Category: Technology

Best AI Development Company in India

Posted on by deftsoft

Introduction: India at the Forefront of the AI Revolution

Artificial Intelligence (AI) is no longer a futuristic concept—it’s the present driving force behind every successful business transformation. From automating processes and predicting trends to enhancing customer experiences and decision-making, AI has become a catalyst for digital innovation across industries. As enterprises in India and beyond embrace this technological shift, the demand for reliable, scalable, and intelligent AI solutions is skyrocketing.

Amid this digital evolution, Deftsoft has emerged as a Best AI Development Company in India, empowering organisations with advanced AI-driven products, intelligent automation, and machine learning capabilities. With years of technical expertise, a strong innovation culture, and a client-first approach, Deftsoft continues to redefine how businesses leverage Artificial Intelligence for sustainable growth.

Why Businesses Need the Best AI Development Company in India

Choosing the right AI Development Company in India can be a turning point for businesses aiming to build smart, data-driven ecosystems. India has rapidly become a global hub for AI development due to its pool of skilled engineers, cost efficiency, and innovative mindset.

However, the difference between success and stagnation lies in selecting the Best AI Development Company — one that not only understands algorithms but also grasps the business goals, industry nuances, and future scalability requirements.

This is where Deftsoft stands out.

With its comprehensive AI Development Services in India, Deftsoft blends deep domain knowledge, cutting-edge technology, and creativity to design AI solutions that solve real-world challenges.

Deftsoft: The Top AI Development Company in India

Deftsoft is not just a name—it’s a brand synonymous with innovation and trust in the AI development landscape. Recognized among the Best AI Development Companies in India, Deftsoft has built a legacy of delivering intelligent solutions tailored for startups, enterprises, and global brands.

The company’s AI experts specialize in developing customized solutions using machine learning, natural language processing (NLP), computer vision, predictive analytics, and generative AI models.

Key Highlights That Make Deftsoft a Leading AI Development Company in India

  1. Proven Expertise: Years of experience in building and deploying AI-powered solutions across industries such as healthcare, fintech, retail, logistics, real estate, and education.

  2. End-to-End Services: From concept ideation to post-deployment support, Deftsoft offers complete AI Development Services in India under one roof.

  3. Data-Driven Approach: The company’s AI models are powered by data accuracy, ensuring smarter predictions and insights for clients.

  4. Ethical AI Development: Deftsoft ensures transparency, fairness, and privacy compliance in every AI model it builds.

  5. Agile Delivery Model: Fast prototyping, iterative testing, and quick deployment ensure faster time-to-market.

Whether it’s AI chatbots development, predictive analytics tools development, image recognition systems development, or generative AI applications development, Deftsoft’s expertise is what makes it the Top AI Development Company in India, trusted by global businesses.

Comprehensive AI Development Services by Deftsoft

AI Development Company

When you search for Top AI Development Services in India, Deftsoft consistently stands among the leaders because of its holistic and customizable service portfolio. Here’s an overview of the company’s core offerings:

1. AI Consulting and Strategy

Every successful AI transformation starts with a strong strategy. Deftsoft’s consulting experts work closely with clients to identify potential use cases, assess data readiness, and design a roadmap for AI adoption. Through data audits, feasibility studies, and ROI mapping, Deftsoft ensures your organisation gets the most out of its AI investment.

2. Machine Learning Solutions

Machine learning forms the backbone of modern AI systems. Deftsoft’s ML engineers develop and train models that can learn from data, detect patterns, and make intelligent predictions. From recommendation engines to anomaly detection, the company helps businesses harness machine learning for automation and insights.

3. Natural Language Processing (NLP)

Communication is key, and NLP makes it intelligent. Deftsoft builds smart chatbots, sentiment analysis tools, and voice assistants using advanced language models that understand and respond to human language naturally.

4. Computer Vision and Image Recognition

Deftsoft’s computer vision solutions help businesses process and interpret visual data. From facial recognition to quality inspection and object detection, the company leverages deep learning to create powerful visual AI tools.

5. Predictive Analytics

With predictive analytics, organisations can stay one step ahead. Deftsoft designs data models that forecast customer behavior, sales trends, and market risks, enabling smarter business decisions.

6. Generative AI and AI Agents

As a Best AI Agents Development Company in India, Deftsoft excels in creating generative AI tools and autonomous agents capable of performing complex tasks, producing content, and optimizing workflows. These intelligent AI agents integrate seamlessly into existing systems to enhance productivity and customer experience.

7. Custom AI Software Development

Not every business fits into a one-size-fits-all solution. Deftsoft provides custom AI software development tailored to the unique needs of each business. This personalisation ensures the solutions align perfectly with client goals and operational challenges.

What Makes Deftsoft One of the Best AI Development Companies in India

Deftsoft’s consistent recognition as one of the Top AI Software Development Companies in India is a result of its commitment to excellence, innovation, and measurable results.

Here’s what sets it apart from other AI developing companies in India:

  • Client-Centric Philosophy: Every project is treated as a partnership, where the focus is on solving the client’s biggest challenges through innovation.

  • Strong R&D Culture: Deftsoft invests heavily in research and emerging technologies like deep learning, reinforcement learning, and generative AI.

  • Scalable Solutions: From startups to large enterprises, Deftsoft’s AI systems are designed to grow with the client’s business.

  • Cross-Industry Expertise: The team’s experience across multiple domains enables quick understanding and seamless execution of AI solutions for any industry.

  • Continuous Learning: The company stays ahead of trends by constantly upgrading its tools, frameworks, and methodologies.


AI Development in India: The Competitive Edge

India’s AI ecosystem is growing faster than ever. With government-backed initiatives, a vast talent pool, and a booming tech industry, it’s no surprise that global businesses look to India for AI partnerships.

Being a Top AI Development Company in India, Deftsoft utilises this ecosystem to its advantage- combining technical innovation with a deep understanding of global market dynamics. The company’s AI engineers are adept at transforming raw data into actionable intelligence that fuels innovation and profitability.

Moreover, Deftsoft’s competitive pricing, flexible engagement models, and proven success stories make it one of the Best AI Development Companies in India for both domestic and international clients.

AI That Drives Real Business Value

While many AI development companies in India focus on building models, Deftsoft focuses on delivering measurable outcomes. The company’s AI solutions don’t just automate processes—they redefine how businesses operate, make decisions, and connect with customers.

For instance:

  • Retailers use Deftsoft’s AI systems to personalise recommendations.
  • Fintech firms rely on Deftsoft’s machine learning models for fraud detection.
  • Healthcare providers adopt Deftsoft’s predictive analytics to improve patient outcomes.
  • Real estate companies leverage AI-powered insights for smarter investments.

Each solution is a step toward digital transformation, and that’s why Deftsoft is widely recognised as the Best AI Development Company in India for performance-driven innovation.

Cutting-Edge Technologies Behind Deftsoft’s AI Development Services

Deftsoft’s excellence as one of the Top AI Software Development Companies in India stems from its ability to combine human creativity with the latest technological advancements.

Key Technologies and Tools Used:

  • Machine Learning Frameworks: TensorFlow, PyTorch, Keras, Scikit-learn
  • NLP and Generative AI Models: ChatGPT, BERT, LLaMA, and custom LLMs
  • Computer Vision Tools: OpenCV, YOLO, and Mediapipe
  • Data Processing Platforms: Apache Spark, Pandas, Hadoop
  • Cloud AI Platforms: AWS SageMaker, Google AI Platform, Azure AI
  • Programming Languages: Python, R, Java, and C++

By leveraging these cutting-edge tools, Deftsoft’s engineers deliver solutions that are intelligent, efficient, and future-ready.

Industries Transformed by Deftsoft’s AI Development Services in India

AI’s impact isn’t limited to a single sector—it’s revolutionising every industry. As a Best AI Development Company, Deftsoft has helped numerous organisations reimagine operations, enhance efficiency, and improve customer engagement.

1. Healthcare

Deftsoft’s AI models enable hospitals and clinics to predict patient outcomes, automate diagnostics, and streamline administrative workflows.

2. Fintech

AI algorithms developed by Deftsoft help financial institutions detect fraud, assess credit risk, and personalise financial products.

3. Retail and eCommerce

With predictive analytics, inventory management tools, and recommendation engines, Deftsoft empowers retailers to create hyper-personalised shopping experiences.

4. Real Estate

From property valuation and demand forecasting to AI chatbots that engage homebuyers 24/7, Deftsoft delivers tailored AI solutions for real estate businesses.

5. Logistics and Supply Chain

Through route optimization, predictive maintenance, and automation, Deftsoft’s AI tools reduce operational costs and improve delivery timelines.

6. Education

AI-driven learning platforms developed by Deftsoft personalise student experiences, enabling institutions to offer smarter, data-backed education.

Across these sectors, Deftsoft continues to stand out among AI development companies in India by offering measurable impact and innovative solutions.

Why Deftsoft is the Best AI Agents Development Company in India

AI agents are the next big step in enterprise automation. From virtual assistants and customer service bots to autonomous workflow agents, these tools are reshaping how organisations operate.

Deftsoft, as the best AI agents development company in India, specialises in creating autonomous agents powered by generative AI and LLMs (Large Language Models). These agents can:

  • Perform multi-step tasks automatically
  • Understand and respond in natural language
  • Interact with APIs, CRMs, and databases
  • Optimise business workflows in real-time

This capability allows businesses to offload repetitive tasks and focus on strategic decisions, unlocking efficiency and innovation.

Deftsoft’s Commitment to Ethical and Responsible AI

As a Top AI Development Company in India, Deftsoft is deeply committed to building ethical, transparent, and responsible AI systems. The company adheres to strict data governance policies, ensuring that every AI model:

  • Maintains data privacy and security
  • Avoids algorithmic bias
  • Promotes fairness and accountability
  • Complies with international AI ethics standards

This trust-first approach is one reason global enterprises prefer Deftsoft as their long-term AI technology partner.

Why Choose Deftsoft as Your AI Development Partner

Here’s why partnering with Deftsoft guarantees excellence:

  1. Unmatched Expertise: A team of certified AI engineers and data scientists.
  2. Tailored Solutions: Every AI model is customised to your business goals.
  3. Transparent Process: End-to-end visibility, from concept to deployment.
  4. Global Delivery Model: Serving clients across the US, UK, UAE, Australia, and India.
  5. Proven ROI: Every solution is designed to deliver measurable business outcomes.
  6. Comprehensive Services: From consulting and development to maintenance and support.

By combining these strengths, Deftsoft not only ranks among the Best AI Development Companies in India but also stands as a true innovation partner, driving business transformation through AI.

