Tag: Digital Marketing Companies

How AI Is Transforming The Future Of Digital Marketing?

Posted on by deftsoft

AI is taking over the digital marketing world! AI is a game-changer when it comes to advertising as it provides marketers with accurate and up-to-date customer data. With AI, business owners can now target their customers based on demographics, behaviors, location, and time of day.

Recently there has been a lot of attention given towards the topic of Artificial Intelligence (AI) in Digital Marketing. It has caused major brands like Google and Facebook to invest millions into the development of chatbots for customer service purposes. 

In this post, we will cover what Artificial Intelligence is and why it’s so important for future marketers to understand how it is transforming the way businesses reach their customers.

What is Artificial Intelligence?

Artificial Intelligence is a term that is rarely used to describe technology and marketing. When people talk about AI, it can mean different things to different people.

The definition of Artificial Intelligence most used in the context of marketing is the ability for a computer system to perform tasks that need analytical or cognitive abilities that humans have. By this definition, no machine has ever been intelligent because it cannot perform tasks without the help of a human. This lack of artificial “intelligence” is what makes computers useful for marketing purposes. 

While computers are intelligent at performing specific tasks, such as following a set of instructions and finding data on an Internet search, they are also very dumb in other ways when compared to humans. 

Thus, let us find out why is it so important?

Why It’s So Important for Future Marketers to Understand the Importance of AI?

Now that we know what Artificial intelligence is, why should we bother understanding it for digital marketing? The answer is simple; AI will be used to make your marketing campaigns more accurate and efficient.

That’s right, not only can computer systems perform tasks that humans are capable of shortly but they can also “think” like human beings. This means that when a computer uses an algorithm to analyze data, it can come up with more accurate and efficient solutions than humans could have formulated on their own. 

The Future of Digital Marketing

Future of Digital Marketing

The future looks bright for marketers and business owners alike. AI will allow your business to target the right customers with the right message based on accurate data. In the past, companies had to rely on demographic data such as gender, race, and age to reach their target market. 

AI can now take things a step further by gathering valuable data based on consumer habits, behaviors, and locations that are not personally identifiable information. With Big Data becoming more important in marketing strategy it is only natural that businesses will rely more on software that can process this information. 

Chatbots also play a major role in the future of digital marketing. It is no longer a question of if chatbots will be used but when will they completely take over the world of business?

Artificial Intelligence has made tremendous strides in recent years and it is only going to get better for businesses. Digital Marketing companies will soon be able to track data about their customers’ online activity and determine what services or products would work best for them based on that data.

How Is AI Transforming the Way Businesses Reach Their Customers?

AI is a tool that will allow corporations to cut ineffective marketing campaigns and use it to their advantage. It analyzes customer data and gives companies the ability to recognize new trends in their market and react accordingly.

With AI, companies will be able to gain insights into their customers’ behavior daily and use that information when creating the most effective marketing strategy possible. For example, if you watch a lot of cat videos online, then you could advertise your business as pet food and treat store that sells cat food. The information from this program would also tell you which marketing tactics are effective for reaching these customers but it also identifies problems such as people who have no interest in your product or service whatsoever. AI has the power to make businesses more profitable. 

As AI gets smarter, it will be able to gather a larger amount of data than ever before and pass on that information to companies so they can create better marketing campaigns.

What Does This Mean for Future Marketers? 

future marketers

Since you have a basic understanding of Artificial Intelligence and its role in digital marketing strategy. Let’s talk about how you can use AI to your advantage and what skills you should develop that will help you best use AI in your business. 

First, Artificial Intelligence is a skill that can only be learned by training. It is an advanced set of algorithms that one can get through background research, studies, and clinical simulation. The best way to learn Artificial Intelligence is by diving into the field of Machine Learning and Deep Learning, etc. 

This type of technology is not currently available to the average person but there are several online courses out on these topics. The skills you will learn will allow you to get an edge over your competition about customer research and marketing strategy.

The Future of Digital Marketing Will Be Determined by Artificial Intelligence!!

To wrap up, as AI technology continues to advance, companies will have access to valuable information that they can use to enhance their marketing strategies and improve their profits. It is time for businesses to realize the importance of data mining and Big Data and how it can help them make smarter decisions. 

Artificial Intelligence will allow companies to implement new technologies that they previously could not afford or would have taken up too much time. Businesses will be able to create more accurate marketing messages tailored to the demographic they are trying to reach. Businesses can target customers based on data about their internet browsing preferences, where they live and what type of car they drive etc.

How Do You Compare PPC With SEO? Choose an Integrated Approach in 2022!

Posted on by deftsoft

The question of who is better between PPC and SEO is very old. The answer is yet to be found. That’s why you will find that even the official resources of Google answer the question of ‘So should I invest in SEO or PPC?’ saying, “Ultimately, it’s up to you which option is best for your business, but it’s worth considering that both SEO and PPC ads can help in different ways.”

