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Top 5 Adobe Experience Manager (AEM) 6.5 Features You Should Know About!

Posted on September 20, 2024 by deftsoft

The debut of Adobe Experience Manager (AEM) in 2012 revolutionized the way businesses manage and deliver personalized digital experiences. From content management to marketing automation, AEM quickly became an innovation to be reckoned with. The platform’s capabilities have long been regarded as a cornerstone for creating powerful user experiences. With the release of Adobe Experience Manager 6.5 in 2019, those capabilities have been elevated to new heights. This release is built upon the foundations laid by previous versions. However, the AEM 6.5 version incorporated a range of enhancements and new features to improve usability, security, and overall performance. The AEM 6.5 version includes a staggering 1300+ fixes and 23 iterations. These improvements resulted from rigorous user feedback and thorough testing, ensuring that the final product offered innovative features to meet the evolving needs of businesses.

Several years have passed since the launch of AEM 6.5, and many businesses have already migrated from 6.4 to 6.5; some are still in the process of making this transition, while others remain significantly behind, seemingly unaware of this.

In the rush to participate in the crowded race to seamlessly migrate from AEM 6.4 to 6.5, many businesses are still unaware of the full range of capabilities that AEM 6.5 offers. This is why Deftsoft has come up with a well-crafted blog post to unravel the top 5 Adobe AEM features that are transforming digital experiences. In this ‘compact and significant’ blog, unlock the potential of top AEM 6.5 features.

Iterations Leading to AEM 6.5

Before delving into the top Adobe AEM features, let’s look at the several iterations made by Adobe on the platform.

AEM 6.0 In June 2014

This launch introduced Torch UI (user-friendly interface), Oak-based architecture & more.

AEM 6.1 in May 2015

The release of AEM 6.1 focused mainly on improving its mobile app management and introducing responsive design capabilities.

AEM 6.2 in April 2016

With AEM 6.2, Adobe introduced Communities for creating online forums and the function of Content Fragments.

AEM 6.3 in April 2017

AEM 6.3 version introduced features like ‘Experience Fragments’ and ‘Fluid Experiences’ to make content delivery more adaptable across different devices.

Also, Read: Content Fragments vs Experience Fragments in AEM: Which One to Choose?

AEM 6.4 in March 2018

The revolution in Adobe arrived when AEM 6.4 was released. This version focused heavily on the rising trends of that era, such as automated content tagging and leveraging AI capabilities.

AEM 6.5 in April 2019

The introduction of AEM 6.5 was a major tech moment of the last decade. By improving content intelligence through Adobe Sensei and content versioning, AEM 6.5 was one of the most significant updates in the platform’s history. Several AEM 6.5 features were aimed at meeting changing industry demands. Now, as we look at 2025, these Adobe AEM 6.5 features have succeeded in doing so.

5 Useful Adobe AEM 6.5 Features You Need to Know!

1. Single Page App Editor

The Single Page App (SPA) Editor in Adobe AEM 6.5 is the one-stop solution for professional developers. Using this innovative feature, developers can seamlessly create rich, client-side applications. Consider using a Single Page App (SPA) Editor to integrate dynamic JavaScript frameworks like React and Angular. Somehow, this app mimics the native-app development-like interaction when it comes to editing within AEM’s environment. To start with the Single Page App Editor, you only need a sample WKND SPA project application.

2. GraphQL API for Commerce

Adobe AEM 6.5 features also include integration of GraphQL API to enable efficient content retrieval for commerce websites. Many of you might be introduced to GraphQL. It is a data query language developed in 2012 by Facebook. GraphQL was publicly released in 2015 as an alternative to SOAP and REST web APIs for innovative front-end development. The main function of Adobe Commerce GraphQL API is to execute a quick and efficient information transfer between an e-commerce store and your storefront. It makes interactions faster by retrieving only the required data that an application needs, thus improving page load times and responsiveness.

3. Smart Crop

In the AEM 6.4 version, designers and developers faced a significant challenge when dealing with multiple image sizes for various layouts. To ensure that images fit perfectly across different screen sizes, multiple versions of the same image had to be manually resized and cropped. Eventually, this industry requirement was fulfilled with the release of the AEM 6.5 version.

AEM 6.5 included Smart Crop, a feature powered by Adobe Sensei. By using AI and machine learning, Smart Crop automatically crop images in a way that preserves their most essential elements. Thus, this tool eliminates the need for any external editing software or manual cropping.

4. CI/CD Extensibility via Adobe I/O

We’re listing the top Adobe AEM 6.5 features. How is it possible not to include CI/CD Extensibility in it? So, here – arrives this innovative AEM 6.5 feature.

This key enhancement in AEM 6.5 focuses on streamlining the development, deployment, and management of Adobe applications.

As the name suggests, CI/CD (Continuous Integration and Continuous Delivery/Deployment) extensibility via Adobe I/O allows developers to facilitate their continuous integration and continuous delivery processes directly with Adobe’s cloud-based services.

Adobe I/O is Adobe’s API gateway and extensibility platform, designed to provide seamless integration with Adobe’s cloud services. By connecting Adobe I/O’s powerful features with innovative CI/CD pipelines, developers can deploy code faster and manage AEM instances more efficiently.

5. Connected Data Asset Management

Connected Data Asset Management is one of the significant AEM 6.5 features that enhances how digital assets are managed, integrated, and utilized across platforms. It refers to the ability to connect and manage digital assets from multiple sources—whether on-premise or cloud-based—under a single interface. This feature uses APIs and connectors to allow AEM to communicate and synchronize with external databases, storage systems, and content management systems.

Wrapping Up

The release of Adobe AEM’s new features marked a significant leap in digital experience management. Considering the evolving demands of businesses seriously, AEM 6.5 features aimed at delivering dynamic, personalized, and efficient digital experiences. After more than five years of its launch, these features have become successful in making significant digital transformations. The genuine reason for writing this detailed blog is to make businesses aware of the potential of the AEM 6.5 version. If you’re still using the 6.4 version for your business, consider migrating to 6.5 today! Believe us, it will take your business efficiency to new heights.

Migration from 6.4 to 6.5 requires professional expertise and top-notch skills. Thus, contact Deftsoft for that! As a globally recognized AEM development company, we provide the best AEM migration services. Our expert team ensures a smooth transition with minimal downtime, enhanced features, and improved performance. Let Deftsoft be your trusted companion in elevating your business’s reliability in the digital world. Stay tuned with us for more updated information in the tech domain.

Content Fragments vs Experience Fragments in AEM: Which One to Choose?

Posted on September 19, 2024 by deftsoft

Delivering the right content to your audience is more than just about providing information. It is about creating meaningful and personalized experiences across multiple platforms.

Many companies struggle to prioritize a flexible content approach for a seamless platform experience.

The lack of a unified strategy can slow your workflow and even lead to losing customers to competitors who deliver a unified experience across every platform. It is where AEM content fragments and experience fragments in AEM help simplify content management and distribution.
This post will explain the difference between content fragments vs experience fragments in AEM so you can understand which best fits your needs.

