Author: deftsoft

How to Design and Develop Apps for Foldable Devices?

Posted on by deftsoft

Foldable devices and smartphones are new players in the global smartphone industry. But they have started making their separate unique identity in the market and users’ minds.

These foldable devices offer valuable features and functionalities to their customers.

Now, it’s challenging for many smartphone experts to look for different ways to design and develop apps for foldable smartphones.

According to some experts, it is estimated that by 2023 foldable phones, 30 million units may be available in the global market. Another online source states that 75.6 million foldable smartphones will be shipped in the year 2025. This makes app development for foldable devices more important.

If you are also looking for the right solution to help you design and develop apps for foldable devices, this blog is for you.

Here’s What You Will Learn about How to Design and Develop Apps for Foldable Devices.

      –  What are foldable devices?

      –  How does it impact app development?

      –  Challenges you can face while building apps for foldable smart devices.

      –  Important things to keep in mind for foldable app development.

      –  Complete guide on app development.

Let us dive deeper into the blog and explore app development for these appealing foldable smart devices! But first, let us understand what foldable smart devices are.

What are Foldable Devices?

Foldable Devices

You might have heard the term “foldable phone” in the year 2008 when Nokia launched the Morph concept. The peculiar feature of flexible OLED displays is that they can be folded and turned into a double-size full-screen display.

Foldable smartphones and devices offer users a more immersive experience. One of the most brilliant examples of foldable devices is the Samsung Galaxy Fold. It is also available for purchase.

Let us take you one step ahead to understand how foldable devices impact app development.

How are Developing Apps Different For Foldable Smart Devices?

From the users’ perspective, the foldable technology might seem exciting. But many businesses do not clearly understand how the foldable smart devices technology will impact mobile app development. So let’s check out some of the major challenges and benefits that foldable brings to developers.

Large-screen experience: The primary motive for bringing foldable devices is to offer users a great viewing experience on a large screen. Now two screens can turn into a single big screen.

Small-screen vs. large-screen confusion: Today, many users are confused about which screen size is better. But with foldable phones, they get both options in one device.

New content: The availability of an additional screen enables content creators to release new forms of content.

More interesting features: Modern smartphones have limited screen sizes, a barrier to some necessary features. But with foldable devices, it is now easy to create multi-screen applications.

Challenges While Building Apps for Foldable Smart Devices

Challenges While Building Apps for Foldable Smart Devices

Whether it’s web development or app development, there are always some challenges that every developer has to surpass. The same is in the case of foldable app development. Therefore consider the following factors that help to build a high-quality foldable application:

Superior Quality : 

Foldable app development is not like walking in a park. First, a developer must remember that foldable devices have multiple orientations and different aspect ratios than regular smartphones.

While users expect that they will have a glitch-free experience while using your developed application. Therefore, you need to understand how to develop applications for foldable devices. Otherwise, your app will sink.

More Testing :

Foldable devices have different use cases and scenarios. Therefore, to ensure that they are bug-free, a developer needs to test every aspect and possible usage cases. Furthermore, testing should be conducted across multiple window sizes.

Higher Development Time and Cost :

If you have decided to design and build an application for a foldable device, you are entering a new space. You must create and develop your app for multiple modes and test it under various conditions. Thus, you must spend more time and money on development and testing.

Tweaks & Changes :

Once you have launched your application on the Google Play Store, you need to make numerous changes based on user feedback. This is important if your app stays in the market and on users’ phones for longer.

Important Things to Keep in Mind for Foldable App Development

Two screen states :

Folded and unfolded screen – these are the two states of the screen.

In its folded state, the smartphone looks like other regular phones. So, there is no difference in how users interact with the device. However, while in an unfolded state, the phone turns into a big-screen device, like a tablet. Thus you need to design your app to operate on both screen states.

Multi-window state :

As we discussed earlier, the main purpose behind introducing foldable is to provide users with a larger screen and advanced multitasking. Users might often use the screen for a few multi-windows apps. So you have to design and develop the app according to it.

Screen continuity :

If a user moves from folded to unfolded state, the app should automatically and flawlessly adjust itself. The app must resume from the same location in the previous state.

Complete Guide on App Development

Guide on App Developmentv

Here we have listed the main stages of foldable app development.

A) Discovery stage

It is important for the future success of the foldable application. It saves time and money. The Discovery stage helps you to identify the needs, technical requirements, and the development process. Key deliverables of the discovery stage include:

    –  Market analysis

    –   Competitor analysis

    –  Functional specifications

    –  Product Backlog

    –  UX wireframes

    –  UI mockups

    –  Branding elements (e.g., logo, unique icons, etc.)

    –  Illustrations and animations

B) Development stage

The development stage includes coding the application. It is usually divided into three phrases:

Development : Write your application’s code base, integration with API, and other third-party solutions or methods.

Testing & QA : a vital part of any app development that ensures the application’s functionality is according to guided guidelines.

Deployment, ongoing support, and support : once the app’s released to the market, developers or IT vendors need to continue working on the application to upgrade its performance and functionality.

C)  Other important stages of application development

    –  Market research and competitor analysis

    –  App concept finalization

    –  App monetization strategy

    –  Picking the right IT development partner

    –  Custom UX/UI for foldable application

    –  Application development process

    –  Comprehensive marketing planning

Sum up

Foldable devices are constantly growing their roots in the smartphone industry. Experts assume that this technology has a great capability to change the future of smartphone looks. Now you know you can create an application for foldable smartphones and devices. So, buckle up your belt as it’s time to apply the gained knowledge to practical.

