Tag: seo services

5 Ways to Optimize Website for a Great Digital Experience

Posted on by deftsoft

The optimization of the web site has a more significant impact on the search engine ranking. The online platform is the ultimate platform to conduct business activities. For maintaining your search engine ranking, you make use of digital marketing techniques.

Unfortunately, search optimization results are not static. They keep varying from time to time. Around 90% of internet users are using Google search whose algorithms are continually evolving in an attempt to provide the best results for specific searches. It might help you change your advertising. Your website has to keep up. You can’t only hire an SEO expert to optimize your site once and forget about it for years; you’ll begin to see diminishing results.

With that in mind, you should continuously hunt for new ways which can optimize your website on a constant pace to stay ahead of the search curve. The first steps to optimize your website are:

Work on Building Strong Keyword Research

The SEO process starts with the selection of keyword research. You need a clear understanding of the current search landscape and the required keywords. It is critical to do before website launch, but you need to re-evaluate quite often. The results always change, so it becomes mandatory to keep a record of the latest results.

As per the Google Keyword Planner, you have to start with a particular industry and specific targeted location. The tool will then introduce you to a wide range of search terms, their frequency of search and the competition over those words.

The best method would be to search for the maximum relevant keywords for your business with low competition and higher search numbers.

After identification, make a note of these keywords. Any changes in the basic design of the website will bring variations on your identified keywords which might hurt the optimization process. The selected keywords will help the website optimization and will let you move forward.

Create Great Content with Appropriate Use of Keywords

We all are aware of the fact that the content of the website has a more significant impact on the marketing of the website. To remain in the race of Google listing the entire content should be unique and original. You need to frame the sentences by keeping the keywords in mind. The whole point of content creation is to reach the right and genuine audiences. You shouldn’t leave a single chance to treat your content as a springboard for content ideas. You must try to work on keywords by using them into the posts regularly. The more helpful your content is with the keywords, the closer you are on Google ranking. The right placement of keywords helps in achieving the best SEO results.

Track the Loading Speed

The web development tools and techniques are growing. The languages such as NodeJS and React are already helping to achieve minimum load time. But the websites having more data often have slow speed. We must be aware that Google is going to list out slow sites. So maintaining a reasonable rate of the website has become mandatory, not the option. Here we are not discussing only the home page speed, but the overall speed of inside pages also matters.

Checking speed is again a routine task which webmasters keep on performing regularly. The activities such as posting new content, new products added on pages might slow down the speed of the website. A growing business can’t afford to get penalized for slow speed.

Use Landing Pages

While you are creating landing pages for website optimization., don’t forget to stuff the right keywords. In case, a new promotional strategy or social marketing technique gets added to a marketing campaign, the correct use of keywords is selected. Most relevant keywords concerning individual product into the title and body of the website page.

While designing the landing pages, we must focus on one keyword on one page. If there is more than one keyword on which the focus, is required, then we must create different landing pages. Again this will not be a onetime task. Whenever you add new keywords, the process is revised again.

Update Page Titles

For the SEO purpose, every webpage of your website must have a different title and a meta tag. In some of the site,  the web pages have the same title as their business name. In case your business name is fully optimized there is no issue in using it, but it is highly impractical. The best practice is to add a slogan to the title of the page decently utilizing the keyword.

Optimal Results

The website building and optimizing is more of a practice rather than a one-time designing process. The maintenance of a consistent ranking of the website, it is mandatory to keep updating on design and removing the unused pages or data. The webmaster should keep in mind that SEO is an incredibly deep and ever-evolving strategy, but that means there is always a scope of improvement in your website.

Another aspect of SEO is its linking with the conversions. Both are closely linked. A good SEO, more traffic is expected to provide more opportunities to convert potential customers. Moreover, the website optimized for conversions typically has better metrics, such as load time of page and bounce rate, to rank Google in top searches.

From the above discussion, we have attained an overview to know that website optimization and SEO strategies are the two shores which can never be aligned, but they have to go side by side to maintain optimal web solutions which can result in improved ROI. Some of the must-have features to optimize your website are:

–  Make your site useful for your specific audience to create a pleasant user experience

–  Grow your organic traffic by focusing on the normalization of the website design as per the latest designing standards.

–  Capitalize on existing traffic by maintaining old leads and generating new leads

–  Force your website to work harder to have a high conversion rate

–  Give your audience, what they are aspiring.

