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How Do You Compare PPC With SEO? Choose an Integrated Approach in 2022!

Posted on December 10, 2021October 29, 2025 by deftsoft

PPC vs SEO- The question of who is better between PPC and SEO is very old. The answer is yet to be found. That’s why you will find that even the official resources of Google answer the question of ‘So should I invest in SEO or PPC?’ saying, “Ultimately, it’s up to you which option is best for your business, but it’s worth considering that both SEO and PPC ads can help in different ways.”

We at Deftsoft agree with that and recommend our clients opt for an integrated approach for search engine marketing in 2022. But, if somehow you have to choose one or both, this post will give you a comparison of PPC with SEO based on factors like cost, quality of traffic, the time required to drive results, etc., that may help you make an informed decision.

Understand PPC vs SEO

First of all, it is important to revise the basics of PPC and SEO. PPC stands for pay-per-click advertising, and SEO stands for search engine optimization. PPC is paid, and SEO is free. The purpose of both PPC and SEO is to feature your website on the first page of the search results.

The first three or four paid results with the label of ‘ad’ you see at the top of the search results are the paid search results, which are a result of the PPC of the website. The rest of the results with no specific label you see in the list are organic search results, which are the result of the SEO of the website.

There is an entire process for PPC and SEO. Both are in-depth marketing strategies that require extensive skills and knowledge to implement. Google provides a range of tools, such as Google Analytics, Google Ads, and Google Search Console, to carefully craft PPC and SEO campaigns. Thus, it often gets complex. Most small and medium-sized businesses hire professional digital marketing agencies to run their marketing campaigns, while many prefer to hire an in-house team.

Compare PPC with SEO

Cost of the campaign

The first point of comparison is cost. If you try to run a campaign on your own, it is a simple judgment that PPC is paid, and SEO is free. But if you are hiring experts, both will cost you. There is a general notion that PPC is expensive and SEO is cheap. But while making decisions, it is the ROI that matters.

For example, if you spend $2 on a PPC ad and you get a $200 sale. It’s a huge return. But since not all ads convert, you also have to take the conversion rate into account. Thus, PPC may not be expensive.

On the other hand, SEO is considered cheap, with a lower cost per lead. But if you are trying to rank your website for competitive keywords, it may take an entire year. Thus, SEO can be expensive. In that case, PPC is cheap. Thus, it depends on competitiveness, business needs, and other factors, which strategy will turn out to be the most cost-effective.

Quality of traffic

It is often said that SEO generates more quality traffic than PPC. There is no doubt in that, considering the traffic statistics of the five top websites on the search engine result page. However, a highly targeted PPC campaign can bring more quality traffic than SEO.

It is because SEO is a wider approach than PPC. Your website may rank for multiple keywords and attract high volumes of traffic, which may or may not convert. But in a PPC campaign, you run a campaign around highly targeted keywords that have higher chances of conversions. Thus, PPC can bring a higher quality of traffic than SEO, contrary to the general notion.

Time to deliver results

It is no secret that SEO takes time, while PPC delivers immediate results. No doubt it is true, but the PPC aficionados never look at the downside of the fact the moment you stop paying Google for the ads, you disappear from the search engine. That’s where brands remember SEO. If they had done the SEO, their website would have been there even when they were not paying anyone to do it. Because once you feature in the organic search results, you stay there for a long time. SEO efforts keep bringing you traffic for a long time.

If you know the basics of SEO, you can even stop paying your SEO expert once you are stable at search engine rankings. However, experts do not recommend that, as Google search results keep updating and other websites are competing for the same keywords to rank.

Integrated approach

The paradox between PPC and SEO has become increasingly complex day by day. That’s why experts often recommend an integrated approach. It involves using the benefits of both worlds. Whether or not it is right, it too depends on the business needs.

For example, if you are a niche-based e-commerce store that has to beat competitors like Amazon, eBay, and Best Buy, you need a combination of both strategies to beat them, and you can do that with a well-crafted strategy. On the other hand, if you are a small grocery store looking to target a specific locality, there is no need to pursue both strategies. Only SEO will be enough for you.

Similarly, if you are a well-known fashion store in the city and planning to increase foot traffic for season-based sales, you can run a PPC campaign to immediately target your audience.

Thus, the choice of the SEO, PPC, or integrated approach depends entirely on the business needs, budget, and resources.

It is best to let experts analyze your business, understand your objectives, and recommend the right search engine marketing solution for 2022.

Need help deciding on a campaign for search engine marketing for your company? Get in touch with Deftsoft‘s search engine marketing experts to find a comprehensive solution for your business within the budget.

A Serene Guide for Mobile App Development in 2022 — Native or Hybrid?

