Author: deftsoft

Content Marketing Strategy Checklist: B2B Customer Retention Guide

Posted on by deftsoft

Whether you’re a B2B or B2C business organization, understanding the value of content marketing is non-negotiable. There are two main pillars of growing any business: 

A. Generating relevant leads that convert, and 
B. Retaining those leads

Many businesses just focus on point A and completely forget about customer retention. The real treasure lies in offering value to your existing customers for a high customer satisfaction rate and thus, enhancing your business’s revenue. 

According to a recent Harvard research, you can increase your profits by 25% to 95% by increasing your customer’s lifetime value and retention by 5%. This is the reason why it is important to invest in content marketing, especially for retaining your customers.

If you’re overwhelmed by confusion, this blog is the perfect guide to help you follow our well-researched guide on the best customer retention strategies.

What is Customer Retention? How to Measure It?

Customer retention is a quantitative metric to measure the total number of customers that are retained by a business in a specific time frame. In simple words, it refers to the number of people who repurchase a product or service from your business or brand. 

It is a reflection of the customer’s loyalty to a company. There is also a direct relationship between your company’s revenue and the customer retention rate.

Here’s how you can measure customer retention rate:

Customer Retention Rate (CRR) formula

Let’s make it easy with an example.

If you have 530 customers at the end of the month and 500 customers at the beginning of the month. Also, you gained 50 new customers. Therefore, your customer retention rate will be:

(530-50)/500 = 0.96 

This means that you have a 96% retention rate.

Note: You need to work on your customer retention rate if it is less than 60% for 2 months consecutively.

Why is Customer Retention Important?

You must maintain a healthy customer retention rate of at least >70% to drive in sophisticated amount of revenue to your business. There are plenty of reasons to actively work on customer retention strategies for enhanced business profitability.

  1. Consistent Monthly Recurring Revenue (MRR)

One major reason to invest in B2B customer retention strategies is to gain consistent Monthly Recurring Revenue (MRR). MRR accounts for the number of customers driving specific revenue per month. Once you gain loyal customers, they can bring in consistent business. 

The higher the retention rate, the higher the revenue.

For example, Salesforce‘s customer retention rate of 77% ranks it fifth amongst its competitors, including Google, IBM, SAP, Workday, and Oracle, according to Comparably. 

  1. Reduced Churn Costs

Companies can incur heavy losses if they cannot retain a customer. It is worrisome to have a high churn rate. According to Invesp, it costs 5 times more to attract a new customer than to retain an existing one. Therefore, when you invest in retaining your customers, they can also bring in 2x more business through word-of-mouth and referrals.

  1. Enhanced Brand Loyalty

According to Yotpo, over 55% of consumers are loyal to a brand because they love the product. Then come other factors such deals and customer service.

Enhanced Brand Loyalty

Customers that retain also bring in bonus business by buying more products than their first purchase. The same goes for B2B businesses! Loyal customers also act as a pool of resources for a company. You can gain valuable feedback from these consumers and make the required changes to your business’s product or service.

Now that you’re familiar with customer retention, how can you increase your customer retention rate? 

The secret lies in implementing solid content marketing strategies right when you onboard a client, in the case of a B2B business, or when a potential customer visits your website. 

It’s time to learn about content marketing!

What is Content Marketing?

Content marketing is a strategy that revolves around planning, creating, and distributing content to generate relevant leads. It is an approach that does not follow the conventional methods of advertising but generates content on various social channels, including blog posts, social media posts, articles, images and videos.

The content created is heavily emphasized on being informational, insightful and solution-focused to the consumers. 

The apex goal of content marketing is to build trust, credibility and accountability for your company. Once you create a loyal user base, you open the door to an increased number of referrals and, ultimately, sales.

What are the Best Content Marketing Channels for B2B Customer Retention?

According to the HubSpot State of Marketing Report, 50% of marketers plan to increase their investment in content marketing in 2024. And according to a recent Forbes study, 45% of B2B content marketers expect an increase in their content marketing budget in 2024. 

If you’re one of them, it is important to strategically create content for various social channels for B2B businesses. 

According to Forbes, the most popular social media channels for B2B content marketing are as follows:

social media channels for B2B content marketing
  • In-person events (56%)
  • Webinars (51%)
  • Email (44%)
  • Organic social media platforms (44%)
  • Blogs (40%)
  • Email newsletters (39%)

Foolproof B2B Content Marketing Strategy Checklist for Customer Retention

Let’s address the elephant in the room: what are the best content marketing strategies for customer retention?

Before we move forward with the content marketing strategies for B2B businesses, it is pivotal to understand the customer buyer journey. Comprehending a customer journey map is as important for retaining customers as it is for generating new leads. 

The following are the crucial stages in a customer journey:

  • Awareness stage
  • Consideration stage
  • Conversion stage
  • Loyalty stage
  • Advocacy stage or Referral stage

We have curated content marketing strategies keeping these stages in mind, and you should, too when implementing the following strategies!

B2B Content Marketing Strategy Checklist

1. Content is the King

Creating content actively can help you enhance your brand’s visibility to both potential customers as well as to search engines. You can create various forms of content that offer value to the users. Being in the business, you can create the following types of content:

  • Blog posts
  • Emails
  • How-to guides
  • FAQs
  • Product demos
  • Case-studies
  • Whitepapers
  • Ebooks
  • Infographics
  • Checklists
  • Social media posts
  • Videos

Pro Tip: You can batch-create the content for the whole month in one go by brainstorming 10-20 topics. This practice will help you generate content consistently which will eventually help your customers to look out for your content!

2. Don’t Underestimate Customer Data

Customer data is a valuable resource for understanding consumers’ interests. It indicates how a customer interacts with your website. You can harness this data to gain useful insights and perform analysis to gather useful information across various touchpoints. We call it ‘customer intelligence’.

You can then build user personas, group them up and perform customer segmentation based on interests, demographics, consumer problems, etc.

3. Show Your Case Studies and Testimonials

When a prospect reaches your website, it is important to show them proof of work. This is when your business’s case studies and customer testimonials come in handy. Presenting one of the best content marketing strategies to enhance the chances of converting your leads into clients.

Testimonials and case studies hold the power to evoke emotions in the individuals who interact with such content. This practice allows the brands to create deeper connections with their prospects.

4. Shoot Appealing Onboarding Emails

It is pivotal to build smooth experiences with your customers right when they buy your product or service. Sending an onboarding email when your consumers make a purchase increases the chances of retaining them.

You can add interactive elements to the emails such as a catchy hook, animations, images, short videos or even an exclusive discount. For example, make the user feel worthy of reading the entire email by providing a discount on the next purchase.

Ensure that you perform customer segmentation based on your customers’ responses and behaviors to the onboarding emails and create a content marketing strategy accordingly.

5. Collect User Feedback through Chatbot

 Collecting customer feedback is the ultimate content marketing strategy for customer retention. You can create and deploy a chatbot on your website to directly gain the personal experiences of consumers. This will help you understand areas for improvement in your product or service.

Once you recognize various bottlenecks and work on them, you can work on these shortcomings and retain your consumers.

6. Personalize Wherever You Can

Human beings love to rebuy from brands where they feel seen and heard. If you’re an enterprise, you must create your profiles on social media platforms, especially LinkedIn and YouTube. 

Small businesses can still interact with their audience directly. However, enterprises mostly struggle with creating personal relationships with their consumers. However, some prominent enterprises have built an immaculate social media presence.

For example, Shopify creates a pool of content on YouTube, which has yielded them a solid personal community and thus directly impacted their customer retention rate.

shopify

Let Us Help You Formulate a Solid Content Marketing Strategy

Whether you’re an enterprise, business organization or small business, Deftsoft is a top-notch digital marketing agency that has a team of inbound and outbound content marketing, SEO and content writers. With more than 18 years in the industry, we come in with expertise in content marketing. From building custom B2B content marketing strategies to strategizing for marketing campaigns, we’ve got you. 

Reach out to us to get started on a killer content marketing strategy for your brand today.

FAQs:

What is meant by a digital content marketing strategy?

A digital content marketing strategy refers to planning, creating, and implementing a strategy for marketing content across various digital and social channels. The most popular method for formulating a content marketing strategy is to understand the customer’s buyer journey and develop a strategy around it.

What is the best type of content to create for building a customer retention strategy?

It is important to have an updated blog post page to keep your customers updated about your product or service. Next, you must focus on building a strong social media presence on various channels such as LinkedIn, YouTube, Instagram, Twitter and Facebook. Another pro tip to retain your customers is to always act on negative feedback actively.

Mention some of the best content marketing strategies for retaining customers.

Some of the best content marketing strategies are to focus on creating content and emails that address customers’ interests and pain points, show your case studies and testimonials on your website, make a killer onboarding email to shoot to your customers and always collect user feedback to analyze it and create a content marketing strategy accordingly.

What is meant by customer retention?

Customer retention refers to the number of customers who rebuy your product or service after their first purchase from you. It is better to focus more on increasing your customer retention rate than upselling, as it costs 5x times more to capture a new customer than to retain him. 

8 Best Programming Languages for Blockchain Development

Posted on by deftsoft

Blockchain technology has revolutionized the way the world works. Be it healthcare, e-commerce, or fintech, blockchain technology is soaring high. According to Zippia, more than 300 million people are using blockchain for cryptocurrency, which accounts for 3.9% of the global population. 

With such an enhanced user base, a lot of people are drawn to blockchain development. We have created a list of the best languages for blockchain that you can use to build your own blockchain solution or app.

Our team of seasoned blockchain professionals has carefully crafted a list of the best blockchain programming languages to provide you with a toolkit for getting started. This blog is a comprehensive guide to understanding the history, pros and cons, examples, and reasons for choosing a language for blockchain development.

Let’s begin.

Role of Programming Language in Blockchain Development

The role of a programming language is pivotal in building efficient, robust, and fast systems by leveraging the power of blockchain technology. Any language for blockchain is utilized to create a solid Hyperledger structure that creates the very foundation of a blockchain application.

These blockchain programming languages can be used to build decentralized apps on various platforms such as Ethereum, Stellar, Tezos, Ripple, Polkadot, Solana, etc. These platforms can be used to build numerous blockchain offerings such as smart contract development, dApps and NFT marketplace development.

List of Best Languages for Blockchain Development

Now is the time to gain an in-depth understanding of top-notch options for blockchain programming languages. We have considered the trendiest languages for blockchain dApps, smart contracts, and NFT development. Based on your utility and expertise level, you can choose the blockchain programming language that suits you best. Here is the compiled list of the best blockchain programming languages.

1. Solidity

Solidity is one of the best programming languages for blockchain development, especially for smart contract development. It is easy to implement smart contracts on a variety of platforms, including the most popular one, Ethereum. The language is based on C++, JavaScript and Python.

solidity

Also read: Understanding Smart Contract Development: Innovate, Code & Execute

Language History

Solidity is one of the most thriving blockchain languages. It first came into existence in August 2014 under the expertise of the design mastermind Gavin Wood, a notable Ethereum co-founder. However, this blockchain language has been developed by numerous Ethereum core contributors, such as Christian Reitwiessner and Alex Beregszaszi.

This language was created out of the need for a programming language that is compatible and easy to use with the Ethereum Virtual Machine (EVM), a runtime environment to execute smart contracts.

Advantages:

  • Code Familiarity: Since it is based on existing programming languages, it is easy to work with. This code familiarity makes it simpler for traditional developers to step into the realm of decentralization and blockchain.
  • Flexible: Although this blockchain programming language is specially dedicated to smart contract development, it still has the capability to handle complex tasks related to dApp development.
  • Diverse Use-Case: Solidity can be used to create complex smart contracts, tokens, lending platforms, games, and decentralized exchanges.

Disadvantages:

  • Endangered security and correctness of smart contracts.
  • Scalability and efficiency issues of Ethereum.
  • Enhanced gas fees.
  • Integer overflows.
  • Unexpected behavior.

Examples:

  • Ethereum: All the smart contracts that are deployed on Ethereum are built using Solidity, which is popularly known as the blockchain programming language for EVM.
  • Uniswap: It is a decentralized exchange (DEX) created by an Ethereum geek. 
  • Compound: An autonomous interest rate protocol created to build dApps and smart contracts.

Pro Tip: You can start coding Solidity on Remix, which is a web-based IDE that lets you code and compile smart contracts.

Final Review:
Great for creating smart contracts on Ethereum.

2. Rust

Although Rust is a newbie, it is one of the best blockchain programming languages for creating decentralized solutions. For the eighth year in a row, Rust has topped Stack Overflow’s annual developer survey as ‘the most desired programming language.’ 

It is deployed to build secure, immutable and innovative blockchain deliverables. It is a multi-paradigm and general-purpose programming language created for enhanced speed, safety, performance and team collaboration.

