticated capabilities. It is Adobe’s proprietary software for managing, publishing, delivering and optimizing digital assets. These digital assets include documents, forms, audio, videos, images, and website content. 

From social media to mobile apps, you can ensure efficient and uniform content delivery across various channels. AEM offers personalization and optimization of user experience across multiple channels and social media. This directly enhances prospect engagement and, ultimately, business revenue.

What Sets AEM Apart from Other CMSs?

AEM offers content personalization across varied channels.

The numbers speak for themselves. According to the latest 2023 Q3 report, “The Forrester Wave”, Adobe has been named a distinguished leader in content management.

What-sets-AEM-apart-from-other-CMSs_-1024x536

The highlighting features of AEM are as follows:

  • Manage and deliver content across various channels
  • Unified user experience across different devices (mobiles, web)
  • Solid Digital Asset Management (DAM) tool
  • Reliable data insights 
  • Customer journey mapping
  • Enhanced content personalization
  • Content optimization

Why Should You Integrate AEM with Magento 2?

The AEM Magento integration involves two perspectives: the development and the business.

  • The Development Outlook

A developer can efficiently develop and manage digital experiences through the unification of the two software. He can analyze both the e-commerce data and content on a single website to make informed decisions critically.

Additionally, the AEM Magento integration cuts down operational costs and streamlines operations, such as customer segmentation, order processing, real-time product updates, etc.

  • The Business Outlook

It is a daunting task for a business owner to move back and forth between AEM and Magento when keeping track of the shop and content personalization. You can dig deep into the customer journeys and, thus, enhance product sales. AEM and Magento integration helps businesses benefit from automated user analytics, personalized content, and marketing campaigns.

Overall, the objective of AEM Magento integration is to offer personalized shopping experiences.

How to Integrate Magento with AEM Seamlessly? 

It is time to address the elephant in the room: how to perform AEM and Magento integration. 
The answer is utilizing the Commerce Integration Framework (CIF). For an introduction, CIF is Adobe’s recommended pattern for integrating and extending e-commerce services from Magento and other third-party commerce solutions with the Adobe Experience Cloud. It offers a set of tools, code, documents, and components to speed up Magento and AEM integration.

How-to-Integrate-Magento-with-AEM-Seamlessly_-1024x536

The benefits of CIF are as follows:

  • It is an abstraction layer to standardize integrations with multiple systems.
  • CIF supports headless/omnichannel experiences:
    • Single and multi-page applications
    • GraphQL endpoints
  • It offers a serverless and business logic layer for customization and extension of commerce services.
  • It offers accelerated performance.
  • CIF provides integration solutions with various Adobe solutions, such as Magento, AEM, Campaign Standard, etc.

Follow along for the steps involved in AEM and Magento integration (now called Adobe Commerce):

1. Download and Install AEM and Adobe Commerce (Magento)

The first step is to download both AEM and Adobe Commerce. Make sure that you download the latest versions of the software.

a. Download AEM from here (AEM release notes).

b. Download Adobe Commerce from here.

2. Download and Configure the CIF Extension

You then need to install an extension on all AEM instances and Adobe Commerce that the CIF comes up with. This is how the integration takes place between the two.

3. Configure CIF Framework

Open AEM and configure CIF by setting up the required configurations, such as base URL, Adobe Commerce authentication credentials and cache settings. These configurations allow seamless configuration between AEM and Adobe Commerce (Magento).

4. Configure Sync Settings

You then need to configure the sync settings to synchronize the customer data and product catalogue between AEM and Magento. You can choose which data you wish to sync and the frequency of the data synchronization process.

5. Utilize the CIF Mapping Tool

After the successful data sync process, map the product and customer data fields inside AEM with the help of the CIF mapping tool. You can then bi-directionally send data between the two tools.

6. Test and Optimize the Integration

The final step is to thoroughly test the integration to guarantee data sync and foster tailored experiences for the users. Keep an eye on the integration to identify any performance problems or bottlenecks, and adjust the configuration as necessary.

What are The Benefits of Magento Integration with AEM?

Benefits of Magento Integration with AEM

AEM enhances the shopping capabilities for a user when integrated with Magento. The integration of the two yields the following benefits:

  • Personalized User Shopping Experience

The Magento (Adobe Commerce) integration with AEM allows business organizations to offer personalized shopping experiences to users based on their search history, demographics, interests, etc. This feature helps businesses boost their sales and increase return on investment (ROI). 

One can edit product pages in a few minutes to harness the power of personalized shopping. Catering personalized experiences for customers is a magic potion to attract product sales.

  • Built-In Analytics Tool

Adobe Experience Manager already comes with multiple built-in tool integrations, such as Adobe Analytics, Target, Adobe Audience Manager, etc. AEM and Magento integration takes the analytics tools to the next level.

Developers can import high volumes of real-time product data from Magento and feed it into AEM for sophisticated user data analysis. This product data includes product price, stock status, title, description, and much more. Therefore, developers can experience faster development and iteration on a website.

  • Enhanced Security

Adobe Commerce (Magento) is created to tackle certain complex e-commerce problems. One of them is security. Therefore, Magento focuses on the security part, and AEM merely acts as a ‘display layer’ for products.

  • Boost in the Front-End

The headless integration between Magento and AEM has reduced time-to-market as there is no more developer intervention required to perform content management activities. Adobe AEM can recommend product listings and descriptions. This increased front-end as well as back-end efficiencies.

  • Efficient Asset Management

When working at a large scale, especially in enterprises, AEM and Magento integration allows them to manage thousands of digital assets, ranging across a wide variety for an e-commerce store.

Marketing and other professionals can drag and drop, search, save and publish their assets and manage remote teams as well.

  • Easy-to-Launch Marketing Campaigns

With Magento and AEM integration, you can launch marketing campaigns without coding. Anyone can do this using the drag-and-drop functionality by fetching the product database from Magento and organizing the display via AEM.

You can create product teasers, carousels, and experience pages via AEM.

Concluding Thoughts

If you’re an enterprise or large-scale business organization, it completely makes sense to integrate AEM with Magento (Adobe Commerce). To integrate the two software, it is best to deploy the Commerce Integration Framework (CIF). 

Magento developers can take a sigh of relief, thanks to the AEM Magento integration. Follow along with our mentioned steps, and you can transform your e-commerce by catering a more personalized experience to your audience. This will gradually lead to increased revenue for your e-commerce store. 

In case you’re struggling to integrate the two for your e-commerce store, let our experts do it for you. Reach out for customized AEM and Magento services today!

FAQs:

How to integrate AEM with Magento 2?

Adobe Experience Manager (AEM) can be integrated easily with Magento 2 with the help of Commerce Integration Framework (CIF). Firstly, you need to install and configure both AEM and Adobe Commerce (Magento) > download and configure the CIF framework > configure sync settings > use the CIF mapping tool > create personalized experiences > test and optimize the integration.

Is AEM an e-commerce platform?

AEM is a digital asset and content management system that offers enhanced capabilities for creating personalized content. The content can be created for various channels and devices. Although AEM itself is not an e-commerce platform, it can be integrated with third-party e-commerce solutions.

Are Magento and Adobe Commerce different?

Magento is an open-source e-commerce platform. It was acquired by Adobe in August 2018, which is why it was renamed Adobe Commerce. You need to buy this software, yet you can still access the Magento community.

Can I launch a marketing campaign using Magento-integrated AEM?

Yes, you can easily launch personalized marketing campaigns by integrating AEM and Magento. It allows businesses to analyze users browsing history and interests, thus allowing organizations to target users better.

Can I integrate other third-party e-commerce apps with AEM?

Apart from Magento, you can also integrate other third-party e-commerce apps with AEM for better customer tracking, reduced operational costs, mapping customer journeys, etc.

How to Create Email Signature for Free?

Posted on by deftsoft

Are your emails missing a professional touch? You’re in need to add a signature section to your emails. Let me explain! For instance, you’re a business owner pitching your online services to a prospective client. This is a situation where you need to depict yourself as highly sophisticated and authoritative. 

You can add an email signature to the footer of your email to look legitimate and genuine to the email receivers. This guide is an exemplary resource to learn how to add an email signature to your Gmail for free in 2024. You will also learn what an email signature is and what its components are.

Without further ado, let’s get started.

What is an Email Signature?

An email signature refers to text, usually involving your contact information or favorite quote, automatically added to the footer of your emails. It must be an indispensable practice in 2024 to add email signatures to your emails.

An email signature looks something like the following:

Email Signature

The statistics speak for themselves:

  • 62% of individuals use email signatures for marketing. Out of these, 45% use them regularly, while 18% use them occasionally.
  • The rest, 37%, never use email signatures for marketing.
  • 81% of business users treat e-signatures as the most significant asset in the legal and security matters of their day-to-day operations.

Why Email Signature Matters in Email Marketing?

Adding an email signature to your email enhances the look, feel, and credibility of your email. One can enhance the trust factor in emails through an email signature and, therefore, increase the success rate of email marketing. Apart from seeming professional, there are ample reasons to use email signatures. Some of the significant ones are listed as follows:

IMPORTANCE-OF-EMAIL-SIGNATURE-IN-EMAIL-MARKETING-1024x536
  • Cold Emailing

You increase the chances of getting a reply when sending a cold email just by adding an email signature. This practice adds a tint of personality to your email, thus enhancing the credibility and authority of the email.

  • Branding

You can establish a strong business identity with the help of an email signature. It gives off an impactful impression on the viewers. Therefore, it plays a significant role in the branding of your business.

  • Trustworthiness

It is not easy to win the trust of clients of any professional industry, provided you’ve just entered the domain. This is the time when you need to win the trust of your client. Email signature in your emails significantly contributes to elevating the trust factor of clients.

  • Ensuring Compliance

An email signature is not only significant from the marketing point of view, but it also ensures legal compliance and reduces potential legal fraud. For instance, a lot of spam emails do not have an email signature or an individual persona.

  • Professionalism

If you want to send emails to high-level professionals such as the Sales Director or CEO of a company, it is crucial to add an email signature. This practice establishes authority and lays the foundation for successful collaboration with the email receiver.

  • Digital Business Card

Email signature acts as your digital business card. It is a perfect medium to connect to people across the world via emails and put forth a cordial hand for communication. It eliminates the need to capture potential clients offline.

  • Cost-effective

You can create an email signature for free, as there are no external resources required to create it. Therefore, businesses can save up their capital and put their best foot forward in front of their potential clients.

  • Personalization

Emails can be personalized by adding the email signature of an individual. For example, if you’re a social media manager, you can reach out to your prospective clients with a personalized email signature comprising your name and contact details.

What are the Components of an Email Signature?

An email signature consists of some significant components that contribute to the complete structure of an email signature. There are 6 main components of an email signature. These components are highlighted as follows:

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  1. Sender’s Name

It marks the topmost section of an email signature. It consists of the full name of the individual who is sending an email.

  1. Job Title

Following the sender’s name, it is essential to mention the designation or the job title of the sender. You must first mention the name of your job title, followed by your company name.

  1. Company Website

 You then need to add the website name with a hyperlink. This would help the receiver to know more about the place you’re reaching out from.