Final Thoughts: Partner with the Best AI Development Company in India

In today’s hyper-connected world, Artificial Intelligence is the backbone of business innovation. Whether it’s automating operations, enhancing customer experience, or unlocking data-driven decision-making, AI is the competitive edge every organisation needs.

Deftsoft, with its expertise, innovation, and dedication to excellence, continues to lead the way as the Top AI Development Company in India. Its cutting-edge solutions, ethical practices, and commitment to client success make it the preferred partner for enterprises seeking to harness the full potential of AI. So, if you’re ready to step into the future of intelligent business transformation, partner with Deftsoft—the Best AI Development Company in India, delivering the next generation of AI-powered growth.

FAQs

1. What makes Deftsoft the top AI development company in India?

Deftsoft stands out for its innovation, expertise, and tailored AI solutions that deliver measurable business impact across industries.

2. What AI services does Deftsoft offer?

Deftsoft provides end-to-end AI development services, including machine learning, NLP, computer vision, predictive analytics, and generative AI solutions.

3. Does Deftsoft develop custom AI software?

Yes, Deftsoft specialises in custom AI software development, designing intelligent systems aligned with each client’s specific goals and challenges.

4. Which industries does Deftsoft serve with AI solutions?

Deftsoft caters to healthcare, fintech, retail, logistics, education, and real estate sectors with scalable, data-driven AI innovations

5. Why choose Deftsoft as your AI development partner?

Deftsoft offers expertise, transparency, and proven ROI—making it the best AI development company in India for long-term business transformation.

How to Rank Your Brand on ChatGPT in 2025

Posted on by deftsoft

ChatGPT has now become a part of our lives. Since its launch in 2022, ChatGPT has made several adjustments and upgrades, which have made it even more effective in 2025. The brief info and to-the-point responses of ChatGPT have made it more preferable to the users than Google. That is why brands also want to get themselves ranked in the ChatGPT responses so that they can acquire more users.

ChatGPT currently has 400 million weekly users, and that is a huge number. Getting ranked on this platform can be a great boost for any brand, which is why companies are finding strategies to do so. Here, in this blog, let’s find out how brands can get themselves ranked on ChatGPT in 2025. But first, let’s discuss in detail why brands want to get ranked on ChatGPT and why does it matters.

Why Do Brands Want To Get Ranked on ChatGPT?

ChatGPT has become a dominant platform in terms of the number of users, which attracts brands to get themselves more visible on this, along with the search engines. Even with the free version, it provides quick information, images, does analysis and much more. Users these days prefer ChatGPT more than even Google or any other search engine because of its quick response and to-the-point answers. This can give the brands a huge exposure to a wide audience and will be better for business as well. These are the reasons why brands want them to get their content or their names on the Chatgpt responses, as it has a huge user base now.

Why does it matter? Its simple, brands want to be ahead of their competitors and to get ranked higher on such a high user base platform will always be a great competitive advantage for any brand.

How to Rank Your Brand on ChatGPT in 2025

Since its public debut in late 2022, ChatGPT has revolutionised how people seek information online. Gone are the days of manually sifting through dozens of search-engine results—today, an ever-growing user base turns to AI chat interfaces for instant, conversational answers. By early 2025, ChatGPT boast around 400 million weekly active users, making it one of the world’s largest digital touchpoints for brand exposure.

For forward-thinking companies, showing up in ChatGPT’s replies has become just as critical as traditional search-engine optimisation. In this in-depth guide, we’ll explore why ChatGPT ranking matters, how the model “sources” brand information, and actionable strategies to earn and maintain high visibility in this fast-evolving landscape.

Why ChatGPT Ranking Matters More Than Ever

  1. Unprecedented Reach & Engagement

With hundreds of millions of active users each week, ChatGPT channels massive engagement. Those users are often highly motivated: they’re seeking quick advice, clear how-tos, and succinct recommendations. When your brand is mentioned in that context, it’s effectively an endorsement within a trusted, conversational exchange.

Many businesses now embed ChatGPT widgets or APIs directly into their own apps and websites. By ranking well in ChatGPT, your brand achieves second-order exposure wherever that AI interface is embedded.

  1. Shift in Search Behaviour

Surveys in late 2024 showed that over 60 per cent of digital natives preferred AI chatbots over traditional search engines for question-and-answer tasks. Instead of scanning a dozen blue-link results, users pose a question and accept the top-weighted answer. Securing that top slot translates directly into brand mindshare.

  1. API-Driven Discovery

Beyond the chat UI, many third-party apps consume ChatGPT via API. If your brand is the model’s primary source for a given query category—say, “best budget headphones”—developers’ applications will surface your recommendation, magnifying reach.

  1. Competitive Edge

Brands that master ChatGPT visibility gain a durable advantage over rivals still focused solely on web-page SEO. Because AI chat is only growing in prominence, early adopters lock in loyalty from users who form their purchasing perceptions within those chatbot interactions.

Understanding How ChatGPT “Ranks” Brand References

Unlike search engines, which rely on real-time crawling, link analysis, and on-page signals, ChatGPT’s core engine is a large language model pre-trained on vast text corpora and then periodically updated. When a user asks a question, two main mechanisms influence which facts or brand names appear:

  1. Pre-Training Data Exposure

During training, GPT ingests terabytes of textual data from reputable websites, news articles, technical documentation, and books. Brands with well-written, high-authority content (whitepapers, blog posts, case studies) are more likely to be internalized. The model doesn’t “rank” in a traditional sense; instead, it learns patterns associating certain user intents (“best vegan protein powder”) with specific brands.

  1. Retrieval-Augmented Generation (RAG)

In the latest GPT-4.5 and GPT-5 releases, OpenAI has expanded support for real-time retrieval plugins. If a brand integrates an official ChatGPT plugin, the model can fetch up-to-date data (inventory, pricing, FAQs) via API calls. This bypasses the static training data cutoff and ensures accuracy. Plugin-enabled brands essentially guarantee themselves a first look when a matching query arrives.

  1. Feedback-Driven Fine-Tuning

Every user session yields implicit feedback signals: Did users upvote “helpful” on a response? Did they click through to the brand’s website? Over time, OpenAI fine-tunes the model to favour answers that historically received positive engagement. Educating users to rate responses and optimising your plugin’s endpoints can tip the balance in your favour.

Six Proven Strategies to Secure Top ChatGPT Placement

1. Develop and Maintain a ChatGPT Plugin

Why It Matters:
A plugin is the most reliable way to surface dynamic brand data to ChatGPT. Instead of hoping the model recalls your static training-time content, you provide a direct API bridge that the model invokes when relevant.

Key Actions:

  • Register Your Plugin via the OpenAI developer portal.
  • Define Clear OpenAPI Specs for product lookup, price queries, booking functions, and support FAQs.
  • Implement Robust Authentication & Rate Limiting to ensure reliability at scale.
  • Monitor Usage Analytics in real time: track call volumes, average latency, and user satisfaction ratings.

2. Structure Your On-Site Content for LLMs

Even without a plugin, you can optimise your website so that ChatGPT’s retrieval systems index and internalize your content more effectively.

Best Practices:

  • Use Precise, Natural-Language Headings: Match the kinds of questions users ask (“How to set up two-factor authentication on AcmeApp”).
  • Embed JSON-LD Schema Markup: For products, FAQs, tutorials, and events. Schema helps downstream crawlers and retrieval tools extract clean data.
  • Maintain Detailed FAQ Pages: Organize by user intent, phrasing questions exactly as people might ask the model.

3. Publish Authoritative, Evergreen Guides

ChatGPT’s training phases prioritize authoritative sources. Brands that consistently produce comprehensive, evergreen whitepapers and guides earn deeper embedding in the model’s knowledge graph.

Implementation Tips:

  • Select High-Value Topics where users frequently seek clarity (e.g., “2025 trends in remote work tools,” “Choosing the best energy-efficient HVAC system”).
  • Optimize for Readability: Use clear summaries, bullet lists, and call-out boxes to aid both human readers and AI training data processors.
  • Secure Credible Backlinks: Partner with industry publications to cite your research, boosting domain authority.

4. Leverage User Feedback Loops

Since ChatGPT’s future fine-tuning cycles ingest user feedback, you can actively solicit and surface positive interactions.

Strategies:

  • In-App Prompts: After a ChatGPT-driven interaction on your site or via widget, ask users, “Was this recommendation helpful?” and capture their responses.
  • Incentivize Ratings: Offer small rewards (e.g., discount codes) for upvoting plugin responses or filling a brief satisfaction survey.
  • Iterate Rapidly: Use feedback to refine plugin endpoints and update site FAQs, ensuring that next-generation model updates see your highest-rated content.

5. Harmonize SEO & LLM Optimization

Traditional SEO tactics still bolster your ChatGPT presence by making your content more likely to be included in training data and retrieval indices.

Key Areas to Align:

  • Backlink Profile: High-quality inbound links from recognized authorities signal to both search engines and AI trainers that your site is trustworthy.
  • Technical Performance: Fast page loads, mobile-friendly designs, and clean schema implementation ensure that crawling bots and LLM ingestion pipelines encounter no blockers.
  • Content Freshness: Regularly update cornerstone content to reflect the latest statistics, use-cases, and best practices—this shows both Google and LLM retrievers that your content remains relevant.

6. Stay Updated on Model & API Advances

OpenAI continuously refines its models (e.g., GPT-4.5 to GPT-5) and introduces new retrieval techniques. By staying in lockstep with these changes, you can seize newly available channels for visibility.

How to Keep Pace:

  • Subscribe to OpenAI’s Developer Newsletters and Blogs.
  • Attend Virtual Workshops and Webinars on plugin development and RAG best practices.
  • Audit and Re-certify Your Plugin after each major model release to leverage new features like extended context windows or multimodal query support.

Measuring and Maintaining Your ChatGPT Presence

A. Plugin Analytics

  • Usage Volume: Number of API calls per day/week/month.
  • Latency Metrics: Average response time—aim for sub-200 ms to keep interactions fluid.
  • User Ratings: Percentage of positive “helpful” votes versus negative flags.

B. Web Analytics Integration

  • Referral Traffic: Track “ChatGPT Widget” as a source in your analytics platform.
  • On-Page Behaviour: Monitor bounce rates, session duration, and conversion events on pages that are heavily referenced by ChatGPT.

C. Periodic Content Audits

Every quarter, review your site’s top FAQs, guides, and plugin endpoints. Update outdated statistics, refine headings based on emerging user queries, and expand on topics with growing interest.

D. Community Feedback Channels

Engage on developer forums, social media groups, and OpenAI’s own community spaces. Early alerts about breaking changes or common user pain points allow you to adapt faster than competitors.