Top Digital Marketing Trends for Businesses in 2023

Posted on by deftsoft

Digital marketing is one of the most innovative and engaging ways to reach target and potential customers online. It is continually expanding as more people use the internet. According to the Kepios report, with over 4.70 billion active social media users worldwide, 227 million additional users have come online within the past 12 months.

The term “digital marketing trends” refers to a broad category that includes everything related to the internet, including email, social media, websites, and applications. However, given the rapid, ongoing changes in the marketplace, keeping up with current digital marketing trends can be challenging.

With increasing market competition, it’s essential for marketers to follow the latest trends to meet or exceed expectations and outpace the competition. Read the following blog to learn about the top digital marketing trends for 2023 that can help your business reach customers effectively. So, without further ado, let’s look at the trends that will be popular in 2023.

Best Digital Marketing Trends in 2023

1. AI Advertising:

Artificial intelligence, or AI, already rules most aspects of life and will continue to grow. According to the latest reports, the number of companies adopting artificial intelligence has grown by over 270% in the past four years, and it is expected to reach USD 271.48 billion by 2027.

AI is a challenging algorithm that discovers new information by examining large amounts of data and patterns. Based on data insights, programmers can effectively make changes for improved results. AI in marketing is a powerful technology that can help every marketer reach their target audience by understanding patterns.

Now, it’s up to business owners to decide whether they wish to maintain their competitive edge to implement these changes in their digital marketing trends. From content creation to lead generation, marketing, sales, and customer service – every part of your organization benefits from implementing AI into your future marketing strategies. This is the right time to begin using artificial intelligence in marketing.

Some marketers are already gaining benefits from AI technology, such as:

–  Better and more targeted advertisements

–  Accurate trend spotting and predictions

–  Improved understanding of consumer behavior

–  Increased customer loyalty and retention

–  Enhanced self-service capabilities

–  Improved ROI with targeted marketing

2. Long-term Influencer Partnerships:

Influencer advertising is also among the most effective marketing strategies. People will be more likely to test a product or service when someone they know or admire recommends or make a video using it. Influencer marketing, which involves a partnership between an individual and a brand for a specific niche and a wide online following, takes that idea and updates it for the current digital era.

There is absolutely no doubt that influencer marketing is lucrative. From $1.7 billion in 2016 to $9.7 billion in 2020, the market rose to $13.8 billion in 2021, showing a consistent increase. The market is anticipated to develop to a massive $16.4 billion sector this year and is expected to grow much more in 2023.

Many marketing professionals use influencer marketing for reasons like:

–  Increasing brand awareness

–  Establishing trust and authority

–  Reaching their target audience

–  Driving conversions

–  Setting a new trend

–  Generating leads

–  Reaching a broader market

3. Mobile-First Advertising:

In the past, designing websites and online advertisements was formerly prioritized over designing mobile phones. Now, mobile-first advertising has taken over the market.

Now more than ever, if their ads are incompatible with the iPhone or Android formats, advertisers may as well forego creating the content entirely. The secret to success both today and in 2023 is to ensure that all advertising elements, particularly design elements, are tailored to fit the format of a cell phone screen conveniently and innovatively.

Mobile-first advertising is beneficial in the following ways:

–  Users can react instantly

–  It doesn’t need much content to be engaging

– The data created is simple to track

–  Real-time information is made available to the user

–  The intended audience is easier to target

–  Instant transactions

4. Voice Search:

voice search

Given the recent technology advancements, voice search is now used by more than 59% of youngsters. In addition, since its initial introduction, voice search on mobile devices has significantly expanded.

Voice search is not only used by customers on mobile devices; the market for smart speakers has also increased by 20%. Other than this, Google claims that they have reached 95% accuracy with their voice search.

Google Speech Recognition presently supports more than 100 different languages. According to the forecast, voice searches will account for 55% of online transactions. Given the expanding numbers, voice search can be a terrific digital marketing trend to implement for better outcomes.

5. Video Marketing:

Video marketing remains the top marketing strategy in use, with 86% of organizations including it in their plans. In the video ads, many companies discuss their products by hiring influencers or brand ambassadors. In the next five years, it will undoubtedly remain one of the top marketing trends.

Just keep in mind that many customers still say video content makes it easier for them to make shopping decisions. The future of digital marketing will likely revolve around video marketing, according to marketers. As video marketing continues to grow, it will lead marketing trends in the coming days.

Some of the facts to know about video marketing:

–  Videos can increase traffic by 300% and produce significant leads. If a website has a video, it has a 53 times higher chance of appearing on Google’s main page.

–  Even on Instagram, which first became popular as an image-sharing tool, video has taken over. Over the past year, users have seen more videos than ever before. This is a massive climb.

–  Every minute, 500 hours of video are posted to YouTube alone.

6. Chatbot:

Chatbots will be another top digital marketing trend in 2023. The user experience is greatly enhanced by the use of chatbots, which are already used by many websites.

Customers can easily use the website and ask chatbots for help. It not only helps increase customer engagement but also saves a business a lot of money. From a business perspective, chatbots are highly effective because they provide clients with round-the-clock support and immediate assistance.