Posted on November 26, 2021October 29, 2025 by deftsoft

The moment you decide to have a mobile app, for your business, the first question that suddenly strikes your mind is how mobile app development is done.

The Apple App Store has 1.96 million apps, and the Google Play Store has 2.87 million apps available for download. However, despite using mobile apps in everyday life for almost everything, most people do not have an idea of what goes behind creating a mobile app.

To be honest, it doesn’t matter either unless you are a coding geek. However, one should be aware of the basics before investing in mobile app development. Recent research from GoodFirms shows that the average price of developing an app is between $24k to $150k, and the average time taken to develop an app can vary from 4.5 weeks to 26 weeks. So, indeed there is a lot at stake.

In this blog post, we will try to water down the technical information related to mobile app development in 2022 in easy terms that everyone can comprehend while keeping the serenity intact.

The average hourly rate of a US app developer is somewhere around 100$/hr, while an Indian app developer can create the same thing for you somewhere around an average hourly rate of $30/hr. The major reason behind the rise of the mobile IT outsourcing industry; we are not going into the details of that. It is just that we are saying that we, Deftsoft, can develop an impeccable mobile app for you for any platform: iOS, Android, or Cross-Platform.

What are Native Apps?

To put it in simple words, native apps are platform-specific apps that are coded in the languages particular to the platform. It means if you are developing a native app for Android, it will be coded in Java or Kotlin, i.e., platform-specific programming languages. If you are developing a native app for iOS, it will be coded in Objective C or Swift.

Similarly, there are coding languages for other types of platforms like Windows and Blackberry, but a major share of the users use Android and/or iOS devices.

Kotlin is the official app language developed by Google to create mobile apps for its operating system, Android. Similarly, Swift is also the official language developed by Apple to create mobile apps for its operating system, iOS.

Native apps are considered better than other apps because they provide app developers with their SDK, interface elements, and development tools that offer a plethora of perks for mobile app development compared to other apps development systems.

Pros of Native Apps:

Native apps are fast

The fact native apps are native to the platform they load faster. They come with plenty of preloaded features that make them highly responsive. As they also have access to all the features present on the device, they work flawlessly with the platform.

Native apps are secure

Native apps are safeguarded by various layers of an operating system. As a result, they are less likely to face security threats as there is no reliance on third-party systems.

Native apps have a recognizable UI/UX

Native apps are written in languages specific to the ecosystem of the platform and use the official APIs. This results in a better user experience due to better performance.

Easily scalable

Native apps are easily scalable to the latest updates in the operating system on the platform due to the fewer complexities in the code.

Fewer Bugs

As native apps use native SDK and development tools during development, they have fewer bugs than hybrid apps.

Cons of Native Apps:

– Native apps take time to develop.

– Native apps can be used on a single platform.

– Native apps require frequent upgrades

What are Hybrid Apps?

Hybrid apps are a combination of native apps and web apps. They are primarily web applications moduled in a native app environment. They display the web contents in the app form using the web technologies such as JavaScript, HTML5, and CSS and rely on native browsers like Android WebView or UIWebView to enable smooth interactions. To put it in simple words, hybrid apps can be used on multiple platforms.

React Native is one of the top choices of hybrid app development frameworks for development teams across the globe.

Pros of Hybrid Apps:

– Hybrid apps can be used on multiple platforms such as Android and iOS. Therefore, it offers a cost-effective solution for mobile app development. There is no need to create a separate app for each platform.

– Hybrid apps use simple coding languages such as HTML and have a simple backend structure. As a result, they are easy to update.

– Hybrid apps take less time to develop as compared to native apps.

Cons of Hybrid Apps:

– Hybrid apps are not fully scalable to the platform-specific features.

– Hybrid apps have heavy third-party reliance that impacts the performance and security of an app.

– UI/UX of the hybrid app may seem foreign to the native platform, which may hamper the user’s experience.

Which Type of Mobile Application is Right for Your Company?

This is the most concerning question for business owners. To be honest, there is no universal answer to this. It all depends on the needs of a business, budget, timeframe, objectives, features of the apps, and many more similar factors. The best way to make a well-informed decision is to get in touch and sit with an expert mobile app developer or app development company.

At Deftsoft, we pay huge attention to strategy and planning. In this first step of mobile app development for our clients, we schedule a meeting with our clients to offer the best possible solution. Our teams of mobile app developers are experts in creating both types of Hybrid and Native. Contact one of our experts to discuss your project.

How to Create a Website in 2022? CMS, Coding, or Integrated Approach!

Posted on November 12, 2021October 30, 2025 by deftsoft

Creating a website is the first step when you plan to establish your presence online. The reason is simple: 4.66 billion people use the internet and out of which nearly 4 billion people use Google. No doubt, having an exceptional website for your business would be an added advantage.

