Author: deftsoft

Top Notch Digital Marketing Trends to Get Ahead in 2022

Posted on by deftsoft

It can be daunting to keep track of the trends in the niche of digital marketing; the reason behind the same is the evolution of the industry is quite fast. The pandemic has changed how B2B and B2C companies work; people opted for online platforms to conduct their due diligence, review, and buy the product or service.

This change had a huge impact on the sector of digital marketing and also on the roles of digital marketers. Thus, here in this blog, we will overview the important trends that will help you get started and ahead in 2022.

Top Digital Marketing Trends In 2022

1. The length of videos will reduce

One of the best ways to make connections with your potential customers is to make the right use of the element of videos. It is noted that the human brain can grasp visual content better than any other form of content. Therefore, with the help of video clips, you can educate your audience about your products and services. This technique will help you improve the brand’s visibility, enhance brand loyalty, and help you increase the ROI.

Nevertheless, the customer of the 21st era has no time or patience to spend time watching long videos. Alternatively, short videos tend to save time and deliver the needed information precisely in a few minutes or seconds. For the same reason, Instagram reels and stories have gained popularity over the last couple of years. You need to pay attention to this trend because short videos take less bandwidth to make; also, they can get better retention rates.

2. Meta is the future of social media

It seems that several people are talking about the metaverse these days. Though the metaverse concept is not exactly virtual reality, it looks like it is the most futuristic vision. Most people spend several hours on Facebook, Instagram, Snapchat, Tiktok, and LinkedIn, making most of the interactions over their phones.

According to Mark Zuckerberg, the metaverse is not just a place where we consume content, but it is more of a place where we live. As a result, this platform provides more opportunities for people and education, especially those from smaller places.

From the point of view of an investor, the metaverse presents one with several opportunities to expand the value of tech and non-tech companies. Nevertheless, the metaverse can have its share of the capital market within the digital world.

You need to pay attention to this trend because meta may be the tool to stay ahead of the competition without spending too much money.

3. The financing for automation and AI will increase

Anything and everything that can automate the world of digital marketing is worth your attention. There are several workflows, analytics, and social media post scheduling tools. With the help of such automation, you will be able to save time and money for your company. In addition, this way, your workers will be able to focus on other aspects of the business.

Now, you must be wondering what about your customers? To provide them with a fast and responsive digital experience, you can use the element of AI ( Artificial Intelligence). One of the best examples of AI is the use of chatbots.

Several customers wanted quick responses from the business 24*7, and chatbots have proven to be the best solution. Furthermore, the customers are not looking forward to getting a quick answer with their FAQs, but they are looking for something to understand the tricky requests they make and respond accordingly. And this is where the concept of AI steps into the picture.

You need to pay utmost attention to this as automation tools and AI will help you cut down the resources. It will also provide you with a better and fuller digital marketing experience for your users.

4. The approach to the data will change

You must have noted that several trends come out of challenges. Plus, finding high-quality data is always tough. Yet again, this is where the trend of new approaches to data begins. Having accurate data is of utmost importance. With the help of the right data, you will be able to find new business opportunities and find good leads for your business.

Not only this, but with the help of accurate data, you will be able to analyze and determine the consumer journey of the buyer. The digits of the data can depict a monumental task for the marketers by adding more layers to the marketing goals.

Data can be one of the best friends for digital marketers because data analysis holds the key to bigger customer engagement, creating accurate pricing to enrich the ROI and profits.

You need to pay attention to this trend because there are chances that you might lose some of your data if you are not prepared for the change.

5. Storytelling will be captivating

Brand storytelling is one of the best ways to generate leads. But, have you ever heard of marketing analysis using storytelling to market their service and products? Well, this concept has been known for years, but the popularity of the concept is overtaking now.

This technique addresses the needs of a fast-paced society in which people cut through the fluff and look forward to receiving the information a little faster.

The strategy will help you find the best ways to connect to a target audience. In addition, it will help you in building trust and converting leads.

Different ways in which you can make use of storytelling are-

– Know and understand the story of your brand.

– Make sure that you keep your story consistent.

– You can work in the best possible ways to build an emotional connection with your audience.

You need to pay attention to this trend because, in the fast-paced world, where people prefer to gulp the information in seconds, storytelling is one of the best ways in which you can connect with potential consumers. Plus, by making use of this trend, you will be able to stand out from your competition.

6. The market of the influencers will expand exponentially

Most of the time, when we hear the word influencers, celebrities cross our minds, no? Well, they are called influencers because their honest reviews influence the consumers’ buying decisions. The trend of influencer marketing is becoming a thing of a great deal in 2022 and beyond. It is one of the most effective modes of marketing. It is noted that the brands that use this trend seem to be way happier than those that do not use the same trend.

You need to pay attention to this trend because this trend allows for building trust, raising brand awareness, and reaching better qualified and more engaged audiences.

7. Personalization will be required

The element of personalization is going to play a vital role in 2022. Instead of creating content that catches the eye of everyone, it is suggested to come up and create personalized content. Creating specific content that caters to the needs of your audience will be more fruitful than anything else. But remember that it is not just the content you need to get right and personalized. You need to ensure that your audience gets those advertisements right and at the right place. This aspect is crucial in engagement.

You have to take some time out to understand your audience’s platforms and how they use them. With this, you will be able to create personalized messages based on each demographic. With it, you will also have the surety of your message reaching the audience in the right way. This way, it helps in increasing customer loyalty.

You need to pay attention to this trend in 2022 because the way customers feel when they are seen and understood is irreplaceable. In addition, it will help you out in the best possible ways to attract more audiences as your content will be more personalized than ever before.

8. NFT will be the next big thing in digital marketing

NFTs are digital objects that use blockchain technology to ensure that they are unique. Therefore, anyone who needs NFT can prove their own because there is a record of the same transaction in the decentralized, public ledger. It is of great importance because the visual representation of NFT can be easily copied with the help of a screenshot.

This trend has caused other brands to dip their toes into the concept of digital collectibles.

You need to understand that-

– NFT can be viewed as a way to connect to your fanbase directly. Having ownership is a great idea, as it helps create a great deal of relationship between your brand and your customer.

– NFT can be anything. Your brand is not confined to offering physical products and services, and it can also serve virtual products to the customers now.

