Tag: digital marketing

How to Create Email Signature for Free?

Posted on by deftsoft

Are your emails missing a professional touch? You’re in need to add a signature section to your emails. Let me explain! For instance, you’re a business owner pitching your online services to a prospective client. This is a situation where you need to depict yourself as highly sophisticated and authoritative. 

You can add an email signature to the footer of your email to look legitimate and genuine to the email receivers. This guide is an exemplary resource to learn how to add an email signature to your Gmail for free in 2024. You will also learn what an email signature is and what its components are.

Without further ado, let’s get started.

What is an Email Signature?

An email signature refers to text, usually involving your contact information or favorite quote, automatically added to the footer of your emails. It must be an indispensable practice in 2024 to add email signatures to your emails.

An email signature looks something like the following:

Email Signature

The statistics speak for themselves:

  • 62% of individuals use email signatures for marketing. Out of these, 45% use them regularly, while 18% use them occasionally.
  • The rest, 37%, never use email signatures for marketing.
  • 81% of business users treat e-signatures as the most significant asset in the legal and security matters of their day-to-day operations.

Why Email Signature Matters in Email Marketing?

Adding an email signature to your email enhances the look, feel, and credibility of your email. One can enhance the trust factor in emails through an email signature and, therefore, increase the success rate of email marketing. Apart from seeming professional, there are ample reasons to use email signatures. Some of the significant ones are listed as follows:

IMPORTANCE-OF-EMAIL-SIGNATURE-IN-EMAIL-MARKETING-1024x536
  • Cold Emailing

You increase the chances of getting a reply when sending a cold email just by adding an email signature. This practice adds a tint of personality to your email, thus enhancing the credibility and authority of the email.

  • Branding

You can establish a strong business identity with the help of an email signature. It gives off an impactful impression on the viewers. Therefore, it plays a significant role in the branding of your business.

  • Trustworthiness

It is not easy to win the trust of clients of any professional industry, provided you’ve just entered the domain. This is the time when you need to win the trust of your client. Email signature in your emails significantly contributes to elevating the trust factor of clients.

  • Ensuring Compliance

An email signature is not only significant from the marketing point of view, but it also ensures legal compliance and reduces potential legal fraud. For instance, a lot of spam emails do not have an email signature or an individual persona.

  • Professionalism

If you want to send emails to high-level professionals such as the Sales Director or CEO of a company, it is crucial to add an email signature. This practice establishes authority and lays the foundation for successful collaboration with the email receiver.

  • Digital Business Card

Email signature acts as your digital business card. It is a perfect medium to connect to people across the world via emails and put forth a cordial hand for communication. It eliminates the need to capture potential clients offline.

  • Cost-effective

You can create an email signature for free, as there are no external resources required to create it. Therefore, businesses can save up their capital and put their best foot forward in front of their potential clients.

  • Personalization

Emails can be personalized by adding the email signature of an individual. For example, if you’re a social media manager, you can reach out to your prospective clients with a personalized email signature comprising your name and contact details.

What are the Components of an Email Signature?

An email signature consists of some significant components that contribute to the complete structure of an email signature. There are 6 main components of an email signature. These components are highlighted as follows:

components-of-email-signature-1024x536
  1. Sender’s Name

It marks the topmost section of an email signature. It consists of the full name of the individual who is sending an email.

  1. Job Title

Following the sender’s name, it is essential to mention the designation or the job title of the sender. You must first mention the name of your job title, followed by your company name.

  1. Company Website

 You then need to add the website name with a hyperlink. This would help the receiver to know more about the place you’re reaching out from.

  1. Email Address

You must then add your email address so that the user can reach you. A pro tip is always to add your professional/workplace email address for credibility.

  1. Social Media Icons

Make sure that you add the icons and links to your various social media platforms. This helps the receiver in checking out your company’s profile and how it works. It adds a positive impact on the receiver.

  1. CTA or Product Info

It is one of the best practices to end the blog with a Call-to-Action (CTA) or product info. This will help you reach the key objective of your email.

How to Create Email Signature Using Gmail?

It is time to address the elephant in the room. You can follow the steps given below to create an email in Gmail.

A. Adding a New Email Signature:

  1. Go to Gmail.
  2. Click on “Settings” at the top-right corner and then go to “See All Settings“.
  3. Add your signature text in the box right in the “Signature” section. Make sure that you add all the important components to your email signature, such as name, website link, CTA, etc. 

You can also edit the format of the text or add an image to it. You must note that you can only add 10,000 characters to the Email signature, including the image.

  1. You can tap on the “Create New” to add more email signatures and save them. Make sure that you go to “Signature defaults” for more customizations to the signature.

Go to the button page and then hit the “Save Changes” button.

B. Adding Multiple Signatures:

You can also use different signatures for your email. For instance, you can permanently set a default email signature for your newly composed emails or the ones you reply to. You can customize the signatures for different emails as per your needs. 

As mentioned above, you can use the “Create New” to add more email signatures.

C. Editing Email Signatures:

To edit an existing email signature, you can follow the steps mentioned below:

  • Go to Gmail.
  • Click on “Settings” and then “See All Settings”.
  • Right under the “General” open, go to the “Signature” option and then click on the signature you wish to edit.
  • You can then make the desired changes by using the text box.
  • Click on “Edit” to change the signature name.

At last, click on the “Save Changes”. Voila, you have edited your email signature.

D. Removing Email Signatures:

If you wish to remove an email signature that you’ve previously created, you can do so by following the steps mentioned below:

  • Go to Gmail.
  • Click on Settings and then “See All Settings”.
  • Scroll down to “Signature” under the “General” option.
  • Click on the email signature that you wish to eliminate.

Click on Delete with a Trash icon and then choose the “Delete” option.

E. Adding an Email Signature if You’re Using the “Send mail as” Feature:

You can even send emails from different addresses. To do so, you need to use the “Send mail as” feature. This way, you can send emails from different addresses in your account.

Follow the steps mentioned below to enact this feature:

  • First of all, you need to select an address. Go to the “Settings” page and open the drop-down menu of the Signature text box. Select the address you wish to send an email from.
  • In case the drop-down menu is not visible, you can go to the Accounts and Import settings page.
  • Ensure that your addresses are mentioned in the “Send mail as” section.

Note: If you’re facing issues in setting up your email signature, you can reach out for help here.

Concluding Thoughts

Adding an email signature to your emails can bring significant professionalism to your emails. One must incorporate the practice of adding signatures to emails consistently. This would enhance the brand value, credibility, and trustworthiness of the website.

This guide is one of the best resources to add an email signature to your Gmail. It often gets confusing how to use these signatures and edit them using different paid tools. Get rid of the fuss and follow this simple and hassle-free method to get started.
If you’re a business owner who wants to hire top-notch digital and performance marketers to help you rev up your email marketing game, feel free to reach out to us.

