Category: Digital Marketing

How AI Is Transforming The Future Of Digital Marketing?

Posted on by deftsoft

AI is taking over the digital marketing world! AI is a game-changer when it comes to advertising as it provides marketers with accurate and up-to-date customer data. With AI, business owners can now target their customers based on demographics, behaviors, location, and time of day.

Recently there has been a lot of attention given towards the topic of Artificial Intelligence (AI) in Digital Marketing. It has caused major brands like Google and Facebook to invest millions into the development of chatbots for customer service purposes. 

In this post, we will cover what Artificial Intelligence is and why it’s so important for future marketers to understand how it is transforming the way businesses reach their customers.

What is Artificial Intelligence?

Artificial Intelligence is a term that is rarely used to describe technology and marketing. When people talk about AI, it can mean different things to different people.

The most commonly used definition of Artificial Intelligence in the context of marketing is the ability of a computer system to perform tasks that require analytical or cognitive abilities humans possess. By this definition, no machine has ever been intelligent because it cannot perform tasks without the help of a human. This lack of artificial “intelligence” is what makes computers useful for marketing purposes. 

While computers are intelligent at performing specific tasks, such as following a set of instructions and finding data on an Internet search, they are also very dumb in other ways when compared to humans. 

Thus, let us find out why is it so important?

Why It’s So Important for Future Marketers to Understand the Importance of AI?

Now that we know what Artificial intelligence is, why should we bother understanding it for digital marketing? The answer is simple; AI will be used to make your marketing campaigns more accurate and efficient.

That’s right, not only can computer systems perform tasks that humans are capable of shortly but they can also “think” like human beings. This means that when a computer uses an algorithm to analyze data, it can come up with more accurate and efficient solutions than humans could have formulated on their own. 

The Future of Digital Marketing

Future of Digital Marketing

The future looks bright for marketers and business owners alike. AI will allow your business to target the right customers with the right message based on accurate data. In the past, companies had to rely on demographic data such as gender, race, and age to reach their target market. 

AI can now take things a step further by gathering valuable data based on consumer habits, behaviors, and locations that are not personally identifiable information. With Big Data becoming more important in marketing strategy it is only natural that businesses will rely more on software that can process this information. 

Chatbots also play a major role in the future of digital marketing. It is no longer a question of if chatbots will be used but when will they completely take over the world of business?

Artificial Intelligence has made tremendous strides in recent years and it is only going to get better for businesses. Digital Marketing companies will soon be able to track data about their customers’ online activity and determine what services or products would work best for them based on that data.

How Is AI Transforming the Way Businesses Reach Their Customers?

AI is a tool that will allow corporations to cut ineffective marketing campaigns and use it to their advantage. It analyzes customer data and gives companies the ability to recognize new trends in their market and react accordingly.

With AI, companies will be able to gain insights into their customers’ behavior daily and use that information when creating the most effective marketing strategy possible. For example, if you watch a lot of cat videos online, then you could advertise your business as pet food and treat store that sells cat food. The information from this program would also tell you which marketing tactics are effective for reaching these customers but it also identifies problems such as people who have no interest in your product or service whatsoever. AI has the power to make businesses more profitable. 

As AI gets smarter, it will be able to gather a larger amount of data than ever before and pass on that information to companies so they can create better marketing campaigns.

What Does This Mean for Future Marketers? 

future marketers

Since you have a basic understanding of Artificial Intelligence and its role in digital marketing strategy. Let’s talk about how you can use AI to your advantage and what skills you should develop that will help you best use AI in your business. 

First, Artificial Intelligence is a skill that can only be learned by training. It is an advanced set of algorithms that one can get through background research, studies, and clinical simulation. The best way to learn Artificial Intelligence is by diving into the field of Machine Learning and Deep Learning, etc. 

This type of technology is not currently available to the average person but there are several online courses out on these topics. The skills you will learn will allow you to get an edge over your competition about customer research and marketing strategy.

The Future of Digital Marketing Will Be Determined by Artificial Intelligence!!

To wrap up, as AI technology continues to advance, companies will have access to valuable information that they can use to enhance their marketing strategies and improve their profits. It is time for businesses to realize the importance of data mining and Big Data and how it can help them make smarter decisions. 

Artificial Intelligence will allow companies to implement new technologies that they previously could not afford or would have taken up too much time. Businesses will be able to create more accurate marketing messages tailored to the demographic they are trying to reach. Businesses can target customers based on data about their internet browsing preferences, where they live and what type of car they drive etc.

Top Ten Digital Marketing Trends to Embrace in 2025

Posted on by deftsoft

What COVID-19 has taught is that nothing is certain. Also, in today’s tech era, if you don’t have a well-established online presence, you are going to lose potential customers. It’s no longer an option but a necessity for business owners to create a user-friendly website. We have already entered 2025, and if you are still relying on old digital marketing tactics, you are going to lose valuable customers. 

So, add spice to your marketing tactics, add a little flavor and bring something new to the plate. Keep a close watch on the trending digital marketing updates, adapt to these trends, and see the increase in customer engagement, clicks, and impressions and, ultimately, your sales.

Digital marketing trends that will take your business to the zenith in 2025

As the year passes, digital marketing becomes more and more complex. Now, marketers no longer have to focus only on the fundamentals like SEO, PPC, branding, and UX but juggle with the emerging social channels and evolving regulations. In addition to this, marketers have to keep an eye on content automation and personalization. We asked our Digital marketing experts about the most important digital marketing strategies that will help businesses to increase reach, boost awareness, and maximize revenue. You will be surprised by their answer? Want to know more keep reading!