What are AEM Content Fragments?

AEM content fragments are free from design or layout constraints. They are structured pieces of content, such as text, images, or videos, that can be shared across different channels. AEM 6.5 content fragments are created and managed in a headless manner to deliver content to various platforms.

AEM 6.5 content fragments let businesses share consistent information in different ways. It makes them useful for organizations that need to share content on many digital platforms. Each platform can display content in a format that suits it. Adobe AEM content fragments are stored in the DAM (Digital Asset Manager) as assets, and you can use them elsewhere on a website.

Key Characteristics Of AEM Content Fragments:

Content fragments and experience fragments are two key components used to build efficient and scalable digital experiences. Here are the key characteristics of AEM content fragments:

1. Content-First Approach: Content Fragments in AEM focus more on content management than design. They help manage text, images, and other media independently.

2. Structured Data: The structured data approach of AEM 6.5 content fragments allows you to create and configure different types of fields, such as text, date, and reference fields, to ensure content is organized and formatted consistently.

3. Channel-Specific Customization: These fragments are not tied to any specific platform or design, which means they can be reused across various platforms based on each platform’s design requirements. A key difference between content and experience fragments in AEM is that content fragments are ideal for omnichannel delivery, while experience allows the reuse of entire components.

4. Reusable Content: Managing content across multiple platforms often leads to inconsistencies and duplication of effort. AEM’s Content Fragments address this challenge and are designed for content reuse across various locations and platforms. You can update the data centrally, which results in the changes automatically reflected wherever they are used.

5. JSON Export for Headless CMS: AEM 6.5 content fragments can be exported as JSON through AEM Content Services, making them perfect for headless CMS and API-driven content delivery. This lets you integrate with other systems and front-end frameworks like React or Angular.

6. Saves Time for Teams: You can speed up the content creation process by allowing teams to focus on content production with Content Fragments in AEM. It is easy to deploy the CF across multiple channels for faster content rollout.

7. Supports Headless CMS and API-Driven Delivery: You can export content as JSON via AEM Content Services and show the content anywhere and anyway you want via API’s. It is good for headless CMSs and allows you to share content across platforms.

8. Efficient localization: Efficient localization is critical for businesses that are looking to reach global audiences. AEM 6.5 Content Fragments makes it easier to manage content in multiple languages with its built-in multilingual support. It makes it easy for businesses to deliver relevant content globally.

9. Improved Workflow and Governance: Ensuring content quality and compliance is critical for organizations. The version control and workflow features of AEM enable content teams to track and approve changes before they are published. This ensures alignment with organizational policies and improves overall workflow efficiency.

10. Flexible Authoring Experience: The highly flexible authoring experience of AEM 6.5 content fragments is very useful for the content creators . They can easily manage complex content structures while maintaining full control by using the Rich Text Editor (RTE) and structured data fields.

11. Support for Personalization and Targeting: Organizations can enhance user engagement by utilizing personalization tools like Adobe Target. This integration helps deliver personalized experiences based on user behavior or preferences. It allows businesses to tailor content to specific customer segments and ensure consistency in their messaging across all platforms.

AEM Content Fragments Use Case:

Content Fragments are useful for websites that create new articles or news pages daily. Instead of creating a new page each time, authors can create and manage the content as fragments. It makes it easier to maintain a consistent structure and update different articles and news sections.

What are Experience Fragments?

Experience fragments in Adobe Experience Manager are reusable pieces of content and layout which can be used on different channels. These fragments may be created on a single occasion and subsequently used in a consistent manner across a variety of channels. It ensures consistent brand experience on different places such as mobile apps, social media, websites and email campaigns.

They are designed to streamline content reuse across various platforms, including AEM site pages and third-party systems. AEM 6.5 experience fragments allow you to create grouped components in one step instead of manually adding the same components to each page. Any changes made are then automatically updated on all pages using the fragment.

This approach improves efficiency for content authoring teams by reducing the need for repetitive content configuration. Furthermore, it mitigates the probability of user errors while guaranteeing uniformity in content across the entire website.

The use of Adobe AEM experience fragments depends on the specific content needs. They can be used alongside Content Fragments. Experience Fragments are the best option when content needs to appear in many areas of a website. Use Content Fragments for simple data-loading tasks if no design is needed.

Key Characteristics of AEM Experience Fragments

1. Content and Design Integration: AEM experience fragments enable seamless integration of both content and layout for consistency and efficiency. It ensures a consistent design across websites, emails and social media.

2. Reusable Across Channels: One of the key features of the Adobe AEM Experience Fragments is that you can reuse it across multiple digital channels. Once you create a fragment, you can use the same fragment effortlessly across platforms like mobile apps, websites, and emails.

3. Editable Templates: Enjoy seamless design flexibility and brand consistency with AEM Experience Fragments. These fragments are created using editable templates and help you maintain control over layouts and components through policies set within the editable templates.

4. Variations for Multi-Channel Delivery: This feature increases efficiency and customization and allows you to create variations for different contexts or channels. You can create designs and content to meet the specific needs of each platform without duplicating effort.

5. Export as HTML or JSON: You can export AEM Experience Fragments as HTML or JSON. This makes them compatible with many platforms and systems, including Adobe Target. You can use them in headless CMSs or traditional web environments.

6. Multi-Device Support: The responsive structure of the AEM 6.5 Experience Fragments optimizes them for different devices. This means you get the same experience on any device or screen size.

7. Efficient Updates: Any amendments made to an AEM Experience Fragment are automatically reflected in all instances of the fragment. This simplified update process improves the workflow and ensures that all instances of the fragment remain consistent.

8. Consistency in Branding: A good user experience across all digital platforms helps build strong customer relationships. AEM Experience Fragments ensures a unified user experience across all touchpoints by integrating content and design. This approach is especially helpful for global campaigns because it makes sure the brand and messaging stay consistent. Keeping everything aligned is very important for success in different regions.

9. Manage Campaign Effectively: Reusing promotional elements with the help of EF such as banners and call-to-actions across channels makes marketing more efficient. This is particularly important to deliver a consistent experience. It allows teams to launch campaigns faster while keeping a unified look and feel. Experience Fragments makes making content management easier across platforms.

AEM Experience Fragments Use Cases:

AEM 6.5 Experience Fragments allow marketers to create one experience that can be reused across different channels. This includes their platforms and third-party sites to ensure the user experience stays the same everywhere. Marketers can also use Experience Fragments to create different versions of the same experience. These versions can be tailored to meet the needs of specific audiences or campaigns.

Experience Fragments lets marketers keep all variations in sync through Live Copy. This feature updates all the versions whenever a change is made to the original experience.