– The sites are for customers, not for the technocrats to give unachievable business targets to the competitors.

Once the website is optimized, we should consider applying optimized SEO techniques to drive more business. Some must have SEO optimization methods are:

–  Analyze all of your website data

–  Produce long and value-rich content in a customer friendly manner

–  Focus more on-page SEO

– Optimize for off-page SEO by creating guest blogging, social media activity, influencer marketing, and brand mentions.

– Optimize the website for mobile users

–  Google’s Page Speed Insights gives you valuable listing about page load and the specific things you can fix to make your site faster.

–  Create quality back links.

Conclusion

You must snag the opportunities to optimize your website to make it customer friendly keeping the SEO requirements in mind. In most of the cases, a customer friendly website has high SEO ranking but in fact, the results differ, you can make the changes in the SEO strategy by finding new ways of creating high ranking. Our entire focus should be on creating a UI and UX based websites to pass through search engine reports. With time, you’ll gradually attain good traffic and conversions based on dedicated efforts.

Furthermore, even older content can help you to gain more significant achievements. Don’t discount your efforts as only relevant to the moment. So, keeping rocking by applying right optimizing strategies!

Embrace 10 New Digital Marketing Trends for Better Results in 2019

Posted on by deftsoft

Every year with the advancement of technology, digital marketing trends change. The new marketing campaigns are as per according to the changes in technologies. Here’s how digital marketing is changing in 2019 and what you need to do is to thrive and succeed:

Extensive Use of Artificial Intelligence

As we are already familiar, the power of Artificial Intelligence is touching all the dimensions. This year AI power is going to influence customer segmentation, retargeting, push notifications, click tracking, with enhanced possibilities. The AI technologies are now going to affect the search power by utilizing data from social media platforms and blog posts. It will elaborate a business perspective to find targeted customers and required products and services.

In the year 2019, more than 42% of marketers are going to use AI for business recommendations, and nearly 50% of internet marketing campaigns are going to utilize AI. Another area of use is customer service by monitoring their interest. There are more than 41% of businesses which are going to use AI in their core marketing processes. Real-time personalized advertising insertions and optimization of message targeting are going to the new additions in the digital marketing field.

The future AI-powered image search shopping displaying high quality, dynamic display of product images will make use of online robots and machine learning techniques. Looking at the current scenario, we can say that the businesses adopting AI technologies in 2019 will accelerate their growth. They will be getting an edge over their competitors.

Get Smarter Chatbots:

Connecting to your customers using social media practices is not the only technique. Some of the customers don’t like to give the actual response. In this case, social media campaigns face challenges by not getting the expected results.

Chatbots are the robots using Ai techniques which communicate with the customers as per their terms. Many websites such as Amazon and Flip kart who are dealing with many customers have already implemented Chatbots. In the year 2019, the Chatbots will in frontline and directly affecting digital marketing results.

A Chatbot can provide more useful results which a customer care executive can never achieve. In digital marketing, Chatbots are used to keep track of the customer’s choice and to deliver organized personal services.

If you are planning to incorporate Chatbots in your business in 2019 either for sales or for customer’s help, you need to be aware that Chatbots are not meant to replace multiple human conversations. They can help, but they are still evolving and improving, and it will take some more time.

 Leverage Voice Search

By the end of 2020, most of the searches on Google are going to be voice searches. The adults are using the voice search to a more significant extent than the kids and youngsters. If you are targeting to implement voice search on your website in 2019, then ensure the site is SEO friendly, and its rating is high in Google ranking.

To implement voice search connectivity, it is compulsory that your website should load first before any competitors website opens. Make sure that your site is using HTTPS.

Another vital precaution in using voice search is to use precise answers to the customer’s queries. The use of voice should be done in perfect accord to keep the customer’s behavior in mind. Whether he is looking for an elaborated answer to his question or wants one sentence answer? The final purchase depends on your response. In a way, by applying the voice search module, you have to face the customer directly, you can wait and find answers in a manipulated way. It demands the entire business process to be transparent.

The initial benefits which attracted people to perform voice search are the fast response, easy access, more beneficial for mobile uses and so on. The evolution of high-quality speakers has made it even easier. This trend is going to stay in the coming year.

In digital marketing, voice search will optimize your website for local SEO rankings for which you must do the following:

-Optimization of content for long-tail keywords as the voice search is comparatively long.