Rust

Language History

Rust is relatively younger than other languages for blockchain.   A software developer named Graydon Hoare, who was working at Mozilla, started Rust in 2006 as a personal project. The programming language came into existence on 15th May 2015 when it was introduced by the Rust Foundation. Thanks to Gavin Wood, one of the Parity founders who contributed to the enhanced popularity of the programming language.

Advantages:

  • Memory Safety & Error Detection: Rust is a static programming language that selects and checks the variable and expression types at the time of code compilation. This makes the language more reliable through safe memory.
  • Self-Upgrading: You can easily compile the Rust code into WebAssembly (WASM), which offers its self-upgradability functionality.
  • Fast and Reliable: You can write multi-headed programs that run on 16 cores and keep them readable, easy to maintain and efficient.
  • Concurrent Programming: Coming with an in-built support, you can work on multiple threads without memory issues.
  • Zero Garbage: Rust does not collect garbage. This functionality empowers developers to have precise control over memory.

Disadvantages:

  • Access to less number of libraries.
  • There’s a significant learning curve.
  • It is relatively difficult to maintain.
  • It works slower than other programming languages.

Examples:

  • Polkadot: This blockchain development platform’s core infrastructure is built on top of Rust. Even its runtime logic is based on Rust.
  • IoT Development: Rust leaves no trace of memory-related bugs, supports small binaries, has less runtime, and is efficient; it can be embedded and used to create IoT systems.
  • Web Development: Rust supports web development when working on the server side. It can also be used for APIs and high-performance web servers.

Fun Fact:
Rust is named after a Fungi that is “over-engineered to survive”.

Final Review:
If you’re heavy on performance, need efficient memory and want to create any kind of blockchain project with fast runtime, Rust is the answer.

3. Go

If you’re looking for the best programming language that is the easiest to understand, we can name no other language for blockchain development but Go. Similar to Rust, Go is a statically typed language. It is a high-level language and is quite similar to Python and JavaScript since it is user-friendly, scalable, flexible and fast.

GO

Language History

Go is a blockchain programming language designed by Robert Griesemer, Rob Pike, and Ken Thompson at Google in 2007. It was made available as open source on November 10, 2009. Previously known as Golang because of its early domain name, the language came into existence to fill in the gaps of C++.

Advantages:

  • Simple Language: There are no complexities or fancy code writing to the language. It exhibits perfect minimalism.
  • Easy Learning Curve: This language for blockchain is easy to learn and does not require heavy expertise in coding.
  • Built-in Testing: You do not need libraries for unit testing, as Go has its own set of testing and benchmarking tools.
  • Binary Execution: There is no need for a runtime interpreter. Therefore, it can compile single executable binaries.
  • Cross-Compilation: You can cross-compile out-of-the-box without breaking a sweat, unlike cross-compiling in C.

Disadvantages:

  • The code can be less flexible at times since it is a statically typed programming language.
  • Access to fewer libraries.
  • It offers low-speed performance as compared to Rust.
  • It lacks verbose error handling.

Examples:

  • Hyperledger Fabric: This open-source blockchain framework allows you to create a diverse range of dApps and blockchain solutions.
  • Go-Ethereum: It is one of the original implementations of the Ethereum protocol. It can be used as a library embedded in Android/iOS/Go projects or as a standalone application.

Final Review:
Go is the simplest language for blockchain. You don’t need to think much about creating a twisted logic when writing the code.

4. Motoko

Motoko is an excellent blockchain programming language for creating smart contracts. In fact, it is a programming language used to build directly on the Internet. This means that Motoko directly supports the programming model of the Internet Computer, a public blockchain network platform based on Internet Computer Protocol (ICP). Many professionals consider this language to develop smart contracts in the DFINITY ecosystem (the NPO that developed the Internet Computer).

Also read: How are Public Blockchains Different from Private Blockchains?

Motoko

Language History

Mokoto is the native language of Internet Computers. It was developed by a non-profit organization called DFINITY and introduced in 2019. It is an actor-based programming language. There are more than 400 repositories on GitHub related to Mokoto.

Advantages:

  • Memory Allocation: Mokoto has a developed garbage collector that automatically adjusts memory when a database is no longer in use.
  • Safe Upgrades: This blockchain programming language also supports safe canister upgrades.
  • Built-in Support: The language offers support for orthogonal persistence, which means that the program adopts the illusion of running “forever” and keeps its memory alive.

Disadvantages:

  •  It is difficult to test and debug Mokoto programs.
  • It does not allow setting breakpoints or setting through code running on the live network.
  • Since the language is new, there is not a wide user base for it.

Examples:

  • Internet Computer: A public blockchain based on the Internet Computer Protocol (ICP) for implementing secure and tamper-free smart contracts.

Final Review:
You can use Mokoto for your smart contract development project, especially if you want to build directly on the Internet Computer.

5. C++

C++ is yet another wonderful high-level programming language for blockchain app development. It is one of the oldest languages and has a proven track record in blockchain development. I’m quoting this because even Satoshi Nakamoto himself used C++ programming language to create the Bitcoin chain. Later on, it was also used to build Dogecoin, Qtum, Litecoin, etc.

c++

Language History:

C++ came into existence in the year 1985 when it was developed by Bjarne Stroustrup, a Danish computer scientist. It is indeed one of the oldest general-purpose, object-oriented programming languages. Over the years, we have witnessed its solid use in cryptocurrency development such as Bitcoin, Ripple, Stellar and EOS. 

Advantages:

  • Efficient Memory: C++ offers an array of benefits, with the primary advantages being having spectacular memory control and efficient CPU management.
  • Running Threads: It is easy to run both parallel and non-parallel threads using the C++ language for blockchain.
  • Compile-Time Polymorphism: C++ offers the helpful functionality of compile-time polymorphism that allows users to determine which function or operation to call based on types, order and number of arguments.
  • Code Isolation: C++ also offers the feature of code isolation for various data structures.

Disadvantages:

  • There is no garbage collection support in C++.
  • Running C++ is limited to the Microsoft platforms.
  • There is no built-in thread support.
  • The language syntax is relatively harder to understand.

Examples:

  • Bitcoin: The first blockchain and cryptocurrency in the world was created by using C++ blockchain programming language. 
  • Stellar: It is an open-source, decentralized platform for payments, cryptocurrency trades and payments. It also offers a crypto wallet.
  • Ripple: It is another blockchain service provider that offers a real-time gross settlement system.
  • EOS: It is an open-source blockchain protocol that can be used by programmers to develop and run dApps.

Final Review:
C++ is one of the most reliable languages for blockchain and can be used to create apps, smart contracts, and much more. Although it has a difficult syntax for a beginner, it is the oldest language.

6. Ruby

In the bustling world of Solidity and Rust, Ruby is often underestimated in its value. Ruby is a high-level, multi-paradigm (works on multiple platforms) and general-purpose programming language that is powerful for creating a diverse range of blockchain solutions. With this solid language for blockchain development, one can build robust, secure, and scalable blockchain applications.

Ruby

Language History:

Ruby was designed by Yukihiro Matsumoto, a computer scientist and software programmer in Japan in the mid-1990s. However, the language first appeared in 1995. This programming language gained popularity and became mainstream after the adoption of the Ruby on Rails framework.  

Advantages:

  • Developer-Friendly: Because of its impressively high readability of the syntax, it qualifies as a chosen gem for the best blockchain programming language for blockchain developers. Therefore, it is a win-win when creating smart contracts.
  • A Pool of Libraries and Gems: Ruby has an extensive pool of libraries and gems from which you can choose. For instance, gems such as Ethereum and bitcoin-ruby act as a great entry point to the blockchain community.
  • Large Community: Since Ruby is an open-source programming language for blockchain, it is backed by a massive community of developers across the globe.

Disadvantages:

  • Ruby is not a good fit for handling large projects.
  • It struggles with inefficient memory.
  • It also has some performance issues.
  • The language is not flexible to use.

Examples:

  • Chain: It is a blockchain technology platform that offers tools for building and arranging blockchain applications. It is a developer-friendly platform to create blockchain-based applications using the available SDKs and APIs.
  • Blockstack: It is a decentralized computing platform that is used to create decentralized apps, such as DeFi. The user gets complete control of the data when using Blockstack.
  •  Peatio: It is an open-source cryptocurrency exchange platform based on the Ruby on Rails framework. One can trade, withdraw, deposit and perform KYC/AML verification using this platform.

Final Review:
Ruby is the best blockchain programming language for a beginner who wants to build a blockchain application, as there is great community support for the language.

7. JavaScript

JavaScript is yet another one of the emerging languages for blockchain. Once, JavaScript was merely a browser scripting language. With the introduction of frameworks such as Node.js, JavaScript has expanded with advanced capabilities, one of them being blockchain development. It can be used mainly for real-time dApp interactions and communication between nodes.

JavaScript

Language History:

JavaScript is an object-oriented language created by Brendan Eich, the former CEO of Mozilla. It was first made available for public use on December 4, 1995. It was first created for web development, but with the introduction of frameworks, it was gradually adopted by the blockchain community.

Advantages:

  • Entry Point: Learning JavaScript is an easy entry point to the blockchain community because of its simpler syntax than C++.
  • Functional Programming: It is one of the best blockchain programming languages because of functional programming. It is a paradigm that can be used to build computer programs without mutating data.
  • Asynchronous Language: It is an object-oriented, prototype-based and asynchronous programming language that can handle communications easily between nodes in a blockchain network.

Disadvantages:

  • It is very dynamic to consider it a blockchain programming language.
  • Anyone can see the code.
  • Its interpretation depends on the browser.

Examples:

  • Topas City: Topas City has created a VR world by leveraging the programming language. The game is in the early development stage and consists of NFTs as items, in-game assets, and a blockchain-based data recording system.
  • Your Place: Your Place is a JavaScript-powered community art experiment where contributors can add pixels of color to a canvas which, once completed, can be minted as an NFT.

Final Review:
If you’re new to both the blockchain ecosystem and coding, you can consider picking up the pace by learning JavaScript.

8. PHP

Expanded as a Hypertext Preprocessor, PHP is a server-side scripting language mostly used for web development. Almost 79% of all Internet websites are based on PHP. With the emerging blockchain technology, developers are looking for new ways to utilize PHP to create dApps (decentralized applications).

PHP

Language History:

PHP is an old programming language dedicated to website and web app development. It was created by a Danish-Canadian programmer named Rasmus Lerdorf in 1993. It was only in 1995 that it was made live for public use. 

Advantages:

  • Established Userbase: Since PHP is an old language that has been used by developers since the 90s, it can act as a reliable blockchain programming language without any syntax fuss.
  • Enables Interoperability: A lot of blockchain networks can be interconnected with each other with the help of PHP. It allows the creation of interfaces to connect a diverse range of blockchain networks via middleware and APIs.
  • Quick Development: PHP allows developers to build new applications quickly with high speed and efficiency. In the bustling world of blockchain, where speed is a significant metric, PHP can be a game-changer.
  • Diverse Applications: PHP can be used to develop all sorts of systems that can work with dApps, smart contracts and communication-enabling interfaces across the blockchain ecosystem.

Disadvantages:

  • PHP cannot be used independently for smart contract development. It usually needs another language, such as Solidity.
  • It is not a native language for many blockchain platforms.
  • It has a limited range of debugging tools.

Final Review:
Although PHP is not a dedicated blockchain development language, it can still be used to develop smart contracts, dApps and interfaces such as APIs for blockchain networks.

Bottom Line

Blockchain is an emerging technology that is ready to blow up at the speed of a bullet train. Even if you’re a beginner, there are a bunch of languages for blockchain development that can be deployed to build impeccable blockchain interfaces, dApps, NFT tokens and smart contracts. It is important to choose the right language for blockchain based on your expertise and understanding. 
If you’re a blockchain-empowered business organization, startup or enterprise and you’re confused with the right blockchain programming language to choose for your next project, you can reach out to Deftsoft. We’re a premium blockchain development company with seasoned experts in smart contracts, dApps, ICO/IEO and STO and NFT marketplace development.

FAQs:

What are the various programming languages for blockchain?

There are numerous languages for blockchain that can be used in generating smart contracts and dApps. These languages include Solidity, Rust, Go, Motoko, C++, Ruby, JavaScript and PHP.

Should you choose JavaScript or Rust for blockchain development?

If you’re looking for a programming language that provides next-level performance and memory efficiency, Rust should be your choice of language. However, Rust’s syntax is sometimes difficult to comprehend if you’re a beginner. In such cases, you can stick to JavaScript, which offers great productivity.

Is it enough to learn Solidity for blockchain dApp development?

Solidity is Ethereum’s proprietary language. It is contract-oriented and adopted at a global level by blockchain developers. Its syntax is similar to JavaScript. However, Solidity is relatively more suitable for smart contract development than for dApp development. Yet, it is a flexible language that can also be used for dApp development.

How much coding is required for blockchain?

