content marketing

Content Marketing Strategy Checklist: B2B Customer Retention Guide

Posted on May 21, 2024 by deftsoft

Whether you’re a B2B or B2C business organization, understanding the value of content marketing is non-negotiable. There are two main pillars of growing any business:

A. Generating relevant leads that convert, and
B. Retaining those leads

Many businesses just focus on point A and completely forget about customer retention. The real treasure lies in offering value to your existing customers for a high customer satisfaction rate and thus, enhancing your business’s revenue.

According to a recent Harvard research, you can increase your profits by 25% to 95% by increasing your customer’s lifetime value and retention by 5%. This is the reason why it is important to invest in content marketing, especially for retaining your customers.

If you’re overwhelmed by confusion, this blog is the perfect guide to help you follow our well-researched guide on the best customer retention strategies.

What is Customer Retention? How to Measure It?

Customer retention is a quantitative metric to measure the total number of customers that are retained by a business in a specific time frame. In simple words, it refers to the number of people who repurchase a product or service from your business or brand.

It is a reflection of the customer’s loyalty to a company. There is also a direct relationship between your company’s revenue and the customer retention rate.

Here’s how you can measure customer retention rate:

Let’s make it easy with an example.

If you have 530 customers at the end of the month and 500 customers at the beginning of the month. Also, you gained 50 new customers. Therefore, your customer retention rate will be:

(530-50)/500 = 0.96

This means that you have a 96% retention rate.

Note: You need to work on your customer retention rate if it is less than 60% for 2 months consecutively.

Why is Customer Retention Important?

You must maintain a healthy customer retention rate of at least >70% to drive in sophisticated amount of revenue to your business. There are plenty of reasons to actively work on customer retention strategies for enhanced business profitability.

Consistent Monthly Recurring Revenue (MRR)

One major reason to invest in B2B customer retention strategies is to gain consistent Monthly Recurring Revenue (MRR). MRR accounts for the number of customers driving specific revenue per month. Once you gain loyal customers, they can bring in consistent business.

The higher the retention rate, the higher the revenue.

For example, Salesforce‘s customer retention rate of 77% ranks it fifth amongst its competitors, including Google, IBM, SAP, Workday, and Oracle, according to Comparably.

Reduced Churn Costs

Companies can incur heavy losses if they cannot retain a customer. It is worrisome to have a high churn rate. According to Invesp, it costs 5 times more to attract a new customer than to retain an existing one. Therefore, when you invest in retaining your customers, they can also bring in 2x more business through word-of-mouth and referrals.

Enhanced Brand Loyalty

According to Yotpo, over 55% of consumers are loyal to a brand because they love the product. Then come other factors such deals and customer service.

Customers that retain also bring in bonus business by buying more products than their first purchase. The same goes for B2B businesses! Loyal customers also act as a pool of resources for a company. You can gain valuable feedback from these consumers and make the required changes to your business’s product or service.

Now that you’re familiar with customer retention, how can you increase your customer retention rate?

The secret lies in implementing solid content marketing strategies right when you onboard a client, in the case of a B2B business, or when a potential customer visits your website.

It’s time to learn about content marketing!

What is Content Marketing?

Content marketing is a strategy that revolves around planning, creating, and distributing content to generate relevant leads. It is an approach that does not follow the conventional methods of advertising but generates content on various social channels, including blog posts, social media posts, articles, images and videos.

The content created is heavily emphasized on being informational, insightful and solution-focused to the consumers.

The apex goal of content marketing is to build trust, credibility and accountability for your company. Once you create a loyal user base, you open the door to an increased number of referrals and, ultimately, sales.

What are the Best Content Marketing Channels for B2B Customer Retention?

According to the HubSpot State of Marketing Report, 50% of marketers plan to increase their investment in content marketing in 2024. And according to a recent Forbes study, 45% of B2B content marketers expect an increase in their content marketing budget in 2024.

If you’re one of them, it is important to strategically create content for various social channels for B2B businesses.

According to Forbes, the most popular social media channels for B2B content marketing are as follows:

In-person events (56%)
Webinars (51%)
Email (44%)
Organic social media platforms (44%)
Blogs (40%)
Email newsletters (39%)

Foolproof B2B Content Marketing Strategy Checklist for Customer Retention

Let’s address the elephant in the room: what are the best content marketing strategies for customer retention?

Before we move forward with the content marketing strategies for B2B businesses, it is pivotal to understand the customer buyer journey. Comprehending a customer journey map is as important for retaining customers as it is for generating new leads.