FAQs:

What is an email signature?

An email signature is a text that contains all the important contents of an email sender. The text often includes contact details, company name, social media links, and a value-added Call-to-Action (CTA). An email sender can also add a quote instead of contact details based on the intent of the email. 

You can add up to 10,000 characters to an email signature. Gmail gives you an option to add as many email signatures as you want based on the email you’re sending.

Why is it important to use an email signature?

An email signature encompasses various roles that play a crucial role in catching the eye of the receiver. Firstly, it adds an element of professionalism to the email. Followed by it, if you’re a business owner, you can add credibility, trustworthiness, and brand value to the email. An email signature signifies the legitimacy and genuineness of the sender’s email. This practice automatically increases the chances of getting a reply by multifold.

What should you include in an email signature?

You can include various elements in your email signature. These elements include first and last name; your work designation/job title; company name; secondary contact information; booking links; social profile icons, and links such as Instagram, Twitter, Facebook, etc.; your photo or company’s logo; and a solid Call-to-Action (CTA).

How to create an email signature?

You can simply create an email signature by going to Gmail “> open Settings > scroll all the way down to email signature > enter the desired text in the text box > click on Save Changes.

Should you make an email signature if you’re a small business owner?

The email signature is a crucial factor that makes or breaks your impression of the receiver of the email. Of course, you must make an email signature if you’re a small business owner. Don’t forget to add your photo or the company’s logo to leave a tangible impact on the receiver.

PPC Guide: How to Optimize Google Ads

Posted on by deftsoft

Paid search marketing is one of the mightiest digital marketing tools that boost an organization’s revenue. Especially if you’re a new business organization wanting to build a brand in a competitive world, Google ad campaign is the golden ticket to enhanced success. 

80% of global businesses use Google ads for their PPC campaigns. Google Ads generated revenue of a whopping $172.647 billion in the first quarter of 2023. 
Now, you must be wondering why Google Ads is the major tool for Pay-Per-Click (PPC) marketing. This is because Google rules about 90% of the search engine market globally. To back this up, Google and Facebook search advertising generates the highest ROI of all paid channels.

  • 80% of global businesses use Google ads for their PPC campaigns. 
  • Google Ads generated revenue of a whopping $172.647 billion in the first quarter of 2023.
  • Google rules about 90% of the search engine market globally. 

Enough talking about the theoretical part; let’s begin with the applications. If you’re a business owner or a digital marketer looking to level up your Google Ad campaigns game in 2024, this blog is the perfect resource for you! 

Note: If you’re still not familiar with paid marketing and what it is, you can check out this blog right here.

Top Tips for Running a Successful Google Ad Campaign

When you instantly want to rank on top of a search engine page for certain queries, running paid Google ad campaigns is one of the best tools to do so. The work doesn’t end after running an ad on Google. In fact, it starts right from that moment. 

If your ongoing Google ad campaigns are not performing well, chances are that your campaigns need optimization. Follow along with our best-kept tips to run successful Google ad campaigns!

Tip 1: Know What You Want

Firstly, it is crucial to identify the goal of your PPC ad campaign. Is it to generate more leads, enhance conversions, or merely get more traffic on the website? Segregate your requirements based on your needs, and voila, you’ll see a significant shift in the performance of your ads.

Your PPC ad campaign end goal can vary and lie anywhere between increasing sales and capturing leads. Some of the most common objectives of your campaign can be the following:

identify the goal of your PPC campaign

Let me explain this to you with an example. For instance, if you own a clothing brand and wish to enhance the sales of your products, “Drive Conversions” is the most-suited type of Google ad campaign via a video format ad. 

Note: You can learn more about how to define your objectives in Google Ads here.

Tip 2: Choose the Right Campaign Type

It is crucial to choose the type of campaign you wish to run after figuring out the objective of your PPC campaign. The best criteria to choose the right PPC campaign type for you involves the following parameters:

You must be aware of the different types of Google ad campaigns available and what purpose they serve. The various types of ad campaigns are as follows:

1. Search Ad Campaign

Search ads refer to text ads that show up when a user searches for a product on Google search. 

Benefits:

  •  Increased sales and traffic on websites, therefore, more leads.
  • Helpful in collecting leads for products/services with a longer sales cycle.

2. Display Ad Campaign

Display ads are visually engaging ads that are displayed on various websites, apps, and other Google-owned platforms such as YouTube. 

Benefits:

  • Enhanced sales and leads with visually attractive CTAs (Call-toActions).
  • Increased brand awareness.

3. Video Ad Campaign

You can run video ads on YouTube and other websites with video ad campaigns.

Benefits:

  • Increased brand awareness as videos impact more users.
  • Target people beyond the Google search engine.
  • Leverage action-focused video ads by running ‘Drive Conversions’ ads.

Note: You need to upload the video on YouTube first to run video ad campaigns.

4. App Ad Campaign

This type of ad campaign helps in looking for new app users and increases sales. This type of ad is visible on YouTube, Google Play, AdMob, Discover, and mobile devices and there are 3 million apps and sites.

Benefits:

  • Enhanced signups for apps on mobile devices.
  • It covers all types of ads, such as Display, YouTube, Search, and Play, in a single campaign.

5. Smart Ad Campaign

As the name suggests, a smart ad campaign automatically sets up an ad campaign for you. All you need is to enter information about your business, and Google AI will find the best ad for targeting potential users.

Benefits:

  • Google optimizes the ads and targets a suitable audience on its own.
  • You do not need to fuss about choosing the best ad campaign.

Note: If you just made a Google Ads account, all your campaigns will be smart campaigns by default.

6. Performance Max Campaign

You can access all Google Ads inventory, such as the Search and Display network, from a single campaign. You can run text, image, video, multi-image carousel, and product listing ads with a performance max campaign.

Benefits:

  • Easiest to set up with Google AI optimization.
  • You can gain deeper insights into a campaign through the “Combinations” report under the “Insights” tab.

Note: You can run a Shopping ad campaign to promote your e-commerce business. However, you need a Google Merchant Center account for it.

Tip 3: Set Your Budget Right

Setting an optimized budget that does not burn a hole in your pocket is an indispensable practice. You need to set an average daily budget, i.e., the average amount you’re ready to pay every day. You must also set your daily spending limit (should be 2x your daily budget) and a monthly spending limit (ideally 30.4x your average daily budget).

Set Your Budget Right

You must note that the daily ad spend varies based on the search traffic influx. Some days, there is heavy traffic, and on other days, there can be quite minimal traffic. The above image is a perfect example of how a monthly budget spend can vary over the course of a month.

This is how you can set your daily ad budget:

You can use the following Google Ads tools to help you set an optimized budget:

  • You can optimize your budget across existing campaigns through the Performance Planner tool.
  • You can set the maximum amount that you’re willing to pay for a user clicking on your ad through Cost-per-Click (CPC).