Advanced translation capabilities in new AI chatbots may help businesses grow and provide better customer service globally. Since advanced translation AI has been in development for years, this particular innovation may soon become widely used. AI will eventually become the standard for customer service. Additionally, more advanced chatbots could be introduced on social media for therapeutic or educational purposes.

Bottom Line

With increasing industry competition, it is essential to stay ahead. Therefore, leveraging the latest digital marketing trends is the most effective way to target potential customers.

Deftsoft is a leading digital marketing company that works with the latest trends to deliver results that meet clients’ expectations. To learn more about our services, feel free to reach out to us.

Another Feather in the Cap, Another Milestone – We are 17 Years Young Now

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“Everyone wants to live on top of the mountain, but all the happiness and growth occurs
while you’re climbing it.”

With our client’s trust and employees’ hard work and dedication, Deftsoft has been in the business for the past 17 years. In 2005, our CEO and the head of the Deftsoft family, Mr.
Amaneet Singh Brar, had the vision to create an organization that is more like a family to its employees and works altruistically for the clients. Soon the dream turned into reality, and in the same year, Deftsoft took its first step in the IT world with the purest intention of bringing the best digital solutions and becoming a part of the industry. It all started with a few employees, and now we are an organization of hundreds of skilled professionals.

It still feels like yesterday, but as they say, time flies over us but leaves its shadows behind.Today, we have built a strong and everlasting relationship with our employees and clients. We have raised our graph exponentially and maintained the same all these years. We are dedicated to providing the best services, which is justified by our client’s testimonials.

Without our client’s trust, it would not have been possible to be in the business for the past 17 years. We at Deftsoft Informatics genuinely appreciate our client’s business, and we’re grateful for the trust our clients place in us. From now there is no looking back. We are advancing to be one of the pioneers of web and digital marketing solutions with a large and happy client base. 

We have been in the business for over 17 years and want to work for another multiple years while growing our client base. We at Deftsoft work continuously to provide a seamless working environment, and client experience with our approach focuses on sustainability, excellence, quality, and teamwork.

A heartfelt Thank You to all of our employees, clients, and partners for these 17 great years. See you at the next anniversary. You are the reason for our celebrations. Thank You for bringing us so far. For now, let’s meet the start faces behind Deftsoft with some eye-
pleasing theme and candid shots. Catch the jolly vibe and dance to the tunes of celebrations.

 

https://www.youtube.com/watch?v=4BifrPFGNGk

How Blockchain is Transforming the Healthcare Industry?

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Blockchain is an increasingly widespread technology that enables many industries to view and share data securely. However, the vast majority of people associate blockchain technology with cryptocurrencies.

 However, the scope of its use has expanded greatly, and today practically every industry—including healthcare—uses this technology.

What is Blockchain? 

Blockchain, a core component of the digital currency “Bitcoin,” was created in 2008. It is a distributed, decentralized “write-once, read-only” record of digital events exchanged via a peer-to-peer network, in chronological order.

Blockchain for business records database exchanges and transitions that can be distributed and shared among authorized users. What makes this technology distinct from other technologies is that users cannot add or remove records. In addition, no transaction occurs without the validation of all required users. 

Blockchain in Healthcare 

The present-day healthcare infrastructure is often considered inadequate for handling information exchange, requiring specific tweaks. 

It has completely changed how data and healthcare can be viewed together, going beyond the “innovation trigger.”

Since the healthcare industry handles confidential medical data and requires private access to information, this technology can streamline medical records and enable secure sharing. Therefore, scalability, security, and data privacy are all provided solely by technology.

This is undoubtedly the main factor driving the growth of the global Blockchain in the healthcare market. Of course, to run a healthcare organization, you don’t need first-hand technological experience; that is where Blockchain development services can be useful. But you need to understand what this technology can do for you. So, let’s look at some significant Blockchain use cases in the healthcare sector.

Blockchain Healthcare Uses in Digital Health

A major challenge in the healthcare industry, as in many other sectors, is verifying the provenance of medical goods to confirm their legitimacy.

Using a blockchain-based system to track items from the point of manufacture through each stage of the supply chain provides customers with complete visibility and transparency into the products they purchase.

This is a major problem for the industry, especially in developing markets where counterfeit prescription medicines cause tens of thousands of deaths each year. In addition, as more remote health monitoring is implemented, it is becoming increasingly important for medical devices as well, which are expanding quickly and drawing the attention of dishonest actors. 

Advantages of the Blockchain (Paired with AI):

Customer confidence: The customer’s ability to track each package’s end-to-end provenance, with integration with manufacturers, wholesalers, shipping, etc.

Compliance: Manufacturers of pharmaceuticals and medical devices face high reporting burdens to maintain patient safety. By combining supply chain data into one system, compliance can be made easier. For instance, FarmaTrust’s blockchain-based system sends automated alerts to law enforcement when it detects a problem.

Supply chain optimization: Companies use AI to more precisely forecast demand and adjust supply when all data is in one place.

— Patient-centric electronic health records: 

Healthcare systems around the world struggle with data silos that provide patients and their medical professionals with an incomplete picture of their medical history.

One solution to this problem is to create a blockchain-based medical records system that can be connected with current electronic medical record software and function as an overarching, single view of a patient’s record. Every hash function is unique, and only the data owner—in this case, the patient—can decrypt it with their consent.

