AEM 6.5 vs AEM Cloud | Which one is better?

Let us gain an understanding of Adobe Experience Manager (AEM)

Before comparing AEM 6.5, the most recent version of this Content Management System, and AEM Cloud, we need to understand what exactly AEM (Adobe Experience Manager) is and why we need to compare these two branches of the same tree. 

AEM is a content management system (CMS) and a Data Asset Management (DAM) system that helps businesses or individuals in managing their web content on multiple platforms such as websites, mobile applications, and many others. AEM offers multiple features such as managing web content, managing digital assets, assisting in customer data analysis with the integration of its own Customer Data Platform (CDP), and many others. It’s a complete package if you want your content and digital assets to be managed effectively. 

In 2019, AEM released its newest version, 6.5, with multiple new features as compared to its predecessor, AEM 6.,4, and everyone loved the new features added to it. But, after that, AEM has also released its AEM as a cloud service, and everyone has some questions in mind: that how is it different from AEM 6.5, which is still new and offering multiple new features? 

To find the answers to these questions, here we are with this blog to compare both of these AEM services. It is also important to compare these as the release of AEM Cloud, adobe might be hinting for the End of Support (EOS) for AEM 6.5, which is still not announced yet. But as per the latest information from Adobe, AE< 6.5 will be receiving the updates in the future as well, but till when, it is still not known. If it happens, then the best possible option in front of the users will be the AEM cloud, so it is important to compare these two in terms of the features so that if AEM 6.5 goes down, the users should know whether AEM cloud is suitable for them or not.

AEM 6.5 vs AEM Cloud

AEM 6.5 Overview
AEM Cloud Overview
Adobe Experience Manager (AEM) 6.5 is a comprehensive content management solution for building websites, mobile apps, and forms. AEM is part of the Adobe Experience Cloud suite, enabling businesses to deliver consistent and personalized experiences across various channels. Released in April 2019, AEM 6.5 builds on its predecessor, AEM 6.4, by maximizing productivity and enhancing user experience. It offers powerful content authoring capabilities, empowering marketers and content creators to manage content efficiently without needing extensive IT support.

Key features of AEM 6.5 include improved content fragment models for developers, enhanced asset management with a more intuitive user interface, and streamlined workflows tailored to enterprise needs. With the inclusion of dynamic media, AEM 6.5 allows organizations to deliver media-rich experiences seamlessly. Furthermore, the system supports integration with other Adobe Experience Cloud components, facilitating a more connected ecosystem for personalizing customer journeys.

One of the popular features of AEM 6.5 is the Sites interface, which provides an optimized experience for marketers and authors. It supports various templates and components, making it easier to create and manage multi-language websites. Additionally, AEM 6.5 introduced Headless CMS capabilities, allowing organizations to distribute content easily across multiple platforms and devices while integrating easily with third-party systems.

Overall, AEM 6.5 positions itself as a robust, on-premise, or cloud-enabled solution tailored for organizations prioritizing content management and personalization strategies.
Adobe Experience Manager Cloud, often referred to as AEM as a Cloud Service, represents Adobe’s cloud-native offering of its renowned content management platform. Launched as part of Adobe’s wider move to cloud solutions, AEM Cloud builds upon the foundational capabilities of AEM while offering several enhancements focused on scalability, flexibility, and reduced operational overhead.

Central to AEM Cloud is its ability to deliver content at lightning speed, aided by cloud-native technologies that optimize performance and responsiveness. Built on Adobe’s robust cloud infrastructure, AEM Cloud is designed to support business agility by enabling organizations to adapt to changing demands without the constraints inherent in traditional on-premise deployments. This includes simplified deployment mechanisms and automated scaling to manage vast amounts of traffic during peak times.

AEM Cloud leverages microservices architecture to deliver modular components, meaning organizations can deploy updated functionalities without significant downtime or disruption. Its integration with Adobe Real-Time Customer Data Platform (CDP) and other Adobe Experience Cloud services strengthens marketing capabilities and serves as a cornerstone for creating data-driven, personalized experiences.

Another standout feature of AEM Cloud is the enhanced security model, providing businesses with comprehensive compliance and security protocols tailored for cloud environments. Continuous updates and monitoring mean that users always access the latest features and security enhancements, enabling organizations to stay competitive in a rapidly evolving digital landscape.

In Depth Comparison Based On Features

When evaluating AEM 6.5 and AEM Cloud, it’s essential to look at the various aspects that set these platforms apart. The following comparison highlights key features in terms of deployment, scalability, performance, user experience, integrations, and security.

Deployment

AEM 6.5:
AEM 6.5 can be deployed on-premise or via cloud hosting. While on-premise setups offer organizations control over their environment, they also necessitate significant IT resources for maintenance, updates, and security. Choosing on-premise deployments can limit scalability, as organizations may find it challenging to keep pace with growth, especially during peak traffic periods.