 You can calculate your daily average budget using the following equation: 

Average daily budget = (Monthly budget / Average number of days per month)

Tip 4: Make Up a Bidding Strategy

It is one of the best practices to set up your bidding strategy manually. However, you can also use automated bidding strategy options, such as Target Cost Per Acquisition (CPA), Target Return on Ad Spend (ROAS), maximize conversions, target impression share, maximize clicks, etc.
One upside of using an automated bidding strategy is that you do not need to update bids for specific keywords manually. You can use smart bidding that utilizes the power of AI to allocate a target CPA according to the set cost-per-click smartly.

Tip 5: Choose the Right Targeting Options

It is crucial to opt for the best targeting options for location, age group, audience, and other demographics. It is always a better option to drill down on targeting options rather than targeting a broad spectrum of audiences. 

Some of the common forms of targeting are as follows:

  • Keywords targeting to specify phrases that people tend to search for.
  • Audiences targeting to target a specific audience.
  • Language targeting to target audiences from various regions.
  • Location targeting to target individuals from different locations comprising of potential customers.
  • Device targeting to target a spectrum of different device users, such as iPhone, Android, etc.
  • Remarketing leads with Google ads. You can do this by connecting Google ads with Google Analytics (GA4), which helps analyze the website visitors and then retarget them with the ads.

Tip 6: Add Assets to Ads

There is more to ads than just running a plain campaign. Adding assets to ads, such as directions, website links, or phone numbers to call, can positively impact the PPC ad campaign performance. Adding these assets enhances the clickthrough rate by many percentages.

Note: You can also add sitelinks and images to your search ads to make them more responsive.

You must also add catchy headlines and descriptions that must be unique and focus on user benefits. You can add up to 15 headlines and 4 descriptions for a responsive search ad.

Tip 7: Create Group Ads and Choose the Right Keywords

An ad group contains one or more ads that share similar targets. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.

You can create an ad group of ads that share similar interests. For example, if you’re running an ad campaign for trekking shoes, you can make a carousel group ad to do so.

Keyword targeting is yet another solid strategy to do so. Make sure that you prohibit the use of negative keywords to make a spectacular ad copy and keep it keyword-focused.
Note: You must try to incorporate long-tail keywords for a better-performing adcopy.

Tip 8: Solid Conversion Tracking

Although conversion tracking is not necessary for each type of PPC campaign, it works wonders for some. You can assess the effectiveness of your ads by setting up a conversion tracking system. This way, you can track the actions of the users on your website and understand how to optimize your Google ad campaigns.

Running ads is just not enough; it is crucial to track the actions of the users after they interact with your ad. This is exactly what the tool called Conversion Tracking does. It keeps track of the following conversions:

  • Whether a user signed up for a newsletter.
  • Whether he added a product to the cart.
  • Whether he purchased a product and much more.

Overwhelmed with Jargon? Let our Experts Handle the Technical Job

Deftsoft is the one-stop solution for running and optimizing successful Google ad campaigns for your business. We have an experienced team of PPC consultants that help you find the pain points in your ongoing ads or even better, manage Google ad campaigns for you. The search for one of the best PPC management companies ends here, as we have been an established digital marketing company for the last 18 years. 

Kickstart your journey to a vivid digital marketing experience with us.

FAQs:

What is a Google Ads campaign?

Google Ads campaign refers to online paid marketing campaigns that run on Google. Also known as PPC campaigns, these ads are based on the concept of bidding, where an advertiser bids for specific keywords that the potential users search on Google. 

What is Google’s optimization score?

The measure of how well your Google Ads account will work when running campaigns on Google is known as the Google optimization score. The score is depicted in percentages, with 100% being the highest and 0% being the lowest. Google offers recommendations on Account, Campaign and Manager Account levels to help you enhance your optimization score for better ad performance.

How many ads should be implemented per ad group?

You must use an optimized ad rotation with a minimum of 3 to 5 ads per group. It is because you never know which ad is going to resonate the most with the user.

How can google ads help you advance your business goals?

One of the best use cases of Google Ads is that you can target a specific audience to sell/create awareness about your product/service and enhance the visibility of your business. 

What is meant by quality score on Google?

Quality score refers to the comparison of your ad quality to other similar ads. You must have a high-quality score so that your ads can be visible to the users on SERP.

Google Data Studio – How It Helps to Improve SEO?

Posted on by deftsoft

Learning how to communicate compelling data stories can make or break, proving the worth of services or deliverables to clients or internal teams. SEOs and digital marketers depend on various data sources to track project progress. Still, critical insights and analytics can be easily overlooked with so much big data available through Google and third-party sources.

Tools like Google Data Studio make it simple to build SEO dashboards containing all the data and analytics you require in a single location. The best SEO dashboards offer a birds-eye perspective of SEO campaigns and projects.

About Google Data Studio

Data Studio is a data visualization application created by Google. When data is visualized, useful insights can be extracted for data-driven decision-making. You can use Google Data Studio to build a dashboard that shows you everything you need to know about your SEO. You can learn which terms generate the most clicks, which keywords generate the most impressions but few clicks, which posts/pages generate the most links, and so on.

Many people like Google Data Studio because it allows you to build and create your dashboards and make data comprehensible and aesthetically appealing. Furthermore, with Google Data Studio you can leverage your brand identity with the dashboards, ensuring that your reports accurately reflect your company.

How It Is Beneficial For Effective SEO?

Google Data Studio is a useful tool for generating SEO reports. It enables users to gain strategic information into their data and craft compelling stories specific to their target audience.

Google Data Studio’s SEO dashboard lets you see the big scenario of your marketing campaign or project and plan your next steps appropriately.

Working with Keywords Becomes Easier

Google Data Studio helps examine target keywords’ performance and determine new ones. An effective SEO dashboard in Google Data Studio will let you monitor important metrics like clicks and impressions from Google Search Console, allowing you to determine which keywords are worth your time and effort.

Seamless Traffic Management

Managing existing traffic and measuring new keywords’ traffic potential becomes much easier with Google Data Studio. To ensure consistent development of the website, you must monitor organic traffic, as well as surprise surges and falls in traffic, and check how much traffic the latest keywords can create and the number of leads or conversions you receive from that traffic.

Helps To Check The Right User Search Intent

Determining the user’s right search intent is crucial to serve better. Suppose you have an e-commerce website, for instance. In that case, you should target transactional user search intent because the keywords associated with this intent are utilized by people eager to purchase.

Enhanced SEO Reporting

You can enhance SEO reporting and data storytelling with Google Data Studio’s simple interface by extracting data from multiple sources, visualizing multiple combinations of data, and enabling associates without SEO knowledge to get strategic insights.

Google Data Studio – Boon To SEO

By using Google Data Studio to monitor their SEO efforts, businesses can identify areas for improvement, track progress, and ultimately drive more traffic to their website. So if you’re looking to take your SEO efforts to the next level, consider incorporating Google Data Studio into your strategy and start reaping the benefits.