  1. Email Address

You must then add your email address so that the user can reach you. A pro tip is always to add your professional/workplace email address for credibility.

  1. Social Media Icons

Make sure that you add the icons and links to your various social media platforms. This helps the receiver in checking out your company’s profile and how it works. It adds a positive impact on the receiver.

  1. CTA or Product Info

It is one of the best practices to end the blog with a Call-to-Action (CTA) or product info. This will help you reach the key objective of your email.

How to Create Email Signature Using Gmail?

It is time to address the elephant in the room. You can follow the steps given below to create an email in Gmail.

A. Adding a New Email Signature:

  1. Go to Gmail.
  2. Click on “Settings” at the top-right corner and then go to “See All Settings“.
  3. Add your signature text in the box right in the “Signature” section. Make sure that you add all the important components to your email signature, such as name, website link, CTA, etc. 

You can also edit the format of the text or add an image to it. You must note that you can only add 10,000 characters to the Email signature, including the image.

  1. You can tap on the “Create New” to add more email signatures and save them. Make sure that you go to “Signature defaults” for more customizations to the signature.

Go to the button page and then hit the “Save Changes” button.

B. Adding Multiple Signatures:

You can also use different signatures for your email. For instance, you can permanently set a default email signature for your newly composed emails or the ones you reply to. You can customize the signatures for different emails as per your needs. 

As mentioned above, you can use the “Create New” to add more email signatures.

C. Editing Email Signatures:

To edit an existing email signature, you can follow the steps mentioned below:

  • Go to Gmail.
  • Click on “Settings” and then “See All Settings”.
  • Right under the “General” open, go to the “Signature” option and then click on the signature you wish to edit.
  • You can then make the desired changes by using the text box.
  • Click on “Edit” to change the signature name.

At last, click on the “Save Changes”. Voila, you have edited your email signature.

D. Removing Email Signatures:

If you wish to remove an email signature that you’ve previously created, you can do so by following the steps mentioned below:

  • Go to Gmail.
  • Click on Settings and then “See All Settings”.
  • Scroll down to “Signature” under the “General” option.
  • Click on the email signature that you wish to eliminate.

Click on Delete with a Trash icon and then choose the “Delete” option.

E. Adding an Email Signature if You’re Using the “Send mail as” Feature:

You can even send emails from different addresses. To do so, you need to use the “Send mail as” feature. This way, you can send emails from different addresses in your account.

Follow the steps mentioned below to enact this feature:

  • First of all, you need to select an address. Go to the “Settings” page and open the drop-down menu of the Signature text box. Select the address you wish to send an email from.
  • In case the drop-down menu is not visible, you can go to the Accounts and Import settings page.
  • Ensure that your addresses are mentioned in the “Send mail as” section.

Note: If you’re facing issues in setting up your email signature, you can reach out for help here.

Concluding Thoughts

Adding an email signature to your emails can bring significant professionalism to your emails. One must incorporate the practice of adding signatures to emails consistently. This would enhance the brand value, credibility, and trustworthiness of the website.

This guide is one of the best resources to add an email signature to your Gmail. It often gets confusing how to use these signatures and edit them using different paid tools. Get rid of the fuss and follow this simple and hassle-free method to get started.
If you’re a business owner who wants to hire top-notch digital and performance marketers to help you rev up your email marketing game, feel free to reach out to us.

FAQs:

What is an email signature?

An email signature is a text that contains all the important contents of an email sender. The text often includes contact details, company name, social media links, and a value-added Call-to-Action (CTA). An email sender can also add a quote instead of contact details based on the intent of the email. 

You can add up to 10,000 characters to an email signature. Gmail gives you an option to add as many email signatures as you want based on the email you’re sending.

Why is it important to use an email signature?

An email signature encompasses various roles that play a crucial role in catching the eye of the receiver. Firstly, it adds an element of professionalism to the email. Followed by it, if you’re a business owner, you can add credibility, trustworthiness, and brand value to the email. An email signature signifies the legitimacy and genuineness of the sender’s email. This practice automatically increases the chances of getting a reply by multifold.

What should you include in an email signature?

You can include various elements in your email signature. These elements include first and last name; your work designation/job title; company name; secondary contact information; booking links; social profile icons, and links such as Instagram, Twitter, Facebook, etc.; your photo or company’s logo; and a solid Call-to-Action (CTA).

How to create an email signature?

You can simply create an email signature by going to Gmail “> open Settings > scroll all the way down to email signature > enter the desired text in the text box > click on Save Changes.

Should you make an email signature if you’re a small business owner?

The email signature is a crucial factor that makes or breaks your impression of the receiver of the email. Of course, you must make an email signature if you’re a small business owner. Don’t forget to add your photo or the company’s logo to leave a tangible impact on the receiver.

Why Upgrade to Drupal 10.2.2? The Latest Version is Here

Posted on by deftsoft

Drupal is the first choice of Content Management System (CMS) for sophisticated developers. Released on 15th January 2001, Drupal is written in JavaScript and PHP. It is one of the leading platforms for web application development. No wonder the creators keep on evolving the technology for supercharged performance.

Drupal founders just released the latest version of Drupal, Drupal Core 10.2.2., which was released on January 17, 2024. It is by far the most potent version of the CMS. This blog is a comprehensive guide on the latest features of Drupal 10, the requirements to upgrade to Drupal’s latest version, and how to upgrade to it.

Let’s get started.

What is Drupal?

Drupal is a free and open-source content management system (CMS) written in PHP (Hypertext Preprocessor) and JavaScript. Based on the LAMP stack, it is a wonderful solution for developers to build high-quality web applications. The features can be added or eliminated with the help of modules, making it a flexible CMS. 

Although Drupal 10.0.0 was released back in 2022, right after the release of Drupal 9, the latest version of Drupal, i.e., 10.2.2, is something to talk about. Let’s talk about the highlighting features of the Drupal’s latest version.

What are the Key Features of Drupal 10.2.2?

Drupal 10 is a significantly elevated version of Drupal 9, eliminating the deprecated code, i.e., the dead code. Upgrading to Drupal 10 is not just for security concerns but for new media libraries and more user-friendly content options.

The main features of the latest version of Drupal (Drupal 10.2.2) are as follows:

Features of Drupal 10.2.2

1. Improved User Experience

Content management is more accessible in Drupal as it provides an enhanced user experience. It can manage different types of content:

  • Field types for new fields are now visually listed.
  • You can add a child item from dedicated options in the menu items. This means easier item placement.
  • Review and manage older media items through a user interface.
  • Configure CKEditor’s language selector to show only the supported languages.

2. Better Block Placement

You can now show or hide blocks based on HTTP response status, especially when the page is not found (404) or access is denied (403).

3. Novel PHP Attributes

A modern PHP language feature is added to the new version of Drupal. The Drupal core can now adopt PHP attributes, which offers an enhanced developer experience for plugin annotations. Block and Action plugins can be converted to the new API.

4. Improved Developer Experience

  • Automated Testing:

Use PerformanceTestBase to support automated testing of performance metrics. A developer can now send OpenTelemetry traces to an open telemetry endpoint. 

  • Drupal Extensions:

The DeprecationHelper::backwardsCompatibleCall() method helps developers write Drupal extensions that are compatible with multiple versions simultaneously.

  • Efficient Code Running:

Drupal can run different code while waiting for an asynchronous operation due to the addition of PHP Fibers to BigPie and Renderer.

  • Easier Implementation:

Strict testing is now supported for configuration validation and is easier to implement. 

  • Updated HTML Filter System:

The filter system and HTML utility classes are updated to produce HTML5 syntax (earlier, it was XHTML).

5. New File Name Options

Using the new built-in file name sanitization options, you can now replace whitespace in file names, transliterate text, and convert to lowercase.

Other Significant New Features of Drupal 10.2.2 Include the Following:

  • Permission management is now easier to perform with the filter option.
  • Improved performance with bug fixes for content rendering, HTTP responses, and enhanced caching APIs.
  • Drupal 10.2 is compatible with the latest version of PHP, which is PHP 8.3.
  • Announcements Feed module is more stable and is pre-downloaded by default.
  • The Help Topics module is now integrated into the core Help module.

Are there any Major Additional Updates in Drupal 10?

Apart from the key features of Drupal’s latest version, there are also some third-party and theme updates in the new version. These are as follows:

1. Third-Party Updates:

  • CKEditor 5

The editorial experience is now enhanced for content management in Drupal version 10, thanks to the CKEditor 5. It is a text data management entity. It has now been upgraded to align with the modern JavaScript application development.

CKEditor 5

CKEditor 5 is the default editor in Drupal 10. 

  • Symfony 6

Leveraging the power of Symfony 6 in the backend processing enhancements. You need to use a minimum of PHP 8.1. There are significant improvements in various areas like locales, services, routing, etc. 

Symfony 6

This tool sets the foundation for the Drupal 10 version and brings forth significant enhancements in the software.

  • Twig 3

The latest version of Twig is now upgraded with the Drupal 10 version. It offers secure, flexible, and quick PHP templates. It is one of the most valuable tools for designers and developers.

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2. Theme Updates:

  • Olivero

Drupal now comes with a new default theme, Olivero. Although it is present in Drupal 9, it has more enhanced capabilities in the latest version of Drupal. A developer can quickly launch a simple website by using the Olivero. He can also build a custom theme from scratch.

Olivero theme in Drupal
  • Claro

Claro is now the default admin theme for Drupal 10.2. It is a powerful, clean, and accessible admin theme that represents a modernization of JavaScript. It has a user-friendly design interface that helps content authors and site builders. It accepts all the tools, workflows, and practices that are in tune with the JavaScript developers.

Claro is now the default admin theme for Drupal 10.2

What are the Requirements to Upgrade to Drupal 10?

If you’re downloading Drupal for the first time, you don’t need to tangle yourself in fuss. You can download it from here.

However, if you’re an old Drupal user and wish to upgrade to a newer version of the software, you need to consider the following diagram first.

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Based on the current Drupal version you’re on, you can check the following requirements accordingly:

  • Drupal 7

You need a complete site migration to Drupal 10.2.2.

  • Drupal 8

You cannot directly upgrade to Drupal’s new version. You first need to upgrade to the Drupal 9 version and then gradually go for the latest version.

  • Drupal 9

The Drupal 9 version has already matured; therefore, you must upgrade to Drupal 10.2. The steps to upgrade to Drupal 10.2 from Drupal 9 are as follows:

  1. Install and enable the Upgrade Status Module. An environment readiness check notes down everything in the UI you need to upgrade to the latest software version. 
  2. Upgrade the modules as required. Drupal Rector is required to fix the incompatibilities for custom code.
  3. Finally, you can upgrade to Drupal 10.2.

Need Help with Drupal Upgrade? We’re Here

Deftsoft is a new-generation Drupal development agency. We have a team of experienced web developers who work to offer the best custom services. Our experts have covered everything from website creation to Drupal migration/upgrades.

Talk to our experts for the best website development services related to Drupal. 

FAQs:

Which is the latest Drupal version?