AEM Cloud:
On the other hand, AEM Cloud functions as a completely managed service, utilizing Adobe’s cloud infrastructure. Organizations no longer need to handle the operational challenges associated with conventional IT architecture. Deployments within AEM Cloud are naturally more adaptable, enabling businesses to effortlessly adjust resources based on their requirements.

Scalability

AEM 6.5:
Scalability in AEM 6.5 relies heavily on the organization’s infrastructure. While it supports clustering for load balancing and failover, scaling requires investment in additional hardware and ongoing IT involvement. This may present challenges during traffic spikes when immediate scalability is crucial.

AEM Cloud:
AEM Cloud offers inherent scalability benefits and is designed to handle traffic fluctuations efficiently. The microservices-based architecture allows for on-demand scaling, enabling businesses to expand their resources dynamically without downtime or significant manual intervention. This adaptability is critical for organizations with varying levels of demand.

Performance

AEM 6.5:
Performance in AEM 6.5 relies on the server configuration and underlying infrastructure. While optimization techniques can enhance performance, organizations are responsible for ongoing performance monitoring and tuning, which may extract resources away from core business activities.

AEM Cloud:
With AEM Cloud, Adobe optimizes performance automatically through content delivery networks (CDNs) and caching mechanisms integrated into the cloud infrastructure. This design enables faster content delivery across global regions, providing end users with a consistently high-quality experience in terms of speed and responsiveness.

User Experience

AEM 6.5:

AEM 6.5 focuses heavily on authoring and user interfaces to enhance content creation and management. Its design, along with strong AEM content fragment features and asset management, enables marketers and authors to work effectively. However, as some users might be using an outdated interface, the level of training and experience can differ significantly across teams.

AEM Cloud:
AEM Cloud enhances the user experience further by implementing modern design principles aimed at intuitive navigation and ease of use. Interactive features, analytics integration, and AI-powered insights make crafting personalized experiences more accessible. Additionally, the platform offers continuous improvements, ensuring users benefit from the latest innovations without needing to manage upgrades manually.

Integration

AEM 6.5: 
AEM 6.5 enables extensive integrations, especially with other Adobe Experience Cloud offerings. Although its integration capabilities are strong, establishing and maintaining connections with third-party services can require dedicated IT effort. Additionally, updates in the integration layer might demand considerable modifications to the overall architecture.

AEM Cloud:
AEM Cloud provides improved integration features with Adobe’s ecosystem and third-party applications. Its modular microservices architecture ensures effortless connectivity with various APIs and legacy systems, maintaining flexibility and broadening marketers’ choices. Organizations can integrate data sources and analytics instantaneously, greatly enhancing their capacity to deliver tailored experiences.

Security

AEM 6.5:
Security in AEM 6.5 highlights the importance of self-management. Organizations are required to diligently implement and oversee security protocols, software updates, and vulnerability assessments to protect their environments. Although this approach offers control, it may also create security vulnerabilities due to potential oversights or limited resources.

AEM Cloud:
AEM Cloud enhances security by providing default, built-in compliance with industry standards and best practices. Adobe manages security audits and continuous monitoring, ensuring organizations feel confident that their data and customer information are protected. As updates roll out automatically, customers always have the latest security features without active intervention.

Cost of Ownership

AEM 6.5:
The expense framework for AEM 6.5 can be considerable, primarily due to initial licensing fees and recurring costs linked to infrastructure, maintenance, and staffing. Organizations must also account for the expenses of employing qualified professionals to oversee the platform and guarantee its effective functioning.

AEM Cloud:
AEM Cloud operates on a subscription basis, providing predictable expenses aligned with consumption. This model can lead to lower upfront costs and the ability to align budget resources more effectively. The reduction in IT overhead and operational responsibilities also contributes to a lower total cost of ownership over time.

Wrapping Up

The transition from AEM 6.5 to AEM Cloud represents a major change in Adobe’s strategy for content management solutions. While AEM 6.5 is still an excellent choice for organizations seeking an on-premise option, AEM Cloud transforms the way businesses interact with customers and handle digital content in rapidly changing environments. AEM 6.5 provides stability, familiarity, and control for organizations that prefer to manage their own infrastructure. However, it requires substantial IT resources and has limitations in scalability and flexibility, particularly during high-demand periods.