5G & IoT – Both Complement Each Other

Posted on by deftsoft

The world has seen tremendous growth in the Internet of Things (IoT) devices in recent years, and the advent of 5G will revolutionize the IoT industry. 5G, the fifth-generation wireless technology, is the latest and fastest wireless networking technology that can transform how we connect to the internet. In this blog, we shall explore how 5G is going to impact IoT and the benefits that it brings to the table.

Firstly, let’s look at some statistics demonstrating IoT’s growth and how 5G will affect it.

  • According to a report by Ericsson, the number of IoT devices is expected to reach 30.9 billion by 2025.
  • By 2025, IoT devices are expected to generate 79.4 zettabytes of data. Moreover, the global 5G infrastructure market is expected to reach $47.8  billion by 2027.

Let’s Delve Deeper Into How 5G Is Going To Impact IoT

One of the most significant benefits of 5G technology is its faster speed. 5G is estimated to be 100 times faster than 4G technology. The increased speed and bandwidth of 5G will enable IoT devices to transfer data in real time. This means that the devices can communicate with each other in real time, resulting in faster and more accurate decision-making.

For instance, if an autonomous vehicle detects an obstacle on the road, it can send the information to other vehicles and the traffic management system in real time, ensuring the safety of the passengers. Another significant benefit of 5G technology is its lower latency. Latency is the time it requires for the data to travel from one point to another. 5G has a latency of fewer than 1 millisecond, significantly lower than the 50-millisecond latency of 4G technology. The reduced latency of 5G will enable IoT devices to communicate with each other almost instantaneously, allowing for near-instant decision-making. This is especially important for devices that require quick response times, such as autonomous vehicles, medical devices, and industrial automation.

Furthermore, 5G technology provides better coverage than 4G. 5G uses higher frequency radio waves to transmit data over long distances with less signal degradation. This means that IoT devices can communicate with each other even in remote areas where 4G signals are weak or non-existent. Better coverage also means that more devices can connect to the network simultaneously without congestion, making it easier to manage the vast network of IoT devices.

Enhanced Network Security

5G technology also provides greater network security than 4G. 5G uses advanced encryption algorithms and security protocols to protect data transmitted over the network. This means that IoT devices can securely exchange sensitive information with each other without the risk of being intercepted or hacked.

The combination of these benefits of 5G technology will enable IoT devices to operate more efficiently, securely, and reliably than ever before. IoT devices’ improved communication and decision-making capabilities will result in a more connected and intelligent world.

The IoT’s Future is Faster, Secure & Promising

In conclusion, 5G technology is set to transform the IoT industry. The faster speed, lower latency, better coverage, and greater network security of 5G technology will enable IoT devices to communicate with each other in real time, resulting in faster and more accurate decision-making.

It will lead to the development of innovative IoT applications that will change how we live, work and interact with our environment. With the increasing demand for IoT devices, it’s no surprise that the global 5G infrastructure market is expected to reach $47.8 billion by 2027.

It’s time to gear up for the 5G revolution and embrace its endless possibilities.

Some Interesting Facts About 5G Network

The first 5G network was launched in South Korea in April 2019, and it is now available in major parts of the world, including the United States, China, and Europe.

Let’s check out some interesting facts about the promising 5G network-

–  5G networks are expected to be up to 100 times faster than 4G networks, with up to 20 gigabits per second.

–  5G technology uses higher frequency radio waves than previous generations, which allows faster data transfer speeds and requires more cell towers and infrastructure.

–  5G networks are expected to enable new applications such as remote surgery, virtual reality, and self-driving cars, which require fast and reliable connectivity.

–  Some concerns about the potential health risks of 5G radiation have been raised, but most experts agree that the radiation levels from 5G are within safe limits.

–  The introduction of 5G is expected to significantly impact industries such as healthcare, transportation, and manufacturing, enabling new innovations and efficiencies.

How Much Businesses Should Invest in Digital Marketing?

Posted on by deftsoft

This is one of the hottest questions that businesses are asking experts. A lot has been said about marketing. The writer Milan Cundera said, “Business has only two functions – marketing and innovation.”We do not want to exaggerate the marketing, but it is true that many businesses still do not pay attention to marketing. As more and more businesses are becoming aware of marketing and its importance, the first question that comes to their mind is how much businesses should invest in digital marketing. Let’s find an answer to it.

Understand the Digital Marketing Investment

If we go by the approach of statistics, which seems to be more reasonable as it is backed by the data, a business should spend 6-9% of the annual revenue on marketing. Now, in this range, it is often recommended that services-based businesses should try to be on the lower end of the range, whereas product-based businesses should be on the higher end of this spending range.

Now, if we look at the share of digital marketing as per the report by Gartner, the digital marketing budget of the company is 2.5% of the annual revenue. However, the industry is witnessing a shift in the overall spending of the marketing budget. The spending on digital marketing is increasing every year.

CMO Council reports that more than one-third of chief marketing officers believe digital marketing will account for at least 75 percent of their spending within five years. The Gartner report also confirms the same trend. It says digital’s share of the overall marketing budget is on the rise and expected to increase by 9% this year.

However, despite all this information, there is no single right answer to how much a business should invest in digital marketing. It depends on your company, objective, niche, and a range of other factors.    

Digital Marketing is Not All About Advertising

There are many businesses that restrict digital marketing to advertising only, but it is very important to know that digital marketing includes any activity that is focused on enhancing the online presence of a brand. It may include all the activities such as building a website, social media ads, email marketing, pay-per-click advertising, developing apps, mobile marketing, etc.

How is the Marketing Budget Allocated for Each Activity in a Digital Marketing Campaign?  

This is a very important thing business owners new to digital marketing should understand because the right marketing mix is required to create an effective digital marketing campaign. Most businesses often outsource digital marketing to a digital marketing agency that creates the digital marketing strategy for you. It is a good idea to learn how industry trends work because it will assist you in decision-making.

As per the available statistics by Gartner, the top three digital marketing activities on which businesses spend money are digital or online advertising, content creation and management, and search marketing, including paid search. Content creation is predicted to overtake digital advertising in terms of spending.        

How to Start Digital Marketing for a Business?

Digital Marketing for a Business

The answer to this question is directly related to the marketing budget you have. For example, if your company’s annual revenue is $ 1 million and you start a digital marketing campaign by allocating 2.5% of the revenue to digital marketing, then you have $25,000 to start your digital marketing campaign.

There are two ways to start digital marketing for your business: build an in-house team or hire a digital marketing agency or freelancers.

Building an in-house team is not a viable option for small and medium-sized businesses because it is not financially feasible. Most companies opt to hire a digital marketing agency, while some choose to go with freelancers. When hiring freelancers, you need an in-house digital marketing manager or yourself to work with a freelancer. Hiring a digital marketing agency is the best way to start digital marketing for your business.

