Tag: digital marketing

Effective Link-Building Strategies That Work in 2025

Posted on by deftsoft

2025 is coming, and we are excited about the new technologies and techniques evolving in the digital marketing landscape. The way of marketing has changed in the last few years with the introduction of new technologies, but one process has been able to keep its value high even after three decades of its introduction, and that process is Link Building. Let’s discuss this technique and how effective it is for better search engine optimization. Let’s have a look at the 11 effective link-building strategies for 2025, which will be a technology-dominating year. 

What is Link Building?

What is Link Building

In simple words, when another website on the Internet adds a link to its content or website that links back to your website, this process is called link building. It is crucial in enhancing the website’s search ranking, as Google considers these backlinks as votes or points that make your website more relevant. Getting a link back to your website from a reputed company’s website has a huge impact on Google rankings as your website and your content become more trustworthy. This process of backlinking requires multiple effective strategies for linking your website to someone else’s content. 

Google’s Page Rank Algorithm considers the backlinks an important aspect for deciding the rankings, and the more backlinks you have, the more high-quality backlinks your page has; there are more chances of your page or website getting ranked, as these backlinks will tell Google that the content you have published is important, trustworthy, and impactful. There are different ways of getting these backlinks, such as manually adding links to websites, sending emails to the owners of the websites or the pages to add your links to their content, offering money to the website or page owners to add your link to their content and last, earring the backlink with some promotional or creative content. 

Why is Effective Link-Building So Important In 2025?

There are a number of reasons that link-building will be extremely important for digital marketers in 2025. It’s an evergreen technique for making your website more trustworthy and getting a better ranking for your content or page on search engines. There are several things that make link-building extremely important in 2025, and some of these reasons are:

1. Organic Traffic

Gaining organic traffic on the website using SEO strategies is the desire of every company, and 2025 will be no different. But, with lots of technologies and new ways of gaining traffic, the process of gaining organic traffic will be very tough in 2025. This is where the backlinking or the link-building processes can help, as getting links from a well-known and reputed company’s website will definitely add value and relevance to your website. Effective link building offers more organic traffic, and the conversation rate of this traffic coming from a reputed website will be high. 

2. Higher Search Engine Ranking

Higher Search Engine Ranking

A higher ranking on the search engine result pages (SERP) is directly proportional to more traffic, and more traffic is directly correlated with more sales. The algorithms of search engines consider the links on your website to someone else’s website to be crucial factors in ensuring the relevancy, authenticity, and trustworthiness of your content. Considering these aspects, a higher ranking is obtained on the search engine. This is the area that will be very crucial in 2025 as the competition in getting these backlinks from a reputed company is very high. Only the use of effective strategies and high-quality content can earn these backlinks from reputed websites. 

3. Enhanced Website Credibility

According to Forbes, there are 2 billion websites as of 2024, out of which 200 million are actively maintained. Also, almost 2,52,000 websites are created daily, which shows that there are multiple websites on the internet competing to get better rankings and traffic. In 2025, the credibility of the website will be very important as there are thousands of websites for one product or one service. Only a credible, trustworthy, and high-quality website will be able to make it to the top of the search ranking. This is where the link-building process will be crucial as it helps enhance the credibility of the website, and your links will be available on trusted and reputed company pages. 

Effective Link-Building Strategies That Will Work in 2025

No Doubt, link building has a number of benefits for the company in terms of ranking, organic traffic, and credibility, but we also need to accept that it is not easy. There are multiple websites on the internet, and everyone wants to get to the top, which is not possible. Only the one with a better strategy will be able to get the most of these backlinks.

If you want to stay ahead in the competitive SEO game in 2025, it’s crucial to adapt your link-building tactics to the changing landscape. Below, we will explore some of the most effective link-building strategies that will help boost your site’s authority, drive organic traffic, and ensure long-term SEO success in 2025.

1. Build a Big Name For Your Brand

In 2025, the success of the link-building process will depend heavily on brand reputation and authenticity. Search engine algorithms are more focused now on the trustworthiness and authenticity of the content before considering it for ranking. One of the first and most effective strategies for acquiring backlinks is to make a brand name for yourself. Be such a huge brand that companies use your content on their websites. Let’s see how we can do it-

  • Regularly publishing high-quality content on trending topics
  • Use advanced SEO practices for optimizing the content for Search engines 
  • Collaboration with the influencers can help give a boost to the brand

Once a brand name is made, then the company will approach you for using your content on their website. This can be very helpful for your website as multiple backlinks will be acquired.

2. Recreate Content For Broken Links

Recreate Content For Broken Links

One of the most underused link-building strategies is to recreate the content for broken links. No one wants to see broken links on their pages, and by offering to replace those links with your content link, you can acquire a backlink for your page. Broken links are a negative ranking factor for search engines, and that is why companies agree to replace these broken links immediately. Here’s the process of doing it-

  • Find broken links on the relevant websites that belong to your niche using tools like Ahrefs, or you can hire an SEO service provider company like Deftsoft to assist you in all sorts of SEO practices, including link building or broken link finding. 
  • Create high-quality content related to the one in th broken link with enhanced quality and approach the owner to replace th link with yours.

This strategy requires a bit of effort, but it can be highly effective in securing backlinks that can improve your site’s SEO performance.

3. Work on Quality Content

The most important and foundational part of a successful link-building strategy is the quality of the content. It should be valuable, informative, and engaging so that the companies or the media houses you approach are tempted to add them to their web pages. The high-quality content can be generated in any form, be it videos, infographics, podcasts or blogs, articles, or case studies. The ways to create a high-quality content are-

  • Know your audience, research the topic well, and try to answer the audience’s questions straightaway to get their attention.
  • Add images, infographics, videos, etc., to make the content visually appealing.
  • SEO optimization of the content should be done

Quality content can be created with all these methods, which can tempt other companies to add it to their website.

4. Get Links For Unlinked Mentions

There is a chance that your brand or company has been mentioned somewhere, but there is no link to reach you. That does not help you with the traffic, and thus, you need to approach them to add your link as well so that people can reach out to you for any service. These are natural backlinks and will help you get organic traffic and customers. You can do this by:

  • Use tools such as Google Alerts, Mention, etc., to track whether you are mentioned anywhere online.
  • In the next step, you need to approach the website owner and ask him to add your link there.
  • In the last step, you need to send your link to the owner of the website where your name is mentioned so that they can add it there.

Securing backlinks through unlinked mentions is a relatively low-effort but highly effective link-building strategy, particularly for growing brands with some level of recognition.

5. Contextual Link Placement

First, we need to know what contextual links are? These links are embedded naturally within the body of the content, opposite to the footer or sidebar links. These links hold a special place in SEO practices as they are more relevant and provide a better user experience. For contextual link placement, you need to follow the steps given below-

  • First, you need to identify the high-authority websites and blogs in your industry where the contextual links will make some sense.
  • Then, in the next step, reach out to the content creators of the company and offer them your content, which will be more valuable and align with the audience’s internship. 
  • Propose that they link to your content where it fits naturally within the context of their article or page.

Contextual link placement is one of the most powerful ways to improve your website’s authority and rankings, making it a key part of your 2025 link-building strategy.

6. Collaborations

Collaborations

Collaborating with other industry leaders, influencers, or even complementary brands can be an effective way to acquire high-quality backlinks, and through these collaborations, you can create joint content like guest posts, podcasts, webinars, or research reports. These collaborations provide a mutually beneficial opportunity for both parties to get exposure and generate backlinks. There are different ways of doing it, such as:

  • Identify influencers, bloggers, and brands that align with your business values and audience.
  • Reach out to propose collaborative content or projects that both parties will benefit from.
  • Make sure that your collaboration includes links to each other’s websites.

Collaborations not only help build backlinks but also improve your credibility and visibility within your industry.

7. View and Analyse Competitors’s Backlinks.

One of the most insightful link-building strategies involves analyzing your competitors’ backlinks. Tools like Ahrefs, SEMrush, and Moz allow you to explore the backlink profiles of any website, revealing where their links are coming from. By understanding the sources of your competitor’s backlinks, you can identify opportunities to secure links from similar or even the same websites. The ways in which we can do it are-

  • Use backlink analysis tools to view your competitors’ backlink profiles.
  • Identify high-quality websites linking to your competitors and reach out to them for similar backlinks.
  • Look for opportunities where your competitors are getting links and find ways to improve upon their content or strategy.

Competitor backlink analysis can help you discover untapped link-building opportunities that will give you a competitive edge in 2025.

8. Offer Valuable Content to Other Sites

Guest posting and contributing valuable content to other websites in your niche is considered to be a successful link-building strategy—and it will remain effective in 2025. By contributing high-quality articles to reputable websites, you not only build backlinks but also increase your brand’s visibility and authority. To do this, follow the steps given below-

  • Identify authoritative blogs and websites in your industry that accept guest contributions.
  • Pitch unique and relevant topics that align with the host website’s audience.
  • Include links to your website within the guest post, either in the body or author bio.

Guest posting is still one of the most effective ways to get high-quality backlinks, especially when you’re targeting reputable, high-authority sites in your niche.

9. Leverage User-Generated Content

Another useful strategy for link building that will work in 2025 is to encourage your users to create and share content related to the brand, like reviews, testimonials, or social media posts, as these can naturally generate backlinks when shared on blogs, forums, or other websites. Here’s how to use this strategy effectively:

  • Encourage customers to leave reviews and testimonials on third-party platforms or your own website.
  • Host contests or campaigns that invite users to share content (e.g., blog posts, photos, or videos) featuring your product or service.
  • Repurpose user-generated content into case studies or social proof that other websites may want to link to.

By motivating your audience to create content, you naturally acquire backlinks while also fostering trust and engagement.

10. Skyscraper Technique

Find high-performing content in your niche, create something even better, i.e., more comprehensive, detailed, or up-to-date, and reach out to the sites linking to the original content, asking them to link to yours. This strategy works by capitalizing on existing backlinks and offering a superior version of the content. Here’s how to execute this strategy:

  • Find top-ranking content in your niche using tools like Ahrefs or SEMrush.
  • Create something better: Make your content more in-depth, updated, or visually appealing (e.g., with added data, expert quotes, or infographics).
  • Reach out to sites linking to the original content: Politely ask them to replace their link with yours, as your content is now a superior resource.

11. Create Resource Pages or Link Roundups

Build a comprehensive, valuable resource page on your website, and submit it to link roundup sites in your niche. These pages, containing helpful tools, articles, or guides, often attract backlinks from those who find the content useful for their audience. Here’s how to leverage this strategy:

  • Build a resource page: Create a detailed page that curates top resources, tools, or articles in your niche.
  • Submit to link roundup sites: Reach out to websites and blogs that feature regular link roundups or resource pages and pitch your content.
  • Promote your resource page: Once your page is live, share it widely to attract organic backlinks.

By positioning yourself as a valuable resource, you increase the chances of earning backlinks from relevant sites in your industry.

Wrapping up

Link building is an ongoing, dynamic process, and staying ahead of the curve in 2025 requires more than just securing any backlinks. It’s about developing a comprehensive, strategic approach that focuses on high-quality, relevant links from authoritative sources. By implementing these strategies—building your brand’s authority, recreating content for broken links, creating quality content, and more—you’ll set your website up for SEO success in the years ahead.

To ensure all these techniques are followed for building multiple backlinks for your website, you can partner with the #1 SEO service provider company, Deftsoft. We have all the resources, a team of skilled professionals, and 19 years of experience in this industry to help you with any sort of service, from- keyword research and SEO audits to backlinking as well. Deftsoft is the one-stop solution for all your SEO needs.  

What is Answer Engine Optimization (AEO)?

Posted on by deftsoft

Years after spending most of the time and money on SEO, finally, there is a buzz about a new term or a new and interesting optimization process in the digital marketing landscape called Answer Engine Optimization (AEO). There is a shift in the digital marketing space with the entry of AEO, and now businesses are not overly dependent on Search Engine Optimization (SEO) practices to make their product or service visible to users on search engines and other marketing platforms. Thanks to Generative AI tools like Chatgpt, Claude AI, etc., people now prefer direct and concise answers to their queries, which has given rise to this new process, AEO. 

Here, we will discuss the new buzzing process and how it is different from SEO. We will also learn by the end of this blog whether it is more effective than SEO or not. Considering the evaluation of its effectiveness, it is important to know how it is done and what future this process holds in the coming years. Thus, we will also discuss the future of AEO in 2025 and its benefits for businesses in terms of ranking, visibility, and reach.