-The site must be made content conventional as most of the searches are based on unknown customers. Both the parties ( caller and responder) don’t know each other.

-The voice search depends on the clarity of sentences hence for the excellent responses; the convictions should be clear and specific to the search. Factors like loading time and site organization are also becoming more critical in an age of quick, on-the-go mobile and voice search.

-Voice search will likely increase the sensitivity of search engines. It becomes mandatory that every image, video, and piece of content is tagged with meta descriptions and alt-text. Search engines use these bits of information to categories and serve up your content to users promptly. Without them, you can’t perform an active voice search.

Open Doors Through Conversion Optimization

The cost of online advertising is touching the sky high limit, and the trend will continue in 2019. Conversion optimization is going to be the only way to increase direct sales. The more you optimize your landing page for conversions the favorable will result. Make sure you’re using advanced tools to do A/B testing so that you can squeeze more conversions from the traffic you’re getting.

Another way is to merge email conversions to add in sales. It will help in increasing the ROI by increasing site traffic. IT is going to be a priority in 2019 to compete with business competitors. The main focus to drive more business should be on conversion in 2019.

Activate a Podcast based Application

The people using the podcasts are going to be better buyers as their average income is quite high. To have a big business in 2019 or to expand your dimensions, you need to create a podcast this year.

Podcasts help to deliver the content with a loud message when the person is on the go. In the busy and hectic schedules, the use of podcasts is likely to increase in 2019. When people are active in doing some other task, you voice over the podcasts can help you advertise your business.

Local Influencer Marketing

The latest digital marketing trends have more focus on local influencing marketing in 2019. The Life span of an influencing product in the global market is for a short duration. So, it is better to tie up with a local influencer to plan together long time campaigns and online promotions.

Make use of social media platforms. Follow your competitors and learn about them. Try to establish a communication link with the help of social media. This influencing marketing might lead to a joint venture which can be profitable with your business.

Get Live with Video

The video is still a fascination among internet users and the top channels. The trend of live videos is, however, capturing the attention of website owners and customers. The pattern is going to stay for a long.

To create customer’s choice videos, get into the shoe of the ordinary user and think of what kind of information they will be expecting in a video. Release product demos, Live Q/As and another promotional video for receiving instant responses from customers.

To make a compelling video, first, create a strong content strategy by scratching your brains to put relevant content. Keep in mind, that video is a starting point for marketing and promotion of your product. Step two is to pick the platform which can be useful for your product. Right now, most of the businesses are focusing on YouTube Live and Instagram as space is less crowded. Ensure that the videos contain fun, engaging and great experiences for the audiences.

Video content is the future of digital marketing. The enthusiasm to watch a live video is always more than merely reading the test or a still visual. So, to stay in your business, you need to create leveraging videos. The time has gone where anything would have worked.

 Accelerated Mobile Pages (AMP) and PWA

The mobile devices are driving a great business. The mobile wave has captured more than 60% sales which we can’t ignore.  The second selling channel is Google. In 2019, the priority is to increase Google ranking by reducing the load time of the website. The required speed is initiated by using AMP pages which load in less than0.5 seconds creating a good experience in comparison to mobile pages.

Progressive Web Apps (PWA) exists as a middle ground between your official responsive website and a native app. PWA is an excellent technique to bridge the gap between the mobile app and website pages. The use will continue to grow in 2019 balancing the mobile and web applications.

Some advantages of PWA to your website are:

-Faster loading time
-Better website experience
-Eliminates app development costs

AMP allows your site to render fast to improve website ranking on Google searches while PWA eliminates the high cost of building a mobile app and provides the same great experience to visitors on your mobile site.

Explore New Heights with Native Technologies

The users view ads on the website ever since the evolution of the internet. The website visitors get pop up ads that interfere with their user experience. For a long time, the increasing number of ads has started bothering users. The number of users blocking the ads has increased. The alternative to online ads is native advertising. The look of a native ad is like a web page, and they are not like usual advertisements. Social media and Amazon are promoting native apps. The amount spent on making the name Users can create a shortcut on the apps is going to get doubled this year. They will further expand as the use of social media will become more prevalent.

User-Generated Original Content

There is nothing more attractive than using the practical experience of a user consuming your product. Majorly, there are two advantages of using user-generated content over various marketing channels available to business:

i). Convincing Power: With user-generated content, your current customers are marketing your products for you. It’s like a word-of-mouth campaign. Your customers start feeling attached to your brand, and they connect to you in a better way.

ii). Freeware is the first choice: You don’t have to spend on this type of marketing. It has more power than your other marketing channels. People love to enjoy free things.