– NFTs remove the business frictions like shipping costs, product defect rates, and storage rates. Thus, they are a superior solution depending on your goals.

Whether you are just getting started or a digital marketing expert, you need to ensure that you make the most of it in 2022.

You can use the mentioned trends to stay ahead of the competition. If you need help to stay ahead of the race, you can rely on digital marketing experts like Deftsoft. With the help of professionals, you will be able to stay ahead and polish your skills in the best possible ways.

The Best Guide to Web Designing in 2022

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If you find it fascinating how a website appears, you need to conduct your analysis to the core of it. You need to know that an artistic web designer is behind the same. Before diving more into web designer, let us understand web designing.

Web designing is the sketch of the website shown on the web or the internet. It is a blueprint of websites and web pages to show its brand. It also ensures a user-friendly experience. The major elements of web designing include:

One, is how the website appears

Two, the design of the website

These two elements are constant, whether the design is for the website, mobile app, or sustaining a webpage. So you can get your hands on web designing to create a website for your business.

Here in this blog, we will learn all about web designing.

What Is the Purpose of Web Designers?

The major role of web designers is to make sure that their website is attractive. To be precise, it has to be appealing. The reason behind the same is to attract the target audience.

With the evolution of technology, the role of web designers has changed slightly. Nowadays, one expects a web designer to have several other aspects. These aspects include search engine optimization, user experience design, and website maintenance. With the origin in demand of these aspects of web designers’ role, there is an additional need for web designers to broaden their skills.

The role of a web designer

A web designer recognizes the goals of a website or a webpage. They help in promoting accessibility for all possible users. Let us have a look at the process.

– It includes the organization of the content and images around the sequence of the pages.

– It also includes combining the applications and other interactive elements.

Experts who perform this procedure are web designers.

Roles and responsibilities of a web designer

1. The major role of a web designer is to choose a font that is easy to read.

2. The designer is also responsible for picking the best color scheme which makes the website attractive.

3. They handle the brand’s identity with the choice of colors, layout, and fonts.

4. A web designer maps the structure of the website. This structuring is to ensure built-in navigation.

5. The person is in charge of putting the logos, images, text, applications, and other elements.

6. One expects web designers to use coding languages to make the layouts. Also, he manages the styling of the pages. Therefore, a web designer should be well versed in coding languages such as HTML CSS. These are the basic requirements when it comes to designing a web page.

7. A web designer is accountable for making advanced pages and websites for mobile and desktop viewing.

These are the major roles and responsibilities of a web designer.

Methods of Web Designing

1. Customer Satisfaction

– The first method is adaptive design,

– The second method is responsive design.

In the former, one uses the standard screen sizes for framing and designing the layout.

In the latter, the content moves statistically. But, of course, this completely depends on the screen size.

Web designer experts make use of the various steps to make different websites. This is according to the needs and demands of the different clients.

What Are the Major Elements of a Web Design?

Major Elements of a Web Design

The process of designing the web is quite flexible. This allows the designers to adjust to any preferences. There are several standard components of every web design. These components include the following;

– The visual hierarchy

– Content

– Readability

– Color scheme

– Images

– Navigation

– Typography

– Layout

Let us have a look at each element in brief.

1. The visual hierarchy

It is an order in which the end-user will gather the information from the site. The web designer makes it by using a visual pattern for the online website. The visual pattern is the way that manages the behavior of visitors visiting the site. For instance, the F-Patterns highlight the top horizontal section of your website. Most designers happen to place the brand logo and navigation and the search bar here. These are a few elements that inspire brand recognition.

2. Content

The content refers to the readable information present on the website. It is one of the major elements of the website. The reason behind this is that users want to get information immediately. If the website’s content can communicate in no time, then it will grab the attention of the users. In layperson’s language, the better the content, the better the conversion rate into leads. The web designer can meet this by making use of an engaging tone. Also, one needs to understand the importance of right and authentic information on the webpage. As a designer, one must ensure that the content put on “about us” and “contact us” is correct!

3. Readability

As a designer, you need to understand the role of readability. The concept of readability refers to the ease and comfort one gets while reading a webpage. This means that the content present on the web page should be easy to understand and read. The user should not find difficulty in reading and grasping the same. If the readability is great, it will automatically improve the UX experience. As a web designer, you can enhance readability by using the appropriate pixels and size of the text. Not to overlook, the disparity between the background of the site and text colors also plays a major role in improving readability.

4. Color scheme

The combination of the colors on the website depicts and says a lot about the brand it represents. As a web designer, you need to use the right colors that represent the industry. For instance, you can pick a dominant color and a couple of other colors to create a palette. You can choose between monochromatic, analogous, or complimentary. As a designer, you need to focus on the ideology of colors the users are most attracted to.

5. Images

Images include pictures, photographs, illustrations that visually depict the information. As a web designer, to create the best effect, you can use images that go with each other. Users get attracted to the visual representation more than the textual part. Thus, make sure that the pictures you use tend to attract and target the right audience.

6. Navigation

Navigation refers to a user’s tools to navigate anywhere to a particular website. One can find these tools either in a header, footer, or even the body of the website. The placement of these tools depends on the layout and the design of the website. However, these tools are important as they steer the audience to the information they want to grasp.

Web designers can use different designs and layouts for navigational tools. For example, they can incorporate buttons and one-click arrows to take the users to the top of the page.

7. Typography

It refers to the type and style of the font in which the text appears on the website. Designers can use a combination that attracts users and is easy to read. Depending on the brand’s purpose, the site can either have serif fonts, while others can have non-serif fonts.

8. Layout

This is the most important part for a designer where he has to put his attention. The layout refers to the style in which material or content is displayed. Therefore, the design of the layout has to be simple, attractive, and intuitive.

Designers tend to create special layouts for different display screens. This refers to mobile display screens or desktop screens. With the advancements in technology, it has become very important to have the website accessible on a mobile phone. The reason behind the same is that users prefer to open and access the website from their cell phones in today’s era. For a mobile-friendly website, a designer needs to make sure that he uses a responsive template. This template will ensure that the website adapts to any screen, i.e., desktop or mobile.

What Is the Use of a Web Design?

A web design is vital for meeting several tasks and goals. These include the following:

1. Customer Satisfaction

An excellent web design will have a positive impact on the users. Customer satisfaction plays an important role in improving the UX. The better the UX, the better the relations will be with online website visitors visiting the site.

