Adobe Experience Manger

A Hassle-Free Guide to Integrate Magento 2 with AEM

Posted on February 21, 2024October 16, 2025 by deftsoft

Building an easy-to-use eCommerce platform is good, but offering a personalized experience is great! You’re missing out on the mightiest capabilities of Magento (now called Adobe Commerce) if you’ve not yet integrated with AEM.

Magento has over 677,539 users for enhancing their e-commerce website experience. It was, however, in August 2018 when Magento was acquired by Adobe. Now, it is called Adobe eCommerce. While a large number of individuals harness Magento for a killer Search Engine Optimization (SEO) strategy, novel catalogue-management tools and managing content for their online store, AEM can significantly improve the efficiency of the tool.

This blog is a simple, easy-to-use guide for AEM and Magento integration. Firstly, you’ll learn what Magento and AEM are, the steps to AEM Magento integration and the benefits of the integration.

Let’s begin!

What is Meant by Magento?

Simply put, Magento is a popular e-commerce platform used by numerous professionals as a robust solution for their online B2B, B2C and D2C businesses. Businesses are flocking to this tool like a moth to a flame. After all, it offers tools to attract potential prospects, sell more products and make more money. Adobe Commerce users vouch for its feature-rich omnichannel experience!

Apart from this, it is a Content Management System (CMS) that offers editing, organizing, deleting, modifying, maintaining and publishing content directly from a central interface. Individuals can manage workflow in a collaborative environment through Magento (Adobe Commerce).

“Adobe Commerce is a modern, flexible platform that allows us to present our complex product offering to customers in a friendly, approachable, and easy-to-understand way. It’s aligned with our brand and what customers expect from a modern online shopping experience.”
– Steelcase, a B2B office furniture company

Magento is considered as one of the top 10 e-commerce platforms.

There are over 5,000 downloads of Magento each day, thanks to its vivid features, which are as follows:

Open-source software (community edition)
Simple and flexible back-end
Easy media and content management
Completely headless (de-coupled architecture)
Product publishing and organizing categories
Search Engine-friendly structure
User Management System

What is Meant by Adobe Experience Manager (AEM)?

Adobe Experience Manager (AEM) is a content management system (CMS) and digital asset management (DAM) software that offers sophisticated capabilities. It is Adobe’s proprietary software for managing, publishing, delivering and optimizing digital assets. These digital assets include documents, forms, audio, videos, images, and website content.

From social media to mobile apps, you can ensure efficient and uniform content delivery across various channels. AEM offers personalization and optimization of user experience across multiple channels and social media. This directly enhances prospect engagement and, ultimately, business revenue.

What Sets AEM Apart from Other CMSs?

AEM offers content personalization across varied channels.

The numbers speak for themselves. According to the latest 2023 Q3 report, “The Forrester Wave”, Adobe has been named a distinguished leader in content management.

What-sets-AEM-apart-from-other-CMSs_-1024x536

The highlighting features of AEM are as follows:

Manage and deliver content across various channels
Unified user experience across different devices (mobiles, web)
Solid Digital Asset Management (DAM) tool
Reliable data insights
Customer journey mapping
Enhanced content personalization
Content optimization

Why Should You Integrate AEM with Magento 2?

The AEM Magento integration involves two perspectives: the development and the business.

The Development Outlook

A developer can efficiently develop and manage digital experiences through the unification of the two software. He can analyze both the e-commerce data and content on a single website to make informed decisions critically.

Additionally, the AEM Magento integration cuts down operational costs and streamlines operations, such as customer segmentation, order processing, real-time product updates, etc.

The Business Outlook

It is a daunting task for a business owner to move back and forth between AEM and Magento when keeping track of the shop and content personalization. You can dig deep into the customer journeys and, thus, enhance product sales. AEM and Magento integration helps businesses benefit from automated user analytics, personalized content, and marketing campaigns.

Overall, the objective of AEM Magento integration is to offer personalized shopping experiences.

How to Integrate Magento with AEM Seamlessly?

It is time to address the elephant in the room: how to perform AEM and Magento integration.
The answer is utilizing the Commerce Integration Framework (CIF). For an introduction, CIF is Adobe’s recommended pattern for integrating and extending e-commerce services from Magento and other third-party commerce solutions with the Adobe Experience Cloud. It offers a set of tools, code, documents, and components to speed up Magento and AEM integration.