The following are the crucial stages in a customer journey:

Awareness stage
Consideration stage
Conversion stage
Loyalty stage
Advocacy stage or Referral stage

We have curated content marketing strategies keeping these stages in mind, and you should, too when implementing the following strategies!

B2B Content Marketing Strategy Checklist

1. Content is the King

Creating content actively can help you enhance your brand’s visibility to both potential customers as well as to search engines. You can create various forms of content that offer value to the users. Being in the business, you can create the following types of content:

Blog posts
Emails
How-to guides
FAQs
Product demos
Case-studies
Whitepapers
Ebooks
Infographics
Checklists
Social media posts
Videos

Pro Tip: You can batch-create the content for the whole month in one go by brainstorming 10-20 topics. This practice will help you generate content consistently which will eventually help your customers to look out for your content!

2. Don’t Underestimate Customer Data

Customer data is a valuable resource for understanding consumers’ interests. It indicates how a customer interacts with your website. You can harness this data to gain useful insights and perform analysis to gather useful information across various touchpoints. We call it ‘customer intelligence’.

You can then build user personas, group them up and perform customer segmentation based on interests, demographics, consumer problems, etc.

3. Show Your Case Studies and Testimonials

When a prospect reaches your website, it is important to show them proof of work. This is when your business’s case studies and customer testimonials come in handy. Presenting one of the best content marketing strategies to enhance the chances of converting your leads into clients.

Testimonials and case studies hold the power to evoke emotions in the individuals who interact with such content. This practice allows the brands to create deeper connections with their prospects.

4. Shoot Appealing Onboarding Emails

It is pivotal to build smooth experiences with your customers right when they buy your product or service. Sending an onboarding email when your consumers make a purchase increases the chances of retaining them.

You can add interactive elements to the emails such as a catchy hook, animations, images, short videos or even an exclusive discount. For example, make the user feel worthy of reading the entire email by providing a discount on the next purchase.

Ensure that you perform customer segmentation based on your customers’ responses and behaviors to the onboarding emails and create a content marketing strategy accordingly.

5. Collect User Feedback through Chatbot

Collecting customer feedback is the ultimate content marketing strategy for customer retention. You can create and deploy a chatbot on your website to directly gain the personal experiences of consumers. This will help you understand areas for improvement in your product or service.

Once you recognize various bottlenecks and work on them, you can work on these shortcomings and retain your consumers.

6. Personalize Wherever You Can

Human beings love to rebuy from brands where they feel seen and heard. If you’re an enterprise, you must create your profiles on social media platforms, especially LinkedIn and YouTube.

Small businesses can still interact with their audience directly. However, enterprises mostly struggle with creating personal relationships with their consumers. However, some prominent enterprises have built an immaculate social media presence.

For example, Shopify creates a pool of content on YouTube, which has yielded them a solid personal community and thus directly impacted their customer retention rate.

Let Us Help You Formulate a Solid Content Marketing Strategy

Whether you’re an enterprise, business organization or small business, Deftsoft is a top-notch digital marketing agency that has a team of inbound and outbound content marketing, SEO and content writers. With more than 18 years in the industry, we come in with expertise in content marketing. From building custom B2B content marketing strategies to strategizing for marketing campaigns, we’ve got you.

Reach out to us to get started on a killer content marketing strategy for your brand today.

FAQs:

What is meant by a digital content marketing strategy?

A digital content marketing strategy refers to planning, creating, and implementing a strategy for marketing content across various digital and social channels. The most popular method for formulating a content marketing strategy is to understand the customer’s buyer journey and develop a strategy around it.

What is the best type of content to create for building a customer retention strategy?

It is important to have an updated blog post page to keep your customers updated about your product or service. Next, you must focus on building a strong social media presence on various channels such as LinkedIn, YouTube, Instagram, Twitter and Facebook. Another pro tip to retain your customers is to always act on negative feedback actively.

Mention some of the best content marketing strategies for retaining customers.

Some of the best content marketing strategies are to focus on creating content and emails that address customers’ interests and pain points, show your case studies and testimonials on your website, make a killer onboarding email to shoot to your customers and always collect user feedback to analyze it and create a content marketing strategy accordingly.

What is meant by customer retention?

Customer retention refers to the number of customers who rebuy your product or service after their first purchase from you. It is better to focus more on increasing your customer retention rate than upselling, as it costs 5x times more to capture a new customer than to retain him.

The Mindful Content Marketing Trends For 2021 are Here!