2. Search engine optimization

Search engine optimization refers to using the right strategies to help a website rank. Web designers happen to code the information so that the search engine can read it with ease. This will help enhance the business as the site ranks in the top searches.

3. Compatible branding

Branding refers to promoting the product with a different style and design. Designing web will play an important role in helping brands. It will create a crisp, clear promotion for their business.

4. Mobile responsiveness

Mobile responsiveness refers to the optimization of the layout of the website. To be precise, it means that the website’s layout has optimization in a way that it can adapt depending on the screen size. A web designer will ensure that the site is easy to navigate and view on any screen. If the website is mobile responsive, it will target more audiences and help with leads.

5. Technical efficiency

This term relates to making a better experience for customers and users on the website. For example, web designers can get technical efficiency by using clean codes. This will improve the loading time of the website. Also, it will enhance dynamic images and graphics. All this will lead to a better UX.

6. Conversion

The whole purpose of a website is to improve conversion rates. To enhance this, web designers can make use of the best strategies. Conversion takes place when a user completes a specific task on a website. The user has to be on the website for a longer period for this to happen. Web designers can use the best techniques to make the website appealing enough to hold the user’s attention. With this, there are chances they will click on the CTA and exchange valuable information.

7. User experience optimization

Web designers can always conduct an audit and understand how people engage with the website. This will help the designers to understand which pages have fewer engagements. With the help of an audit report, they can start working on pages with less traffic. This will help you enhance the web pages and improve the UX.

8. Improve sales

By now, you must have understood the importance of UX. The better the user experience on the page, the better the conversion rates. Web designers need to ensure that they work and make use of the right techniques, including

– Color scheme

– Clean coding

– Responsive website

These things will positively impact the website and thus better sales.

These are a few reasons why web design is important.

FAQs:

1. Is it a good time to become a web designer in 2022?
Before you decide and jump into a new career, you need to look at the path you are jumping into. There are certain aspects that one needs to consider. For instance, look at the job opportunities in the same field after covid. Not to overlook, the pandemic has had adverse effects on careers and job opportunities. Thus, before you conclude, you need to consider all this.

2. Are web designers in demand right now?
No matter what goes around in the world, technology is boundless. We rely on technology for several matters, and designers play a vital role in that technology. Web designers design it, and also they are behind the constant efforts to make it look so flawless.

This is a handy guide to web design in 2022. With the advancements in technology, there is always a change and development in how web designers play their role in improving conversion rates each year. Thus, it is always better to get in touch with a prominent web design agency like Deftsoft and get ahead of your competitors. 

Organic Vs. Paid Search – Benefits, Drawbacks, and Which Works the Best?

Posted on by deftsoft

Should you opt for organic or paid search? It can be a daunting task to identify which digital search marketing technique works better for your business. This is why creating an apt strategy is important. If you own a business or you’re a digital marketing professional, this blog is a spot-on learning resource for you.

This blog covers the meaning, benefits, and drawbacks of organic and paid search. Without further ado, let’s begin.

What is Organic Search?

 When a digital marketing expert makes use of Search Engine Optimization (SEO) and other content marketing strategies, such as blog posts, etc., to appear in the search engine results, it is referred to as organic marketing. These appearing searches on a search engine are called organic searches.

In simpler words, organic search means the search results that advertisers do not buy. It is a non-paid search result from a search engine query. Organic search results are unpaid and displayed on the search results page.

“49% of marketers believe organic search is the most profitable channel they use.”- according to a recent report by Statista.
Organic search results are also called “blue ink” results.

What are the Types of Organic Search?

There are various types of organic search results, as listed below.

– Featured Snippets

Featured snippets briefly answer the question in the search query. These are short snippets that appear at the top of the search engine’s organic search results, and the snippet is extracted from one of the top-ranked search results.

– Video Carousels

Video carousels feature videos related to the search query. The whole video carousel is one organic search result.

– Top Stories

All the recently published content about any topic is featured in the top stories box. Generally, the top stories box shows up for news-related topics in the organic search results.

– People also ask

People also ask or PAA boxes display common questions that people usually search for. Each question or query is answered by a short snippet taken from a relevant webpage in the search result.   

Where Do You See Organic Search Results?

Generally, a search engine displays the organic search results on the top of the page or right below the ads. However, organic search results appear lower in certain cases, like a featured snippet or the ‘People Also Ask’ section.

Organic Search

In the above image, the search result in the black box is an example of an organic search.

What is the Cost Incurred for Organic Search Results?

With organic search, it costs almost nothing to establish a digital presence and improve visibility. However, most businesses spend between $750 and $2,000 per month for the assistance of an SEO agency. Also, organizations invest in a one-time optimization project, which generally costs between $5,000 and $30,000, and this service works well only if the business proactively manages the SEO.

What are the Benefits of Organic Search?

Although following an organic search strategy takes time to reflect the actual results, there are many significant advantages of organic search. These are mentioned as follows:

 – Free of cost

One of the most obvious benefits of organic search is the cost advantage. As compared to paid search, organic search has no upfront costs. Businesses do not require any monthly budget to improve digital visibility. Time is all you need, from learning about SEO basics to forming a strategy and curating optimized content.

– Outstanding return on investments

Return on investment is one of the deciding factors in whether to invest money in paid search or organic search.  An organic search backed with an efficient strategy can create significant results.

– Reduces competition

If used correctly and intensively, organic search can help you eradicate your competition. It can block your competitors’ digital presence. More effort in organic search higher the search rankings, hence dropping the competitors down in the digital world.

– Increases credibility

From a user’s perspective, organic search increases a brand’s online credibility. Organizations that choose a paid approach for website traffic are more likely to fall behind in terms of credibility and online presence. If any business appears in various organic search results, it increases the brand’s awareness amongst the users.

– Works well with a combined approach

The Internet is a place of mixed approaches and viewpoints. For example, some users enter the websites via search engines while others regularly click on paid ads. Therefore, it makes sense for online businesses to have a combined approach and integrate both organic search and paid search for a harmonious online strategy.

– Attracts the correct and relevant users

Organic search helps to attract relevant users to the business. If you are looking for a relevant user base for your products and services, organic search is the best option.

What are the Drawbacks of Organic Search?