How Does a Digital Marketing Campaign Work?

Digital marketing includes all the activities related to the digital presence of your company. The digital marketing strategy depends on your current digital presence.

Building a digital presence from scratch

Building a digital presence often starts with building the website of the company. While you are developing the website of the company, you can create the Google My Business listing for your business, social media accounts on various platforms, and a digital presence on other platforms. Once you have created the website, you can focus on SEO, PPC, and social media advertising to create a strong digital presence.  

Working on the existing digital presence

Working on the existing digital presence starts with the audit process. The digital marketing experts audit your current online presence and build a digital marketing campaign to grow your business. In many cases, companies have a negative digital presence. You require online reputation management and public relations to fix and improve your digital presence. Your digital marketing agency will figure out the right strategy for your company.

Final Words  

Digital marketing is the best investment one can make to expand business in 2022. At Deftsoft, we can help you create a result-driven, effective digital marketing campaign using our more than a decade of industry experience. We can help you with everything from SEO to app development, website creation, and paid digital advertising. Get in touch with one of our experts.        

Building a Brand: Why a Top-Notch Digital Presence Is Important?

Posted on by deftsoft

Never before has it been crucial for businesses to build and work on their digital presence, plus engage with the audience online. In today’s era, having a digital presence for your business is important for its success. In addition, you must have noted that customers conduct their due diligence before making a purchase online; because of this reason, businesses need to have a strong online presence to attract new customers and retain the current ones.

Whether you are starting a new brand or a business or working on the existing ones, a digital presence is a key to success.

What is Digital Presence?

A digital presence refers to how your business appears online. It is what people find when they search for your brand name or business on the web.

Digital presence incorporates content that you control majorly. For instance, your website and your social media profile and the content you do not control, such as online reviews on these social media platforms.

Now you must think about all that you do on the internet on behalf of your business; it includes-

– Your website, i.e., the mobile version and the desktop version.

– All social media platforms, including LinkedIn, Facebook, Twitter, Instagram, etc.

– Store or office locations, i.e., GoogleMaps

– Online reviews on Google and other social media platforms.

– Digital ads on different social media platforms.

What is the Importance of Digital Presence?

We have already moved to an era where having a digital presence is important. But, you also need to understand that having a digital presence is not about posting regularly on social media or putting false reviews; it is way more than all this.

A digital presence gives your brand an ideal platform to communicate with customers. In addition, with a digital presence, you get the opportunity to set a narrative of who you are as a brand and set yourself and your brand apart from your competitors. Your digital presence expands to all the touchpoints a consumer might have with your brand online than just your desktop or mobile website.

While on the one hand, digital presence includes your website, it also includes the area out of your control, such as conversions about your brand on social media and online reviews.

Reasons Why Digital Presence is Important?

Reasons Why Digital Presence is Important_

– Be present, be visible.

Do you have any idea that most users use content marketing as a part of their brand marketing strategy? Gone are the days when you’d pick up a speaker to announce SALE SALE SALE; in today’s era, you will require a brand name of your business, and it will also require a strong online presence.

As there are several competitors, ensure that you pick up a different and fun way to lure your audience. For example, you can create an interactive app or a fun website that will grab the attention of the users and will make them engage with your website with ease.

You need to understand that social media platforms are one of the intelligent ways to upgrade and scale your business by using different digital marketing strategies.

– Customer engagement at the next level.

Did you have any idea about customer engagement? The customer engagement rate is quite high during the first 5 hours of the day. Therefore, enhance your customer engagement rate.

One of the best benefits of going online is that you get the pulse of the customer first-hand. You will no longer require buying and paying for the random data to know who your customers are. When digital marketing is well done, it will give you a great insight into your customers.

Now you must wonder how you can use customer feedback as the crux of your success; let us look into the same.

Credits to digital marketing as it has made engagement with the customers much easier. You constantly have the opportunity to speak to your clients directly. Also, if you are careful enough, you will have the opportunity to study the trends.

– A wonderful great impression.

It is said that people often form their first impression in about 17 milliseconds. Therefore, you need to ensure that your website can make a long-lasting first impression.

The first impression always lasts; this is a universal fact! If a customer is looking to buy a phone, no matter how good the phone is, if the brand name has little to no information online, the sales will dip no matter what!

People usually prefer to read about the product and look at its features and qualities even before making a final purchase. Therefore, if your brand has a great online presence, the customer will make a great, i.e., positive judgment about you. This factor will help you to enhance the capability of your brand.

– Digital marketing, wait for what?

It is noted that the return on investment is between 18-20%, why lose it out? Have you been tired of paying the distributors and relying on them to drive the revenues?

Why do you have to cut your margins on multi-level marketing when you have the complete opportunity to sell your products to the customers directly.

It is one of the best benefits that a strong digital presence reaps. The ideology of direct marketing is profitable for both, i.e., your brand and your customers.

– Show your services and products.

It is noted that almost 50% and prefer to shop online. Long gone are the days when you’d have to spend heaps of money to buy posters, banners, and standees to get your product name out there. With the help of digital marketing, all this has become simple, only if you have a strong online digital presence.

Your digital presence is a great way to show off your products and services. But, unlike offline marketing, it is not just an investment you have to make every time you launch a product or service.

Once online, forever online!

Your entire brand, products, and services will be online for your customers to see.

Conclusion

Now you can change your business strategy and get your product up and running in the digital foray! Deliver the message you want to, and attract the kind of customers you want to attract; with the help of a solid digital presence, you will be able to do the same. Try digital marketing on your mobile and web and analyze your brand to enhance sales and scale to new heights. For help with a digital presence, you can get in touch with professionals from Deftsoft and get help.

Top Notch Digital Marketing Trends to Get Ahead in 2022

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It can be daunting to keep track of the trends in the niche of digital marketing; the reason behind the same is the evolution of the industry is quite fast. The pandemic has changed how B2B and B2C companies work; people opted for online platforms to conduct their due diligence, review, and buy the product or service.

This change had a huge impact on the sector of digital marketing and also on the roles of digital marketers. Thus, here in this blog, we will overview the important trends that will help you get started and ahead in 2022.

Top Digital Marketing Trends In 2022

1. The length of videos will reduce

One of the best ways to make connections with your potential customers is to make the right use of the element of videos. It is noted that the human brain can grasp visual content better than any other form of content. Therefore, with the help of video clips, you can educate your audience about your products and services. This technique will help you improve the brand’s visibility, enhance brand loyalty, and help you increase the ROI.

Nevertheless, the customer of the 21st era has no time or patience to spend time watching long videos. Alternatively, short videos tend to save time and deliver the needed information precisely in a few minutes or seconds. For the same reason, Instagram reels and stories have gained popularity over the last couple of years. You need to pay attention to this trend because short videos take less bandwidth to make; also, they can get better retention rates.