Common Pitfalls to Avoid

  • Over-reliance on Short-Form Content: Shallow answers and thin articles rarely earn prime placement. Aim for depth and clear explanations.
  • Ignoring Technical Hygiene: Broken schema markup or slow endpoints can consign your content to “never indexed” status.
  • Neglecting Security and Privacy: Plugins must handle authentication securely. A data breach or poorly configured API can lead to de-listing or worse.
  • Underestimating User Experience: A plugin that rates poorly or returns unhelpful answers will see its ranking degrade in future fine-tuning. Always prioritise clarity and accuracy.

Looking Ahead: The Future of Brand Visibility in AI Chat

  1. Hyper-Personalised Brand Mentions

As ChatGPT learns to factor in individual user profiles, it may tailor brand recommendations based on purchasing history or stated preferences. Early adopters of permission-based data sharing will benefit most.

  1. Voice-First Brand Presence

With the rise of AI-powered voice assistants built on GPT-5, brands will compete for auditory prime real estate. Crafting catchy verbal taglines and optimising for spoken-language queries will become crucial.

  1. Augmented Reality (AR) Integrations

Imagine ChatGPT suggesting your furniture brand and immediately overlaying pieces into a live smartphone camera feed. Brands that prepare 3D asset libraries with clean metadata will lead the pack.

  1. Ethical and Trust Signals

ChatGPT is experimenting with transparent sourcing annotations (“According to [Brand]…”). Establishing and publicising rigorous data-privacy, sustainability, and accessibility stances could become ranking factors in the AI context.

Deftsoft: Your AI Partner of Choice

At Deftsoft, we specialise in end-to-end AI integrations that help brands secure top placement in ChatGPT and other LLM-powered platforms. Our offerings include:

  • LLM-Optimised Content Strategy: We audit and restructure your website content—FAQs, whitepapers, and blog articles—to align with conversational AI ingestion best practices.
  • Continuous Feedback Loops: We implement real-time analytics and user-feedback systems, enabling you to fine-tune responses and maintain top visibility.
  • Custom ChatGPT Plugin Development: From API design to deployment, we ensure your product data is live, accurate, and instantly accessible to users.

Partner with Deftsoft to transform your brand’s presence in the AI-driven future. Contact us today to learn how we can elevate your ChatGPT ranking and deliver measurable business growth.

FAQs

Q1: Do I need coding expertise to implement a ChatGPT plugin?
A: Basic REST API knowledge is required, but Deftsoft offers turnkey solutions that handle end-to-end development, from authentication to deployment.

Q2: How often should I update my structured data and FAQs?
A: Aim for quarterly reviews, or more frequently if your product lines or pricing change rapidly.

Q3: Can small businesses benefit from these tactics?
A: Absolutely. Even without a full-scale plugin, structured FAQs and schema markup on small websites significantly boost visibility in ChatGPT’s responses.

Q4: How do I measure ROI from ChatGPT ranking?
A: Track API usage metrics, referral traffic labelled “ChatGPT Widget,” and conversion lift on pages referenced by AI-driven chats.

Q5: What’s the cost of maintaining a ChatGPT integration?
A: Costs vary by volume and complexity, but most mid-sized brands budget for a small dev retainer plus API usage fees. Contact Deftsoft for a custom quote.

Q6: Why choose Deftsoft for ChatGPT and LLM integrations?
A: With deep expertise in OpenAI’s ecosystem, a library of reusable plugin templates, and a track record of measurable performance gains, Deftsoft is uniquely positioned to accelerate your AI roadmap with minimal risk.

Q7: How quickly can Deftsoft deploy a ChatGPT plugin?
A:Typical development and testing cycles range from 4 to 6 weeks, depending on data complexity and security requirements. Express and phased delivery options are also available.

Google Analytics 4: Unlocking the Future of Data Analytics

Posted on by deftsoft

As technology rapidly advances and digital marketing grows increasingly vital, businesses encounter an overwhelming amount of data. The true challenge lies not just in the sheer volume of information available but in extracting valuable insights that can inform strategy and boost performance. This is where Google Analytics 4 (GA4) comes into play — a cutting-edge analytics platform designed to revolutionize how organizations understand and leverage user behaviour. By implementing event-driven data collection and utilizing advanced machine learning capabilities, GA4 equips businesses with the vital tools needed for making intelligent, data-driven decisions. In this blog, we will explore the exciting features of GA4, the advantages it provides, and how it can elevate your data analytics significantly!

The Shift to Google Analytics 4

Understanding the Evolution

Google Analytics has been a staple for digital marketers and businesses alike. For years, Universal Analytics (UA) provided comprehensive tracking capabilities but was built on a foundation that emphasized sessions and page views. While this approach worked adequately for its time, it fell short of addressing the complexities of modern user behavior, which spans multiple devices and platforms.

GA4 represents a significant paradigm shift, reflecting not only technological advancements but also changing expectations regarding data privacy and user experience. This new generation of analytics is designed to provide a deeper understanding of user interactions and journeys. By placing user engagement at the forefront, GA4 enables businesses to capture a 360-degree view of their audience, facilitating more personalized experiences.

Enhanced Data Collection Capabilities

Event-Based Data Model

A truly remarkable aspect of Google Analytics 4 is its event-based data model! Unlike Universal Analytics, which mostly focused on sessions, GA4 considers all user interactions as events. This thoughtful design gives businesses wonderful flexibility and detailed insights into user behaviour, making it easier to understand how users engage with their content.

With GA4, organizations can collect data on specific user actions such as button clicks, video plays, file downloads, and other meaningful interactions. This ability allows businesses to move beyond generic metrics and gain insights into how users interact with their website or app on a more profound level. By capturing a broader range of events, businesses can tailor their content, optimize user experiences, and improve overall engagement.

Enhanced Measurement Protocol

The Enhanced Measurement feature in GA4 streamlines the tracking process. It allows businesses to automatically track certain events, such as scrolls and outbound clicks, without requiring any additional coding. This automation simplifies the onboarding process and reduces the time it takes for organizations to start gathering actionable insights.

With enhanced measurement, analysts can quickly access critical user data, making it easier to identify key trends and behaviors. This improvement is particularly useful for businesses that may not have the resources to implement complex tracking strategies but still wish to capture vital user interactions.

Machine Learning and AI Integration

Google Analytics 4 offers exciting advancements by using machine learning and artificial intelligence to bring you predictive analytics features that enhance what earlier versions could do. With these smart machine learning algorithms, GA4 can reveal interesting patterns and trends in user data, helping organizations feel empowered to make confident, data-driven decisions.

Predictive Analytics

The predictive metrics in GA4 offer amazing insights into user behavior by helping to forecast what they might do next. For example, organizations can spot users who are about to make a purchase or those who might need extra encouragement to stay engaged. By understanding these predictive behaviors, businesses can thoughtfully customize their marketing strategies, connect with users through personalized campaigns, and ultimately boost their conversion rates.

Automated Insights

GA4 provides fantastic predictive analytics that automatically reveal key trends and fascinating anomalies in your data! With its powerful machine-learning abilities, it quickly identifies significant shifts in user behavior, giving you timely alerts. This exceptional feature helps businesses stay adaptable and closely connected to their audience’s true needs, especially in rapidly changing industries.

Cross-Platform Tracking and User-Centric Measurement

In today’s digital landscape, users frequently switch between devices and platforms, making it essential for businesses to capture a holistic view of customer interactions. GA4 excels in cross-platform tracking, allowing organizations to follow a user’s journey seamlessly across multiple devices.

Comprehensive User Journeys

By tracking user interactions across web and app platforms, GA4 enables businesses to understand how users engage with their brand along their entire journey. This holistic view provides valuable insights into user pathways, allowing organizations to optimize their touchpoints for improved engagement.

User-Centric Reporting

GA4 truly puts users at the heart of analysis, giving businesses a wonderful opportunity to segment their audiences by behaviour, demographics, and engagement levels. With this valuable data, organizations can gain exciting insights into individual user preferences, empowering them to craft personalized marketing strategies that genuinely connect with their audience.

For instance, businesses can really strengthen their bond with their audience by looking into user behavior, like distinguishing between loyal customers and casual visitors. This thoughtful approach allows them to craft marketing messages and offers that truly align with the preferences of each group. Focusing on these tailored strategies not only improves the user experience but also boosts the chances of successful conversions!

Privacy-Centric Features and Compliance

With the rise of privacy regulations such as GDPR and CCPA, Google Analytics 4 emphasizes the importance of data privacy. GA4 is designed with compliance in mind, giving users more control over their data and allowing businesses to adhere to regulations without sacrificing valuable insights.

Consent Mode

Consent mode is a wonderful feature that enables businesses to adapt their data collection practices according to user consent. By aligning their data collection with what their audience truly values, companies can build trust and ensure they’re complying with privacy laws, too!

Data Deletion and Anonymization

GA4 provides businesses with tools to manage user data effectively. Users can request data deletion, and GA4 ensures that these requests are handled promptly. Additionally, features such as IP anonymization enhance privacy measures by masking user IP addresses, further protecting user information and securing against privacy breaches.

By prioritizing privacy, businesses not only comply with regulations but also build stronger relationships with users who increasingly value transparency and data protection.

Streamlined Reporting Tools and Analysis

Google Analytics 4 features a redesigned interface that simplifies data exploration and reporting. The analytical capabilities have improved significantly, allowing businesses to generate customized reports that align closely with their specific goals and objectives.

Customizable Dashboards

GA4 makes it easy for users to create personalized dashboards that highlight the key performance indicators that are most important to their business. Instead of wading through endless metrics, analysts can quickly access clear and concise reports that present insights at a glance. By tailoring their reports, businesses can focus on the metrics that truly drive success in their industry.

Plus, GA4 comes with some super handy pre-made templates for all your common reporting needs, making it a breeze to dive into analytics! This thoughtful approach is especially beneficial for smaller organizations that might not have their own dedicated analytics teams.

Data Visualizations

Data visualization tools within GA4 allow users to represent complex datasets in user-friendly formats, making it easier to interpret the data. By utilizing visuals such as graphs, charts, and heat maps, analysts can identify trends and patterns quickly, facilitating more effective presentations to stakeholders.

Visual storytelling fosters a culture of data-driven decision-making by enabling teams to communicate insights and findings clearly. This empowerment ensures that all team members, regardless of their technical expertise, can leverage data effectively.

Integration with the Google Marketing Platform

In a world where data silos can hinder decision-making, GA4’s seamless integration with the Google Marketing Platform serves as a game changer. By connecting GA4 with tools such as Google Ads and Display & Video 360 (DV360), businesses can harness unified data for comprehensive marketing optimization.