If you’re building a smart contract or dApp, it is imperative to learn coding. You can learn Solidity or Rust to build a sophisticated blockchain project. Other options include JavaScript, Go and C++.

11 Lead Generation Strategies: How to Generate Leads for SaaS Businesses

Posted on by deftsoft

Did you know that you need to generate at least 50 quality leads to gain one customer? A lead is someone who fits your business’s ideal customer profile and discovers your company. In general, they’re keen to learn about your business.

On the other hand, a quality lead is when an individual visits your website and provides their contact information by filling out a form. For instance, if you run an HR management software that helps HR professionals manage their data, your website must reflect that information.

Here’s the big question: if you needed to generate thousands or even tens of thousands of quality leads, how would you do it? The answer is cracking the code for lead generation.

In this blog, we’ll plunge into sure-shot strategies for lead generation for B2B SaaS. It entails 11 foolproof strategies so that you never fall off track from collecting high-quality leads.

What is Meant by Lead Generation for B2B SaaS?

Now that you’re familiar with what a lead is, let’s learn about what is B2B lead generation for SaaS.

Lead generation for B2B SaaS is the process of identifying the right set of business organizations or enterprises that show interest in your software service. In other words, they have the potential to buy from you and can be your future customers. 

Lead generation for SaaS business is more of a spiral than a straight process. The first ignition to identify your potential clients is when they interact with your service. For instance, if someone visits your website and signs up for a newsletter, he’s a potential customer.

No one does it better than Salesforce. For instance, it has added a chatbot to register website visitors’ queries, which are a direct reflection of potential customers.

Salesforce

Lead generation for B2B SaaS is the first step in guiding users into the sales or marketing funnel. Most individuals think that advertising is the only way to attract leads. However, this is not true. Lead generation for SaaS includes the following strategies:

  • Content marketing
  • Email marketing
  • Pay-Per-Click (PPC) ads
  • Organic marketing
  • Cold calling
  • Website optimization
  • Event Marketing

Why is Lead Generation for SaaS Important?

Fundamentally, B2B lead creation is important to the business, sales, and marketing departments. Without lead creation, there wouldn’t be any leads to move through the sales funnel, no conversions, no clients, and no further business.

Apart from functioning as an organization’s lifeblood, B2B lead generation also furnishes crucial data to marketing representatives, sales representatives, and sales development representatives (SDRs), who are the people in the background.

Note: When practicing lead generation for SaaS, sales-qualified leads should be considered a high priority as they’re more likely to convert than marketing leads.

It is important to implement SaaS lead-generation strategies for the following reasons:

  • To filter ideal customers
  • Boost brand awareness and online visibility
  • Enhance conversion rate
  • Generate high revenue
  • Optimize sales pipeline flow

What is the Process for B2B Lead Generation for SaaS?

Process for B2B Lead Generation for SaaS

Lead generation is a crucial part of inbound marketing and a pivotal process of the marketing funnel. Bringing awareness about your brand is how you can attract new leads. As discussed earlier, leads are nothing but a bunch of individuals interested in your service.

The following are the well-defined process of lead generation for your B2B SaaS business:

1. Creating a Buyer Persona

It is important to find the right product-market fit. Therefore, you must find what an ideal customer looks like for you. You must craft a clear picture of the following characteristics of your ideal customer (buyer persona):

  • What are the preferences of your buyer persona?
  • What are the pain points of your ideal customer?
  • What are the interests of your buyer persona?
  • What are the demographics of your buyer persona?

2. Leveraging Marketing Tactics

After figuring out the buyer persona, you must choose a solid strategy to target it. You can target the ideal businesses through social media posts, blog posts, landing pages, and squeeze pages (landing pages with newsletter sign-up prompts). 

3. Lock In the Prospect

The purpose of lead generation for B2B SaaS is to create a consistent influx of businesses that can convert into actual clients. In case these leads become inactive, you can retarget them through social channels, email retargeting, etc.

Top-Notch Strategies for Lead Generation for SaaS Companies

It’s time to address the elephant in the room: how to generate leads for SaaS businesses. This section discusses B2B SaaS lead generation strategies. These strategies are a great option to adopt when you don’t want to opt for cold-calling or perform offline sales. To make it easy for you, we’ve considered the example of Human Resource Management (HRM) software to understand the B2B dynamics of the business landscape.

Let’s begin!

Strategies for Lead Generation for SaaS Companies

1. Newsletters for the Win

Newsletters serve as a valuable tool for engaging with potential lead generation and practicing how to generate leads for SaaS on a regular basis. For example, an HRM software company could curate content for its newsletters that includes industry news, tips for improving HR processes, case studies showcasing successful implementations of its software, and upcoming events or webinars. 

It is a great starter strategy for lead generation for SaaS businesses, as they can collect email addresses from prospective clients and reach out to them personally later on. 

By providing a mix of educational and promotional content, the newsletter keeps the software top-of-mind and positions it as a trusted resource in the HR space.

2. Content Marketing and Blogging

Content marketing serves as the backbone of the entire inbound marketing strategy and is one of the best practices for SaaS lead generation. Content marketing, particularly through blogging, allows HRM software companies to demonstrate their expertise and provide solutions to common challenges faced by HR professionals. 

By publishing in-depth articles, how-to guides, and case studies on topics relevant to their target audience, such as talent acquisition strategies, employee engagement tactics, and compliance issues, the software can attract leads who are actively seeking solutions to their HR problems. 

Additionally, maintaining a regularly updated blog can improve the software’s search engine visibility and drive organic traffic to its website. Remember to refresh your content according to prospects’ latest needs to grab their attention.

Pro Tip:

Don’t know how to generate leads for SaaS? You can create content according to the marketing funnel that works for your enterprise or business organization.

3. Social Media Advertising

Social media advertising, particularly on platforms like LinkedIn, provides HRM software companies with the opportunity to target their ideal audience of HR professionals. You can also use other social media channels, such as Instagram, Twitter, TikTok, Pinterest, Reddit, and Quora, to attract leads.

Note: Posting at the right time matters in the long run. For a time guide, refer to the following.

Right time to post on social media platforms, facebook, Instagram, Twitter, TikTok, Pinterest and LinkedIn

Through targeted advertising campaigns, the software can reach users based on factors such as job title, industry, company size, and interests. For example, the software could create sponsored content or display ads that highlight specific features or use cases of the software, driving traffic to landing pages where leads can learn more and sign up for a free trial or demo.

Therefore, social media advertising is another result-oriented B2B SaaS lead generation strategy.

4. Webinars and Workshops

Hosting webinars and workshops allows HRM software companies to engage with potential leads in a more interactive and educational format to generate direct leads for B2B SaaS businesses. By addressing common pain points and challenges faced by HR professionals, such as performance management, employee training, or remote workforce management, the software can demonstrate its value proposition and provide practical solutions. 

For example, a webinar on effective onboarding strategies could showcase how the software simplifies the onboarding process and improves employee satisfaction and retention.

5. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is not just related to ranking long-form content; it also plays a pivotal role in raking landing pages, websites, and even My Google Business Profile. Therefore, SEO is another undermined SaaS lead generation strategy.

For example, SEO is crucial for ensuring that HRM software companies’ websites rank prominently in search engine results pages (SERPs) when potential leads are searching for relevant keywords or phrases. 

By optimizing website content, meta tags, and site structure for keywords related to HRM software and related topics, such as HR automation, payroll management, and talent acquisition, the software can attract organic traffic from users actively seeking solutions in the HR technology space.

6. Email Marketing Campaigns

Email Marketing Campaign

Email marketing campaigns allow HRM software companies to nurture leads through the sales funnel by delivering personalized content and offers directly to their inbox. 

By segmenting leads based on factors such as industry, company size, or stage in the buyer’s journey, the software can send targeted emails that address the specific needs and pain points of each segment. 

For example, a lead who has downloaded a whitepaper on employee engagement could receive follow-up emails with case studies showcasing how the software has helped other companies improve employee morale and productivity.

7. Partnerships and Co-marketing

You can explore other channels such as partnerships for outbound lead generation services for B2B SaaS businesses.

As in the case of an HRM firm, forming partnerships with complementary businesses or industry associations can help HRM software companies expand their reach and attract new leads. By collaborating on joint marketing initiatives, such as co-hosting webinars, creating co-branded content, or participating in industry events together, the software can leverage the partner’s existing network and credibility to reach a wider audience of potential leads. 

For example, partnering with a recruitment agency could lead to mutually beneficial opportunities for cross-promotion and lead generation.

8. Customer Referral Program

Don’t know how to generate leads for SaaS? Use a customer referral program. Implementing a customer referral program incentivizes satisfied customers to refer their colleagues or connections to the software, effectively turning them into brand advocates. By offering rewards such as discounts, credits, or exclusive access to new features for each successful referral, the software can encourage customers to actively promote the product to their networks. 

For example, a customer who has had success with the software in streamlining their recruitment process may be more inclined to refer other HR professionals in their network who are facing similar challenges.

9. Case Studies and Testimonials

Case studies and testimonials provide social proof of the software’s effectiveness and help build credibility with potential leads. By showcasing real-world examples of how the software has helped other companies solve their HR challenges and achieve tangible results, such as increased efficiency, cost savings, or employee satisfaction, the software can demonstrate its value proposition and differentiate itself from competitors. 
You can also add a star-feature rating to your business. According to a recent post by ExplodingTopics on Twitter,

Only 6% of consumers say star ratings don’t affect their choices. 

38% of shoppers won’t do business with a brand unless they have a 4-star rating.

21% need to see at least a 3.5 rating, and 12% are happy to settle for 3 stars.

Source: BrightLocal

When considering the example of HRM software, featuring testimonials from HR professionals who have successfully implemented the software and seen measurable improvements in their processes can reassure potential leads of its efficacy and reliability.

10. Networking Events and Conferences

Attending industry events and conferences provides HRM software companies with valuable opportunities to network with potential leads and showcase their product to a targeted audience. By sponsoring booths, hosting networking sessions, or participating in panel discussions and speaking engagements, the software can increase brand visibility and establish thought leadership in the HR technology space. 

For example, hosting a live demonstration of the software at a major HR conference allows attendees to interact with the product firsthand and learn more about its features and benefits.

11. Free Tools and Resources

Offering free tools and resources related to HR allows HRM software companies to attract leads who are seeking solutions to specific challenges. By providing value upfront and demonstrating expertise in the HR domain, the software can position itself as a trusted resource and build rapport with potential leads. 

For example, offering a free HR audit tool or template for creating employee performance evaluations not only helps HR professionals address immediate needs but also introduces them to the software’s capabilities and encourages further engagement.

Wrapping Up

It’s a wrap on how to generate leads for SaaS. Lead generation for SaaS businesses requires a keen eye for detail and intricacy. In addition to cold-calling and door-to-door sales, understanding the value of various social media and other rich resources is important. You can prepare a concoction of educational and promotional content on various channels to attract your prospective clients. At the end of the day, businesses seek pure value, and you must be able to fulfill their requirements.

FAQs:

What is meant by lead generation for SaaS?

Lead generation for SaaS business refers to the process of identifying the right set of business organizations or enterprises that show interest in your software service. In other words, they have the potential to buy from you and can be your future customers. 

What are the best practices for lead generation for SaaS companies?

The best practices for B2B SaaS lead generation include leveraging web blogging and content advertising, Search Engine Optimization (SEO), newsletters, creating free tools and resources for the prospects, running email marketing campaigns, and creating partnerships with other businesses to get an influx of prospects.

What are the best social channels for B2B lead generation for SaaS?

The best social channels for B2B SaaS lead generation include social media platforms such as Instagram, Facebook, Pinterest, Twitter, Reddit and TikTok. You can also use newsletters to attract prospective businesses.

How to create inbound leads in SaaS?

You can create a consistent influx of leads for your SaaS business by applying top-of-the-funnel, middle-of-the-funnel and bottom-of-the-funnel strategies. You can work on social media posts and blog posts to create inbound leads. You can also create content for all stages of the buyer’s journey and create whitepapers and ebooks.

Top 5 Reasons to Choose PHP in 2025

Posted on by deftsoft

With almost 79% of the websites running on servers that utilize PHP, a whopping 244 million websites on the Internet are relying on PHP!

Expanded as a Hypertext Preprocessor, PHP is a general-purpose, dynamic scripting language used to build web solutions such as websites and web applications. As an open-source programming language, it offers many reasons to choose PHP in 2025 for developers. 

With extreme modernization, professionals have started relying on modern solutions, including Python, React, Angular, and JavaScript; however, PHP has evolved with time, with its latest 8.3.2 version, which rolled out in early 2025.

This blog is a full-fledged guide for web development learners, professionals, and enthusiasts who want to gain an in-depth understanding of what PHP is and why PHP is used in web development, i.e., the reasons to choose PHP in 2025.

What is PHP Web Development?