The Drupal 10.2.2 is the latest version of the Drupal. Drupal is a web development platform written in PHP and JavaScript. It can also be used by designers to design websites. The software competes with other website-building platforms, such as WordPress and Joomla. The latest version has significant updates with new UI themes, third-party app updates, and other performance features.

Is Drupal 9 open source?

Drupal 9 is the predecessor version of Drupal before its latest version, i.e., Drupal 10. It is a free and open-source web application development software. With enhanced performance capabilities, Drupal can be extended and used by anyone across the globe.

Is Drupal 10 faster than Drupal 9?

Since the ‘deprecated’ or ‘dead’ code is eliminated in the Drupal 10 version, it is also referred to as Drupal 9.5. This is why the latest version of Drupal is supposed to work faster than the older version. There are also a bunch of bug fixes that help speed up and optimize the performance of the Drupal 10 version.

Why Drupal 10 is better?

Drupal 10 is way better than the older version because of some notable reasons. Some of them include that it does not have the deprecated code, has improved performance, enhanced user experience, and uses the latest version of third-party entities such as SKEditor 5, Twig 3, and Symfony 6. It also has some significant theme updates, including Claro and Olivero, making the website development process seamless.

Is Drupal 10 headless?

Yes, Drupal 10 is headless as it is built on Drupal’s 8 API-first architecture. It is also one of the best-decoupled solutions in the CMS industry. Also, Drupal 10.2.2 is the best version of the software as it offers power-packed performance and no deprecated code, and developers/designers can play around with various themes and third-party entities.

PPC Guide: How to Optimize Google Ads

Posted on by deftsoft

Paid search marketing is one of the mightiest digital marketing tools that boost an organization’s revenue. Especially if you’re a new business organization wanting to build a brand in a competitive world, Google ad campaign is the golden ticket to enhanced success. 

80% of global businesses use Google ads for their PPC campaigns. Google Ads generated revenue of a whopping $172.647 billion in the first quarter of 2023. 
Now, you must be wondering why Google Ads is the major tool for Pay-Per-Click (PPC) marketing. This is because Google rules about 90% of the search engine market globally. To back this up, Google and Facebook search advertising generates the highest ROI of all paid channels.

  • 80% of global businesses use Google ads for their PPC campaigns. 
  • Google Ads generated revenue of a whopping $172.647 billion in the first quarter of 2023.
  • Google rules about 90% of the search engine market globally. 

Enough talking about the theoretical part; let’s begin with the applications. If you’re a business owner or a digital marketer looking to level up your Google Ad campaigns game in 2024, this blog is the perfect resource for you! 

Note: If you’re still not familiar with paid marketing and what it is, you can check out this blog right here.

Top Tips for Running a Successful Google Ad Campaign

When you instantly want to rank on top of a search engine page for certain queries, running paid Google ad campaigns is one of the best tools to do so. The work doesn’t end after running an ad on Google. In fact, it starts right from that moment. 

If your ongoing Google ad campaigns are not performing well, chances are that your campaigns need optimization. Follow along with our best-kept tips to run successful Google ad campaigns!

Tip 1: Know What You Want

Firstly, it is crucial to identify the goal of your PPC ad campaign. Is it to generate more leads, enhance conversions, or merely get more traffic on the website? Segregate your requirements based on your needs, and voila, you’ll see a significant shift in the performance of your ads.

Your PPC ad campaign end goal can vary and lie anywhere between increasing sales and capturing leads. Some of the most common objectives of your campaign can be the following:

identify the goal of your PPC campaign

Let me explain this to you with an example. For instance, if you own a clothing brand and wish to enhance the sales of your products, “Drive Conversions” is the most-suited type of Google ad campaign via a video format ad. 

Note: You can learn more about how to define your objectives in Google Ads here.

Tip 2: Choose the Right Campaign Type

It is crucial to choose the type of campaign you wish to run after figuring out the objective of your PPC campaign. The best criteria to choose the right PPC campaign type for you involves the following parameters:

You must be aware of the different types of Google ad campaigns available and what purpose they serve. The various types of ad campaigns are as follows:

1. Search Ad Campaign

Search ads refer to text ads that show up when a user searches for a product on Google search. 

Benefits:

  •  Increased sales and traffic on websites, therefore, more leads.
  • Helpful in collecting leads for products/services with a longer sales cycle.

2. Display Ad Campaign

Display ads are visually engaging ads that are displayed on various websites, apps, and other Google-owned platforms such as YouTube. 

Benefits:

  • Enhanced sales and leads with visually attractive CTAs (Call-toActions).
  • Increased brand awareness.

3. Video Ad Campaign

You can run video ads on YouTube and other websites with video ad campaigns.

Benefits:

  • Increased brand awareness as videos impact more users.
  • Target people beyond the Google search engine.
  • Leverage action-focused video ads by running ‘Drive Conversions’ ads.

Note: You need to upload the video on YouTube first to run video ad campaigns.

4. App Ad Campaign

This type of ad campaign helps in looking for new app users and increases sales. This type of ad is visible on YouTube, Google Play, AdMob, Discover, and mobile devices and there are 3 million apps and sites.

Benefits:

  • Enhanced signups for apps on mobile devices.
  • It covers all types of ads, such as Display, YouTube, Search, and Play, in a single campaign.

5. Smart Ad Campaign

As the name suggests, a smart ad campaign automatically sets up an ad campaign for you. All you need is to enter information about your business, and Google AI will find the best ad for targeting potential users.

Benefits:

  • Google optimizes the ads and targets a suitable audience on its own.
  • You do not need to fuss about choosing the best ad campaign.

Note: If you just made a Google Ads account, all your campaigns will be smart campaigns by default.

6. Performance Max Campaign

You can access all Google Ads inventory, such as the Search and Display network, from a single campaign. You can run text, image, video, multi-image carousel, and product listing ads with a performance max campaign.

Benefits:

  • Easiest to set up with Google AI optimization.
  • You can gain deeper insights into a campaign through the “Combinations” report under the “Insights” tab.

Note: You can run a Shopping ad campaign to promote your e-commerce business. However, you need a Google Merchant Center account for it.

Tip 3: Set Your Budget Right

Setting an optimized budget that does not burn a hole in your pocket is an indispensable practice. You need to set an average daily budget, i.e., the average amount you’re ready to pay every day. You must also set your daily spending limit (should be 2x your daily budget) and a monthly spending limit (ideally 30.4x your average daily budget).

Set Your Budget Right

You must note that the daily ad spend varies based on the search traffic influx. Some days, there is heavy traffic, and on other days, there can be quite minimal traffic. The above image is a perfect example of how a monthly budget spend can vary over the course of a month.

This is how you can set your daily ad budget:

You can use the following Google Ads tools to help you set an optimized budget:

  • You can optimize your budget across existing campaigns through the Performance Planner tool.
  • You can set the maximum amount that you’re willing to pay for a user clicking on your ad through Cost-per-Click (CPC).

 You can calculate your daily average budget using the following equation: 

Average daily budget = (Monthly budget / Average number of days per month)

Tip 4: Make Up a Bidding Strategy

It is one of the best practices to set up your bidding strategy manually. However, you can also use automated bidding strategy options, such as Target Cost Per Acquisition (CPA), Target Return on Ad Spend (ROAS), maximize conversions, target impression share, maximize clicks, etc.
One upside of using an automated bidding strategy is that you do not need to update bids for specific keywords manually. You can use smart bidding that utilizes the power of AI to allocate a target CPA according to the set cost-per-click smartly.

Tip 5: Choose the Right Targeting Options

It is crucial to opt for the best targeting options for location, age group, audience, and other demographics. It is always a better option to drill down on targeting options rather than targeting a broad spectrum of audiences. 

Some of the common forms of targeting are as follows:

  • Keywords targeting to specify phrases that people tend to search for.
  • Audiences targeting to target a specific audience.
  • Language targeting to target audiences from various regions.
  • Location targeting to target individuals from different locations comprising of potential customers.
  • Device targeting to target a spectrum of different device users, such as iPhone, Android, etc.
  • Remarketing leads with Google ads. You can do this by connecting Google ads with Google Analytics (GA4), which helps analyze the website visitors and then retarget them with the ads.

Tip 6: Add Assets to Ads

There is more to ads than just running a plain campaign. Adding assets to ads, such as directions, website links, or phone numbers to call, can positively impact the PPC ad campaign performance. Adding these assets enhances the clickthrough rate by many percentages.

Note: You can also add sitelinks and images to your search ads to make them more responsive.

You must also add catchy headlines and descriptions that must be unique and focus on user benefits. You can add up to 15 headlines and 4 descriptions for a responsive search ad.

Tip 7: Create Group Ads and Choose the Right Keywords

An ad group contains one or more ads that share similar targets. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.

You can create an ad group of ads that share similar interests. For example, if you’re running an ad campaign for trekking shoes, you can make a carousel group ad to do so.

Keyword targeting is yet another solid strategy to do so. Make sure that you prohibit the use of negative keywords to make a spectacular ad copy and keep it keyword-focused.
Note: You must try to incorporate long-tail keywords for a better-performing adcopy.

Tip 8: Solid Conversion Tracking

Although conversion tracking is not necessary for each type of PPC campaign, it works wonders for some. You can assess the effectiveness of your ads by setting up a conversion tracking system. This way, you can track the actions of the users on your website and understand how to optimize your Google ad campaigns.

Running ads is just not enough; it is crucial to track the actions of the users after they interact with your ad. This is exactly what the tool called Conversion Tracking does. It keeps track of the following conversions:

  • Whether a user signed up for a newsletter.
  • Whether he added a product to the cart.
  • Whether he purchased a product and much more.

Overwhelmed with Jargon? Let our Experts Handle the Technical Job

Deftsoft is the one-stop solution for running and optimizing successful Google ad campaigns for your business. We have an experienced team of PPC consultants that help you find the pain points in your ongoing ads or even better, manage Google ad campaigns for you. The search for one of the best PPC management companies ends here, as we have been an established digital marketing company for the last 18 years. 

Kickstart your journey to a vivid digital marketing experience with us.

FAQs:

What is a Google Ads campaign?

Google Ads campaign refers to online paid marketing campaigns that run on Google. Also known as PPC campaigns, these ads are based on the concept of bidding, where an advertiser bids for specific keywords that the potential users search on Google. 

What is Google’s optimization score?

The measure of how well your Google Ads account will work when running campaigns on Google is known as the Google optimization score. The score is depicted in percentages, with 100% being the highest and 0% being the lowest. Google offers recommendations on Account, Campaign and Manager Account levels to help you enhance your optimization score for better ad performance.

How many ads should be implemented per ad group?

You must use an optimized ad rotation with a minimum of 3 to 5 ads per group. It is because you never know which ad is going to resonate the most with the user.

How can google ads help you advance your business goals?

One of the best use cases of Google Ads is that you can target a specific audience to sell/create awareness about your product/service and enhance the visibility of your business. 

What is meant by quality score on Google?

Quality score refers to the comparison of your ad quality to other similar ads. You must have a high-quality score so that your ads can be visible to the users on SERP.