2. Meta is the future of social media

It seems that several people are talking about the metaverse these days. Though the metaverse concept is not exactly virtual reality, it looks like it is the most futuristic vision. Most people spend several hours on Facebook, Instagram, Snapchat, Tiktok, and LinkedIn, making most of the interactions over their phones.

According to Mark Zuckerberg, the metaverse is not just a place where we consume content, but it is more of a place where we live. As a result, this platform provides more opportunities for people and education, especially those from smaller places.

From the point of view of an investor, the metaverse presents one with several opportunities to expand the value of tech and non-tech companies. Nevertheless, the metaverse can have its share of the capital market within the digital world.

You need to pay attention to this trend because meta may be the tool to stay ahead of the competition without spending too much money.

3. The financing for automation and AI will increase

Anything and everything that can automate the world of digital marketing is worth your attention. There are several workflows, analytics, and social media post scheduling tools. With the help of such automation, you will be able to save time and money for your company. In addition, this way, your workers will be able to focus on other aspects of the business.

Now, you must be wondering what about your customers? To provide them with a fast and responsive digital experience, you can use the element of AI ( Artificial Intelligence). One of the best examples of AI is the use of chatbots.

Several customers wanted quick responses from the business 24*7, and chatbots have proven to be the best solution. Furthermore, the customers are not looking forward to getting a quick answer with their FAQs, but they are looking for something to understand the tricky requests they make and respond accordingly. And this is where the concept of AI steps into the picture.

You need to pay utmost attention to this as automation tools and AI will help you cut down the resources. It will also provide you with a better and fuller digital marketing experience for your users.

4. The approach to the data will change

You must have noted that several trends come out of challenges. Plus, finding high-quality data is always tough. Yet again, this is where the trend of new approaches to data begins. Having accurate data is of utmost importance. With the help of the right data, you will be able to find new business opportunities and find good leads for your business.

Not only this, but with the help of accurate data, you will be able to analyze and determine the consumer journey of the buyer. The digits of the data can depict a monumental task for the marketers by adding more layers to the marketing goals.

Data can be one of the best friends for digital marketers because data analysis holds the key to bigger customer engagement, creating accurate pricing to enrich the ROI and profits.

You need to pay attention to this trend because there are chances that you might lose some of your data if you are not prepared for the change.

5. Storytelling will be captivating

Brand storytelling is one of the best ways to generate leads. But, have you ever heard of marketing analysis using storytelling to market their service and products? Well, this concept has been known for years, but the popularity of the concept is overtaking now.

This technique addresses the needs of a fast-paced society in which people cut through the fluff and look forward to receiving the information a little faster.

The strategy will help you find the best ways to connect to a target audience. In addition, it will help you in building trust and converting leads.

Different ways in which you can make use of storytelling are-

– Know and understand the story of your brand.

– Make sure that you keep your story consistent.

– You can work in the best possible ways to build an emotional connection with your audience.

You need to pay attention to this trend because, in the fast-paced world, where people prefer to gulp the information in seconds, storytelling is one of the best ways in which you can connect with potential consumers. Plus, by making use of this trend, you will be able to stand out from your competition.

6. The market of the influencers will expand exponentially

Most of the time, when we hear the word influencers, celebrities cross our minds, no? Well, they are called influencers because their honest reviews influence the consumers’ buying decisions. The trend of influencer marketing is becoming a thing of a great deal in 2022 and beyond. It is one of the most effective modes of marketing. It is noted that the brands that use this trend seem to be way happier than those that do not use the same trend.

You need to pay attention to this trend because this trend allows for building trust, raising brand awareness, and reaching better qualified and more engaged audiences.

7. Personalization will be required

The element of personalization is going to play a vital role in 2022. Instead of creating content that catches the eye of everyone, it is suggested to come up and create personalized content. Creating specific content that caters to the needs of your audience will be more fruitful than anything else. But remember that it is not just the content you need to get right and personalized. You need to ensure that your audience gets those advertisements right and at the right place. This aspect is crucial in engagement.

You have to take some time out to understand your audience’s platforms and how they use them. With this, you will be able to create personalized messages based on each demographic. With it, you will also have the surety of your message reaching the audience in the right way. This way, it helps in increasing customer loyalty.

You need to pay attention to this trend in 2022 because the way customers feel when they are seen and understood is irreplaceable. In addition, it will help you out in the best possible ways to attract more audiences as your content will be more personalized than ever before.

8. NFT will be the next big thing in digital marketing

NFTs are digital objects that use blockchain technology to ensure that they are unique. Therefore, anyone who needs NFT can prove their own because there is a record of the same transaction in the decentralized, public ledger. It is of great importance because the visual representation of NFT can be easily copied with the help of a screenshot.

This trend has caused other brands to dip their toes into the concept of digital collectibles.

You need to understand that-

– NFT can be viewed as a way to connect to your fanbase directly. Having ownership is a great idea, as it helps create a great deal of relationship between your brand and your customer.

– NFT can be anything. Your brand is not confined to offering physical products and services, and it can also serve virtual products to the customers now.

– NFTs remove the business frictions like shipping costs, product defect rates, and storage rates. Thus, they are a superior solution depending on your goals.

Whether you are just getting started or a digital marketing expert, you need to ensure that you make the most of it in 2022.

You can use the mentioned trends to stay ahead of the competition. If you need help to stay ahead of the race, you can rely on digital marketing experts like Deftsoft. With the help of professionals, you will be able to stay ahead and polish your skills in the best possible ways.

How AI Is Transforming The Future Of Digital Marketing?

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AI is taking over the digital marketing world! AI is a game-changer when it comes to advertising as it provides marketers with accurate and up-to-date customer data. With AI, business owners can now target their customers based on demographics, behaviors, location, and time of day.

Recently there has been a lot of attention given towards the topic of Artificial Intelligence (AI) in Digital Marketing. It has caused major brands like Google and Facebook to invest millions into the development of chatbots for customer service purposes. 

In this post, we will cover what Artificial Intelligence is and why it’s so important for future marketers to understand how it is transforming the way businesses reach their customers.

What is Artificial Intelligence?

Artificial Intelligence is a term that is rarely used to describe technology and marketing. When people talk about AI, it can mean different things to different people.

The definition of Artificial Intelligence most used in the context of marketing is the ability for a computer system to perform tasks that need analytical or cognitive abilities that humans have. By this definition, no machine has ever been intelligent because it cannot perform tasks without the help of a human. This lack of artificial “intelligence” is what makes computers useful for marketing purposes. 

While computers are intelligent at performing specific tasks, such as following a set of instructions and finding data on an Internet search, they are also very dumb in other ways when compared to humans. 

Thus, let us find out why is it so important?

Why It’s So Important for Future Marketers to Understand the Importance of AI?