Artificial Intelligence

AI (Artificial intelligence) is the most recent and impressive digital marketing trend. The world was buzzing around how AI will change every aspect of our lives, and the change has begun. Studies reveal that sixty percent of online users use AI chatbots to interact with apps and websites.

AI tunes most content we consume on various social media sites to keep us engaged with the sites. AI technology is so incredible that it is expected to be a $190 billion industry by 2025.

Augmented Reality

Augmented reality consists of three features- a combination of real and virtual worlds, real-time interaction, and 3D registration of virtual and real objects. While virtual reality is making a buzz in sci-fi ideas, AR is heavily appreciated from a marketing point of view.

A fine example of AR technology is- Gucci’s premium feature in its app that allows users to ”try o” footwear. By directing their smartphone camera below, the user can observe 19 various sneakers independently, getting a real-time experience of wearing them. It makes their interaction more natural and engaging.

Personalization

If you want to target the viewer’s successfully, you need to concentrate on personalizing content, products, and emails, among other things. Consumers are generally irritated by generic promotional messages with so many spams and notifications. On the other hand, consumers enjoy dealing with a brand that provides personalized experiences.

They say customization appeals to them in 90% of cases. One of the best examples of personalization is- Starbucks allows its customers to customize their drinks and get prizes with the customized software. This feature in their app boosted revenue to $2.56 billion.

Instant shop content

Any image, video, or text that has a direct link to a buyout site is the instant shop content of your site. It simplifies and directs the process of a buyer learning about a product and deciding to buy it on an eCommerce platform. This content allows your viewers to know about the product and purchase it with just one click.

Even Instagram has launched a shoppable content feature, which allows users to purchase products directly from a story or a post. Taking its advantage, H&M has turned its Instagram profile into shoppable posts to enhance its marketing game with shoppable content.

Location-Based Marketing (Geofencing)

Geofencing is a type of location-based digital marketing service. In this feature, a software program gathers and uses GPS, Wi-Fi, and cellular data information. It’s useful to target personalized marketing activities such as text, social media ads, email, or app notification. Geofencing is when a mobile device enters or exits a geographic boundary.

Mobile advertisements with geofencing features result in more CTR and twice click-through rate. Moreover, 53% of shoppers went to a store after getting location-based communication.

Hyperlocal SEO

Hyperlocal SEO is a digital marketing strategy beneficial for small businesses and start-ups. It’s Google’s new algorithmic push that focuses on a person’s current NAP (Name, Address, and Phone number) to provide highly tailored answers to daily queries like”where to purchase shoes” or”closest stationery near me.”

The most astounding aspect of this hyperlocal concentration is that it enables the company to establish a strong regional market. According to Search Engine Watch, establishing a Google My Business account is the essential tool required to begin implementing your Hyperlocal SEO approach. In 2025, this trend will be especially revolutionary for B2B digital marketing.

Omnichannel marketing

Omnichannel marketing is a method of reaching out to customers across many channels to increase the number of touchpoints. In 2025, it will undoubtedly be the most notable digital marketing trend. According to the following Omnichannel statistics, using many channels for your business provides excellent outcomes.

For example, more than 65% of customers use multiple platforms and gather information before purchasing any product. As a result, omnichannel orders cost 13% higher per order than single-channel orders.

Influencers Marketing

Influencer marketing is word-of-mouth marketing done by popular personalities like celebrities or sportspersons. They can also be famous YouTubers, leaders, Instagrammers, and social media personnel with many followings on their accounts. They help brands by informing their followers about products and services.

In 2021, the influencer marketing industry was expected to reach $13.8 billion. Influencer marketing has the potential to become the next big thing! Adidas is one of the best instances of influencer marketing. Digital marketing agencies have started offering influencer marketing by contacting renowned personalities around them.

Video marketing

In 2025, video marketing will be one of the most popular digital marketing trends, and it will remain so for many years to come. According to Impactplus’s research video has enhanced the conversion rate of 72 percent of many brands. In addition, 70% of viewers admit they share their favourite brand’s video. Consumers say when they watch information on the videos instead of in written content, they feel more confident to purchase the product.

Thus, videos can generate 50% more traffic on the website than textual information. Because users perceive video material to be more engaging, Google prioritizes websites containing videos in its search results.

Quora Marketing

Quora is the most popular question-and-answer site with limited advertising options. However, it has recently become a Google favourite, and digital marketers in 2025 will need to develop a full plan around it. What makes Quora an authentic marketing tool is its carried by individuals.

Individuals have greater trust than brands because there is a personal element to the interaction, and the audience feels like they are conversing with a friend. Because audiences are bored of listening to mass marketing by corporations, this personal connection is what makes Quora an excellent trend to follow in 2025. In addition, individuals responding to genuine inquiries improve the authenticity and trustworthiness of marketing.

Every year, as the pace of technology accelerates, we will see new and interesting developments impacting how digital marketers promote various businesses. Therefore, it’s always better to contact Digital Marketing Agency like Deftsoft and catch every upcoming digital marketing update to stay ahead of your competitors.

How Do You Compare PPC With SEO? Choose an Integrated Approach in 2022!

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PPC vs SEO- The question of who is better between PPC and SEO is very old. The answer is yet to be found. That’s why you will find that even the official resources of Google answer the question of ‘So should I invest in SEO or PPC?’ saying, “Ultimately, it’s up to you which option is best for your business, but it’s worth considering that both SEO and PPC ads can help in different ways.”