Difference Between Content Fragments vs Experience Fragments in AEM

The difference between content fragments and experience fragments lies in their use cases. Here are some of the common differences:

Feature	Content Fragments (CF)	Experience Fragments (EF)
What They Are	Pieces of structured content (text, images) without a specific design meant to be reused across multiple platforms in Adobe AEM content fragments.	Complete content sections with both design and layout, ready for use as part of web pages or digital experiences.
Focus	Focuses on content flexibility and reuse. It is centered on “what” (the content itself).	AEM 6.5 experience fragments focus on the presentation and how content looks and feels on different platforms. It emphasizes “how” (presentation and design).
How They Are Built	CF is built using structured data models (Content Fragment Models) for consistent and organized content.	EF is built using AEM components that define the layout and presentation of the content experience.
Design & Layout	Design is platform-specific, meaning the appearance is controlled by where the content is used, not by the fragment itself.	AEM 6.5 experience fragments include specific design and layout, ensuring a consistent visual experience across all platforms.
Content Part	Content-centric, including elements like text, images, RTE, date fields, dropdowns, and references.	Presentation-centric, including AEM components such as text, images, and custom components from your project.
Creation Process	Created using Content Fragment Models, treated as an AEM Asset.	Created using Editable Templates, treated as an AEM Page.
Component Control	Content can be configured as different elements in the Content Fragment Model (e.g., text fields, date fields, dropdowns, reference fields).	Components in EF can be controlled through policies set in Editable Templates.
Usage	It can be used in site pages via AEM’s core CF component or exposed as JSON for third-party use.	AEM 6.5 experience fragments can be used in site pages via AEM’s core EF component, exposed as plain HTML, or exported to Adobe Target as HTML/JSON.
Variations	It supports content variations but lacks live copy actions. Synchronization is possible for RTE/multiline text fields.	Variations can be created from a master EF with options like Live Copy and association with different templates.

Content fragments focus on content when comparing content fragments vs experience fragments, whereas experience fragments ensure consistency in both design and layout. Knowing the difference between content and experience fragments helps marketers and developers create better content strategies using the right tools.

When should you use a Content Fragment vs. an Experience Fragment?

You need to think about your business goals and content strategy when choosing between Content Fragments and Experience Fragments.

When comparing content fragments vs experience fragments, remember that content fragments simplify content reuse, while experience fragments streamline the reuse of entire visual and interactive experiences.

Content fragments allow you to reuse text across platforms for consistent messaging and scaling. On the other hand, Experience Fragments lets you reuse entire content experiences for a consistent experience across channels. The choice depends on how complex your content needs are.

Understand the strengths and use cases of both to optimize your content management. If you need help with Content or Experience Fragments or have questions about your information architecture, please contact us.

We at Deftsoft, a professional AEM development company, help businesses magnify their digital presence by realizing the full capabilities of Adobe Experience Manager (AEM). Our team of experienced AEM developers and architects delivers customized solutions to ensure your business stays ahead in the ever-changing digital landscape.

FAQs:

1. What are Content Fragments and Experience Fragments in AEM?

Content Fragments in Adobe Experience Manager are reusable pieces of structured content. They are usually text that can be created once and reused across different platforms without including any design. Experience Fragments are different because they contain both the content and the layout. This lets you use the same design and content across many channels.

2. What is the use case of Experience Fragments in AEM?

Experience Fragments are used when you need to reuse entire content experiences with the same design and layout. This works well when you want to make sure that the user experience is consistent across websites, mobile apps, email campaigns, and other platforms.

3. When should I use Content Fragments over Experience Fragments in AEM?

You should use Content Fragments when you need reusable structured content that can work across different platforms. This is good when your content needs to be updated easily or when you are managing text-heavy content like blogs and product descriptions.

4. Can I use Content Fragments and Experience Fragments together in AEM?

Yes, you can use Content Fragments and Experience Fragments in AEM. Content Fragments can be added inside Experience Fragments so you can use structured content while also making sure the design looks good on all platforms.

5. Which feature is available in Experience Fragments but not in Content Fragments?

Experience Fragments allows you to manage both the layout and the design, along with the content. You cannot do this with Content Fragments. This makes Experience Fragments useful for delivering full visual experiences that can be reused on multiple platforms.

Digital Asset Management in AEM: A Comprehensive Guide

Posted on June 3, 2024 by deftsoft

User content personalization is the secret recipe to win your customer’s attention. If you’re struggling to convert your leads into valuable customers, chances are that your content lacks user personalization. It is comparatively easier for SMEs, startups and small businesses to connect directly with their users. On the flip side, enterprises find it a daunting task.

This is exactly when you need Adobe Experience Manager Assets, a unique Adobe offering that helps enterprises build customized and personalized digital content solutions. You don’t need to stress out about managing content across multiple devices and channels.

If you’re interested in learning more about Adobe Experience Manager Digital Asset Management (DAM), how it works, the benefits of the AEM Digital Asset Management tool and the measures to consider before implementing DAM for your enterprise, keep on reading!

What is Meant by Adobe Digital Asset Management?

Searching, collecting, analyzing and delivering content that resonates with each segment of your audience can be tricky. On top of that, creating specialized content for each channel and device is difficult. Adobe Experience Manager DAM takes the complete charge of managing, optimizing and delivering personalized experiences to your consumers, so that you can focus on the tasks that matter the most.

Adobe Experience Manager Assets is a Digital Asset Management (DAM) system that allows you to create, organize, store, manage, deliver, retrieve and optimize rich media such as images, videos, audio files, documents, forms, etc., to curate personalized user experiences.

Since AEM DAM is a scalable and flexible cloud-native offering, enterprises do not need to worry about sharing and delivering thousands of files in one go. No matter if you wish to share files across the globe to anyone, Adobe Experience Manager DAM is the answer to all the problems.

History of Adobe Experience Manager

Before October 2010, Adobe Experience Manager was not under Adobe’s proprietorship. It was called Day Communique or Day CQ, which was a Day software product. The software was created in Basel, Switzerland. It was only in October 2010 that the software was acquired by Adobe. It was then named Adobe Experience Manager (AEM).

Adobe has now released a new version called AEM 6.5.20.0. This latest version of AEM comes with enhanced capabilities, enhancements, features and bug fixes. It was later on that Adobe released its various products such as AEM as a Cloud Service (AEMaaCS) and AEM Digital Asset Management (DAM) is one of them.

How Does AEM Digital Asset Management Work?

Adobe Experience Manager (AEM) Assets is one of the significant offerings of Adobe’s suite, which is power-packed with cloud-based capabilities. It is a centralized Digital Asset Management (DAM) system that allows your team to manage, access, and optimize content from anywhere in the world.

You can share a variety of digital files such as images, videos, files, 3D models, etc. One of the best ways to understand how AEM works is through an example. Here it is!

By using Adobe Experience Manager Assets, you can share social media post templates directly with your team. This way, everyone in the company stays on the same page and can access the latest version of the content. Therefore, AEM Assets ensure content distribution across teams with utmost collaboration.

Also Read: How Does Digital Asset Management Work in AEM?

What are the Benefits of Using AEM Digital Asset Management?

The following are the highlighting benefits of using Adobe Experience Manager DAM:

1. Increased Team Efficiency by 10X

A digital asset management system is designed specifically to grow with the expansion of a business. By providing a single space for collaboration, creation, and feedback, it boosts productivity between creative, IT, marketing, and business teams. You can easily and widely satisfy the wants of your customers with such improved avenues for communication.