Now that we know what Artificial intelligence is, why should we bother understanding it for digital marketing? The answer is simple; AI will be used to make your marketing campaigns more accurate and efficient.

That’s right, not only can computer systems perform tasks that humans are capable of shortly but they can also “think” like human beings. This means that when a computer uses an algorithm to analyze data, it can come up with more accurate and efficient solutions than humans could have formulated on their own. 

The Future of Digital Marketing

Future of Digital Marketing

The future looks bright for marketers and business owners alike. AI will allow your business to target the right customers with the right message based on accurate data. In the past, companies had to rely on demographic data such as gender, race, and age to reach their target market. 

AI can now take things a step further by gathering valuable data based on consumer habits, behaviors, and locations that are not personally identifiable information. With Big Data becoming more important in marketing strategy it is only natural that businesses will rely more on software that can process this information. 

Chatbots also play a major role in the future of digital marketing. It is no longer a question of if chatbots will be used but when will they completely take over the world of business?

Artificial Intelligence has made tremendous strides in recent years and it is only going to get better for businesses. Digital Marketing companies will soon be able to track data about their customers’ online activity and determine what services or products would work best for them based on that data.

How Is AI Transforming the Way Businesses Reach Their Customers?

AI is a tool that will allow corporations to cut ineffective marketing campaigns and use it to their advantage. It analyzes customer data and gives companies the ability to recognize new trends in their market and react accordingly.

With AI, companies will be able to gain insights into their customers’ behavior daily and use that information when creating the most effective marketing strategy possible. For example, if you watch a lot of cat videos online, then you could advertise your business as pet food and treat store that sells cat food. The information from this program would also tell you which marketing tactics are effective for reaching these customers but it also identifies problems such as people who have no interest in your product or service whatsoever. AI has the power to make businesses more profitable. 

As AI gets smarter, it will be able to gather a larger amount of data than ever before and pass on that information to companies so they can create better marketing campaigns.

What Does This Mean for Future Marketers? 

future marketers

Since you have a basic understanding of Artificial Intelligence and its role in digital marketing strategy. Let’s talk about how you can use AI to your advantage and what skills you should develop that will help you best use AI in your business. 

First, Artificial Intelligence is a skill that can only be learned by training. It is an advanced set of algorithms that one can get through background research, studies, and clinical simulation. The best way to learn Artificial Intelligence is by diving into the field of Machine Learning and Deep Learning, etc. 

This type of technology is not currently available to the average person but there are several online courses out on these topics. The skills you will learn will allow you to get an edge over your competition about customer research and marketing strategy.

The Future of Digital Marketing Will Be Determined by Artificial Intelligence!!

To wrap up, as AI technology continues to advance, companies will have access to valuable information that they can use to enhance their marketing strategies and improve their profits. It is time for businesses to realize the importance of data mining and Big Data and how it can help them make smarter decisions. 

Artificial Intelligence will allow companies to implement new technologies that they previously could not afford or would have taken up too much time. Businesses will be able to create more accurate marketing messages tailored to the demographic they are trying to reach. Businesses can target customers based on data about their internet browsing preferences, where they live and what type of car they drive etc.

Top Ten Digital Marketing Trends to Embrace in 2022

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What COVID-19 has taught is that nothing is certain. Also, in today’s tech era, if you don’t have a well-established online presence, you are going to lose potential customers. It’s no longer an option but a necessity for business owners to create a user-friendly website. We have already entered 2022, and if you are still relying on old digital marketing tactics, you are going to lose valuable customers. 

So, add spice to your marketing tactics, add a little flavor and bring something new to the plate. Keep a close watch on the trending digital marketing updates, adapt to these trends, and see the increase in customer engagement, clicks, and impressions and, ultimately, your sales.

Digital marketing trends that will take your business to the zenith in 2022

As the year passes, digital marketing becomes more and more complex. Now, marketers no longer have to focus only on the fundamentals like SEO, PPC, branding, and UX but juggle with the emerging social channels and evolving regulations. In addition to this, marketers have to keep an eye on content automation and personalization. We asked our Digital marketing experts about the most important digital marketing strategies that will help businesses to increase reach, boost awareness, and maximize revenue. You will be surprised by their answer? Want to know more keep reading!

Artificial Intelligence

AI (Artificial intelligence) is the most recent and impressive digital marketing trend. The world was buzzing around how AI will change every aspect of our lives, and the change has begun. Studies reveal that sixty percent of online users use AI chatbots to interact with apps and websites.

AI tunes most content we consume on various social media sites to keep us engaged with the sites. AI technology is so incredible that it is expected to be a $190 billion industry by 2025.

Augmented Reality

Augmented reality consists of three features- a combination of real and virtual worlds, real-time interaction, and 3D registration of virtual and real objects. While virtual reality is making a buzz in sci-fi ideas, AR is heavily appreciated from a marketing point of view.

A fine example of AR technology is- Gucci’s premium feature in its app that allows users to ”try o” footwear. By directing their smartphone camera below, the user can observe 19 various sneakers independently, getting a real-time experience of wearing them. It makes their interaction more natural and engaging.

Personalization

If you want to target the viewer’s successfully, you need to concentrate on personalizing content, products, and emails, among other things. Consumers are generally irritated by generic promotional messages with so many spams and notifications. On the other hand, consumers enjoy dealing with a brand that provides personalized experiences.

They say customization appeals to them in 90% of cases. One of the best examples of personalization is- Starbucks allows its customers to customize their drinks and get prizes with the customized software. This feature in their app boosted revenue to $2.56 billion.

Instant shop content

Any image, video, or text that has a direct link to a buyout site is the instant shop content of your site. It simplifies and directs the process of a buyer learning about a product and deciding to buy it on an eCommerce platform. This content allows your viewers to know about the product and purchase it with just one click.

Even Instagram has launched a shoppable content feature, which allows users to purchase products directly from a story or a post. Taking its advantage, H&M has turned its Instagram profile into shoppable posts to enhance its marketing game with shoppable content.

Location-Based Marketing (Geofencing)

 

Geofencing is a type of location-based digital marketing service. In this feature, a software program gathers and uses GPS, Wi-Fi, and cellular data information. It’s useful to target personalized marketing activities such as text, social media ads, email, or app notification. Geofencing is when a mobile device enters or exits a geographic boundary.

Mobile advertisements with geofencing features result in more CTR and twice click-through rate. Moreover, 53% of shoppers went to a store after getting location-based communication.

Hyperlocal SEO

Hyperlocal SEO is a digital marketing strategy beneficial for small businesses and start-ups. It’s Google’s new algorithmic push that focuses on a person’s current NAP (Name, Address, and Phone number) to provide highly tailored answers to daily queries like”where to purchase shoes” or”closest stationery near me.”

The most astounding aspect of this hyperlocal concentration is that it enables the company to establish a strong regional market. According to Search Engine Watch, establishing a Google My Business account is the essential tool required to begin implementing your Hyperlocal SEO approach. In 2022, this trend will be especially revolutionary for B2B digital marketing.