In this scenario, each time a patient record is modified or a patient agrees to disclose a portion of their medical information, a transaction is recorded on the blockchain. A leading example of a business collaborating with healthcare providers to implement blockchain-enabled EMRs is Medicalchain.

— Medical staff credential verification: 

Blockchain technology is also used to track the experience of medical professionals, much as it tracks the provenance of medical goods. Reputable healthcare organizations and institutions can log their staff’s credentials, streamlining the hiring process. ProCredEx, a US-based company, developed such a system for verifying medical credentials using the R3 Corda protocol.

The blockchain system’s main advantages are:

— Quicker credentialing during the recruiting process for healthcare organizations

— A chance for medical facilities, insurers, and healthcare providers to monetize their current credentials data on past and current employees

— Transparency and assurance for partners, such as companies using locum tenens as a subcontractor or new virtual health delivery models that let patients know about the qualifications of the medical personnel

— IoT security for remote monitoring: 

One of the biggest trends in digital health is the use of remote monitoring solutions, which leverage sensors to record patients’ vital signs and provide healthcare practitioners with greater visibility into patients’ health, enabling more proactive and preventive care.

Security, however, is a significant problem in health IoT, both in ensuring that the patient’s data is private and secure and in preventing alterations that could yield incorrect results. In some cases, when a connected device may be needed in an emergency—for example, alerting an older person’s care provider that they have had a heart attack or fallen—it is also crucial that the supporting systems be highly resilient to DDoS or other attacks that disrupt service.

How Blockchain Technology Could Help Secure IoT Devices Used for Remote Monitoring?

Blockchain cryptography protects personal data stored on the blockchain using a cryptographic hash function, so only authorized parties can access it. 

Once patient data is stored as a hash on the blockchain ledger, it becomes nearly impossible to alter, as doing so would require access to all previously stored copies.

The decentralized nature of this technology enables IoT devices to communicate directly with one another, making man-in-the-middle and DDoS attacks more difficult because most IoT connections now pass through a central server.

How Deftsoft Can Help You?

If you’re looking for blockchain solutions in the digital health industry, you can contact Deftsoft for the best results. Our team of Blockchain experts can help you create customized solutions as per your project requirements. Contact our team to discuss your project.

How Much Businesses Should Invest in Digital Marketing?

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This is one of the hottest questions that businesses are asking experts. A lot has been said about marketing. The writer Milan Cundera said, “Business has only two functions – marketing and innovation.”We do not want to exaggerate the marketing, but it is true that many businesses still do not pay attention to marketing. As more and more businesses are becoming aware of marketing and its importance, the first question that comes to their mind is how much businesses should invest in digital marketing. Let’s find an answer to it.

Understand the Digital Marketing Investment

If we go by the approach of statistics, which seems to be more reasonable as it is backed by the data, a business should spend 6-9% of the annual revenue on marketing. Now, in this range, it is often recommended that services-based businesses should try to be on the lower end of the range, whereas product-based businesses should be on the higher end of this spending range.

Now, if we look at the share of digital marketing as per the report by Gartner, the digital marketing budget of the company is 2.5% of the annual revenue. However, the industry is witnessing a shift in the overall spending of the marketing budget. The spending on digital marketing is increasing every year.

CMO Council reports that more than one-third of chief marketing officers believe digital marketing will account for at least 75 percent of their spending within five years. The Gartner report also confirms the same trend. It says digital’s share of the overall marketing budget is on the rise and expected to increase by 9% this year.

However, despite all this information, there is no single right answer to how much a business should invest in digital marketing. It depends on your company, objective, niche, and a range of other factors.    

Digital Marketing is Not All About Advertising

There are many businesses that restrict digital marketing to advertising only, but it is very important to know that digital marketing includes any activity that is focused on enhancing the online presence of a brand. It may include all the activities such as building a website, social media ads, email marketing, pay-per-click advertising, developing apps, mobile marketing, etc.

How is the Marketing Budget Allocated for Each Activity in a Digital Marketing Campaign?  

This is a very important thing business owners new to digital marketing should understand because the right marketing mix is required to create an effective digital marketing campaign. Most businesses often outsource digital marketing to a digital marketing agency that creates the digital marketing strategy for you. It is a good idea to learn how industry trends work because it will assist you in decision-making.

As per the available statistics by Gartner, the top three digital marketing activities on which businesses spend money are digital or online advertising, content creation and management, and search marketing, including paid search. Content creation is predicted to overtake digital advertising in terms of spending.        

How to Start Digital Marketing for a Business?

Digital Marketing for a Business

The answer to this question is directly related to the marketing budget you have. For example, if your company’s annual revenue is $ 1 million and you start a digital marketing campaign by allocating 2.5% of the revenue to digital marketing, then you have $25,000 to start your digital marketing campaign.

There are two ways to start digital marketing for your business: build an in-house team or hire a digital marketing agency or freelancers.

Building an in-house team is not a viable option for small and medium-sized businesses because it is not financially feasible. Most companies opt to hire a digital marketing agency, while some choose to go with freelancers. When hiring freelancers, you need an in-house digital marketing manager or yourself to work with a freelancer. Hiring a digital marketing agency is the best way to start digital marketing for your business.

How Does a Digital Marketing Campaign Work?

Digital marketing includes all the activities related to the digital presence of your company. The digital marketing strategy depends on your current digital presence.