Because Adobe Experience Manager DAM offers strong metadata capabilities and a shared set of repositories for simultaneous file retrieval, using it also facilitates more rapid and efficient workflows.

2. Time-Saving with Automation

Adobe Experience Manager Assets is all about saving your precious time and focusing on what’s important. With enhanced AI capabilities, you can repurpose a single asset into a multitude of digital asset possibilities without hampering your time and digital resources.

You can deliver more personalized experiences with Adobe Assets AI, such as asset tagging, cropping and delivery across various touchpoints.

3. Flexibility to Work from Anywhere

You have the freedom to use your digital assets from any location with AEM Digital Asset Management. Your assets can be distributed, linked, and shared with anyone, anywhere in the world. You can review assets, collaborate with others, and get quick access with this functionality.

Workflows and metadata can also be used to create digital experiences that your end consumers won’t soon forget.

4. Supreme Media Delivery

Regardless of your need to distribute thousands of digital assets at once, AEM Digital Asset Management gives you the adaptability to swiftly and effectively produce, deliver, and modify an endless number of asset variations. With Adobe Experience Manager materials, you can create an engaging delivery experience that saves time and money when sending films or 3D materials.

Intriguing and captivating experiences such as 360-degree views, augmented reality, and virtual reality (VR) can also be produced.

5. Control Your Permissions

AEM Digital Asset Management boasts a robust authorization and rights management system. It can also be used to grant partners digital permissions so they can receive updates. You can also know precisely who is accessing them and all the information pertaining to the assets because of its increased openness.

Measures To Consider Before Implementing AEM Digital Asset Management

Here are the following steps you need to consider before implementing Adobe Experience Manager DAM software:

Be Clear About Your Motive

Before adopting an AEM Digital Asset Management system, it is crucial to consider why you need it in the first place. If you’re struggling with efficient digital asset management and feel like your time and resources are getting wasted, it is one of the major signs to consider investing in AEM Assets.

Once you get a clear idea of why you need an AEM DAM system, it is important to consider other factors including, if you can reach your project goals with the adoption, if it can easily be integrated with the rest of your tech stack, and it ensures smooth implementation, etc.

Establish a Dedicated Team

It is important to consider a knowledgeable team that can help implement a solid digital asset management solution. A wise choice ensures production, creation, and service-level team collaboration for the best outcome. A solid AEM Digital Asset Management team includes the following professionals:

Project Manager
DAM Initiative Leader
DAM Librarians
DAM Infrastructure Lead
Project steering group

Use Actual Data

Don’t make the mistake of using some ‘test’ data to check the efficiency of the system. Use real-life data, brand creative files and digital assets to formulate critical functionality and workflow requirements for your asset management system.

It is also important to perform various tasks diligently such as the efficient transfer of data from the current to a new system, seamless system performance while integrating with other products and aligning the file formats with the system.

Focus on Improving Workflows

Rather than emphasizing upgrading your tech stack, it is pivotal to update workflows and structures according to the requirements. Ensure that you’re properly analyzing and then creating and storing marketing materials for various channels.

The created DAM solution must meet your company’s present requirements as well as future aspirations. You can optimize the process of DAM system implementation by streamlining your workflows, removing tasks that don’t add value, eliminating possible roadblocks and establishing a sustainable system.

Customize Only When Necessary

It is not always necessary to add high-end customizations to your AEM Digital Asset Management (DAM) software. Implementing customizations can slow down performance, enhance software bugs and make the system more complex.

Therefore, it is a better choice to keep your system as generic as possible. It will be beneficial for your system in the long run.

Divide Your Project

It is very important to divide your AEM DAM project into phases and then work on it step-by-step. By breaking your project into sequential blocks or phases, you can individually measure the outcome of particular steps and analyze the strategy accordingly.

It also becomes easy to address and identify unexpected outcomes and take robust actions. For enhanced productivity, you can dedicate specific teams to attain outputs for dedicated project phases.

Bottom Line

Adobe Experience Manager Digital Asset Management (DAM) is an all-exclusive and sophisticated Adobe product. Being a powerful tool, it has helped enterprises create unforgettable and more personalized experiences for users. Leveraging Adobe’s DAM helps you cater to brand consistency across all touchpoints. AEM DAM is indeed the heart of digital content creation.

Do you want to learn more about the capabilities of Digital Asset Management (DAM)? Fill out the form on our home website to transform your brand’s online image.

FAQs:

What is Adobe Experience Manager DAM?

Adobe Experience Manager DAM refers to the Digital Asset Management system. Adobe’s DAM is called Adobe Experience Manager Assets. It is an all-rounder solution for creating, storing, managing and delivering content across various digital channels and touchpoints. This cloud-native asset management solution promotes brand consistency and customer engagement through personalized content.

How does Digital Asset Management work?

Adobe’s Digital Asset Management (DAM) allows you to share a diverse range of media such as 3D videos, files, images, forms, documents, etc. and enables enhanced collaboration between product and service teams. This functionality helps them stay on the same page. From social media posts to marketing campaigns to analytics, Adobe Experience Manager DAM has got you covered with all of it.

What are the benefits of Digital Asset Management?

The benefits of Adobe DAM include enhanced team collaboration, time savings through automation, freedom to work from anywhere and share content with anyone, control of who can access the authorized files, and ease of media delivery.

What steps do I need to take before implementing Adobe Experience Manager DAM?

The first step is to analyze whether you need to enhance your tech stack when adopting the Adobe Experience Manager DAM. The next step is to create a dedicated team to address various phases of the AEM project. You can then also add any required customization to the DAM, however, it is recommended to keep the system as general as possible for robust functioning and a bug-free environment.

A Hassle-Free Guide to Integrate Magento 2 with AEM

Posted on February 21, 2024October 16, 2025 by deftsoft

Building an easy-to-use eCommerce platform is good, but offering a personalized experience is great! You’re missing out on the mightiest capabilities of Magento (now called Adobe Commerce) if you’ve not yet integrated with AEM.

Magento has over 677,539 users for enhancing their e-commerce website experience. It was, however, in August 2018 when Magento was acquired by Adobe. Now, it is called Adobe eCommerce. While a large number of individuals harness Magento for a killer Search Engine Optimization (SEO) strategy, novel catalogue-management tools and managing content for their online store, AEM can significantly improve the efficiency of the tool.

This blog is a simple, easy-to-use guide for AEM and Magento integration. Firstly, you’ll learn what Magento and AEM are, the steps to AEM Magento integration and the benefits of the integration.

Let’s begin!

What is Meant by Magento?

Simply put, Magento is a popular e-commerce platform used by numerous professionals as a robust solution for their online B2B, B2C and D2C businesses. Businesses are flocking to this tool like a moth to a flame. After all, it offers tools to attract potential prospects, sell more products and make more money. Adobe Commerce users vouch for its feature-rich omnichannel experience!

Apart from this, it is a Content Management System (CMS) that offers editing, organizing, deleting, modifying, maintaining and publishing content directly from a central interface. Individuals can manage workflow in a collaborative environment through Magento (Adobe Commerce).