What is Answer Engine Optimization (AEO)?

AI overview section at the top of search results

AEO is a new optimization technique that makes website content visible, findable, or understandable by voice-activated assistants and search engines. You must have seen the AI overview section at the top of your search results on Google’s search engine whenever you ask a question. The websites, brands, and products linked to that answer are a result of Answer Engine Optimization. The reason for its popularity in recent times is the concise and direct answer users get with this. Rather than opening multiple links and multiple websites to get your query cleared, you get a clear, concise, and direct answer, which is enough for most people to get their query resolved. 

AEO is used not only for AI-based results on search engines but also for all other options where direct and concise answers are provided to the user, such as voice assistants such as Alexa, Siri, Google Assistant, etc. All these voice search services have become more popular and easier for users to use than traditional methods. This makes the AEO a booming war of digital marketing that every company wants to conquer. It’s been an interesting addition to the digital marketing landscape, which will make the competition for higher ranking and to be visible at position zero a bit more difficult for the digital marketers as only 2-3 companies will be able to make it to the position zero where the AI-generated content is provided to the user as a result for their queries. 

AEO vs. SEO: Understanding the Differences

AEO vs SEO_ Understanding the Differences

Considering the long, illustrious, and highly impacting journey of SEO in digital marketing, no one thought that something like AEO would come and make a difference. But first, we need to understand what makes these two different from each other. 

Although AEO is considered a subpart of SEO as it is also related to content optimization for better ranking in search engines. But, AEO targets the direct and concise answers that Generative AI-based results, voice assistants, etc., provide these days as the user considers these results more useful and time-saving. In other words, we can say that traditional SEO targets broad keyword visibility across different search engines, while the AEO is more focused on direct and concise answers to user queries. 

At its core, SEO is about improving a website’s visibility and ranking on search engine result pages (SERPs). This process involves optimizing various aspects of a website — from content and keywords to technical elements like page speed and mobile-friendliness — to increase the chances of ranking higher in search engine results. AEO, on the other hand, is a more specific optimization technique that focuses on providing direct, concise answers to user queries.

AEO is particularly aligned with the growing trend of voice search, AI-driven assistants, and instant search results (e.g., featured snippets or “Position Zero” on Google). While SEO aims to capture broad keyword visibility across various search engines, AEO is targeted at providing precise, structured answers that can be easily understood by AI-powered systems and digital assistants like Google Assistant, Siri, and Alexa. For example, when a user asks their voice assistant, “What’s the weather like today?” the assistant needs a quick, direct response, not an entire webpage full of information. AEO ensures that businesses can have their content featured in these quick-answer formats, such as the Answer Box, Featured Snippets, and Knowledge Panels.

Importance of AEO for Business Owners

In a world where information is available at the tip of our fingers, the way users access and consume content is evolving rapidly. Today’s consumers are less likely to shift through long articles or web pages to find an answer to their questions. Instead, they prefer immediate, concise responses—whether through a voice search, a quick Google query, or a chatbot. 

For business owners, embracing AEO offers several compelling benefits, and some of them are discussed here;

  • Improved Visibility

AEO increases your chances of being featured in Position Zero on Google, the coveted spot where direct answers are displayed above traditional search results. For businesses, this increased visibility can result in more traffic, brand recognition, and trust.

  • Better User Experience

As the demand for instant answers grows, optimizing for AEO ensures that your customers get the quick, concise information they need. This enhances user experience, which is crucial for conversion rates and customer satisfaction.

  • Enhanced Voice Search Optimization

As the popularity of voice search continues to rise, businesses need to optimize their content for voice queries, which are typically more conversational and question-based. AEO helps businesses tailor their content for this shift.

  • Edge Over Competitors

Businesses that adapt to AEO can gain a competitive advantage over those relying solely on traditional SEO techniques. By delivering high-quality, concise answers, you position yourself as an authoritative voice in your industry.

  • Stay Ahead of AI Trends

As AI and machine learning technologies continue to advance, optimizing for AEO ensures that your content is ready to be consumed by these technologies, keeping you at the forefront of digital marketing innovations.

Future of Answer Engine Optimization (AEO) in 2025

As we look to 2025, the landscape of search and content discovery is set to undergo even more profound changes. While SEO remains integral to online marketing, AEO is expected to become increasingly important, especially with advancements in AI, voice technology, and the growing role of digital assistants in everyday life.

Here’s a list of what the future of AEO might look like:

  • Greater Integration with AI and NLP  

AI will become even more sophisticated at interpreting and responding to user queries. Content optimized for AEO will need to be tailored to how AI systems understand context, intent, and conversational language.

  • Voice Search Domination

By 2025, the use of voice search is expected to surpass traditional text-based searches. As voice assistants continue to improve, the need for content that is optimized for quick, spoken answers will become even more critical.

  • Increased Use of Structured Data:  

Structured data (such as schema markup) will become a fundamental part of AEO strategies. Search engines and AI systems rely on structured data to quickly pull relevant answers from websites, making it essential for businesses to integrate it into their content.

  • AI-Powered SERPs:  

Search engines will increasingly rely on AI to curate search results, meaning that businesses will need to optimize their content not just for keywords but for AI systems that prioritize relevance and precision.

  • Personalized Answer Engines:  

With the rise of predictive analytics and machine learning, users will expect more personalized answers. Content will need to be optimized not only for general queries but also for individual preferences and contexts.

Key Strategies for Implementing AEO

Implementing AEO in your digital marketing strategy involves optimizing your content to meet the demands of voice search, AI-driven responses, and direct answers. Here are some key strategies:

  • Understanding User Intent is a Must

Understand the questions your target audience is asking and create content that directly addresses those queries. Use long-tail keywords and natural language that mirrors the way people speak.

  • Content Optimization for Featured Snippets

Featured Snippets are prime real estate for AEO. To optimize for this, structure your content with clear, concise answers to common questions using lists, bullet points, or tables.

  • Direct and Concise Answers

Voice search queries tend to be more conversational and shorter. Provide clear, direct answers within the first 50-100 words of your content.

  • Optimize for Mobile

Since voice search is often conducted on mobile devices, ensure your website is mobile-friendly and loads quickly.

  • Leverage Conversational AI 

Incorporate Chatbots or voice assistants on your site to provide direct and real-time answers to user queries. This can improve engagement and provide additional data on what users are asking.

Benefits of AEO for Your Business

Benefits of Answer Engine Optimization (AEO)

There are multiple benefits that AEO can offer to the business in terms of its brand visibility, ranking, reach, and also conversion rates as well. Here, you will get a detail of each of these benefits that AEO offers to businesses:

  • Increased Organic Traffic

Optimizing for direct answers increases your chances of being featured in top search results, bringing in more organic traffic.

  • Improved Conversion Rates

When users receive concise, accurate information quickly, they’re more likely to make purchasing decisions or take other desired actions on your site.

  • Greater Brand Authority

Being the go-to source for specific, relevant answers can position your brand as an authority in your industry.

  • Cost-Effective

AEO focuses on optimizing content rather than paying for ads, making it a more cost-effective long-term strategy compared to PPC campaigns.

Ready to Explore AEO?

Considering the benefits AEO can offer to businesses, it is worth exploring more of its features, and Deftsoft is the best option for modern businesses to do so. One of the leading organizations in the field of Web development, SEO, and Digital Marketing for over 19 years, Deftsoft has all the resources, tools, technologies, and human resources to adapt to these changing requirements. At Deftsoft, you will get the best customer support, an easy-to-understand description of the whole process and also, and guaranteed results. Also, their expertise in SEO for over 19 years is a plus as it is easier for them to adapt to this changed requirement of digital marketing. All you need to do is to get a free consultation scheduled with the experts and get a detailed overview of how your business success journey will be started with the company. 

Conclusion

The rise of Answer Engine Optimization (AEO) is a response to a shifting digital landscape driven by AI, voice search, and a growing demand for instant information. While traditional SEO remains important for driving general traffic and ranking for broad keywords, AEO offers a new way to ensure your content is at the forefront of this next phase of online search. By embracing AEO strategies, businesses can position themselves as leaders in providing concise, relevant answers to user queries—ultimately improving visibility, user experience, and conversion rates. As we move towards 2025, businesses that adopt AEO strategies early will have a distinct competitive advantage over others because of the better reach and conversions they will get as compared to the businesses that will only be depending upon traditional SEO practices to rank higher. 

Throughout this discussion over AEO vs SEO, it is evident that SEO will remain important for businesses and will be an important part of the digital marketing landscape. However, AEO will be a useful addition for businesses that are already doing well with SEO to get even more boost in their search engine ranking, visibility, reach, and conversion rates. So, it is evident that with the evolution of AEO, digital marketers will have a new strategic change to add to their marketing plans in order to offer better results to their respective brands. For businesses searching for reliable and trusted AEO services, Deftsoft can be a perfect option, considering their 19 years of industry experience and visionary leadership. The company offers all sorts of IT services, including AEO and SEO, where they have some of the best people in the industry to lift your business to new heights. 

Best Digital Marketing Agency in India

Posted on by deftsoft

Ever feel like the internet is a giant party, and your brand is stuck at the door, trying to get in? That’s where digital marketing comes to the rescue! Imagine it as your all-access VIP pass, guiding you through the crowd and making sure everyone knows your name. Whether it’s eye-popping social media campaigns, getting your website to the top of Google searches, or sending out emails that people actually open, digital marketing is how businesses thrive in the online world. According to IIM Skills, “Digital marketing industry is the fastest growing sector in India, with a growth rate of 25% to 30% rate per year”. Whether you’re a startup or an established company, partnering with a reliable digital marketing agency in India can propel your business to new heights. 

In today’s fast-paced modern world, the significance of digital marketing services cannot be overstated. They are essential for businesses looking to thrive in a digital-first world, enabling them to connect with target audiences, drive growth, and achieve long-term success. As we approach 2025, now is the perfect time to step up your game and elevate your digital presence efficiently. Today, India has overtaken China to become the most populated country in the world, with a population of 1.45 billion. With the increase in population, India has also shown a significant jump in its active internet users. According to Statista (dated 18 September 2024), India is the second largest online market in the world, with 900 million internet users. 

This burgeoning online population presents a golden opportunity for businesses looking to harness the power of digital marketing services.

One more thing, 

“Investing in digital marketing services is not just an option – it’s a necessity for any business looking to thrive in technology’s vibrant and competitive online ecosystem.”

In this competitive landscape, Indian businesses need a digital marketing guru who not only understands the intricacies of online strategies but also knows how to make them sparkle! This is where Deftsoft enters the chat. With 19+ years of experience, Deftsoft is the best digital marketing agency in India. Deftsoft is like the seasoned caption of a ship, expertly steering businesses through the ever-evolving digital seas. From SEO magic to social media wizarding, Deftsoft has all the right tools and strategies to make sure your business stands out in the digital crowd. In this guide, let’s discuss about Deftsoft, a leading digital marketing agency in India, in detail. 

Deftsoft: The Best Digital Marketing Agency in India 

The era of traditional marketing techniques is over! Everything is digitalized, and so does marketing and promotional tactics. This is where the importance of digital marketing services is elevated. As the best digital marketing agency in India, Deftsoft stands at the forefront of transforming the customer engagement and promotional landscape. With 19+ years of experience, Deftsoft is counted among the leading digital marketing agencies in India, offering cutting-edge solutions that help businesses thrive in the competitive online landscape. We have a team of experienced professionals who are highly skilled in implementing valuable digital marketing strategies, including SEO, social media marketing, content creation, and pay-per-click advertising. Our expertise spans various industries (tech, fashion, real estate, shopping & etc.)

19+ Years of Excellence

Deftsoft laid its foundation in 2005 – a time when digital marketing was still a new concept for the Indian subcontinent. However, in no time, Deftsoft remodelled from a successful startup into a giant digital marketing agency in India. This year, we celebrate our 19+ years of excellence, and the whole company is so proud of how far they have come. In our nearly two decades of experience, we’ve successfully partnered with over 1200 clients all across the globe. This remarkable milestone is an honest proof of our commitment to our dedication, excellence, and skills. Back in the day, Deftsoft revolutionized the digital marketing landscape with the availability of advanced technologies and strategies. 

