The New Year is ahead of us, and our team completes another exciting year with plentiful accomplishments. How prosperous a year turns out is mainly determined by its starting point, and with a positive start, our Deftsoft family successfully managed to deliver the best IT solutions around the globe, through an earnest approach and persistent hard work.
At Deftsoft, the past year has been wonderful with all successful stories that have been written through collective dedication and hard work. As we move on to the New Year, our sight is firm on goals waiting to be achieved, and pinnacles waiting to be accomplished. We take this moment to assure you that, at Deftsoft, the idea is always built upon the foundation of customer and satisfaction, innovation, and inquisitiveness. Together, let’s take the first step towards the year that awaits us and pen countless stories to make every event memorable that defines our professional relationship.
The 2015 year has been phenomenal for us and as we move forward, we celebrate the victorious year of our organization’s establishment. With the coming of a new financial year we look forward for a zestful business ventures internationally through an approach that focuses on quality solutions, pioneering methodologies, and consistent upgrades.
With the blessings of our Almighty, we welcome another year and prepare ourselves for the myriad challenges and the unparalleled success waiting to be unlocked to create result oriented approach that enthrall our clients.
Thank you for your business in 2015 and staying with us. It has been a pleasure helping you reach your goals, and working with you. We look forward to serving you again in the coming year. Live Deftsoft Informatics wishes you Merry Christmas and wonderful 2016!
Author: deftsoft
Using Information as an Asset for the Organization’s Expansion Plans:
In the contemporary business world, information plays a crucial role in determining the credentials of an organization. For the potential clientele, it is all about the power of information held within an organization. However, one must address the question pertaining to information before the debate rages further. Where the line must be drawn when it comes to dependability upon information? The measures that can be termed well enough for securing information and a lot more must be answered before an extensive discussion around information is initiated.
To begin with, information is everything, literally everything. Imagine your organization’s information vanishing for a complete minute. In the given scenario, you won’t be left with anything to work with, build upon, or use as a tool. This is where information and data security come into play. It is necessary for proper software programs to be in place to detect any unwanted outward flow of information from the organization. Taking the example of the recent hacking at Sony, which almost put an end to their movie business, we learnt what confidential data can do if revealed to the public. ‘Wikileaks’ and the hacker group, ‘Anonymous’, have been doing a fine job in showcasing the discreet potential of information.
As an organization, the motive should be to build upon information with information to gain more information. While it may sound confusing initially, but imagine using a single contact to extract more contacts in order to build a database of contacts. For many, this is a routine affair, and this is where one ends up making information their biggest asset. While skill and manpower constitute the physical strength of an organization, the digital strength is measured by the information contained within a venture.
Many entrepreneurs tend to make the mistake of confusing information with a static component. However, it must be realized that information, like your hardware assets and software programs, can evolve with time to generate profitable leads and eventually, monetary benefits.
This is all about information pertaining to the clientele. Another critical aspect lies in the information that has its origins within the functionalities and methodologies of the organization. This usually pertains to the employee performance, tasks accomplished, profits and losses, and an extensive range of statistical data. All this information must be carefully evaluated to enhance one’s understanding of the organization.
As we read above, information can be used as an asset for the expansion of any organization, but the onus lies upon the employees and the top brass to derive substantial output from the given informative setup.
Using Social Media to Enhance the Outlook of your Business and Projections:
Are you the owner of an enterprising business and confused about your options of expansion? Don’t worry, because this perplexity puts you in the league of a million people striving hard to make their first of many millions. While you take your budget and costs towards expensive campaigns and market research programs, spare a thought for the ones who are benefitting from your business, and the ones who could.
During expansion, it is not enough to look for areas where you can expand, but also avenues that can be turned into fortes of expansion. This is where you create the need of your product. Got a small Learning Management System? Put your urban vision behind and look for rural areas and economies willing to invest their human resources in your products, and hence, you embark on an upward journey of expansion.