Omnichannel marketing

Omnichannel marketing is a method of reaching out to customers across many channels to increase the number of touchpoints. In 2022, it will undoubtedly be the most notable digital marketing trend. According to the following Omnichannel statistics, using many channels for your business provides excellent outcomes.

For example, more than 65% of customers use multiple platforms and gather information before purchasing any product. As a result, omnichannel orders cost 13% higher per order than single-channel orders.

Influencers Marketing

Influencer marketing is word-of-mouth marketing done by popular personalities like celebrities or sportspersons. They can also be famous YouTubers, leaders, Instagrammers, and social media personnel with many followings on their accounts. They help brands by informing their followers about products and services.

In 2021, the influencer marketing industry was expected to reach $13.8 billion. Influencer marketing has the potential to become the next big thing! Adidas is one of the best instances of influencer marketing. Digital marketing agencies have started offering influencer marketing by contacting renowned personalities around them.

Video marketing

In 2022, video marketing will be one of the most popular digital marketing trends, and it will remain so for many years to come. According to Impactplus’s research video has enhanced the conversion rate of 72 percent of many brands. In addition, 70% of viewers admit they share their favourite brand’s video. Consumers say when they watch information on the videos instead of in written content, they feel more confident to purchase the product.

Thus, videos can generate 50% more traffic on the website than textual information. Because users perceive video material to be more engaging, Google prioritizes websites containing videos in its search results.

Quora Marketing

Quora is the most popular question-and-answer site with limited advertising options. However, it has recently become a Google favourite, and digital marketers in 2022 will need to develop a full plan around it. What makes Quora an authentic marketing tool is its carried by individuals.

Individuals have greater trust than brands because there is a personal element to the interaction, and the audience feels like they are conversing with a friend. Because audiences are bored of listening to mass marketing by corporations, this personal connection is what makes Quora an excellent trend to follow in 2022. In addition, individuals responding to genuine inquiries improve the authenticity and trustworthiness of marketing.

Every year, as the pace of technology accelerates, we will see new and interesting developments impacting how digital marketers promote various businesses. Therefore, it’s always better to contact Digital Marketing Agency like Deftsoft and catch every upcoming digital marketing update to stay ahead of your competitors.

How Do You Compare PPC With SEO? Choose an Integrated Approach in 2022!

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The question of who is better between PPC and SEO is very old. The answer is yet to be found. That’s why you will find that even the official resources of Google answer the question of ‘So should I invest in SEO or PPC?’ saying, “Ultimately, it’s up to you which option is best for your business, but it’s worth considering that both SEO and PPC ads can help in different ways.”

We at Deftsoft agree with that and recommend our clients opt for an integrated approach for search engine marketing in 2022. But, if somehow you have to choose one or both, this post will give you a comparison of PPC with SEO based on factors like cost, quality of traffic, the time required to drive results, etc., that may help you make an informed decision.

Understand the Difference Between PPC and SEO        

First of all, it is important to revise the basics of PPC and SEO. PPC stands for pay-per-click advertising, and SEO stands for search engine optimization. PPC is paid, and SEO is free. The purpose of both PPC and SEO is to feature your website on the first page of the search results.

The first three or four paid results with the label of ‘ad’ you see at the top of the search results are the paid search results, which are a result of the PPC of the website. The rest of the results with no specific label you see in the list are organic search results which are the result of the SEO of the website.

There is an entire process of how to do PPC and how to do SEO. Both are in-depth marketing strategies that require extensive skills and knowledge to implement. There is a range of tools provided by Google such as Google Analytics, Google Adwords and Google Search Console to carefully craft PPC and SEO campaigns. Thus, it often gets complex. Most small and medium-sized businesses hire professional digital marketing agencies to run their marketing campaigns, while many prefer to hire an in-house team.  

Compare PPC with SEO

Compare PPC with SEO

Cost of the campaign

The first point of comparison is cost. If you try to run a campaign on your own, it is a simple judgement PPC is paid, and SEO is free. But if you are hiring experts, both will cost you. There is a general notion that PPC is expensive and SEO is cheap. But while making decisions, it is the ROI that matters.

For example, if you spend $2 on a PPC ad and you get a $200 sale. It’s a huge return. But as not all ads convert, you have to take into account the conversion rate also. Thus, PPC may not turn out to be expensive.

On the other hand, SEO is considered cheap with less cost per lead. But if you are trying to rank your website for competitive keywords, it may take an entire year to do so. Thus, SEO can turn out to be expensive. In that case, PPC is cheap. Thus, it depends on competitiveness, business needs, and various other factors which strategy will turn out to be inexpensive.      

Quality of traffic  

It is often said that SEO generates more quality traffic than PPC. There is no doubt in that considering the traffic statistics of the five top websites on the search engine result page. However, a highly targeted PPC campaign can bring more quality traffic than SEO.

 It is because SEO is a wider approach than PPC. Your website may rank for multiple keywords and bring traffic in high volumes, which may or may not convert. But in a PPC campaign, you run a campaign around highly targeted keywords that have higher chances of conversions. Thus, PPC can bring a higher quality of traffic than SEO, opposite to the general notion.       

Time to deliver results

It is no secret that SEO takes time and PPC brings immediate results. No doubt it is true, but the PPC aficionados never look at the downside of the fact the moment you stop paying Google for the ads, you disappear from the search engine. That’s where brands remember SEO. If they had done the SEO, their website would have been there even when they were not paying anyone to do it. Because once you feature in the organic search results, you stay there for a long time. SEO efforts keep bringing you traffic for a long time.

If you know the basics of SEO, you can even stop paying your SEO expert once you are stable at search engine rankings. However, experts do not recommend that, considering Google search engine result listings keep updating and other websites working on the same keywords to rank.

Integrated approach

The paradox of PPC and SEO has been becoming more and more complex day by day. That’s why experts often recommend an integrated approach. It involves using the benefits of both worlds. Whether or not it is right, it too depends on the business needs.

For example, if you are a niche-based e-commerce store that has to beat competitors like Amazon, eBay, and Best Buy, you need a combination of both strategies to beat them, and you can do that with a well-crafted strategy. On the other hand, if you are a small grocery store that wants to target a locality, there is no need to go for both strategies. Only SEO will be enough for you.

Similarly, if you are a well-known fashion store in the city and planning to increase foot traffic for season-based sales, you can run a PPC campaign to immediately target your audience.  

Thus, the choice of the SEO, PPC or integrated approach depends entirely on the business needs, budget, and resources.

It is best to let experts analyze your business, understand your business objectives and recommend you the right solution for search engine marketing in 2022.

Need help deciding a campaign for search engine marketing for your company? Get in touch with Deftsoft‘s search engine marketing experts to find a comprehensive solution for your business within the budget.