Now, as we approach 2025, we’re again at the forefront of fulfilling the unique requirements of India’s evolving digital landscape. 

Our Comprehensive Digital Marketing Services

As the best digital marketing agency in India, Deftsoft aims to elevate your brand’s online presence. Our comprehensive digital marketing services are designed to help businesses succeed in the fast-paced digital world. From SEO and social media marketing to pay-per-click advertising and content creation, we offer a full range of strategies to boost your visibility, engagement, and conversions. Take a look through our comprehensive digital marketing services. 

1. Search Engine Optimization (SEO)

Deftsoft, the best digital marketing agency in India, offers top-tier SEO services that boost your website’s visibility and ranking. Our expert team utilizes tools like SEMrush, Moz, and Google Analytics to conduct keyword research and optimize on-page elements, ensuring sustainable organic traffic and growth for your business.

2. Pay-Per-Click (PPC)

Maximize your ROI with Deftsoft’s PPC services. As a top digital marketing agency in India, we create targeted ads using Google Ads and Microsoft Advertising that drive instant traffic and conversions. Our continuous optimization strategies ensure measurable, cost-effective results for your campaigns.

3. Content Marketing

At Deftsoft, we craft engaging content that resonates with your audience. Our content marketing services include blogs, articles, and infographics, supported by tools like BuzzSumo and Sprout Social. We build brand authority and drive organic growth through meaningful content tailored to your target market.

4. Technical Search Engine Optimization

Deftsoft excels in technical SEO, ensuring your website is optimized for speed, mobile-friendliness, and crawlability. We use tools like Google Search Console and GTmetrix to discover site issues and performance, helping search engines easily index your pages and boost your ranking.

6. Online Reputation Management

Protect and enhance your brand image with Deftsoft’s Online Reputation Management services. We monitor and manage your online presence using tools like Reputation.com and Google Alerts, addressing negative feedback and promoting positive reviews to ensure your business maintains a trustworthy reputation.

7. Email Marketing Services

Deftsoft’s email marketing services boost engagement and drive conversions. We utilize platforms like Mailchimp and SendinBlue to create personalized campaigns and automated workflows, helping you connect with your audience and nurture leads for impactful results.

8. Conversion Rate Optimization

Boost your website’s performance with Deftsoft’s Conversion Rate Optimization services. Using tools like Hotjar and Optimizely, we analyze user behavior and implement data-driven strategies to enhance your site’s usability, driving more leads, sales, and overall conversions.

9. E-Commerce Marketing

At Deftsoft, we specialize in e-commerce marketing that drives sales and increases online visibility. We leverage tools like Shopify, WooCommerce, and Google Merchant Center to optimize product listings and create tailored strategies that ensure your online store reaches the right audience.

10. Amazon Marketing Services

Stand out on the world’s largest e-commerce platform with Deftsoft’s Amazon Marketing Services. We utilize Amazon Seller Central and Helium 10 to optimize your product listings, manage ads, and enhance visibility, driving more sales and improving your brand’s ranking on Amazon.

11. Social Media Marketing (SMM)

Amplify your brand’s presence with Deftsoft’s Social Media Marketing services. We create engaging content and manage campaigns using tools like Hootsuite and Buffer to foster meaningful connections with your audience across platforms like Facebook, Instagram, and Twitter, ensuring increased engagement and growth.

12. Local SEO

Dominate local searches with Deftsoft’s Local SEO services. We use tools like Google My Business and BrightLocal to optimize your business for location-specific keywords, ensuring your brand ranks higher in local searches and drives more foot traffic to your physical store.

13. Facebook Ads

Deftsoft’s Facebook Ads services are designed to target the right audience and drive conversions. Utilizing Facebook Ads Manager and AdEspresso, we help you create tailored ad strategies that connect with your ideal customers, boost engagement, and maximize your return on ad spend.

14. Strategic and Analytics Consulting

Unlock your business’s potential with Deftsoft’s Strategic and Analytics Consulting. Our experts analyze your digital performance using tools like Google Analytics and Tableau, creating data-driven strategies that help you achieve measurable success and ensure your campaigns are optimized for growth and efficiency.

Wrapping Up

In conclusion, as we move toward 2025, the importance of digital marketing cannot be overstated. Partnering with Deftsoft, the best digital marketing agency in India, empowers your business to harness the immense potential of the online landscape. With over 19 years of experience, our dedicated team is equipped with the expertise and tools necessary to elevate your brand’s presence, drive growth, and achieve lasting success. From SEO and PPC to social media marketing and content creation, we offer comprehensive solutions tailored to your unique needs. Don’t let your brand stay at the door; let Deftsoft guide you to the centre of the digital party and ensure your voice is heard loud and clear!

Frequently Asked Questions (FAQs)

1. Which company is best for digital marketing in India?
Deftsoft stands out as a top digital marketing company in India, offering a blend of innovative strategies, skilled experts, and proven results to drive growth for businesses across sectors.

2. How much do digital marketing agencies charge in India?
Digital marketing costs in India vary based on services and campaign complexity. We offer customizable packages to suit every budget.

3. What services does a digital marketing agency in India offer?
Digital marketing agencies, like Deftsoft, offer SEO, social media marketing, PPC, E-mail marketing, content creation, conversion optimization, and more to help businesses grow their online presence.

4. What new technologies or tools will digital marketing agencies use in 2025?
By 2025, AI-driven analytics, voice search optimization, and advanced personalization tools will dominate digital marketing. We stay ahead by adopting these cutting-edge technologies.

5. How can a digital marketing agency help my business leverage voice search for SEO?
A digital marketing company optimizes content for voice queries, ensuring your business ranks in voice search results, captures voice-driven traffic, and stays relevant in the evolving SEO landscape.

6. How does a digital marketing agency measure the success of a campaign?
The agency tracks success through key performance indicators (KPIs) like traffic, conversions, and ROI, providing detailed reports to showcase the campaign’s impact on your business growth.

Content Marketing Strategy Checklist: B2B Customer Retention Guide

Posted on by deftsoft

Whether you’re a B2B or B2C business organization, understanding the value of content marketing is non-negotiable. There are two main pillars of growing any business: 

A. Generating relevant leads that convert, and 
B. Retaining those leads

Many businesses just focus on point A and completely forget about customer retention. The real treasure lies in offering value to your existing customers for a high customer satisfaction rate and thus, enhancing your business’s revenue. 

According to a recent Harvard research, you can increase your profits by 25% to 95% by increasing your customer’s lifetime value and retention by 5%. This is the reason why it is important to invest in content marketing, especially for retaining your customers.

If you’re overwhelmed by confusion, this blog is the perfect guide to help you follow our well-researched guide on the best customer retention strategies.

What is Customer Retention? How to Measure It?

Customer retention is a quantitative metric to measure the total number of customers that are retained by a business in a specific time frame. In simple words, it refers to the number of people who repurchase a product or service from your business or brand. 

It is a reflection of the customer’s loyalty to a company. There is also a direct relationship between your company’s revenue and the customer retention rate.

Here’s how you can measure customer retention rate:

Customer Retention Rate (CRR) formula

Let’s make it easy with an example.

If you have 530 customers at the end of the month and 500 customers at the beginning of the month. Also, you gained 50 new customers. Therefore, your customer retention rate will be:

(530-50)/500 = 0.96 

This means that you have a 96% retention rate.

Note: You need to work on your customer retention rate if it is less than 60% for 2 months consecutively.

Why is Customer Retention Important?

You must maintain a healthy customer retention rate of at least >70% to drive in sophisticated amount of revenue to your business. There are plenty of reasons to actively work on customer retention strategies for enhanced business profitability.

  1. Consistent Monthly Recurring Revenue (MRR)

One major reason to invest in B2B customer retention strategies is to gain consistent Monthly Recurring Revenue (MRR). MRR accounts for the number of customers driving specific revenue per month. Once you gain loyal customers, they can bring in consistent business. 

The higher the retention rate, the higher the revenue.

For example, Salesforce‘s customer retention rate of 77% ranks it fifth amongst its competitors, including Google, IBM, SAP, Workday, and Oracle, according to Comparably. 

  1. Reduced Churn Costs

Companies can incur heavy losses if they cannot retain a customer. It is worrisome to have a high churn rate. According to Invesp, it costs 5 times more to attract a new customer than to retain an existing one. Therefore, when you invest in retaining your customers, they can also bring in 2x more business through word-of-mouth and referrals.

  1. Enhanced Brand Loyalty

According to Yotpo, over 55% of consumers are loyal to a brand because they love the product. Then come other factors such deals and customer service.

Enhanced Brand Loyalty

Customers that retain also bring in bonus business by buying more products than their first purchase. The same goes for B2B businesses! Loyal customers also act as a pool of resources for a company. You can gain valuable feedback from these consumers and make the required changes to your business’s product or service.

Now that you’re familiar with customer retention, how can you increase your customer retention rate? 

The secret lies in implementing solid content marketing strategies right when you onboard a client, in the case of a B2B business, or when a potential customer visits your website. 

It’s time to learn about content marketing!

What is Content Marketing?

Content marketing is a strategy that revolves around planning, creating, and distributing content to generate relevant leads. It is an approach that does not follow the conventional methods of advertising but generates content on various social channels, including blog posts, social media posts, articles, images and videos.

The content created is heavily emphasized on being informational, insightful and solution-focused to the consumers. 

The apex goal of content marketing is to build trust, credibility and accountability for your company. Once you create a loyal user base, you open the door to an increased number of referrals and, ultimately, sales.

What are the Best Content Marketing Channels for B2B Customer Retention?

According to the HubSpot State of Marketing Report, 50% of marketers plan to increase their investment in content marketing in 2024. And according to a recent Forbes study, 45% of B2B content marketers expect an increase in their content marketing budget in 2024. 

If you’re one of them, it is important to strategically create content for various social channels for B2B businesses. 

According to Forbes, the most popular social media channels for B2B content marketing are as follows:

social media channels for B2B content marketing
  • In-person events (56%)
  • Webinars (51%)
  • Email (44%)
  • Organic social media platforms (44%)
  • Blogs (40%)
  • Email newsletters (39%)

Foolproof B2B Content Marketing Strategy Checklist for Customer Retention

Let’s address the elephant in the room: what are the best content marketing strategies for customer retention?

Before we move forward with the content marketing strategies for B2B businesses, it is pivotal to understand the customer buyer journey. Comprehending a customer journey map is as important for retaining customers as it is for generating new leads. 

The following are the crucial stages in a customer journey:

  • Awareness stage
  • Consideration stage
  • Conversion stage
  • Loyalty stage
  • Advocacy stage or Referral stage

We have curated content marketing strategies keeping these stages in mind, and you should, too when implementing the following strategies!

B2B Content Marketing Strategy Checklist

1. Content is the King

Creating content actively can help you enhance your brand’s visibility to both potential customers as well as to search engines. You can create various forms of content that offer value to the users. Being in the business, you can create the following types of content:

  • Blog posts
  • Emails
  • How-to guides
  • FAQs
  • Product demos
  • Case-studies
  • Whitepapers
  • Ebooks
  • Infographics
  • Checklists
  • Social media posts
  • Videos

Pro Tip: You can batch-create the content for the whole month in one go by brainstorming 10-20 topics. This practice will help you generate content consistently which will eventually help your customers to look out for your content!

2. Don’t Underestimate Customer Data

Customer data is a valuable resource for understanding consumers’ interests. It indicates how a customer interacts with your website. You can harness this data to gain useful insights and perform analysis to gather useful information across various touchpoints. We call it ‘customer intelligence’.

You can then build user personas, group them up and perform customer segmentation based on interests, demographics, consumer problems, etc.

3. Show Your Case Studies and Testimonials

When a prospect reaches your website, it is important to show them proof of work. This is when your business’s case studies and customer testimonials come in handy. Presenting one of the best content marketing strategies to enhance the chances of converting your leads into clients.

Testimonials and case studies hold the power to evoke emotions in the individuals who interact with such content. This practice allows the brands to create deeper connections with their prospects.

4. Shoot Appealing Onboarding Emails

It is pivotal to build smooth experiences with your customers right when they buy your product or service. Sending an onboarding email when your consumers make a purchase increases the chances of retaining them.

You can add interactive elements to the emails such as a catchy hook, animations, images, short videos or even an exclusive discount. For example, make the user feel worthy of reading the entire email by providing a discount on the next purchase.

