web design trends

10 Must-Know Design Trends to Boost Website UX in 2023

Posted on October 20, 2022 by deftsoft

An amazing appearance of the B2B website can greatly enhance user experience (UX). Therefore it is important for business owners to understand what users looking for when navigating their websites. Considering the same, in the post, we, Deftsoft, have listed 10 important designs trends that take your website appearance to new heights.

Website UX plays a major role in marketing. User experience (UX) is a process of designing and developing website. The goal of UX is to deliver users a great brand experience and convert into leads. You might don’t know that 94 percent of the users stay on the website because of its impressive designs and looks.

Website design plays a major role in user experience and increase the success rate of a brand. UX is not about just cheating a website. There are many other important aspects that need to be considered, like SEO, accessibility, impressive design, and functionality.

Website functionality is important for both the business and end user.

For this, a web designer must always keep on chasing the new trends, which can be challenging as well interesting. Here in the post, we have listed 10 must-know website design trends that you can consider to incorporate into upcoming website design for 2023.

So, without any further ado, let’s get started!

10 Must-Know Design Trends to Boost Website UX in 2023

1. Accessibility

2. Dark Mode

3. Data Visualization

4. Integration of AI

5. Micro Animations

6. Minimalism

7. Parallax Scrolling

8. SEO Native Design

9. Short-Form Video

10. White Space

Website Design Trend #1: Accessibility

Accessibility is about standing out on technical requirements and should meet WCAG 2.2 or WCAG 3 conditions. It means that your website content must get understand to everyone. Moreover, the content should operable, understandable, and perceivable. Some of the accessibility features include:

. Image Alternative text, aka image alt text.

. Captions

. Transcripts

. High contrast colors.

. Text to speech.

. Keyword accessibility

Accessible website makes your provided content more valuable. If you are not sure about your website accessibility, then feel free to get in touch with us, We, Deftsoft can help you into it.

Website Design Trend #2: Dark Mode

You might be aware about the dark mode. In addition, in latest phone and computer the dark mode feature is added. But do you know that as a web designer, you can also add this amazing feature in your website. Dark mode saves battery as it reduce the consumption of light. In addition, it reduces eye strain and is better accessible for the users.

Website Design Trend #3: Data Visualization

Data visualization is the presentation of data via visual representation. It includes maps, tables, and charts. Always choose the type that will best for users and accurately interpet your data. Data visualization has started becoming more interactive and let users to experience data in ways that improve their site content and structure understanding.

Website Design Trend #4: Integration of Artificial Intelligence (AI)

One of the most important parts of the web design is to understand the users’ need. Here AI comes into action. Today voice searches, virtual assistants, chatbots, and other AI forms act as a bridge between automation and users.

According to a study, in 2025 AI will takeover 95 percent customers’ interactions. Introducing AI technology, in the website is always a win-win situation. In addition, artificial intelligence (AI) will enhance employee productivity and limit human errors. From the user’s perspective, Artificial intelligence meets each user’s requirements providing an amazing personalized experience.

Website Design Trend #5: Micro Animations

The basic desire doesn’t perforce require to completely neglect animations. Micro animations are a great options to add excitement and dimension to the website.

When animations are added without any purpose, it can create distraction for the user. While, micro animation with care in 2023 can excite the visitors about your business.

Website Design Trend #6: Minimalism

Less is more. It also implements on the website design. Keeping your website simple and clean improves its functionality. It may include text with easy readability, minimal images, softer colors, and few animations. For business perspective, the website will take less time to load. For user perspective, easy to use and understand website content, quick navigation, and a smooth experience.

Website Design Trend #7: Parallax Scrolling

Parallax scrolling happens when the background of a webpage moves at a different rate as compared to foreground. The purpose of parallax scrolling is to create an illusion of depth. Sometimes, adding parallax scrolling can create distraction for the user. Therefore, use it with caution.

Website Design Trend #8: SEO Native Design

You might know that web design depends greatly on SEO to deliver exceptional UX. SEO has improved in many manners, like it focus on content quality, mobile-friendly sites, and give value to user intent and attention. Web design and SEO come together to transfer useful data from your website and limits website clutter to deliver a smooth UX.

Website Design Trend #9: Short-Form Video

You might be amazed after knowing that an average human attention span is of 9 seconds. The same is of a goldfish. This is the only reason short-form videos are becoming popular – they hold people’s attention. You should try to create a video between 30-60 seconds, purposing to grab the user’s attention within first 20 to 30 seconds. Adding video on your website can boost engagement and potential leads. It is another way to offer your users with information in a visuals.