On the other hand, AEM Cloud introduces a modern, cloud-native architecture that excels in scalability, performance, and user experience. It simplifies operations, automates updates, and provides robust integration capabilities with a focus on delivering real-time experiences. Organizations adopting AEM Cloud can leverage the comprehensive Adobe Ecosystem for targeted marketing initiatives, ultimately optimizing customer engagement and experience delivery. As businesses navigate the complexities of digital transformation, moving towards cloud-enabled solutions like AEM Cloud can yield substantial advantages over traditional on-premise models. Companies looking to future-proof their content management strategies should consider the cloud options available, ensuring that they can keep pace with rapidly changing customer expectations and market dynamics. In doing so, they pave the way for more seamless, personalized, and engaging experiences that resonate with their audiences.

At Deftsoft, we specialize in Adobe Experience Manager development services, helping organizations seamlessly transition to and optimize their use of AEM, whether it’s version 6.5 or AEM Cloud. Our team of experienced AEM developers and consultants can provide the expertise and tailored solutions needed to harness the full potential of your AEM instance. Whether you’re looking to develop customized components, improve content management workflows, or integrate AEM with other business systems, Deftsoft is here to ensure your success.

AEM 6.5 and Salesforce Integration: Enhancing Customer Experiences

Salesforce is a mighty Customer Relationship Management (CRM) cloud-based software. It has unlimited capabilities, from tracking customer activity to marketing to sales. But is there something better than that? 

What if I tell you that you can integrate the software with ten times more powerful tool, none other than the Adobe Experience Manager (AEM)? This will make the complete process of customer acquisition and conversion easier than ever. The whole purpose of AEM integration with Salesforce is its capability to post leads to Salesforce and develop components that fetch data directly from Salesforce.

This blog post will help you learn how to integrate Adobe Experience Manager 6.5 and Salesforce. Moreover, this detailed guide also discusses the benefits of this integration strategy to resist common challenges during the integration of Salesforce with AEM. Before that, let’s discuss what Adobe Experience Manager (AEM) is, the Key features in AEM 6.5, and an overview of Salesforce.

What is Adobe Experience Manager (AEM)?

Adobe Experience Manager is a superior solution that allows businesses to create, manage, and optimize digital customer experiences across the web, mobile, social media, and other digital channels. In short, it is an effective content and digital asset management solution to improve customer engagement and overall online visibility. Adobe Experience Manager was officially launched in the year 2000, earlier known as Adobe Communique (Adobe CQ5). It was in 2013 that it was renamed Adobe Experience Manager.

Since then, it has undergone various versions and updates, 6.5 being the most recent.

New Version, AEM 6.5: Key Features and Improvements in AEM 6.5

Adobe Experience Manager 6.5 debuted in 2019, a year before the COVID-19 pandemic. The version was hyped up and didn’t disappoint anyone at its debut. The key features and improvements in the 6.5 version are given below:

  • SPA (Single Page Application Support): It allows developers to quickly build websites using the SPA (Single Page Application) editor, and marketers smoothly edit content with the space.
  • Smart Crop: Before Adobe Experience Manager 6.5, it was challenging to crop images and videos to fit into multiple layouts. However, now, Adobe Experience Manager 6.5-based Smart Crop features allow seamless focal point cropping.
  • Seamless Content Delivery: earlier, there were many complexities regarding content delivery through creating a fragment model. But, with HTTP APL as a new feature in Adobe Experience Manager 6.5, you can only publish your AEM content from a single source.

Other Improvements: 

=> Resue workflow processes across multiple forms.

=> Digital Asset Management (DAM)

=> Distributing content to multiple mediums

=> Seamless import of content within the Touch UI interface

Introduction to Salesforce: An Overview of Salesforce and its Significance in CRM 

Salesforce, a revolutionary technology, was founded by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. It debuted on March 8th, 1999, and introduced the Software-as-a-Service (SaaS) concept. Salesforce is a cloud-based Customer Relationship Management (CRM) platform that offers various services to help businesses manage their sales, customer service, and marketing.

Significance of Salesforce in CRM (Content Relationship Management): 

Importance of Salesforce

  • Manages all customer data of businesses
  • Tracks lead and opportunities for potential customers
  • Offers Automation capabilities
  • Sales forecasting and reporting
  • Allows personalized communication with customers

Benefits of Adobe Experience Manager 6.5 and Salesforce Integration

Since we’ve discussed Adobe Experience Manager 6.5 and Salesforce in detail, you must know how useful both these technologies are.

But imagine the impact of Salesforce integration with Adobe Experience Manager. It’ll officially be your business’s ‘SERVE’ of the century. Let’s wake up from our dreamy world and discuss some top benefits of AEM Salesforce integration.