Ensure that you perform customer segmentation based on your customers’ responses and behaviors to the onboarding emails and create a content marketing strategy accordingly.

5. Collect User Feedback through Chatbot

 Collecting customer feedback is the ultimate content marketing strategy for customer retention. You can create and deploy a chatbot on your website to directly gain the personal experiences of consumers. This will help you understand areas for improvement in your product or service.

Once you recognize various bottlenecks and work on them, you can work on these shortcomings and retain your consumers.

6. Personalize Wherever You Can

Human beings love to rebuy from brands where they feel seen and heard. If you’re an enterprise, you must create your profiles on social media platforms, especially LinkedIn and YouTube. 

Small businesses can still interact with their audience directly. However, enterprises mostly struggle with creating personal relationships with their consumers. However, some prominent enterprises have built an immaculate social media presence.

For example, Shopify creates a pool of content on YouTube, which has yielded them a solid personal community and thus directly impacted their customer retention rate.

shopify

Let Us Help You Formulate a Solid Content Marketing Strategy

Whether you’re an enterprise, business organization or small business, Deftsoft is a top-notch digital marketing agency that has a team of inbound and outbound content marketing, SEO and content writers. With more than 18 years in the industry, we come in with expertise in content marketing. From building custom B2B content marketing strategies to strategizing for marketing campaigns, we’ve got you. 

Reach out to us to get started on a killer content marketing strategy for your brand today.

FAQs:

What is meant by a digital content marketing strategy?

A digital content marketing strategy refers to planning, creating, and implementing a strategy for marketing content across various digital and social channels. The most popular method for formulating a content marketing strategy is to understand the customer’s buyer journey and develop a strategy around it.

What is the best type of content to create for building a customer retention strategy?

It is important to have an updated blog post page to keep your customers updated about your product or service. Next, you must focus on building a strong social media presence on various channels such as LinkedIn, YouTube, Instagram, Twitter and Facebook. Another pro tip to retain your customers is to always act on negative feedback actively.

Mention some of the best content marketing strategies for retaining customers.

Some of the best content marketing strategies are to focus on creating content and emails that address customers’ interests and pain points, show your case studies and testimonials on your website, make a killer onboarding email to shoot to your customers and always collect user feedback to analyze it and create a content marketing strategy accordingly.

What is meant by customer retention?

Customer retention refers to the number of customers who rebuy your product or service after their first purchase from you. It is better to focus more on increasing your customer retention rate than upselling, as it costs 5x times more to capture a new customer than to retain him. 

11 Lead Generation Strategies: How to Generate Leads for SaaS Businesses

Posted on by deftsoft

Did you know that you need to generate at least 50 quality leads to gain one customer? A lead is someone who fits your business’s ideal customer profile and discovers your company. In general, they’re keen to learn about your business.

On the other hand, a quality lead is when an individual visits your website and provides their contact information by filling out a form. For instance, if you run an HR management software that helps HR professionals manage their data, your website must reflect that information.

Here’s the big question: if you needed to generate thousands or even tens of thousands of quality leads, how would you do it? The answer is cracking the code for lead generation.

In this blog, we’ll plunge into sure-shot strategies for lead generation for B2B SaaS. It entails 11 foolproof strategies so that you never fall off track from collecting high-quality leads.

What is Meant by Lead Generation for B2B SaaS?

Now that you’re familiar with what a lead is, let’s learn about what is B2B lead generation for SaaS.

Lead generation for B2B SaaS is the process of identifying the right set of business organizations or enterprises that show interest in your software service. In other words, they have the potential to buy from you and can be your future customers. 

Lead generation for SaaS business is more of a spiral than a straight process. The first ignition to identify your potential clients is when they interact with your service. For instance, if someone visits your website and signs up for a newsletter, he’s a potential customer.

No one does it better than Salesforce. For instance, it has added a chatbot to register website visitors’ queries, which are a direct reflection of potential customers.

Salesforce

Lead generation for B2B SaaS is the first step in guiding users into the sales or marketing funnel. Most individuals think that advertising is the only way to attract leads. However, this is not true. Lead generation for SaaS includes the following strategies:

  • Content marketing
  • Email marketing
  • Pay-Per-Click (PPC) ads
  • Organic marketing
  • Cold calling
  • Website optimization
  • Event Marketing

Why is Lead Generation for SaaS Important?

Fundamentally, B2B lead creation is important to the business, sales, and marketing departments. Without lead creation, there wouldn’t be any leads to move through the sales funnel, no conversions, no clients, and no further business.

Apart from functioning as an organization’s lifeblood, B2B lead generation also furnishes crucial data to marketing representatives, sales representatives, and sales development representatives (SDRs), who are the people in the background.

Note: When practicing lead generation for SaaS, sales-qualified leads should be considered a high priority as they’re more likely to convert than marketing leads.

It is important to implement SaaS lead-generation strategies for the following reasons:

  • To filter ideal customers
  • Boost brand awareness and online visibility
  • Enhance conversion rate
  • Generate high revenue
  • Optimize sales pipeline flow

What is the Process for B2B Lead Generation for SaaS?

Process for B2B Lead Generation for SaaS

Lead generation is a crucial part of inbound marketing and a pivotal process of the marketing funnel. Bringing awareness about your brand is how you can attract new leads. As discussed earlier, leads are nothing but a bunch of individuals interested in your service.

The following are the well-defined process of lead generation for your B2B SaaS business:

1. Creating a Buyer Persona

It is important to find the right product-market fit. Therefore, you must find what an ideal customer looks like for you. You must craft a clear picture of the following characteristics of your ideal customer (buyer persona):

  • What are the preferences of your buyer persona?
  • What are the pain points of your ideal customer?
  • What are the interests of your buyer persona?
  • What are the demographics of your buyer persona?

2. Leveraging Marketing Tactics

After figuring out the buyer persona, you must choose a solid strategy to target it. You can target the ideal businesses through social media posts, blog posts, landing pages, and squeeze pages (landing pages with newsletter sign-up prompts). 

3. Lock In the Prospect

The purpose of lead generation for B2B SaaS is to create a consistent influx of businesses that can convert into actual clients. In case these leads become inactive, you can retarget them through social channels, email retargeting, etc.

Top-Notch Strategies for Lead Generation for SaaS Companies

It’s time to address the elephant in the room: how to generate leads for SaaS businesses. This section discusses B2B SaaS lead generation strategies. These strategies are a great option to adopt when you don’t want to opt for cold-calling or perform offline sales. To make it easy for you, we’ve considered the example of Human Resource Management (HRM) software to understand the B2B dynamics of the business landscape.

Let’s begin!

Strategies for Lead Generation for SaaS Companies

1. Newsletters for the Win

Newsletters serve as a valuable tool for engaging with potential lead generation and practicing how to generate leads for SaaS on a regular basis. For example, an HRM software company could curate content for its newsletters that includes industry news, tips for improving HR processes, case studies showcasing successful implementations of its software, and upcoming events or webinars. 

It is a great starter strategy for lead generation for SaaS businesses, as they can collect email addresses from prospective clients and reach out to them personally later on. 

By providing a mix of educational and promotional content, the newsletter keeps the software top-of-mind and positions it as a trusted resource in the HR space.

2. Content Marketing and Blogging

Content marketing serves as the backbone of the entire inbound marketing strategy and is one of the best practices for SaaS lead generation. Content marketing, particularly through blogging, allows HRM software companies to demonstrate their expertise and provide solutions to common challenges faced by HR professionals. 

By publishing in-depth articles, how-to guides, and case studies on topics relevant to their target audience, such as talent acquisition strategies, employee engagement tactics, and compliance issues, the software can attract leads who are actively seeking solutions to their HR problems. 

Additionally, maintaining a regularly updated blog can improve the software’s search engine visibility and drive organic traffic to its website. Remember to refresh your content according to prospects’ latest needs to grab their attention.

Pro Tip:

Don’t know how to generate leads for SaaS? You can create content according to the marketing funnel that works for your enterprise or business organization.

3. Social Media Advertising

Social media advertising, particularly on platforms like LinkedIn, provides HRM software companies with the opportunity to target their ideal audience of HR professionals. You can also use other social media channels, such as Instagram, Twitter, TikTok, Pinterest, Reddit, and Quora, to attract leads.

Note: Posting at the right time matters in the long run. For a time guide, refer to the following.

Right time to post on social media platforms, facebook, Instagram, Twitter, TikTok, Pinterest and LinkedIn

Through targeted advertising campaigns, the software can reach users based on factors such as job title, industry, company size, and interests. For example, the software could create sponsored content or display ads that highlight specific features or use cases of the software, driving traffic to landing pages where leads can learn more and sign up for a free trial or demo.

Therefore, social media advertising is another result-oriented B2B SaaS lead generation strategy.

4. Webinars and Workshops

Hosting webinars and workshops allows HRM software companies to engage with potential leads in a more interactive and educational format to generate direct leads for B2B SaaS businesses. By addressing common pain points and challenges faced by HR professionals, such as performance management, employee training, or remote workforce management, the software can demonstrate its value proposition and provide practical solutions. 

For example, a webinar on effective onboarding strategies could showcase how the software simplifies the onboarding process and improves employee satisfaction and retention.

5. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is not just related to ranking long-form content; it also plays a pivotal role in raking landing pages, websites, and even My Google Business Profile. Therefore, SEO is another undermined SaaS lead generation strategy.

For example, SEO is crucial for ensuring that HRM software companies’ websites rank prominently in search engine results pages (SERPs) when potential leads are searching for relevant keywords or phrases. 

By optimizing website content, meta tags, and site structure for keywords related to HRM software and related topics, such as HR automation, payroll management, and talent acquisition, the software can attract organic traffic from users actively seeking solutions in the HR technology space.

6. Email Marketing Campaigns

Email Marketing Campaign

Email marketing campaigns allow HRM software companies to nurture leads through the sales funnel by delivering personalized content and offers directly to their inbox. 

By segmenting leads based on factors such as industry, company size, or stage in the buyer’s journey, the software can send targeted emails that address the specific needs and pain points of each segment. 

For example, a lead who has downloaded a whitepaper on employee engagement could receive follow-up emails with case studies showcasing how the software has helped other companies improve employee morale and productivity.

7. Partnerships and Co-marketing

You can explore other channels such as partnerships for outbound lead generation services for B2B SaaS businesses.

As in the case of an HRM firm, forming partnerships with complementary businesses or industry associations can help HRM software companies expand their reach and attract new leads. By collaborating on joint marketing initiatives, such as co-hosting webinars, creating co-branded content, or participating in industry events together, the software can leverage the partner’s existing network and credibility to reach a wider audience of potential leads. 

For example, partnering with a recruitment agency could lead to mutually beneficial opportunities for cross-promotion and lead generation.

8. Customer Referral Program

Don’t know how to generate leads for SaaS? Use a customer referral program. Implementing a customer referral program incentivizes satisfied customers to refer their colleagues or connections to the software, effectively turning them into brand advocates. By offering rewards such as discounts, credits, or exclusive access to new features for each successful referral, the software can encourage customers to actively promote the product to their networks. 

For example, a customer who has had success with the software in streamlining their recruitment process may be more inclined to refer other HR professionals in their network who are facing similar challenges.

9. Case Studies and Testimonials

Case studies and testimonials provide social proof of the software’s effectiveness and help build credibility with potential leads. By showcasing real-world examples of how the software has helped other companies solve their HR challenges and achieve tangible results, such as increased efficiency, cost savings, or employee satisfaction, the software can demonstrate its value proposition and differentiate itself from competitors. 
You can also add a star-feature rating to your business. According to a recent post by ExplodingTopics on Twitter,

Only 6% of consumers say star ratings don’t affect their choices. 

38% of shoppers won’t do business with a brand unless they have a 4-star rating.

21% need to see at least a 3.5 rating, and 12% are happy to settle for 3 stars.

Source: BrightLocal

When considering the example of HRM software, featuring testimonials from HR professionals who have successfully implemented the software and seen measurable improvements in their processes can reassure potential leads of its efficacy and reliability.

10. Networking Events and Conferences

Attending industry events and conferences provides HRM software companies with valuable opportunities to network with potential leads and showcase their product to a targeted audience. By sponsoring booths, hosting networking sessions, or participating in panel discussions and speaking engagements, the software can increase brand visibility and establish thought leadership in the HR technology space. 