Organic searches cannot substitute for paid searches at times. The drawbacks of organic search are as follows:

– Needs routine maintenance

Organic search is not a once and for all thing; it requires attention on a daily basis. A business needs to optimize its website on a regular basis to enhance its online presence. Several updates, such as improvement in the loading speed of the webpage to upload fresh content, are required for effective use of organic search.

– Needs time

Paid search starts driving leads and revenue immediately. In contrast, organic search results take a period of several months to deliver the results solely because organic search results take three to six months, especially if your aim is to be on the first page.

This was all about organic search. Now, let’s understand the nitty-gritty of paid search.

What is Paid Search?

Paid searches involve an amount of investment. It uses pay-per-click (PPC) strategies by paying for every click gained by the search engine. It is indeed one of the easiest ways to get ranked on the Search Engine Results Pages (SERPs). Paid search states the online strategy of promoting the business via paid ads. Such advertisements appear at the top and bottom of the search results on the search engine.

Worldwide digital ad spending is forecast to reach $757 billion by 2024.

What are the Types of Paid Searches?

Following are the various types of paid searches:

– Search ads

The common form of a search ad is a Google Ad; it is a paid ad that appears above organic search results after entering the search query. Such ads are created to occur when a consumer is looking for an answer or a product.

– Display ads

The ads that appear at other times are display ads. For example, the ads that appear before a YouTube video or ad banners appear beside the original content on the website.

Where Do You See Paid Search Results?

A paid search result appears at the top or bottom of the search results. Mostly, search engines display three paid ads at the top and three paid ads at the bottom. The format of the paid search result depends upon the type of ad.

Paid Search

All the ads in the above image are paid search results.

What is The Cost Incurred for Paid Search Results?

There are various factors that decide the cost of a paid search, like platform and online strategy. However, on average, most companies spend $9000 – $10,000 per month on paid search.

What are the Benefits of Paid Search?

Let us see how businesses benefit from paid search. The benefits of paid searches are mentioned below:

– Quick results

Paid search ensures quick results. The turnaround time for paid search is faster than for organic search. The paid search channel shows the outcome as soon as the ads go live. Big platforms like Google Ads also help improve campaigns.

– Great source of data

Businesses receive essential user data when using a paid search, such as user location, keywords, and demographics. The keyword data helps brands create fresh and unique content to target the keywords.

– Attracts ready-to-buy users

Paid search targets the audience that would buy their products or services. Specifically, targeting the ads to willing users helps businesses get immediate results and maximize revenue.

– Provides potential data

Paid search helps businesses gather potential data such as user engagement, time on page, and other user demographics.

What are The Drawbacks of Paid Search?

The following are the drawbacks of using the paid search strategy:

– Requires high cost

The paid search strategy is expensive, and businesses need to form a budget for the ad spend. Therefore, an efficient and effective online strategy is required while going for the paid search results because money is on the line.

– Short-term results

There is no doubt that paid search results are quicker than organic search results, but with spontaneity comes the inability for consistency. Paid search is effective till the time you are putting in some money.

– Require regular maintenance

Similar to organic search, paid search also requires regular attention. It requires more attention, more often.

Which Strategy Works the Best: Organic or Paid? Can You Choose Both?

Let’s address the major question: which strategy will suit your business needs the most? To find out the answer to this question, it is imperative to match your objectives and goals with the features of both organic and paid searches. Suppose you want to promote a new service, then paid search would be considered the best channel. But, at the same time, organic search works best for the existing product or service.

There must be a balance between using organic and paid search results. You can win the digital game if you have the agility of paid search and the reliability of organic search.

FAQs

Which is better, organic or paid search?

The choice of search marketing completely depends on your budget and requirements. If you set up a new business and you have a good budget, paid search marketing is the best alternative for you. It can bring you quick traffic. However, if you want to stay in the industry in the long run, organic search marketing is the secret.

Is SEO paid or organic search strategy?

Search Engine Optimization (SEO) is an organic search strategy that focuses on optimizing a website to rank on search engines such as Google, Yahoo, etc.

What is the main difference between paid and organic traffic?

Paid traffic is the resultant traffic on a website due to advertisements. Businesses running ads use pay-per-click (PPC) strategies by paying for clicks on the running paid ads. The organic traffic, on the other hand, is an SEO-based strategy that uses content marketing. The paid traffic is a result of spending money, but fetching organic traffic requires no investment.

Is email marketing paid or organic?

Email marketing is an organic search marketing tactic. It does not require any monetary investment. All you need is a curation of marketing and content strategies to make email marketing successful.

Give an example of organic content.

A blog post written for a query of a targeted audience is one of the best examples of organic content. For example, a dedicated blog post on customer segmentation for email marketing is an example of organic content. It’ll help in ranking the website on a search engine.

 

International Women’s Day 2022: Celebrating Women Around the World and Promoting Gender Equality

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It is not scientific proof of gender equality that is required, but general acceptance that women are at least the equals of men or better. – Stephen Hawking 

A woman is a mother, sister, daughter, and wife. A woman is a producer, consumer, and innovator. A woman is an individual with the power to change the world. Women’s day is not about a certain community or country. It’s about empowering women globally.

The motto for International Women’s Day 2022 is ‘gender equality today for a sustainable tomorrow’. This year, WHO is recognizing and promoting women’s participation in building a healthier and sustainable future. In addition, the campaign theme for IWD2022 is #BreakTheBias to promote gender equality globally. With this in mind, we at Deftsoft celebrated women’s day with great joy and enthusiasm to remind our female colleagues of the power they hold. 

Deftsoft has always provided equal opportunities to women. We are deeply committed and dedicated to supporting women and gender equality. On International women’s day, we did our best to make the female employees feel special.

All the gorgeous ladies were dressed beautifully in Indian and Western attires. The HR team presented the lovely yellow roses to all the beautiful women, which added warmth, joy, and cheer to the office environment. Along with the rose, a greeting card with handwritten notes was presented to each woman to appreciate their contribution, dedication, and hard work for the organization’s growth. Of course, such memorable moments are incomplete without selfies and pictures, right? So, all the ladies clicked group photos and flaunted their roses and cards to capture the precious moments in a frame.