So, you finally decided to have a website, and when you researched, you found out you have two ways to create a website: CMS and Coding. If we see a little more densely, you will find there is actually one way, i.e., is coding. It is just with CMS someone has done the majority of the hard yards for you. There is an integrated approach also.

But things are not as simple as they seem. There are plenty of questions that come to mind when we start making a final decision, such as what are the pros and cons of creating a website using CMS or coding, which option is right for my business website, what is the best way of creating a website and so on.

This post will try to declutter your mind and provide you with answers to at least some of your basic queries. We will discuss the basics of what it means to create a website using a CMS and coding and what is this integrated approach.

Just to give you quick information — a recent report by BuiltWith said that there are currently 63 million websites that use a CMS. There are about 1.7 billion websites across the web.

The competition is quite tough between CMS and coding. But, in their own world, both are winners.

Creating a Website Using Coding

There was a good old time when all the websites were created using HTML, CSS, or PHP. What it requires is writing code for each functionality of your website. It means you write code for everything, such as embedding a simple image or video to create the structure of your websites such as headings, paragraphs, lists, and other items, determining the behavior of HTML web pages, and embedding additional programs and features.

It is an art, and a complex task to write a code for everything but offers its share of advantages and disadvantages.

Advantages of Creating a Website Using Coding

– Coded websites are more secure than websites created using CMS. You write the code and own the code. It reduces the likelihood of the website getting hacked. A secure website is what every business would want.

– Your website is unique. When you create a website from scratch and customize every aspect of the website, it is hard to find a copy of your website. A unique appeal to a website can draw visitors’ attention.

– It is often found that a coded website loads better. It does not contain pre-designed, generic heavy codes that reduce the website’s loading speed, which is one of the core web vitals.

– If you want to add advanced features, you can easily embed the other coding languages.

– You can have more control over technical SEO

Cons of Creating a Website Using Coding

– You need to have a sound knowledge of coding.

– Coded websites are difficult and time-consuming to update and make any changes.

– You may need to update the older version of your code to keep up with the latest changes in Google’s algorithms.

Creating a Website Using CMS

CMS or content management systems hit the internet world with a storm and revolutionized the way websites were created. It is a platform comprising two core parts: a content management application (CMA) and a content delivery application (CDA).

CMA is a front-end part that you see at the dashboard, while CDA is a backend part where backend processes happen. It takes the changes you entered into the CMA, assembles the code, displays it, and stores it. Popular examples of CMS are WordPress, Wix, Joomla, Squarespace, and Drupal.

Advantages of Creating a Website Using CMS

– No coding is required. If you are someone who knows nothing about HTML, adding CSS, coding, and uploading files on a server, then CMS is the way to go.

– You can easily create a website in a short time. All you have to do is just install a preferred CMS on your desktop and create a website.

– You can easily update the content and make changes on the website without the need to make actual changes to the code.

Cons of Creating a Website Using CMS

You need basic knowledge of HTML and CSS to make full use of CMS. Otherwise, you will be restricted to only the basic functions.

Your website may have a slow loading speed, less security, and fewer unique features.

Understand the Integrated Approach

Today’s content management systems have become highly sophisticated and started offering advanced functionalities. Most of the CMS platforms allow you to customize the codes. This is what the integrated approach is all about.

You can make changes to the code as per your requirements and make most of the CMS-based websites. No doubt you do not have the freedom you have with creating a website with coding, but it is better than just creating a website on your own with CMS and not making any changes.

Final Words

The choice of the system to create a website depends on a variety of factors. There is no universal answer to which is the best. But, you can connect with professionals who are skilled in both methods to make a sensible decision.

We at Deftsoft can help you with creating websites with either method.

If you are impressed by the pros of creating a website using coding, our website designers team at Deftsoft is ready to take care of its cons and create and create a website with coding that works.

If you are in awe of creating a website using CMS, our web development team at Deftsoft is ready to provide you with an integrated approach and help you create a website that you can easily manage.

Graphic Design Trends That Will Redefine How Brands Work in 2022

Posted on November 1, 2021October 30, 2025 by deftsoft

It’s time to gear up for 2022 and embrace new graphic design trends that are changing how brands communicate with their target audiences. For brands, graphic design is the channel through which they convey valuable information such as mission, vision, and brand story. According to Steve Jobs,” Design is not just what it looks like and feels like. Design is how it works”. Graphic designs, when used effectively, not only catch your eye but also drive engagement and give brands an edge.

2020 was a wild year, and we can say the same for 2021. People spent most of their time indoors; remote work, telehealth, and digital learning became the recipe for surviving the crazy year. The events of the past two years will influence design trends in 2022. Pandemic social movements like Black Lives Matter have changed the way brands communicate with customers.