Website Design Trend #10: White Space

It is the unmarked area around web design elements. White space assists in pages flow and stay well-organized. In addition, it enhances users readability and can use to emphasize useful information about the business.

Conclusion

An outdated or malfunction website gives user a bad experience. Therefore, it is important to implement B2B web design trends that will help businesses to stay one step ahead in the industry. Therefore, invest your time to add appealing look in your website. That’s all in this post. If still, you have some questions in your mind regarding your business website, feel free to ask us. One of experts will surely help you out at their best.

Grow as a Web Designer in the Booming IT Industry

Posted on June 10, 2022 by deftsoft

Where do you see yourself 10 years down the lane if you are a working person? Of course, you see yourself working with one of the renowned companies and at a good designation. To get your future secure, it’s just not the government jobs, but it is working in the most booming sector.

One should always choose a career in a sector that doesn’t get shut, even if the world falls apart. Looking at the Pandemic situation worldwide, we have understood how important it is to be secure with your jobs and health. Many people have and had seen a huge impact on their whole career, and have lost jobs which resulting in a career switch to It sector. Pandemic also gave you the comfort of working from home and indulging in what you love.

Why are IT Companies Immortal?

IT companies have always been booming as the new generation has become a lot tech-savvy, and the digital platforms are more in use. It is the thread between the business and consumers, connecting people digitally, making many things easy for this world. The technology has been upgrading for ages and has never been downgraded because of the keen and enthusiastic learners who are always eager to put their ideas forward. Every new start-up or business, whether it be worldwide, needs an IT company to assist them in running it. IT companies have given employment to many unemployed people during their bad times, and the IT companies have a firm belief in upgrading themselves from the scratch. It believes that the youngsters are the ones who drive the company with their keen nature to learn, grasp things easily, their vulnerability, tech-savvy, enthusiasm, and adapting to anything.

The IT sectors have different sectors – Content Writing, Customer Services, Web Designing, App Development, etc. The web designing is one of the major fields for the IT industries with digital marketing and web development or software development, as there is nothing without the web sites and their designing. Web designers are recruited for many sectors in IT industry itself:

• To design Computer Systems to see the increasing fame and demand in online e-commerce.
• Digital Media and Social Media
• Advertising and Marketing Industries
• Public Relation into Event Industries for different clubs, cafes or hotels.
• Data processing and Website Hosting.
• Software Development Industries.
• Financial Industries for Securities and Commodity Brokerage.

Websites- A Systematic Presentation of a Brand & its Services:

The websites you go through when you surf or shop online, how conveniently does it let you get a brief about certain companies’ services and products? The website makes surfing easier because of the systematic and organized way it has been designed and created. The content they write in simple language for you is written by the professional content writer they higher, which is designed and portrayed along with pictures and graphics for you. If you are passionate about designing and love doing it, then you should not give it a second thought to build up your career with web design.

What is Web-Designing?

Web designing is designing a website’s page and presenting the brand or company’s services and products. The way the contents are designed is usually to make the website user-friendly and readable for the visitors. The web designers design and plan the whole layout of the page in which the content needs to be portrayed. They not only think of making it easy for the users but attractive and unique. They use different software to design to make theirs look unique.

Designers are in high demand because of the growing IT Industries, businesses, and ways to approach the general public. The most used mode is digital marketing for mobile and computer users, which needs the sheer attention of the users towards their website. Thus, effective web designing is needed as it communicates ideas to consumers and potential consumers. Web designing has its categories of expertise – UI, UX, SEO, etc. Usually, web designing includes the back end, known as the server side, and the front, known as the client side. The front side is the part that people engage with.

What to Keep in Mind as a Web Designer?

The website is the front face of the brand or company. It has a direct link to the visual aspect of a website. To make it worth it, the web designer needs to keep certain things in mind. A web designer should create the designs that deliver the content to the buyers in the number of clicks. The things to keep in mind and have knowledge about are:

• Learning and knowing the design you wish to specialize in.
• Have an idea about the basics of web designing.
• Know how to apply your knowledge into action to build something meaningful.
• Learning typography as fonts greatly attracts the reader and makes the content look legible, creative, and decorative.
• Understand the roots of the layout because it reflects the patterns, which gives the reader a flow toward the visuals.
• The checkout process needs to be quick, and elements that increase accessibility should be used.
• Use personas and content mapping.
• For the layout structure, the header tags are important.
• Know the concepts of visualizing deeply.