The whole idea is to make the customers aware of using the products. Once he is convinced, your work is done. After this, direct advertising has a little effect on online business. All of us must have felt this power which is influencing the digital market. In 2019, the focus will be on producing actual based original content.

Final Trends:

The year 2019 will be about better customer interactions with personalization, automation and AI-powered technology. To stay ahead in the digital marketing curve is to increase conversions in 2019. The focus will be on attracting more customers by using conversational content (Audio and Video) and to built applications for the targeted audience. Let’s gear up ourselves to have an exotic digital marketing boost in 2019!

Explore the Magic Bag of SEO Wizard and Know the SEO Tricks To Do in 2018

Posted on by deftsoft

Though we are listening the term ‘SEO’ for years, for many individuals it is still a mystery and complicated process. For a layman who doesn’t understand the algorithms of Google or in basic words, how exactly Google and other search engines work, SEO is not less than sorcery. It is just like the mysterious book of processes and spells that many people know about, but only a few rare have the command. With the help of these processes, they turn the pages of Google and the other search engines in their favor. Just like sorcery, the art of SEO can be learned; all you need is patience and practice.

However, the path of becoming the great wizard is not a cakewalk. There are various challenges and obstacles that you might have to face. The better you get with the SEO processes, the harder your journey is going to be. Though there would be many things stopping you and discouraging you., you always need to think about new strategies and ways to reinvent the spark of the magic of SEO. Now, you would be asking how to create a new spark? Well, there is no set strategy for this. But according to the Great Masters of SEO, updating yourself with the latest trends and adapting yourself with them is one strategy that is known to give amazing results. Keeping this in mind, today we are going to explore the magic bag of SEO wizard and find out the SEO tricks that should be done in the coming months.

1.Powerful Content Designed for Specific Users

Nobody can challenge the power of content. Among the many tricks that SEO wizards us, this is the best magic trick to make the ranking of your website soar high. According to the latest stats, more than 2 million blog posts are published on the various online portals on the daily basis. Though we are practically drowning in the content, but Google is still demanding for more and so are the users. But here the sole focus is on the content that is useful. If you are efficient to create unique, informative and smart content regularly, you can easily bring fresh leads to your website.

2. Earn and Build Links

After content creation, the next magic trick in the spellbook of SEO wizard is the link building. This is going to be highly popular in the year 2018 and you must know how to create a strategy that would provide you with the best links all over the web. Doesn’t matter how much content or how good content you are creating or how well the incoming links are- there is always the requirement of huge numbers of link building for the overall success of the website. Building links is all about creating new links, while earning links is all about developing strategies that would encourage the readers and other users to NATURALLY and FREELY link back to your page or website. For this trick to work, find out the websites that are relevant to your business

3. Re-Optimize the Present Content

Now, before jumping to the next level of SEO witchcraft, it is better to revise the previously created strategies and this includes checking the content (content of web pages and blogs) and re-optimizing them according to the latest specifications. This process starts with checking each page of the website and finding out the pages that can bring more traffic to the website. These can be low performing pages, outdated blog posts and pages with bad UX/UI. And now, it’s the time to use your magic wand:

• Fix the content structure and make it user friendly.
• Optimize the title tags for enhanced CTR
• Build new internal links that are associated with the topic

4. Go For Mobile Websites

This trick was introduced by the X-gen of SEO wizards after the influx of smart devices among the population all over the world. According to the latest data, at least 50 per cent of the traffic that any website enjoys comes from the mobile devices. Well, in such a scenario, it becomes imperative to think smart and in the favor of smart device. There are several tricks that can help you to create magic through mobile and they include:

• Go for a responsive website that can easily accommodate the needs of all kinds of smart devices
• The content of the website should be optimized for the mobile devices as well. This can be done by keeping the sentences short and crisp.
• Make voice search your ally as voice queries are going to dominate all kinds of web searches.

So, this was all the Master SEO Wizard can tell you about the SEO tricks. Rest is all up to you as with adequate training and smart thinking, you can easily devise your own tricks to ensure that your website not only ranks in the top of the search engines, but also maintains it. So, your training begins from now, Young Sorcerers!