Move to AEM Cloud Service Like a Pro: Step-by-Step Guide

Posted on by deftsoft

Is there a world where a CMS does not need any maintenance? Yes, there is! The stakes went high in 2020 when Adobe Experience Manager introduced AEM as a cloud service in January. AEM has been a pioneer in migrating on-premise software to the cloud since the beginning. Having said that, AEM cloud service is no surprise.

This state-of-the-art content management system is AEM’s cloud-native solution. Enterprises and business organizations can bring their most ambitious customer experiences to life. It transcends the conventional content management and delivery standards and redefines digital content and campaign personalization. 
This blog is the exact beginner-friendly guide to migrating Adobe Experience Manager Sites, Assets, and Managed Services to the cloud. Before discussing, we will also navigate through what AEM as a cloud service is, what the benefits of the AEM cloud service are, and what’s new in AEM cloud service.

What’s AEM Cloud Service? How is It Different from the Traditional AEM?

AEM as a Cloud Service is one of the most revolutionary offerings by Adobe Experience Manager. It is specially formulated to build customized, personalized, optimized, and content-led experiences. With extraordinary power through its sophisticated scalability, Agile methodology, and flexibility, it has become the preferred choice of service for top-notch enterprises.

 Since everything is hosted on the cloud, enterprises can say goodbye to the massive number of software updates, downtime experienced due to scheduled maintenance cycles, and scalability issues.

FEATURES OF AEM CLOUD

To sum up, AEM as a cloud service renders the following dollar-worthy features that are worth your every penny:

  • Always-ON:

The AEM cloud service never faces downtime. Since all the maintenance tasks are handled in the backend by the AEM itself, enterprises can harness the mighty features of AEM as a cloud service.

  • Always Up-to-Date:

The AEM cloud service does not require manual refreshes or a human workforce to check software updates. It always stays updated to the latest versions.

  • Always at a Perfect Scale:

Since the AEM cloud offers auto-scalability features, enterprises can save capital and deploy their budget to create customer segmentation and content personalization. This cloud-native solution scales up and down when required without human intervention.

  • Performance Resiliency:

The AEM as a cloud service is unique since it focuses on curating a seamless, robust, and efficient digital and content solution for enterprises. It caters to users with resilient performance through its high speed.

  • Secure by Default:

The AEM cloud provides secure solutions proactively. It looks for vulnerabilities in the software and, thus, offers quick fixes for the identified set of errors, bugs, and weaknesses. This feature allows enterprises to invest in other significant resources.

  • Intelligent Microservices:

AEM cloud service also offers various intelligent microservices. For example, a highly performant asset ingestion service integrates Adobe Sensei with the latest research technologies like smart tagging, cropping, etc.

The above highlighting features make it different from the traditional Adobe Experience Manager services that do not offer such robust features.

How Do You Migrate to AEM as a Cloud Service?

The primary goal of AEM cloud service is to eliminate the load of planning for product updates and instead focus on innovating novel ideas for elevated enterprise success. After all, AEM as a cloud service is a secure, scalable, flexible, and extendible solution for digital marketers and IT professionals.

One can boost their website and digital asset performance efficiencies by moving to the AEM cloud services. The AEM cloud takes responsibility for automatically rolling out new product features by testing and optimizing the features on the backend. This phenomenon ensures that the enterprise teams get the best and state-of-the-art applications.

There are three main phases of moving to AEM cloud service. These are mentioned as follows:

  • Planning
  • Execution 
  • Post Go-live

These phases can be illustrated in a high-level form as the following:

phases of moving to AEM cloud service

1. Planning:

Before you plunge into the practice of migrating to AEM cloud service, you must check your readiness to assess these AEM cloud services. You can do so by running tests through the Best Practices Analyzer (BPA) on the source environment.

Best Practices Analyzer (BPA)

After running tests, it is a pivotal practice to establish project Key Performance Indicators (KPIs), define success criteria, and fix project timeframes.

2. Executing:

The next step is execution. It involves the process of deploying project code to an Experience Manager Cloud service instance. To implement this practically, one must thoroughly educate oneself about the AEM Cloud Manager.

With the help of Cloud Manager, enterprises can manage the AEM as a cloud service quickly and seamlessly. It has dedicated Continuous Integration and Continuous Delivery (CI/CD) frameworks. These frameworks speed up the process of customized deliveries and updates without degrading the performance.

The next steps involved in the execution stage are mentioned as follows:

A. Content Migration

In the execution process, the first step is to migrate all the content from the existing AEM instance to the AEM cloud service instance. It can be done using the following two tools:

  1. Content Transfer Tool:

This tool is used to transfer content from an on-premise or AMS Adobe Experience Manager instance to an AEM cloud service instance.

  1. Package Manager:

It is a zip file that is used to import and export mutable content of the repository.

B. Refactor/Optimize Existing Code

You must first compile your code using the SDK API Jar and review AEM Dev guidelines, such as log running jobs and background tasks, sling schedulers, input stream usage, etc.

The code restructuring process without changing the code’s external behavior entails the code refactoring process. Code refactoring aims to ensure that the existing code is compatible with AEM as a cloud service.

The code refactoring process includes the following:

  • Running Best Practices Analyzer (BPA) on the source environment.
  • Considering project structuring based on Cloud Archetype.
  • Separating the code from the content, i.e., mutable and immutable. For instance, /apps and /libs are considered immutable; however,/content, /conf, /var, /etc, /oak:index, /system, /tmp, etc. are mutable, which means that they can be changed anytime during the runtime.
  • Reviewing and executing the required changes in the code and deploying them on a local SDK.
  • Performing smoke testing with the help of AEM SDK.

The Repository Modernizer tool is one of the best tools to modify multiple AEM Maven projects to a compatible version for AEM as a cloud service. You can follow the below demonstrated Maven project structure to perform code refactoring:

Maven project structure

You can speed up the code refactoring process using tools such as Dispatcher Converter, Asset Workflow Migration, and the AEM Modernizer tool. You can review Dispatcher configurations for refactoring.

Unified Experience plugin

C. Deployment/Go Live:

Now that you’ve executed the code, it is time to deploy it. AEM provides its own single git repository, which uses Cloud Manager’s CI/CD pipelines to deploy the code. If you don’t want to use AEM’s repo, you can also use an on-premise or customer-managed git repo with AEM Cloud Manager.

You can then run the customer code through the Cloud Manager Quality pipeline.
It is important to test the code after deploying it. You can perform test cycles using various types of tests such as smoke testing, QA, and many more. After validating the test, your AEM instance is ready to go live on the AEM Cloud Service.

3. Post Go-Live:

After going live, cleaning up temporary files, managing logs, and ensuring you’re following the best industry practices are crucial. It is important to make sure that everything is working as expected after going live.

Developer Console

Do You Really Need to Ditch Your Current CMS for AEM Cloud Service?

AEM Cloud Service is indeed a hefty investment, especially if you’re an enterprise already deploying an efficient CMS. In such a case, do you really need to shift to AEM cloud service? 

You can either ask your CMS or cross-check yourself to find if your answers are positive for the following questions:

  •  Does your CMS scale up and down automatically in times of abrupt increase in traffic flow?
  • Is your CMS solution 99.99% available?
  • Does your CMS fix bugs and update software automatically at its backend?

If your answer is affirmative to the above questions, you don’t need to upgrade. However, if it was negative even for two pointers, it is time to switch to Adobe AEM as a cloud service.

It’s a Wrap!

That’s all for the guide for AEM as a cloud service local setup. The world is abruptly adopting the power of cloud computing, and the digital world is at the apex of the line. An enterprise can supercharge its productivity and efficiency by seamlessly following this migration guide to AEM cloud service.

If you’re looking for a detailed step-by-step guide to moving from AEM to AEM cloud service, this is the perfect guide for you. We mentioned the three most pivotal phases of the migration process, how to tackle emerging issues, and whatnot. 
Stay tuned for more AEM-related guides and updates with Deftsoft! 

FAQs:

What is meant by AEM cloud services?

AEM as a cloud service is a new-generation solution to working in scalable, highly available, and Agile environments. It is a cloud-native solution for all the AEM instances, such as Adobe Experience Manager Assets, Adobe Experience Manager Sites, AEM Managed Services, etc. It also offers new software updates and keeps the AEM instances up-to-date. Therefore, it reduces pressure on IT teams and marketers so that they can focus on other productive tasks.

What is required to access AEM as a cloud service?

 An enterprise user must be added to a group of the required Cloud Service Products. There are various AEM Administrators and AEM user profiles. You also need to make sure that your AEM instances are compatible with the recent releases of the latest version of the AEM cloud service.

What tools are used for migrating to AEM as a cloud service?

There are mainly two tools that are used for migrating to AEM as a cloud service. These are: 1. Content Transfer Tool, 2. Package Manager.

What is the key difference between Adobe Managed Service (AMS) and AEM as a cloud service (AEMasCS)?

Adobe Managed Service is a hosting offering by Adobe Experience Manager for the conventional AEM 6.5. On the other hand, AEM as a cloud service is a Software-as-a-Service (SaaS) offering by Adobe that provides scalability, high availability, elasticity, security, and agility for varied AEM instances. 

What is the difference between AEM 6.5 and AEM cloud service?

Since AEM as a cloud service is a Software-as-a-Service (SaaS), i.e., it is not hosted locally on a data center. Therefore, it is lighter than the traditional Adobe Experience Manager (AEM) 6.5. Also, AEM cloud service has a lower ownership cost than AEM.

How to Create Events in Google Analytics (GA4)?

Posted on by deftsoft

Quick Question: Have you ever wondered what happens when you click on any buttons on the website or submit a form on a website? What do those digital mix-ups turn to? Well, the answer is a little tool called Google Analytics.

Google Analytics, huh? What is that? 

It’s a secret detective for your website, helping you uncover the mysteries of your online visitors. 

Let us understand this way.

Imagine you have a friend who is a data wizard, always ready to explore how people interact with your website. You could ask this friend questions like ‘How many people have visited my site today?’ or What pages are they most interested in?’ – and voila, Google Analytics would be his answer.

Simply put,

Google Analytics enables users to track and analyze various aspects of website or app performance, including user engagement, traffic sources, conversion metrics, and more.

Now, let’s dive a little deeper. Have you ever wondered how you could track more than just page views? That’s where the main character of the story comes up Event in Google Analytics.

So, what exactly are these? Well, think of them as the breadcrumbs that your visitors leave behind as they navigate your website. Did someone click on a button? Bingo, that’s an event. Did someone download a file? Another event! 

Events are like the footprints of your users, which we are going to discuss in detail.

 So, hold on tight! We are going to visit our first stop: understand what these events are all about. Ready? Let’s roll!

What are Events in Google Analytics?

An “event” is a specific action that users perform on a website or app. It goes beyond traditional pageviews, offering a detailed glimpse into how visitors engage with your digital space. Clicks, downloads, video views, form submissions – each of these is an event, leaving proof that reveals user behavior and preferences.