Enhanced Marketing Attribution

GA4 allows organizations to measure marketing attribution more effectively. By understanding the complete customer journey, businesses can determine which marketing channels drive the most conversions and allocate their budgets accordingly. This strategic allocation enhances marketing ROI and fosters better campaign performance.

Coordinated Campaigns

The integration of GA4 with Google Ads and DV360 enables businesses to create coordinated marketing campaigns that align messaging across platforms. By utilizing insights from GA4, organizations can refine their targeting strategies and increase the effectiveness of their advertising efforts. This level of synergy ensures that brands reach their audience with tailored messages that resonate.

Migration from Universal Analytics to Google Analytics 4

Transitioning from Universal Analytics to Google Analytics 4 may seem daunting, but with proper planning and execution, the process can be smooth and efficient. GA4 provides detailed guidelines and resources to facilitate this migration, ensuring that businesses can continue leveraging analytics without disruption.

Steps for Successful Migration

  1. Assess Your Current Setup: Evaluate your existing tracking implementation and identify the key events and dimensions you want to capture in GA4.
  2. Configure GA4 Properties: Set up GA4 properties and enable features such as enhanced measurement and integrations.
  3. Consider using a data layer to help track those important custom events and parameters that matter most to your business. It can really enhance your insights!
  4. Test and Validate: Thoroughly test your GA4 implementation to ensure data accuracy and completeness.
  5. Educate Your Team: Provide training for your team members on GA4 features and functionalities to ensure they can use the platform effectively.

As organizations migrate to GA4, they can capitalize on the advanced features and capabilities that this platform offers. The transition also provides an opportunity to review and refine analytics strategies to align with evolving business goals.

The Road Ahead: Embracing the Future of Analytics

Looking ahead, it’s exciting to see that Google Analytics 4 is set to remain at the forefront of user-centric data analytics. With its focus on event tracking, seamless machine learning integration, and privacy-friendly features, GA4 stands out as a must-have tool for businesses eager to better understand their audience and enhance overall performance.

Embracing GA4’s powerful capabilities can significantly enhance organizations’ data-driven decision-making processes, enabling them to achieve their goals in an increasingly competitive environment. For businesses ready to embark on this transformative journey, the time to act is now.

Conclusion: Your Partner in Analytics

In the rapidly changing landscape of digital analytics, Google Analytics 4 offers organizations unprecedented opportunities to harness the power of data. Its user-centric design, machine learning capabilities, and seamless integration with marketing platforms empower businesses to make informed decisions that drive results.

At Deftsoft, we understand that navigating the complexities of analytics can be challenging. That’s why our expert team is here to support you every step of the way. From implementing Google Analytics 4 to providing ongoing training and optimization strategies, we are dedicated to helping you unlock the full potential of your data analytics efforts.

If you’re prepared to elevate your analytics capabilities, reach out to Deftsoft today. Together, we will begin a journey to convert your data into actionable insights, allowing your business to flourish in the digital era. Let us leverage your data to transform analytics into a significant asset for your organization’s success.

FAQs

1. What are the key differences between Universal Analytics and Google Analytics 4?
The main difference lies in their event-based data model and machine learning capabilities. GA4 collects data on specific user interactions, such as button clicks, while offering advanced predictive analytics for a deeper understanding of user behaviour.

2. How does Google Analytics 4 handle data collection and measurement?
Google Analytics 4 employs an event-based data model and Enhanced Measurement protocol to streamline data collection and tracking. It automatically tracks specific events, like scrolls and outbound clicks, without requiring additional coding.

3. What role does machine learning play in Google Analytics 4?
Machine learning algorithms within GA4 enable predictive analytics, identifying interesting patterns and trends in user data. This empowers businesses to make confident data-driven decisions and tailor their marketing strategies.

4. How does Google Analytics 4 address data privacy and compliance?
The platform emphasizes user control over data, consent mode, and features like IP anonymization to handle user requests for data deletion. This prioritization of data privacy helps businesses comply with regulations like GDPR and CCPA.

5. What steps should businesses take when migrating from Universal Analytics to Google Analytics 4?
A successful migration involves assessing the current setup, configuring GA4 properties, implementing data layers for custom events, testing and validating data accuracy, educating the team, and leveraging the platform’s capabilities to refine analytics strategies.

6. What are the benefits of Google Analytics 4 for businesses?
The platform provides user-centric measurement, seamless integration with marketing platforms, and enhanced marketing attribution capabilities. These features empower businesses to understand user behavior, create coordinated marketing campaigns, and drive better performance.

7. How does Google Analytics 4 support cross-device tracking and user-centric reporting?
The platform’s event-based data model captures user interactions across multiple devices, enabling businesses to track user journeys and understand behavior in the context of the entire user experience. User-centric reporting allows for segmentation by behavior, demographics, and engagement levels.

8. How does Deftsoft support businesses in implementing and optimizing Google Analytics 4?
Our team provides expert guidance in setting up GA4, creating customized dashboards, and leveraging machine learning capabilities. We also offer ongoing training and optimization strategies to ensure maximum benefit from the platform.

9. What is the future of Google Analytics 4, and how will it impact businesses?
Google Analytics 4 will remain a key platform for user-centric data analytics, offering continued enhancements and advancements. Businesses that adopt GA4 can expect improved data-driven decision-making, better marketing performance, and enhanced overall competitiveness.

The Beginner’s Handbook to Decentralized Apps (dApps)

Posted on by deftsoft

dApps, an acronym for decentralized apps, has become the talk of the town. With the worldwide blockchain obsession across the globe, tech geeks are paving ways to disrupt the decentralized market. No surprise, the emerging technology has now taken over the app market as well.

Google Trends report,on decentralized apps

According to the Google Trends report, interest in decentralized apps has also shown an upward trend over the last year. We have more stats for you! According to Crypto Potato, decentralized apps witnessed a whopping 77% rise in activity in the first quarter of 2024 and a 7 million daily active wallet user count.

What are decentralized apps or dApps? How does a dApp work? What are the features and types of dApps? What industries are using dApps? Are there any challenges faced in adopting dApps? What is the future of dApps?

If you’re looking for an answer to all these questions, you’re at the right place. We consolidated all the useful information with comprehensive research via our blockchain developers.

Let’s start with the basics.

What is a Decentralized App?

A decentralized app is a Web 3.0 app built on top of blockchain technology. Let’s expand the term ‘decentralized’ to get a better understanding of what a decentralized app is. Decentralized means that there is no central server where the data is stored; however, it uses a distributed ledger technology where the information is stored on a number of nodes. 

Similarly, dApps are decentralized apps as there are no third-party intermediaries. Let me explain it with an example! If you wanted to sell your digital book on a centralized network, you could use PayPal as a payment gateway and create a checkout store that gives the user a book after checking out. Here, PayPal acts as a third-party intermediary.
However, in the case of a dApp, you can directly sell your digital book to the interested buyer without the need for a third-party beneficiary. You can code a smart contract that will be implemented once a user clicks on the payment option.

What is a Decentralized App

How Does a dApp Work?

As discussed above, a decentralized app or dApp works on top of blockchain technology. The backend of the app works on a peer-to-peer decentralized network. A dApp also has a frontend and user interface similar to that of a traditional Web 2.0 app. You can also host the frontend on any decentralized server such as IPFS.

The dApps are usually written in robust programming languages such as JavaScript, C++, Ruby, Go, Python, Solidity, etc.

Although dApps function quite similarly to the traditional apps that exist on Apple Store and Google Play Store, there are some highlighting features of a dApp that are worth noting.

What are the Features of a Decentralized App?

Features of dApps

The following features of the dApp are noteworthy:

  • Decentralized: dApps are decentralized in nature, meaning that they do not function on a central server but rather on a distributed network of computers or nodes. For example, a decentralized application runs on Ethereum, a public, open platform.
  • Consistency: dApps operate the same way no matter what environment they’re running in, unlike centralized applications that run differently on various operating systems such as Windows, MacOS, Ubuntu, and Linux.
  • Dedicated Virtual Environment: All the decentralized applications run inside an isolated virtual environment called the EVM or Ethereum Virtual Machine. It is a virtual environment created to keep smart contract errors or buys at bay. This functionality helps in the seamless functioning of the blockchain network.
  • Open Source: There is no single server or entity that controls the functioning of dApps. These apps are open-source and the code is available for public inspection.
  • Agile: dApps have all the agility to function in various environments irrespective of the function that needs to be performed. When provided with the necessary resources, dApps can carry out any task. 
  • Incentivized: A dApp works on the model of incentivization to the users. It can generate exchangeable and tradable tokens as proof of value. These tokens act as rewards on the blockchain network.
  • Protocol Compliant: Since dApps work on various blockchain platforms such as Bitcoin and Ethereum, they function by following significant cryptographic algorithms to show proof of value. For instance, both Ethereum and Bitcoin function on Proof of Work consensus mechanism protocols. 

What are the Types of dApps?

Decentralized apps or dApps can be classified into various types based on consensus mechanism and functionality. 

Let’s first classify them on the basis of the consensus mechanism:

types of dApps on the basis of consensus mechanism
  • Type I dApps

The type I dApps are the foundational dApps that form the framework for other dApps to be build upon. They have their own blockchains. For example, digital currencies such as Ethereum and Bitcoin, and smart contracts.

  • Type II dApps

The type II dApps are the decentralized apps that function on top of type I dApps since they do not have a blockchain of their own.  They function on the basis of protocols and can have their own protocols. For example, the Omni protocol works on the Bitcoin blockchain.

  • Type III dApps

The type III dApps refer to the dApps with which a user interacts directly and performs actions on it. In other words, the type III dApps are built on top of type II dApps. These dApps have a decentralized marketplace or a digital wallet built on them. For example, an NFT marketplace to trade art or any other digital collectibles.

Now, let’s classify dApps on the basis of functionality:

types of dApps on the basis of functionality
  • Financial dApps or DeFi Apps

Financial dApp is a type of decentralized app that brings peer-to-peer (P2P) payment systems into the limelight. These apps eliminate the need for third-party intermediaries to enable and even create payment gateways. For example, Aave is a decentralized (DeFi) investment platform that allows lending and borrowing of cryptocurrency at both fixed and variable interest rates.

  • Governance dApps

dApps also have significant applications in the government sector, thanks to their unwavering transparency and credibility. These decentralized apps are being used in voting systems and Decentralized Autonomous Organizations (DAOs) that help make decisions on the basis of consensus protocols without the need for a central authority. 