We at Deftsoft agree with that and recommend our clients opt for an integrated approach for search engine marketing in 2022. But, if somehow you have to choose one or both, this post will give you a comparison of PPC with SEO based on factors like cost, quality of traffic, the time required to drive results, etc., that may help you make an informed decision.

Understand PPC vs SEO

First of all, it is important to revise the basics of PPC and SEO. PPC stands for pay-per-click advertising, and SEO stands for search engine optimization. PPC is paid, and SEO is free. The purpose of both PPC and SEO is to feature your website on the first page of the search results.

The first three or four paid results with the label of ‘ad’ you see at the top of the search results are the paid search results, which are a result of the PPC of the website. The rest of the results with no specific label you see in the list are organic search results, which are the result of the SEO of the website.

There is an entire process for PPC and SEO. Both are in-depth marketing strategies that require extensive skills and knowledge to implement. Google provides a range of tools, such as Google Analytics, Google Ads, and Google Search Console, to carefully craft PPC and SEO campaigns. Thus, it often gets complex. Most small and medium-sized businesses hire professional digital marketing agencies to run their marketing campaigns, while many prefer to hire an in-house team.  

Compare PPC with SEO

Compare PPC with SEO

Cost of the campaign

The first point of comparison is cost. If you try to run a campaign on your own, it is a simple judgment that PPC is paid, and SEO is free. But if you are hiring experts, both will cost you. There is a general notion that PPC is expensive and SEO is cheap. But while making decisions, it is the ROI that matters.

For example, if you spend $2 on a PPC ad and you get a $200 sale. It’s a huge return. But since not all ads convert, you also have to take the conversion rate into account. Thus, PPC may not be expensive.

On the other hand, SEO is considered cheap, with a lower cost per lead. But if you are trying to rank your website for competitive keywords, it may take an entire year. Thus, SEO can be expensive. In that case, PPC is cheap. Thus, it depends on competitiveness, business needs, and other factors, which strategy will turn out to be the most cost-effective.      

Quality of traffic  

It is often said that SEO generates more quality traffic than PPC. There is no doubt in that, considering the traffic statistics of the five top websites on the search engine result page. However, a highly targeted PPC campaign can bring more quality traffic than SEO.

 It is because SEO is a wider approach than PPC. Your website may rank for multiple keywords and attract high volumes of traffic, which may or may not convert. But in a PPC campaign, you run a campaign around highly targeted keywords that have higher chances of conversions. Thus, PPC can bring a higher quality of traffic than SEO, contrary to the general notion.       

Time to deliver results

It is no secret that SEO takes time, while PPC delivers immediate results. No doubt it is true, but the PPC aficionados never look at the downside of the fact the moment you stop paying Google for the ads, you disappear from the search engine. That’s where brands remember SEO. If they had done the SEO, their website would have been there even when they were not paying anyone to do it. Because once you feature in the organic search results, you stay there for a long time. SEO efforts keep bringing you traffic for a long time.

If you know the basics of SEO, you can even stop paying your SEO expert once you are stable at search engine rankings. However, experts do not recommend that, as Google search results keep updating and other websites are competing for the same keywords to rank.

Integrated approach

The paradox between PPC and SEO has become increasingly complex day by day. That’s why experts often recommend an integrated approach. It involves using the benefits of both worlds. Whether or not it is right, it too depends on the business needs.

For example, if you are a niche-based e-commerce store that has to beat competitors like Amazon, eBay, and Best Buy, you need a combination of both strategies to beat them, and you can do that with a well-crafted strategy. On the other hand, if you are a small grocery store looking to target a specific locality, there is no need to pursue both strategies. Only SEO will be enough for you.

Similarly, if you are a well-known fashion store in the city and planning to increase foot traffic for season-based sales, you can run a PPC campaign to immediately target your audience.  

Thus, the choice of the SEO, PPC, or integrated approach depends entirely on the business needs, budget, and resources.

It is best to let experts analyze your business, understand your objectives, and recommend the right search engine marketing solution for 2022.

Need help deciding on a campaign for search engine marketing for your company? Get in touch with Deftsoft‘s search engine marketing experts to find a comprehensive solution for your business within the budget.   

How to Reshape the Healthcare Sector with Digital Marketing in 2022?

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58% of smartphone owners download and use mobile health apps. If you are among them, this blog is for you!

With the advancements in technology, the healthcare industry is literary at everyone’s fingertips!  The health sector is constantly looking for new technological advancements to keep up with the digital pulse of branding.

If you are not living under a rock, you would be aware of the steady decrease in the effectiveness of the tried and tested marketing efforts. Radio, TV, and Yellow Pages are all the things of the past. The healthcare industry uses digital marketing tactics to create awareness for its services.

Role of Internet Marketing in the Healthcare Industry

Did you know most healthcare consumers start their journey by finding and comparing providers online, through search? After completing the search, there are high chances of them converting. Here are some statistics that show the importance of online marketing in healthcare.

– 5% of all Google searches are health-related

– Google search drives more visitors to hospitals than non-search

– 94% of healthcare patients use online reviews before purchasing products

– 84% of consumers trust reviews like personal recommendations

– 1-6 online reviews are sufficient for patients to form an opinion about your practice

– The global advertising expenditure for healthcare companies  has increased by 4.3% in 2021

Why is Digital Marketing the Need of the Hour for Healthcare?