Later, an event was organized where all the women participated enthusiastically and enjoyed themselves to the fullest. The event started with the motivating and inspiring speech of the CEO, Mr. Amaneet Singh Brar, and Director of Operations, Mr. Amaninder Singh Brar. They shared their insightful views on the importance of women in our life. They thanked the beautiful ladies of Deftsoft for walking shoulder to shoulder with their male colleagues for the organization’s growth. 

After that, the pretty ladies competed for the ‘women of the year’ title, which sparked the event. In the first round, the top 10 women were selected based on their attire and look of the day. The second round was the talent round, where we tested the brains of our beauties with some interesting and fun questions. The last and final round was the thrilling Gol Gappa competition which added icing to the cake. After these fun games, the ladies enjoyed the delicious pizza party. The celebration of the day ended with dance, drama, and music. All the women danced their hearts out on Punjabi and Bollywood songs and had a blast. 

Women are strong, independent, fearless, divine, and compassionate. Undoubtedly, the future belongs to females, and celebrating women’s social, economic, cultural, and political achievements is important. Therefore, all beautiful and strong ladies should pursue their individual dreams and know they play an equal and important role in their family, workplace, and society. Deftsoft wishes everyone a Happy International Women’s Day with the hope of a diverse, equitable, and gender-equal world!

How AI Is Transforming The Future Of Digital Marketing?

Posted on by deftsoft

AI is taking over the digital marketing world! AI is a game-changer when it comes to advertising as it provides marketers with accurate and up-to-date customer data. With AI, business owners can now target their customers based on demographics, behaviors, location, and time of day.

Recently there has been a lot of attention given towards the topic of Artificial Intelligence (AI) in Digital Marketing. It has caused major brands like Google and Facebook to invest millions into the development of chatbots for customer service purposes. 

In this post, we will cover what Artificial Intelligence is and why it’s so important for future marketers to understand how it is transforming the way businesses reach their customers.

What is Artificial Intelligence?

Artificial Intelligence is a term that is rarely used to describe technology and marketing. When people talk about AI, it can mean different things to different people.

The most commonly used definition of Artificial Intelligence in the context of marketing is the ability of a computer system to perform tasks that require analytical or cognitive abilities humans possess. By this definition, no machine has ever been intelligent because it cannot perform tasks without the help of a human. This lack of artificial “intelligence” is what makes computers useful for marketing purposes. 

While computers are intelligent at performing specific tasks, such as following a set of instructions and finding data on an Internet search, they are also very dumb in other ways when compared to humans. 

Thus, let us find out why is it so important?

Why It’s So Important for Future Marketers to Understand the Importance of AI?

Now that we know what Artificial intelligence is, why should we bother understanding it for digital marketing? The answer is simple; AI will be used to make your marketing campaigns more accurate and efficient.

That’s right, not only can computer systems perform tasks that humans are capable of shortly but they can also “think” like human beings. This means that when a computer uses an algorithm to analyze data, it can come up with more accurate and efficient solutions than humans could have formulated on their own. 

The Future of Digital Marketing

Future of Digital Marketing

The future looks bright for marketers and business owners alike. AI will allow your business to target the right customers with the right message based on accurate data. In the past, companies had to rely on demographic data such as gender, race, and age to reach their target market. 

AI can now take things a step further by gathering valuable data based on consumer habits, behaviors, and locations that are not personally identifiable information. With Big Data becoming more important in marketing strategy it is only natural that businesses will rely more on software that can process this information. 

Chatbots also play a major role in the future of digital marketing. It is no longer a question of if chatbots will be used but when will they completely take over the world of business?

Artificial Intelligence has made tremendous strides in recent years and it is only going to get better for businesses. Digital Marketing companies will soon be able to track data about their customers’ online activity and determine what services or products would work best for them based on that data.

How Is AI Transforming the Way Businesses Reach Their Customers?

AI is a tool that will allow corporations to cut ineffective marketing campaigns and use it to their advantage. It analyzes customer data and gives companies the ability to recognize new trends in their market and react accordingly.

With AI, companies will be able to gain insights into their customers’ behavior daily and use that information when creating the most effective marketing strategy possible. For example, if you watch a lot of cat videos online, then you could advertise your business as pet food and treat store that sells cat food. The information from this program would also tell you which marketing tactics are effective for reaching these customers but it also identifies problems such as people who have no interest in your product or service whatsoever. AI has the power to make businesses more profitable. 

As AI gets smarter, it will be able to gather a larger amount of data than ever before and pass on that information to companies so they can create better marketing campaigns.

What Does This Mean for Future Marketers? 

future marketers

Since you have a basic understanding of Artificial Intelligence and its role in digital marketing strategy. Let’s talk about how you can use AI to your advantage and what skills you should develop that will help you best use AI in your business. 

First, Artificial Intelligence is a skill that can only be learned by training. It is an advanced set of algorithms that one can get through background research, studies, and clinical simulation. The best way to learn Artificial Intelligence is by diving into the field of Machine Learning and Deep Learning, etc. 

This type of technology is not currently available to the average person but there are several online courses out on these topics. The skills you will learn will allow you to get an edge over your competition about customer research and marketing strategy.

The Future of Digital Marketing Will Be Determined by Artificial Intelligence!!

To wrap up, as AI technology continues to advance, companies will have access to valuable information that they can use to enhance their marketing strategies and improve their profits. It is time for businesses to realize the importance of data mining and Big Data and how it can help them make smarter decisions. 

Artificial Intelligence will allow companies to implement new technologies that they previously could not afford or would have taken up too much time. Businesses will be able to create more accurate marketing messages tailored to the demographic they are trying to reach. Businesses can target customers based on data about their internet browsing preferences, where they live and what type of car they drive etc.

Top Ten Digital Marketing Trends to Embrace in 2025

Posted on by deftsoft

What COVID-19 has taught is that nothing is certain. Also, in today’s tech era, if you don’t have a well-established online presence, you are going to lose potential customers. It’s no longer an option but a necessity for business owners to create a user-friendly website. We have already entered 2025, and if you are still relying on old digital marketing tactics, you are going to lose valuable customers. 

So, add spice to your marketing tactics, add a little flavor and bring something new to the plate. Keep a close watch on the trending digital marketing updates, adapt to these trends, and see the increase in customer engagement, clicks, and impressions and, ultimately, your sales.