Importance of Events in Analytics:

  • Granular Insights: Events provide granular insights beyond mere page visits, allowing you to understand exactly how users interact with your content.
  • User Engagement Metrics: They serve as vital metrics for gauging user engagement, showcasing what elements are resonating most with your audience.
  • Conversion Tracking: Events are instrumental in tracking conversions, helping you identify which actions contribute most to your business goals.
  • Refinement of User Experience: By analyzing events, you can refine and optimize the user experience, tailoring it to what your audience finds most valuable.

Different Types of Events:

Types of Events in GA4
  1. Automatically Collected Events: These events are automatically tracked by GA4 without requiring explicit configuration. Examples include page views, scroll events, and outbound clicks. They offer fundamental insights into user behavior.
  2. Enhanced Measurement Events: These events provide additional data automatically collected when enabled. They include interactions like file downloads, video engagement, and ad clicks. Enhanced Measurement enhances the default tracking capabilities for a more comprehensive analysis.
  3. Recommended Events: Google Analytics 4 offers pre-defined event suggestions based on common industry practices. While not automatically implemented, they can be easily activated to track essential actions like sign-ups or purchases, streamlining the setup process.
  4. Custom Events: Businesses can define custom events tailored to their specific goals. This allows tracking of unique interactions, such as button clicks, form submissions, or other user engagements, providing flexibility and granularity in analytics configuration.

How to Set Up Custom Event Tracking in Google Analytics (GA4)

Custom events in Google Analytics allow you to track specific user actions on your website. They provide a flexible way to gather data on unique activities relevant to your business goals, enhancing the depth of your analytics insights.

Steps to Create Custom Events:

Step 1: Navigate to GA4 Property: Select your GA4 property and then click on Admin

Navigate to GA4 Property

Step 2: Go to the “Events” Section. Under “Data Display,” click on “Events.”

Go to the "Events" Section

Step 3: Click “Create Event.” Create a new event and define parameters.

Click "Create Event

Step 4: Configure Event Details: Set Event Name, Category, Action, Label, and Value.

Configure Event Details

Step 5: Click on “Create and Save“

Click on "Create and Save"

Detailed Step-by-step guide Setting Up Event Tracking in Google Analytics

Event Tracking in Google Analytics is like giving Sherlock a magnifying glass to examine user interactions on your site closely! To set up event tracking in Google Analytics 4, you can use either the Google Analytics 4 tag or the Google Tag Manager.

1. Using the Google Analytics 4 Tag:

First things first: Visit https://analytics.google.com/ and log in with your Google account credentials.

Step 1: Go to your Google Analytics 4 property and click “Admin”

Go to your Google Analytics 4 property and click Admin

Step 2: Click “Events” under “Data Display”

Click Events under Data Display

Step 3: Click on “Create Event”

Click on Create event

Step 4: Enter a name for your event (e.g., “button click” or “video play”) and then apply the condition of conversion/ event that you are looking to track. (Optionally) add any parameters.

Configure Tag

Step 5: Click “Create”

Click Create

Note: Once the event is created, enable the “Mark as Conversion Buttons” of events that you want to track as conversions.

2. Using Google Tag Manager (GTM):

Go to your Google Tag Manager account: https://tagmanager.google.com/

Step 1: Create a tag in GTM

Click “Tags” and then click “New”

Create a tag in GTM

Give your tag a name and select Google Analytics: GA4 Event.

Give your tag a name
select Google Analytics
Click on GA4 Event

Enter your Google Analytics 4 measurement ID, event name, and Parameters.

Enter your GA 4 measurement ID, event name, and Parameters

Click Save.

Click Save

Step 2: Create a Trigger in GTM

Go to triggers and click on “New”

Go to triggers

Enter trigger name

Enter trigger name

Select the trigger type and add the condition you want to track.

Select the trigger type
add the condition you want to track

Click submit.

Click Submit

Step 3: Click on the tag that is created in Step 1

Step 4: Click on “Triggering”. Choose the Trigger that we have created.

Step 5: Click Save.

Step 6: Publish your changes to Google Tag Manager.

Once you have set up event tracking, you can start to see data in your Google Analytics 4 reports. To view your event data, go to your Google Analytics 4 property and click Reports. Then, click Events and select the event you want to view.

How to Create an Event for a Form Submission on Google Analytics?

create an event for a form submission

We Can Track the Form Submission with Two Methods:

Method 1: Thank you, Page Tracking,

Step1 – Click on create Trigger< Page View<Some Page View< Page URL<Contains<Thank You< Save

Step2: Click on Save Tag< Submit

 Method 2: “Submit Form” Button Tracking

Step1 – Click on create Trigger <All Elements<Some Clicks<Click Elements<Equals<Paste the CSS Selector of your Submit Form Button <Save

Step2: Click on Save Tag< Submit

How Do I Check Events in Google Analytics 4?

Step 1: Log in to your “Google Analytics” dashboard: 

Log in to your Google Analytics dashboard

Step 2: Click on “Reports“

Step 2: Click on Reports

Step 3: Click on “Engagement“

Check-events-in-GA4-3-1-1024x536

Step 4: Click on “Events“

Check-events-in-GA4-4-1-1024x536

After clicking, you’ll see a list of events that are created in that account.

Conclusion

Google Analytics 4 (GA4) acts as a detective for your website. It goes beyond page views, utilizing events to track specific actions like clicks, downloads, and form submissions, revealing invaluable insights. Events serve as breadcrumbs, detailing user footprints and preferences. With GA4, you can control automatically collected events, enhanced measurement events, recommended events, and custom events for a comprehensive analysis. Whether using GA4 tags or Google Tag Manager, event tracking allows you to refine user experiences, optimize conversions, and gain granular insights into user engagement.

Top Digital Marketing Trends to Keep an Eye on in 2025

Posted on by deftsoft

Today’s fast-paced world demands novel and evolving technologies. Everyone is looking for efficient ways to prosper in digital marketing. Be it the riveting rage of AI or the premier art of hyper-personalization, digital marketers aspire to robustly shape the world of marketing.

Top Digital Marketing Trends 2024

Since 2025 is approaching, it is crucial to adopt new ways of digital marketing. This blog is the perfect guide if you’re on the lookout for new-age digital marketing trends and technologies. You’ll learn about the digital marketing practices in focus, the major trends in digital marketing in 2025 and the best practices in digital marketing.

Without further ado, let’s begin!

What will Digital Marketers Focus on in 2025?

The digital marketing industry is ever-growing, with a magnified focus on retaining and grabbing more users. As you follow the latest digital marketing trends, it is imperative to focus on the following practices:

  • Reactivation and retention

A digital marketer’s primary focus should be re-engaging customers who have drifted away through personalized ads. Another priority should be on maintaining relationships with existing customers.

  • First-party data activation

With the increased privacy concerns amongst users, third-party cookies are declining. This is potentially giving rise to the use of first-party data platforms. The use of first-party data abides by the strict regulations of data privacy.

  • AI-powered marketing

Integrated Artificial Intelligence (AI) is another essential aspect of the latest digital marketing trends 2025. The use of AI is becoming prominent in carrying out real-time data analysis and predictive analysis, automating iterative and fundamental tasks, and enabling effective campaign management. Now, it’s time to address the hot topic: top digital marketing trends for 2025!

Top 6 Digital Marketing Trends 2025

Top 6 Digital Marketing Trends 2024

Stepping into 2025 marks the adoption of new-age technologies, platforms and techniques to foster business growth. Many emerging technologies are completely transforming the face of digital marketing. Every business has an online presence today, and it can only survive with the backbone of digital marketing.

Let’s delve into the novel trends of digital marketing for 2025 that will become massive this year.

1. The AI Effect on Marketing

“AI is a good tool to start creative work but not the best to finish it. It definitely needs a human involved”.

Jonathan Nelson, Digital Marketer at Growth American Marketing Association

Artificial Intelligence (AI) has evolved the way digital marketing works. AI intervention is transforming the way digital marketing works. AI-driven predictive analysis allows digital marketers to keep an eye on the marketing patterns and trends, which helps streamline the marketing funnel. It also helps in automating boring and iterative tasks. On top of that, analyze data in real-time. 

Another important application of AI in digital marketing is harnessing the utility of AI-powered chatbots. Chatbots are one of the fastest-growing brand communication channels. 65% of the Internet and software companies use chatbots, according to a recent report by Colorlib. One of the notable benefits of using chatbots is hyper-personalization and targeted marketing.

2. Customer-Targeted Personalization

Targeting users with personalized ads will be a prominent trend in the marketing industry. You can only target a few people with a single marketing campaign since everyone has their preferences, personality, and requirements. A customized approach can be used to target each customer personally. The personal preferences of the users keep on evolving with time.

Customer-Targeted Personalization

Gone are the days of sending personalized emails to users to lure them into buying your services or products. Personalized marketing is more than that. You need three things to tailor a personalization strategy:

  • Curating a Buyer Persona
  • Building a Content Strategy
  • Analyzing Historical Data of User Buying History

One of the most apt examples of customer-targeted personalization is Netflix recommending movies based on the previous genre of movies you’ve watched.

3. Shifts in Social Media

According to a recent statistic released by Forbes claims that 77% of businesses use social media to attract customers. Customers prefer social media over Google to look for the things they’re interested in. For instance, if someone wants to find out the best restaurants in New York, he’ll prefer short-form video content over TikTok to search on Google.

To back up this example, 67% of TikTok users use it to discover new brands. Therefore, opting for social media as a marketing tool is one of the most popular digital marketing trends in 2025.

You can follow the below-mentioned practices to establish a solid online presence for your brand:

  • Focus on creating short-form video content on Instagram reels and TikTok.
  • Post interactive polls and quizzes on your social media platforms for enhanced customer engagement.
  • Establish your brand’s identity by posting social media posts of the services/products you offer.

4. Privacy-Driven Marketing Strategies

It is one of the massive changes that all of us have been anticipating for quite some time now. 2025 looks like the year of significant strides since Google plans to deprecate the use of 3rd-party cookies for 1% of Chrome users in the first quarter of 2025! 

It will mark the beginning of a new era where digital marketers will have to opt for a more sophisticated and planned approach to track the activity of users. Conversely, the use of first-party cookies is going to become prominent. 

How can you formulate a strategy to use these cookies? You can track consumer behavior across various channels by using 1st-party data with other user data and make predictive assessments. On top of that, you can also include consented 3rd-party data. This practice will ensure effective targeting strategies to navigate through the post-cookie tracking era and will trickle down as one of the digital marketing trends in 2025.

5. Mobile-Focused Marketing

Another important aspect of the latest digital marketing trends in 2025 is the worldwide adoption of mobile-focused marketing. Mobile users account for over 55% of website traffic. Therefore, itis evident that most online users prefer surfing on a mobile phone to a desktop.

Being a digital marketer, you must acknowledge the need to optimize websites for mobile views. A user must have an incredible and seamless digital experience when surfing on the phone. So, consider crafting mobile-friendly email campaigns, Facebook ads, etc.

You can better engage with the target audience by investing in mobile-focused marketing campaigns since they align with the user’s needs.

6. Customer Segmentation

Customer segmentation divides customers into sub-groups based on their preferences, demographics, behavior, etc. The purpose is to reach out to these people with shared interests. One example of customer segmentation is targeting different groups of audiences with selected emails related to their area of interest.