More brands are moving towards inclusive designs, and branded memes have taken centre stage. While the past trends were driven by the promise of a new decade, in 2022, designs will focus more on people.

Why Graphic Design Trends Matter for Brands?

Popular trends help creative directors, freelancers, and graphic designers brainstorm new ideas for the coming year. Through design trends, you get to know what’s going in the world and embody the current trends in designs. Brands must keep their fingers on the pulse of the cultural moment to create designs that are both attractive and meaningful and resonate with their audience.

Here are some facts that reveal the importance of graphic design for every business.

– For every $ 137 a business spends on design, turnover increases by $310.

– Shares in design-led businesses have outperformed over the past decade.

– Large-scale businesses consider designs an integral part of their strategy.

– Good design changes customers’ perception

– Design enhances content visibility

– It drives more conversions and increases ROI

– Enhances communication between the brand and customers.

What are the Upcoming Graphic Design Trends for 2022?

Focus on Inclusive Visuals

In 2022, you will see graphic designs that reflect diverse communities. With social movements on the rise, like Black Lives Matter, brands are now answering rallying calls by incorporating more inclusive designs. Icons, illustrations, and photos will now display a variety of ethnicities, orientations, and abilities. Inclusive visuals will now become a mainstay in marketing communications.

Data Visualisation will now focus on Fun Topics

In 2022, you will see brands using graphs and charts to answer the call for more entertainment. Fun visualisation will become one of the most significant graphic trends of 2022. Data visualisation will now focus on topics like gaming and remote work. There will be visuals on relevant topics wrapped in a cheerful tone. The focus will be on creating entertaining content that relieves the stress of the past year.

Comeback of Bold and Bright Background Colours

What will make you stand out in the crowded online environment? It’s of excellent quality and has a bold background. Colour trends are ever-evolving; however, you may go back and forth between bolder and muted styles. Currently, brands are using the bold colour phase for marketing materials. You are creating a contrast that makes the text and visuals on the background easier to read.

More Colorful Icons and Illustrations

In 2022, you will see colour influencing the graphic design trends in icons and illustrations. Colourful icons will be in a rage and will continue to do so in 2022. Colourful trends apply to both 3D and flat icons. Brands will focus more on illustrations that invite interpretation, thereby gaining the target audience’s attention.

Make Way for Relevant Memes

The doom and gloom of the pandemic had a direct impact on the types of visuals brands created. This is the reason graphic design trends will see the rise of branded memes in 2022. Brands will incorporate universal visual messages that coincide with their company’s specific tone and their audience’s needs.

Using Quotes as Teasers

Quotes are no doubt the mainstay of marketing. However, we are not talking about the general motivational quotes shared by friends, relatives, and brands on social media. Instead, we are talking about pull quotes from larger pieces of content—like blogs, podcasts, and ebooks —that brands can share as teasers. This gives them an idea of what will happen next, keeping them hooked till the end.

Social Media Screencaps will be everywhere

What is Screencap, and why are marketers going ga-ga over it? Take a screenshot of a post on Facebook and post it on Instagram-that’s screencap for you! You can also take an image of a tweet and share it on LinkedIn. Screencaps are cost-effective renderings of visual art. Brands don’t need to create separate content for each social media platform, thus saving time and resources. Note: When using screencaps, focus on entertaining content and sales-focused content.

2022- Gear up for Graphic Design Trends Aligned with Entertainment

It’s time to be visually appealing to users, which is only possible through graphic design trends that have entertainment written all over them. Create visuals that are more engaging, entertaining, and reflective for society.

How to Reshape the Healthcare Sector with Digital Marketing in 2022?

Posted on October 21, 2021 by deftsoft

58% of smartphone owners download and use mobile health apps. If you are among them, this blog is for you!

With the advancements in technology, the healthcare industry is literary at everyone’s fingertips! The health sector is constantly looking for new technological advancements to keep up with the digital pulse of branding.

If you are not living under a rock, you would be aware of the steady decrease in the effectiveness of the tried and tested marketing efforts. Radio, TV, and Yellow Pages are all the things of the past. The healthcare industry uses digital marketing tactics to create awareness for its services.

Role of Internet Marketing in the Healthcare Industry

Did you know most healthcare consumers start their journey by finding and comparing providers online, through search? After completing the search, there are high chances of them converting. Here are some statistics that show the importance of online marketing in healthcare.

– 5% of all Google searches are health-related

– Google search drives more visitors to hospitals than non-search

– 94% of healthcare patients use online reviews before purchasing products

– 84% of consumers trust reviews like personal recommendations

– 1-6 online reviews are sufficient for patients to form an opinion about your practice

– The global advertising expenditure for healthcare companies has increased by 4.3% in 2021

Why is Digital Marketing the Need of the Hour for Healthcare?