For example, hosting a live demonstration of the software at a major HR conference allows attendees to interact with the product firsthand and learn more about its features and benefits.

11. Free Tools and Resources

Offering free tools and resources related to HR allows HRM software companies to attract leads who are seeking solutions to specific challenges. By providing value upfront and demonstrating expertise in the HR domain, the software can position itself as a trusted resource and build rapport with potential leads. 

For example, offering a free HR audit tool or template for creating employee performance evaluations not only helps HR professionals address immediate needs but also introduces them to the software’s capabilities and encourages further engagement.

Wrapping Up

It’s a wrap on how to generate leads for SaaS. Lead generation for SaaS businesses requires a keen eye for detail and intricacy. In addition to cold-calling and door-to-door sales, understanding the value of various social media and other rich resources is important. You can prepare a concoction of educational and promotional content on various channels to attract your prospective clients. At the end of the day, businesses seek pure value, and you must be able to fulfill their requirements.

FAQs:

What is meant by lead generation for SaaS?

Lead generation for SaaS business refers to the process of identifying the right set of business organizations or enterprises that show interest in your software service. In other words, they have the potential to buy from you and can be your future customers. 

What are the best practices for lead generation for SaaS companies?

The best practices for B2B SaaS lead generation include leveraging web blogging and content advertising, Search Engine Optimization (SEO), newsletters, creating free tools and resources for the prospects, running email marketing campaigns, and creating partnerships with other businesses to get an influx of prospects.

What are the best social channels for B2B lead generation for SaaS?

The best social channels for B2B SaaS lead generation include social media platforms such as Instagram, Facebook, Pinterest, Twitter, Reddit and TikTok. You can also use newsletters to attract prospective businesses.

How to create inbound leads in SaaS?

You can create a consistent influx of leads for your SaaS business by applying top-of-the-funnel, middle-of-the-funnel and bottom-of-the-funnel strategies. You can work on social media posts and blog posts to create inbound leads. You can also create content for all stages of the buyer’s journey and create whitepapers and ebooks.

Google’s Robots for Ad Creation: Peek AI Era

Posted on by deftsoft

WPP Open marketing operating system is all set to integrate with Gemini 1.5 Pro, raising the bar in marketing creativity, productivity, and efficiency.

Can you imagine a world where ads are created and post-produced by AI? Well, the wait is over. The world’s largest advertising and PR company, WPP, recently partnered with Google to build ads using the former’s proprietary AI miracle, Gemini.

To shed more light on WPP, it is a British communications, PR, advertising, and commerce multinational company that serves as the parent company of various ad firms, such as Ogilvy, Wunderman Thompson, and VMLY&R. According to Statista, the company bagged a revenue of $18.9 billion in 2023 and is set to transcend enterprise boundaries with this gigantic collaboration.

The company is all set to leverage Gemini AI to create ads. It would also include the following:

  • Ad narration.
  • Voiceover script generation.
  • Product image creation.

The landmark partnership with WPP means that Google’s robots could potentially create ads for some of the world’s biggest brands, such as the Coca-Cola Company, L’Oréal, and Nestlé.

PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. With the world’s biggest ad group actively incorporating Google’s Gemini into their strategy, it’s a pivotal moment, and advertisers should pay attention. This integration holds the promise of transforming the industry landscape.

Why WPP Made the Groundbreaking Collaboration?

WPP is fixated on the potential of transforming marketing capabilities and functionalities. To quote the exact words, WPP is anticipating that the collaboration with Google will “drive a step-change in marketing efficiency and effectiveness.” All thanks to Google, it can put forth its expertise in generative AI (Gen AI) technology, data analytics, and cybersecurity. 

These technologies are revolutionizing the marketing scenario, global creative reach and thorough understanding of clients’ requirements.

Gemini Technology in Action

Now, you must be wondering how the whole process of ad creation will work. It is simple. Google’s proprietary advanced generative AI tools will be integrated with WPP’s marketing and advertising data. 

This integration of the data will open the doors for the WPP’s clients to create product/service-specific content for their brand that caters to the users’ needs. After all, the power of generative AI cannot be underestimated. 

There’s more to the integration!

The integration of data will also provide deeper insights into the client’s target audience preferences and requirements. Additionally, this merging of the technologies will allow the WPP clients to understand the effectiveness of their formulated content and the degree to which they can optimize their campaigns.

What are the Use-Cases of Technological Integration?

There are four major innovative use cases of Google’s collaboration:

  • WPP Open Creative Studio

WPP Open has its own proprietary gen AI app, the Creative Studio. This Creative Studio is integrating with Google’s Gemini 1.5 Pro technology. The versatile nature of this integration will help with various tasks, such as writing headlines or even turning a sketch into an image. By integrating gen AI, users can also build feature-rich and dynamic user interfaces. You can provide in-depth prompts to the tool regarding the brand’s color palette, voice, fonts and even previous marketing campaigns.

  • Smarter Content Optimization

WPP also offers an AI Performance Brain that can predict the success of a marketing campaign even before it launches. This is achieved by integrating Gemini 1.5 Pro with the WPP Gen AI, which enables faster predictions with high accuracy. This tool can help business organizations save millions of dollars by only investing in marketing campaigns with the potential to perform well.

  • AI Narration

Gemini 1.5 Pro has taken the art of video creation to the next level. With the help of AI, users can create customizable video narration scripts automatically. ElevenLabs, a reliable WPP partner, then creates a realistic voiceover of the generated script. Therefore, the video narration process is now simple, easier, feasible, and efficient with a personalized touch.

  • Hyper-Realistic Product Representation

The Gemini AI has taken product visualization technology up a notch. It uses the Universal Scene Description 3D file formats to understand the brand’s style guidelines, such as colors, logos, fonts, etc. It can also incorporate the product’s shape, design, and packaging. These hyper-realistic images can be used for marketing and advertising of the products.

What WPP Said?

This is what Stephan Pretorius, Chief Technology Officer at WPP, said:

“This collaboration marks a pivotal moment in marketing innovation. Our integration of Gemini 1.5 Pro into WPP Open has significantly accelerated our gen AI innovation and enables us to do things we could only dream of a few months ago. With Gemini models, we’re not only able to enhance traditional marketing tasks but also to integrate the end-to-end marketing process for continuous, adaptive optimisation. I believe this will be a game-changer for our clients and the marketing industry at large.”

What Google Said?

This is what Thomas Kurian, CEO of Google Cloud, said:

“AI has the potential to unlock new levels of effectiveness for marketers, whether it is optimising campaigns, automating repetitive tasks like brand descriptions, or sparking entirely new ideas. This partnership brings the power of Google Cloud’s gen AI capabilities together with WPP’s marketing domain expertise to help our mutual customers create better campaigns that resonate with consumers in a deeper way.”

WPP has made an annual investment of £250 million in AI, data and technology and its strategy is to capitalize on new-gen technologies through groundbreaking collaborations with enterprises like Google.

How To Implement A Full-Funnel PPC Marketing Strategy

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Pay-per-click (PPC) is a driving force in fetching results for all digital marketing efforts. It combines the input of keyword research, ad campaigns and landing page optimization to build a PPC strategy that yields tangible results. 

The signs of having a foolproof PPC marketing strategy include a significant increase in the company’s revenue. This blog deciphers how to implement a solid PPC marketing strategy so that you can steal it for your business. Time to dive in.

What is a PPC Strategy?

A PPC marketing strategy involves leveraging ads to bring your results to the top of search engines such as Google. Imagine you work for a new business whose goal is to increase brand visibility.

The goal of a PPC strategy is to implement marketing tactics to navigate through customer journeys across the marketing funnel. In simple words, a PPC strategy could simply mean working on driving brand awareness through Google by targeting keywords that people actively search related to your product/service but are not yet aware of the solution or using social media marketing.

Now, let’s talk about an advanced full-funnel PPC strategy, which is a Google ad campaign. It involves creating a strategy for running paid ads for your brand for competitive keywords. It uses a bidding system for which you must be willing to pay the highest bid as well, i.e., cost per click (CPC). 

Of course, you can’t outrank your competitors for every keyword. Therefore, you must deploy a smart PPC strategy, such as finding less competitive keywords with high volume to outbid your competitors.

Understanding the marketing funnel is pivotal to implementing a full-funnel PPC marketing strategy. Let’s define it!

What is Meant by Marketing Funnel?

A marketing funnel is a marketing model that depicts the customer journey before and after making a purchase. It is a multi-step process that highlights the stages of an individual looking for a solution, finding out about your brand, liking it or engaging with it, and finally, making a purchase.

Marketers and analysts often follow the AIDA marketing funnel model. This model stands for the following:

  • Awareness
  • Interest
  • Desire
  • Action
Marketing Funnel

Let’s break down each of these stages of the marketing funnel.

1. Awareness

It is the first stage of the customer journey where your potential customer has not yet heard about your brand. He must be finding a solution to his problem but is not yet aware of your brand.

For example, if you run a shoe business with a USP of comfort and pain relief, you can target the following keywords:

‘Shoes for bunions’
‘Running shoes for men’

The first step is all about making individuals aware of your brand’s existence and the solutions it offers.

2. Interest

The next stage is when individuals start to show interest in your brand. Their actions include browsing through and interacting with the website, signing up for a newsletter, or following your social media handles, such as Instagram or Twitter.

This is the stage when you must make everything easy for users to navigate.

3. Desire

This is the stage of the PPC marketing funnel where individuals start to consider your product. They’d remember your product/service, compare it with other existing competitors, look for reviews and testimonials, browse social media via hashtags, or talk to their friends or family.

This step in the marketing funnel is also called the ‘consideration’ stage since your potential customers are exploring their options and considering you as one of them.

4. Action

The action stage is when your prospects are actually going to make a purchase from your website. This stage is also called the ‘conversion’ stage, as the prospect has finally been converted into your customer. 

Your aim at this stage is to make it easy for the users to navigate through the website seamlessly and make a payment.

How to Implement Full-Funnel PPC Marketing Strategies?

Only when you’re aware of the marketing funnel and how it defines the entire customer journey can you apply a full-fledged PPC-integrated marketing strategy and tactics. To make it easy for you, we will take the shoe brand as an example.

Let’s split our strategy into three parts:

  • Keyword research
  • Ad campaign 
  • Landing page optimization

  We’ll now apply these strategic steps in each stage of the marketing funnel.

1. Awareness Stage

As discussed earlier, the awareness stage is when prospects don’t know that your brand exists. Therefore, this is the stage where you need to create a strategy to capture prospects by offering your solution to their problem.

  • Keyword Research

You must keep the following pointers in mind when implementing the keyword research strategy in the awareness stage:

  1.  Handpick keywords that represent your brand and are in tune with what people are looking for.
  2. You can use keyword research tools, such as Google Keyword Planner, Ahrefs, or SEMrush, to make a list of keywords with tangible volume and minimal difficulty.
  3. You can use the following examples:

‘Sports shoes for running’
‘Shoes for jogging’

Keyword Research
  • Ad Campaign

 You can use attractive images to indulge your potential customers in your ads. You can also leverage immersive videos to effectively present your brand’s value. It is also important to use an eye-catching headline in your ads to attract prospects.

  • Landing Page Optimization

You must keep the following things in mind when implementing the landing page optimization strategy in the awareness stage of the marketing funnel:

  1. Your landing page must depict consistent branding. All the elements of the landing page should make the customer journey easier and prompt the users to engage with the website.
  2. It is always a great idea to link comprehensive and educational blog posts through the landing pages for enhanced user engagement. When the user extracts knowledge and information, he’ll automatically value your brand.

Adding call-to-actions (CTAs), such as ‘Learn More’ or ‘Download Free Guide’ will prompt the users to move further down the marketing funnel.

2. Interest and Desire Stage

Now that the customer has entered the market and is a potential customer, the goal of the interest and desire stage, also called the consideration stage, is to help individuals find the product-fit match. This means that the user is aware that your product/service exists but cannot find a suitable one for himself.

Customers desire to learn about your products and their use cases. To this end, you can encourage customers to sign up for newsletters, which will provide exclusive information and enticing discounts.