Digital marketing trends that will take your business to the zenith in 2025

As the year passes, digital marketing becomes more and more complex. Now, marketers no longer have to focus only on the fundamentals like SEO, PPC, branding, and UX but juggle with the emerging social channels and evolving regulations. In addition to this, marketers have to keep an eye on content automation and personalization. We asked our Digital marketing experts about the most important digital marketing strategies that will help businesses to increase reach, boost awareness, and maximize revenue. You will be surprised by their answer? Want to know more keep reading!

Artificial Intelligence

AI (Artificial intelligence) is the most recent and impressive digital marketing trend. The world was buzzing around how AI will change every aspect of our lives, and the change has begun. Studies reveal that sixty percent of online users use AI chatbots to interact with apps and websites.

AI tunes most content we consume on various social media sites to keep us engaged with the sites. AI technology is so incredible that it is expected to be a $190 billion industry by 2025.

Augmented Reality

Augmented reality consists of three features- a combination of real and virtual worlds, real-time interaction, and 3D registration of virtual and real objects. While virtual reality is making a buzz in sci-fi ideas, AR is heavily appreciated from a marketing point of view.

A fine example of AR technology is- Gucci’s premium feature in its app that allows users to ”try o” footwear. By directing their smartphone camera below, the user can observe 19 various sneakers independently, getting a real-time experience of wearing them. It makes their interaction more natural and engaging.

Personalization

If you want to target the viewer’s successfully, you need to concentrate on personalizing content, products, and emails, among other things. Consumers are generally irritated by generic promotional messages with so many spams and notifications. On the other hand, consumers enjoy dealing with a brand that provides personalized experiences.

They say customization appeals to them in 90% of cases. One of the best examples of personalization is- Starbucks allows its customers to customize their drinks and get prizes with the customized software. This feature in their app boosted revenue to $2.56 billion.

Instant shop content

Any image, video, or text that has a direct link to a buyout site is the instant shop content of your site. It simplifies and directs the process of a buyer learning about a product and deciding to buy it on an eCommerce platform. This content allows your viewers to know about the product and purchase it with just one click.

Even Instagram has launched a shoppable content feature, which allows users to purchase products directly from a story or a post. Taking its advantage, H&M has turned its Instagram profile into shoppable posts to enhance its marketing game with shoppable content.

Location-Based Marketing (Geofencing)

 

Geofencing is a type of location-based digital marketing service. In this feature, a software program gathers and uses GPS, Wi-Fi, and cellular data information. It’s useful to target personalized marketing activities such as text, social media ads, email, or app notification. Geofencing is when a mobile device enters or exits a geographic boundary.

Mobile advertisements with geofencing features result in more CTR and twice click-through rate. Moreover, 53% of shoppers went to a store after getting location-based communication.

Hyperlocal SEO

Hyperlocal SEO is a digital marketing strategy beneficial for small businesses and start-ups. It’s Google’s new algorithmic push that focuses on a person’s current NAP (Name, Address, and Phone number) to provide highly tailored answers to daily queries like”where to purchase shoes” or”closest stationery near me.”

The most astounding aspect of this hyperlocal concentration is that it enables the company to establish a strong regional market. According to Search Engine Watch, establishing a Google My Business account is the essential tool required to begin implementing your Hyperlocal SEO approach. In 2025, this trend will be especially revolutionary for B2B digital marketing.

Omnichannel marketing

Omnichannel marketing is a method of reaching out to customers across many channels to increase the number of touchpoints. In 2025, it will undoubtedly be the most notable digital marketing trend. According to the following Omnichannel statistics, using many channels for your business provides excellent outcomes.

For example, more than 65% of customers use multiple platforms and gather information before purchasing any product. As a result, omnichannel orders cost 13% higher per order than single-channel orders.

Influencers Marketing

Influencer marketing is word-of-mouth marketing done by popular personalities like celebrities or sportspersons. They can also be famous YouTubers, leaders, Instagrammers, and social media personnel with many followings on their accounts. They help brands by informing their followers about products and services.

In 2021, the influencer marketing industry was expected to reach $13.8 billion. Influencer marketing has the potential to become the next big thing! Adidas is one of the best instances of influencer marketing. Digital marketing agencies have started offering influencer marketing by contacting renowned personalities around them.

Video marketing

In 2025, video marketing will be one of the most popular digital marketing trends, and it will remain so for many years to come. According to Impactplus’s research video has enhanced the conversion rate of 72 percent of many brands. In addition, 70% of viewers admit they share their favourite brand’s video. Consumers say when they watch information on the videos instead of in written content, they feel more confident to purchase the product.

Thus, videos can generate 50% more traffic on the website than textual information. Because users perceive video material to be more engaging, Google prioritizes websites containing videos in its search results.

Quora Marketing

Quora is the most popular question-and-answer site with limited advertising options. However, it has recently become a Google favourite, and digital marketers in 2025 will need to develop a full plan around it. What makes Quora an authentic marketing tool is its carried by individuals.

Individuals have greater trust than brands because there is a personal element to the interaction, and the audience feels like they are conversing with a friend. Because audiences are bored of listening to mass marketing by corporations, this personal connection is what makes Quora an excellent trend to follow in 2025. In addition, individuals responding to genuine inquiries improve the authenticity and trustworthiness of marketing.

Every year, as the pace of technology accelerates, we will see new and interesting developments impacting how digital marketers promote various businesses. Therefore, it’s always better to contact Digital Marketing Agency like Deftsoft and catch every upcoming digital marketing update to stay ahead of your competitors.

7 Best PHP Frameworks That May Take Your Website to the Next Level in 2022

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In this blog, we will discuss the 7 Best PHP Frameworks That May Take Your Website to the Next Level.

“A quality website is a unique and outstanding way to market a business or startup.”

A “good” website isn’t considered good enough until it converts users’ visits into business leads. It should be well functional at both the front end and back end. For instance, a quality website should be:

– Well designed and functional.

– Easy to use.

– Optimized for mobile.

– Optimized for search and the social web, and more.

All these qualities are easy to bag in the websites developed and designed on any of the following 7 PHP frameworks.

1. Laravel

2. Symfony

3. Zend Framework

4. CodeIgniter

5. CakePHP

6. FuelPHP

7. Yii 2

PHP Frameworks

1. Laravel

Laravel is a web application-based framework that is user-friendly and easy to navigate. Many business owners love to have their websites on it because of their simple, efficient, and powerful features.