Building a digital presence from scratch

Building a digital presence often starts with building the website of the company. While you are developing the website of the company, you can create the Google My Business listing for your business, social media accounts on various platforms, and a digital presence on other platforms. Once you have created the website, you can focus on SEO, PPC, and social media advertising to create a strong digital presence.  

Working on the existing digital presence

Working on the existing digital presence starts with the audit process. The digital marketing experts audit your current online presence and build a digital marketing campaign to grow your business. In many cases, companies have a negative digital presence. You require online reputation management and public relations to fix and improve your digital presence. Your digital marketing agency will figure out the right strategy for your company.

Final Words  

Digital marketing is the best investment one can make to expand business in 2022. At Deftsoft, we can help you create a result-driven, effective digital marketing campaign using our more than a decade of industry experience. We can help you with everything from SEO to app development, website creation, and paid digital advertising. Get in touch with one of our experts.        

5G – A Transformation like No less than A Rocketship

Posted on by deftsoft

Are you ready for the 5G revolution? Then, buckle up your belts and prepare for the revolution that 5G brings you. In this 21st era, the world needs new technology to meet the requirements of the people and match the pace of the growing surroundings. It is not just the whole of a new generation of mobile networks, but it is rapidly transforming the world. 

What is 5G?

The fifth generation of mobile networks is creating worldwide opportunities for people and businesses. The speed of 5G is 100x faster than the 4G networks, having faster connectivity potential and ultra-low latency. It has a broad bandwidth that has helped advance societies, transforming industries and making this world a stage of bet experiences. 

The 5G services have brought great changes, such as there have been online payments, e-health techniques, connected vehicles or cabs, etc. 5G has lots of features that make it different from any other network services. The G in 5G stands for the wireless technology of this generation. Most of the generations previously were defined by the data transmission speeds, but this generation has been able to encode and have been compatible.

How Does a 5G Network Work?

How does 5G Network Work_

The network uses a mechanism of cell sites that divide the territory into different sectors, sending encoded data with the help of radio waves. Every network backbone has a cell site with a wired or wireless backhaul connection. This network completely changes the encoded data and delivers more options to the carrier in the form of airwaves. The coding that the 5G network uses is similar to the encoding of 4G, and just the latency is designed with much lower latency and flexibility.

What Makes 5G Unique?

5G generally acts as different networks and was designed with a thought process that it should be flexible to use and replace the needs of many networks simultaneously. It is designed not just for mobile networks or wi-fi but for a wide variety of uses. 5G provides a stable connection for all the new technologies, like smartwatches, industrial robots, Robocop, and games requiring high-speed data or running many machines simultaneously. 

The 5G network generation can connect more devices than the 4G ones; this was developed because the annual rate of connecting networks increases yearly. Nowadays, people stream live videos, use TV less and watch everything online rather than connect to WIFI on their smart TVs, run social media, order food they like, etc. Everything has been made possible because of the new generation network introduced and the growing digitalization it supports. A 5G antenna uses a small amount of power compared to the other networks. 

What Potential Does 5G Hold as a Transformation?

You are still imagining things while the 5G network is making it happen. It does not just improve your network connection but provides a new opportunity in all fields enabling them to deliver amazing solutions across society. 

It has proven to advance the societies by improving the safety and sustainability by:

• More sharing cabs to prevent vehicle collisions.
• Faster services when in need of medical emergency.
• It works well with connected sensors that alert you beforehand about natural disasters.
• Smarter electricity grids that help in reducing carbon emissions.
• Cities have improved the living standards of the citizens by increasing infrastructure connectivity.

How Has 5G Helped in Transforming Industries?

How has 5G Helped in Transforming Industries_

• The 5G speed has allowed the production lines to respond quickly to the supply and demand chain.
• It helps trace the items at warehouses and ports easily.
• The network generation gives access to powerful robots and vehicles so that it can improve safety in risky areas.
• There has been an increase in the growth of crops in agricultural fields due to the Internet of Things.
• Advanced digital technologies that warn about the machinery defaults before time.

5G serves greatly in enhancing people’s experiences:

5G has contributed a lot to the society and has given people a vast experience of entertainment:

• Game lovers can now play amazing HD-quality games with immense speed.
• Ease in streaming live videos and channels.
• Education has grown, showing greater impact with advanced methods of technology.
• Work from home is now easy without any network glitches or disturbances.
• Meetings or conferences on Zoom.
• Stable connections in public places.

Opportunities as a Mobile Operator- 5G:

Mobile operators are one of the kinds of the population that has seen the innovation closer. The technology of 5G allows communication service providers to serve many use cases and places with faster connectivity. Moreover, it has served actual real-time control of business processes with robust and high-performing potential.

What Defines a Good Performance for the 5G Networks?

• Error Rate- 5G uses coding schemes to keep the bit error rate low. When the error rate exceeds, the transmitter switches to a lower MCS. It makes it less prone, and the speed is sacrificed to ensure the error rate is 0.
• Speed- The speed is dependent on the band strength and width. The lower the band spectrum, the higher the speed and the greater the network coverage.
• Latency- The latency is the time it takes for the data to be transferred between the source and the destination. It is measured in milliseconds.
• Range- The range depends on various factors like the transmit powers, interference and frequency. The process to measure the range is the usage of stimulators and drive tests.