  • Keyword Research

You must keep the following pointers in mind when implementing the keyword research strategy in the consideration stage:

1. At this stage, the user is looking at reviews and comparing your product; therefore, it is a smart practice to use keywords such as:

‘best shoes for running’
‘sports shoes comparison’
‘sports shoe reviews’

2. You can leverage tools such as SEMrush, Ahrefs, or Google Keyword Planner to get the list of keywords for the consideration stage.

  • Ad Campaign

You must create ad copy that attracts the user to your brand. For instance, you can create an ad with the copy ‘durable long-distance trainers.’ This is how Asics is creating ad copies to sell its trainers.

Another significant full-funnel PPC marketing strategy is customer retargeting. When a customer visits your website once, you can utilize cookies to track the user’s activity and then retarget with ads on social media. This practice will psychologically prompt the user to make the purchase.

  • Landing Page Optimization

It is important to remember the following PPC marketing strategies when optimizing the landing page for the consideration stage:

  1. At this stage, the landing page content must highlight user reviews, testimonials and case studies. A good tip is to add video reviews of your customers. This will enhance your website’s credibility.
  2. Call-to-actions (CTAs) can make or break the motive of your website’s landing page. Ensure that you use compelling CTAs such as ‘Sign Up for Newsletter’ or ‘Start Your Free Trial’ or ‘30-Days Refund Guaranteed’.

3. Action Stage

The action stage is the final stage and is also called the conversion stage. To give you a clear idea, the average e-commerce conversion rate is 2.5-3%. This means that only a tiny percentage of prospective customers convert, i.e., make a purchase.

The idea behind the complete PPC marketing funnel is to convert users into buying your product/service. If that doesn’t happen, the strategy has no point. Therefore, this final stage is the most crucial one.

  • Keyword Research

You must follow the below-mentioned full-funnel PPC strategy for keywords dedicated to the conversion stage:

  1. The keywords for this stage must be transactional and/or commercial in nature. In other words, the CTAs must include the words ‘Buy’ or ‘Invest’ as a prompt for potential customers.
  2. You can use the following set of keywords for your landing page or blog posts:

‘Buy durable running shoes’
‘Invest in the right pair’

  • Ad Campaign

The PPC marketing strategy for ad copies at this stage is to use clear-cut CTAs, such as ‘Buy Now’, ‘Request a Quote’, or ‘Find Your Fit Now.’ Usually, users add things to their cart but do not make a purchase. You can retarget them with carousel posts on social media with ‘Buy Now at [X]% off.’

  • Landing Page Optimization

Your curated landing page must prompt the user to make a purchase. You must also add discounts and promotions on this page to lure users into making a positive decision. The page layout must be seamless and simple. Ensure that you remove distracting elements, such as the navigation bar from the conversion page. This practice will prompt users to make a purchase.

Another great tip is to keep the payment process easy. You must offer multiple payment options, such as PayPal, credit/debit card, or even third-party buy-now-pay-later options.

How to Measure the Effectiveness of PPC Marketing Strategy?

Once you’ve applied the full-funnel PPC marketing strategy and learned how to implement it, how do you make sure that the strategy is actually working? You do so by measuring the results. There are certain metrics to do so. This section of the PPC marketing strategy guide is dedicated to the metrics to measure the effectiveness of your strategies.

How to Measure Full-Funnel PPC Strategy Success

1. Behavior/Conversion Tracking

You can use Google Analytics tools to gauge how users interact with your website. You can also use heatmaps to understand the customer journey for your website via a user. The tool also allows you to drill down the user activities for various pages.

Another great tool is Google Tag Manager, which allows you to track conversions by depicting the user’s interaction with the website at every stage of the marketing funnel.

2. Key Performance Indicators (KPIs)

It is pivotal to monitor significant KPIs to measure the success of your full-funnel PPC marketing strategy. The following are the primary KPIs to track:

  • Click-Through Rate (CTR)

The CTR metric tells you about the percentage of people who clicked on your ad. It depicts the total number of people who clicked on your ad out of all the impressions (people who saw your ad). This metric is a sign of ad relevancy to the users. It is calculated as follows:

CTR = Total number of impressions/Total number of clicks*100

Note: Create ads that are relevant to the users by using relevant keywords.

  • Conversion Rate

Clicking on the ad is okay, but are users making a purchase? This is why the conversion rate is an important metric. It gives you a reality check. It gives you the percentage of people who clicked on your ad and performed the desired action. 

The conversion rate can be calculated as follows:

Conversion Rate = Number of conversions/Total number of clicks*100

Other good metrics for measuring the success of full-funnel PPC strategies, such as quality score and cost-per-click (CPC), exist.

Bottom Line

Formulating a solid full-funnel PPC marketing strategy can help you gain traction in your company’s revenue growth. From examining the complete marketing funnel to knowing how to implement it to measuring the KPIs, the whole process aims at boosting your revenue. A pro tip is to tweak the strategies in the PPC marketing funnel to find the best fit for your brand. 

If you’re looking for a partner to help you implement full-funnel PPC marketing strategies and generate tangible results, look no further than Deftsoft. Our team of experts is looking out for you. Reach out to know more!

FAQs:

What is a PPC funnel strategy?

A full-funnel PPC marketing strategy is a set of marketing tactics that businesses can deploy to prompt prospective customers to take a desired action. This action could be making a purchase or signing up for a newsletter. The strategy is built to make the customer journey easier throughout the marketing funnel, right from making potential customers aware of your brand to propelling them to make a purchase.

What is the best PPC marketing strategy?

It is important to grasp the eye of your potential customers right from the beginning. This is why you should leverage relevant long-tail keywords that users are searching for. You can find these keywords through different tools, such as Google Keyword Planner, Ahrefs, or SEMrush. You must also follow a holistic approach and maintain an active presence on social media.

Are Google ads enough for the PPC marketing strategy?

It is good to be prevalent on Google ads. However, a strong social media presence can expose your business to enhanced visibility and a large user base. Therefore, you must give equal attention to social media through ads, such as Facebook and Instagram ads.

What strategy should be followed for full-funnel PPC marketing campaigns?

You must implement three main strategies in each stage of the marketing funnel. These include relevant keyword research, relevant ad copies, and landing page optimization through CTAs.

What are the primary KPIs to measure the success of a PPC marketing strategy?

The primary KPIs for the success of a PPC marketing campaign include Click-Through Rate (CTR) and Conversion Rate. The CTR gives the percentage of individuals who clicked on your ad. The conversion rate refers to the percentage of users who performed the desired action after clicking your ad.

Smart Strategies to Turn Your App into a Cash Cow

Posted on by deftsoft

With mobile applications, we can now fulfill a wide range of needs in our daily lives, from entertainment to productivity. But making an app profitable requires more than simply designing a great product—it also requires implementing effective mobile app monetization strategies.

The world is moving at an excessively fast pace, causing human sentiments to change overnight. The digitization of each and every product and service calls for a dedicated app. People don’t want to commit to something that is chargeable until they find real value in it. This is the reason why it is crucial to let people find value in your app.
Whether you’re a seasoned developer or a newbie to the app development business, knowing how to monetize your app is essential to maintaining its long-term usage and profitability. We’ll go over a variety of app monetization techniques in this in-depth guide, from conventional methods to cutting-edge techniques, to help you get the most out of your app’s revenue potential.

App Monetization Strategies: How to Monetize Your App?

There are many different methods for making money from apps. Whether you have an iOS or Android app, you need a solid app monetization strategy. Some methods are conventional, referred to as traditional app monetization strategies or methods. 

We have also mentioned some innovative strategies for monetizing your app. The goal is to attract the audience and instigate curiosity among them. Let’s discuss some of the groundbreaking app monetization strategies.

A. Traditional Monetization Methods

Let’s have a look at some of the most conventional and obvious methods of app monetization to help you generate revenue from your app. To begin with, it is a must to invest in any one or two of the below-mentioned techniques to monetize your iOS or Android application.

traditional app monetization strategies

1. In-App Advertising:

Users spend 90% of their time on mobile apps. Ads integration is a frequently employed monetization strategy for mobile applications. Adding advertisements to your app can increase revenue depending on impressions, clicks, or conversions. These advertisements can be banner ads or rewarded videos. One must know where to put ads and how to maximize ad revenue without sacrificing user experience.

Some of the best practices for in-app advertising are mentioned as follows:

  • Invest in a high-quality ad creative.
  • Choose a suitable ad format.
  • Track via device ID, monitor and test your ads frequently.
  • Align your promotions with user timing for maximum engagement.

2. Freemium Model:

Users can upgrade to premium services or content for a fee, while fundamental features are provided for free under the freemium model. It is important to understand how to upsell and keep premium members and how to combine incentives to encourage free users to upgrade to paid versions in the ideal proportions.

Marked as one of the most successful and the best app monetization strategies, let’s look at the case of Dropbox. 

Dropbox is a prominent cloud storage provider and a file-hosting service. The app rose to fame because of its freemium model. It offers 2 GB of free storage to new users for a month, and when it gets exhausted, users tend to buy the storage since switching to another app becomes a hassle.

Dropbox

3. In-App Purchases: 

Users can purchase in-app virtual products, upgrades, or subscriptions through in-app purchases. Some prominent strategies for creating alluring in-app purchases include techniques, such as time-limited deals, premium content, and packaged deals, to boost sales and encourage conversions.

4. Affiliate Marketing:

It is yet another one of the best app monetization models and strategies for making money from your app. You can earn a good amount of external commission by advertising other brands on your app through banner ads or short-form video ads. Developers can easily integrate various affiliate marketing techniques to earn considerable revenue.

B. Innovative Monetization Approaches

It is a great idea to opt for app monetization strategies that function inside the app. However, you can also go above and beyond for more innovative app monetization methods and techniques.

Innovative Monetization Approaches

1. Subscription Model: 

Subscription-based monetization has grown in popularity, particularly for apps that provide continuous services like streaming platforms, productivity tools, and fitness apps. You must be aware of the methods for retaining subscriber loyalty by consistently providing valuable content and tailored experiences. 

Take Google One, for example. When you subscribe for the first time, it offers a relatively low price for the first three months. Then, it costs $2 per month for 100 GB storage. Users can choose among various storage options, such as  2 TB, 5 TB, and 10 TB. Users can also choose between monthly and yearly subscriptions.

2. Sponsorship and Partnerships: 

Another excellent method to make money out of our app is to look for sponsorship and partnership opportunities. You can approach apps with a massive or medium-sized user base and ask them to put up your app advertisement. It could be adding your ads to a gaming app so that people can click on it. This is called Click-Through Rate (CTR). 

3. Crowdfunding and Crowdsourcing: 

Through crowdfunding sites, app developers may ask their target audience for money directly and receive it in exchange for perks or early access. Furthermore, the app’s crowdsourcing capabilities can captivate users and give them the ability to submit ideas or content, building a feeling of community and making money off user-generated content.

4. Email Marketing:

Email marketing is one of the easiest app monetization strategies to implement and yields a high return on investment (ROI). You must be thinking about how email marketing can be effective in monetizing an app. 

According to OptinMonster, 60% of consumers claimed that they made a purchase because of a promotional email. You can harness the power of user segmentation and email personalization to prompt users to purchase or subscribe to your app.

It is also one of the best iOS app monetization strategies, as the iPhone email app has the highest market share, according to Litmus Labs.

5. Interstitial Ads:

You must be aware of banner ads, but do you know about interstitial ads? Keep on reading to know how to monetize your app using interstitial ads. 

App developers have realized that people are no longer interested in in-app ads, such as banner ads. They tend to skip them and often close the app when interrupted. This is when you can use interstitial ads. An interstitial ad covers the entire screen and is non-invasive. These ads occur quite naturally in the transitional points.

An example of an interstitial ad is given below.

full screen interstitial ads

Tips and Tricks for Effective App Monetization

Apart from conventional and innovative methods, we have mentioned some pivotal tips and tricks to help you effectively perpetuate the practice of app monetization. App creators often get stuck in the loop of attracting a large user base and still making money from it. 

The only way to earn handsome money from your app is to strategically create dedicated hype for it by leveraging the power of digital marketing. You can also promote your app through social media marketing and influencer marketing. 

Tips and Tricks for Effective App Monetization

Some of the relevant and effective ways to monetize your iOS and Android app are as follows:

  • Know Your Audience: 

Comprehending the inclinations, actions, and financial readiness of your intended audience is essential to creating revenue-generating tactics that appeal to them. Learn more about your users’ demographics and preferences, conduct market research, collect user feedback, and examine app statistics.