The benefits of CIF are as follows:

It is an abstraction layer to standardize integrations with multiple systems.
CIF supports headless/omnichannel experiences:
- Single and multi-page applications
- GraphQL endpoints
It offers a serverless and business logic layer for customization and extension of commerce services.
It offers accelerated performance.
CIF provides integration solutions with various Adobe solutions, such as Magento, AEM, Campaign Standard, etc.

Follow along for the steps involved in AEM and Magento integration (now called Adobe Commerce):

1. Download and Install AEM and Adobe Commerce (Magento)

The first step is to download both AEM and Adobe Commerce. Make sure that you download the latest versions of the software.

a. Download AEM from here (AEM release notes).

b. Download Adobe Commerce from here.

2. Download and Configure the CIF Extension

You then need to install an extension on all AEM instances and Adobe Commerce that the CIF comes up with. This is how the integration takes place between the two.

3. Configure CIF Framework

Open AEM and configure CIF by setting up the required configurations, such as base URL, Adobe Commerce authentication credentials and cache settings. These configurations allow seamless configuration between AEM and Adobe Commerce (Magento).

4. Configure Sync Settings

You then need to configure the sync settings to synchronize the customer data and product catalogue between AEM and Magento. You can choose which data you wish to sync and the frequency of the data synchronization process.

5. Utilize the CIF Mapping Tool

After the successful data sync process, map the product and customer data fields inside AEM with the help of the CIF mapping tool. You can then bi-directionally send data between the two tools.

6. Test and Optimize the Integration

The final step is to thoroughly test the integration to guarantee data sync and foster tailored experiences for the users. Keep an eye on the integration to identify any performance problems or bottlenecks, and adjust the configuration as necessary.

What are The Benefits of Magento Integration with AEM?

AEM enhances the shopping capabilities for a user when integrated with Magento. The integration of the two yields the following benefits:

Personalized User Shopping Experience

The Magento (Adobe Commerce) integration with AEM allows business organizations to offer personalized shopping experiences to users based on their search history, demographics, interests, etc. This feature helps businesses boost their sales and increase return on investment (ROI).

One can edit product pages in a few minutes to harness the power of personalized shopping. Catering personalized experiences for customers is a magic potion to attract product sales.

Built-In Analytics Tool

Adobe Experience Manager already comes with multiple built-in tool integrations, such as Adobe Analytics, Target, Adobe Audience Manager, etc. AEM and Magento integration takes the analytics tools to the next level.

Developers can import high volumes of real-time product data from Magento and feed it into AEM for sophisticated user data analysis. This product data includes product price, stock status, title, description, and much more. Therefore, developers can experience faster development and iteration on a website.

Enhanced Security

Adobe Commerce (Magento) is created to tackle certain complex e-commerce problems. One of them is security. Therefore, Magento focuses on the security part, and AEM merely acts as a ‘display layer’ for products.

Boost in the Front-End

The headless integration between Magento and AEM has reduced time-to-market as there is no more developer intervention required to perform content management activities. Adobe AEM can recommend product listings and descriptions. This increased front-end as well as back-end efficiencies.

Efficient Asset Management

When working at a large scale, especially in enterprises, AEM and Magento integration allows them to manage thousands of digital assets, ranging across a wide variety for an e-commerce store.

Marketing and other professionals can drag and drop, search, save and publish their assets and manage remote teams as well.

Easy-to-Launch Marketing Campaigns

With Magento and AEM integration, you can launch marketing campaigns without coding. Anyone can do this using the drag-and-drop functionality by fetching the product database from Magento and organizing the display via AEM.

You can create product teasers, carousels, and experience pages via AEM.

Concluding Thoughts

If you’re an enterprise or large-scale business organization, it completely makes sense to integrate AEM with Magento (Adobe Commerce). To integrate the two software, it is best to deploy the Commerce Integration Framework (CIF).

Magento developers can take a sigh of relief, thanks to the AEM Magento integration. Follow along with our mentioned steps, and you can transform your e-commerce by catering a more personalized experience to your audience. This will gradually lead to increased revenue for your e-commerce store.

In case you’re struggling to integrate the two for your e-commerce store, let our experts do it for you. Reach out for customized AEM and Magento services today!

FAQs:

How to integrate AEM with Magento 2?

Adobe Experience Manager (AEM) can be integrated easily with Magento 2 with the help of Commerce Integration Framework (CIF). Firstly, you need to install and configure both AEM and Adobe Commerce (Magento) > download and configure the CIF framework > configure sync settings > use the CIF mapping tool > create personalized experiences > test and optimize the integration.