Improve Audience Reach and Service Awareness

With the increase in competition in the healthcare industry, you need to get the word around to retain customers. According to a study conducted by Google, 44% of visitors make an appointment online or call after taking a number from the website. This shows the importance of the healthcare industry to be online.  By using digital marketing,  your healthcare service will get a wider audience reach and get good branding.

Create a Customized Marketing Strategy

If you think marketing is only about making promotional videos and posting flashy ads, it’s time to think again. Through digital marketing, you can customize marketing efforts as per your needs. Create a strong online presence and keep the audience well-informed about your service through content marketing.

On the other hand, if your product demands PPC advertising, focus on it.  You can’t follow a “one glove fits all approach.” Be unique and different.

 Easy-to-Access Patients

Through digital platforms, you can access patients quickly and easily and vice versa. Online marketing improves patients’ experience, which plays a key role in retaining customers. Positive reviews are only possible because of a smooth and favorable experience.  New digital tools allow doctors to track patients, send checkup reminders, and reach out to them on important days.

Create a Positive Online Presence

Use the latest ORM tools to manage your online presence actively. Determine how your practice is perceived and provide a quick response to any customer complaints.  Also, use an online presence to push back negative reviews or misleading information and correct all the wrongs to build a good healthy brand image that draws more customers.

Increase Influence of Social Media in Healthcare

More than 40% of consumers accept that information and social media data affect how they deal with their health. Healthcare marketers must adapt to this statistic to stay relevant and create awareness about themselves and their services.

Build Patient Loyalty and a Positive Referral Base

Digital marketing in healthcare is no longer an option but a necessity. If customers love your services, ask them to generate positive reviews as it will attract new customers. It’s not just about creating a social media page; it’s all about creating a space for patients to promote your services online. However, ask for reviews without nudging their privacy.

SEO in Healthcare

Maximize your online presence and brand through SEO. Through SEO, patients can easily find you online, and the best part is SEO is not only for large hospitals. The more searches for local practices online, the more leads. According to Google, 28% of searches for something online result in a gain or purchase.

Easy Tracking with Accurate Monitoring

Through digital marketing, brands can track their profits, enhance ROI and increase customer satisfaction. The biggest advantage of digital marketing is the availability of tools and matrices to analyze results and improve performance.

Healthcare Digital Marketing Trends to Know in 2021-2022

HealthCare Digital Marketing trends

– Reviews are a top ranking factor- According to SearchEngineLand, 85% of consumers trust online reviews.

– Video is the preferred way to interact with customers-

– Local SEO can be a game-changer for the healthcare sector

– The healthcare sector can collaborate with micro-influencers

– Telehealth will rise in 2022

– Personalization will be the gold standard

– CRO will help the healthcare sector to make more ROI

– Marketing tech will be more important than ever

– Patients will need more help across the funnel

– Use of social proof to drive more customers

With the advancements in technology, it’s high time for the healthcare sector to collaborate with a reputable digital marketing agency like Deftsoft. We will use innovative strategies to boost your brand awareness and build online brand visibility.

Five Changes to Make in Your SEO Content Strategy in 2022

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Google is evolving faster than ever, becoming smarter with every update. As soon as we start typing in the search bar, it predicts our intent and delivers accurate results in seconds—an impressive display of how far Google’s algorithms have come. But for SEO professionals and digital marketers, this evolution brings both opportunities and challenges.

The key question now is—how can you make sure Google notices your website? The answer lies in refining your SEO content strategy. In this blog, we’ll explore five critical changes you need to make to your content strategy to improve rankings and visibility in 2022 and beyond.

We will be addressing the five changes you need to make in your content strategy for SEO in 2022. If you think it is the same old lecture of stuffing keywords, well, it is not. Have a look by yourself. 

1. Define the Intent Content

This is a big thing that came out in 2021. The intent content tells about the intent of the users when they made a query on Google. It can be classified into four types: informational, commercial, transactional, or local.

Informational: This type of search simply seeks the information; which means a user wants to learn about the product or service.  

Commercial: This type of search seeks comparison; which means a user is comparing the options available.

Transactional: This type of search seeks transactions; which means a user is ready to make a purchase.    

Navigational: This type of search seeks specific information; which means a user is looking for specific things. 

For example, have a look at the search query ‘yoga mat’.

Informational: Yoga mat

Commercial: Best yoga mat

Transactional: Buy yoga mat  

Navigational: Yoga mat near me

  • When a user uses words like ‘how, what, or why, the intent of the content becomes informational.
  • When a user uses a word like ‘best’ with a search query, the intent of the content becomes commercial.
  • When a user uses a word like ‘buy’ with a search query, the intent of the content becomes transactional.
  • When a user uses a word like ‘near me or specific brand name’ with the query, the intent of the content becomes navigational or local.        

Find out the intent content that brings the most web traffic for you and prioritize your content strategy accordingly.

2. Keep the Mobile SEO in Mind

In 2021, the term mobile SEO gained a lot of traction and is still in trend. The content strategy for mobile SEO is not much different from desktop SEO. Still, there are a few key new elements such as content optimized to the voice search queries, sharing options of the content, and location-based content.

More and more users are using voice searches on mobile devices to search on Google. Create your content for the long-tail keywords that users tend to search in voice queries. Also, a trend is noted in the mobile searches that users often make location-based queries on mobile. Thus, it is a good idea to create your content for location-based queries. And offer your users easy options to share the content on other platforms using their mobile devices.

3. High-Quality Backlinks  

Backlinks have been the backbone of SEO for a very long time. Well, they still are, but the thing with backlinks changed is that they should be of good quality. SEJ reported, “Google’s search quality advocate, John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm. One good link from a relevant website can be more impactful than millions of low-quality links.”