PHP for web development first became globally available in 1995. Its original contributor is a Danish-Canadian programmer named Rasmus Lerdorf, who created it in 1993. The PHP language is based on C language and is object-oriented.

PHP Web Development

PHP web development is the process of developing robust websites and web applications by leveraging the PHP programming language. It has been a popular choice for web development for a long time. If you don’t trust us, many popular websites, such as Wikipedia, WordPress, Mailchimp, Slack, Tumblr, Yahoo, Etsy, Facebook, and Canva, are built on top of PHP programming language and frameworks.

You can check out what PHP experts have to say in regard to the language:

“I can say for certain that PHP 7 performs at least as well as anything else around – and I don’t think any language has ever done such a great job of blistering performance improvements with very little Backwards Compatibility.”

~ PHP web consultant and specialist Lorna Mitchell

“I think that PHP is easier to get started for beginners and offers a wealth of advanced features that allow a developer to continue growing and advancing.
Also, I think another reason PHP has continued to grow strong is its continued growth based on developers’ needs.”

~ PHP enthusiast Adam Culp

How is PHP Used in Web Development?

PHP is an open-source scripting language written for a server. It interacts with front-end and back-end frameworks, so it is specifically used for backend scripting. The following are the highlighting arenas where PHP is used in web development:

  • It is used to handle the backend of the server side of a web application.
  • It can load data from a server and put it into HTML DOM.
  • It can also be utilized to connect to different databases and apply scripts to HTML.
  • It can be used to create interactive and dynamic webpages, applications and e-commerce platforms.
  • It can be used to send and receive emails.
  • It can be used to collect data from web forms.
  • It can also be used to send and receive cookies.
  • It can generate output in various formats such as XML, PDF, HTML, Flash and other file types.
  • It can also be used to modify and manipulate data present in various databases.
  • It can be used to write, open, delete, read and close files on a server.

What are the Reasons to Choose PHP in 2025?

Let’s explore the primary reasons to choose PHP in 2025 in web development. We’ll go through the advantages of using PHP in developing websites and web applications. One of the best reasons to choose PHP in 2025 is the freedom to create custom web development solutions.

Reasons to Choose PHP in 2024

The following are the pivotal reasons to choose PHP in 2025:

1. Free & Learner-Friendly Programming Language

PHP is an open-source programming language specifically built to give commands to the server at the backend. It is an economical and pocket-friendly solution for professionals who want to build dynamic websites, web pages, web applications, and e-commerce platforms. 

Another upside of the language being open-source is that it is backed by a strong community of coders and professionals, thus making it a lucrative choice for learners. You can always gain an edge throughout your learning curve as you stay up-to-date with the latest industry trends related to PHP.

Let’s shed more light on PHP’s role as a server-side programming language. It allows the creation of dynamic web pages that can be customized based on user data and other information. It also allows the efficient delivery of information custom-made for individual users, thus ensuring that they are accountable for an outstanding and interactive user experience.

2. Secure and Scalable

Over the years, a lot of people have bashed PHP as an ‘unhealthy’ web development programming language. However, the PHP developers have been unstoppable since then! They’ve created many iterations to date to make it more secure and scalable than ever. Therefore, PHP also offers in-built security features. It is immune to various web vulnerabilities such as SQL injection and cross-site scripting (XSS). Security is now indeed one of the reasons to choose PHP in 2025!

Note: SQL injections are the most common type of malicious attack that can occur while executing PHP code. In such cases, the best practice is to use PDO (PHP Data Objects), which are lightweight and consistent frameworks for accessing data in PHP.

Another one of the best reasons to choose PHP in 2025 is that the programming language’s community keeps up to date on security patches and suggests concurrent fixing solutions. 

PHP is also a scalable programming language that is able to handle large volumes of traffic. It is also easy to add new servers to a PHP application.

3. Multi-Operating System-Friendly

You can consider PHP to be the jack of all trades since it is compatible with a multitude of Operating Systems. To call out their names, PHP is compatible with Windows, MacOS, Linux, Unix, etc. It also works perfectly fine with iPlanet, Microsoft, Tornado, Netscape, and Apache servers. Additionally, it supports a plethora of databases, such as MySQL and MongoDB, including 20 others.

Therefore, it is compatible with all the major operating systems. It is also a great tool for creating cross-platform web applications, meaning these applications can run on more than one operating system.

4. Aligns Well With CMSs

Another one of the major reasons to choose PHP in 2025 for web development is its full-fledged compatibility with many prevalent Content Management Systems (CMSs). Not everyone in the business is well-versed in web development technology, so professionals leverage the power of CMS to modify, maintain, and update content across various platforms. 

PHP is compatible with many CMSs, such as Magento, Shopify, Joomla, Drupal, Magento, etc., making it a suitable choice for many industry professionals. Therefore, most of the popular CMSs are compatible with PHP-based frameworks. 

5. Treasure of Libraries

 As Python is quite popular for its array of libraries, PHP also has a pool of robust and pre-installed libraries. The following is the list of the various libraries available in the suite of PHP programming language:

  • Monolog
  • Laravel Admin LTE
  • PHP AMQP Library
  • PHP dotenv
  • Symfony Finder Component
  • AWS SDK for PHP
  • Symfony Filesystem Component
  • Symfony Console Component

Therefore, PHP offers comprehensive support for HTTP fetching, regular expressions, URL parsing and database drivers.

Join Hands for Custom PHP Web Development Services

Are you short on time and looking to outsource your web development project? It is a judicious decision to invest in a PHP web development company right now. With an array of experienced PHP web developers and designers, Deftsoft is an abode for professionals with hands-on experience in the industry. With over 18 years in the industry, we have worked with thousands of clients across the globe, including Fortune 500 companies.

You can contact Deftsoft, an industry-recognized PHP web development agency, to kickstart your dynamic and custom web development project.

FAQs:

What is PHP web development?

PHP web development is the process of building websites, web applications and dynamic e-commerce websites. PHP is a server-side programming language that is robust, flexible and community-backed. You can create customized web solutions using various PHP frameworks to build solid solutions.

Is PHP good for web development?

Unlike mainstream opinions, PHP is a dynamic, flexible, open-source and secure tool for web development. It offers customized solutions and comes with numerous advantages for web developers and other non-tech professionals. It is open-source, secure and scalable, and works well with many popular Operating Systems and CMSs such as Shopify, Magento, Joomla, etc., and offers a number of libraries to work with.

What is a PHP full-stack developer?

A PHP full-stack developer is a professional who offers a complete range of services related to web development, whether backend or frontend. He is responsible for creating, testing, and deploying innovative web applications and identifying and fixing compatibility issues involving CSS, HTML, and scripting.

Where can I find a reliable PHP web development agency?

Deftsoft is a trustworthy PHP web development company with a proven track record of successful clientele. We’re a Clutch-recognized company that has provided custom PHP web development services for a wide range of industries, such as real estate, logistics, e-commerce, hospitality, retail, and fintech.

Is PHP backend or frontend programming language?

PHP is a backend scripting programming language used to write commands to the server. It can then perform custom web development tasks. With PHP, one can create dynamic and interactive web pages and applications, create forms, send and receive cookies, and do so much more.

Google’s Robots for Ad Creation: Peek AI Era

Posted on by deftsoft

WPP Open marketing operating system is all set to integrate with Gemini 1.5 Pro, raising the bar in marketing creativity, productivity, and efficiency.

Can you imagine a world where ads are created and post-produced by AI? Well, the wait is over. The world’s largest advertising and PR company, WPP, recently partnered with Google to build ads using the former’s proprietary AI miracle, Gemini.

To shed more light on WPP, it is a British communications, PR, advertising, and commerce multinational company that serves as the parent company of various ad firms, such as Ogilvy, Wunderman Thompson, and VMLY&R. According to Statista, the company bagged a revenue of $18.9 billion in 2023 and is set to transcend enterprise boundaries with this gigantic collaboration.

The company is all set to leverage Gemini AI to create ads. It would also include the following:

  • Ad narration.
  • Voiceover script generation.
  • Product image creation.

The landmark partnership with WPP means that Google’s robots could potentially create ads for some of the world’s biggest brands, such as the Coca-Cola Company, L’Oréal, and Nestlé.

PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. With the world’s biggest ad group actively incorporating Google’s Gemini into their strategy, it’s a pivotal moment, and advertisers should pay attention. This integration holds the promise of transforming the industry landscape.

Why WPP Made the Groundbreaking Collaboration?

WPP is fixated on the potential of transforming marketing capabilities and functionalities. To quote the exact words, WPP is anticipating that the collaboration with Google will “drive a step-change in marketing efficiency and effectiveness.” All thanks to Google, it can put forth its expertise in generative AI (Gen AI) technology, data analytics, and cybersecurity. 

These technologies are revolutionizing the marketing scenario, global creative reach and thorough understanding of clients’ requirements.

Gemini Technology in Action

Now, you must be wondering how the whole process of ad creation will work. It is simple. Google’s proprietary advanced generative AI tools will be integrated with WPP’s marketing and advertising data. 

This integration of the data will open the doors for the WPP’s clients to create product/service-specific content for their brand that caters to the users’ needs. After all, the power of generative AI cannot be underestimated. 

There’s more to the integration!

The integration of data will also provide deeper insights into the client’s target audience preferences and requirements. Additionally, this merging of the technologies will allow the WPP clients to understand the effectiveness of their formulated content and the degree to which they can optimize their campaigns.

What are the Use-Cases of Technological Integration?

There are four major innovative use cases of Google’s collaboration:

  • WPP Open Creative Studio

WPP Open has its own proprietary gen AI app, the Creative Studio. This Creative Studio is integrating with Google’s Gemini 1.5 Pro technology. The versatile nature of this integration will help with various tasks, such as writing headlines or even turning a sketch into an image. By integrating gen AI, users can also build feature-rich and dynamic user interfaces. You can provide in-depth prompts to the tool regarding the brand’s color palette, voice, fonts and even previous marketing campaigns.

  • Smarter Content Optimization

WPP also offers an AI Performance Brain that can predict the success of a marketing campaign even before it launches. This is achieved by integrating Gemini 1.5 Pro with the WPP Gen AI, which enables faster predictions with high accuracy. This tool can help business organizations save millions of dollars by only investing in marketing campaigns with the potential to perform well.

  • AI Narration

Gemini 1.5 Pro has taken the art of video creation to the next level. With the help of AI, users can create customizable video narration scripts automatically. ElevenLabs, a reliable WPP partner, then creates a realistic voiceover of the generated script. Therefore, the video narration process is now simple, easier, feasible, and efficient with a personalized touch.

  • Hyper-Realistic Product Representation

The Gemini AI has taken product visualization technology up a notch. It uses the Universal Scene Description 3D file formats to understand the brand’s style guidelines, such as colors, logos, fonts, etc. It can also incorporate the product’s shape, design, and packaging. These hyper-realistic images can be used for marketing and advertising of the products.

What WPP Said?

This is what Stephan Pretorius, Chief Technology Officer at WPP, said:

“This collaboration marks a pivotal moment in marketing innovation. Our integration of Gemini 1.5 Pro into WPP Open has significantly accelerated our gen AI innovation and enables us to do things we could only dream of a few months ago. With Gemini models, we’re not only able to enhance traditional marketing tasks but also to integrate the end-to-end marketing process for continuous, adaptive optimisation. I believe this will be a game-changer for our clients and the marketing industry at large.”

What Google Said?

This is what Thomas Kurian, CEO of Google Cloud, said:

“AI has the potential to unlock new levels of effectiveness for marketers, whether it is optimising campaigns, automating repetitive tasks like brand descriptions, or sparking entirely new ideas. This partnership brings the power of Google Cloud’s gen AI capabilities together with WPP’s marketing domain expertise to help our mutual customers create better campaigns that resonate with consumers in a deeper way.”

WPP has made an annual investment of £250 million in AI, data and technology and its strategy is to capitalize on new-gen technologies through groundbreaking collaborations with enterprises like Google.

How To Implement A Full-Funnel PPC Marketing Strategy

Posted on by deftsoft

Pay-per-click (PPC) is a driving force in fetching results for all digital marketing efforts. It combines the input of keyword research, ad campaigns and landing page optimization to build a PPC strategy that yields tangible results. 

The signs of having a foolproof PPC marketing strategy include a significant increase in the company’s revenue. This blog deciphers how to implement a solid PPC marketing strategy so that you can steal it for your business. Time to dive in.

What is a PPC Strategy?

A PPC marketing strategy involves leveraging ads to bring your results to the top of search engines such as Google. Imagine you work for a new business whose goal is to increase brand visibility.

The goal of a PPC strategy is to implement marketing tactics to navigate through customer journeys across the marketing funnel. In simple words, a PPC strategy could simply mean working on driving brand awareness through Google by targeting keywords that people actively search related to your product/service but are not yet aware of the solution or using social media marketing.