Is AEM an e-commerce platform?

AEM is a digital asset and content management system that offers enhanced capabilities for creating personalized content. The content can be created for various channels and devices. Although AEM itself is not an e-commerce platform, it can be integrated with third-party e-commerce solutions.

Are Magento and Adobe Commerce different?

Magento is an open-source e-commerce platform. It was acquired by Adobe in August 2018, which is why it was renamed Adobe Commerce. You need to buy this software, yet you can still access the Magento community.

Can I launch a marketing campaign using Magento-integrated AEM?

Yes, you can easily launch personalized marketing campaigns by integrating AEM and Magento. It allows businesses to analyze users browsing history and interests, thus allowing organizations to target users better.

Can I integrate other third-party e-commerce apps with AEM?

Apart from Magento, you can also integrate other third-party e-commerce apps with AEM for better customer tracking, reduced operational costs, mapping customer journeys, etc.

Adobe Experience Manager (AEM): A Comprehensive Web Content Management System

Posted on December 25, 2018 by deftsoft

The most essential need of the hour for top companies is to stand tall to have an effective online presence. The atomization of business processes is the expected level to conduct business activities by organizations. Activities like digital marketing are quite complex to run with elevated performance.

Tools like Adobe Experience Manager (AEM) are introduced to strengthen the backend and web content management system. AEM is used to manage content and other resources across different channels by creating, processing and manipulating data.

The AEM tool is used to increase a company’s online presence which increases direct sales. To attain high business profits is a major challenge in an online business as the same businesses are emerging in the market in a big way. AEM works as a complete business processing tool right from hiring employees to collaboration with other companies. The AEM tool combines digital content such as images, videos, documents, apps and lists to come up with a single document.

AEM tool aims at reaching target audiences in a big way. It is an enterprise tool that can be used to completely bring a turnaround in conducting business activities. It is considered a comprehensive CMS (Content Management System) for all platforms such as mobile apps, websites and so on.

What is Adobe Experience Manager?

Adobe Experience Manager (AEM) is a website and digital assets content management system that offers a wide variety of functionality and features. Specially built to boost enterprises, Adobe Experience Manager (earlier known as Day Communique/Day CQ) is the epitome of hyper-personalization and web content delivery.

The two primary Adobe Experience Manager products include Adobe Experience Manager Sites and Digital Asset Management (DAM). In short, you can optimize digital experiences through AEM, and enhance customer base through personalized content.

Why Do You Need to Shift to AEM?

Adobe Experience Manager (AEM) is indeed a Content Management System (CMS). However, it is more than that. It is a powerful marketing and analytical tool helping enterprises to yield better results. If you are looking for an enterprise solution that is scalable, secure, and easy to integrate, AEM is the go-to CMS engine.

The highlighting benefits of AEM are mentioned as follows:

Everything at One Place

Enterprises work on a global level. This means that they need to attract multi-linguistic people with a varied set of interests and devices. AEM cuts down the need to manage content for a diverse range of devices and, thus, customizes content itself. It is a central repository for managing, delivering, and optimizing digital assets and analytics.

Easy Workflow

Website content management requires a bunch of workforces to bring results into action. AEM makes work coordination easier by introducing easy workflows for website management and content delivery among the members of an organization.

Personalized Content

Large enterprises have to cater to the preferences of a broad spectrum of audiences. It is a daunting task to create personalized content for each section of the audience. This is where AEM comes in and offers hyper-personalization of content across various devices such as phones, websites, etc.

Flexible Scale-Up Solutions

Since enterprises need to work on innumerable websites, it becomes mandatory to look for scaling-up solutions. Adobe Cloud Services are the perfect example of scaling solutions that allow you to scale up and scale down instances when required.

Automated Generation of Metadata

AEM also automatically generates metadata and content tag designation. This reduces a significant amount of stress on enterprises as they consistently need to publish content. AEM does the job itself so that the enterprise resources can focus on more productive tasks.

Simple Integration

The AEM tool has a high affinity for integrating with various Adobe solutions (Adobe Audience Manager, Adobe Target, etc.) and other third-party applications. For example, you can also connect AEM with Facebook through AEM connectors.

What are the Components of AEM?

Adobe Experience Manager is a digital website and content management system with varied components. These components serve different purposes and utility. The main components of AEM are as follows:

AEM Sites
AEM Assets
Adobe Forms

What is AEM Sites?