  • Gaming dApps

Decentralized apps have opened the door to another dimension of possibilities by turning virtual characters and artifacts into unique and verifiable assets. You can sell, buy or trade these assets on various marketplaces or even make an NFT out of them. For example, CryptoKitties is a decentralized gaming app that works on EVM where users can sell, buy and trade virtual cats or kittens.

  • Social Media dApps

You can also enjoy decentralized social media networks through dApps. For example, Lenstube is a decentralized social media app where users can share videos, mint their username and create their own Web 3.0 identity. The app is powered by Lens Protocol.

What are the Various Industries Utilizing dApps?

Many industries across the globe have recognized the power of dApps. From real estate to logistics, the blockchain technology has left no stone unturned. Let’s explore the applications of decentralized apps across various industries:

  • Supply Chain Management

dApps implementation in supply chain management has transformed the way in which goods are tracked. The intervention of dApps has allowed direct communication with the business partners, thus leading to improved business operations, enhanced transparency and traceability. 

For example, VeChain is a blockchain-powered platform that improves business operations by enhancing the tracking of goods, products and processes. Another excellent example is the IBM Food Trust uses a private blockchain to provide actionable food supply chain data with immediate access to authorized users, right from the farm store to the end consumer.

  • Healthcare

The utility of dApps in healthcare is quite evident. It significantly helps in securing and managing patient data in a decentralized manner without sharing data with third parties. It also helps to enable interoperability between healthcare providers. 

For example, MedRec is a decentralized record-tracking platform that gives full access to patients over medical record distribution. Patientory is another blockchain-powered software solution that provides control of patient data and incentivizes them through tokens.

  • Real Estate

Blockchain technology has also spread its wings in the real estate industry. It has simplified property transactions and mitigated fraudulent activities since there is no involved beneficiary.

For example, Propy is a real estate transaction platform that uses blockchain for transparent transactions and allows to navigate real estate deals completely online. RealIT offers tokenized assets for investing in real estate as a blockchain-secure passive income source.

  • Entertainment

dApps are also infiltrating the entertainment segment and helping to create more personal relationships between the artist and his cult following. The blockchain technology has also helped in fair revenue distribution amongst the people working in the background in the entertainment industry and introduced direct artist-to-fan interaction.
For example, Audius is a decentralized music streaming platform where users can create immutable and timestamped records through which they can earn bonuses and can be incentivized. Another example is Theta which is a blockchain-powered network for video streaming.

What are the Challenges of dApp Development?

Now that we have talked about the bright side of dApp development, let’s talk about the major challenges that the world is facing in building dApps. The following are the concerning downsides of dApp development:

  • Scalability Issues

Blockchain technology does not offer scalability features like cloud computing. It often lags behind in working up to its full potential in times of network congestion. It often faces low transaction speed when there is a high traffic influx. Not to mention the excessive gas fees that is charged on every payment on the blockchain network. For example, Ethereum has a high gas fee.

  • Security Concerns

Although blockchain is a decentralized and credible technology, it is still not away from the hands of malicious attackers and hackers. Talking about smart contracts, they’re not yet safe to use since they’re prone to many vulnerabilities. You must remember that blockchain itself is a public ledger that offers some kind of transparency.

  • Difficult User Adoption

Unlike Web 2.0, which is easily accessible to users via search engines, blockchain is relatively less accessible. In fact, people are not familiar with the use cases of blockchain. The UI/UX of the dApps is also non-user-intuitive and difficult to adopt.

What is the Future of dApps?

Although there are still plenty of bottlenecks related to the worldwide dApp adoption, the future of blockchain technology looks quite promising. We can expect various emerging trends in the world of blockchain such as Layer 2 solutions, cross-chain interoperability and some notable advancements in blockchain technology. Since traditional cryptocurrencies such as Ethereum and Bitcoin are highly volatile, we can expect the adoption of stablecoins by merchants and enterprises.

Another potential impact of blockchain technology that we can expect in the near future is the enhanced decentralization of the Internet. We can also expect the adoption of a more equitable digital economy. 

Furthermore, the blockchain segment will be regulated in a streamlined manner to leverage the technology. For example, Dubai has already started utilizing blockchain resources to make it a smart city.

Conclusion

dApps are revolutionizing the way the world works. With an enhanced focus on data transparency and traceability, blockchain technology is becoming popular day by day. From supply chain management to the healthcare industry, every segment is exploring the scope of dApps and their decentralized nature. 

Whether you’re a blockchain-powered startup, business organization or enterprise looking to expand the horizons of your dApp app development project, Deftsoft is here to help. With a team of seasoned dApp developers, testers and UI/UX designers, we stand strong as a dApp development company. Established for more than 18 years, our distinguished dApp development services can help you stand out from the crowd and gain a competitive edge.

You can check out our other blogs to gain deeper insights into blockchain technology and beyond.

FAQs:

1. What is meant by a dApp?

A dApp is a decentralized app, meaning that it works by leveraging blockchain technology to build app solutions that do not require any third-party intermediary. It usually works by implementing smart contracts with its frontend and backend, working on consensus mechanisms such as Proof of Work (PoW) or Proof of Stake (PoS) to validate and verify transactions.

2. What are the main features of a decentralized app?

The main features of a decentralized app include that it is open-source, consistent, works on Ethereum Virtual Machine Machine (EVM), agile in nature and works on consensus mechanisms such as Proof-of-Work (PoW) and Proof-of-Stake (PoS). Another important feature of a dApp is that it uses smart contracts for implementing payments and transactions.

3. What are the types of dApps?

There are different types of dApps based on the consensus mechanism such as type I, type II and type III dApps. Other types of dApps include financial, governance, gaming, and social media apps.

4. What are the various industries where dApps are utilized?

The various industries where dApps are utilized include supply chain management, healthcare, entertainment and real estate. For example, it is used for sharing end-to-end data for tracking goods from manufacturers to merchants in supply chain management.

5. Give an example of a dApp.

Audius is a decentralized music streaming platform where users can create immutable and timestamped records through which they can earn bonuses and can be incentivized. This app is great for selling timestamped records as a unique asset in the entertainment segment. A lot of people compare this dApp to Spotify and even find it better than the latter.

How Tech is Transforming Healthcare: Latest Innovations

Posted on by deftsoft

The intertwining of healthcare and technology is poised to expand the industry’s horizons. The health tech market is developing new innovations every day that can transform the very existence of mankind.

The global healthcare industry is expected to grow at a Compound Annual Growth Rate (CAGR) of 8.27% and reach $21.06 trillion by 2030. These numbers attest to tech’s growing dominance in the industry.

In 2024, the healthcare landscape is evolving rapidly, and tech is revolutionizing every facet related to the healthcare domain. This blog highlights the latest innovations and new technologies in healthcare that have the potential to revolutionize the world.

What are Health Tech Innovations?

 No industry has been left untouched by recent technological innovations, and healthcare is no exception. The term ‘health tech’ emphasizes the importance of technological innovations in healthcare.

Whether integrating AR and VR to aid medical professionals with real-time patient information or implementing the Internet of Medical Things (IoMT), the healthcare industry is ready to witness groundbreaking innovations at the intersection of healthcare and technology.

The goal of tech innovations is to improve medical applications, leverage medical data for technical advancements, support research into the diagnosis of various diseases, and enhance the quality of patient care.

Exploring Groundbreaking Innovations in Health Tech

Let’s explore some of the most state-of-the-art and pioneering innovations in the health tech industry.

1. Telemedicine

You must be wondering what telemedicine is in healthcare. According to the WHO, half of the globe’s population does not have access to medical facilities. In the face of such adversities, telemedicine is a revolutionary technology. It refers to remotely accessing interactions with healthcare professionals, even living in another corner of the world. 

This technology has transcended physical barriers, enabling patients to be diagnosed remotely. This health tech application was extremely helpful during the pandemic.

2. Internet of Medical Things (IoMT)

The Internet of Medical Things (IoMT) refers to a collection of devices and applications that can be deployed via Wi-Fi. It is a part of the Internet of Things (IoT) technology.

This connection enables machine-to-machine communication to perform various tasks, such as performing surgeries, tracking patient medication orders, leveraging Remote Patient Monitoring (RPM) to care for patients with chronic diseases, consolidating patient data from wearable devices, and more.

IoMT has brought the concept of telemedicine to life. 

3. 3D Bioprinting

3D printing in healthcare is opening the door to a more targeted approach to patient treatment. For example, the technology has enabled the creation of lightweight prosthetics, casts, and bionics to treat patients’ fractures. 

In fact, the volume of 3D bioprinting opportunities is estimated to cross $6 billion by 2027. Another important application of 3D bioprinting is the creation of biocompatible implants by medical professionals. 

Some other prominent advantages of 3D printing are as follows:

  • Customized bionic prosthetics for knees, skull, etc.
  • Synthesis of high-grade implant materials.
  • 3D-printable life-saving implants for neurological and cardiovascular patients.
  • Reduction in the cost of prosthetics, implants, and bionics, thus making them more economical.

4. Robotics and Automation

Robotics and Automation

There is a significant shortage of healthcare workers in the market. This is where the role of robotics and automation is becoming indispensable. The technology is an excellent method to save time by automating repetitive tasks. 

Some of the notable applications of robotics are mentioned as follows:

  • Robotics and automation technology can automate tasks such as logging patient information and vital signs.
  • It can also be used to keep a historical record of their medical history, manage insurance claims, and more. 
  • For instance, service robots can help clinical staff deliver supplies and medications, assist with surgical procedures, and follow instructions to complete simple tasks.

5. Health Wearables

Health wearables are another budding segment in the health tech industry. One great example of a health wearable is the Apple Watch, which lets you monitor your vitals, such as heart rate, cardiovascular activity, steps, sleep cycle, and menstrual cycle. Yet, this is just the beginning.

These wearable devices use biosensors and digital biomarkers to monitor the user’s data continuously. When they find unusual data, they instantly indicate the user. The latest GWI data suggests that 3 out of 10 working-age Internet users own “smart wrist” devices.

Some other wearable devices apart from smartwatches include smart hearing aids and bio patches. The bio patch technology is revolutionary as it does not require an individual to wear a smartwatch to monitor their vitals. 

6. Personalized Medicine

The concept of personalized diagnosis and medicine is touching new horizons. Artificial Intelligence (AI) and machine learning technologies have enabled life-changing innovations in healthcare. These technologies have enabled precision medicine by examining patients’ genomic makeup and molecular profiles.

Because of this transformative technology, patients can be treated with personalized medicines and treatments tailored to their family history, genetic makeup, immune status, etc. The health tech industry is also leveraging predictive models to develop personalized medicines based on genetics, biomarkers, demographics, and drug levels.