Improve Audience Reach and Service Awareness

With the increase in competition in the healthcare industry, you need to get the word around to retain customers. According to a study conducted by Google, 44% of visitors make an appointment online or call after taking a number from the website. This shows the importance of the healthcare industry to be online. By using digital marketing, your healthcare service will get a wider audience reach and get good branding.

Create a Customized Marketing Strategy

If you think marketing is only about making promotional videos and posting flashy ads, it’s time to think again. Through digital marketing, you can customize marketing efforts as per your needs. Create a strong online presence and keep the audience well-informed about your service through content marketing.

On the other hand, if your product demands PPC advertising, focus on it. You can’t follow a “one glove fits all approach.” Be unique and different.

Easy-to-Access Patients

Through digital platforms, you can access patients quickly and easily and vice versa. Online marketing improves patients’ experience, which plays a key role in retaining customers. Positive reviews are only possible because of a smooth and favorable experience. New digital tools allow doctors to track patients, send checkup reminders, and reach out to them on important days.

Create a Positive Online Presence

Use the latest ORM tools to manage your online presence actively. Determine how your practice is perceived and provide a quick response to any customer complaints. Also, use an online presence to push back negative reviews or misleading information and correct all the wrongs to build a good healthy brand image that draws more customers.

Increase Influence of Social Media in Healthcare

More than 40% of consumers accept that information and social media data affect how they deal with their health. Healthcare marketers must adapt to this statistic to stay relevant and create awareness about themselves and their services.

Build Patient Loyalty and a Positive Referral Base

Digital marketing in healthcare is no longer an option but a necessity. If customers love your services, ask them to generate positive reviews as it will attract new customers. It’s not just about creating a social media page; it’s all about creating a space for patients to promote your services online. However, ask for reviews without nudging their privacy.

SEO in Healthcare

Maximize your online presence and brand through SEO. Through SEO, patients can easily find you online, and the best part is SEO is not only for large hospitals. The more searches for local practices online, the more leads. According to Google, 28% of searches for something online result in a gain or purchase.

Easy Tracking with Accurate Monitoring

Through digital marketing, brands can track their profits, enhance ROI and increase customer satisfaction. The biggest advantage of digital marketing is the availability of tools and matrices to analyze results and improve performance.

Healthcare Digital Marketing Trends to Know in 2021-2022

– Reviews are a top ranking factor- According to SearchEngineLand, 85% of consumers trust online reviews.

– Video is the preferred way to interact with customers-

– Local SEO can be a game-changer for the healthcare sector

– The healthcare sector can collaborate with micro-influencers

– Telehealth will rise in 2022

– Personalization will be the gold standard

– CRO will help the healthcare sector to make more ROI

– Marketing tech will be more important than ever

– Patients will need more help across the funnel

– Use of social proof to drive more customers

With the advancements in technology, it’s high time for the healthcare sector to collaborate with a reputable digital marketing agency like Deftsoft. We will use innovative strategies to boost your brand awareness and build online brand visibility.

On-Demand App Ideas for Startups that will Take the Center-Stage in 2022

Posted on October 12, 2021 by deftsoft

Are you looking for a business idea that will take your startup to the new heights of success? An on-demand service app might be your jackpot ticket. In 2022, on-demand service apps will gain more momentum, and one reason for the popularity is COVID-19. After COVID-19, people avoid going out to buy daily products and services. Another reason, when you can fulfill all your needs in the convenience of your home, why go out?

Why On-Demand Service Apps Have Become Popular?

With the coming of new technologies and mobile app ideas, the actual gold lies in few profitable domains. And on-demand services are a few of them. According to research conducted by Harward Business Review, on-demand economy is attracting more than 22.4 million consumers annually. On-demand services cater to a wide range of industries, either directly or indirectly. This hype is because more and more people are willing to contribute their resources, skills, and knowledge to on-demand apps.

What’s the main idea behind an on-demand product and service startup? Startups will provide the best service to customers, and in return, they will pay you for the best efforts. This principle applies to each and everything you are looking for.

– Want urgent cleaning service?

– Looking for instant food?

– You are in need of laundry service

– Need immediate home repair service?

What if we say you can avail all these services with a tap of a button. On-demand apps are the latest gift of technology that fulfills all essential and urgent needs of people. From transportation to beauty and food, on-demand app services are the key to acquiring all these services at any time as per your convenience.

Now, you are all set to enter the on-demand service app business. But, before we look at some amazing on-demand app ideas that will boost your business in 2022, let’s talk about few statistics.

Overview of On-Demand Service Apps

– The on-demand app market is attracting more than 22.4 million users’ attention annually.

– Revenue of the on-demand apps and websites market will reach a value of $335 billion by 2025.