And the thing with getting a high-quality backlink for your website is you cannot get it if you keep boasting about only you. You need to keep users in mind to create valuable content for the users so that you can get quality backlinks from good third-party websites.  

4. Use a Cluster of Topics

Many top digital marketing companies have been doing this for a very long time. Creating in-depth pages with long content containing a cluster of topics tends to be more effective than dedicating different pages to different topics. Google tends to understand long content with a comprehensive view better than content that does not completely explain the topic. Use a cluster of topics or tend to address multiple queries in a single post while curating content. This applies both to off-page and on-page content. You can also interlink different web pages on the website to get it easily crawled by Google.     

5. Add Visual Elements in the Content

Visual elements are going to play a huge role in the SEO content strategy in 2021/2022. It has been witnessed that content with visual elements like images, videos, and related media tends to rank higher on Google search results rather than content without any visual elements. The visual element in the content helps to retain the visitor’s attention to the website, increases the sharing rate of the content, helps in SEO, makes the content engaging, and provides quick information to the visitor. While adding visual content like infographics, videos, or GIFs, make sure it is properly optimized so that it does not affect the website’s loading speed. 

We think you should implement the five basic changes in your SEO content strategy in 2021/2022.

Although this is not all, one needs to implement many other SEO tactics to rank on the highly competitive keywords in highly competitive niches.

At Deftsoft, we have been reaping fruits for our clients for over 15 years. Our team of search engine optimization experts works in coordination with expert writers to create high-quality content that implements the latest trends to rank your website at the top of the search engine result page. 

Engagement Rate of Social Media And Its Comprehensive Analysis!

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If you are a little bit aware of social media marketing, you must have heard of the term ‘engagement rate’ though you may or may not be aware of what it is, what role it plays, how to calculate it, and so on. But just to give you a quick idea of how crucial it is— when massive businesses or brands plan to run a social media marketing campaign by associating with an influencer, one of the first key things that they look for is the engagement rate of an influencer they are associating with. Many times, brands prefer an influencer with a higher engagement rate than one with more followers. That critical is the engagement rate.

I hope you are now curious enough to understand the engagement rate of social media, as I am excited to explain it. This post will offer you a comprehensive analysis of the engagement rate, which will include answering the following key queries:

  • What is the engagement rate?
  • What is the role of engagement rate?
  • How do we calculate the engagement rate?

What is the Engagement Rate? 

Engagement rate is a measure of the interaction of your social media content relative to your followers. If we break it into very simple terms, here are two things that you need to focus on: interaction and followers. Your business has an account on social media, no matter if it is Facebook, Instagram or Twitter, and you have followers.

The moment you post content on social media, there are two kinds of metrics that matter to you: first is the vanity metrics which include things like followers, likes, and impressions, and second the engagement metrics which include things like reactions, likes, comments, shares, saves, direct messages and more.

The word interaction in the definition of the engagement rate collectively stands for engagement metrics and followers you know are your followers on the social media account.

What is the Role of Engagement Rate?

If we try to look at the essence of the engagement rate, I would like to say it tells more about how many people have interacted with your content than how many people your content has reached, which further decides the entire strategy for your social media marketing campaign. And that is also the very basis most social media marketing agencies use when they measure the engagement rate of their clients.

How Do We Calculate the Engagement Rate?

The most commonly adopted method to calculate the engagement rate is by dividing the total engagement on the post by the number of followers multiplied by 100%.

Just to make things more precise, the engagement metrics can vary from platform to platform, and there is no standard method of calculation of the engagement rate for all platforms. What it means while calculating the engagement for a Facebook post, you have three primary engagement metrics that is like, share and comment, but when it comes to Instagram, one may include direct messages, save, and click-throughs also. So, the whole concept of engagement rate is subjective.

Here are the three methods top social media marketing agencies use to measure the engagement rate of a social media campaign for a client:

Engagement rate by followers

It is defined as the total engagement on a post divided by the total followers multiplied by 100%. 

Engagement Rate = Total Engagement on a Post/ Total Followers *100     

This method is preferably used for measuring engagement on Facebook. However, many social media companies prefer using reach and impressions instead of followers as not all the account followers see the published posts.

Engagement rate by reach

It is defined as the total engagement on a post divided by the total reach multiplied by 100%. 

Engagement Rate = Total Engagement on a Post/ Total Reach *100       

Reach is the measure of the people who see you content. The reason it is a better measure than followers is that your content often reaches people who do not follow your content through shares, hashtags, likes, and other means. LinkedIn is a popular example of that where you are able to see the activity of your connections in your newsfeed of the accounts that you do not follow.

Engagement rate by impression  

It is defined as the total engagement on a post by total impressions multiplied by 100%.  

Engagement Rate = Total Engagement Rate on Post/ Total Impression *100

Impression is the measure of how often content appears on the follower’s screen. This measure becomes vital when it comes to measuring the engagement rate on Instagram. On Instagram, users often keep interacting with the same content.

These are the three main methods to measure the engagement rate. Now, have a look at what is good engagement rate is.  

What is a Good Engagement Rate?

Most of the social media experts agree that an engagement rate between 1% to 5% is a good engagement rate. Instagram is king when it comes to the engagement rate of social media platforms if we do not include TikTok in it. TikTok is a social media platform, but it is banned in many countries and has yet to establish itself as the platform for brands to advertise their products or services as per experts. That’s the reason Instagram is considered the platform with the best engagement rate.