“Adobe Commerce is a modern, flexible platform that allows us to present our complex product offering to customers in a friendly, approachable, and easy-to-understand way. It’s aligned with our brand and what customers expect from a modern online shopping experience.”
– Steelcase, a B2B office furniture company

Magento is considered as one of the top 10 e-commerce platforms.

There are over 5,000 downloads of Magento each day, thanks to its vivid features, which are as follows:

Open-source software (community edition)
Simple and flexible back-end
Easy media and content management
Completely headless (de-coupled architecture)
Product publishing and organizing categories
Search Engine-friendly structure
User Management System

What is Meant by Adobe Experience Manager (AEM)?

Adobe Experience Manager (AEM) is a content management system (CMS) and digital asset management (DAM) software that offers sophisticated capabilities. It is Adobe’s proprietary software for managing, publishing, delivering and optimizing digital assets. These digital assets include documents, forms, audio, videos, images, and website content.

From social media to mobile apps, you can ensure efficient and uniform content delivery across various channels. AEM offers personalization and optimization of user experience across multiple channels and social media. This directly enhances prospect engagement and, ultimately, business revenue.

What Sets AEM Apart from Other CMSs?

AEM offers content personalization across varied channels.

The numbers speak for themselves. According to the latest 2023 Q3 report, “The Forrester Wave”, Adobe has been named a distinguished leader in content management.

What-sets-AEM-apart-from-other-CMSs_-1024x536

The highlighting features of AEM are as follows:

Manage and deliver content across various channels
Unified user experience across different devices (mobiles, web)
Solid Digital Asset Management (DAM) tool
Reliable data insights
Customer journey mapping
Enhanced content personalization
Content optimization

Why Should You Integrate AEM with Magento 2?

The AEM Magento integration involves two perspectives: the development and the business.

The Development Outlook

A developer can efficiently develop and manage digital experiences through the unification of the two software. He can analyze both the e-commerce data and content on a single website to make informed decisions critically.

Additionally, the AEM Magento integration cuts down operational costs and streamlines operations, such as customer segmentation, order processing, real-time product updates, etc.

The Business Outlook

It is a daunting task for a business owner to move back and forth between AEM and Magento when keeping track of the shop and content personalization. You can dig deep into the customer journeys and, thus, enhance product sales. AEM and Magento integration helps businesses benefit from automated user analytics, personalized content, and marketing campaigns.

Overall, the objective of AEM Magento integration is to offer personalized shopping experiences.

How to Integrate Magento with AEM Seamlessly?

It is time to address the elephant in the room: how to perform AEM and Magento integration.
The answer is utilizing the Commerce Integration Framework (CIF). For an introduction, CIF is Adobe’s recommended pattern for integrating and extending e-commerce services from Magento and other third-party commerce solutions with the Adobe Experience Cloud. It offers a set of tools, code, documents, and components to speed up Magento and AEM integration.

The benefits of CIF are as follows:

It is an abstraction layer to standardize integrations with multiple systems.
CIF supports headless/omnichannel experiences:
- Single and multi-page applications
- GraphQL endpoints
It offers a serverless and business logic layer for customization and extension of commerce services.
It offers accelerated performance.
CIF provides integration solutions with various Adobe solutions, such as Magento, AEM, Campaign Standard, etc.

Follow along for the steps involved in AEM and Magento integration (now called Adobe Commerce):

1. Download and Install AEM and Adobe Commerce (Magento)

The first step is to download both AEM and Adobe Commerce. Make sure that you download the latest versions of the software.

a. Download AEM from here (AEM release notes).

b. Download Adobe Commerce from here.

2. Download and Configure the CIF Extension

You then need to install an extension on all AEM instances and Adobe Commerce that the CIF comes up with. This is how the integration takes place between the two.

3. Configure CIF Framework

Open AEM and configure CIF by setting up the required configurations, such as base URL, Adobe Commerce authentication credentials and cache settings. These configurations allow seamless configuration between AEM and Adobe Commerce (Magento).

4. Configure Sync Settings

You then need to configure the sync settings to synchronize the customer data and product catalogue between AEM and Magento. You can choose which data you wish to sync and the frequency of the data synchronization process.

5. Utilize the CIF Mapping Tool

After the successful data sync process, map the product and customer data fields inside AEM with the help of the CIF mapping tool. You can then bi-directionally send data between the two tools.

6. Test and Optimize the Integration

The final step is to thoroughly test the integration to guarantee data sync and foster tailored experiences for the users. Keep an eye on the integration to identify any performance problems or bottlenecks, and adjust the configuration as necessary.

What are The Benefits of Magento Integration with AEM?

AEM enhances the shopping capabilities for a user when integrated with Magento. The integration of the two yields the following benefits:

Personalized User Shopping Experience

The Magento (Adobe Commerce) integration with AEM allows business organizations to offer personalized shopping experiences to users based on their search history, demographics, interests, etc. This feature helps businesses boost their sales and increase return on investment (ROI).

One can edit product pages in a few minutes to harness the power of personalized shopping. Catering personalized experiences for customers is a magic potion to attract product sales.

Built-In Analytics Tool

Adobe Experience Manager already comes with multiple built-in tool integrations, such as Adobe Analytics, Target, Adobe Audience Manager, etc. AEM and Magento integration takes the analytics tools to the next level.

Developers can import high volumes of real-time product data from Magento and feed it into AEM for sophisticated user data analysis. This product data includes product price, stock status, title, description, and much more. Therefore, developers can experience faster development and iteration on a website.

Enhanced Security

Adobe Commerce (Magento) is created to tackle certain complex e-commerce problems. One of them is security. Therefore, Magento focuses on the security part, and AEM merely acts as a ‘display layer’ for products.

Boost in the Front-End

The headless integration between Magento and AEM has reduced time-to-market as there is no more developer intervention required to perform content management activities. Adobe AEM can recommend product listings and descriptions. This increased front-end as well as back-end efficiencies.

Efficient Asset Management

When working at a large scale, especially in enterprises, AEM and Magento integration allows them to manage thousands of digital assets, ranging across a wide variety for an e-commerce store.

Marketing and other professionals can drag and drop, search, save and publish their assets and manage remote teams as well.

Easy-to-Launch Marketing Campaigns

With Magento and AEM integration, you can launch marketing campaigns without coding. Anyone can do this using the drag-and-drop functionality by fetching the product database from Magento and organizing the display via AEM.

You can create product teasers, carousels, and experience pages via AEM.

Concluding Thoughts

If you’re an enterprise or large-scale business organization, it completely makes sense to integrate AEM with Magento (Adobe Commerce). To integrate the two software, it is best to deploy the Commerce Integration Framework (CIF).

Magento developers can take a sigh of relief, thanks to the AEM Magento integration. Follow along with our mentioned steps, and you can transform your e-commerce by catering a more personalized experience to your audience. This will gradually lead to increased revenue for your e-commerce store.