– 49% of on-demand consumers are millennial

– The telemedicine trend will get a boost

On-Demand Business App Ideas for Startups

– Use Uber like Apps- for Travelling

Do you know who was responsible for boosting the demand for on-demand app development? It was Uber and Airbnb. And, after that, in a short time, the transport and logistics industry got a new direction with the success of popular taxi apps. If you are thinking of developing a traveling app, options are numerous. You can opt for cargo-logistic apps, taxi booking apps, and also bicycles.

– Get Information about Local Events

Want to find information about the upcoming local events? This is the basis of the second app idea on the list. You can build a database and network of all local pubs and clubs in an area, connect with them and request updates regarding top bands performing each night. Use the app to create a listing of other local events and festivals.

– Create an Inventory Management System App

Warehouse owners often have a hard time managing, arranging, and putting stock to showcase their in-inventory products. A million dollar-on-demand app idea is to organize and sell products using on-demand services app. By creating a user-friendly app, you can tap into a huge audience.

– On-demand app for Fuel Top-up

Getting stuck on an isolated road with a vehicle that ran out of fuel is the worst nightmare for anyone. If you have ever faced such a situation, create an app that offers a solution to this problem. Create an app that delivers fuel to vehicles stuck along the roadside. You can also use the app to target neighboring niches like cars and motorbikes, along with tire replacement services.

– On-demand Vacation Rental Apps

If you want to capitalize on your app’s existing and established market, consider the vacation rental industry. Airbnb is the best example of an on-demand vacation rental app. Consider how the supremo operates and brings in your creativity to offer something new that will become your USP.

– On-demand Health Care Services Apps

What if we say you can instantly find and book the exact physician for any health issue with one click of a button? With the help of an on-demand healthcare app, you can help people schedule nursing, medicines deliveries, and medical tests at home. Some of the exciting on-demand healthcare apps you can take inspiration from include ZocDoc, Pager, Healthtap, Doctor on Demand.

– Navigation App for Blind People

Blind people face challenges whenever they step out as the environment sometimes can be a little harsh on them. For instance, walking through a straight ramp can be hard for a blind person. But, you can become a savior for them by introducing a startup app with navigation for blind people. The main idea is that you can request camera and speaker access for blind users’ smartphones; view the objects’ hurdles they may hit. Blind person will have to keep the app in the shirt’s pocket, allowing the app to overview the area. With over 40 million blind people globally, an app like this can be a true money maker.

– Invoicing App for Freelancers

After COVID-19, freelancing has become a favorite money-making opportunity for the Gen-Z population. However, invoicing acts as the spoilsport as many freelancers fail to understand the concept. With on-demand invoicing apps, freelancers can easily generate and share invoices, thus making these apps a profitable startup business idea.

Implement the right on-demand app idea and get ready to enjoy soaring profits. Choose the idea that works best for you. Once you decide which app to create, Deftsoft app development team will guide you at each stage.

Engagement Rate of Social Media And Its Comprehensive Analysis!

Posted on September 14, 2021October 29, 2025 by deftsoft

If you are a little bit aware of social media marketing, you must have heard of the term ‘engagement rate’ though you may or may not be aware of what it is, what role it plays, how to calculate it, and so on. But just to give you a quick idea of how crucial it is— when massive businesses or brands plan to run a social media marketing campaign by associating with an influencer, one of the first key things that they look for is the engagement rate of an influencer they are associating with. Many times, brands prefer an influencer with a higher engagement rate than one with more followers. That critical is the engagement rate.

I hope you are now curious enough to understand the engagement rate of social media, as I am excited to explain it. This post will offer you a comprehensive analysis of the engagement rate, which will include answering the following key queries:

What is the engagement rate?
What is the role of engagement rate?
How do we calculate the engagement rate?

What is the Engagement Rate?

Engagement rate is a measure of the interaction of your social media content relative to your followers. If we break it into very simple terms, here are two things that you need to focus on: interaction and followers. Your business has an account on social media, no matter if it is Facebook, Instagram or Twitter, and you have followers.

The moment you post content on social media, there are two kinds of metrics that matter to you: first is the vanity metrics which include things like followers, likes, and impressions, and second the engagement metrics which include things like reactions, likes, comments, shares, saves, direct messages and more.

The word interaction in the definition of the engagement rate collectively stands for engagement metrics and followers you know are your followers on the social media account.

What is the Role of Engagement Rate?

If we try to look at the essence of the engagement rate, I would like to say it tells more about how many people have interacted with your content than how many people your content has reached, which further decides the entire strategy for your social media marketing campaign. And that is also the very basis most social media marketing agencies use when they measure the engagement rate of their clients.

How Do We Calculate the Engagement Rate?

The most commonly adopted method to calculate the engagement rate is by dividing the total engagement on the post by the number of followers multiplied by 100%.