What are the Best Practices in Digital Marketing in 2025?
What-are-the-Best-Practices-in-Digital-Marketing

Now that you’re well aware of the major trends in digital marketing for 2025, it is time to learn about the best practices in digital marketing that you must follow in 2025. These best practices are listed below:

  • Listen to the audience

Making rough speculations about what the users want is equivalent to throwing a shot in the dark and thus, missing the bull’s eye. This is the reason why it is vital to listen to what the audience wants, not what you want.

  • Use personalization and segmentation

 The next best practice in digital marketing is to curate relevant messages to the target audience and align the best with the customers’ interests. Practice customer segmentation for the profound effect of marketing strategies.

  • Don’t copy others

Do not get carried away with the digital marketing strategies that someone else follows. Think straight and do what works best for you.

  • Business-aligned strategies

Your marketing strategy must be relevant to your business goals, not the other way around. Persistent communication between the marketing and business teams is necessary for a result-oriented marketing strategy.

Wrapping Up

Keeping an eye on the latest digital marketing trends for 2025 can help you foster your brand exponentially. The digital market is quite volatile; therefore, you must wrap your head around the latest trends. This blog entails all the significant trends we can expect in 2025. Strategizing accordingly can be fruitful for your business.

Start working on your strategies now to stay ahead of the marketing curve!

FAQs

What are the latest trends in digital marketing?

The latest trends in digital marketing in 2025 include adopting social media marketing, mobile-first marketing, opting for 1st-party cookies, integration with Artificial Intelligence, hyper-personalization of content, and customer segmentation.

What is the digital strategy for 2025?

One of the best digital strategies for 2025 is opting for 1st-party cookies. This would enhance your customers’ trust and loyalty. Other strategies include AI-driven predictive analysis, and digital marketing on social channels such as TikTok, etc.

What is the future of digital marketing?

The future of digital marketing is using Artificial Intelligence and Machine learning to analyze user behavior. This would help in the hyper-personalization of services and products, thus leading to increased brand revenue.

What is the best practice in digital marketing?

Formulating a digital marketing strategy in alignment with the business goals is one of the best practices in digital marketing.

What is the most significant social media trend for 2025?

Incorporating Virtual Reality (VR) and Artificial Intelligence (AI) to capture a larger audience on social platforms is one of the biggest social media trends in 2025.

Why Should You Deploy AI in Software Development?

Posted on by deftsoft

Artificial Intelligence (AI) is considered a threat to tons of technical and creative jobs today. People are restraining themselves from technical roles, such as Software Developers, Engineers, etc., for fear of losing their careers in the near future. 

According to a Forbes Advisor survey, approximately 64% of business organizations believe that Artificial Intelligence (AI) will help boost their overall efficiency. This statistic is a massive indicator of innate confidence in AI’s ability to transform business operations and functionality. The global Artificial Intelligence Software market revenue will reach $126 billion by 2025!

global Artificial Intelligence Software market revenue

Thanks to the power of Artificial Intelligence (AI), it can rev up the process of performing tedious software development tasks by automating them, making software deployments more efficient, aids in consisting the code, and helps in migrating from one API or framework to another with ease. 

Since AI in software development plays a pivotal role in shaping the industry, discussing how AI helps in software development is non-negotiable. This blog is the perfect source of information for software developers and other technical individuals seeking to understand AI’s impact on the industry.

Let’s begin discussing how to apply AI in software development without further ado.

Real-Life Use Cases of Artificial Intelligence (AI) in Software Development

I’m jazzed, in particular, about the potential for AI to take away those more mundane activities and to make it so that we can all focus on the fun part of the job, which is asking questions, creating things, and then using code to solve problems.

Paige Bailey, Product Lead for Generative AI Models at Google

AI has taken the world by storm because of its unfathomable efficiencies and the ability to help tech people focus on the creative part of the job, thus positively contributing to the productivity cycle of the job. One can unlock the power of AI in performing a broad spectrum of technical tasks as a software developer. 

Some of the real-life use cases of Artificial Intelligence (AI) in software development are as follows:

  • Code snippet generation:

One of the most relevant and impeccable applications of AI in software development is harnessing the power of AI-backed tools for writing code snippets or even comprehending a snippet of code that is difficult to understand. One such AI-powered tool is Open AI’s Co-Pilot. It is a valuable tool for programmers and software developers as it helps generate code snippets and complete single-line and multi-line codes. 

Therefore, the process becomes much more efficient and productive when a software developer authorizes code.

  • Code review:

According to a recent study by McKinsey, software developers can complete coding tasks twice as fast with Generative AI.

study by McKinsey

As evident from the above image, there is a significant reduction in completing coding tasks by harnessing the power of AI.

The integration of machine learning models in the code review process has become quite significant. Imagine this: if some reviewer requests a change in code in a business organization, the AI tools can automatically help generate code to help make the changes. Therefore, it has become easier to support software developers in their everyday job of developing, sharing, and completing code, identifying bugs, etc.

  • Cutting down organizational costs:

With the help of Artificial Intelligence, a software developer can identify bits of code that aren’t as efficient as they seem to be. This process further helps save a lot of money since these code redundancies can be identified on a small scale, thus preventing them from being applied on a larger scale in a business organization or enterprise.

For instance, if you’re a software developer in a colossal enterprise, identifying even one small change can impact the dynamics of up-and-running data centers. This process of recognizing code shortcomings can help save the power of thousands of data centers’ Graphic Processing Units (GPUs). Leveraging AI in software development helps reduce surplus costs and saves millions and billions of dollars.

How AI Aids in Software Development?

Now that we’ve discussed the real-life use cases of AI in software development, it’s time to discuss why to use AI in software development. The following are some of the most noteworthy ways of why to use AI in software development:

AI Aids in Software Development

1. Optimization of code:

By utilizing the power of AI algorithms, one can analyze codebases and identify where there is scope for code optimization. A software developer can create robust and more efficient software solutions by suggesting improvements in code and significant ways to optimize source code.

For instance, a software developer can utilize the ‘code support’ feature when using Bard. You can then generate natural language and source code with syntax highlighting, which can be further exported into Google Colab Notebook or any other developer services. On top of that, Bard also helps in debugging the code.

2. Enhanced security:

The use of AI can help in identifying vulnerabilities in software systems. Therefore, it can help suggest improvements to generate more secure codes, including cross-site scripting, SQL injection, etc. 

For example, AI can recognize and patch vulnerabilities in systems and software that help prevent future cyber attacks or any other malicious attack. AI algorithms also offer software solutions for improved security.

3. Predictive analysis:

Data-driven development is part and parcel of software development at present. Making informed decisions is crucial for any business organization; however, it is time-consuming for a human to analyze vast amounts of data alone. AI can help optimize processes, identify potential risks and vulnerabilities, and make data-driven decisions.

The AI uses machine learning algorithms and statistical models to forecast events and identify software vulnerabilities, thus saving much money.

4. Enhanced user experience:

Software developers can leverage the potency of Artificial Intelligence by increasing user personalization of software and further transforming the user experience. One can use AI to recommend customized and tailor-made content to the user.

5. Quality assurance and software testing:

Artificial Intelligence also plays a critical role in software testing and quality assurance. It can generate test cases automatically, execute tests based on different scenarios, and even analyze results in real-time. These AI-backed software testing tools share various levels of autonomy, ranging from integrated automation testing to autonomous testing.

For example, Mabl is one of the best and the mightiest AI-powered testing tools. It allows low-code testing as the script does not need to use this tool. Since it provides robust testing throughout the software development process for large teams, it is an excellent tool for busy teams. 

6. Robust development:

Many software development processes can be streamlined with the use of machine learning and deep learning methodologies. It would eliminate the need for manual testing as it has the power to test software at every stage. AI has especially helped DevOps teams speed up the software development process and bridge the gap between software development and operation processes teams.

7. Better system design:

Artificial Intelligence has a beautiful application in architecting system design. For example, AI can be used to predict real-time results when new requirements are incorporated into a system. This application of AI helps enterprises and business organizations gauge the spending on system design and keep track of their monthly budget. 

Companies can leverage the power of AI in recommendation engines, chatbots, etc., to enhance the functioning of systems and software in general.

8. Code debugging:

One of the most powerful uses of AI in software development is debugging codes. Apart from fixing bugs in the code at high speed, it can also fix potential issues, thus improving the quality of the software. 

Software developers can save significant time by using AI for troubleshooting code and debugging. For instance, Rookout is an excellent tool with real-time debugging capabilities. Similarly, Undo is an intelligent AI tool that offers a sophisticated user interface and capabilities to debug codes as a software developer.

9. Building efficient software:

The role of AI in software development has now become indispensable. Software can become less resource-intensive, more efficient, productive, and quick to fix bugs by integrating AI into software and systems. AI has also been significant in fortifying software from malicious attacks and building safe code snippets.
For example, Microsoft’s AI-powered tool, “Project InnerEye”, has played a pivotal role in helping doctors cure cancer by analyzing images. Microsoft is deploying this same technology to optimize the performance of the Windows operating system.

10. Bridged the gap between humans and machines:

Microsoft's AI-powered tool

Software can comprehend, understand, and respond to human language. Thanks to Natural Language Processing (NLP). It plays a critical role in helping machines understand the language of humans and translate it into something that is understandable to machines. One can enhance software’s efficiency, quality, and robustness by using AI-backed Natural Language Processing (NLP). 

In fact, a recent study by Accenture claimed that the testing time was reduced by 80% with the help of AI in software development.

11. Project management:

Leveraging Artificial Intelligence in project management provides valuable and actionable insights for the process of application development. A lot of routine work can be automated with the help of AI, including setting up meetings, managing milestones and goals, allocating projects, and delegating a diverse range of tasks.

12. Accelerated prototyping:

Software developers can explore the capabilities of AI in software development through AI-backed automated code generation. This practice rapidly helps prototyping because of the robust iterations and various refinements. Thanks to AI, business organization teams can collaborate more efficiently over projects, identify bugs and errors early in the codes, reduce time-to-market, and explore a broad spectrum of design capabilities.

In a Nutshell

Artificial Intelligence is an ocean of various technologies and new-generation techniques. While the world is exploring this ocean of infinite opportunities, applications, and advantages, it is trickling down in the software development industry. Software developers, engineers, administrators, and technicians are maximizing their professional efforts by leveraging the strength and capabilities of AI in software development.

From finding bugs in codes to enhancing the speed of software testing, the software development industry is fostering the unparalleled contributions of AI. After all, AI is not here to replace the jobs of software developers but to optimize output. 
If you’re a business organization or enterprise looking to expand its horizons in the software development industry, now is the best time to unveil the shroud of unlimited possibilities with AI in software development. Deftsoft has a team of industry-experienced software developers who are well-versed in Artificial Intelligence. Get tailor-made solutions with us!

FAQs:

How can AI help in software development?

Software developers can utilize AI in software development by exploring its infinite applications in the industry, such as its ability to identify bugs in codes rapidly, write efficient code, contribute to the optimized functioning of data centers and cloud, accelerate the process of software testing, aid in project management and help DevOps professionals in improved software functionalities and deliveries.