However, the problem arises when these trends are discreet. Therefore, there is a need to move to the pool of human information to understand trends and advancements that might well be the principles for your expanding business. To start with, employ a team of social media analysts who can detect the direction of the online wind. While this might leave room for multiple channels of communication and thought process, it does raise an important question, and that is of what the civilization needs. Taking an example of the Smartphone market expansion, which, thanks to the iPhone, stands tall, reaping financial profits through countless prodigies?
Avenues of expansion are plenty, but there is a need for an approach that enhances the outlook of your business. Risk taking, calculative investments, and keeping up with the current chain of thought are going to help you project your profits and business better. Therefore, even if you miss out on sharing whatever is on your mind, don’t dare miss out the elements that are on someone else’s mind.
Lighting up Lamps around the Globe with Impeccable IT Solutions throughout the Year:
The festival of lights is upon us, and as our team completes another exciting year with numerous accomplishments, we look back at what we have managed to achieve in the last few months through our earnest approach and persistent striving to deliver the best IT solutions around the globe.
At Live Deftsoft Informatics, Diwali is not only about lighting lamps for a few days in any financial year, but lighting up business ventures internationally through an approach that focuses on quality solutions, innovative methodologies, and consistent upgrades.
The last few months have been phenomenal for us as we celebrated a successful decade of our organization’s establishment. However, days and events like these only serve as a reminder for us of the principles that have helped us channelize the growth of our organization.
As we look towards another year, we prepare ourselves for the countless challenges that are coming our way, the unforeseen situations waiting to happen, and the unprecedented success waiting to be unlocked. With the blessings of our God, we couple our sincerity and dedication to create another year of result oriented methodologies that enthrall our clients.
At Deftsoft, it’s not only about lighting the lamps, but also about sustaining the radiance of those lamps.
We wish you all a very happy and prosperous Diwali!
The Tragic Tale of Paid Advertising on Facebook and its Consequences:
A couple of years back, Facebook ventured into the domain of paid advertising. Clearly, this was a move to promote the idea of profit generation through Facebook. What had once been the medium for creative and inquisitive minds now became a thriving alley for the ones who could swipe their Credit Cards on a regular basis.
Undoubtedly, we all are fond of Facebook likes, and entrepreneurs, we want our business to thrive online, which on Facebook, is reflected through the number of likes. While this may not be conclusive in nature, it does offer enough potential for businesses to expand and reach out to new customers. The curiosity inside us pertaining to the likes on Facebook was what the social media giant capitalized upon, thus building an advertising portal that managed to fool countless people across the globe.
If we do a digital throwback relevant to websites, we shall discover that history has been kind to the innovations that have been unique and user friendly. Many businesses invest a heavy sum in order to get their business online, and yet, they fail to get the desired output. This can be attributed to the fact that companies tend to focus so many resources on their advertising, that they often sideline the primary aspect, which is their very own product.
The story of Facebook subscribers is similar. A swipe of your Credit Card does promise countless likes on your portal, but it doesn’t guarantee any results. The fate of paid advertising on Facebook was soon out in the open as analysts and researchers began discovering the flaw behind the idea of paid advertising.
To witness the implications of the hysteria of paid advertising, go online and visit a few news portals, and calculate the ratio between the active followers on their page against the total subscribers, and you shall find acquaintance with the tragic tale of Facebook Likes.
Implementing SEO in a World without SEO; Getting your Business on Top
The World Wide Web is booming, and it was about time Google became clear with its policies relevant to Search Engine Optimization. Let’s sit back, and for a moment, ignore all those lengthy protocols and algorithms, and talk about getting your business on the first page of Google. Now, imagining there are no protocols and algorithms to help you in your distressing situation, you may look towards alternate routes to get your startup venture on the first page. So, where do we exactly start?
Firstly, get your website in order. Nope, it’s not 1999 anymore, and no one likes static websites with only content and ads that resemble the days of Jurassic Park. As an analyst, I have come across several sites that deal with taxation, revenue, govt. policies, and much more. Even with all the important information, these sites lack on an engaging interface, thus missing out on the chance to create sustained traffic. Therefore, your first priority should be the interface.