Impact of 5G After Covid on E-Health Services:

Impact of 5G after Covid

The pandemic has shown the world how important your health is apart from wealth. We can maintain our health with a well-maintained and disciplined lifestyle. During this pandemic, the world realized there should be a better approach to getting health services at home to help the suffering patients get facilities at their doorstep. 5G has enhanced and refined the relationship between doctors and patients by decreasing the lag in their networks and calls.
Patients can now easily consult the doctor while sitting on their beds. The technology has also advanced to get the medicines delivered to their doorstep. The network generation makes the world a better place to live in by caring for health and creating an eco-friendly environment.

The 5G is a business revolution, as digitalization is dependent on the network generations. The vast transformation the 5G has brought is immense commercially, professionally and personally. Make World a Runway!

Grow as a Web Designer in the Booming IT Industry

Posted on by deftsoft

Where do you see yourself 10 years down the lane if you are a working person? Of course, you see yourself working with one of the renowned companies and at a good designation. To get your future secure, it’s just not the government jobs, but it is working in the most booming sector.

One should always choose a career in a sector that doesn’t get shut, even if the world falls apart. Looking at the Pandemic situation worldwide, we have understood how important it is to be secure with your jobs and health. Many people have and had seen a huge impact on their whole career, and have lost jobs which resulting in a career switch to It sector. Pandemic also gave you the comfort of working from home and indulging in what you love.

Why are IT Companies Immortal?

IT companies have always been booming as the new generation has become a lot tech-savvy, and the digital platforms are more in use. It is the thread between the business and consumers, connecting people digitally, making many things easy for this world. The technology has been upgrading for ages and has never been downgraded because of the keen and enthusiastic learners who are always eager to put their ideas forward. Every new start-up or business, whether it be worldwide, needs an IT company to assist them in running it. IT companies have given employment to many unemployed people during their bad times, and the IT companies have a firm belief in upgrading themselves from the scratch. It believes that the youngsters are the ones who drive the company with their keen nature to learn, grasp things easily, their vulnerability, tech-savvy, enthusiasm, and adapting to anything.

The IT sectors have different sectors – Content Writing, Customer Services, Web Designing, App Development, etc. The web designing is one of the major fields for the IT industries with digital marketing and web development or software development, as there is nothing without the web sites and their designing. Web designers are recruited for many sectors in IT industry itself:

• To design Computer Systems to see the increasing fame and demand in online e-commerce.
• Digital Media and Social Media
• Advertising and Marketing Industries
• Public Relation into Event Industries for different clubs, cafes or hotels.
• Data processing and Website Hosting.
• Software Development Industries.
• Financial Industries for Securities and Commodity Brokerage.

Websites- A Systematic Presentation of a Brand & its Services:

The websites you go through when you surf or shop online, how conveniently does it let you get a brief about certain companies’ services and products? The website makes surfing easier because of the systematic and organized way it has been designed and created. The content they write in simple language for you is written by the professional content writer they higher, which is designed and portrayed along with pictures and graphics for you. If you are passionate about designing and love doing it, then you should not give it a second thought to build up your career with web design.

What is Web-Designing?

What is Web Designing

 Web designing is designing a website’s page and presenting the brand or company’s services and products. The way the contents are designed is usually to make the website user-friendly and readable for the visitors. The web designers design and plan the whole layout of the page in which the content needs to be portrayed. They not only think of making it easy for the users but attractive and unique. They use different software to design to make theirs look unique.

Designers are in high demand because of the growing IT Industries, businesses, and ways to approach the general public. The most used mode is digital marketing for mobile and computer users, which needs the sheer attention of the users towards their website. Thus, effective web designing is needed as it communicates ideas to consumers and potential consumers. Web designing has its categories of expertise – UI, UX, SEO, etc. Usually, web designing includes the back end, known as the server side, and the front, known as the client side. The front side is the part that people engage with.

What to Keep in Mind as a Web Designer?

What to Keep in Mind as a Web Designer_

The website is the front face of the brand or company. It has a direct link to the visual aspect of a website. To make it worth it, the web designer needs to keep certain things in mind. A web designer should create the designs that deliver the content to the buyers in the number of clicks. The things to keep in mind and have knowledge about are:

• Learning and knowing the design you wish to specialize in.
• Have an idea about the basics of web designing.
• Know how to apply your knowledge into action to build something meaningful.
• Learning typography as fonts greatly attracts the reader and makes the content look legible, creative, and decorative.
• Understand the roots of the layout because it reflects the patterns, which gives the reader a flow toward the visuals.
• The checkout process needs to be quick, and elements that increase accessibility should be used.
• Use personas and content mapping.
• For the layout structure, the header tags are important.
• Know the concepts of visualizing deeply.

Why is Web Design Significant? 

It includes many goals which make it significant for a website:

• Web design codes information so that the Search Engines can read it easily.
• Making it easy for Search engines make it easy for it to boost up the business as the site of the particular business shows up on the top surfed pages.
• It impacts client satisfaction positively.
• Helps the company build a relationship with its visitors.
• It ensures that the website is easily viewed from the mobile and helps people reach easily.
• Helps customers identify the visual elements and easily understand the brief of the brand product or services.
• It fixes the glitches that sometimes appear on the website.
• It helps in the conversion of the visitors to the current consumers.
• Improves the sales of the brand by attracting potential customers.