What are the significant impacts of AI on software development?

AI has transformed the software development scenario since it has eliminated various redundancies in the system, ranging from inefficient code to the analysis of complex codebases. This primary functionality of AI has positively impacted the software development industry and made codebases less complicated, more straightforward to comprehend, and more efficient.

Can AI replace software developers in the future?

No, AI cannot replace software developers in the future. The technology is here only to empower and ignite the software development process. In fact, software development has only improved with the integration of AI tools and algorithms.

What are some of the AI tools used in software development?

Some of the most popular AI tools deployed in software development include AppliTools, GitHub CoPilot, Mabl, Tabnine, ChatGPT, etc. All these tools have different functionalities and use cases. For instance, Mabl is a wonderful tool for large-scale software testing for enterprises or busy business organizations. On the other hand, GitHub CoPilot is a code generation tool that helps software developers write multi-line or single-line code.

How to integrate AI into software?

One of the most important steps is to create an overview of the complete AI development lifecycle and make note of the AI Tech Stack, which can help you measure the requirements before beginning with the integration of AI into software.

Should you use AI in software development?

Yes, it is beneficial to use AI in software development. It can help in efficiently writing codes, managing codebases, enhancing the efficiency of software, testing software, and locating bugs in the code. Many AI integration tools can be integrated into the software development process to analyze its efficiency and productivity.


The Future of Digital Wallets: From Payments to SuperApps

Posted on by deftsoft

It was the last decade when we got introduced to the concept of cryptocurrencies, DeFi, and blockchain. Crypto was something that really thrilled us and became the market of $1.74 trillion. However, it’s not a hot topic today anymore, but we are imagining a big picture in the future.

Blockchain, A2A payments, decentralized finance (DeFi), and CBDCs are some of the latest Finance technologies that offer the possibility of strong and secure finance management. And Digital Wallets are one of them!

Let’s show you a cashless future. You don’t have to carry any cash or any credit or debit card. Just simply take your smartphone, snap with your scanner, enter your pin, and you’re done! This is how software development in fintech shows off. 

This groundbreaking transformation has been only possible via digital wallets like Apple Pay, Amazon Pay, Google Pay, and PayPal. In 2022, Apple Pay shared that they have over 535.8 million users.

Digital Wallets Development: How Did We Come Here?

Logically, Coca-Cola was the one who arguably put the foundation of digital wallets by simply ignoring cash. So, if you were in Helsinki in 1997, you would be able to use the first vending machines that accept payments by text message instead of coins.

Soon super app development boosted up! This phenomenon has created too much hype in cashless mobile payments and badly teased most of the fintech companies like PayPal, Beenz, and Floonz.

In the 90s, eBay used to receive money via money orders and checks without any means of payment on the Internet. This was an opportunity for PayPal, and they launched an electric payments system in 1999 to allow users to send money by email money.

As we all know, the market is always rushed with competition. Soon, mobile payment services like Alibaba’s Alipay (2003) and Kenya’s M-Pesa (2007) got the lead among billions of users.

The further evolution was led by Google. In 2011, Google also joined the league, introducing its “Google Wallet,” which was considered the “first mobile wallet” by many. However, it wasn’t globally accessible as it was only compatible with Citibank. Now, we are using Google Pay, which is quite advanced today!

Talking about today’s landscape, we have advanced digital wallet-powered cloud solutions and near-field communication (NFC) technology. Anywhere at any time, pay or receive without any hassle! Over 75% of customers use digital wallets for their day-to-day transactions at physical and online stores.

How Do Digital Wallets Work?

How Do Digital Wallets Work

With these virtual tools and super apps, you can easily make electronic transactions, whether it’s for online shopping, in-app purchases, or in-store payments. But do you know how it works?

Digital wallets are a replacement for traditional wallets, but they demand something extra. If you want to experience instant payments, you have to sign up for digital wallets and share your personal information and sensitive banking details. For high-end security, digital wallets store your data with complex encryption in their cloud repository.

So, whenever you make a purchase via these digital wallets, you don’t have to go through any hassle. (No need to manually fill in the details) All you need to do is approve the transaction by entering your password or PIN.

These payment apps can do bank-to-bank transactions instantly. Users can also load money into their digital wallets by transferring funds from linked bank accounts or credit/debit cards. This can usually be done through the wallet provider’s app or website.

All digital wallet development providers follow various security measures (biometrics or tokenization) to make it better. In tokenization, many Digi-wallet platforms replace your actual card number with a token. Commonly, they only remember the ending 2-4 digits to represent your card information.

This token will be shared with the merchant while making any process. You can also customize your wallet and use different finance tools within the platform. Some digital wallets also support the addition of loyalty cards, gift vouchers, and other types of payment methods.

Benefits You Should Know

benefits of using digital wallets

A few years back, the daily use of digital wallets increased surprisingly in China (45%), India (35%), and Brazil (20%). Not only that, according to a report from Juniper Research, 60% of people will use digital wallets globally.

Well, the reason is simple: There are numerous benefits of using digital wallets that can result in profit. So, let’s talk about them.

1. Highly Convenient: 

As we have discussed a lot yet, payments with digital wallets are the most convenient way to make transactions without the need for physical cash or cards. People can use these super apps or super wallets to make payments with just a few taps on their smartphones, which is particularly handy for quick and on-the-go transactions.

Whether it’s 2 AM or 2 PM, you can receive or send money, book online tickets, buy your favorite shoes, and much more without worrying about anything.

2. Speed & Profit of Transactions:

Digital wallets facilitate faster transactions compared to traditional payment methods. Contactless payments, especially those using Near Field Communication (NFC), are quick and efficient, reducing the time spent at checkout counters.

Also, you don’t need to pay any kind of transaction fees that you might face in debit or credit cards. It is a major advantage for those who are struggling with international or frequent transactions. Many services like MoneyGram and Western Union charge very high fees and can take days for international money transfers.

3. Security:

Digital wallets have advanced security measures, such as encryption, tokenization, and biometric authentication (fingerprint, face recognition) to protect users’ sensitive information.

The fresh Decentralized ID (DID) integration has also raised security standards. DID is a kind of digital identity created by digital wallets in decentralized finance to store their banking and card credentials with top encryption.

4. Integration with Loyalty Programs:

Many digital wallets allow users to integrate their loyalty cards and reward programs directly into the app. This means users can earn and redeem rewards seamlessly during transactions, consolidating their loyalty memberships in one place.

5. Accessibility & Multicurrency use:

With advanced finance custom software development, many companies are creating highly secure wallets. These super wallets can be accessed from various devices, including smartphones, tablets, and smartwatches. This flexibility enhances accessibility, allowing users to make payments from their preferred devices anywhere.

If we are talking about global use, currency barriers shouldn’t be the issue. Digital wallets can be more versatile, supporting cryptocurrencies and fiat currencies. Moreover, you can perform a real-time currency amount conversion in real-time.

6. Expense Tracking:

Digital wallets often provide users with detailed transaction history and electronic receipts. This feature helps users track their spending more effectively and manage their budgets.

7. Contactless Payments:

Digital wallets are well-suited for contactless payments, which have become surprisingly popular, especially in the context of the COVID-19 pandemic.

The pandemic has accelerated the adoption rate of contactless payments, with around 50% of consumers considering it one of the most important safety features in retail stores, according to a survey by Visa. Users can make payments without physically touching cash or card terminals, reducing the risk of transmitting germs.

8. Peer-to-Peer Transactions:

Many digital wallets support peer-to-peer transactions, enabling users to send money to friends, sellers, and family quickly. This feature is useful for splitting bills, sharing expenses, or sending gifts.

9. Cross-Platform Integration:

Some digital wallets are integrated with other apps and services, allowing users to make payments seamlessly within various ecosystems. For example, users can make in-app purchases, pay for rides, or order food using their digital wallet.

10. Reduced Fraud Risk:

Digital wallets often incorporate features like two-factor authentication and fraud detection, reducing the risk of unauthorized transactions. In addition, the use of virtual tokens instead of actual card numbers enhances security.

Improvement Areas for Digital Payments

1. Security Issues

While these virtual payments are often considered to be highly secure, they can also draw the attention of cybercriminals. A single fraudulent tactic and malfunction can let scammers steal our funds or sensitive data.

Also, what if you lost the phone on which your credentials are saved? It’s pretty sure that anyone can misuse it for unauthorized transactions. In such cases, wallets should have tight security from their end.

Today, 93% of people are scared of hacking and other cybercrimes. It’s important for all digital wallet providers and companies to perform regular security audits, updates, secure encryption, or authentication to protect customer data.

2. Absence of Standard and Accessibility

Today, all E-commerce platforms and Fintech companies are launching their own digital wallets. Even WhatsApp has its own! But why isn’t a significant population able to use it?

Users commonly encounter a lack of uniformity across various mobile payment systems and digital wallets. It can create a little confusion in selecting the appropriate payment option.

Also, not all merchants accept digital wallets, and you always need an internet connection for it. It may create trouble in some situations. Imagine you went on a vacation in a rural area without any cash, and there’s no internet connection.

In such scenarios, Fintech giants really need to enhance connections to promote broad use.

3. Technical Challenges

If you use digital wallets, you must have stumbled over issues with software compatibility, system crashes, and scalability. For example, you’re passing through a payment gateway, and you get stuck with endless buffering. Now, you can’t refresh the page or conduct a new transaction because of the fear of losing money and waiting for refunds.

Solutions should try partnering with experienced developers, thorough testing, and debugging.

How Digital Wallets Are Expected to Grow in the Future: Top Trends

1. Crypto Wallets

Crypto and investments are easy now! Digital wallets are also the future of Fintech, crypto, blockchain, and other emerging technologies. You can buy, store, invest, or trade your cryptocurrencies with some digital wallets like MetaMask and Trust Wallet.

The rise of super apps such as Google Pay, Samsung Pay, and Amazon Pay are also offering ways to invest your money. If there’s something you can do with real money, you can do the same with digital wallets!

2. Blockchain & Smart Contracts

Blockchain in digital payments allows the implementation of smart contracts. These smart contracts are self-executing, which means the whole agreement is directly written into code. This feature automates and enforces contract execution, reducing the need for intermediaries.

3. Buy Now, Pay Later (BNPL)

Buy Now, Pay Later (BNPL) simply means that you buy something today and keep paying it later in installments. It’s not a new concept, but it’s growing rapidly. Searches for “BNPL” have risen by 790% in the last five years, with one in three American shoppers likely using a BNPL program in 2022.

BNPL is projected to surpass $1 trillion in global spending by 2025, comprising 5% of worldwide eCommerce spending. Despite its popularity, regulatory bodies are scrutinizing major BNPL providers, including Affirm, Afterpay, Klarna, PayPal, and Zip.

4. Smart Speakers

The use of smart speakers and similar devices for making payments and conducting transactions through voice commands has seen a significant rise in recent years.

As of the latest estimates, more than 120 million smart speakers are owned by Americans, a substantial increase from just 20 million in 2017. Amazon Echo continues to dominate the market share among smart speakers.