Therefore, personalized medicine is a revolutionary emerging technology in healthcare that allows for tailoring treatments to the varying factors that affect patients.

7. Nanotechnology

Nanotechnology is gaining rapid traction in the health tech industry and is indeed a new tech in healthcare. The nanotech market reached a staggering $68 billion in 2023 and is expected to reach $183.7 billion by 2028, growing at a compound annual growth rate (CAGR) of 22.0%.

The technology has two major applications in the healthcare industry. Let’s take a look at the major applications.

  • Nanotech devices

The first application is the miniaturization of electronic components to develop more efficient and powerful devices. For example, nanosensors can detect proteins, DNA, or other small particles bound to proteins for disease diagnosis, drug discovery, and genetic screening.

  • Nanomedicine

Another important application of nanotechnology is nanomedicine. As the name suggests, nanomedicine refers to nano-sized particles that can be absorbed easily by the human bloodstream because of their small molecular size. This technology enhances drug efficacy and accelerates healing. Technology in healthcare is transforming the industry from effective drug delivery to regenerative medicine. It has also improved vaccine efficiency.

8. Blockchain

Blockchain in healthcare

Known for its high fidelity and security, blockchain technology has also entered the healthcare industry. The technology can be used to maintain tamper-proof electronic medical record (EMR) systems and FHIRChain (Fast Health Interoperability Resources) that cannot be hacked due to end-to-end encryption. The FHIRChain can be used to share clinical data across the globe.

Healthcare networks can also collaborate seamlessly using blockchain technology without compromising security. Another useful application of blockchain technology is the use of smart contracts to address drug counterfeiting, including sharing, storing, and accessing biomedical data.

Also, check: How Blockchain is Transforming the Healthcare Industry?

9. Artificial Intelligence

Another groundbreaking technology in healthcare is the intervention of Artificial Intelligence (AI) in the health tech industry innovations. AI can save lives and improve healthcare for millions of patients worldwide. It can make hospitals more efficient and improve access to healthcare by offering accurate decision-making tools.

One of the most revolutionary applications of AI in healthcare is cancer diagnosis. An AI model can be fed data about a patient’s blood tests, X-ray images of the suspected lesions, and genetic information retrieved from a tissue biopsy.

As Navid Toosi Saidy, PhD in Biomedical Engineering and Medical Device Development, says,

“The trained AI model can rapidly consolidate this information and provide highly accurate predictions of the patient’s diagnosis, treatment options more likely to succeed, and as well as the prognosis.”

AI can also be used to predict outcomes by analyzing a patient’s health history and genomic data.

Bottom Line

The intervention of technology in this industry expedites the process of patient disease diagnosis, analyzes genomic history, and introduces revolutionary treatments with high success rates. With the arrival of technology in healthcare, the world is entering another dimension. 

From Artificial Intelligence to nanotechnology, healthcare professionals are leveraging technology to build a better tomorrow.

FAQs:

What are the latest trends in healthcare?

One of the latest trends in the healthcare industry is the utility of Artificial Intelligence (AI) and machine learning. These technologies are transforming the healthcare landscape, especially in cancer diagnosis. Another emerging tech in healthcare is nanotechnology, which has sophisticated applications in creating nanomedicines.

What are some of the top innovations in healthcare?

Some of the best tech innovations in healthcare include 3D bioprinting of prosthetics, wearable devices such as smartwatches and bio patches, assistance through robotics and automation in hospitals, nanomedicine, personalized precision medicines, telemedicine, Internet of Medical Things (IoMT), EMR and FHIRChain management, etc.

How is the wearable industry transforming healthcare?

One of the most significant innovations in healthcare is the non-invasive blood glucose monitoring device that monitors blood glucose levels with good accuracy. Although the technology has not achieved complete accuracy, tech professionals are working towards refining it.

What are the IoT innovations in healthcare?

One of the major IoT innovations in the healthcare industry is the Internet of Medical Things (IoMT). It can be used for Remote Patient Monitoring (RPM), such as telemedicine, assisting in surgeries, helping medical professionals track medication administration, etc.

Give an example of healthcare innovation.

Artificial Intelligence and deep learning are helping medical professionals predict diagnoses and choose more effective medications. One of the greatest discoveries is that AI can detect early signs of dementia through speech.

Revolutionize Gaming with AI: The Bold Future Ahead

Posted on by deftsoft

The exciting gaming world is on the cusp of a groundbreaking revolution fueled by Artificial Intelligence (AI). AI, a technology that enables machines to simulate human intelligence, is making its presence felt in the gaming industry, transforming gameplay experiences like never before. Gaming with AI is becoming more immersive, challenging, and personalised to each player’s unique preferences. From intelligent non-player characters (NPCs) to procedurally generated worlds, AI is pushing the boundaries of what’s possible in gaming. In this article, we will explore the bold future of AI-powered gaming, examining how it is revolutionizing the gaming landscape and shaping the future of interactive entertainment.

A. Enhancing Gaming with AI

AI is Enhancing Gameplay

Artificial Intelligence is an enormous entity that encapsulates innumerable applications across the globe. Speaking of which, the gaming industry couldn’t be left untouched by AI. The novel technology is extensively benefitting the gaming sector. This is how it is enhancing the gameplay scenario:

1. AI-Driven Game Mechanics and Adaptive Difficulty

AI-driven game mechanics and adaptive difficulty are transforming the way games challenge players. Games can dynamically adjust their difficulty levels by leveraging AI algorithms based on the player’s skill and progress. This adaptive approach ensures that players are consistently engaged and challenged without feeling overwhelmed or bored. Through the analysis of player behavior, learning patterns, and performance data, AI algorithms create a customized and immersive gaming experience. With AI-driven game mechanics, each player can enjoy a personalized journey through the game, making it more enjoyable and rewarding.

2. Procedural Generation and AI-generated Content

Procedural generation, powered by AI algorithms, offers exciting possibilities for creating unique and diverse game worlds. It involves using algorithms to generate real-time game environments, levels, and content. Moreover, this dynamic approach ensures that no two playthroughs are the same, enhancing replayability and exploration. AI-generated content, such as quests, missions, and narrative branches, adds depth and variety to the game. The ability of AI to generate fresh and unexpected elements keeps players engaged and eager to discover what lies ahead. Procedural generation and AI-generated content revolutionize the gaming landscape, allowing limitless possibilities and captivating experiences.

3. AI-powered NPCs and Intelligent Enemy Behaviors

AI-powered non-player characters (NPCs) and intelligent enemy behaviors bring a new level of realism and challenge to games. NPCs can exhibit lifelike emotions, respond intelligently to player actions, and adapt their behaviors based on the game context. This creates more dynamic and immersive interactions, making the game world feel alive. Additionally, AI algorithms enhance enemy behaviors, enabling them to strategize and adapt during combat. Intelligent enemies provide players with more engaging and satisfying gameplay experiences. Hence, games become more immersive, challenging, and memorable with AI-powered NPCs and intelligent enemy behaviors.

B. Immersive Experiences Through AI

Immersive Experiences through AI

Artificial Intelligence (AI) has taken the visual game to the next level. From Virtual Reality to Metaverse, AI is enhancing immersive experiences for individuals. Check out the following to understand what exactly I’m talking about:

1. Virtual Reality and Augmented Reality

The progress in virtual reality (VR) and augmented reality (AR) technologies have been instrumental in creating immersive gaming experiences. Additionally, VR allows players to enter a simulated world, immersing themselves in the game environment. Through AI, VR can provide realistic interactions, responsive environments, and lifelike characters, making players feel like they are part of the game. On the other hand, AR overlays digital elements onto the real world, enhancing the player’s perception of reality. With AI-driven algorithms, AR can seamlessly integrate virtual objects into the player’s environment, creating interactive and engaging experiences.

2. AI-Based Voice Recognition and Natural Language Processing

AI-based voice recognition and natural language processing (NLP) technologies transform how players interact with games. Moreover, voice recognition allows players to use voice commands to control characters or navigate the game. AI algorithms can accurately interpret and respond to a player’s voice, making the gameplay more intuitive and immersive. NLP enables games to understand and process natural language inputs, allowing players to converse dynamically with AI-controlled characters. Therefore, this technology adds depth to storytelling and creates a more interactive and engaging narrative experience.

3. Realistic Graphics and Animations Powered by AI Algorithms

AI algorithms have contributed significantly to advancing realistic graphics and animations in games. AI can generate highly detailed textures, realistic lighting effects, and fluid character animations through deep learning and neural networks. This level of realism enhances the visual quality of games, making them more visually stunning and immersive. AI algorithms also optimize resource allocation and improve performance, allowing games to run smoothly on various platforms without sacrificing graphical fidelity. With AI-powered graphics and animations, games can deliver breathtaking visuals that captivate players and elevate their gaming experiences.

C. AI and Player Personalization

 Including a hint of personalization can elevate the gaming experience for users, thus making them want to come back for more. AI has revolutionized the personalization game with the integration of advanced algorithms. Here’s how AI is adding to the gaming scenario:

1. Personalized Game Recommendations and Adaptive Narratives

AI is revolutionizing the way games are recommended to players. Through sophisticated algorithms, AI analyzes player preferences, gaming habits, and past interactions to provide personalized game recommendations. This ensures that players are presented with games that align with their interests and preferences, enhancing their overall gaming experience. Additionally, AI enables adaptive narratives, where the story and gameplay dynamically adjust based on the player’s choices and actions. This personalized storytelling creates a sense of agency and immersion, making players feel more connected to the game world.

2. Player Behavior Analysis and Dynamic In-Game Experiences

AI-driven player behavior analysis allows developers to understand how players interact with games. By collecting and analyzing data, AI algorithms can understand player patterns, preferences, and skill levels. Anyone can use this information to create dynamic in-game experiences tailored to individual players. For example, AI can adjust the difficulty of challenges, provide targeted rewards, or offer personalized quests based on the player’s behavior. This level of personalization enhances engagement, motivation, and overall satisfaction for players.

3. AI-Powered Player Assistance and Tutorials

AI-powered player assistance and tutorials transform how players learn and improve their skills. AI algorithms can provide real-time guidance, tips, and suggestions during gameplay, helping players overcome challenges and learn new strategies. This assistance can be customized based on the player’s skill level, offering support tailored to their needs. AI-powered tutorials provide step-by-step instructions and interactive demonstrations, ensuring players can quickly grasp game mechanics and get up to speed. Additionally, with AI-powered player assistance and tutorials, players can enjoy a smoother learning curve and a more rewarding gaming experience.