In addition, this PHP framework provides a basic structure for developing powerful websites and web applications. Another reason why many corporates prefer the Laravel framework is because of its SEO-friendly feature, which helps them rank their business website on Google with ease.

2. Symfony

According to research, 79 per cent of websites use the PHP language, in which the Symfony framework makes a significant contribution. Moreover, Symfony-based websites offer ultimate flexibility and top-notch performance. Therefore, it is the best choice for web development.

In addition, it keeps a web application or website stable and sustainable, regardless of the framework version, and is quite user-friendly.

3. Zend Framework

Regardless of the size and nature of the business, the Zend framework let business owners generate their web application and can elevate business operations. Its supportive database includes an amazing MVC pattern that creates a robust web-based application.

In addition, Zend PHP framework settings are easy to understand and work on. So, if someone wants to make any minor changes, they can do it themselves.

4. CodeIgniter

Among PHP-driven frameworks, CodeIgniter has occupied approximately—5 per cent of the market share in web development. However, already 1,455,869 websites are on Google that is built on the CodeIgniter framework. The reason is it delivers effective and cutting-edge web applications.

The biggest benefit of using CodeIgniter is that it is easy to spot and fix bugs or errors that may affect website performance. In addition, it loads the website smoothly, and there is a quite unlikely chance of an unexpected website crash.

5. CakePHP

CakePHP is the most effective and beneficial framework for 21st-century business owners. However, when it comes to website development and design, no one wants to pick a platform or framework with many security holes.

Using CakePHP is the best decision for business owners who want the best security. Its CRUD (Create, Read, Update, and Delete) feature helps protect user-submitted tasks in less time.

6. FuelPHP

Flexibility and compatibility are the two main features of the FuelPHP framework that set it apart from other PHP frameworks. In addition, websites designed in FuelPHP are fast. Another reason FuelPHP is widely used as it can deliver almost all solutions and features that every website should have.

It has stable APIs that will help websites be extremely flexible, deliver maximum performance, and be easy to configure and use.

7. Yii 2

No online user loves slow websites or blank pages. Users usually switch to alternative business websites rather than waiting for the website to load. Building a website with the Yii framework, which offers outstanding tools, results in better website speed and performance.

Moreover, the Yii PHP framework enhances security by preventing cookie attacks and cross-site scripting, helping online businesses play it safe.

But Which PHP Framework is Better?

But which PHP framework is better_

Well, each PHP framework has its benefits. So, it’s completely up to you what you are looking for in your business website. Or, if you have any confusion regarding PHP frameworks, you can straightaway get in touch with our Deftsoft highly experienced professionals. 

We have been in the web development and designing business for the last 16 years and have served over 1000+ valuable clients. So, without any doubt, you can rely on us. 

Our highly experienced developers are proficient in every web development framework. If you need any assistance, connect with Deftsoft today.

A Step-by-Step Guide to Successful Mobile App Development

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The mobile app development industry is evolving at a rapid speed, and it is expected to grow more in the coming time. Even in the present scenario, from messaging to fitness and banking, you will find a mobile app for everything. Although the idea of mobile app development may sound exciting and as simple as a pie, it’s not that easy. You will be surprised to know that there are almost 6.63 million apps on Google and the Apple App Store combined.

So, making your app stand out from the crowd is the real challenge. You must understand the basics of mobile app development before making a decision. Whether you are a mobile developer or a business planning to develop a mobile app, this blog post will help enrich your knowledge of mobile app development. So, let’s start from scratch.   

Understanding Mobile App Development and its Importance 

Mobile App Development

Mobile app development is the process of building mobile applications that can be pre-installed or installed later by the user in a small, wireless computing device like a smartphone or other hand-held device. It is all about defining, designing, coding, building, and launching a successful mobile product. Mobile apps are becoming popular among businesses, just like a websites. In the rapidly changing business environment, a mobile app helps build a continuous presence, and it is an effective, efficient, and quick way to deliver information. Go through these mobile use statistics to understand the importance of mobile apps. 

– People use 90% of their mobile time on apps

– The average consumer has 30 apps installed on mobile

– On average, smartphone users spend about 35 hours a month using apps

– 85% of consumers prefer native mobile apps over a mobile website 

Mobile App Development Platforms

– iOS from Apple Inc

– Android from Google 

Both app development platforms have various similarities, but different kits are used for both platforms. These two also differ in development level, design, and marketing strategy. You can consider factors like user location, budget, and target audience when deciding which app development platform is better for your business.  

Things to Consider When Planning for a Mobile App

Things to Consider When Planning for a Mobile App

Consider the following factors when planning for a successful mobile app for your business. 

– Concept – Every app starts with a creative idea, but the theoretical plan may not necessarily be effective in a practical situation. So, researching and defining the concept and features of an app is essential before beginning the development. 

– Target Audience – Understanding the goals, needs, and technological preferences of the users is another important thing that you should consider. Keep an eye on the market trends and your competitors for a better understanding. 

– Business Value – Your app must have a unique value and a solution to the problem of your users. It will motivate the users to choose your app over your competitor. A successful app should serve business objectives as well as consumer needs. 

– Flowchart – Once all the concepts are clear, start working on them. The first step is to create an app flowchart that is a simple, readable, and brief presentation of the app. It should include concept, workflow, features, budget, deadline, and the development process. 

Find Reliable Mobile App Development Services 

Reliable Mobile App Development Services

You cannot bring life to your dream app without a team of trustworthy mobile app developers. So, here’s how you can find reliable mobile app development services that meet your expectations. 

– Research and References – Online research and references of friends & colleagues are the easiest way to find a reliable company. You can also ask the company for their current and previous clients’ contact details for honest feedback. 

– Portfolio and Reviews – Check the portfolio of companies and look at whether their apps are visually attractive and with an easy-to-use interface. You can also check online reviews of the company. 

– Budget – Setting a budget is important but don’t let the cost be the deciding factor. The mobile app can lead your business to heights of success. So, don’t hesitate to invest. 

– App support and Maintenance Services – Make sure you hire a company that provides app support and proper maintenance services. Find a company that works with a positive & flexible approach and is ready to make changes according to the need of clients.