Adobe Experience Manager Sites is a content management system that helps manage, create, optimize, and deliver digital experiences across a broad spectrum of channels, such as mobile, apps, websites, etc. It offers uniform content delivery with utmost efficiency.

AEM Sites have the following features:

The mobile applications with responsive features can be built and managed through AEM from one single platform.
AEM Sites contain tools for optimization such as adding shopping carts, and product information sync from other systems for applications like eCommerce.
This is especially helpful for organizations that need to manage many sites across many regions and languages. With Sites, multiple websites can be controlled from one centralized place.
Send a unified digital experience from different devices such as desktop tablets to smartphones and to on-location screens.
Provides the ability to manage and launch marketing campaigns from one central location. Also, organize and store your assets in AEM Sites so they can be easily accessed and used for all of your campaigns.

Digital Asset Management (DAM) is a module of AEM used to design, manage and deliver content, images, and videos to any device or screen.

What is AEM Assets?

Adobe Experience Manager Assets is a powerful Digital Asset Management (DAM) tool that offers automation and related resources to efficiently scale, source, adapt and deliver assets across various channels for audiences. This allows publishers and authors to spend less time searching and adjusting content.

Adobe Assets have the following features:

Assets are easily integrated with the Creative Cloud so that you can bridge creative and marketing workflows. This helps you to deliver consistent quality experiences.
Your assets can be accessed and managed from the cloud.
With Adobe Assets, you can automatically assign metadata and tags to all of your assets. Also instantly create collections of assets that are self-updating and shareable across your teams.
Deliver personalized and targeted experiences to enhance overall productivity.
Users can design workflows for planning, creating, reviewing, approving, and managing asset production.

There are many considerations and situations to prepare for the implementation of AEM Assets. Our team of experts helps you in the implementation process.

What is Adobe Forms?

AEM form is an interactive solution offered by Adobe to manage, create, publish and update complex digital forms. While it takes care of the frontal interface, it also ensures that every process is integrated into the back end, ranging from data to business regulations. Overall, it is a consolidated solution for document security, analytics, authoring, management, and publishing.

A user can access customizable forms from the Adobe Forms portal according to his needs.

Adobe Forms have the following features:

• Create interactive, personalized statements that can be accessed anytime from anywhere.
• Users can complete forms using help text and video, responsive interfaces, electronic signing, and pre-filled fields.
• Adobe Forms provides proactive security and tracking of sensitive documents.
• Develop automated workflows, and merge form data and documents with your existing systems.
• Measure user experience and effectiveness using insights from Adobe Analytics, Target and Campaign.

Adobe Communities helps you to create online community experiences, including forums, user groups, learning forums, and other social features valuable to your brand, customers, and employees.

Conclusion

Adobe Experience Manager is a mighty tool that has redefined standards for content and web/mobile app development. Gone are the days when developers needed to code everything, followed by a long delivery pipeline. Now, the process is more streamlined, thanks to Adobe for releasing AEM. You can check out our varied AEM services that can help you boost your enterprise. Leverage the power of the new-gen software for more personalized user experiences and customer retention.

FAQs:

What is Adobe Experience Manager?

Adobe Experience Manager is a digital asset management and website, forms, and mobile app-building platform. You can handle a variety of digital assets for various channels, such as forms, documents, rich media, images, videos, etc.

What does Adobe Experience Manager do?

Adobe Experience Manager is a web content management tool that helps business organizations build websites and manage their digital assets, such as images, audio clips, forms, documents, rich media, and much more. It offers hyper-personalization of assets for varied devices such as mobile phones, the web, etc. It is a one-stop platform for all your digital needs.

Is AEM part of the Adobe Experience platform?

Adobe Experience Manager is a part of the Adobe Experience suite of varied tools. It helps in building, creating, maintaining, monitoring and optimizing digital experiences by handling web content and digital assets in one place. These digital assets include forms, documents, images, audio clips, and other rich media files. Thus, AEM is a customer-centric tool for managing web content and digital assets across various channels.

Is Adobe Experience Manager easy to use?

Yes, Adobe Experience Manager is an easy-to-use digital marketing tool. Anyone can easily use the tool to manage digital assets. It has a user-friendly interface and requires no coding.

Is Adobe Experience Manager free?

No, Adobe Experience Manager is not free. It is an enterprise-level software, and it does not offer a free trial.

How much does AEM cost?

The standard pricing of AEM software starts at $30,000 per year. The cost of AEM Sites starts from $60,000 per year. The cost of AEM forms starts at $80,000 per year.