In case you’re struggling to integrate the two for your e-commerce store, let our experts do it for you. Reach out for customized AEM and Magento services today!

FAQs:

How to integrate AEM with Magento 2?

Adobe Experience Manager (AEM) can be integrated easily with Magento 2 with the help of Commerce Integration Framework (CIF). Firstly, you need to install and configure both AEM and Adobe Commerce (Magento) > download and configure the CIF framework > configure sync settings > use the CIF mapping tool > create personalized experiences > test and optimize the integration.

Is AEM an e-commerce platform?

AEM is a digital asset and content management system that offers enhanced capabilities for creating personalized content. The content can be created for various channels and devices. Although AEM itself is not an e-commerce platform, it can be integrated with third-party e-commerce solutions.

Are Magento and Adobe Commerce different?

Magento is an open-source e-commerce platform. It was acquired by Adobe in August 2018, which is why it was renamed Adobe Commerce. You need to buy this software, yet you can still access the Magento community.

Can I launch a marketing campaign using Magento-integrated AEM?

Yes, you can easily launch personalized marketing campaigns by integrating AEM and Magento. It allows businesses to analyze users browsing history and interests, thus allowing organizations to target users better.

Can I integrate other third-party e-commerce apps with AEM?

Apart from Magento, you can also integrate other third-party e-commerce apps with AEM for better customer tracking, reduced operational costs, mapping customer journeys, etc.

A Comprehensive Guide to AEM Migration from 6.4 to 6.5

Posted on September 13, 2023 by deftsoft

Are you ready to take your digital experience to the next level? As talented entrepreneurs, you understand the pivotal role a responsive and well-engineered website plays in today’s business landscape. Thanks to Adobe Experience Manager (AEM), you’ve already witnessed its transformative power. Now, it’s time to elevate your game further. To all my talented entrepreneurs, we know your businesses must be flourishing to new heights, but the coming years will be competitive for the online business world. So, if any firm hasn’t yet migrated from AEM 6.4 to 6.5, this is a time you should do it. Wait! You don’t have to go anywhere to search for how to update AEM. This comprehensive guide will delve into the intricacies of AEM migration from 6.4 to 6.5, ensuring you’re equipped with the knowledge and strategies to seamlessly transition and unlock the enhanced capabilities of this powerful tool.

Put your business files aside for a few minutes, take a moment to read this guide, and enter a new era of digital excellence through the AEM 6.5 update. However, before learning about the AEM 6.4 update, let’s understand the workings of AEM and its benefits.

What is AEM?

AEM is an effective tool primarily used by businesses to establish a solid online presence. Built by using an innovative web application framework known as Sling, AEM is a content and digital management tool. With AEM, you can easily manage documents, PDFs, images, etc. What’s more? You can access assets from anywhere to create a smooth digital experience without resisting networking protocols. Moreover, you can easily create a well-organized website to allow your customers to access your latest content, updates, and new services or products. In short, it can be described as:

“AEM is a game-changer technology that has revolutionized content management, easily and efficiently turning ideas into exceptional digital experiences.”

Mystery Box:

Now, you must have an answer; that is why we referred to AEM as a powerful tool in the introduction.

Benefits of AEM:

1. Smooth user experience: AEM helps boost engagement and conversion rates by allowing a smooth, rapid, and highly secure user experience for the audience.

2. Efficient Content Management: From content creation to editing and publishing, AEM acts as a highly effective content and AEM digital asset management, saving your precious time and resources.

3. Multi-Channel Optimization: A business that’s not using AEM must find it challenging to optimize its content on various platforms. But, by using AEM, they can enhance their user experience by optimizing their content across multiple platforms or devices.

4. Integrations with Useful Adobe Tools: Since its establishment, Adobe has debuted many valuable tools such as Adobe Analytics, Photoshop, and Illustrator. But you can access all these applications through AEM’s integration feature to enhance your productivity.

Why Upgrading to 6.5 Is Essential?

Okay! Enough of giving basic lessons about AEM. Let’s come back to the main topic: AEM 6.5 update. Before that, there is a question for you, ‘What is an update’? Take your time to think.

Got it! So yeah, an update is the improved or enhanced version of any tool, platform, and even human personality. Each AEM update since the 5.6 version has proved to be much better than previous ones. And, repeating the history, this time is also no different. AEM 6.5 update is worth your time and investment as there are many new features added.

Though it was launched in April 2019, many businesses are using the 6.4 version only. So, let us clear first: the older your AEM version gets, the harder it’ll be for you to update you. So, buckle up, respected entrepreneurs, NOW! Is the time?

Mystery Box:

How to Migrate AEM from 6.4 to 6.5?

Pre-Upgrade Tasks for Migration Preparation:

Many businesses frequently fail to complete an AEM migration process due to their ignorance of the pre-upgrade tasks. Either they skip this task or are completely unaware of what to do exactly. So, here we’ve listed an essential step to be done prior to the migration process.

1. Verify Adequate Server Disk Space.
2. Perform a Comprehensive AEM Backup.
3. Archive Modifications to the /etc directory.
4. Create the properties File. While starting AEM from a jar file, a quickstart.properties file will be generated under crx-quickstart/conf. However, if you decide to start AEM with the start script, the chances are high that this file will not be present. Therefore, it is possible the upgrade will fail.
5. Now, take executable permissions to all scripts at crx-quickstart/bin and crx-quickstart/monitoring to perform further upgrade steps.
6. Now, install the jar to run pre-upgrade tasks from Adobe package share. Open the JMX console to make further changes.
7. In the JMX console, open “preupgradetasks” and run runAllPreUpgradeTasks().
8. Clear in/ install directory.
9. Rotate log files that may resist the upgrade.

In-Place Upgrade:

1. Download and install the latest Java SDK 11: Download from experience.adobe.com
2. Now, download the new AEM jar file and replace it with the old one outside the crx-quickstart folder.
3. Run this command to enable the new quickstart

java -Xmx4096m -jar aem-quickstart.jar -unpack

4. Migrate the content repository by giving this command

java -Xmx4096m -jar aem-quickstart.jar -v -x crx2oak -xargs — –load-profile segment-no-ds

Important Note: For smoother commands, particularly made to your repository, visit Adobe’s documentation.

5. Now, put a one-stime startup command to make AEM migration,

java -server -Xmx1024m -XX:MaxPermSize=256M -Djava.awt.headless=true -Dsling.run.modes=author,crx3,crx3tar -jar AEM_6.5_Quickstart.jar -c CRX-quickstart -p 4502 -Dsling.properties=conf/sling.properties

Important Note: If you are encountering several issues in running this command, add a flag,

Dcom. Adobe.upgrade.forcemigration=true for Java in the command line during startup.

Deploying Upgraded Coinbase:

Take advantage of AEM 6.5 using the new jar. However, ensure to deploy upgraded codebase, like Maven update, POM update, latest Uber JAR, Conversion from convert services to declarative services, and node restructuring.

Mystery Box:

Key New Features & Improvements in AEM 6.5 Compared to 6.4?