Posted on October 30, 2020 by deftsoft

How can you make sure you are marketing your business in the most effective way? Well, one way is to keep your strategy current and line with the latest trends. You can’t be the last one to advertise on Facebook or Instagram. You always have to be on edge to remain relevant, efficient and effective. And, in today’s world, you can achieve all these goals through your content marketing strategy.

We keep hearing that content is king? Marketers emphasize on the importance of having great content for driving traffic. But how true is this statement? Does a good SEO content strategy help you to rank higher in Google? We can’t answer this question in a simple yes or no, but, with Google giving so much importance to content, marketers need to watch out for content marketing trends in 2021.

How will content marketing shape in 2021? Let’s find out!

Content marketing was and is going to be a critical part of the organization’s marketing strategy. Content marketing is a $400 billion industry, which shows how much confidence and investment firms put in it. 2021 will bring a whole lot of changes in a firm’s content marketing strategy with respect to blogs, videos, infographics, newsletters, podcasts and more. With 2021 just around the corner, it’s important to stock and analyzes what worked for content marketing in the past and what changes you have to bring in the future.

Firms must analyze the surprises and what’s in store for them in the next few months. Keeping up with the current trends will help the business to determine the right style of content marketing. In the midst of planning content marketing strategy, here are some trends you must watch out for in 2021.

Voice search will tailor your content strategy: In 2021, customers will use voice search to find answers to your question. Voice search gives freedom from exhausting yourself from typing your query into Google. Although voice search has been there for a long time, now from ordering groceries to checking weather, now people are using voice search for almost everything. At present Siri, Alexa and Google Assistant have become a part of our everyday routine. The search terms marketers split into a virtual assistant are more nuanced than those we tap in the Google. The content marketers produce must incorporate long-tail keywords and entire phrases. Search for long-form of questions customers might ask and include exact phrases of queries in the article’s title.

Social media still is the king: By sharing your content on social media, you can reach out to people who are interested in your products. Social media platforms allow you to communicate with your relevant audience that too at zero cost. On the social media platform, you can also share content created by others and reach out to new relevant audiences. Platforms like Facebook, help you to interact directly with your customers and by showing behind the scenes details, you can craft strong brand-customer relationship.

Podcasts have become a must: In 2021, podcasts have become the most essential and fascinating content marketing strategy. Customers can listen to podcasts while performing any task at any time of the day. People listen to podcasts at the gym, while cooking, housekeeping or on commute. Podcasts are informative, entertaining and give relevant content to people on the go. From the marketer’s point of view, podcasts help in attracting the right people while establishing brands as the experts in their industry. Through podcasts, brands can discuss news and trends in a certain niche that are relevant to the target audience.

User-generated content will dominate content marketing: User-generated content is the new trend but will stay for a long time. The advantages of user-generated content are numerous. It gives businesses freedom from creating their content and allows firms to show products and services more authentically. UGC rewards brand fans by featuring them on the company’s channels.

More live streams: Live streaming is a new thing to watch out for in 2021. If we talk about Facebook, one in five videos are now a live broadcast. This means the live stream is a service customer should definitely engage with. A successful leave stream can increase brand awareness and boost traffic to your website. One easy way to use live streaming is to use social media platforms with integrated live streaming such as Facebook and Instagram Live. You can use Q+A, behind the scenes, an interview with an expert or influencer, breaking news, webinars or even a product demonstration.

Dynamic content: Dynamic or adaptive content, changes to suit customer’s behaviour, preferences and buying habits etc. In a dynamic email, pictures and text will vary based on customer segmentation. Dynamic content leads to a personalized experience for the customer. Dynamic content offers customers what they are looking for and also offer direct recommendations. Marketers must deliver content that matches users desires and pushes them closer to purchase.

Featured snippets: The coveted featured snippet will make a mark in 2021. They are the boxes of information you see at the top of the page when customers do a search. a featured snippet includes:

A how-to –list
Summary paragraph
Information table

It saves the user time, and Google link will link it to your full page. Landing a featured snippet is quite the accolade and drives a good amount of traffic.

Use a visual approach: The content experience is essential, and to achieve a good experience, a visual approach is essential. You have to make sure content is not only relevant but visually appealing as well. Many user-friendly editing programs make it possible to amplify any kind of data and make it attractive and easy to understand.

Mix marketing channels and break boundaries: One trend in 2020 that you will see in 2021 as well, is taking screenshots of tweets from Twitter on Instagram feed. This content is highly sharable and can be used for humour purpose as well. Brands can also take advantage of reel feature to post content that they could only upload on TikTok.