D. AI in Game Design and Development

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It has become easier than ever for the UI/UX designers concerned with the gaming industry, all because of AI intervention. From predicting the most profitable game designs to user utility, Artificial Intelligence is transcending the barriers of the mainstream gaming media. It has benefitted designers as follows:

1. AI-Assisted Level Design and Environment Creation

AI plays a significant role in game design and development, particularly in creating game levels and environments. AI-assisted level design algorithms can generate complex and engaging levels by analyzing gameplay patterns, player preferences, and other factors. This streamlines the design process and ensures that levels are challenging and enjoyable for players. Additionally, AI algorithms can assist in creating realistic and immersive environments by generating realistic terrain, weather conditions, and ambient elements. This AI-driven level design and environment creation process saves time and resources while delivering captivating gaming experiences.

2. Automated Bug Detection and Quality Assurance

AI has significantly advanced in automating bug detection and quality assurance in game development. AI algorithms can analyze code, gameplay data, and other relevant factors to identify potential bugs and errors in the game. This automated bug detection helps developers find and fix issues more efficiently, reducing development time and improving the game’s overall quality. AI can also perform automated testing, simulate player interactions, and provide valuable game performance and stability insights. This ensures that games are thoroughly tested and optimized before release, enhancing the player experience.

3. AI-Based Game Testing and Balancing

AI is revolutionizing game testing and balancing processes. Furthermore, AI algorithms can simulate thousands of gameplay scenarios, enabling developers to test different mechanics, difficulty levels, and balance factors. This helps fine-tune gameplay mechanics, ensuring that the game offers players an optimal and enjoyable experience. AI-based game testing also assists in identifying potential exploits or imbalances, allowing developers to make necessary adjustments before release. By leveraging AI for game testing and balancing, developers can save time, streamline the development process, and deliver more polished and engaging games to players.

Conclusion: Embracing the Bold Future

To fully embrace the bold future of AI in gaming, developers, industry professionals, and enthusiasts need to foster innovation and collaboration. We can collectively shape a brighter gaming landscape by sharing knowledge, pushing boundaries, and exploring new possibilities. Therefore, collaboration between AI experts and game developers can lead to groundbreaking advancements, ensuring that the future of gaming remains exciting and full of possibilities.

At Deftsoft, our team of experienced game developers stays up-to-date with the ever-evolving gaming landscape to deliver comprehensive support throughout all stages of game development. We leverage cutting-edge technology to transform imaginative and thrilling concepts into interactive games for iOS and Android platforms. Contact us now to bring your gaming ideas to fruition and embark on an exciting game development journey.

How Augmented Reality Will Shape Mobile App Development in 2021?

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Augmented reality- A flashy technology is giving your smartphones and tablets extended functionality in mobile applications and also playing a crucial role in mobile app development.

It’s almost three decades since AR was first added to the tech world’s glossary. Boeing first used it as an internal tool for designing. At that time, nobody imagined AR to become a popular technology for the masses. And, who would have thought AR would be accessible to everyone and would become part and parcel of our lives?

AR is growing tremendously and is on the verge of an explosion. This technology has led to an increase in the demand for AR app development. More and more companies are incorporating AR and VR in building mobile applications.

Top companies worldwide have created AR devices for multiple companies like healthcare, media, entertainment, e-commerce, and more. AR has changed how businesses operate, especially e-commerce. It has made it easy for customers to find products creatively. So, what is augmented reality, and what is the hype around it?

What is Augmented Reality?

AR combines the real world and digital visual elements, sound, or other sensors through technology. AR is also referred to as VR. However, AR is not a virtual reality. Unlike VR, AR applications need a headset for operations like Oculus Rift. With the help of AR, app developers combine digital information in the real world in mobile applications.

When we talk of AR, our mind goes to Pokemon Go, the popular app mixed with virtual and real-world reality. Did you know the gaming app got 900 million downloads in its initial release and made $1.2 billion in revenue? The augmented reality market is valued at USD 8.9 billion and is growing at an exponential rate. To further explain the popularity of AR, let’s look at the following statistics.

Augmented Reality Statistics in 2021

Mobile AR market size in 2021

8.9 bn USD

Number of mobile AR active users in 2021

810 m

AR glasses unit sales in 2021

410 K

How is AR Impacting the Scope of Mobile App Development?

Location-Based AR App

Have you ever thought about how mobile phones provide your exact location? It’s because of the location-based AR app that uses geolocation data to provide information about your current location. Location-based apps provide customers an immersive tour of a city or even help you find where you have parked your car? Sound’s futuristic, but it’s a reality!

An Amazing in-Store Experience

Who would have thought you could try out products through your mobile phones without stepping inside the store. AR mobiles apps stimulate products in actual size via virtual trial rooms giving customers an in-store trial experience in the comforts of their homes. AR also helps retailers to keep a check and showcase more stock as compared to the physical inventory. Retail companies that use AR for a state-of-the-art customer experience include Converse, Sephora, and L’Oreal.

Make Way for Innovative E-Learning Experience

If you thought AR is only for shopping, think again. State-of-the-art technology has revolutionized the educational sector. AR can make online education or e-learning more creative and effective; with virtual graphics or animations in real-time, teachers are able to interact with their students better. AR has improved the learning experience and led to better student-teacher interaction.

Social Media Apps Also Use AR

AR is one prime reason responsible for the popularity of Snapchat and Musically. People love apps that are easy and fun to interact with. And, this is the reason why app developers use AR for building unique social media apps that offer high user engagement.

Bespoke Online Shopping Experience

Before buying any product, do you watch demo videos or unboxing videos of the same product? With AR apps, brands and companies offer visualization and configuration of their products. AR plays a key role in removing doubts amongst shoppers by providing real-time information about products. AR also gives freedom to brands from abandoned shopping carts.

What’s the Cost of Augmented Reality in Mobile Apps Development?

The cost of AR app development depends on three key factors.

Location: Where you will use the AR app

Information: What information user gets from the app

Method: How you are going to provide a solution to users

Pro Augmented Reality Tools Used by App Developers

AR app developers use numerous tools for building an AR-based application. Some popular tools include:

ARPA SDKs
ARlab SDKs
Droid AR
Metaio SDK
Vuforia SDK
Wikitude SDK

How to Integrate AR in the Mobile App Development Process?

By now, you would have got an idea of how AR has and is changing the mobile app development domain. With all the frenzy and excitement surrounding the technology, it’s time to check out the basics of incorporating AR in your app. Here we have enlisted the general development phases to consider when integrating AR in your next project.

Find out which AR elements you want to incorporate. For example, informational facts at different locations use GPS or the app to show internal anatomy when pointing the camera at a body part.

Determine how you want to integrate AR elements, i.e., choosing the right AR platform to develop the application.

How will users interact with the app? Whether it will be through push notification, how they will launch AR features in the app. Or they need a QR code to work with the AR feature.

Choose the right AR category from four different categories; marker, markerless/location, projection, or superimposition.

Does your app require a connection for AR hardware like smart glasses? Do you want users to have a hands-free experience? Answer these questions to have a clear picture of what you want in your app.

After reading this comprehensive handbook on augmented reality, are you thinking of creating your AR app? Say no more; the mobile app development team at Deftsoft will transform your dream into reality.

Top 7 Mobile Tech Trends That Define the Era of Immersive Technologies

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Are you all set to witness the latest mobile development trends that will dominate the year 2021? To become successful in any business, you have to keep your finger on the pulse. When we talk about the mobile industry, with its continuous fluctuations, you have to stay on your toes about the latest mobile tech trends.

Mobile development has become the new norm for businesses. Without a mobile-optimized solution, you will be at the risk of losing a significant proportion of your valuable clients. Whether you are a mobile app developer or run a local business, keep a close watch on the tech trends dominating the mobile space.  

There are approximately 3.8 billion smartphone users, and this number is going to increase in the coming years. Hence, there is an opportunity for businesses to use advanced mobile tech technologies to achieve their goals quickly.

The Driving Force Behind Mobile Market Growth: Mobile Tech Trends

The widespread adoption and usage of connected gadgets has led to the growth of mobile industry. Smartphones and tablets affect how customers purchase products, thus providing substantial business opportunities. At present, users want more; the full freedom to decide which app to download or which application to use. 

When consumers have so many choices, it becomes imperative for businesses to encash the opportunities and create solutions that will give them an edge over competitors. Competitiveness and customers’ needs are two primary factors that drive the mobile industry.

Now, let’s talk about the key trends that are defining the mobile tech industry.

Blockchain Apps

Blockchain plays a crucial role in mobile app development. In AppStore and Google Play, you will find lots of applications that work with blockchain. These apps include e-wallets, currency converters, digital asset tracker apps, and networking solutions.

Blockchain is not only for cryptocurrencies; you can incorporate it into many industries to create more sophisticated projects. The primary benefits of blockchain apps include:

– Increase data protection and reduce the risk of data loss.
– Faster transactions
– Simplicity
– Transparency’

Augmented Reality and Virtual Reality 

In 2021, more mobile apps will incorporate AR and virtual reality features. Applications that run on AR and VR offer incredible opportunities to enhance the real–world environment, thus elevating user experience. It was only after the success of the game Pokemon Go that AR caught mobile app developers’ attention. In the past, AR and VR were only used in gaming apps. But, the new trend is the use of AR and VR in mobile apps for practical purposes like object measurement, navigation, education, interior design, user manuals, and more. To keep up with the trend, Google has collaborated with Samsung, Motorola, and Huawei to make smartphones with AR-enabled technology.

Chatbots to Answer User Queries

It’s not possible for customer care personnel to clarify all the customers’ concerns, and customers don’t have the time to get a valid answer. So, it’s essential to use chatbots that will guide and reply to customers immediately. The best thing about chatbots is that they offer 24/7 services reducing the waiting time for customers. Benefits of using chatbots:

– Result in higher customer satisfaction and user experience
– Round-the-clock services to your customers
– Give quick responses without the need for a human associate

Cloud-Based Mobile Apps 

What’s the new hot word in the mobile world? Combining the technological trend with mobile apps will boost productivity, storage capacities, and team collaboration. Numerous apps use cloud technologies, including Microsoft Azure and Amazon Web Services, which come with good cloud computing backup. Google, Youtube, Twitter, and Pixlr also use cloud technology.

Benefits of Using Cloud-based Mobile Apps

– Recover your old data easily.
– Mobile cloud computing technology supports multiple platforms.
– Store and recover data from any locations across the globe.

5G Wireless Technologies 

5 G technology has become the new norm in the mobile world, and it has tremendous capacities for businesses. 5 G wireless technology will make brands more agile and efficient and improve e-commerce sites’ responsiveness.