There are many advanced features included in AEM 6.5 as compared to 6.4. There’s no denying that the 6.4 version was great for its time, but there were some issues which made Adobe to launch AEM 6.5. So, here are the top new features in the AEM 6.5 version.

1. Dynamic template
2. Policies
3. Layout
4. Integrating Adobe Assets with Adobe Stocks
5. Efficient upload capability on the Brand Portal
6. Creating base templates
7. Content Fragments
8. Creating content fragment templates
9. Inclusion of AEM SPA (Single Page Application) Editor
10. Content fragment variations & authoring tagging
11. HTTP API for efficient content delivery
12. Introduction of reuse workflow across multiple adaptive forms
13. OSGI bundle (create & use)
14. Workflow basics
15. Adobe Sensei Powers to convert traditional docs into adaptive forms
16. Sling Models
17. Sling servelet. (Path based, Resource-based)
18. Query Builder
19. Event Handler
20. Content Services

AEM Migration Checklist

To better understand the AEM 6.4 to 6.5 migration process, the following is the migration checklist.

Step #1: Pre-Migration Preparation

Go through the Adobe Documentation for deep insights. And ensure you have a backup space for your AEM instance, including code and configurations. Moreover, verify you have a JDK version of 11 or above since lower than this can lead to the failure of your migration process.

Step #2: Codebase and Customizations

Start reviewing the codes you’re going to use in the migration process. For the smooth success of the 6.5 update, consider any third-party AEM integration or tool.

Step #3: Configuration and Settings

As per the requirements of AEM 6.5, update dispatcher configurations.

Step #4: Content Repository Migration

Now is the time, what you must be waiting for. Replace the old jar file with the new AEM 6.5 QuickStart Jar.

Step #5: Command this Code to Unpack the New Jar

`java -Xmx4096m -jar aem-quickstart.jar -unpack`

Step #6: Run CRX2OAK

Execute `java -Xmx4096m -jar aem-quickstart.jar -v -x crx2oak -xargs — –load-profile segment-no-ds` for repository migration.

Step #7: Content and Data Migration:

Use effective tools like Package Manager to enable the final step of AEM content migration.

Step #8: Integration and Third-Party Systems

Check whether the third-party systems or integrations, like DAM or LDAP, in the migration process are functioning or not.

Step #9: Testing

After successful migration from version AEM 6.4 to 6.5, thoroughly test all functionalities and customizations.

Step #10: Documentation

Modify internal documentation to reflect changes specific to AEM 6.5.

Step #11: Go-Live and Monitoring

Start taking advantage of the AEM 6.5 version and command the one-time startup code to understand how it works.

If you don’t want to delve into the technicalities of the AEM 6.4 to 6.5 migration process, consider Deftsoft. With years of expertise and skills, Deftsoft offers top-tier Adobe Managed and AEM consulting services. Trust Deftsoft to enable your migration process from 6.4 to 6.5 successfully.

Mystery Box:

AEM Migration Tools:

There are several tools allowing businesses to perform the AEM 6.4 to 6.5 migration process. Here are the top tools that are reliable and trusted options in the AEM integration or migration process.

Package Manager:

Package Manager is a vital AEM migration tool that helps to create, install, and manage content packages. Moreover, it is also helpful for migrating content, configurations, and applications between AEM instances.

VLT (Vault):

A versioning file system tool for AEM. It helps in synchronizing code and content between the local development environment and the AEM repository.

CRX2OAK:

A tool used for AEM content migration. It converts the CRX content repository to Oak format, facilitating upgrades.

Wrapping Up:

The transition from AEM 6.4 to 6.5 is pivotal for entrepreneurs seeking digital excellence. AEM, built on the Sling framework, offers seamless content and digital management. If your business is struggling to migrate from AEM 6.4 to 6.5, look no further than Deftsoft. We provide the best AEM consulting services. With nearly two decades of experience, Deftsoft is a trusted companion for solving your all-Adobe-related problems. From upgrading AEM versions to resolving troubleshooting issues, Deftsoft empowers your business to thrive in a digital landscape. All our respected entrepreneurs, step forward and contact Deftsoft to make you a force to be reckoned with.

Frequently Asked Questions Related to AEM Migration From 6.4 to 6.5

What is AEM, and why should I consider migrating from 6.4 to 6.5?

AEM (Adobe Experience Manager) is a content management solution that helps to offer a smooth digital experience to your customers. The recent 6.5 version of AEM is helping to revolutionize the digital landscape with new advanced features. Therefore, if any business is still using the 6.4 version, consider migrating to the AEM 6.5 version.

What are the key new features and improvements in AEM 6.5 compared to 6.4?

As compared to the 6.4 version, AEM 6.5 is worth all your money, investment, and time. There are numerous advanced features, such as dynamic templates, content fragment variations, OSGI bundles, event handlers, and Sling models.

How do I plan for a successful migration?

The migration process to AEM 6.5 includes preparing Java and AEM, updating configurations, migrating content repositories, adapting custom code, and, at last, content migration. If you don’t want to perform this technical process on your own, consider seeking help from a professional Adobe consultant.

Can I migrate custom components and templates from AEM 6.4 to 6.5?

The AEM version 6.5 has many advanced features that allow migrating custom components and templates from 6.4. You just need a thorough code review and the ability to run a command properly to make this process possible.

What are the steps involved in the migration process?

The migration process can be divided into three sections: pre-migration tasks to be done, like verifying you’ve enough space or using a Java SDK 11. Then, it is proceeded by in-place upgrade that involves adapting custom code and content migration. At last, we’ve to deploy an upgraded Coinbase to ensure security compliance.

What post-migration testing and validation should I perform?

The post-migrating testing and validation largely depend on factors like code complexity, content volume, and testing rigor. That’s why the testing and validation process may also take several weeks.

What is the estimated timeline for a typical migration from 6.4 to 6.5?

There’s no fixed timeline to perform the whole AEM 6.4 to 6.5 migration process. Since it largely depends on your website, data and code complexity, content volume, or complete data volume.

Where can I find additional resources and community support for this migration?

Adobe’s official documentation provides comprehensive guides. Additionally, forums, user groups, and communities related to AEM can offer valuable insights and support during the migration process.

Adobe Experience Manager (AEM): A Comprehensive Web Content Management System

Posted on December 25, 2018 by deftsoft

The most essential need of the hour for top companies is to stand tall to have an effective online presence. The atomization of business processes is the expected level to conduct business activities by organizations. Activities like digital marketing are quite complex to run with elevated performance.

Tools like Adobe Experience Manager (AEM) are introduced to strengthen the backend and web content management system. AEM is used to manage content and other resources across different channels by creating, processing and manipulating data.

The AEM tool is used to increase a company’s online presence which increases direct sales. To attain high business profits is a major challenge in an online business as the same businesses are emerging in the market in a big way. AEM works as a complete business processing tool right from hiring employees to collaboration with other companies. The AEM tool combines digital content such as images, videos, documents, apps and lists to come up with a single document.