Interestingly, even in 2017, 28% of smart speaker owners were already using voice commands to send money and make payments. With the increasing adoption of smart speakers for shopping purposes, the number of users making payments through these devices is expected to grow further, even more so with digital wallets.There are endless opportunities, mobile development, and emerging trends in the further evolution of digital payments. Virtual cards, predictive analytics, biometric authentication, crypto wallets, and more are coming this way to enhance your experience.

Top 5 Super Apps or Digital Wallets to Use in 2024

Software development has grown a lot with advancements to create super apps. Here are some of the 5 most popular super apps you should take a look at. 

Super Apps
  1. Apple Pay
  2. Google Pay
  3. Amazon Pay
  4. PayPal
  5. WeChat Pay

Bottom Line

Digital payments and super apps did such an amazing job in the world of finance. We expect we will soon be able to make investments with our fingertips in seconds. However, there are so many challenges, and we are still so far. It would be amazing to watch how technology grows with time.

For more such content, stay connected with Deftsoft.

How to Develop a Metaverse App in 2025?

Posted on by deftsoft

Throwback to the time when Meta, formerly known as Facebook, introduced the immersive world of ‘Metaverse’ in the latter half of 2021. Since then, the Metaverse world has been an emerging reality. Later, in 2023, Apple announced rolling out ‘Apple Vision Pro,’ an elite version of Metaverse. All these events contribute to the staggering growth of Metaverse in today’s fast-paced digital world.

Companies in the early stages of Metaverse app development are more likely to become market winners in the upcoming 5 to 10 years.

– The Economic Times

One of the most innovative ways to parse into the Metaverse industry is by building/investing in your own Metaverse app. The Metaverse industry is projected to grow at a CAGR of 36.80% by 2030, thus reaching a market size of $900 billion.

Metaverse App in 2024

This blog is a valuable source of information for individuals/companies who wish to enter the global market of Metaverse in 2025. We’ll discuss what Metaverse is, how to build a Metaverse app, the technologies that make up the Metaverse, and the challenges involved in Metaverse app development in 2025.

Without further ado, let’s delve into the realm of pure knowledge!

What is Metaverse?

Many people think that putting on a Virtual Reality (VR) headset and experiencing a virtual world is what Metaverse is. However, it is just one facet of the term ‘Metaverse.’ It is much more than that. 

Metaverse is an aggregation of multiple virtual realities that exist beyond video games and after removing VR headsets. It is a spatial computation technology that combines different virtual realms. You can virtually meet friends over Metaverse, attend a concert, or meeting, host a party, make transactions, and even buy a piece of land in Metaverse! For example, Fortnite gives users an immersive game experience through near-reality games and socializing. It lets you create your character, play games, make friends, and socialize. Therefore, it is a perfect example of Metaverse.

Fortnite

The game came out in 2017 by Epic Games and offers an immersive, real-life digital experience. Apart from games, there are many other examples of Metaverse, such as Sandbox, where users can share, build and monetize creations using Ethereum.

Steps Involved in Building a Metaverse App

It is indeed a task of intricacy and iterations of development and testing when it comes to Metaverse app development. We made it easy for you to build a metaverse app from scratch. Follow the steps mentioned below:

Metaverse App
  1. Select a Metaverse platform and ideate

The first step to building a Metaverse app is to choose the Metaverse platform of your choice. It is also based on the kind of app you wish to develop. You can select an app from many options, such as real estate, 3D gaming, digital shopping stores, social apps, etc.

  1. Research and discover

The next step is to perform comprehensive market research to understand the user requirements and market trends. You can then create a prototype based on the research you do. Conducting an in-depth analysis of competitors is also imperative for a successful Metaverse app development in 2025.

  1. Prototyping

The next step is to start designing your Metaverse app. The process involves generating a 3D virtual environment of your app, creating interaction points and developing a user-friendly experience. You must ensure that the app conveys a story. This enhances user experience. Feel free to incorporate AR/VR technologies for an immersive experience.

  1. Choosing a tech stack

After designing your Metaverse’s virtual environment, it is imperative to choose a Metaverse tech stack that the developers need to bring the app to life. Based on the use cases and the requirements of the app, you can choose any one of the below-mentioned tech stacks:

  • Backend development for Blockchain: Java, Python, Node JS, DocumentDB, React Native
  • Frontend development for Blockchain: React, Angular, Vue JS, HTML, CSS, React Native
  • 3D modeling software: Unreal Engine, Unity, CRYENGINE
  • AI development tools: TensorFlow, Scikit-Learn, AWS sage maker
  • Mobile development: Swift (iOS), Kotlin (Android), React Native (cross-platform dev)
  • Database: MySQL, PostgreSQL, Oracle Database
  • Cloud infrastructure for scalability: Amazon Web Services (AWS), Microsoft Azure, Google Cloud
  • AR/VR tools: Unity, Unreal Engine, Google ARCore, Apple ARkit, Maxst AR
  • IoT: AMQP, Azure IoT Hub, MQTT, Lorawan

5. Developing the Metaverse app

After selecting the right tech stack, you can take it to the development stage. This stage involves developing the app, which includes adding a suitable set of interactive elements, features and other social tools.

On the other hand, if you’re hiring a developer, ensure you engage both a JavaScript and Blockchain developer. Hiring UI/UX developers for an aesthetically pleasing user experience is also crucial.

6. Developing a 3D space

It is essential to develop a 3D space for the Metaverse app to function. This is when you’ll need some tools to design the 3D architecture. You may use software like Unity 3D, Unreal Engine, etc.

7. Selecting a blockchain platform

The next step is to choose a blockchain platform that suits your Metaverse app development requirements. Various factors can influence the selection of a blockchain platform that caters to your needs. For instance, if you’re building a 3D real estate Metaverse app, the goal should be to choose a high transaction speed, low-cost blockchain platform such as Tron. It is perfect for decentralized finance (DeFi) and decentralized apps (dApps).

8. Testing the app

It is essential to test your Metaverse app before making it live for the audience. You must follow an iterative cycle of testing. This process must involve resolving speed issues, debugging base codes, fixing performance glitches, etc.

9. Launching the app

You can then launch the app, promote it, and spread it to a broader audience base. Remember to keep on looking for bugs in your app. Rolling out new updates and bug fixes in the app is critical.

Technologies that Makeup Metaverse Apps

Different technologies are required to build a Metaverse app. The technologies needed for an up-and-running Metaverse app are mentioned as follows:

1. Virtual and Augmented Reality (VR/AR)

Virtual Reality (VR) and Augmented Reality (AR) form the core of Metaverse. You can experience virtual online shopping, virtual meetings with colleagues, and more. Experience the magic of VR through a VR device such as Apple Vision Pro.

Virtual and Augmented Reality

Augmented Reality (AR) supplements reality with virtually-created elements. It scans a real-life frame through a camera and then adds features. It is a revolutionary technology in itself. 

The above image is a perfect example of the application of Augmented Reality. You can scan a spot in your home through a device’s camera to see how furniture looks even before you buy it. You can conceptualize the process of Metaverse app development around it!

2. Blockchain 

Blockchain technology is a novel and vital technological aspect of Metaverse. A user can make safe and secure transactions because of the blockchain technology applied in the Metaverse realm. 

The highlighting feature of the blockchain technology is decentralization. Harnessing its power can fuel the Metaverse to great heights. Blockchain has enabled the monetization of digital assets such as NFTs, digital arts, etc. It is an essential part of the Metaverse since it pushes decentralized assets.

3. Internet of Things (IoT)

Internet of Things (IoT) is a groundbreaking technology that aids the Metaverse in virtually replicating real-life objects on the spot. It helps the Metaverse comprehend an object and generate a virtual copy of it in the virtual world of the Metaverse.

4. Artificial Intelligence (AI)

 Artificial Intelligence is another vital technology that plays a significant role in Metaverse. Because of AI, the Metaverse can create 3D avatars of characters in the game world. It is also a breakthrough technology in developing Chatbots. These Chatbots help the users navigate through Metaverse, resolve issues, and cater to the user’s needs.

Artificial Intelligence (AI) uses other technologies, such as Natural Language Processing (NLP), Machine Learning, Voice/Speech Translation, and Computer Vision, to improve human-metaverse interaction.

5. Edge Computing

The latency rate plays a humongous role in enhancing a game’s experience. However, high latency rates can hamper the quality of the digital experience. This is why relying on cloud computing for efficient transactions or any other digital scenario is not a productive idea.

Edge computing performs real-time data analysis by eliminating the need to transfer data to the cloud or data centers. It conducts research in proximity to the source for low-latency experiences. Since the number of Metaverse users will only rise, integrating edge computing with Metaverse is the cherry on top!

Challenges involved in Metaverse app development in 2025

Metaverse app development in 2024

The Metaverse technology is still an emerging one. Therefore, some security-related, identity-related, and other bothersome concerns are attached to it. Some of the prominent challenges involved in using the Metaverse are as follows:

  1. Prone to security breaches

Metaverse is vulnerable to identity thefts and security breaches. Any individual or a bot can become an imposter and pretend to be someone else. This can lead to increased malicious activities on Metaverse, thus leading to identity theft and sensitive data breaches. 

This is why having solid and robust security systems on Metaverse apps is essential.

  1. Inappropriate content

Since there are no content regulations or checkpoint systems to override inappropriate content, some individuals can take advantage of it. This can cause a potential problem for other users in the Metaverse virtual environments.

  1. Privacy issues

The Metaverse apps collect real-time information about the users to enhance user experience, targeting the audience better and optimizing the app interface. This raises a potential privacy concern for the users, who might withdraw from using the app.

  1. Limited devices

It is daunting to curate an equally immersive experience of Metaverse apps for users on various devices such as smartphones, laptops, VRs and desktops. One can only experience an immersive experience when accessing Metaverse through VR headsets.

  1. Limited accessibility

Only some people are familiar with the functionality of Metaverse digital assets such as blockchain, NFTs, and cryptocurrencies such as Ethereum, Dogecoin, Bitcoin, etc., which reduces the utility of Metaverse environments across different audience segments.

How to Combat Metaverse App Development Challenges?

With new technologies come new challenges. It is crucial to withstand Metaverse development challenges to succeed in the Metaverse development space. Building a Metaverse app is a work of intricacy, experience and technical prodigy. This is why outsourcing the app development process is an informed decision.

Deftsoft is an industry-leading Metaverse app development service-based company with over 17 years of established business in the country. We have a massive team of experienced blockchain developers, mobile app developers, UI/UX designers and Metaverse developers who can bring your vision to life. With novel technologies and approaches, we offer hassle-free Metaverse app development services.

Feel free to reach out to us. We’re here to serve the best!

Final Thoughts

The Metaverse industry is one of the most daunting yet exciting spaces. It amalgamates varied new-age technologies such as blockchain, AR/VR, Artificial Intelligence (AI), Machine Learning (ML), edge computing, 5G, and more. Creating a Metaverse app stands out only when professionals with experienced hands do it.

It is the best practice to hire an experienced team of blockchain and Metaverse developers to bring your vision to life. In the upcoming years, Metaverse will be far-fetched and much more than a virtual space for gaming and socializing.