With 5G technology, you can transfer large amounts of data over wireless brands at 20 Gbps. The new technology is beneficial for the mobile app business. Users will love to shop from a super smooth and fast website, which is only possible if the website uses 5 G technology.

Use of Digital Authentication and Mobile Wallets

 The main reason for abandoned carts is the unavailability of a safe, secure, and fast mobile payment system. Users prefer mobile transaction systems with digital authentication processes that allow them to pay via mobile wallets.

Mobile wallets offer two-step or even multi-step authentication facilities, creating a secure payment environment. Pin or fingerprint verification is the key to achieving security with smartphones and tablets. 

Artificial Intelligence and Machine Learning

In 2017, Apple allowed developers to integrate voice assistant Siri in their applications. Since then, developers have focused on integrating AI and machine learning algorithms into their mobile solutions. Some examples of AI and machine learning in mobile solutions include:

– Chatbots and virtual personal assistants
– Use of motion and facial detection apps
– Financial forecasting solutions
– Speech recognition apps for gaming and entertainment
– Recommendation engines for online shoppers or travelers.

At present, mobile technology has become a must-have for businesses. Enterprises use mobile apps to perform multiple tasks such as selling, buying, and promoting services. For business growth, startups, SMEs, and big enterprises use technology-based apps. Mobile technology not only helps firms make correct decisions but also boosts productivity.  

Brace Yourself for Google Web Stories in 2021

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Guess who is riding on the Google stories trend? It’s not your friend or next-door neighbor who uses Facebook or Instagram to upload their stories. We are talking about Google, the search engine giant.

That’s right; Google now allows website owners to create stories to promote their business. Sound’s exciting, right?  Through Google web stories, businesses can post their short video content on websites without creating an account on social media, Instagram, Snapchat, and Facebook.

Whether you belong to the Gen Z category or are an old school, you will be familiar with Social media stories. We are talking about those circles that appear at the top of your social news feeds, where you can see videos, images shared by your friends, and contacts. Stories have changed the face of social media and now will change the way brands engage with customers on the Google SERP.

Web Stories is a Visual Story Telling Format-Alternative to News Feeds.

An animation of Web Stories

 

https://blog.google/web-creators/web-stories-discover-search/

When stories were first created, advertisers considered it as a new medium to present their products and services.  The reason being story Ads are more creative than conventional Ads that users often skip.  Stories offer an excellent way to create crisp, entertaining, and informative content.

Google announced Google web stories’ placement in its Discover tab on the Google mobile app with 800 million active users. The stories feature is currently available in the USA, Brazil, and India. 

Google web stories have created an opportunity for SEO professionals, marketers, and content creators to enhance their user engagement.

What are Google Web Stories, and Why It’s a Good News for Business?

Google web stories- the immerse, full-screen format allowing users to bring their stories to the web.  Google web stories offer fast-loading full-screen experiences to users. Through stories, you can create visual narratives with trappable interactions and engaging animations.  Although Google stories come in the same trappable format on social media, they appear on search results and on Discover in the Google Android and iOS app.  

Web stories allow you to feature full-service screen video, photos, and audio which can be shared and embedded. Use it to link to other content or pages on your website. According to the latest report, Google is thinking of incorporating quizzes and polls in web stories for better engagement.

What Benefits Google Web Stories Offer to Online Marketers?

Google is the prime platform businesses use to promote their product and services. And now, firms are shifting towards web stories as it provides an interactive space for engagement topped with bookend capacities for viral distribution and monetization.

Why are businesses flocking around this new feature introduced by Google? Let’s find out!

Stories Offer a Higher Reach.

With Google spreading the placement of stores, brands can reach out to any person and not only their followers and target audiences. Web stories are an extension of a website, publishers can reuse them for any purpose; use them as links in social media or on their homepage.

Easy to Create Creative Content

Web stories help in creating creative content. However, to create functional web stories, you must briefly know HTML, CSS, and JavaScript. There are many easy-to-do tutorials on the web that allow you to embed web stories on your website.

Flexibility to Create Customizable Content

Google web stories come with preset templates that you can customize according to your brand and standardized UI controls and share content on other platforms. They also provide a feature to add follow-up content as well.

It Comes with Fast Loading Time.

Slow loading time is the main reason for high bounce rate. Stories allow you to create quick content, thus increasing the loading time. If you don’t want users to read long text, convey a message through stories.

 Sharable and Linkable Content

Through stories, you can share and embed your content across different apps without being confined in a single eco-system. This gives you an upper hand over social media stories, which you can share from one social media app to another.

Keep a Count on the Engagement Rate.

Unless you track the new feature results, you will not know whether it’s working for your brand. Google allows you to measure web story engagement through analytics and bookend capabilities it provides for viral sharing.

What’s the Role of SEO in Google Web Stories?

Wondering how web stories aid in search engine optimization?   Web stories are nothing but web pages that have:

– Their own role
– Link it to other web pages
– They are linkable
– They appear in search results.

This means you can do all the SEO things with web stories that you do on your web pages. Also, web stories are new, so there are no Google guidelines on how Google ranks your search engine stories.

How to Create Web Stories?

– To develop your own stories, there are two options available to users.

– You can either sign up to a 3rd party tool to create stories through drag and drop software and embed them into your website.

– Build a story with custom functionality.

The Future Potential of Google Web Stories

There is a great potential for Google web stories, especially for businesses. Developers are working continuously to make web stories a great tool which business can capitalize. In the coming days, don’t be surprised to see some amazing features on Google web stories, puzzles, and contests, to name a few.

Is it time to start experimenting with the visual storytelling format? Hurry to create your first web story and get ready to see an increase in customer engagement.

Selecting an IT Outsourcing Partner: A Credible Step for Business

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Introduction to IT Outsourcing

Ever wondered how to step up your game in the online market and become the king?  We are sure you certainly have.  But the obstacles you will face include rising consumer expectations, market pressures, and rapid technological change. One thing you need to understand is that being swift, agile, and accurate will get you to the top.  An in-house IT team might be a restraint on the speed.

If responsiveness is the key, finding the right IT staff is the best way to reach the digital market people aspire to.  According to research, more than 60% of employers find it hard to bring in the best IT talent.  Hiring in-house talent also comes with additional costs and increased risk. Outsourcing is the best option to make you the online king.  Wondering how?  By hiring a versatile, diversified team of talented professionals, you can transfer the entire burden onto their shoulders.  The outsourced creative thinkers, developers, and talented designers will help you produce a digital product that will beat your competitors and be your customers’ favorite.

An amazing fact that will astonish you – outsourced global IT services will reach more than $900 billion by 2027.  What is the reason for this jump in the market?  The flexibility and innovation offered when the best outsourcing company is hired.

Why Outsource to an IT company?

With outsourcing comes different benefits, including having people with the skill sets you don’t have within your business.  A diverse influence from IT professionals will always help to improve your game.

Rather than trying to fit in a resource for a vital project, select an outsourced company that can provide the proper support.  It will, in turn, help to get the right assistance for your current project.

More than 30% of organizations choose to outsource.  Wondering why?  The added benefits and talent to your internal team as well as collaborating with a diverse group of people will help to progressively transform your business.

Outsourcing is a win-win situation as not only will you have creative minds on board, you will also be able to stay ahead in your core business.  Experts know the importance of outsourcing; that is why it has been recommended by them.

If you still don’t believe us, go through these benefits on outsourcing an IT service to get a more informed picture.

Cost-effective.  Saving money is a key to running a business, as well as increasing profits, and outsourcing helps you do just that.  With the outsourced service provider’s specialized experience, you can have a clear mind and focus on your core business.

Another added advantage of outsourcing is the reduction in the cost of hiring new IT talent for your firm.  The fixed costs are eliminated when you choose to hire a professional outsourced provider for your project.

Experts on board.  Your outsourcing partner will have the relevant experts on board who can work on different projects.  Their expertise and skills will help your team to develop a broader mindset.  It will allow you to quickly dive into new technologies that may not be available with an in-house team. 

Choosing an outsourcing company will allow you the freedom to have a diversified team that can meet your project’s demands.

Reduction in risk.  Responsiveness is key when project development is in progress.  If you don’t adapt according to technological advancements, you will soon be behind the competition.  Outsourced partners know this very well; they will always be a helping hand, thus reducing your risk.

Your outsourced partner will work within your budget, to tight deadlines, and will be a much better option than in-house staff.

Scalability is another advantage that cannot be overlooked.  Having an ideal partnership is ever-evolving and helps your business to grow at at a faster speed.  This, in turn, will help to develop a strong customer base in the market and stay competitive.

How to Hire the Right IT Outsourcing Partner?

There are several creative agencies to choose from that can help you.  Look for an agency which not only focuses on design and technical services, but is also competent.  Hiring competitive minds for your business will help it flourish and stay ahead in the online game.

Hire an outsourcing partner who will work as part of your firm’s team from the start to the end, and helps you generate a positive outcome.  An experienced partner is preferred so that you have the right talent for your company.

Going big or going home is not the criteria you should use here.  Here are some of the elements to consider before hiring the right outsourcing firm.

A proven track record.  You can find several newbies in the market, but we recommend going for experience.  Search for a partner that has a proven track record in your niche.  Go for long-term, strategic partnerships that will be fruitful for you.

Comprehensive technical skills.   It’s unlikely you’ll find an outsourcing partner that fits every aspect of your product development.  So, look for a partner who has a technical expert team in different areas.  These platforms can include, but are not limited to, video, machine learning/AI and analytics.

Have an approach to partner with a company that will provide you with the best.  

Providing the final product starts with having a great, creative discussion. Choose an agency that is a people-first agency who will help with creative ideas.

Your outsourced partner should have a positive attitude to working with you and excellent communication skills. Hiring a firm that communicates well will always help assess the progress of your project, thus making it a success.

The best outsourcing partner will ensure the successful closure of the project.   

How Can You Make Your Outsourced Project a Success?

Hire someone who will work with you, and not for you.  The success of your outsourced project depends on you as well.  So, here are some tips to having a successful outsourced project.

– Be specific about your goals in a clear way.
– Carry out proper research on the market and view feasibility studies.
– Regularly check the progress of your project.
– Hire a provider who has the relevant experience and works with you.
– Go for a firm that can meet all your requirements and work on your project instantly. The outsourced partner should work in a secure way.

Deftsoft is an IT-based service firm that has a team of creative minds on board and experienced experts under one roof.  With several ongoing and delivered projects, we have the greatest minds who can deliver a successful project.

At Deftsoft, we know how important it is to work with you; we view the broader picture and adapt to working alongside your business’s teams. With the best modern technical methods used, hire our interactive minds for your project.