The key points mentioned above for web designing and why you should see yourself growing as a web designer with an IT company are clearly explained. Now you do not need to look here and there and easily count on Deftsoft and see yourself at a higher designation with refined personality and skills. The organization focuses on secure and value-driven websites and apps with a professional digital marketing team. The ambiance of the company and its policies for the company make an employee stick to it for the long term. The organization gives web designers a great opportunity to grow and excel in their field, giving them vast learning exposure. The company looks forward to growing along with all its employees.

Building a Brand: Why a Top-Notch Digital Presence Is Important?

Posted on by deftsoft

Never before has it been crucial for businesses to build and work on their digital presence, plus engage with the audience online. In today’s era, having a digital presence for your business is important for its success. In addition, you must have noted that customers conduct their due diligence before making a purchase online; because of this reason, businesses need to have a strong online presence to attract new customers and retain the current ones.

Whether you are starting a new brand or a business or working on the existing ones, a digital presence is a key to success.

What is Digital Presence?

A digital presence refers to how your business appears online. It is what people find when they search for your brand name or business on the web.

Digital presence incorporates content that you control majorly. For instance, your website and your social media profile and the content you do not control, such as online reviews on these social media platforms.

Now you must think about all that you do on the internet on behalf of your business; it includes-

– Your website, i.e., the mobile version and the desktop version.

– All social media platforms, including LinkedIn, Facebook, Twitter, Instagram, etc.

– Store or office locations, i.e., GoogleMaps

– Online reviews on Google and other social media platforms.

– Digital ads on different social media platforms.

What is the Importance of Digital Presence?

We have already moved to an era where having a digital presence is important. But, you also need to understand that having a digital presence is not about posting regularly on social media or putting false reviews; it is way more than all this.

A digital presence gives your brand an ideal platform to communicate with customers. In addition, with a digital presence, you get the opportunity to set a narrative of who you are as a brand and set yourself and your brand apart from your competitors. Your digital presence expands to all the touchpoints a consumer might have with your brand online than just your desktop or mobile website.

While on the one hand, digital presence includes your website, it also includes the area out of your control, such as conversions about your brand on social media and online reviews.

Reasons Why Digital Presence is Important?

Reasons Why Digital Presence is Important_

– Be present, be visible.

Do you have any idea that most users use content marketing as a part of their brand marketing strategy? Gone are the days when you’d pick up a speaker to announce SALE SALE SALE; in today’s era, you will require a brand name of your business, and it will also require a strong online presence.

As there are several competitors, ensure that you pick up a different and fun way to lure your audience. For example, you can create an interactive app or a fun website that will grab the attention of the users and will make them engage with your website with ease.

You need to understand that social media platforms are one of the intelligent ways to upgrade and scale your business by using different digital marketing strategies.

– Customer engagement at the next level.

Did you have any idea about customer engagement? The customer engagement rate is quite high during the first 5 hours of the day. Therefore, enhance your customer engagement rate.

One of the best benefits of going online is that you get the pulse of the customer first-hand. You will no longer require buying and paying for the random data to know who your customers are. When digital marketing is well done, it will give you a great insight into your customers.

Now you must wonder how you can use customer feedback as the crux of your success; let us look into the same.

Credits to digital marketing as it has made engagement with the customers much easier. You constantly have the opportunity to speak to your clients directly. Also, if you are careful enough, you will have the opportunity to study the trends.

– A wonderful great impression.

It is said that people often form their first impression in about 17 milliseconds. Therefore, you need to ensure that your website can make a long-lasting first impression.

The first impression always lasts; this is a universal fact! If a customer is looking to buy a phone, no matter how good the phone is, if the brand name has little to no information online, the sales will dip no matter what!

People usually prefer to read about the product and look at its features and qualities even before making a final purchase. Therefore, if your brand has a great online presence, the customer will make a great, i.e., positive judgment about you. This factor will help you to enhance the capability of your brand.

– Digital marketing, wait for what?

It is noted that the return on investment is between 18-20%, why lose it out? Have you been tired of paying the distributors and relying on them to drive the revenues?

Why do you have to cut your margins on multi-level marketing when you have the complete opportunity to sell your products to the customers directly.

It is one of the best benefits that a strong digital presence reaps. The ideology of direct marketing is profitable for both, i.e., your brand and your customers.

– Show your services and products.

It is noted that almost 50% and prefer to shop online. Long gone are the days when you’d have to spend heaps of money to buy posters, banners, and standees to get your product name out there. With the help of digital marketing, all this has become simple, only if you have a strong online digital presence.

Your digital presence is a great way to show off your products and services. But, unlike offline marketing, it is not just an investment you have to make every time you launch a product or service.

Once online, forever online!

Your entire brand, products, and services will be online for your customers to see.

Conclusion

Now you can change your business strategy and get your product up and running in the digital foray! Deliver the message you want to, and attract the kind of customers you want to attract; with the help of a solid digital presence, you will be able to do the same. Try digital marketing on your mobile and web and analyze your brand to enhance sales and scale to new heights. For help with a digital presence, you can get in touch with professionals from Deftsoft and get help.

Mother’s Day 2022: A Day to Honor the Selfless Love and Affection of a Mother

Posted on by deftsoft

“Mother is the heartbeat in the home; and without her, there seems to be no heartthrob.” —Leroy Brownlow.