These are the upcoming content marketing trends that will dominate 2021. If you need help in creating great visual content, follow these trends and get ready to establish a long term relation with your customers.

Embrace 10 New Digital Marketing Trends for Better Results in 2019

Posted on February 11, 2019 by deftsoft

Every year with the advancement of technology, digital marketing trends change. The new marketing campaigns are as per according to the changes in technologies. Here’s how digital marketing is changing in 2019 and what you need to do is to thrive and succeed:

Extensive Use of Artificial Intelligence

As we are already familiar, the power of Artificial Intelligence is touching all the dimensions. This year AI power is going to influence customer segmentation, retargeting, push notifications, click tracking, with enhanced possibilities. The AI technologies are now going to affect the search power by utilizing data from social media platforms and blog posts. It will elaborate a business perspective to find targeted customers and required products and services.

In the year 2019, more than 42% of marketers are going to use AI for business recommendations, and nearly 50% of internet marketing campaigns are going to utilize AI. Another area of use is customer service by monitoring their interest. There are more than 41% of businesses which are going to use AI in their core marketing processes. Real-time personalized advertising insertions and optimization of message targeting are going to the new additions in the digital marketing field.

The future AI-powered image search shopping displaying high quality, dynamic display of product images will make use of online robots and machine learning techniques. Looking at the current scenario, we can say that the businesses adopting AI technologies in 2019 will accelerate their growth. They will be getting an edge over their competitors.

Get Smarter Chatbots:

Connecting to your customers using social media practices is not the only technique. Some of the customers don’t like to give the actual response. In this case, social media campaigns face challenges by not getting the expected results.

Chatbots are the robots using Ai techniques which communicate with the customers as per their terms. Many websites such as Amazon and Flip kart who are dealing with many customers have already implemented Chatbots. In the year 2019, the Chatbots will in frontline and directly affecting digital marketing results.

A Chatbot can provide more useful results which a customer care executive can never achieve. In digital marketing, Chatbots are used to keep track of the customer’s choice and to deliver organized personal services.

If you are planning to incorporate Chatbots in your business in 2019 either for sales or for customer’s help, you need to be aware that Chatbots are not meant to replace multiple human conversations. They can help, but they are still evolving and improving, and it will take some more time.

Leverage Voice Search

By the end of 2020, most of the searches on Google are going to be voice searches. The adults are using the voice search to a more significant extent than the kids and youngsters. If you are targeting to implement voice search on your website in 2019, then ensure the site is SEO friendly, and its rating is high in Google ranking.

To implement voice search connectivity, it is compulsory that your website should load first before any competitors website opens. Make sure that your site is using HTTPS.

Another vital precaution in using voice search is to use precise answers to the customer’s queries. The use of voice should be done in perfect accord to keep the customer’s behavior in mind. Whether he is looking for an elaborated answer to his question or wants one sentence answer? The final purchase depends on your response. In a way, by applying the voice search module, you have to face the customer directly, you can wait and find answers in a manipulated way. It demands the entire business process to be transparent.

The initial benefits which attracted people to perform voice search are the fast response, easy access, more beneficial for mobile uses and so on. The evolution of high-quality speakers has made it even easier. This trend is going to stay in the coming year.

In digital marketing, voice search will optimize your website for local SEO rankings for which you must do the following:

-Optimization of content for long-tail keywords as the voice search is comparatively long.

-The site must be made content conventional as most of the searches are based on unknown customers. Both the parties ( caller and responder) don’t know each other.

-The voice search depends on the clarity of sentences hence for the excellent responses; the convictions should be clear and specific to the search. Factors like loading time and site organization are also becoming more critical in an age of quick, on-the-go mobile and voice search.

-Voice search will likely increase the sensitivity of search engines. It becomes mandatory that every image, video, and piece of content is tagged with meta descriptions and alt-text. Search engines use these bits of information to categories and serve up your content to users promptly. Without them, you can’t perform an active voice search.

Open Doors Through Conversion Optimization

The cost of online advertising is touching the sky high limit, and the trend will continue in 2019. Conversion optimization is going to be the only way to increase direct sales. The more you optimize your landing page for conversions the favorable will result. Make sure you’re using advanced tools to do A/B testing so that you can squeeze more conversions from the traffic you’re getting.

Another way is to merge email conversions to add in sales. It will help in increasing the ROI by increasing site traffic. IT is going to be a priority in 2019 to compete with business competitors. The main focus to drive more business should be on conversion in 2019.