We at Deftsoft agree with that and recommend our clients opt for an integrated approach for search engine marketing in 2022. But, if somehow you have to choose one or both, this post will give you a comparison of PPC with SEO based on factors like cost, quality of traffic, the time required to drive results, etc., that may help you make an informed decision.

Understand the Difference Between PPC and SEO        

First of all, it is important to revise the basics of PPC and SEO. PPC stands for pay-per-click advertising, and SEO stands for search engine optimization. PPC is paid, and SEO is free. The purpose of both PPC and SEO is to feature your website on the first page of the search results.

The first three or four paid results with the label of ‘ad’ you see at the top of the search results are the paid search results, which are a result of the PPC of the website. The rest of the results with no specific label you see in the list are organic search results which are the result of the SEO of the website.

There is an entire process of how to do PPC and how to do SEO. Both are in-depth marketing strategies that require extensive skills and knowledge to implement. There is a range of tools provided by Google such as Google Analytics, Google Adwords and Google Search Console to carefully craft PPC and SEO campaigns. Thus, it often gets complex. Most small and medium-sized businesses hire professional digital marketing agencies to run their marketing campaigns, while many prefer to hire an in-house team.  

Compare PPC with SEO

Compare PPC with SEO

Cost of the campaign

The first point of comparison is cost. If you try to run a campaign on your own, it is a simple judgement PPC is paid, and SEO is free. But if you are hiring experts, both will cost you. There is a general notion that PPC is expensive and SEO is cheap. But while making decisions, it is the ROI that matters.

For example, if you spend $2 on a PPC ad and you get a $200 sale. It’s a huge return. But as not all ads convert, you have to take into account the conversion rate also. Thus, PPC may not turn out to be expensive.

On the other hand, SEO is considered cheap with less cost per lead. But if you are trying to rank your website for competitive keywords, it may take an entire year to do so. Thus, SEO can turn out to be expensive. In that case, PPC is cheap. Thus, it depends on competitiveness, business needs, and various other factors which strategy will turn out to be inexpensive.      

Quality of traffic  

It is often said that SEO generates more quality traffic than PPC. There is no doubt in that considering the traffic statistics of the five top websites on the search engine result page. However, a highly targeted PPC campaign can bring more quality traffic than SEO.

 It is because SEO is a wider approach than PPC. Your website may rank for multiple keywords and bring traffic in high volumes, which may or may not convert. But in a PPC campaign, you run a campaign around highly targeted keywords that have higher chances of conversions. Thus, PPC can bring a higher quality of traffic than SEO, opposite to the general notion.       

Time to deliver results

It is no secret that SEO takes time and PPC brings immediate results. No doubt it is true, but the PPC aficionados never look at the downside of the fact the moment you stop paying Google for the ads, you disappear from the search engine. That’s where brands remember SEO. If they had done the SEO, their website would have been there even when they were not paying anyone to do it. Because once you feature in the organic search results, you stay there for a long time. SEO efforts keep bringing you traffic for a long time.

If you know the basics of SEO, you can even stop paying your SEO expert once you are stable at search engine rankings. However, experts do not recommend that, considering Google search engine result listings keep updating and other websites working on the same keywords to rank.

Integrated approach

The paradox of PPC and SEO has been becoming more and more complex day by day. That’s why experts often recommend an integrated approach. It involves using the benefits of both worlds. Whether or not it is right, it too depends on the business needs.

For example, if you are a niche-based e-commerce store that has to beat competitors like Amazon, eBay, and Best Buy, you need a combination of both strategies to beat them, and you can do that with a well-crafted strategy. On the other hand, if you are a small grocery store that wants to target a locality, there is no need to go for both strategies. Only SEO will be enough for you.

Similarly, if you are a well-known fashion store in the city and planning to increase foot traffic for season-based sales, you can run a PPC campaign to immediately target your audience.  

Thus, the choice of the SEO, PPC or integrated approach depends entirely on the business needs, budget, and resources.

It is best to let experts analyze your business, understand your business objectives and recommend you the right solution for search engine marketing in 2022.

Need help deciding a campaign for search engine marketing for your company? Get in touch with Deftsoft‘s search engine marketing experts to find a comprehensive solution for your business within the budget.   

5 Ways to Optimize Website for a Great Digital Experience

Posted on by deftsoft

The optimization of the web site has a more significant impact on the search engine ranking. The online platform is the ultimate platform to conduct business activities. For maintaining your search engine ranking, you make use of digital marketing techniques.

Unfortunately, search optimization results are not static. They keep varying from time to time. Around 90% of internet users are using Google search whose algorithms are continually evolving in an attempt to provide the best results for specific searches. It might help you change your advertising. Your website has to keep up. You can’t only hire an SEO expert to optimize your site once and forget about it for years; you’ll begin to see diminishing results.