According to Hootsuite’s own social media report, the average Instagram engagement rate was 4.59% in 2020.

How is Deftsoft Helpful for Your Business?

We are useful to you and your business in many ways. But mainly, we can run a social media marketing campaign for you, not just considering this one factor of engagement rate but a multitude of factors. We have been into digital marketing for over a decade. Explore the benefits of our expertise by connecting to our social media marketing team

How to Generate More Sales by Optimizing your Brand Search?

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Have you recently googled yourself or your company? Where did you find yourself? We all wish our keywords or brand name to appear on the first page, but how often does it happen. Unless and until you have a branded search optimization strategy, you can’t achieve desired results.
Brand search is much more important than those URLs containing your brand name that rank on Goggle SERP. Branded search is an ongoing process that yields higher conversions and creates predictable buying journeys.

Why Must Businesses Have a Brand-Driven Search Optimization Strategy?

We all know branding, whether offline or online, is important for increasing brand value. So, how does brand search optimization help brands? If you do not include the brand in your search engine optimization, you miss out on a big opportunity to make your product or services popular.

So, What is Branded Search?

A branded search query is one that contains your brand or product name. It includes search queries including personal, brand-driven words like your CEO or writer’s name. For all brands, the branded search must be the top marketing priority. Why? Because all great SEO starts with your brand, so branded SEO search must be the company’s top priority. Despite this fact, many brands completely ignore search queries, so don’t be among them!

Why is Branded Search Important?

Brand-driven search is of high intent. When customers type your brand name in the search box, they want to either go straight to your site or research the company before purchasing the product.

The issues your customers are facing while using your site or product are shown in the branded search query.

Helps in analyzing online sentiments around your brand.

Also, branded SERPS may influence buying decisions, including customers in your sales funnel.

But being said that, like your branded hashtag, your branded SERPs don’t belong to you. Brands can’t control what people see, but you can influence rankings by spending more time and effort optimizing your branded search.

Effective Ways to Optimize and Improve Brand Search Volume

 Include Brand Name in your Meta Tiles

When writing Meta titles, do you include the brand name? If not, you are doing it all wrong. Brand name strengthens your website’s relevance, and your website is unlikely to be mistaken for another entity. This way, every brand search query will lead users to the right domain. Including brand name in titles help in increasing brand awareness.

Keep a Check on the Branded Keywords

In branded queries, commercial intent is high; that’s the main reason they are so valuable to brands. Did you know some companies even bid on the competitor’s branded search terms via PPC? To identify relevant brand search terms, make use of keyword research tools. Use tools like Google Keyword Planner or Answer the Public for your keyword research. After you find the branded keywords that consumers use to find your products/services, use the information to address them.
Answer Questions or Clear Doubts of your Consumers

Through the branded-term keyword research, you will identify questions consumers have about your brand. Such customers are the ones who are interested in buying your product or have already purchased one. In both the situations, you must be able to answer all your questions before the competitor does.

Pro Tip: Answer each question with dedicated content pages on the website, or you can combine related questions

Publish Content on High Traffic Websites

The best way to build brand awareness and increase your company’s reach is by posting content on high-traffic websites. Contribute content that showcases your expertise. A well-written, inspiring article will drive readers to search for your brand name on search engines to know more about your products or services.

Make use of Tools Unique to Your Brand

Why are some applications like online classes, calculators, and calendars popular amongst customers? For the only reason that they make life easy and better. Useful online tools increase branded term searches, naturally improving how your website performs on the SERPs. People love tools with a company’s name instead of typing your name in the web address. Such tools can become consumers’ touchpoints that aid in generating leads and traffic.

Use Local Map Packs

To appear at the top of the map packs, optimize your business locally. By doing so, when people search using location-specific branded terms, your brand name will appear. The map pack is a box with your brand name, address, and phone number. Add your business and website address on Bing Places or Google My Business to further strengthen your brand’s online presence.

Group Branded Search Query by Intent and Further Action

Group branded keywords by a common modifier or close semantic meaning. By doing so, you only have to work with not more than 20 branded keywords. When grouping your keywords focus on:

-Search intent

-A further action that depends on where my site is currently ranked for each keyword

The possible action for each identified branded keyword group will be:

-Optimize existing page
-Create a new page
-Publish a blog post
-Add a separate page to your FAQ page
-Include it in your knowledge base

Branding provides a whole lot of benefits like higher conversion and revenue. But, comes with a challenge many brands are not aware of. To enjoy the stated benefits, develop a plan of action, and clearly define and implement it.

Which Social Media Platform is the Right Fit for Your Target Audience?

Posted on by deftsoft

We are already in the middle of the year; if you have still not thought about your social media plan of attack, it’s time to buckle up. Want to know the best social media platform to give a boost to your business? If so, you have landed at the right place!

Social media platforms have become an important part of marketing campaigns for every business. In the digital age, brands that are not online, especially on popular social media networks, lose a large chunk of the audience. However, with so many platforms out there, how do you know which one is the right fit for you? For instance, if your target audience consists of women, Instagram should be your top choice. Alternatively, if you are a B2B brand, prefer to use LinkedIn as it’s more professional. Before we talk about the factors that influence your decision and popular social media platforms, let’s have a look at the following statistics.