Now, let’s talk about an advanced full-funnel PPC strategy, which is a Google ad campaign. It involves creating a strategy for running paid ads for your brand for competitive keywords. It uses a bidding system for which you must be willing to pay the highest bid as well, i.e., cost per click (CPC). 

Of course, you can’t outrank your competitors for every keyword. Therefore, you must deploy a smart PPC strategy, such as finding less competitive keywords with high volume to outbid your competitors.

Understanding the marketing funnel is pivotal to implementing a full-funnel PPC marketing strategy. Let’s define it!

What is Meant by Marketing Funnel?

A marketing funnel is a marketing model that depicts the customer journey before and after making a purchase. It is a multi-step process that highlights the stages of an individual looking for a solution, finding out about your brand, liking it or engaging with it, and finally, making a purchase.

Marketers and analysts often follow the AIDA marketing funnel model. This model stands for the following:

  • Awareness
  • Interest
  • Desire
  • Action
Marketing Funnel

Let’s break down each of these stages of the marketing funnel.

1. Awareness

It is the first stage of the customer journey where your potential customer has not yet heard about your brand. He must be finding a solution to his problem but is not yet aware of your brand.

For example, if you run a shoe business with a USP of comfort and pain relief, you can target the following keywords:

‘Shoes for bunions’
‘Running shoes for men’

The first step is all about making individuals aware of your brand’s existence and the solutions it offers.

2. Interest

The next stage is when individuals start to show interest in your brand. Their actions include browsing through and interacting with the website, signing up for a newsletter, or following your social media handles, such as Instagram or Twitter.

This is the stage when you must make everything easy for users to navigate.

3. Desire

This is the stage of the PPC marketing funnel where individuals start to consider your product. They’d remember your product/service, compare it with other existing competitors, look for reviews and testimonials, browse social media via hashtags, or talk to their friends or family.

This step in the marketing funnel is also called the ‘consideration’ stage since your potential customers are exploring their options and considering you as one of them.

4. Action

The action stage is when your prospects are actually going to make a purchase from your website. This stage is also called the ‘conversion’ stage, as the prospect has finally been converted into your customer. 

Your aim at this stage is to make it easy for the users to navigate through the website seamlessly and make a payment.

How to Implement Full-Funnel PPC Marketing Strategies?

Only when you’re aware of the marketing funnel and how it defines the entire customer journey can you apply a full-fledged PPC-integrated marketing strategy and tactics. To make it easy for you, we will take the shoe brand as an example.

Let’s split our strategy into three parts:

  • Keyword research
  • Ad campaign 
  • Landing page optimization

  We’ll now apply these strategic steps in each stage of the marketing funnel.

1. Awareness Stage

As discussed earlier, the awareness stage is when prospects don’t know that your brand exists. Therefore, this is the stage where you need to create a strategy to capture prospects by offering your solution to their problem.

  • Keyword Research

You must keep the following pointers in mind when implementing the keyword research strategy in the awareness stage:

  1.  Handpick keywords that represent your brand and are in tune with what people are looking for.
  2. You can use keyword research tools, such as Google Keyword Planner, Ahrefs, or SEMrush, to make a list of keywords with tangible volume and minimal difficulty.
  3. You can use the following examples:

‘Sports shoes for running’
‘Shoes for jogging’

Keyword Research
  • Ad Campaign

 You can use attractive images to indulge your potential customers in your ads. You can also leverage immersive videos to effectively present your brand’s value. It is also important to use an eye-catching headline in your ads to attract prospects.

  • Landing Page Optimization

You must keep the following things in mind when implementing the landing page optimization strategy in the awareness stage of the marketing funnel:

  1. Your landing page must depict consistent branding. All the elements of the landing page should make the customer journey easier and prompt the users to engage with the website.
  2. It is always a great idea to link comprehensive and educational blog posts through the landing pages for enhanced user engagement. When the user extracts knowledge and information, he’ll automatically value your brand.

Adding call-to-actions (CTAs), such as ‘Learn More’ or ‘Download Free Guide’ will prompt the users to move further down the marketing funnel.

2. Interest and Desire Stage

Now that the customer has entered the market and is a potential customer, the goal of the interest and desire stage, also called the consideration stage, is to help individuals find the product-fit match. This means that the user is aware that your product/service exists but cannot find a suitable one for himself.

Customers desire to learn about your products and their use cases. To this end, you can encourage customers to sign up for newsletters, which will provide exclusive information and enticing discounts.

  • Keyword Research

You must keep the following pointers in mind when implementing the keyword research strategy in the consideration stage:

1. At this stage, the user is looking at reviews and comparing your product; therefore, it is a smart practice to use keywords such as:

‘best shoes for running’
‘sports shoes comparison’
‘sports shoe reviews’

2. You can leverage tools such as SEMrush, Ahrefs, or Google Keyword Planner to get the list of keywords for the consideration stage.

  • Ad Campaign

You must create ad copy that attracts the user to your brand. For instance, you can create an ad with the copy ‘durable long-distance trainers.’ This is how Asics is creating ad copies to sell its trainers.

Another significant full-funnel PPC marketing strategy is customer retargeting. When a customer visits your website once, you can utilize cookies to track the user’s activity and then retarget with ads on social media. This practice will psychologically prompt the user to make the purchase.

  • Landing Page Optimization

It is important to remember the following PPC marketing strategies when optimizing the landing page for the consideration stage:

  1. At this stage, the landing page content must highlight user reviews, testimonials and case studies. A good tip is to add video reviews of your customers. This will enhance your website’s credibility.
  2. Call-to-actions (CTAs) can make or break the motive of your website’s landing page. Ensure that you use compelling CTAs such as ‘Sign Up for Newsletter’ or ‘Start Your Free Trial’ or ‘30-Days Refund Guaranteed’.

3. Action Stage

The action stage is the final stage and is also called the conversion stage. To give you a clear idea, the average e-commerce conversion rate is 2.5-3%. This means that only a tiny percentage of prospective customers convert, i.e., make a purchase.

The idea behind the complete PPC marketing funnel is to convert users into buying your product/service. If that doesn’t happen, the strategy has no point. Therefore, this final stage is the most crucial one.

  • Keyword Research

You must follow the below-mentioned full-funnel PPC strategy for keywords dedicated to the conversion stage:

  1. The keywords for this stage must be transactional and/or commercial in nature. In other words, the CTAs must include the words ‘Buy’ or ‘Invest’ as a prompt for potential customers.
  2. You can use the following set of keywords for your landing page or blog posts:

‘Buy durable running shoes’
‘Invest in the right pair’

  • Ad Campaign

The PPC marketing strategy for ad copies at this stage is to use clear-cut CTAs, such as ‘Buy Now’, ‘Request a Quote’, or ‘Find Your Fit Now.’ Usually, users add things to their cart but do not make a purchase. You can retarget them with carousel posts on social media with ‘Buy Now at [X]% off.’

  • Landing Page Optimization

Your curated landing page must prompt the user to make a purchase. You must also add discounts and promotions on this page to lure users into making a positive decision. The page layout must be seamless and simple. Ensure that you remove distracting elements, such as the navigation bar from the conversion page. This practice will prompt users to make a purchase.

Another great tip is to keep the payment process easy. You must offer multiple payment options, such as PayPal, credit/debit card, or even third-party buy-now-pay-later options.

How to Measure the Effectiveness of PPC Marketing Strategy?

Once you’ve applied the full-funnel PPC marketing strategy and learned how to implement it, how do you make sure that the strategy is actually working? You do so by measuring the results. There are certain metrics to do so. This section of the PPC marketing strategy guide is dedicated to the metrics to measure the effectiveness of your strategies.

How to Measure Full-Funnel PPC Strategy Success

1. Behavior/Conversion Tracking

You can use Google Analytics tools to gauge how users interact with your website. You can also use heatmaps to understand the customer journey for your website via a user. The tool also allows you to drill down the user activities for various pages.

Another great tool is Google Tag Manager, which allows you to track conversions by depicting the user’s interaction with the website at every stage of the marketing funnel.

2. Key Performance Indicators (KPIs)

It is pivotal to monitor significant KPIs to measure the success of your full-funnel PPC marketing strategy. The following are the primary KPIs to track:

  • Click-Through Rate (CTR)

The CTR metric tells you about the percentage of people who clicked on your ad. It depicts the total number of people who clicked on your ad out of all the impressions (people who saw your ad). This metric is a sign of ad relevancy to the users. It is calculated as follows:

CTR = Total number of impressions/Total number of clicks*100

Note: Create ads that are relevant to the users by using relevant keywords.

  • Conversion Rate

Clicking on the ad is okay, but are users making a purchase? This is why the conversion rate is an important metric. It gives you a reality check. It gives you the percentage of people who clicked on your ad and performed the desired action. 

The conversion rate can be calculated as follows:

Conversion Rate = Number of conversions/Total number of clicks*100

Other good metrics for measuring the success of full-funnel PPC strategies, such as quality score and cost-per-click (CPC), exist.

Bottom Line

Formulating a solid full-funnel PPC marketing strategy can help you gain traction in your company’s revenue growth. From examining the complete marketing funnel to knowing how to implement it to measuring the KPIs, the whole process aims at boosting your revenue. A pro tip is to tweak the strategies in the PPC marketing funnel to find the best fit for your brand. 

If you’re looking for a partner to help you implement full-funnel PPC marketing strategies and generate tangible results, look no further than Deftsoft. Our team of experts is looking out for you. Reach out to know more!

FAQs:

What is a PPC funnel strategy?

A full-funnel PPC marketing strategy is a set of marketing tactics that businesses can deploy to prompt prospective customers to take a desired action. This action could be making a purchase or signing up for a newsletter. The strategy is built to make the customer journey easier throughout the marketing funnel, right from making potential customers aware of your brand to propelling them to make a purchase.

What is the best PPC marketing strategy?

It is important to grasp the eye of your potential customers right from the beginning. This is why you should leverage relevant long-tail keywords that users are searching for. You can find these keywords through different tools, such as Google Keyword Planner, Ahrefs, or SEMrush. You must also follow a holistic approach and maintain an active presence on social media.

Are Google ads enough for the PPC marketing strategy?

It is good to be prevalent on Google ads. However, a strong social media presence can expose your business to enhanced visibility and a large user base. Therefore, you must give equal attention to social media through ads, such as Facebook and Instagram ads.

What strategy should be followed for full-funnel PPC marketing campaigns?

You must implement three main strategies in each stage of the marketing funnel. These include relevant keyword research, relevant ad copies, and landing page optimization through CTAs.

What are the primary KPIs to measure the success of a PPC marketing strategy?

The primary KPIs for the success of a PPC marketing campaign include Click-Through Rate (CTR) and Conversion Rate. The CTR gives the percentage of individuals who clicked on your ad. The conversion rate refers to the percentage of users who performed the desired action after clicking your ad.

How to Become an Android Developer in 2025:  A Beginner’s Roadmap

Posted on by deftsoft

Android development is one of the most sought-after career paths, especially for people trying to break into the IT industry. Android is an open-source Operating System developed by Android Inc., but later on, in 2005, it was acquired by Google. It is a Linux-based OS that is specially built to run on smartphones and tablets. Currently, there are over 3.9 billion Android smartphone users, which accounts for 48.22% of the entire global population!

With such a whopping number, it is imperative to get an Android developer certification. However, if you’re looking to become an Android developer for free, we’ve got you covered. This guide is the best to consider for the Android developer roadmap. 

Whether you want to become an Android developer from scratch or you wish to switch your career to Android development, you must read this guide. Let’s get started!

What is Android Development?

Android development refers to the process of building, programming, testing and optimizing applications for devices that use Android as their Operating System. The process involves the user of an Android development kit, which includes popular programming languages, such as C++, Java, Python, Kotlin, and much more.
Be it gaming, e-commerce, designing, or any other app, our Android app development roadmap can help you become an Android app developer. For example, Duolingo, one of the most popular apps of 2025 for learning new languages, math, and much more, is an Android application.

Duolingo

Do you know that you can now create Android applications that can also be built to run on iOS devices? Sounds impossible, right? This is possible with the concept of cross-platform development. Java is one of the most preferred programming languages for cross-platform app development.

For instance, Airbnb is a cross-platform app built on React Native using JavaScript and React frameworks.

Why is Android Development The Right Choice?

Why Android Development is Better

There are plenty of reasons why you must choose Android development over any other Operating System to build your first app. These reasons are listed below:

  • Cost-Effective

Developing an Android app is far more economical than building an app for any other Operating System. The Android app developers also have better reach as there is a wider base of users in the Android community.

  • Wide Utility 

Kotlin is the primary programming language for building Android applications. This modern, open-source language can easily be integrated with Java. You can also use Kotlin to build cross-platform apps that run on both Android and iOS Operating Systems. In addition, Android is a versatile choice for application development as it allows you to focus on various platforms, such as Ubuntu and Symbian.