Secondly, get your website structure sorted. Dealing in ecommerce? Make sure to take a clue or two from the mother-ship, Amazon. Anyone visiting your site in the initial stages of your business should be hooked to the idea, to the potential of your idea, and to what you have to offer in the near future. Categorization, proper linking, and an impeccable content are necessary to give an engaging and impressive look to your website. So, concentrate your resources there!
Last, but not the least (ignore the cliché) is getting your content in order. Sometime in the future (we are still assuming that the algorithms have not been invented) there would be the rise of keyboards. So, if you are selling mobile phones, jewelry, or a nuclear bomb, make sure you make yourselves heard through your content. Now, don’t be careless to assume that only amateurs would be visiting your site. Content written in a structured, grammatically impeccable, and influencing manner often garners the attention and curiosity of the user. So, make sure your pen is mightier than the sword.
Coming back to the present, with your three-step SEO Strategy implemented along with Google’s invention of SEO. Fortunately, you did all things right, and the god of search engines, Google, would be able to get your business where it rightfully deserves to be, but don’t take those algorithms and keyword density ratios for granted because like God, even Google can help those who first help themselves.
Twitter Tweaks its Tweeting Tradition to Tackle Turning Tables and Traffic:
Twitter is all set to shock its audience of millions worldwide as it plans to roll out a feature that would enable users to extend the length of their tweets from the existing 140 characters. While this shakes the foundation on which Twitter marketed itself for almost a decade, developers are expecting to usher in a new era of tweeting with this upgrade.
So, the first question certainly wishes to reason with this curious move. It doesn’t come as a surprise now when reports from various social media analysts depict the falling traffic of this networking portal. Certainly, a lull has been witnessed in the networking arena for all websites, and that has led to ventures innovating with new ideas, topping the chart with ads.
Twitter, as users have known it for years, comes across as a portal where people are shackled by word count, but not by wit or freedom. The cheeky ones have already made enough merry out of this mayhem, while celebrities enjoyed a greater degree of privacy, teasing their fans on multiple occasions.
What could this move spell for Twitter? Some might argue for a more relaxed form of communication, but hey! Don’t we have Facebook for that already? Instagram (a part of Facebook now) already hosts an array of images. One cannot help but think about the desperation that’s driving Twitter to a point where it ends up killing its own USP.
For the ones who are veteran Twitter users, this upgrade won’t be a happy one. The experiment with 140 characters yielded unforeseen benefits for the website, ranging from Tweet marathons to celeb Q/As. As we approach a new era of social media where privacy ranks higher than interface, we wish for Twitter to innovate within 140 characters only, because that’s what Twitter is all about!
The Big Question: Apple is on its way to become Microsoft, but can Microsoft ever become Apple?
Before you lose yourself in the title, let me inform you that Microsoft has launched an extensive range of toys, leaving most of us surprised. Microsoft isn’t really NSA when it comes to keeping secrets (Snowden would think otherwise though), and yet, they manage to grab a few eyeballs here and there after their annual event. So, let’s get down to the specifics; Microsoft opened us up to a new Surface Pro Tablet (Alright, calm down iPad Pro), a couple of Lumia phones (Quiet! Nexus), and another Microsoft Band fitness (Yep, they still produce these). However, Microsoft went a notch further in challenging Apple’s idea for a smart keyboard with a tiny convertible laptop dubbed as the Surface Book.
However, let’s talk about Microsoft’s numbers. Today, close to 110 million devices are running on Windows 10, more than a century of game play streamed in terms of years, a billion questions for ‘Cortana’, 1.25 Billion downloads from the Microsoft App Store, and an enthralling 400% increase in developer revenue since the new version of Windows was rolled out. For the sake of not being too mathematical, let’s just ignore the fact that there are 8 million PCs that are already using Windows 10.