Just to make things more precise, the engagement metrics can vary from platform to platform, and there is no standard method of calculation of the engagement rate for all platforms. What it means while calculating the engagement for a Facebook post, you have three primary engagement metrics that is like, share and comment, but when it comes to Instagram, one may include direct messages, save, and click-throughs also. So, the whole concept of engagement rate is subjective.

Here are the three methods top social media marketing agencies use to measure the engagement rate of a social media campaign for a client:

Engagement rate by followers

It is defined as the total engagement on a post divided by the total followers multiplied by 100%.

**Engagement Rate = Total Engagement on a Post/ Total Followers *100**

This method is preferably used for measuring engagement on Facebook. However, many social media companies prefer using reach and impressions instead of followers as not all the account followers see the published posts.

Engagement rate by reach

It is defined as the total engagement on a post divided by the total reach multiplied by 100%.

**Engagement Rate = Total Engagement on a Post/ Total Reach *100**

Reach is the measure of the people who see you content. The reason it is a better measure than followers is that your content often reaches people who do not follow your content through shares, hashtags, likes, and other means. LinkedIn is a popular example of that where you are able to see the activity of your connections in your newsfeed of the accounts that you do not follow.

Engagement rate by impression

It is defined as the total engagement on a post by total impressions multiplied by 100%.

**Engagement Rate = Total Engagement Rate on Post/ Total Impression *100**

Impression is the measure of how often content appears on the follower’s screen. This measure becomes vital when it comes to measuring the engagement rate on Instagram. On Instagram, users often keep interacting with the same content.

These are the three main methods to measure the engagement rate. Now, have a look at what is good engagement rate is.

What is a Good Engagement Rate?

Most of the social media experts agree that an engagement rate between 1% to 5% is a good engagement rate. Instagram is king when it comes to the engagement rate of social media platforms if we do not include TikTok in it. TikTok is a social media platform, but it is banned in many countries and has yet to establish itself as the platform for brands to advertise their products or services as per experts. That’s the reason Instagram is considered the platform with the best engagement rate.

According to Hootsuite’s own social media report, the average Instagram engagement rate was 4.59% in 2020.

How is Deftsoft Helpful for Your Business?

We are useful to you and your business in many ways. But mainly, we can run a social media marketing campaign for you, not just considering this one factor of engagement rate but a multitude of factors. We have been into digital marketing for over a decade. Explore the benefits of our expertise by connecting to our social media marketing team

A Step into the Future While Celebrating 16 Years of Hardwork and Dedication

Posted on August 19, 2021 by deftsoft

“It’s time to break out the cake and candles as it’s the 16 th anniversary of Deftsoft”

Sixteen years have gone by, how time flew since then and we became a top IT company is not a mystery. It’s the hard work, persistence and diligence of our beloved managers, team leads and employee that has helped us reach this milestone. As they say, the journey to the top is always filled with roses and thorns, and only those who can pick roses come victorious. This is what Deftsoft has been doing for the past 16 years.

While we celebrate our 16th work anniversary, it’s essential to go down the memory lane and highlight our achievements and hard work that has made us a renowned name in the IT world. The dream and vision of our honorable CEO, MR Amaneet Singh Brar, has taken Deftsoft to such great heights. When you have a man of wisdom, the sheer caliber with futuristic views at the helm of affairs, the organisation is bound to cherish the taste of success. However, to reach the pinnacle of success, you not only need a great leader but a team that supports him through the thick and thin.

Anniversary celebrations are fun and emotional, which was reflected in the words of wisdom shared by our Honorable CEO. The anniversary celebrations began with the speech from our management that moved all the employees and gave them the zeal to work hard to keep adding more successful years to the organisation. But, if you thought the party was over, the HR department had something fun on the cards. Celebrations are incomplete without lip-smacking food and fun activities. HR department distributed sweets, food boxes packed with love and flavor to thank all the employees, managers and office staff for making Deftsoft stand tall in the crowd. When it comes to celebrations, no one can come even close to what Deftsoft does for its employees. This was reflected in the sheer joy and happiness on every employee’s face during the anniversary celebrations. Every member of the Deftsoft family unequivocally took part in the festivities and looked forward to more successful celebrations in the future.

Deftsoft is baffled by the fact that we had a stellar journey, and during these years, we had never stopped striving to reach the acme. The trust of our employees and clients has helped us paint the blank canvas with innovative ideas filled with creativity. On reaching the milestone, we would love to thank our employees and clients for being part of our company’s success over the years. We greatly appreciate and value your hard work and success.

Thank you for being part of our company’s success over the years. We greatly appreciate and value your hard work and success.