Also read: iOS vs. Android: Which Platform is Better for Your App?

  • Free SDK Tools

One of the major advantages of Android app development is that you don’t need to pay any charges for the Software Development Kit (SDK) tools. It comprises a set of tools, such as SDK tools, build tools and platform tools. Although the development process includes coding, graphic creation costs, assets, audio and other related costs, Android development is still comparatively more affordable than any other Operating System.

  • Easy Approval

Once an Android app is built and tested, it is easily approved by the Google Play Store in a day or even less than that. In fact, there is only a one-time fee of $25 when you upload your first app on the Google Play Store. After that, you can upload your apps for free on Google Play.

  • Open-Source

Android development is open-source, so you don’t need to spend money or buy memberships to build your Android app. Other related tools are also free of cost and beginner-friendly.

What Are The Prerequisites for Android App Development?

Prerequisites for Android App Development

If you’re wondering and searching for how to become an Android developer, you must first go through the requirements needed to begin your Android development journey. These requirements are mentioned as follows:

  • Device

The foremost requirement to begin your Android development journey is to invest in a Windows, MacOS, or Linux computer or laptop. A Windows device is the most preferred one. You’d also need an Android device to test your app. Don’t have an Android device? That is no problem. You can also use an emulator.

  • Programming Languages

The first step to becoming a skilled Android developer is to build a solid command of Android development programming languages, such as Java and Kotlin. These languages are required to code the apps in a coding environment, such as an Integrated Development Environment (IDE).

  • Development Environments

Speaking of coding an app, it is only a development environment where an app is coded. Android Studio is the most used development environment for Android app development. It is the official integrated development environment built on JetBrains’ IntelliJ IDEA software. You can download the software on Windows, MacOS or Linux.

  • Design Principles

It is also important to have at least an introductory knowledge of mobile app design principles, including UI/UX guidelines, app psychology, layout basics, colour consistency, etc. 

  • Version-Control System

Being familiar with a version-control system is another great advantage. It is a system used to track and manage changes to software code. The goal of this software is to manage source code amongst teams for streamlined operations. For example, Git is a version control system.

  • Basics of Software Development

Your foundation must be strong when stepping into the Android development landscape. Understanding the basics of software development, such as data structures (trees and graphs) and algorithms, is pivotal. Object-oriented programming is also crucial for building well-structured and efficient apps.

How to Become an Android Developer Step-by-Step?

How to Become an Android Developer

If you’re looking for an Android app development roadmap, you’re at the right place. Whether you’re a beginner starting from scratch or a fresh graduate out of high school, follow this Android developer roadmap.

1. Get a Relevant Degree

If you have the time and money, it is the wisest decision to get a graduate or postgraduate degree in Android development. A bachelor’s degree in Computer Science, Information Technology (IT), or Computer Engineering can help you gain hands-on experience with the tools and technologies required in Android app development. 

2. Learn Programming

If you don’t want to invest in a hefty degree, the first step in the Android developer roadmap is to learn programming. You need to learn the following programming languages to become an Andriod developer. The list is as follows:

  • Java

 Java is one of the most important programming languages to build an Android app. It is a class-based and object-oriented programming language. Its syntax is deeply influenced by C++. An Android developer uses Java in an integrated development environment such as Android Studio to build a solid Android app. You must familiarize yourself with the concepts of class, operators, identifiers, data types, inheritance, static methods, lists, variables, loops, objects, dates and arrays, and other fundamentals of the language. You should then start learning Java syntax.

After learning the basics, you can work on a tiny project to build your own Android app in Java following this tutorial.

  • Kotlin

Kotlin is a modern, open-source programming language that is technically considered better than Java. It is an object-oriented, statically typed, and general-purpose programming language developed by JetBrains, a company that built a powerful IDE like IntelliJ and many others. In fact, it is a new language in the Java Virtual Machine (JVM). It is even called an official language for Android app development, followed by Java. You must be familiar with the functions to perform comparisons using operators and other fundamental concepts.

  • Extensible Markup Language (XML)

You can view web data by using the Extensible Markup Language (XML) programming language. A lot of times, Android app developers need to transfer data from the web to apps and vice verse. This is exactly the time when learning XML programming language becomes an indispensable practice.

  • Structured Query Language (SQL)

SQL is a syntax-based language used to manage databases in Android apps. It can also retrieve, manage, and store web data. Therefore, it is important to learn this language for database management.

3. Learn about Development Tools and Frameworks

Once you get the hang of programming languages, mainly Kotlin and Java, it is time to code! Choosing the right integrated development environment (IDE) is the primary step when following the Android app development roadmap. 

Development Tool:

  • Android Studio 

Android Studio is the official IDE for Android app development, as Google declared. You can use various programming languages when working in Android Studio. These languages include C++, Java, JavaScript and Kotlin. Developed by JetBrains in 2011, the software is based on IntelliJ IDEA software. You can download Android Studio on any computer running a 64-bit version of Windows (8, 10 or 11), MacOS (10.14 Mojave or later), Linux and ChromeOS.

Android Studio

Frameworks:

  • Flutter

Google has developed and is supporting an open-source framework called Flutter. Using a single codebase, front-end and full-stack developers can create an application’s user interface (UI) on several platforms. When it was introduced in 2018, Flutter primarily enabled the development of mobile apps. Currently, Flutter facilitates the creation of applications on six different platforms: Windows, MacOS, Linux, iOS, Android, and the web.

Creating a UI that is beautiful and consistent across an application’s six supported platforms is made easier using Flutter. We will start by contrasting Flutter with native development because it is a cross-platform development framework. After that, we can draw attention to Flutter-specific characteristics.

  • Jetpack Compose

A contemporary framework for creating native Android UI is what Jetpack Compose is. Jetpack Compose leverages strong tools, intuitive Kotlin APIs, and minimal code to streamline and expedite Android UI development. For Android developers, Jetpack Compose offers an alternative to the conventional XML-based approach to UI development: a declarative and succinct method. It makes use of Kotlin’s capabilities and offers a cutting-edge, user-friendly method for creating UI elements.

4. Work on Your Soft Skills

Android developers often work collaboratively in teams with UI/UX designers, developers, engineers such as DevOps and Software engineers, business analysts, testers and many other professionals. Therefore, a fresher Android developer must be proficient in the following soft skills:

  • Communication Skills
  • Teamwork and leadership skills
  • Time management
  • Organizational skills

5. Create a Portfolio and Showcase Your Work

Once you learn how to work with SDKs, code the app and test it via an Android device or emulator, you must consider publishing your app on the app store. If your app follows all the guidelines, it will published on the Google Play Store. If you want to land a job in the industry, it is always the best idea to showcase your work by directly uploading your created app to the store. If approved, your app will then be available for public downloads.

6. Get a Certification/Internship

You can also get an Android developer certification to enhance your chances of landing high-profile jobs. According to CompTIA, 91% of employers consider IT certifications in the hiring process. You can also consider getting an internship in Android development to gain hands-on experience.

Bottom Line

Whether you’re looking to become an Android developer from scratch or switch career paths, this guide is one of the best beginner-friendly Android developer roadmaps. Make sure that you follow a guided path and grasp the industry’s in-demand skills. The learning curve of Android development is quite easy, especially when you’re familiar with a programming language. Follow along the steps mentioned in the guide to get started with an Android development company.

FAQs:

  1. Who is an Android developer?

    An Android developer is a professional who builds, codes, tests, and optimizes apps for various Android devices, such as smartphones and tablets. He builds apps using SDKs and Integrated Development Environments (IDEs) such as Android Studio. An Android developer is also proficient in coding languages like Kotlin, Java, C++, etc.

  2. How long does it take to become an Android developer?

    It takes around 8-12 months to learn the important skills to become an Android developer, such as programming languages, tools, IDE, etc. Yet, it can take 2-3 years to become an expert in the field.

  3. What is the best Android developer roadmap?

    The best Android app development roadmap is to get a degree, learn programming languages such as Kotlin, Java, C++, XML; learn about development tools and frameworks such as Android Studio, Flutter, Jetpack Compose; work on your soft skills and create a portfolio.

  4. How long does it take for app approval on Google Play Store?

    It takes almost a day to get approval for your app on Google Play Store. You just need to pay a one-time fee of $25 to publish your first app on the Play Store. Then, you can upload your apps for free.

  5. Can I build an Android app that runs on iOS, too?

    Yes, you can build native apps, i.e. apps that run on both Android and iOS. Such apps are built using React native or any other framework.

Metaverse Geek Checklist: Top Trends in 2025

Posted on by deftsoft

Metaverse has been the buzzword of the decade and has taken the entire world by storm. The tech world insists that the Metaverse is still the next big thing, as evidenced by the research done by the Pew Research Center and Elon University. Over 600 technology innovators and leaders were asked to share their insights on the Metaverse trends, and this is what the outcome was: 54% of these innovators were of the opinion that Metaverse will become truly immersive and become an important part of people’s daily lives by 2040.

Fast-forward to 2025. According to DemandSage, there are more than 600 million active users of the Metaverse worldwide. 51% of these users are 13 or younger, and 83.5% are below 18 years old.

This blog sheds light on what Metavserse is, whether the Metaverse is dead, and, finally, the upcoming trends in Metaverse.

What Exactly is Metaverse?

If you follow technical leaders and innovators, such as Mark Zuckerberg or Satya Nadella, the CEOs of Meta and Microsoft, respectively, they often refer to Metaverse as the ‘future of the Internet.’ 

So, is Metaverse an entirely different digital world, a video game, or even a simulation? Many people associate Metaverse with Avatar-based video calling. Let’s discuss what exactly it is!

Metaverse itself isn’t a single technology but a bunch of technologies combined together to create an enhanced virtual experience. You can consider Metaverse technology to be the fusion of reality and the digital world, which is often referred to as Augmented Reality (AR). The technology also includes the existence of a digital world that continues to persist even when humans are not in touch with it.
So, is your favorite game, Fortnite, an example of Metaverse? It is more like saying that Google is the Internet. Of course, you can shop, play, and socialize in the Metaverse, but it still doesn’t refer to the whole of the Metaverse world.

What-is-Metaverse

Therefore, to sum up, Metaverse is the consolidation of the physical and digital space accessed through computers or head gears, such as Apple Vision Pro, enabled through Extended Reality technologies, such as Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR).

If you want to know how to develop a Metaverse app in 2025, check out this beginner’s guide.

Is the Metaverse Dead in 2025?

If you think the Metaverse hype is dead, you might want to think twice. Beginning right from the time Meta came up with the term; the technology is now often referred to as the ‘M-word’. There might be a dip in the hype of the term ‘Metaverse,’ yet the technology’s vision is still at the right pace.

Vishal Shah, Meta’s VP of Metaverse, believes that only the hype, not the idea of Metaverse, is dead. In a recent interview with Fortune, Vishal referred to Gartner’s Hype Cycle and said:

““…we didn’t invest for the hype, we have been investing in the space for years.”

This is what brings us to the section: top trends in Metaverse that you need to watch out for.

Top Metaverse Future Trends in 2025

Metaverse Future Trends in 2024

Let us now explore the top Metaverse trends that are about to dominate the future.

1. Metaverse Gaming

Metaverse gaming is one of the most popular Metaverse trends. Gaming has been one of the foremost industries that have embraced Metaverse technology. The intersection of gaming and the Metaverse is groundbreaking as it is giving birth to new possibilities in cloud computing, gaming, and virtual reality. 

A lot of businesses are exploring the possibilities of Metaverse gaming to offer an immersive user experience. For example, gaming platforms like ROBLOX have expanded their gaming experience into Metaverse.

Here are a few pro tips for businesses to ace your venture in the Metaverse gaming landscape:

  • Incorporate Unity or Unreal Engine programming for advanced gaming experience.
  • Leveraging advanced AI algorithms, such as behavior trees, Pathfinding AI, reinforcement learning, etc., to build Metaverse-incorporated gaming experiences.
  • Utilize the power of cloud infrastructure to enable high scalability for Metaverse gaming.

2. 5G Incorporated Metaverse

The expansion of the Metaverse is only feasible through enhanced connectivity. This sets the mark for one of the latest trends in the Metaverse: 5G connectivity for Metaverse. Popular for its ultra-low latency and higher speed, the 5G networks can be leveraged to boost Metaverse app development practices.

5G-Incorporated-Metaverse

Users can expect powerful real-time Metaverse experiences with the integration of 5G connectivity. With the incorporation of 5G in Metaverse, the technology can help handle the abrupt influx of data and provide an ultra-dense network for the seamless functioning of Metaverse apps.

3. Virtual Workplaces

Virtual workplaces are one of the most productive Metaverse future trends. It is estimated that people will spend more time in the Metaverse than in the real world by 2030. The Metaverse’s world would not just be limited to virtual workspaces but also include other things, such as shopping, meeting friends online, imparting education through 3D settings, and arranging meetings. 