With that in mind, you should continuously hunt for new ways which can optimize your website on a constant pace to stay ahead of the search curve. The first steps to optimize your website are:

Work on Building Strong Keyword Research

The SEO process starts with the selection of keyword research. You need a clear understanding of the current search landscape and the required keywords. It is critical to do before website launch, but you need to re-evaluate quite often. The results always change, so it becomes mandatory to keep a record of the latest results.

As per the Google Keyword Planner, you have to start with a particular industry and specific targeted location. The tool will then introduce you to a wide range of search terms, their frequency of search and the competition over those words.

The best method would be to search for the maximum relevant keywords for your business with low competition and higher search numbers.

After identification, make a note of these keywords. Any changes in the basic design of the website will bring variations on your identified keywords which might hurt the optimization process. The selected keywords will help the website optimization and will let you move forward.

Create Great Content with Appropriate Use of Keywords

We all are aware of the fact that the content of the website has a more significant impact on the marketing of the website. To remain in the race of Google listing the entire content should be unique and original. You need to frame the sentences by keeping the keywords in mind. The whole point of content creation is to reach the right and genuine audiences. You shouldn’t leave a single chance to treat your content as a springboard for content ideas. You must try to work on keywords by using them into the posts regularly. The more helpful your content is with the keywords, the closer you are on Google ranking. The right placement of keywords helps in achieving the best SEO results.

Track the Loading Speed

The web development tools and techniques are growing. The languages such as NodeJS and React are already helping to achieve minimum load time. But the websites having more data often have slow speed. We must be aware that Google is going to list out slow sites. So maintaining a reasonable rate of the website has become mandatory, not the option. Here we are not discussing only the home page speed, but the overall speed of inside pages also matters.

Checking speed is again a routine task which webmasters keep on performing regularly. The activities such as posting new content, new products added on pages might slow down the speed of the website. A growing business can’t afford to get penalized for slow speed.

Use Landing Pages

While you are creating landing pages for website optimization., don’t forget to stuff the right keywords. In case, a new promotional strategy or social marketing technique gets added to a marketing campaign, the correct use of keywords is selected. Most relevant keywords concerning individual product into the title and body of the website page.

While designing the landing pages, we must focus on one keyword on one page. If there is more than one keyword on which the focus, is required, then we must create different landing pages. Again this will not be a onetime task. Whenever you add new keywords, the process is revised again.

Update Page Titles

For the SEO purpose, every webpage of your website must have a different title and a meta tag. In some of the site,  the web pages have the same title as their business name. In case your business name is fully optimized there is no issue in using it, but it is highly impractical. The best practice is to add a slogan to the title of the page decently utilizing the keyword.

Optimal Results

The website building and optimizing is more of a practice rather than a one-time designing process. The maintenance of a consistent ranking of the website, it is mandatory to keep updating on design and removing the unused pages or data. The webmaster should keep in mind that SEO is an incredibly deep and ever-evolving strategy, but that means there is always a scope of improvement in your website.

Another aspect of SEO is its linking with the conversions. Both are closely linked. A good SEO, more traffic is expected to provide more opportunities to convert potential customers. Moreover, the website optimized for conversions typically has better metrics, such as load time of page and bounce rate, to rank Google in top searches.

From the above discussion, we have attained an overview to know that website optimization and SEO strategies are the two shores which can never be aligned, but they have to go side by side to maintain optimal web solutions which can result in improved ROI. Some of the must-have features to optimize your website are:

–  Make your site useful for your specific audience to create a pleasant user experience

–  Grow your organic traffic by focusing on the normalization of the website design as per the latest designing standards.

–  Capitalize on existing traffic by maintaining old leads and generating new leads

–  Force your website to work harder to have a high conversion rate

–  Give your audience, what they are aspiring.

– The sites are for customers, not for the technocrats to give unachievable business targets to the competitors.

Once the website is optimized, we should consider applying optimized SEO techniques to drive more business. Some must have SEO optimization methods are:

–  Analyze all of your website data

–  Produce long and value-rich content in a customer friendly manner

–  Focus more on-page SEO

– Optimize for off-page SEO by creating guest blogging, social media activity, influencer marketing, and brand mentions.

– Optimize the website for mobile users

–  Google’s Page Speed Insights gives you valuable listing about page load and the specific things you can fix to make your site faster.

–  Create quality back links.

Conclusion

You must snag the opportunities to optimize your website to make it customer friendly keeping the SEO requirements in mind. In most of the cases, a customer friendly website has high SEO ranking but in fact, the results differ, you can make the changes in the SEO strategy by finding new ways of creating high ranking. Our entire focus should be on creating a UI and UX based websites to pass through search engine reports. With time, you’ll gradually attain good traffic and conversions based on dedicated efforts.

Furthermore, even older content can help you to gain more significant achievements. Don’t discount your efforts as only relevant to the moment. So, keeping rocking by applying right optimizing strategies!