Make no mistake, these numbers do not mean much in the World market. For a consumer, this is nothing but a long string of numbers that do not support his momentum in Temple Run or Subway Surfers. Microsoft, with all its surprises can attain a respectable position in the world market, yes, but can it rival its biggest competitor when it comes to mobiles and tablets? Will the world ever be crazy for Surface Pro as they are for iPad Pro, even with the latter being an overpriced digital commodity? Apple, with its desktops and the recently launched iPad Pro, took the fight to Microsoft. A sweet session of browsing and game playing on iPad Air can convince anyone to dump their desktops so deep that they never have to worry about them again. Apple is well on its way to become Microsoft, but can Microsoft ever be Apple?
For the ones who managed to escape the complexity of this title, here are few things to ponder upon? What drives Apple today, or what drove Microsoft yesterday, to the pinnacles of success and an expansion rate that defied every business model there ever was?
The past, the present, and the future, are written by the ones who dare to innovate. Apple has been successfully doing that. Even with little roadblocks, it has managed to retain the attention concentrated upon the brand worldwide. Microsoft has some hope with the new version of Windows doing well, but it’s not the engine of the car that is failing them, it’s the car itself. Apple, well you guys have managed to design a pretty good car, just keep that engine running. Apple is what Microsoft meant to us in the 90s, and the eye raising question is, who will own the next decade of technology worldwide?
Deftsoft Completes 10 years with a scintillating celebration on its Foundation Day!
One of the most prominent names in the domain of IT Solutions, Live Deftsoft Informatics completed a decade of unprecedented growth and unparalleled success with a bang. As the management hosted a joyous gathering at Hotel Dawat in Mohali, the team of Deftsoft comprising of over 150 people gathered to celebrate this momentous occasion.
The event began with the traditional welcome of guests with badges, bouquets, and chocolates for kids who accompanied the team of founders. The inauguration was a special affair with the Managing Director, Mr. Amaneet Brar, revisiting the past to share the persistent dedication, hard-work, and commitment that has brought Deftsoft closer to the threshold of success. Also, there was a motivating and thought provoking speech by Mr. Amaninder Brar, who has brought laurels to the organization with intelligent operating procedures.
Setting the pace for the celebrations, Angad, son of Mr. Amaneet Brar, enthralled everyone present with an energetic dance which followed a mesmerizing performance on the mike from on the members. More color was added the event with a folk dance from the state of Himachal Pradesh, Western Dance, and the evergreen Bhangra and Malwai Giddha. All these performances were a result of tremendous cooperation and coordination of members from different departments. The same principles that brought all of them together on the stage have also enabled the organization to succeed over the course of 10 years.
DJ Party followed after a sumptuous lunch as everyone liberated themselves with an energetic dance. An award ceremony was also organized to commemorate the tremendous work done by the members over the past few months. In the end, the Internet Marketing Department was honored with the award for ‘Best Department’ for its consistent success and efforts in helping Deftsoft as it attained pinnacles of glory and prosperity.
As Deftsoft sets foot into another decade, the organization focuses on diversification as it caters to needs in the IT Sector across the globe. After an energetic display of performance and talent, the team enters a new decade with a rejuvenated mind.
For all those seeking photographs of the event, they can visit the official Facebook Page of Deftsoft Informatics.
Deftsoft Informatics to celebrate a glorious decade with foundation day celebrations
As Deftsoft Informatics completes a decade building imagination through curiosity, leading innovation through intelligence, and catering to an extensive clientele through dedication and persistence; the team has a lot to look back to. For a company that started out with the sole objective of imparting intelligent solutions to ventures and organizations all over the globe, Deftsoft Informatics has come a long way in achieving the pinnacles of success and recognition on a global level.
To celebrate this decade old commitment, the management has organized a party for the entire team, comprising of close to 200 employees, on 12th September, 2015. The venue selected for the celebration is ‘Hotel Dawat’ in Phase-5, Mohali. The in-house party is going to be colored with the participation of the entire Deftsoft team.
To further complement the celebrations, team members are participating in various folk dances, Skit, modeling, and even western dance. Undoubtedly, the entire Deftsoft team is looking forward to the weekend with great enthusiasm.
For more details regarding participation and timings, team members are requested to connect with the HR Department. The party awaits the presence of the entire Deftsoft family.