  • Focus on User Experience: 

Prioritizing the user experience over monetization is crucial for retaining users and fostering long-term success. Avoid invasive ads, optimize app performance, and continually deliver value to cultivate user trust and loyalty.

  • Experiment and Iterate: 

Try out various price schemes, revenue streams, and monetization approaches without fear. To improve your monetization approach and increase revenue potential, keep an eye on performance indicators, test variations A/B, and iterate based on user feedback.

  • Value-Driven Monetization: 

Delivering value to consumers through your app’s features, content, and overall experience should take precedence over just making money. Users are more inclined to interact with monetization choices voluntarily when they believe the advantages outweigh the disadvantages.

  • Stay Agile and Adapt: 

The app market is ever-changing due to shifting consumer tastes, trends, and technologies. Keep yourself updated on market trends, rival tactics, and new revenue streams so you can modify your strategy and remain one step ahead of the competition.

Wrapping Up

By implementing these tips and leveraging a mix of traditional and innovative monetization strategies, you can effectively monetize your app while fostering a positive user experience and driving sustainable growth. 

These tips and tricks can help you monetize your app. We suggest you start slowly based on your budget and capital and then gradually move forward.
If you need help with your app development, Deftsoft has a team of skilled app developers with a proven track record across various markets. We also offer various digital marketing solutions to cater to our client’s ap monetization strategies.

FAQs:

What is meant by app monetization strategy?

App monetization strategy is a technique to seamlessly earn money from your iOS or Android app. The goal of any app developer is to encourage users to invest in paid versions of your app. However, it is an important practice to make people familiar with the free version of your app first, also known as working on the freemium model.

What are the best traditional methods for app monetization?

One of the top-notch traditional methods to earn money from your app is to follow foolproof app monetization strategies. These strategies include prompting users to make in-app purchases, investing in high-quality ad creative for in-app advertising, looking for affiliate marketing opportunities, and following the freemium model.

What are the best innovative methods for app monetization?

Some of the best innovative app monetization strategies include introducing a subscription model for your audience, investing in sponsorships and partnerships, looking for various opportunities in crowdfunding and crowdsourcing, and reaching out to potential app users through email marketing.

How do you create a monetization strategy for your app?

Start by inspecting your app’s current monetization opportunities. Look for features that can be monetized. Create a user persona and identify his triggers for making purchases. Invest in sophisticated ad creative to connect with the audience. These are some of the creative app monetization strategies for your app.

Mention a monetization strategy for SaaS.

First, you must determine the pricing model of your SaaS product. Then, look for monetization opportunities and learn how to implement the freemium model to make money from it.

Google’s New Core Web Vitals Metric: How To Improve INP

Posted on by deftsoft

Now that your webpage is successfully visible on the Search Engine Result Pages (SERPs), what is the next step to success? It is the page speed. The speed of the loading page directly impacts the success of your webpage’s search. 

If you want to measure the user experience for your webpage based on the loading performance, user-intuitiveness, interactivity, and stability, you must be aware of Google’s Core Web Vitals. To sum up, Core Web Vitals is a set of metrics that calculates the real-world user experience that is incurred based on the page performance.
According to Google’s recent updates, a new Core Web Vital metric will formally be in effect on 12th March 2024. This metric is called Interaction to Next Paint (INP). This guide is an in-depth introduction to the INP Core Web Vitals, how to optimize it, and test INP.

What is Meant by INP?

Interaction to Next Paint (INP) is a webpage performance metric that measures the responsiveness of a user interface. It means that this metric measures how fast a webpage responds when a user interacts with it through various actions, such as mouse clicks, keyboard presses, entering data inside a form, tapping on a touchscreen device like a smartphone, or when a page starts painting the next change on the screen.

How Do You Measure Interaction to Next Paint (INP)?

All the interactions made with a page constitute the Interaction to the Next Paint (INP) metric. When a page has an unusually high interaction or responsive rate, the rule of thumb is to ignore one highest interaction for every 50 interactions. To sum up, the interaction with the worst latency comprises the INP.

Measure Interaction to Next Paint

INP is calculated by finding the difference between the two timestamps of a specific interaction. For example, the time difference between painting the next frame of a webpage when a user presses a key on the keyboard.
In order to find these interactions, Google makes use of event handlers, which record various visual changes on the screen and detect the interactions.

Pro Tip: You can use PageSpeed Insights or the Chrome User Experience Report (CrUX) to check your site’s score on Interaction to Next Paint (INP). You can also use any Real User Monitoring (RUM) provider. Google Lighthouse is yet another open-source tool to check your webpage’s performance.

What is a Healthy INP Score?

It can be difficult to put a label of “good” or “poor” INP score based on the responsiveness of a webpage. Although the focus is to improve the development practices to ensure a “good” INP score, one must remember that it completely depends upon a user’s device capabilities to set realistic development expectations.
This is why Google has set a standard to measure the 75th percentile of the page loads that are recorded by the event handler across an array of devices, such as mobile phones and laptops.

Healthy INP Score_

You can find out the responsiveness of your webpage by looking at the following INP scores:

  • If your page has an INP of 200 milliseconds or below, it means that your page has good responsiveness.
  • If your page has an INP of 200 milliseconds and below or at 500 milliseconds, it means that you need to work on your page responsiveness. It needs improvement.
  • If your page has an INP above 500 milliseconds, then your page has poor responsiveness.

What are the Core Web Vitals?

Core Web Vitals

By convention, there are three main Core Web Vitals presented by Google. These are:

  • Largest Contentful Paint (LCP)

This metric measures the landing performance of a webpage when a user interacts with it. You need to have your LCP occur within the first 2.5 seconds of clicking the page.

  • First Input Delay (FID)

It is another Core Web Vital that measures user interactivity. One must have an FID of fewer than 100 milliseconds.

Note: The Interaction to the Next Paint (INT) metric will replace FID on 12 March 2024.

  • Cumulative Layout Shift (CLS)

It is a metric that measures visual stability. One must have a CLS score of less than 0.1 for a good user experience.

What are the Benefits of INP in Search Engine Optimization?

Google’s Core Web Vitals play an indispensable role in enhancing the organic traffic on a website. If a webpage loads quickly and efficiently, it will fetch more users instinctively. However, if the webpage starts lagging, chances are that you need to cross-check your webpage’s Core Web Vitals.

benefits-of-the-INP-Core-Web-Vital-metric-1024x536

Therefore, these Core Web Vitals consolidate to affect the SEO strategy of a webpage or website in general. Some of the primary benefits of INP are mentioned as follows:

  • Universally Potent

The INP metric does not require the assistance of JavaScript or CSS code to measure the responsiveness of a page. It can do it alone for both smartphones and desktop sites. Therefore, this metric is universal in nature, unlike FID (First Input Delay).

  • Browser Uniformity

The INP metric does not discriminate among browsers. Does your website work well on Firefox but not on Google Chrome? INP can still measure page responsiveness without depending on the CSS or JavaScript code executed by the browsers. 

  • Zero External Dependency

As discussed, the INP Core Web Vitals do not depend on JavaScript or CSS code. Apart from this, INP also does not depend on other external factors, such as network latency or rendering. 

  • Measures Any Webpage

There are no limitations to what kind of page the Interaction to Next Paint (INP) could measure. From gauging the responsiveness of your homepage to any other page of your website, INP can calculate the responsiveness of every type of webpage. Especially if your website page has a lot of interactivity, it can still measure the response rate for the same.

How to Optimize Interaction to Next Paint?

If you want to learn how to improve the Interaction to Next Paint (INP) metric for your website, make sure that you read this section till the end. Although optimizing INP is a time-consuming task, it is definitely rewarding. 

Before optimization, it is crucial to figure out the root cause of the delay in the webpage’s responsiveness. You can perform the root-cause analysis by following the below-mentioned steps:

1. Label Your Website First

Before jumping to optimization, it is important to learn if your website has poor responsiveness or just needs improvement. Once you figure this out, you can begin running diagnostics on the slow interactions.

You can use a RUM provider which will equip you with the following information:

  • Your page’s INP value
  • The specific interaction responsible for the resultant INP 
  • The time frame of the interaction (if it occurred during or after the page load)
  • The type of interaction (tap, click, or a keypress)
  • Other valuable information

Pro Tip: We prefer RUM over CrUX as CrUX does not provide contextual data to help you analyze the issues for a high INP score.

2. Run Diagnostics Using Lab

Once you’re equipped with the field data, you can start with the manual testing in the lab. If you cannot find the field data, you can check out this resource. 

One of the best methods to manually perform an INP test for interaction latency is to use the Web Vitals Chrome Extension. Once installed, you need to go to the extension’s settings to enable the Console Logging checkbox and then click on Save.

You can then open the console in Chrome DevTools to start testing the suspected interactions on your website. You can also take the help of the useful diagnostic data that appears on the Console.

Run Diagnostics Using Lab

Pro Tip: If the Chrome extension gets blocked, you can copy and paste some JavaScript into the DevTools console.

3. Optimizing INP

Once you have recognized the slow interaction and run diagnostics in the lab, it is time to optimize Interaction to Next Paint. There are three main types of interactions that need to be optimized. These are:

  • The input delay
  • The processing time
  • The presentation delay

a. Reduce Input Delay/TBT

The first part of the interaction when a user interacts with a page is called the input delay.

TBT

You need to reduce and break up the background CPU activity in order to reduce input delay to the minimum. The input delays are caused due to the following reasons:

  • Activity happening in the main thread (script loading, compiling and parsing)
  • Timer functions
  • Fetch handling
  • Interaction overlapping

You can also look at the total blocking time (TBT) metric. It refers to the response rate of your website to the user input. In other words, it measures how much time the main thread is blocked during page load. Most of the time, long-running CPU tasks block the page’s main thread. Some reasons for blocked user interactions are:

  • JavaScript execution
  • Parsing HTML
  • Updating page layout

TBT makes up to 25% of the total performance score in Google Lighthouse.

Pro Tip: You can remove the unused JavaScript and CSS, which are not parsed or compiled when not required.

b. Optimize Event Callbacks

Next, you must ensure that the event callbacks that run in response to the user interaction must be completed as fast as possible. You must try to break up the work in event callbacks into separate tasks. You can use SetTimeout to break up the tasks.

Performing this separation prevents the main thread from getting blocked. This practice allows other interactions to take place.

c. Prevent Large, Complex Layouts and Layout Thrashing

Also called forced synchronous layout, layout thrashing is a rendering performance bottleneck where layout happens synchronously. This problem arises when you update styles in JavaScript and request the values in the same tasks. This forces the browser to do synchronous layout work.

layout thrashing

You can avoid the layout; however, if it is not possible to avoid the layout, then you can go to Chrome DevTools to check the time it is taking. You can see the overview of how your site performed by following the steps:

  • Open DevTools.
  • Go to the Timeline tab.
  • Hit the record button and interact with the pertaining site.
how to optimize interaction to next paint(inp)

d. Reduce DOM Size

A browser creates a Document Object Model (DOM) when a web page is loaded. Large DOM size affects the website’s user interactivity, as it increases memory usage, slows down layout rendering, and causes longer style calculations. Therefore, it is pivotal to reduce the DOM size. 

You can finish off rendering work easily by minimizing the size of the page’s DOM. You can follow the below-mentioned approaches to reduce DOM size:

  • Flattening the DOM

You can reduce the DOM size by reducing the DOM depth. You can check if your DOM is unnecessarily deep if your markup looks something like the following:

Flattening the DOM

You can open the Chrome DevTools and go to the Elements tab to check the DOM depth. 

Another way to reduce DOM depth is to use fragments in the framework that you use.

  • Add to the DOM during User Interaction 

Another approach to minimize your page’s DOM is to remove the invisible parts of your page when it gets rendered by a user for the first time. You can add them later. This will make the initial HTML load lighter; therefore, it will be rendered easily. You can also initially hide some parts of the page, which can also speed up other interactions.

Real-World Use Case of INP Core Web Vital

Now that you’ve learned in-depth about the INP metric, it is time to look at some of the real-life implementations of INP. Let’s go over a case study of a real website that made massive improvements to responsiveness for the users by harnessing the INP. We’re talking about the Economic Times. (source: Chrome for Developers YouTube channel)

The Economic Times began its work in the Lighthouse, which helped them cut down their total blocking time. It is correlated to INP as main thread slowdowns are the root cause of slow user interactions.