Being a mother is one of the most important roles a woman can ever play. The relationship of a mother and child is the most precious relationship that starts even before childbirth.  She provides unconditional love and care to her child. A mother is the best role model and teacher who can discipline and educate her child for a bright future.

Mother’s Day is an occasion that is celebrated across the globe to express respect, honor, and love towards mothers. Deftsoft celebrated mother’s day to show appreciation and gratitude for the valuable contribution of mothers, and to acknowledge their role in our society. We believe in creating special memories on every occasion and consistently put our best efforts for strengthening the bond with our employees.  

On Mother’s Day, 2022, the employees of Deftsoft received the golden chance to show their workplace to their mothers. Every mother became familiar with the work culture and vision of Deftsoft. This was the most precious moment when every mother was filled with pride and happiness as they could see their child’s extraordinary achievements and career growth.

Deftsoft organized a tea party on Mother’s Day, 2022, which was attended by mothers of employees working in various departments of Deftsoft. The mother’s day celebration became more special with the esteemed presence of Director of Internship and Training, Mrs. Sukhjit Kaur Brar, who gave an enlightening speech and recited poetry on mother. After this speech, the talented employees of Deftsoft performed poetry and mimicry, which was enjoyed and loved by everyone.  

Every employee gave a red rose and greeting card to their mother. A competitive game round was also held for mothers in which they had to place the spoon with lemon in their mouth and walk fast to reach the target for winning the round. Mothers who won this game were selected for the second round with employees.

In this round, mothers and employees had to compete in the dumb charades game in which they had to act and guess the movie. There were 3 winners in the second round. The final round was taken to find out how well employees know their mothers. The winner of the game was given a special gift hamper.

A video with amazing pictures of mothers and employees was presented on this occasion along with a beautiful song. A token of love was also gifted to every mother.

A group picture was clicked with all mothers and employees. Delicious snacks were served at the tea party, and a light-hearted conversation took place among everyone.     

All mothers visited the workstation and posed for pictures with employees, making this occasion more memorable. This visit was a great opportunity to make mothers familiar with the work environment and work culture of Deftsoft.

In the end, CEO, Mr. Amaneet Singh Brar, and Director of Operations, Mr. Amaninder Singh Brar, extended their warm greetings on this special occasion. They met all mothers and took blessings from them.         

Mother’s Day is a day that reminds us to show our love and gratitude toward our mothers. A mother can maintain a great balance between her professional and personal life.

She deserves to be appreciated every day for taking care of her family and looking into their needs. Deftsoft wishes everyone a Happy Mother’s Day and recognizes the contribution of mothers for making this world a better place to live!

In the end…

Every day is mother’s day!

We have learned to walk by holding her finger and have grown up in the shadow of her love zone, so we cannot repay her entire life debt even if we want.

Rewards and Recognition Ceremony: Appreciating and Recognizing the Contribution of Employees

Posted on by deftsoft

Brains like hearts, go where they are appreciated – Robert McNamara.

Appreciation is one of the most important forms of motivation. When someone tells us, thanks, you did a great job, we feel warm and appreciated. From appreciating the random act of kindness to praising employees for their hard work, appreciation spills into all elements of life. 

In the workplace, appreciation and recognition help create a positive organizational culture and strengthen the employee-leader relationship. In addition, recognition and appreciation motivate the employees to work harder in the future and drive their performance. So, it’s a positive spiral. 

Deftsoft believes appreciating the employees’ contribution to the organization’s growth is important. It is reflected in our work culture where appreciation and giving positive feedback for good ongoing work is a daily event. But, to make our deserving employees feel more special and valued at work, we organized a Rewards and Recognition Ceremony. It was a great fun-filled event where we acknowledged our employees for the efforts they put into their daily work in the year 2021. 

 

All the employees dressed up smartly in formals for the ceremony, and the excitement was clearly visible in the office environment. HR team made sure to get the arrangements done before time to make the event a grand success. The award ceremony started with the enlightening speech of CEO Mr. Amaneet Singh Brar and Director of Operations, Mr. Amaninder Singh Brar. They expressed their gratitude and appreciated the employees for their hard work, dedication, and perseverance. They conveyed their heartfelt thanks to each and every member of the Deftsoft family and acknowledged the efforts employees make to strengthen the organization’s pillars. 

Later, as the ceremony proceeded, 12 employees from every department were awarded the ‘star of the month’ trophy. To add a spark to the event and make it more fun-filled, this year management introduced some new titles and awards for the employees. Like, the best-dressed employees were given the title of ‘The Hero With a Tie’ and the fresh faces in the organization were awarded as ‘The Budding Star’ for their amazing performance in a short span of time. The title of ‘Mr/Ms Consistent’ was given to praise the punctuality of the employees. The ambiance was filled with enthusiasm, and the awardees were filled with zeal to exhibit superior performance in the coming year as well.

The most exciting and enthralling part of the event was the award for the best department of the year. The shining trophy and title ‘League of Super Heroes’ was awarded to the Internet Marketing Department for their best overall performance. CEO, Mr. Amaneet Singh Brar, motivated the employees who did not grab the award this year to work harder in the future. In the end, all the employees took selfies and clicked pictures with their trophies. 

The growth and success of Deftsoft are the results of our dedicated employees who work hard to achieve the business goals. So, we strive to build a work environment that everyone wants to be a part of. Smiling employees, shining trophies, and treats for winners are the ultimate motivation that keeps us going forward!!!