As in the Metaverse introduced by Meta, users can create their own Avatars and interact with people across the globe virtually. This is what Alexandra Neville, a thriving artist and researcher at Australia’s University of Technology Sydney, has to say about the Avatars in the Metaverse:

“Avatars will allow people to represent themselves beyond the limitations of status. There’s the opportunity to alleviate people’s identity beyond their wardrobe or how much money they have in their bank account. There’s more freedom to express themselves beyond gender, representation, and social conventions.”

4. Blockchain-Ruled Economy

The incorporation of Blockchain in the Metaverse is one of the most revolutionary trends in the Metaverse. We can expect the development of a full-fledged cryptocurrency and NFT-based virtual economy powered by Blockchain in the Metaverse.

Here’s how Blockchain technology helps strengthen the Metaverse landscape. Since the Metaverse is the breeding ground for virtual transactions, Blockchain will ensure the establishment of a decentralized economy ruled by cryptocurrency. 

For instance, if someone wants to make a purchase in the Metaverse ecosystem, the Blockchain technology will secure the transactions through its high-grade security protocols and systems.
Another wonderful example is the application of Blockchain in the Metaverse’s digital real estate scenarios. Users can use virtual currencies, such as Bitcoin and Ethereum, to lend, invest, borrow, and trade in the Metaverse through DeFi.

5. Virtual Content Creation

The popularity of virtual products is increasing at a significant rate. The virtual content creation market has reached a market share of USD 5.6 billion in 2022, and it is expected to hit USD 39.8 billion by the year 2032!

As consumers are getting attracted to 3D spaces, the requirement for virtual goods has only increased. This is one of the best Metaverse trends for content creators who can disrupt the 3D market and make it big in the virtual content creation space. For example, a content creator named Samuel Jordan has reportedly made up to $80,000 per month by selling digital goods on Roblox.

You must be thinking about what the future will look like. If you’ve seen the first episode of the fifth season of ‘Black Mirror’ on Netflix, the episode features how two friends connect through a VR version of their favorite video game. The time is not far when we will actually be able to experience it through Metaverse!

6. Metfluencing

Metfluencing has become another buzzword of the year, but what does it mean? A new trend in Metaverse is picking up: selling and marketing products in real-time through Metaverse platforms. It is indeed one of the most awaited Metaverse marketing trends to keep an eye on!

According to a recent study, 56% of influencers participate in the Metaverse right now.

With this trend picking up pace, it is a golden opportunity for influencers to enter the Metaverse and start selling products directly on it. Influencers can also explore other avenues, such as real-time gaming and much more. 

Metfluencing

For example, Logan Theobald is a tremendous Metaverse influencer who is a top gamer in the VR world. In fact, he has also collaborated with gigantic brands such as Liquid Death. You can find his long-form videos on YouTube and catch up with this ‘metfluencial’ lifestyle.

7. Metaverse-Powered Fashion Weeks

The fashion world is not behind in embracing the novel virtual world of Metaverse. One of the most pivotal trends in Metaverse is disrupting the fashion industry. For instance, the debut of the convergence of Metaverse technology with fashion was seen at Metaverse Fashion Week in 2022, when Yeezy Gap, engineered by Balenciaga, showcased its virtual clothing.

Even Tommy Hilfiger showcased its SS22 collection at the Metaverse Fashion Week. This is what the CEO Martijn Hagman had to say:

 “We are committed to meeting the new generation of consumers where they are and we encourage them to express their individuality no matter where they choose to shop or interact with our brand.”

Metaverse-Powered-Fashion-Weeks

The wave of Metaverse has now touched almost every domain across the globe, and it will only grow further in the coming years.

8. Urban Planning and Development

Another important trend in Metaverse is its utility in a well-developed sector, which is urban development and planning. The Metaverse can create a complete replica of the city so that the designers, planners, engineers, and stakeholders can collaborate on an urban planning project in real time.
One of the best examples of a city leveraging Metaverse in urban planning is Seoul, South Korea. The government invested $3.3 million in a five-year plan to enhance the city’s administration, services, and digital integration for a smart city. Citizens can connect with virtual public officials and access other services through the development of the “Metaverse 120 Center“.

Urban-Planning-and-Development

Bottom Line

That’s a wrap for the Metaverse trends 2025. The world is undergoing rapid transformation with the convergence of Metaverse across various verticals. It is an ever-evolving ecosystem that is attracting people to virtual reality.

This blog discusses the top upcoming trends in Metaverse that you need to watch out for. From developing smart cities to Metfluencing, the technology has disrupted almost every other sector and industry. 
If you’re a thriving business wanting to enter the Metaverse space, Deftsoft is a globally recognized Metaverse development company that can help you drive business in the Metaverse space. Reach out to know more!

FAQs:

What is Metaverse?

Metaverse refers to a variety of technologies that blur the line between the physical and virtual worlds. These technologies include Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). In Metaverse, one can build immersive 3D spaces to interact with people, play games, shop, buy and sell virtual land, and more.

What is the future of Metaverse?

The world of Metaverse looks bright and ever-evolving. Its influence can be seen in developing smart cities and urban planning, metfluencing, Metaverse-powered Fashion weeks, disruption of the education system through real-time virtual meetings, immersive gaming experiences, and much more.

How to make money in the Metaverse?

There are plenty of ways to make money in the Metaverse ecosystem. You can become a Metaverse gamer through the Roblox platform and make money. You can also create NFTs and sell them via Metaverse in real time. 

What is the difference between Omniverse and Metaverse?

Metaverse is a part multiverse. A collection of metaverses that are interoperable with each other is referred to as a Multiverse. For example, gaming platforms like Roblox. On the other hand, Omniverse refers to the collection of Metaverses and Multiverses, whether they’re interoperable or not. Omniverse is also the name of an industrial Metaverse platform created by Nvidia.

5 Best Blockchains for NFT Marketplace Development in 2025

Posted on by deftsoft

Non-fungible tokens (NFTs) are assets that hold unique value. The data contained in the NFTs is stored on an immutable distributed ledger system. These are non-fungible assets, meaning they cannot be divided into smaller assets for partial ownership. 

NFTs are created using various blockchain platforms. If you’re looking for the best platform to create, mint, and deploy your NFTs, this guide is the right place to start. We’ve jotted down the list of the top 5 best blockchains for NFTs that you can leverage to create and deploy your own tokens.
This blog discusses the importance of blockchain in the NFT landscape, the factors to consider when choosing blockchains for NFT, and finally, the best blockchain for NFTs.

Understanding the Importance of Blockchain in NFT

According to Statista.com, the global NFT market revenue is projected to hit an estimated number of $2,378 million in 2025. In fact, the number of NFT users is gauged to grow to a whopping 16.35 million users by 2028.

The above numbers show the significance of the NFT industry in today’s dynamic world. The buying and selling of these unique assets through tokens is prominent on blockchain platforms. First, let us understand blockchain technology and its significant role in NFTs.

Blockchain is a decentralized distributed or shared ledger technology that creates a chain of transactional records that are autonomous, immutable, tamper-free and free of any third-party intermediary. 

NFTs, such as artwork or collectibles, are built on top of the blockchain. Therefore, whenever an NFT is bought or sold, the transaction is stored on the immutable ledger. This non-fungibility ensures zero discrepancies in the digital ownership of the NFTs, along with the rarity of the assets.

Choosing the best blockchain to create NFT can be tricky, considering transaction fees, capabilities, and speeds. It is important to pick the right blockchain according to your requirements to offer an optimal user experience for your NFT marketplace or community.

Factors to Consider When Choosing Blockchain for NFT

Factors to Consider When Choosing Blockchain for NFT

Let’s discuss the important factors to consider when choosing the best blockchain for NFT. The following factors are considered when choosing the best blockchain for creating and deploying NFT:

  1. Blockchain Security and Decentralization

It is important to consider the security levels of the blockchain on which you’re choosing to create your NFT. Blockchain security refers to a distributed network that allows data decentralization. One of the biggest advantages of blockchain is that the blockchain network itself is secure against cyberattacks or manipulation. 

This is how decentralization and high security can influence the choice of blockchain for creating NFT.

  1. Efficiency and Scalability

The minting and sale of NFTs must occur efficiently and rapidly without delaying the process, as it can become frustrating for the users. Any lagging in the processing of payments can become a problem, especially during price hikes or NFT launches.

A blockchain platform that allows the scalability feature can prevent network congestion for growing ecosystems. Therefore, a blockchain platform must be robust in transactions.

  1. Cross-Platform Operability

A lot of times, users have to access NFTs from various environments, such as crypto wallets, mobile games and metaverses. It is always better to choose a blockchain platform that is flexible and allows cross-platform transfers.

  1. Budget-Friendliness

Average NFT creators/users often do not want to commit to heavy gas fees or volatility costs on the blockchain platforms. On the contrary, stable and economical blockchain platforms are preferred by creators, innovators, artists, and NFT enthusiasts. 

  1. Technical Capabilities

Another important factor is to look for a blockchain platform that supports NFT standards, meta-transactions, sophisticated smart contracts and staking opportunities.

  1. Easy to Use

A blockchain platform’s onboarding experience must be seamless and user-intuitive. In simple words, it should be easy to navigate through the platform to buy, sell and use NFTs.

Ready to Build Your NFT Marketplace? Talk to Our Blockchain Experts Today!

Best Blockchains for NFT Marketplace Development

It’s time to check out the best blockchain platforms for developing NFTs. The list is mentioned as follows:

1. Ethereum

After Bitcoin, Ethereum is the second blockchain created. When it comes to the most popular blockchain for NFT, Ethereum is the talk of the town. In fact, Ethereum is a renowned name as a well-recognized NFT marketplace.

Ethereum blockchain platform

But what owes popularity to the Ethereum platform? Let’s decipher.

  • User-Intuitive:

The Ethereum Virtual Machine (EVM) is the easiest to use for creating NFTs. Sometimes, the user just needs to upload a file and enter the required information.

  • No Ownership Disputes

Settling ownership disputes is simple and easy. This is because the metadata and transaction history are optimally recorded.

  • Smart Contract Implementation

Thanks to the smart contract functionality, the creation and execution of NFTs are seamless in Ethereum. Smart contracts are self-executing digital contracts that execute when a certain set of conditions are met. Therefore, they ensure the immutability, security, integrity, and transparency of NFTs.

  • Go-To Platform

Ethereum is a well-established name in the NFT industry. It also enables cross-chain functionality, meaning that NFTs can be accessed from multiple wallets, mobile wallets, metaverses, etc. Token standards—ERC-721 and ERC-1155—allow interoperability and make the development process easier.

The NFT marketplaces built on Ethereum are as follows:

  1. OpenSea
  2. Rarible
  3. SuperRare

2. Solana

After Ethereum, Solana is considered one of the best NFT marketplace development platforms. You cannot underestimate the power of this high-performance blockchain platform. Many renowned NFT collections are built using Solana, such as DeGods, Okay Bears, and Degen Ape Academy.

Solana blockchain platform

The notable features of this blockchain are as follows:

  • High Scalability

The Solana blockchain platform is quite popular for its ability to handle large-scale decentralized applications and NFT marketplaces. It also offers quick transactions. 

Fact Check: Solana processes 50,000 transactions per second.

  • Economical 

After Ethereum, Solana is the hotspot for NFT geeks. Many budding NFT creators and consumers prefer Solana because it has relatively lower gas fees than Ethereum. 

  • Developer-Friendly

As this blockchain platform is built using Rust programming language, Solana is a preferred choice for developers.

The NFT marketplaces built on Solana are as follows:

  1. Magic Eden
  2. Solsea
  3. Metaplex
  4. DigitalEyes

3. Tezos

Tezos is a blockchain suitable as an NFT marketplace development platform. The platform is well-known for its high security, on-chain governance and self-modifications. Overall, Tezos is a smart choice to top it off as an NFT marketplace because of its robust nature. Brownie points to the fact that this blockchain platform is relatively less crowded than Ethereum or Solana!

tezos blockchain platform

The highlighting features of this blockchain platform for NFT are mentioned below:

  • High-Security

Tezos is a unique blockchain platform that uses formal verification to implement smart contracts. This phenomenon adds an extra layer of security to the NFT marketplaces built on Tezos, making them less prone to exploitation and attacks.

  • Efficient Transactions

This blockchain platform leverages a layer 1 scaling solution called Liquid Proof-of-Stake (LPoS). This solution allows high speed and efficiency of transactions.

  • On-Chain Governance

Tezos offers on-chain governance. This mechanism allows token holders to participate in the decision-making process, allowing the platform to evolve according to users’ changing needs.

The NFT marketplaces built on Tezos include the following:

  1. TRUESY
  2. Hic et Nunc
  3. OneOf

Fun Fact: Tezos is the first ever blockchain of its kind to launch a color as a part of artwork through NFTs.