Why is Web Design Significant?

It includes many goals which make it significant for a website:

• Web design codes information so that the Search Engines can read it easily.
• Making it easy for Search engines make it easy for it to boost up the business as the site of the particular business shows up on the top surfed pages.
• It impacts client satisfaction positively.
• Helps the company build a relationship with its visitors.
• It ensures that the website is easily viewed from the mobile and helps people reach easily.
• Helps customers identify the visual elements and easily understand the brief of the brand product or services.
• It fixes the glitches that sometimes appear on the website.
• It helps in the conversion of the visitors to the current consumers.
• Improves the sales of the brand by attracting potential customers.

The key points mentioned above for web designing and why you should see yourself growing as a web designer with an IT company are clearly explained. Now you do not need to look here and there and easily count on Deftsoft and see yourself at a higher designation with refined personality and skills. The organization focuses on secure and value-driven websites and apps with a professional digital marketing team. The ambiance of the company and its policies for the company make an employee stick to it for the long term. The organization gives web designers a great opportunity to grow and excel in their field, giving them vast learning exposure. The company looks forward to growing along with all its employees.

The Best Guide to Web Designing in 2022

Posted on April 7, 2022 by deftsoft

If you find it fascinating how a website appears, you need to conduct your analysis to the core of it. You need to know that an artistic web designer is behind the same. Before diving more into web designer, let us understand web designing.

Web designing is the sketch of the website shown on the web or the internet. It is a blueprint of websites and web pages to show its brand. It also ensures a user-friendly experience. The major elements of web designing include:

One, is how the website appears

Two, the design of the website

These two elements are constant, whether the design is for the website, mobile app, or sustaining a webpage. So you can get your hands on web designing to create a website for your business.

Here in this blog, we will learn all about web designing.

What Is the Purpose of Web Designers?

The major role of web designers is to make sure that their website is attractive. To be precise, it has to be appealing. The reason behind the same is to attract the target audience.

With the evolution of technology, the role of web designers has changed slightly. Nowadays, one expects a web designer to have several other aspects. These aspects include search engine optimization, user experience design, and website maintenance. With the origin in demand of these aspects of web designers’ role, there is an additional need for web designers to broaden their skills.

The role of a web designer

A web designer recognizes the goals of a website or a webpage. They help in promoting accessibility for all possible users. Let us have a look at the process.

– It includes the organization of the content and images around the sequence of the pages.

– It also includes combining the applications and other interactive elements.

Experts who perform this procedure are web designers.

Roles and responsibilities of a web designer

1. The major role of a web designer is to choose a font that is easy to read.

2. The designer is also responsible for picking the best color scheme which makes the website attractive.

3. They handle the brand’s identity with the choice of colors, layout, and fonts.

4. A web designer maps the structure of the website. This structuring is to ensure built-in navigation.

5. The person is in charge of putting the logos, images, text, applications, and other elements.

6. One expects web designers to use coding languages to make the layouts. Also, he manages the styling of the pages. Therefore, a web designer should be well versed in coding languages such as HTML CSS. These are the basic requirements when it comes to designing a web page.

7. A web designer is accountable for making advanced pages and websites for mobile and desktop viewing.

These are the major roles and responsibilities of a web designer.

Methods of Web Designing

1. Customer Satisfaction

– The first method is adaptive design,

– The second method is responsive design.

In the former, one uses the standard screen sizes for framing and designing the layout.

In the latter, the content moves statistically. But, of course, this completely depends on the screen size.

Web designer experts make use of the various steps to make different websites. This is according to the needs and demands of the different clients.

What Are the Major Elements of a Web Design?

The process of designing the web is quite flexible. This allows the designers to adjust to any preferences. There are several standard components of every web design. These components include the following;

– The visual hierarchy

– Content

– Readability

– Color scheme

– Images

– Navigation

– Typography

– Layout

Let us have a look at each element in brief.

1. The visual hierarchy

It is an order in which the end-user will gather the information from the site. The web designer makes it by using a visual pattern for the online website. The visual pattern is the way that manages the behavior of visitors visiting the site. For instance, the F-Patterns highlight the top horizontal section of your website. Most designers happen to place the brand logo and navigation and the search bar here. These are a few elements that inspire brand recognition.