Next, they also lateloaded scripts that were not business-critical to free up the main thread in order to process the main content. They removed unused JavaScript and CSS, which were still parsed and combined even when they were not needed.

“As a part of the process, they inlined necessary CSS, because over 90% of their common CSS was not getting used”, says Annie Sullivan, Software Engineerat Chrome Web Platform team. She then added, “This made a big improvement and they kept going. Once they had optimized the total blocking time, they looked for things that would specifically improve interactions.”

The Economic Times then reduced the DOM size. This helped them reduce the time it took to render an interaction. They also avoided unnecessary rendering by upgrading to Next.js to take advantage of better React hooks to prevent rendering. They also used the request title callback to render below the full content when the main thread is freed up. Party Town was also used to move third-party code off the main thread.

After all these optimizations, the Economic Times saw INP on their Topics page reduced by 75%. They also saw a 50% decrease in bounce rate and a 43% uplift in page views.

Bottom Line

Interaction to Next Paint is one of the next Core Web Vitals that is all set to replace the First Input Delay (FID) metric. With the changing dynamics of the industry, it is time to get familiar with this metric to gain an edge over your competitors and for an enhanced user experience.

You can follow the highlighted techniques to optimize your webpage for the INP metric. Improving the responsiveness of your webpage is a primary factor in deciding the amount of traffic you’ll attract. This phenomenon directly impacts your brand’s revenue.

We recommend you invest judiciously in technical SEO, and if you struggle to do so, Deftsoft’s digital marketing experts are here to cater to you with bespoke Core Web Vitals solutions.

FAQs:

What does INP mean?

Interaction to Next Paint (INP) is a new Core Web Vitals metric that is replacing the old First Input Delay (FID) metric. It measures a web page’s responsiveness whenever a user interacts with the page. It observes the latency of all the interactions made by the user. A low INP score of below 200 milliseconds is a healthy INP score.

What is the difference between INP and FID?

FID is a load responsiveness metric, whereas INP is more than measuring the first impressions. FID considers only the first interaction with the page, but INP considers all the interactions. INP is a more reliable metric as it samples all the interactions and then presents the value, unlike the FID metric.

How do we measure INP?

One of the best ways to measure INP is through tools. You can use PageSpeed Insights or the Chrome User Experience Report (CrUX) to check your site’s score on Interaction to Next Paint (INP). You can also use any Real User Monitoring (RUM) provider.

What to do if no INP value is reported?

There could be several reasons why you were not presented with an INP value. These include that the user did not interact with the page through clicks, taps, or keypresses. He simply hovered or scrolled through the page. It could also be because a bot, such as a search crawler or headless browser, is interacting with the page.

A Hassle-Free Guide to Integrate Magento 2 with AEM

Posted on by deftsoft

 Building an easy-to-use eCommerce platform is good, but offering a personalized experience is great! You’re missing out on the mightiest capabilities of Magento (now called Adobe Commerce) if you’ve not yet integrated with AEM. 

Magento has over 677,539 users for enhancing their e-commerce website experience. It was, however, in August 2018 when Magento was acquired by Adobe. Now, it is called Adobe eCommerce. While a large number of individuals harness Magento for a killer Search Engine Optimization (SEO) strategy, novel catalogue-management tools and managing content for their online store, AEM can significantly improve the efficiency of the tool.

This blog is a simple, easy-to-use guide for AEM and Magento integration. Firstly, you’ll learn what Magento and AEM are, the steps to AEM Magento integration and the benefits of the integration.

Let’s begin!

What is Meant by Magento?

Simply put, Magento is a popular e-commerce platform used by numerous professionals as a robust solution for their online B2B, B2C and D2C businesses. Businesses are flocking to this tool like a moth to a flame. After all, it offers tools to attract potential prospects, sell more products and make more money. Adobe Commerce users vouch for its feature-rich omnichannel experience!

Magento

Apart from this, it is a Content Management System (CMS) that offers editing, organizing, deleting, modifying, maintaining and publishing content directly from a central interface. Individuals can manage workflow in a collaborative environment through Magento (Adobe Commerce).

“Adobe Commerce is a modern, flexible platform that allows us to present our complex product offering to customers in a friendly, approachable, and easy-to-understand way. It’s aligned with our brand and what customers expect from a modern online shopping experience.”

– Steelcase, a B2B office furniture company

Magento is considered as one of the top 10 e-commerce platforms.

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There are over 5,000 downloads of Magento each day, thanks to its vivid features, which are as follows:

  • Open-source software (community edition)
  • Simple and flexible back-end
  • Easy media and content management
  • Completely headless (de-coupled architecture)
  • Product publishing and organizing categories
  • Search Engine-friendly structure
  • User Management System

What is Meant by Adobe Experience Manager (AEM)?

Adobe Experience Manager (AEM) is a content management system (CMS) and digital asset management (DAM) software that offers sophisticated capabilities. It is Adobe’s proprietary software for managing, publishing, delivering and optimizing digital assets. These digital assets include documents, forms, audio, videos, images, and website content. 

From social media to mobile apps, you can ensure efficient and uniform content delivery across various channels. AEM offers personalization and optimization of user experience across multiple channels and social media. This directly enhances prospect engagement and, ultimately, business revenue.

What Sets AEM Apart from Other CMSs?

AEM offers content personalization across varied channels.

The numbers speak for themselves. According to the latest 2023 Q3 report, “The Forrester Wave”, Adobe has been named a distinguished leader in content management.

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The highlighting features of AEM are as follows:

  • Manage and deliver content across various channels
  • Unified user experience across different devices (mobiles, web)
  • Solid Digital Asset Management (DAM) tool
  • Reliable data insights 
  • Customer journey mapping
  • Enhanced content personalization
  • Content optimization

Why Should You Integrate AEM with Magento 2?

The AEM Magento integration involves two perspectives: the development and the business.

  • The Development Outlook

A developer can efficiently develop and manage digital experiences through the unification of the two software. He can analyze both the e-commerce data and content on a single website to make informed decisions critically.

Additionally, the AEM Magento integration cuts down operational costs and streamlines operations, such as customer segmentation, order processing, real-time product updates, etc.

  • The Business Outlook

It is a daunting task for a business owner to move back and forth between AEM and Magento when keeping track of the shop and content personalization. You can dig deep into the customer journeys and, thus, enhance product sales. AEM and Magento integration helps businesses benefit from automated user analytics, personalized content, and marketing campaigns.

Overall, the objective of AEM Magento integration is to offer personalized shopping experiences.

How to Integrate Magento with AEM Seamlessly? 

It is time to address the elephant in the room: how to perform AEM and Magento integration. 
The answer is utilizing the Commerce Integration Framework (CIF). For an introduction, CIF is Adobe’s recommended pattern for integrating and extending e-commerce services from Magento and other third-party commerce solutions with the Adobe Experience Cloud. It offers a set of tools, code, documents, and components to speed up Magento and AEM integration.

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The benefits of CIF are as follows:

  • It is an abstraction layer to standardize integrations with multiple systems.
  • CIF supports headless/omnichannel experiences:
    • Single and multi-page applications
    • GraphQL endpoints
  • It offers a serverless and business logic layer for customization and extension of commerce services.
  • It offers accelerated performance.
  • CIF provides integration solutions with various Adobe solutions, such as Magento, AEM, Campaign Standard, etc.

Follow along for the steps involved in AEM and Magento integration (now called Adobe Commerce):

1. Download and Install AEM and Adobe Commerce (Magento)

The first step is to download both AEM and Adobe Commerce. Make sure that you download the latest versions of the software.

a. Download AEM from here (AEM release notes).

b. Download Adobe Commerce from here.

2. Download and Configure the CIF Extension

You then need to install an extension on all AEM instances and Adobe Commerce that the CIF comes up with. This is how the integration takes place between the two.

3. Configure CIF Framework

Open AEM and configure CIF by setting up the required configurations, such as base URL, Adobe Commerce authentication credentials and cache settings. These configurations allow seamless configuration between AEM and Adobe Commerce (Magento).

4. Configure Sync Settings

You then need to configure the sync settings to synchronize the customer data and product catalogue between AEM and Magento. You can choose which data you wish to sync and the frequency of the data synchronization process.

5. Utilize the CIF Mapping Tool

After the successful data sync process, map the product and customer data fields inside AEM with the help of the CIF mapping tool. You can then bi-directionally send data between the two tools.

6. Test and Optimize the Integration

The final step is to thoroughly test the integration to guarantee data sync and foster tailored experiences for the users. Keep an eye on the integration to identify any performance problems or bottlenecks, and adjust the configuration as necessary.

What are The Benefits of Magento Integration with AEM?

Benefits of Magento Integration with AEM

AEM enhances the shopping capabilities for a user when integrated with Magento. The integration of the two yields the following benefits:

  • Personalized User Shopping Experience

The Magento (Adobe Commerce) integration with AEM allows business organizations to offer personalized shopping experiences to users based on their search history, demographics, interests, etc. This feature helps businesses boost their sales and increase return on investment (ROI). 

One can edit product pages in a few minutes to harness the power of personalized shopping. Catering personalized experiences for customers is a magic potion to attract product sales.

  • Built-In Analytics Tool

Adobe Experience Manager already comes with multiple built-in tool integrations, such as Adobe Analytics, Target, Adobe Audience Manager, etc. AEM and Magento integration takes the analytics tools to the next level.

Developers can import high volumes of real-time product data from Magento and feed it into AEM for sophisticated user data analysis. This product data includes product price, stock status, title, description, and much more. Therefore, developers can experience faster development and iteration on a website.

  • Enhanced Security

Adobe Commerce (Magento) is created to tackle certain complex e-commerce problems. One of them is security. Therefore, Magento focuses on the security part, and AEM merely acts as a ‘display layer’ for products.

  • Boost in the Front-End

The headless integration between Magento and AEM has reduced time-to-market as there is no more developer intervention required to perform content management activities. Adobe AEM can recommend product listings and descriptions. This increased front-end as well as back-end efficiencies.

  • Efficient Asset Management

When working at a large scale, especially in enterprises, AEM and Magento integration allows them to manage thousands of digital assets, ranging across a wide variety for an e-commerce store.

Marketing and other professionals can drag and drop, search, save and publish their assets and manage remote teams as well.

  • Easy-to-Launch Marketing Campaigns

With Magento and AEM integration, you can launch marketing campaigns without coding. Anyone can do this using the drag-and-drop functionality by fetching the product database from Magento and organizing the display via AEM.

You can create product teasers, carousels, and experience pages via AEM.

Concluding Thoughts

If you’re an enterprise or large-scale business organization, it completely makes sense to integrate AEM with Magento (Adobe Commerce). To integrate the two software, it is best to deploy the Commerce Integration Framework (CIF). 

Magento developers can take a sigh of relief, thanks to the AEM Magento integration. Follow along with our mentioned steps, and you can transform your e-commerce by catering a more personalized experience to your audience. This will gradually lead to increased revenue for your e-commerce store. 

In case you’re struggling to integrate the two for your e-commerce store, let our experts do it for you. Reach out for customized AEM and Magento services today!

FAQs:

How to integrate AEM with Magento 2?

Adobe Experience Manager (AEM) can be integrated easily with Magento 2 with the help of Commerce Integration Framework (CIF). Firstly, you need to install and configure both AEM and Adobe Commerce (Magento) > download and configure the CIF framework > configure sync settings > use the CIF mapping tool > create personalized experiences > test and optimize the integration.

Is AEM an e-commerce platform?

AEM is a digital asset and content management system that offers enhanced capabilities for creating personalized content. The content can be created for various channels and devices. Although AEM itself is not an e-commerce platform, it can be integrated with third-party e-commerce solutions.

Are Magento and Adobe Commerce different?

Magento is an open-source e-commerce platform. It was acquired by Adobe in August 2018, which is why it was renamed Adobe Commerce. You need to buy this software, yet you can still access the Magento community.

Can I launch a marketing campaign using Magento-integrated AEM?

Yes, you can easily launch personalized marketing campaigns by integrating AEM and Magento. It allows businesses to analyze users browsing history and interests, thus allowing organizations to target users better.

Can I integrate other third-party e-commerce apps with AEM?

Apart from Magento, you can also integrate other third-party e-commerce apps with AEM for better customer tracking, reduced operational costs, mapping customer journeys, etc.