4. Polygon

Imagine a power-packed NFT creation blockchain platform that acts as a Layer 2 scaling solution for Ethereum. It offers scalability, low fees, and compatibility with the Ethereum ecosystem, making it appealing to NFT marketplaces.

Polygon blockchain platform

The following are the highlighting features of the Polygon blockchain platform:

  • Scalability 

Polygon addresses Ethereum’s scalability challenges by providing a layer 2 solution that enables fast and cost-effective transactions. The platform leverages the power of Plasma chains and sidechains, which allow Polygon to manage a large number of NFT transactions with minimal congestion.

  • Ethereum Compatibility

Polygon offers cross-platform compatibility with Ethereum. This means that Ethereum-built NFTs can seamlessly interact with Polygon NFTs and smart contracts, expanding the reach and liquidity of Polygon’s NFT marketplaces.

5. Stellar

Stellar is a powerful blockchain platform built to cater to fast and economical transactions. It allows cross-border payments and provides efficient solutions for financial transactions. While primarily focused on financial services, Stellar’s unique characteristics make it suitable for NFT marketplaces as well.

Stellar blockchain platform

Here are Stellar’s most usable characteristics suitable for the NFT marketplace:

  • Fast and Low-Cost Transactions

Stellar’s consensus algorithm enables quick transaction confirmations, typically within a few seconds, making it suitable for NFT marketplaces where speed is essential. Additionally, Stellar’s low transaction fees make it cost-effective for creators and collectors to engage in NFT transactions.

  • Built-in Decentralized Exchange (DEX)

Stellar has a built-in DEX that allows for seamless asset exchange. This feature enhances liquidity and enables Stellar’s NFT marketplaces to offer users a wide range of trading options and engagement opportunities.

Summing Up

Blockchain technology is part of creating, minting, selling, and buying NFTs on various marketplaces. This guide is the best read for beginners to find the best blockchain for NFT development. If you’re an entrepreneur or enterprise looking to develop NFT, look no further than Deftsoft. We offer custom NFT marketplace development services that suit your needs. Check out our official website to learn more!

Need Help Choosing the Right Blockchain Platform? Get a Free Consultation!

FAQs:

1. What is the role of blockchain in the NFT marketplace?

Non-fungible tokens (NFTs) are assets that hold unique value in the digital landscape. They can be digital collectibles or artwork. NFTs are built over the blockchain and can also be minted, bought, or sold. Therefore, blockchain lays the foundation for enabling the secure and decentralized transfer of ownership of the NFT tokens.

2. How to choose the best blockchain for NFT?

NFT creators and consumers can choose the blockchain platform based on their economic budget, target community, technical capabilities, scalability and platform complexity. For example, if you’re a gaming enthusiast working on a gaming NFT, Ethereum is the best platform for you, considering its large user base and gaming community. However, if you’re looking for low-cost options, Polygon or Solana is the best option as they have relatively lower gas fees.

3. Where can I find the best NFT marketplace development services?

It is pivotal to choose a reliable NFT marketplace development company that offers highly customized, sophisticated and budget-friendly marketplaces. Deftsoft offers custom NFT marketplace development services that meet your needs. From NFT creation to listing and marketing it, we do it all.

4. How do beginners choose the best blockchain for NFT?

When new to the NFT community, one must consider some specific characteristics when choosing the best blockchain. Some important traits include low gas fees, a niche-specific NFT community, blockchain platform scalability, cross-platform feasibility to interact with other NFTs and platform scalability. Deftsoft, a reliable NFT marketplace agency, can help you build your NFT and sell it on the marketplace from scratch.

5. Which is the most popular blockchain for NFT?

Considering the platform’s agility and ease of transactions, Ethereum is one of the most popular blockchains for NFT. Ethereum is a high-value blockchain platform with a dedicated community and space for almost every niche.

10 Must-Have Android Development Tools Every Developer Should Know

Posted on by deftsoft

Enterprises and business organizations thrive every day by building meaningful relationships with their audience. Mobile apps are the best tools for this. Whether you’re launching an Android gaming or e-commerce app, possessing Android app development skills is non-negotiable. 

There are over 6.3 billion smartphone users worldwide. Of these, more than 3 billion are active users of Android apps. Based on these numbers, it is imperative to build a mobile app for your idea or business.

Speaking of apps, this blog discusses the top must-have Android app development tools that every mobile app developer must be familiar with hands-on. Before going over the list of best Android developer tools, you must understand what Android development is!

Keep on reading to learn about the best Android mobile app development tools.

What is Meant by Android Development Tools?

Android development refers to the development of mobile applications for the Android operating system. These apps are built using varied technological stacks, including a diverse range of libraries, frameworks, programming languages, etc.  

Android apps are built using a variety of Android developer tools. We will mention some of the most useful tools in the next section. Keep an eye out to know more.

Top Android Development Tools for Android Developers

Android app development tools help you create seamless, interactive, and user-intuitive applications for Android platforms. Below is a list of the most popular Android developer tools.

1. Eclipse

Eclipse is a popular and renowned Android app development tool. It offers a variety of Integrated Development Environments (IDEs) for coding. You can also customize your app development projects through this Android development tool. With enhanced features offered by the tool, one can scale up the codebase for future application optimizations.

In fact, Eclipse came before the Android Studio.

The highlighting features of this tool are as follows:

  • Android developers can use this tool to write Java applications using the plugins available in the offered libraries.
  • It can be used to create Android and cross-development apps.
  • Users can also develop code in ABAP, C++, C#, Python, JavaScript, Fortran, Ruby, Scala, and many other languages, thanks to the recent upgrades of the tool.
  • It offers automatic error reporting, a solid development environment, and module distribution.

2. Android Studio

Android Studio is an open-source and one of the best tools for Android app development. It is the official IDE and the fastest tool for all Android developers. Google created the tool in 2013, when it ‘eclipsed’ or replaced the Eclipse Android Development Tools (ADT).

android studio

Android Studio, an Android-native software, offers the following Android development tools:

a. ADB (Android debug bridge)
b. AVD Manager
c. Android Studio dolphin

Android Studio is a reliable Android IDE because of its following highlighting features:

  • Feature-Rich Layout Editor

Say goodbye to the XML layout with Android Studio, as it offers drag-and-drop functionality. You can simply drag UI elements into the visual design editor.

  • Unified Environment

The Android development tool offers a unified environment for developing Android devices, such as tablets, mobile, TVs, wearables, etc.

  • Efficient Emulator

You no longer need to test your app on a physical mobile device. The in-built emulator lets you lets you test your app just like an actual Android smartphone.

  • Intelligent Code Editor

The code editor auto-suggests code completion whether you’re writing your code in Kotlin, C++, Java, or Python.

  • APK Analyzer

You can see the composition of your APKs after they’re built. This feature allows you to save time when it comes to debugging.

3. Native Development Kit

Also referred to as NDK, it is a suite of Android developer tools that allows developers to use native-code programming languages, such as C and C++. Developers can reuse the code libraries in these languages. However, because of its native code, NDK is not a flexible solution for all Android apps. 

Native code functionality often enhances complexity rather than optimizing and boosting code performance. Therefore, be mindful about its use and only utilize it when necessary.

4. Unity 3D

Unity 3D tops the list of Android development tools when it comes to gaming. It is a cross-platform game development environment that allows the creation of high-definition Android gaming apps that are graphic-intensive and have complicated landscapes.

Unity 3D

The following are the rich features of the Unity 3D Android development tool:

  • The tool allows you to create 2D, 3D, Augmented Reality (AR), and Virtual Reality (VR) games with fluid structure, dependable graphics, and outstanding layouts.
  • You can create Android gaming apps for various platforms, such as smartphones, the web, consoles, and PCs.
  • It is enriched with features for advanced game development.

Fact Check: 60-70% of all games are made using the Unity 3D tool.

5. Firebase

Android apps require extensive infrastructure to function efficiently, including a robust backend. Firebase is one of the best Android app development tools for building backend API servers. Created by Google, Firebase has been free for some time. It is a suite of mobile development tools for web and mobile development. 

Firebase offers a wide range of services. These services are mentioned as follows:

  • Cloud Firestore
  • Crashlytics
  • In-app Messaging
  • Dynamic links
  • Google Analytics
  • App distribution
  • Test lab
  • Authentication
  • Cloud messaging
  • Cloud storage
  • Hosting
  • Realtime database
  • Remote config
  • Machine learning
  • A/B testing
  • Performance monitoring
  • Predictions

6. GitHub

Everyone has heard about GitHub, but only a few know what it is. GitHub is a collaborative Android developer tool that allows developers to track and record changes in their code.

github

All your code is uploaded to the GitHub platform from the Version Control System called Git. The platform utilizes cloud computing capabilities to save your code. Therefore, this tool is one of the best Android development tools that can help you build an app when looking to work together in a collaborative manner.

Fact Check: GitHub has over 80 million members across the globe.

7. Instabug

As the name suggests, Instabug is a bug-reporting and beta-testing in-app tool for mobile applications. The tool allows beta testers and group users to share detailed error logs and screenshots during the debugging and Quality Assurance process. You can share the bugs with just one shake.

The SDK captures an environment screenshot of your user’s device, including the console logs, server-side network requests, and bug reproduction steps. It then combines all these details in a single dashboard, allowing testers and Android developers to fix bugs faster.

The highlighting features of this tool are as follows:

  • Beta testers and users can report bugs with a single shake.
  • Instabug offers a reliable crash reporter that automatically takes a screenshot of the running environment.
  • You can reply bag to your users within the app.

Big tech giants, such as Yahoo and Mashable, use Instabug to fix bugs.

8. FlowUp

Once you’ve rolled out the app for the users, how do you know if the app is running smoothly on their smartphones? Introducing FlowUp, an excellent mobile development tool to monitor mobile app performance. 

The following are the key features of this tool:

  • FlowUp provides handy dashboards to help you collect significant insights on various performance metrics, such as frame per second, internal storage usage, memory usage, disc usage, CPU usage, etc.
FlowUp
  • You can compare the current results with the past versions of your app.
  • You can take the screenshots and create a dashboard to display the stakeholders.

9. LeakCanary

You don’t want your app to give a poor impression due to a memory crash or memory leaks. One such example of a memory leak is an error like OutOfMemory (OOM). Here is LeakCanary to the rescue.

LeakCanary

LeakCanary is a solid and reliable memory detection library for Android app development. The tool is developed by Square. It also provides information about the causes of these leaks.

The highlighting features of this Android app development tool are as follows:

  • It marks the site of the leak, which can detect and reduce memory leaks.
  • It can significantly eliminate the OutOfMemory (OOM) and ‘Application Not Responding’ crashes.
  • It alerts the app developer about the memory leaks.

10. Gradle

 Gradle is a solid build automation tool for Android apps. It is one of the most popular Android mobile app development tools for building large-scale applications based on Java. 

The following are the highlighting features of Gradle:

  • The tool allows you to create flexible and scalable systems that facilitate customization and optimization of the app-building process.
  • It allows Android developers to configure builds, manage dependencies, and package Android applications efficiently.
  • Gradle can be integrated with Android Studio to add external libraries from a single line of code, generate optimized APKs (Android Application Packages), and create diverse build variants to run on multiple devices.

Get Started with Mobile Application Development for Android

That’s a wrap for the list of top ten mobile application development tools for Android. Android developers need various tools for coding, testing, monitoring app performance, debugging, and identifying memory leaks. Therefore, they need dedicated platforms to fix these issues.

This is exactly where the role of Android development tools comes in. Whether you’re a beginner or an experienced Android developer, these tools are indispensable to help you master the art of mobile app development.
However, if you run a business organization, you can check out our distinguished mobile app development services, which can help you bring your Android app idea to life.

FAQs:

1. What is Android app development?

Android app development refers to the process of building an app for the Android operating system from scratch. These apps could be web, mobile, or console apps. The process includes coding, testing, debugging, monitoring, and optimizing the code for the best app performance and satisfied users.

2. Which tool is used for Android app development?

One of the best and most beginner-friendly tools for Android app development is Android Studio. Developed by Google, it offers a wide range of features with drag-and-drop functionality to make seamless Android apps.

3. Which is the best debugging tool for Android development?

Instabug is the best debugging tool for Android development. It is a bug-reporting and beta-testing in-app tool for mobile applications. The tool allows beta testers and group users to share detailed error logs and screenshots during the debugging and Quality Assurance process.

4. Which tools are the best Android app development tools?

Some of the best Android app development tools include Android Studio, Firebase, Unity 3D, Eclipse, Gradle, GitHub, FlowUp, and Instabug. These are the various tools for developing, coding, testing, debugging, and monitoring app performance.

5. Which is the best app development tool to monitor mobile app performance?

FlowUp is the best app development tool to monitor app performance after you’ve rolled out your app to the public. It collects the screenshots from users’ smartphones or beta testers and consolidates them in a dashboard. This dashboard can then be presented to the stakeholders.