Activate a Podcast based Application

The people using the podcasts are going to be better buyers as their average income is quite high. To have a big business in 2019 or to expand your dimensions, you need to create a podcast this year.

Podcasts help to deliver the content with a loud message when the person is on the go. In the busy and hectic schedules, the use of podcasts is likely to increase in 2019. When people are active in doing some other task, you voice over the podcasts can help you advertise your business.

Local Influencer Marketing

The latest digital marketing trends have more focus on local influencing marketing in 2019. The Life span of an influencing product in the global market is for a short duration. So, it is better to tie up with a local influencer to plan together long time campaigns and online promotions.

Make use of social media platforms. Follow your competitors and learn about them. Try to establish a communication link with the help of social media. This influencing marketing might lead to a joint venture which can be profitable with your business.

Get Live with Video

The video is still a fascination among internet users and the top channels. The trend of live videos is, however, capturing the attention of website owners and customers. The pattern is going to stay for a long.

To create customer’s choice videos, get into the shoe of the ordinary user and think of what kind of information they will be expecting in a video. Release product demos, Live Q/As and another promotional video for receiving instant responses from customers.

To make a compelling video, first, create a strong content strategy by scratching your brains to put relevant content. Keep in mind, that video is a starting point for marketing and promotion of your product. Step two is to pick the platform which can be useful for your product. Right now, most of the businesses are focusing on YouTube Live and Instagram as space is less crowded. Ensure that the videos contain fun, engaging and great experiences for the audiences.

Video content is the future of digital marketing. The enthusiasm to watch a live video is always more than merely reading the test or a still visual. So, to stay in your business, you need to create leveraging videos. The time has gone where anything would have worked.

Accelerated Mobile Pages (AMP) and PWA

The mobile devices are driving a great business. The mobile wave has captured more than 60% sales which we can’t ignore. The second selling channel is Google. In 2019, the priority is to increase Google ranking by reducing the load time of the website. The required speed is initiated by using AMP pages which load in less than0.5 seconds creating a good experience in comparison to mobile pages.

Progressive Web Apps (PWA) exists as a middle ground between your official responsive website and a native app. PWA is an excellent technique to bridge the gap between the mobile app and website pages. The use will continue to grow in 2019 balancing the mobile and web applications.

Some advantages of PWA to your website are:

-Faster loading time
-Better website experience
-Eliminates app development costs

AMP allows your site to render fast to improve website ranking on Google searches while PWA eliminates the high cost of building a mobile app and provides the same great experience to visitors on your mobile site.

Explore New Heights with Native Technologies

The users view ads on the website ever since the evolution of the internet. The website visitors get pop up ads that interfere with their user experience. For a long time, the increasing number of ads has started bothering users. The number of users blocking the ads has increased. The alternative to online ads is native advertising. The look of a native ad is like a web page, and they are not like usual advertisements. Social media and Amazon are promoting native apps. The amount spent on making the name Users can create a shortcut on the apps is going to get doubled this year. They will further expand as the use of social media will become more prevalent.

User-Generated Original Content

There is nothing more attractive than using the practical experience of a user consuming your product. Majorly, there are two advantages of using user-generated content over various marketing channels available to business:

i). Convincing Power: With user-generated content, your current customers are marketing your products for you. It’s like a word-of-mouth campaign. Your customers start feeling attached to your brand, and they connect to you in a better way.

ii). Freeware is the first choice: You don’t have to spend on this type of marketing. It has more power than your other marketing channels. People love to enjoy free things.

The whole idea is to make the customers aware of using the products. Once he is convinced, your work is done. After this, direct advertising has a little effect on online business. All of us must have felt this power which is influencing the digital market. In 2019, the focus will be on producing actual based original content.

Final Trends:

The year 2019 will be about better customer interactions with personalization, automation and AI-powered technology. To stay ahead in the digital marketing curve is to increase conversions in 2019. The focus will be on attracting more customers by using conversational content (Audio and Video) and to built applications for the targeted audience. Let’s gear up ourselves to have an exotic digital marketing boost in 2019!

Watch Out! Content Marketing Trends that are Going to Rule in the Year 2018

Posted on December 11, 2017 by deftsoft

We are almost ready to bid adieu to the year 2017 and are eagerly waiting for the next year. While we are busy with the festivities of the holiday season, specialists from different fields are ready with their predictions for the next year. And so are the content marketing specialists! Now, before moving ahead with the next year, lets have a look at the previous years and the stats pertaining to the content marketing.