Facebook

  • 10 min average time spent per day on the app
  • 60% of all social media users are on Facebook
  • 80 million small businesses have Facebook pages

Instagram

  • 62% of users use the app once a day
  • 13 million clicks on a commercial platform

TikTok

  • 52 minutes spent on average on the app
  • 2 million downloads on the App Store and Google Play
  • 42% of users are between 16-24

Pinterest

  • 1/3 users use the platform to follow brands
  • 72% of users are female
  • 77% of users find new products when browsing the app

Reddit

  • 4 billion videos are watched every month
  • 50% uses are from the US
  • 25% of US adults between 25-29 use it

Twitter

  • 63% of users are between 35-65
  • 10 X more engagement on tweets with videos

Linkedin

  • Average income from users is $ 46 K
  • 55 job applications every second
  • 50% of users with a college degree use the platform

Criteria for Choosing the Best Social Media Platform

Here are three things you should keep in mind before choosing the social media platform

  • Choose the platform which your audience uses the most
  • Choose the platform specific to your content type
  • Master the art of 1-2 social media platforms

Popular Social Media Channels for Businesses

Facebook

Surprised to find the platform on the list? Why it’s not new and cool? Despite the fact that it’s old, it is the largest social media platform for users, which businesses can capitalize on. With over 2 billion monthly users, it’s a definite must-have in your social media strategy, and if you think teenagers are not using Facebook, it’s time to think again. Half of the users on Facebook are teenagers, and the other half belongs to the age of 46 above.
Best Features for Business

Target those who are willing to purchase your products
The opportunity of social media e-commerce integration
Ability to connect with a broad audience group

Instagram

72% of teenagers use the photo-sharing app, and 67% of adults under 30 use Instagram. The platform is extremely popular amongst youngsters. But the challenge for marketers is to attract an audience whose attention span is less. To be successful, you have to create engaging content. Photos and short video content do exceptionally well on Instagram. You can integrate it with your Facebook and Twitter account to use the same photos across multiple platforms.

Best Features for Business

  • Has bigger following in urban areas
  • Tell a brand story with unique and engaging visual content
  • Instagram heavily focuses on visuals, both images, and videos
  • Instagram stories allow you to share behind-the-scenes footage of your business

Pinterest

With 450 Million active users, it’s the best place to share visual content. You can share anything from a scarf to an infographic; you can find any type of content on any niche and topic. You can use graphic design to spruce up some statistics or other interesting, evergreen content to boost your brand awareness. If your company makes a product or service for women, use Pinterest as it has a maximum female user base.

Best Features for Business

  • It has a significant reach amongst women and perfect for brands targeting women.
  • Ideal for brands in the fashion, home décor, art, food, or fitness industries
  • Easier to sell products directly from the Pinterest page
  • With a click of a button, you can add favorite items to the shopping bag

YouTube

With 2 million + active users, the platform is perfect for brands with a target audience between 18-65. With the second-largest search engine in the world and a large user base, it’s a perfect catch for brands. Comedy and music content do well on YouTube, but that doesn’t mean you can’t use the social media platform for your business. Product reviews, instructional videos, and similar kinds of content do well on YouTube. You can also promote your video on other social media platforms. If you want to educate your customers, nothing can beat YouTube.

Best Features for Business

Get access to an unlimited amount of video hosting
Affordable to publish video content that drives more engagement and increase conversions
Easily integrate videos into your website
It helps in search engine optimization

LinkedIn

If your target audience consists of professionals, no social network can beat LinkedIn. It is the biggest community of workers and business owners who share and connect on a professional level. If you are looking for business clients, you will have more success on the social media network than directly approaching consumers. Decision-makers and influencers are all over LinkedIn; if you are able to get your brand and message to them, you will go another scale.

Best Features for Business

Higher networking opportunities
Massive digital advertising opportunities
Allows you to deliver ad content to those with job roles that are involved in making purchasing decisions
An excellent platform to drive real engagement with influencers and decision-makers

Need Help with Social Media Marketing?

Still not sure which channels are the best social media platforms? That’s where we come! Deftsoft will help your brand to grow with the best social media marketing strategy.

Brace Yourself for Google Web Stories in 2021

Posted on by deftsoft

Guess who is riding on the Google stories trend? It’s not your friend or next-door neighbor who uses Facebook or Instagram to upload their stories. We are talking about Google, the search engine giant.

That’s right; Google now allows website owners to create stories to promote their business. Sound’s exciting, right?  Through Google web stories, businesses can post their short video content on websites without creating an account on social media, Instagram, Snapchat, and Facebook.

Whether you belong to the Gen Z category or are an old school, you will be familiar with Social media stories. We are talking about those circles that appear at the top of your social news feeds, where you can see videos, images shared by your friends, and contacts. Stories have changed the face of social media and now will change the way brands engage with customers on the Google SERP.

Web Stories is a Visual Story Telling Format-Alternative to News Feeds.

An animation of Web Stories

 

https://blog.google/web-creators/web-stories-discover-search/

When stories were first created, advertisers considered it as a new medium to present their products and services.  The reason being story Ads are more creative than conventional Ads that users often skip.  Stories offer an excellent way to create crisp, entertaining, and informative content.

Google announced Google web stories’ placement in its Discover tab on the Google mobile app with 800 million active users. The stories feature is currently available in the USA, Brazil, and India. 

Google web stories have created an opportunity for SEO professionals, marketers, and content creators to enhance their user engagement.

What are Google Web Stories, and Why It’s a Good News for Business?

Google web stories- the immerse, full-screen format allowing users to bring their stories to the web.  Google web stories offer fast-loading full-screen experiences to users. Through stories, you can create visual narratives with trappable interactions and engaging animations.  Although Google stories come in the same trappable format on social media, they appear on search results and on Discover in the Google Android and iOS app.  