AEM tool aims at reaching target audiences in a big way. It is an enterprise tool that can be used to completely bring a turnaround in conducting business activities. It is considered a comprehensive CMS (Content Management System) for all platforms such as mobile apps, websites and so on.

What is Adobe Experience Manager?

Adobe Experience Manager (AEM) is a website and digital assets content management system that offers a wide variety of functionality and features. Specially built to boost enterprises, Adobe Experience Manager (earlier known as Day Communique/Day CQ) is the epitome of hyper-personalization and web content delivery.

The two primary Adobe Experience Manager products include Adobe Experience Manager Sites and Digital Asset Management (DAM). In short, you can optimize digital experiences through AEM, and enhance customer base through personalized content.

Why Do You Need to Shift to AEM?

Adobe Experience Manager (AEM) is indeed a Content Management System (CMS). However, it is more than that. It is a powerful marketing and analytical tool helping enterprises to yield better results. If you are looking for an enterprise solution that is scalable, secure, and easy to integrate, AEM is the go-to CMS engine.

The highlighting benefits of AEM are mentioned as follows:

Everything at One Place

Enterprises work on a global level. This means that they need to attract multi-linguistic people with a varied set of interests and devices. AEM cuts down the need to manage content for a diverse range of devices and, thus, customizes content itself. It is a central repository for managing, delivering, and optimizing digital assets and analytics.

Easy Workflow

Website content management requires a bunch of workforces to bring results into action. AEM makes work coordination easier by introducing easy workflows for website management and content delivery among the members of an organization.

Personalized Content

Large enterprises have to cater to the preferences of a broad spectrum of audiences. It is a daunting task to create personalized content for each section of the audience. This is where AEM comes in and offers hyper-personalization of content across various devices such as phones, websites, etc.

Flexible Scale-Up Solutions

Since enterprises need to work on innumerable websites, it becomes mandatory to look for scaling-up solutions. Adobe Cloud Services are the perfect example of scaling solutions that allow you to scale up and scale down instances when required.

Automated Generation of Metadata

AEM also automatically generates metadata and content tag designation. This reduces a significant amount of stress on enterprises as they consistently need to publish content. AEM does the job itself so that the enterprise resources can focus on more productive tasks.

Simple Integration

The AEM tool has a high affinity for integrating with various Adobe solutions (Adobe Audience Manager, Adobe Target, etc.) and other third-party applications. For example, you can also connect AEM with Facebook through AEM connectors.

What are the Components of AEM?

Adobe Experience Manager is a digital website and content management system with varied components. These components serve different purposes and utility. The main components of AEM are as follows:

AEM Sites
AEM Assets
Adobe Forms

What is AEM Sites?

Adobe Experience Manager Sites is a content management system that helps manage, create, optimize, and deliver digital experiences across a broad spectrum of channels, such as mobile, apps, websites, etc. It offers uniform content delivery with utmost efficiency.

AEM Sites have the following features:

The mobile applications with responsive features can be built and managed through AEM from one single platform.
AEM Sites contain tools for optimization such as adding shopping carts, and product information sync from other systems for applications like eCommerce.
This is especially helpful for organizations that need to manage many sites across many regions and languages. With Sites, multiple websites can be controlled from one centralized place.
Send a unified digital experience from different devices such as desktop tablets to smartphones and to on-location screens.
Provides the ability to manage and launch marketing campaigns from one central location. Also, organize and store your assets in AEM Sites so they can be easily accessed and used for all of your campaigns.

Digital Asset Management (DAM) is a module of AEM used to design, manage and deliver content, images, and videos to any device or screen.

What is AEM Assets?

Adobe Experience Manager Assets is a powerful Digital Asset Management (DAM) tool that offers automation and related resources to efficiently scale, source, adapt and deliver assets across various channels for audiences. This allows publishers and authors to spend less time searching and adjusting content.

Adobe Assets have the following features:

Assets are easily integrated with the Creative Cloud so that you can bridge creative and marketing workflows. This helps you to deliver consistent quality experiences.
Your assets can be accessed and managed from the cloud.
With Adobe Assets, you can automatically assign metadata and tags to all of your assets. Also instantly create collections of assets that are self-updating and shareable across your teams.
Deliver personalized and targeted experiences to enhance overall productivity.
Users can design workflows for planning, creating, reviewing, approving, and managing asset production.

There are many considerations and situations to prepare for the implementation of AEM Assets. Our team of experts helps you in the implementation process.

What is Adobe Forms?

AEM form is an interactive solution offered by Adobe to manage, create, publish and update complex digital forms. While it takes care of the frontal interface, it also ensures that every process is integrated into the back end, ranging from data to business regulations. Overall, it is a consolidated solution for document security, analytics, authoring, management, and publishing.

A user can access customizable forms from the Adobe Forms portal according to his needs.

Adobe Forms have the following features:

• Create interactive, personalized statements that can be accessed anytime from anywhere.
• Users can complete forms using help text and video, responsive interfaces, electronic signing, and pre-filled fields.
• Adobe Forms provides proactive security and tracking of sensitive documents.
• Develop automated workflows, and merge form data and documents with your existing systems.
• Measure user experience and effectiveness using insights from Adobe Analytics, Target and Campaign.

Adobe Communities helps you to create online community experiences, including forums, user groups, learning forums, and other social features valuable to your brand, customers, and employees.

Conclusion

Adobe Experience Manager is a mighty tool that has redefined standards for content and web/mobile app development. Gone are the days when developers needed to code everything, followed by a long delivery pipeline. Now, the process is more streamlined, thanks to Adobe for releasing AEM. You can check out our varied AEM services that can help you boost your enterprise. Leverage the power of the new-gen software for more personalized user experiences and customer retention.

FAQs:

What is Adobe Experience Manager?

Adobe Experience Manager is a digital asset management and website, forms, and mobile app-building platform. You can handle a variety of digital assets for various channels, such as forms, documents, rich media, images, videos, etc.

What does Adobe Experience Manager do?

Adobe Experience Manager is a web content management tool that helps business organizations build websites and manage their digital assets, such as images, audio clips, forms, documents, rich media, and much more. It offers hyper-personalization of assets for varied devices such as mobile phones, the web, etc. It is a one-stop platform for all your digital needs.

Is AEM part of the Adobe Experience platform?

Adobe Experience Manager is a part of the Adobe Experience suite of varied tools. It helps in building, creating, maintaining, monitoring and optimizing digital experiences by handling web content and digital assets in one place. These digital assets include forms, documents, images, audio clips, and other rich media files. Thus, AEM is a customer-centric tool for managing web content and digital assets across various channels.

Is Adobe Experience Manager easy to use?

Yes, Adobe Experience Manager is an easy-to-use digital marketing tool. Anyone can easily use the tool to manage digital assets. It has a user-friendly interface and requires no coding.

Is Adobe Experience Manager free?

No, Adobe Experience Manager is not free. It is an enterprise-level software, and it does not offer a free trial.

How much does AEM cost?

The standard pricing of AEM software starts at $30,000 per year. The cost of AEM Sites starts from $60,000 per year. The cost of AEM forms starts at $80,000 per year.