This month gave us another reason to celebrate the coming up of Independence Day. As we entered the 75th Independence Day, it was imperative to remember our freedom fighters because of whom we are able to relieve this day. With the tri-colour theme, the Independence Day celebrations started with a bang. The entire office looked vibrant in Independence Day decorations that made everyone feel special and encouraged a feeling of patriotism coupled with a lot of fun. To keep the spirit of Independence Day high, fun activities were performed, along with group photos and flag hoisting. The celebrations came to an end with a patriotic speech from our esteem, management saluting our brave soldiers for their incredible valor and courage. As proud Indians, we look forward to many more years of freedom and achievements while remembering our freedom fighters that made this day possible.

How to Generate More Sales by Optimizing your Brand Search?

Posted on July 19, 2021October 30, 2025 by deftsoft

Have you recently googled yourself or your company? Where did you find yourself? We all wish our keywords or brand name to appear on the first page, but how often does it happen. Unless and until you have a branded search optimization strategy, you can’t achieve desired results.
Brand search is much more important than those URLs containing your brand name that rank on Goggle SERP. Branded search is an ongoing process that yields higher conversions and creates predictable buying journeys.

Why Must Businesses Have a Brand-Driven Search Optimization Strategy?

We all know branding, whether offline or online, is important for increasing brand value. So, how does brand search optimization help brands? If you do not include the brand in your search engine optimization, you miss out on a big opportunity to make your product or services popular.

So, What is Branded Search?

A branded search query is one that contains your brand or product name. It includes search queries including personal, brand-driven words like your CEO or writer’s name. For all brands, the branded search must be the top marketing priority. Why? Because all great SEO starts with your brand, so branded SEO search must be the company’s top priority. Despite this fact, many brands completely ignore search queries, so don’t be among them!

Why is Branded Search Important?

Brand-driven search is of high intent. When customers type your brand name in the search box, they want to either go straight to your site or research the company before purchasing the product.

The issues your customers are facing while using your site or product are shown in the branded search query.

Helps in analyzing online sentiments around your brand.

Also, branded SERPS may influence buying decisions, including customers in your sales funnel.

But being said that, like your branded hashtag, your branded SERPs don’t belong to you. Brands can’t control what people see, but you can influence rankings by spending more time and effort optimizing your branded search.

Effective Ways to Optimize and Improve Brand Search Volume

Include Brand Name in your Meta Tiles

When writing Meta titles, do you include the brand name? If not, you are doing it all wrong. Brand name strengthens your website’s relevance, and your website is unlikely to be mistaken for another entity. This way, every brand search query will lead users to the right domain. Including brand name in titles help in increasing brand awareness.

Keep a Check on the Branded Keywords

In branded queries, commercial intent is high; that’s the main reason they are so valuable to brands. Did you know some companies even bid on the competitor’s branded search terms via PPC? To identify relevant brand search terms, make use of keyword research tools. Use tools like Google Keyword Planner or Answer the Public for your keyword research. After you find the branded keywords that consumers use to find your products/services, use the information to address them.
Answer Questions or Clear Doubts of your Consumers

Through the branded-term keyword research, you will identify questions consumers have about your brand. Such customers are the ones who are interested in buying your product or have already purchased one. In both the situations, you must be able to answer all your questions before the competitor does.

Pro Tip: Answer each question with dedicated content pages on the website, or you can combine related questions

Publish Content on High Traffic Websites

The best way to build brand awareness and increase your company’s reach is by posting content on high-traffic websites. Contribute content that showcases your expertise. A well-written, inspiring article will drive readers to search for your brand name on search engines to know more about your products or services.

Make use of Tools Unique to Your Brand

Why are some applications like online classes, calculators, and calendars popular amongst customers? For the only reason that they make life easy and better. Useful online tools increase branded term searches, naturally improving how your website performs on the SERPs. People love tools with a company’s name instead of typing your name in the web address. Such tools can become consumers’ touchpoints that aid in generating leads and traffic.

Use Local Map Packs

To appear at the top of the map packs, optimize your business locally. By doing so, when people search using location-specific branded terms, your brand name will appear. The map pack is a box with your brand name, address, and phone number. Add your business and website address on Bing Places or Google My Business to further strengthen your brand’s online presence.

Group Branded Search Query by Intent and Further Action

Group branded keywords by a common modifier or close semantic meaning. By doing so, you only have to work with not more than 20 branded keywords. When grouping your keywords focus on:

-Search intent

-A further action that depends on where my site is currently ranked for each keyword

The possible action for each identified branded keyword group will be:

-Optimize existing page
-Create a new page
-Publish a blog post
-Add a separate page to your FAQ page
-Include it in your knowledge base

Branding provides a whole lot of benefits like higher conversion and revenue. But, comes with a challenge many brands are not aware of. To enjoy the stated benefits, develop a plan of action, and clearly define and implement it.