Web stories allow you to feature full-service screen video, photos, and audio which can be shared and embedded. Use it to link to other content or pages on your website. According to the latest report, Google is thinking of incorporating quizzes and polls in web stories for better engagement.

What Benefits Google Web Stories Offer to Online Marketers?

Google is the prime platform businesses use to promote their product and services. And now, firms are shifting towards web stories as it provides an interactive space for engagement topped with bookend capacities for viral distribution and monetization.

Why are businesses flocking around this new feature introduced by Google? Let’s find out!

Stories Offer a Higher Reach.

With Google spreading the placement of stores, brands can reach out to any person and not only their followers and target audiences. Web stories are an extension of a website, publishers can reuse them for any purpose; use them as links in social media or on their homepage.

Easy to Create Creative Content

Web stories help in creating creative content. However, to create functional web stories, you must briefly know HTML, CSS, and JavaScript. There are many easy-to-do tutorials on the web that allow you to embed web stories on your website.

Flexibility to Create Customizable Content

Google web stories come with preset templates that you can customize according to your brand and standardized UI controls and share content on other platforms. They also provide a feature to add follow-up content as well.

It Comes with Fast Loading Time.

Slow loading time is the main reason for high bounce rate. Stories allow you to create quick content, thus increasing the loading time. If you don’t want users to read long text, convey a message through stories.

 Sharable and Linkable Content

Through stories, you can share and embed your content across different apps without being confined in a single eco-system. This gives you an upper hand over social media stories, which you can share from one social media app to another.

Keep a Count on the Engagement Rate.

Unless you track the new feature results, you will not know whether it’s working for your brand. Google allows you to measure web story engagement through analytics and bookend capabilities it provides for viral sharing.

What’s the Role of SEO in Google Web Stories?

Wondering how web stories aid in search engine optimization?   Web stories are nothing but web pages that have:

– Their own role
– Link it to other web pages
– They are linkable
– They appear in search results.

This means you can do all the SEO things with web stories that you do on your web pages. Also, web stories are new, so there are no Google guidelines on how Google ranks your search engine stories.

How to Create Web Stories?

– To develop your own stories, there are two options available to users.

– You can either sign up to a 3rd party tool to create stories through drag and drop software and embed them into your website.

– Build a story with custom functionality.

The Future Potential of Google Web Stories

There is a great potential for Google web stories, especially for businesses. Developers are working continuously to make web stories a great tool which business can capitalize. In the coming days, don’t be surprised to see some amazing features on Google web stories, puzzles, and contests, to name a few.

Is it time to start experimenting with the visual storytelling format? Hurry to create your first web story and get ready to see an increase in customer engagement.

Deftsoft Diwali Celebrations 2020

Posted on by deftsoft

“Kindle your spirits with the light of Diwali.” Deftsoft wishes you sparkling festivals of light!

Dazzling earthen lamps, vivid lights, finger-licking food, and mesmerizing rangolis are the real gems of Diwali Celebration. Diwali is the synonym for fun, gaiety, and jollification, and a sheer time to enjoy the Indian Culture. The warmth from diyas, the wrinkling of fairy lights and the colorful rangolis make the day a celebration.

Diwali is the best of times for everyone –A time to celebrate life, express the joy of living, to forgive, and come together. It’s a festival of giving, bonding, and sharing joy with your loved ones. This statement held the backdrop of the Diwali celebration at Deftsoft this year. The HR department at Deftsoft made every possible effort to make the Diwali celebration enjoyable, giving employees and even the managers a break from the daily routine.

Festivals like Diwali offer an opportunity to leave the stress behind and blend in with the festivities. A time to flaunt your ethnic side and savor on the finger-licking delicacies that you can’t say no to even if you are not a sweet lover. Being the second home, Deftsoft made sure employees felt special as they are the foundations of the reputable institution. The festive time was all about sharing a beautiful bond with the employees and giving them a reason to embark on their future journey with a smile on their face.

Diwali at Deftsoft was a gala affair. Starting from the decorations, everything looked grand. Every floor was decorated, keeping in mind the Diwali theme, which was all about lights and Diwali paper lanterns. The entrance was decorated with fresh flowers and innovative Diwali rangolis, keeping up with the Diwali tradition at Deftsoft. As a step towards protecting the environment and keeping the pandemic in mind, Deftsoft promoted eco-friendly Diwali by ditching crackers for the beautiful and classy diyas, which were placed where there was no risk of fire.

HR planned and managed games inside the office area for employees to help them relax and enjoy their work. Everything was planned and organized with perfection, and other series of events were scheduled to recall and glorify Indian Culture.

Diwali is incomplete without tasty treats, and keeping this in mind, Deftsoft celebrated the festival of light with their employees by distributing sweets. And, to add to the festivities, men and women at Deftsoft family looked their stylish best by getting all dolled up in their beautiful ethnic wear. We know there is no fun in looking your stylish best if there is no one to appreciate your beauty and efforts. This is why the HR department organized a photo session to appreciate the efforts taken by the men and women to glam up the celebrations. Smiling pictures of employees looking ravishing in traditional wear provided a great feed to post on the Deftsoft Instagram account.

Not the end, but the beginning of the festive season concluded with the gift distribution. Managers distributed beautiful gifts between the team leads, and employees congratulating them for their work, and looked forward to celebrating more festivals with them in the coming year. The lasting note was an encouraging speech from the CEO, Mr. Amaneet Singh Brar, and Director of Operations, Mr. Amaninder Singh Brar.