In the past years, many organizations have understood and have invested in the content marketing and are showing amazing returns. According to the stats of benchmarks and trends reports from Content Marketing Profs for the year 2017, around 60% of B2B companies reported enhanced profits due to content marketing as compared to the previous years. Well, the credit goes to certain factors such as proper strategy development, better content quality, increase in the time spent on content marketing and better content distribution.

Though the growth that was seen in the year 2017 was quite commendable, but it is not just a one time process; content marketing is a rigorous process that calls for regular inputs. And when you are armored with the information of anticipated trends for the next year, you can alter your strategies accordingly. So, now let us discuss some of the strategies that are going to rule in 2018.

The Role Of Content Is Shifting Due To Changing Formats

For the past few years, experts are witnessing a shift away from the usual content production. In other words, flooding your audience with information is not enough; you have to adopt a wider strategy that can easily be customized for various audience segments and the different formats they are using. Now, you are in need of a creative team that not only produces impeccable content but is also good with other skills such as audio editing, video production, content distribution, communication and branding, etc.

Transparency Is What The Audience Is Seeking

Brand advertising is a thing of the past as now the consumers are smart and they know exactly what you are doing when you are promoting charitable causes, ‘green’ claims and various corporate supports. What millenials seek is progressive promotions and marketing strategies that are more genuine, transparent and focuses more on giving back to the society. So, if you want to win the trust of the consumers, concentrate on the content that enhances the transparency.

Content Is Going To Impact The Buying Process

It is tough to find even one single SEO strategy that would survive without the content. This year also ‘Content is the King’. When experts are using content in various forms such as social media posts, blogs and articles, podcasts, landing pages, the whole difference lies on the question as to what and how your content is going to attract the customers. According to the market experts, your content should support the buyer throughout the journey, rather than just acquiring the customers.

In The End, Distribution Is What Matters

Every year brings new trends and changing the whole setup can be troublesome. But that shouldn’t stop you from creating amazing, interactive and attractive content for the readers. In the end, whatever you create, the success depends on how well the distribution is done. If you want to grab the share from the shark’s mouth, adopt the method of strategic distribution.

While these are some of the trends predicted for the year 2018, researching and observing the customers’ preferences is what would benefit you. Keep an eye on the trends, trust your own data-and prepare some of the most versatile content marketing strategies for your company.

For further updates, stay tuned with us!

Sprouting Online Video Trends Will Hit The Content Marketing In The Future

Posted on June 13, 2017 by deftsoft

It’s far beyond the imagination, how videos will affect the content marketing in coming era? Where it sounds interesting at the same time this idea is surely going to bring a dramatic change in the lives of the people or will affect the content creation agencies too. The futuristic trends of the online videos are going to be the game changer very soon. Even now we can clearly see, how businesses are competing to get ahead of each other and no one organization is ready to quit in the race of ranking them higher when it is about injecting latest trends to their content marketing.

It’s an era, where people are more interested in watching than reading. And this latest buzz is hitting the businesses and users all over the world.

Where it’s easy to narrate the whole story in words, there as it’s more interesting to build interest by providing a lively source to the audience with which they can feel more connected. The videos are gaining more traffic than the content marketing nowadays and the reason behind it is very much clear.

There is no denying the fact, that the videos satisfy the informative & entertaining needs of the audiences in a more simplified manner.

‘Video is the future of Content Marketing’

Where many businesses are getting themselves familiarized with this newest concept, there also many have taken half of the audience from the market by implementing the concept.

Offering peerless benefits to the businesses, videos in today’s time are the greatest weapons that anyone can go for if they wish to have countless traffic for their business.

Do you really feel, that the content has the same potential as the video does? It can’t be wrong to say, that any video can grab more audience than a piece of content.

In this era of digitization, the smartphones have taken a special place in our lives and we find it easier to search and watch a video of our interest.

A product description contains a detailed information all about its branding and more, but what a video can do there no other media can prove to be the best tool as compared to videos.

But, to create an effective and highly competitive video, it is of utmost importance to pay attention to the content that you are going to share with the audience. Plus, Duration, Quality, Call to Action are the key ingredients of any video and if done correctly, they can boost your business success overnight.

How can you forget about SEO? Whether it’s content marketing or videos, Search Engine Optimization plays a crucial role in ranking your website on the top among the various search engines. The highly advanced and influential videos are eating the small content marketing firms.

Start making solid video marketing strategies and rock your content marketing world through videos.