  • Enhanced Lead Management: You can effectively capture leads through engaging content by integrating Adobe Experience Manager’s web content management capabilities with Salesforce’s lead management tools.
  • Seamless Customer Experience: The Adobe AEM Salesforce integration creates a unified platform where customer data and interactions are seamlessly shared between Adobe Experience Manager and Salesforce. Therefore, Salesforce AEM integration results in a consistent and personalized customer experience.
  • Improved Content Publishing: With Salesforce, you can see deep insights into trendy topics, demographic information, and customer preferences. Then, by using this data, Adobe Experience Manager can dynamically serve personalized content to website visitors. In short, AEM Salesforce integration can improve your content publishing.
  • 360-Degree View of Customers: Salesforce is primarily used in customer management, including website visits, form submissions, email responses, and sales interactions. By AEM Salesforce Integration, you can get valuable insights to implement a more holistic method of empowering sales and marketing teams.

Step-by-Step Guide to Adobe Experience Manager 6.5 and Salesforce Integration: 

You must be waiting to read this blog post section since it is why you’ve clicked on our page. We know your next business meeting must be awaited. Therefore, without wasting much time of yours, let’s go through the necessary steps for AEM Salesforce integration.

Step #1: Configure a remote access application in Salesforce, and after this, configure Salesforce cloud service.

Step #2: Navigate to Cloud Services in Adobe Experience Manager.

Step #3: Open Third-Party Services and click Configure Now in Salesforce.

Step #4: Create a configuration, for instance, marketer.

Step #5: Open your Salesforce account through login.

Step #6: In Salesforce, go to “Create” and then select “Apps” to access Connected Apps.

Step #7: To connect Adobe Experience Manager with Salesforce, Click New.

Step #8: Enter credentials, including API Name, Contact Email, and Connected App Name. Check the box for “Enable OAuth Settings” and input the Callback URL. For instance, your callback URL may appear as:

http://localhost:4334/etc/cloudservices/salesforce/marketer.html

Customize the server name/port number and page name to align with your specific configuration.

Step #9: To save the salesforce configuration, click ‘Save.’ The previous step created a consumer key and secret, which you should remember to make your Adobe Experience Manager configuration.

Step #10: Now open Adobe Experience Manager, navigate to Cloud Services, and then to the Salesforce configuration. Edit the information and enter the customer key and customer secret.

Step #11: Enter ‘Connect to Salesforce’ to make AEM Salesforce Integration finish.

Step #12: Finally, navigate to your website’s root page. Click Page Properties and select Cloud Services from it. On this feature, add Salesforce (for example, marketer).

Overcoming Challenges: Strategies to Address Common Challenges During Integration

AEM Salesforce integration can help you to establish your brand, ‘IT GIRL’ of an industry. However, AEM Salesforce integration contains many challenges that can resist your dreams of becoming a successful business. So, given below are the top challenges that you should remember during AEM Salesforce integration. Since we don’t want you to fail. We’ve also given a strategy to each challenge.

Challenge #1: Data Mapping and Synchronization

During the AEM Salesforce integration process, aligning data structures between both sides can be pretty complex, resulting in various data synchronization issues.

Strategies: 

=> Prefer to do a detailed data mapping exercise before the AEM Salesforce integration process.

=> Establish clear rules for data updates

=> Consider integration tools for smoother data flow

Challenge #2: Authentication and Security

The AEM Salesforce integration process involves secure communication and data protection; however, sometimes, it can get out of hand.

Strategies: 

=> Consider OAuth 2.0 for secure authentication

=> Use Salesforce’s Adobe Experience Manager’s authentication mechanisms.

Challenge #3: Handing Large Data Volumes

Sometimes, exporting large amounts of data can result in the delay of the whole process.

Strategies: 

=> Use Salesforce’s data management tools

=> Implement Data archiving strategies as recommended by industry professionals.

Deftsoft: Your Trusted Partner for AEM 6.5 and Salesforce Integration

You all are talented businessmen with knowledge of various topics. Furthermore, you must have a team of professional developers to maintain your website. But the problem is that AEM Salesforce integration requires expert skills, years of experience, and professional knowledge. And, deep down, you would know you need a trusted partner to make this possible.

Deftsoft, a leading website development company, offers the best AEM integration services. With over 17 years of experience, Deftsoft is a reputable name. Our highly experienced staff will correctly integrate Adobe Experience Manager 6.5 into Salesforce, allowing smooth content management & customer engagement. Above all that, Deftsoft is a dedicated partner who patiently listens to all your problems and seamlessly finds the answers.

Takeaway: 

In conclusion, the potential of your business lies in strategic integration. Upgrading to Adobe Experience Manager 6.5 alone may not solve the issue. The transformative power comes from combining Adobe Experience Manager 6.5 with Salesforce. This dynamic duo ensures streamlined operations and enriched customer interactions, propelling your business to new heights. Trust Deftsoft, with over 17 years of expertise, to expertly execute AEM Salesforce integration, unlocking unparalleled success. Contact Deftsoft to Elevate your brand from obscurity to prominence today.