When we come across the term mobile app development, complex coding activities start daunting. But, there is nothing to worry about. When looking for the right mobile app developer for your business, you can count on Deftsoft. Our professional developers know how to execute jaw-dropping mobile app plans for both Android and iOS platforms. We are a reputed web and mobile development company with years of experience and exceptional expertise. Check out our mobile app development portfolio and get in touch with us to bring your mobile app idea to life. 

10 Web Design Principles for a Successful Website in 2022

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A website is the reflection of a brand, and in most cases, it helps form the first impression. Usually, visitors judge a website in the first few seconds, and a visually appealing website is important to captivate the attention of the visitors in a short span. Whether the visitor will remain on your page or leave your page highly depends on the web design.

Did you know that 38% of visitors stop engaging with a website if the content or layout is not attractive to the user? Along with it, web design also impacts the performance of a website in search engines like Google. In this blog post, you will learn about the effective web design principles essential for a good website that looks good and functions properly. 

Web Design Principles

1. Simplicity 

Simplicity is the key to a good website design. Unnecessary and overcrowded elements may mislead or distract the user from important things. Aesthetics are more appealing in a clean and fresh website design. A simple website can do wonders, and it helps users locate the desired information easily on the web page. 

2. Visual Hierarchy 

Visual hierarchy in a website helps the visitors understand where the most important information is. It is all about the right arrangement of various elements to create a sense of order. The visual hierarchy helps improve user experience by establishing clear navigation and making important elements noticeable. 

3. Consistency 

Another important principle for a winning website is consistency. From the homepage to the last page, everything should be symmetric in a good website. A well-designed and alluring header, footer, body section, and the same font, color, and design style help maintain consistency. 

4. Navigation 

Navigation is important in a website so that the visitor can search with ease. An organized and transparent navigation system makes the user experience better, and it encourages the users to stay for longer on the website. So, it is important to place the navigation bar properly to make the website look clean and boost the website design. 

5. F-Shaped Pattern 

The F-shape pattern is one of the most popular strategies for a great visual hierarchy in a website. It helps visitors scan the website comfortably and effortlessly. According to studies, most visitors (western readers) look for the F pattern. They go from left to right at the top and come down the line in the same direction. So, the F-shaped pattern is the perfect design to maintain the natural flow of reading of the visitors. 

6. Content 

Great content helps deliver the right message to the audience. So, a website cannot achieve success only with visual appeal, and content is equally important. Clear, relevant, and keyword-rich content helps engage and persuade the audience, and design, visuals, and videos provide a secondary role. So, the content should be ready before starting the web design. 

7. Typography 

Typography makes the content look attractive and helps enhance the readability of the website. Choosing the right typography is important as it is an extension of the brand image. Along with it, typography helps maintain consistency and makes the website look aesthetically pleasing. So, typography is essential to improve the overall user experience of the visitors. 

8. Colors

Using the right colors in a website ensures that it reflects the right message in the right way. Apart from using the brand colors and the client’s favorite colors, there are a lot of factors that are considered while choosing the colors for website design. Some of them are the color theory, color wheel, and color psychology. This is because color highlights the important website elements and increases brand recognition. 

9. Performance 

If a website looks good but does not perform well, then it is of no use. So optimizing the website performance and adjusting the things that may ruin the user experience is essential. Also, when there is a delay in loading, displaying a reassuring error message or a loading animation can help improve the performance. 

10. Mobile-Friendly

Most people prefer mobile devices rather than the desktop, so having a website with a responsive layout is important. It should adjust to different screens and provide compatibility on both desktop and mobile devices. Gone are the days when the mobile version was minimal. Now, having a mobile-responsive web design is extremely important to expand the reach of services.

The Final Words

A good website design should have all the elements that make it functional and beautiful. If you are looking for a website designer who can help you create your dream website for your business, Deftsoft is the name you can count on. Our exceptional, skilled, and experienced designers believe that a great design is the heart of the website. We can help you create an aesthetically appealing website to drive impactful results for your business. 

Christmas Celebration 2021: Festival of Joy, Peace, and Happiness Celebrated at Deftsoft

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“What is Christmas? It is tenderness for the past, courage for the present, and hope for the future.” – Agnes M. Pahro

December is the most awaited month of the year because it is the happiest time of the year. The excitement of festivities and celebrations is at its peak, and joy can be felt in the air. The chilling winter, snow, and holiday season makes all of us a bit lazy to stay indoors, but CHRISTMAS brings all the people together. From getting the perfect Christmas tree to putting the twinkling Christmas lights, house parties, and building winter wonderland indoors, there are a lot of thrilling things to do. This year it is more wonderful as people have come together and reunited with their loved ones for celebration after a long time because of the pandemic.

When it comes to Christmas Celebration, many people think that this special time of the year should be spent and enjoyed with family and friends. However, at Deftsoft we don’t miss any chance of celebration in office. We believe in making every occasion special for our employees and take it as an opportunity to build and nurture a relationship with the ‘work family.’ In addition, such special fun and exciting celebrations make our workplace enthusiastic and refreshed, and motivate the staff to work harder. After all, Christmas is all about sharing love, affection, and gratitude.

This year, Christmas was great fun for the Deftsoft family. The entire office was decked with twinkling lights, and a Christmas tree decorated with classic ornaments, wreaths, and balloons. Christmas celebration is incomplete without the red and white color, so the HR team ensured to turn the office in the color of Christmas. All our employees were dressed in red or white color outfits, and the workspace was also decorated with red and white balloons. The office looked ‘picture-perfect,’ and employees didn’t miss the chance to click selfies and pictures with astonishing Christmas décor.

Christmas celebration 2021

The attraction of the day was a cute little Santa who distributed Christmas sweets to the employees. At Deftsoft, we believe in rewarding the efforts, so that’s what we did at the end of the day. A gift hamper was given to the employee who dressed up perfectly according to the Christmas theme.

Christmas is the most awaited time of the year, and we made sure to celebrate it in the best way possible. In the end, CEO, Mr. Amaneet Singh Brar, and Director of Operations, Mr. Amaninder Singh Brar, extended their Christmas greetings and wished good health, love, abundance, and everlasting joy to everyone.   

Deftsoft wishes Merry Christmas and Happy New Year to everyone associated with us. We wish you a peaceful and joyous Christmas and a super fabulous year ahead! We hope New Year brings you all you have wished for. On this special occasion, we also want to thank all our amazing employees for their hard work, dedication, and perseverance. May we continue to grow stronger together with each passing day!