2. Content

The content refers to the readable information present on the website. It is one of the major elements of the website. The reason behind this is that users want to get information immediately. If the website’s content can communicate in no time, then it will grab the attention of the users. In layperson’s language, the better the content, the better the conversion rate into leads. The web designer can meet this by making use of an engaging tone. Also, one needs to understand the importance of right and authentic information on the webpage. As a designer, one must ensure that the content put on “about us” and “contact us” is correct!

3. Readability

As a designer, you need to understand the role of readability. The concept of readability refers to the ease and comfort one gets while reading a webpage. This means that the content present on the web page should be easy to understand and read. The user should not find difficulty in reading and grasping the same. If the readability is great, it will automatically improve the UX experience. As a web designer, you can enhance readability by using the appropriate pixels and size of the text. Not to overlook, the disparity between the background of the site and text colors also plays a major role in improving readability.

4. Color scheme

The combination of the colors on the website depicts and says a lot about the brand it represents. As a web designer, you need to use the right colors that represent the industry. For instance, you can pick a dominant color and a couple of other colors to create a palette. You can choose between monochromatic, analogous, or complimentary. As a designer, you need to focus on the ideology of colors the users are most attracted to.

5. Images

Images include pictures, photographs, illustrations that visually depict the information. As a web designer, to create the best effect, you can use images that go with each other. Users get attracted to the visual representation more than the textual part. Thus, make sure that the pictures you use tend to attract and target the right audience.

6. Navigation

Navigation refers to a user’s tools to navigate anywhere to a particular website. One can find these tools either in a header, footer, or even the body of the website. The placement of these tools depends on the layout and the design of the website. However, these tools are important as they steer the audience to the information they want to grasp.

Web designers can use different designs and layouts for navigational tools. For example, they can incorporate buttons and one-click arrows to take the users to the top of the page.

7. Typography

It refers to the type and style of the font in which the text appears on the website. Designers can use a combination that attracts users and is easy to read. Depending on the brand’s purpose, the site can either have serif fonts, while others can have non-serif fonts.

8. Layout

This is the most important part for a web designer where he has to put his attention. The layout refers to the style in which material or content is displayed. Therefore, the design of the layout has to be simple, attractive, and intuitive.

Designers tend to create special layouts for different display screens. This refers to mobile display screens or desktop screens. With the advancements in technology, it has become very important to have the website accessible on a mobile phone. The reason behind the same is that users prefer to open and access the website from their cell phones in today’s era. For a mobile-friendly website, a designer needs to make sure that he uses a responsive template. This template will ensure that the website adapts to any screen, i.e., desktop or mobile.

What Is the Use of a Web Design?

A web design is vital for meeting several tasks and goals. These include the following:

1. Customer Satisfaction

An excellent web design will have a positive impact on the users. Customer satisfaction plays an important role in improving the UX. The better the UX, the better the relations will be with online website visitors visiting the site.

2. Search engine optimization

Search engine optimization refers to using the right strategies to help a website rank. Web designers happen to code the information so that the search engine can read it with ease. This will help enhance the business as the site ranks in the top searches.

3. Compatible branding

Branding refers to promoting the product with a different style and design. Web designing will play an important role in helping brands. It will create a crisp, clear promotion for their business.

4. Mobile responsiveness

Mobile responsiveness refers to the optimization of the layout of the website. To be precise, it means that the website’s layout has optimization in a way that it can adapt depending on the screen size. A web designer will ensure that the site is easy to navigate and view on any screen. If the website is mobile responsive, it will target more audiences and help with leads.

5. Technical efficiency

This term relates to making a better experience for customers and users on the website. For example, web designers can get technical efficiency by using clean codes. This will improve the loading time of the website. Also, it will enhance dynamic images and graphics. All this will lead to a better UX.

6. Conversion

The whole purpose of a website is to improve conversion rates. To enhance this, web designers can make use of the best strategies. Conversion takes place when a user completes a specific task on a website. The user has to be on the website for a longer period for this to happen. Web designers can use the best techniques to make the website appealing enough to hold the user’s attention. With this, there are chances they will click on the CTA and exchange valuable information.

7. User experience optimization

Web designers can always conduct an audit and understand how people engage with the website. This will help the designers to understand which pages have fewer engagements. With the help of an audit report, they can start working on pages with less traffic. This will help you enhance the web pages and improve the UX.

8. Improve sales

By now, you must have understood the importance of UX. The better the user experience on the page, the better the conversion rates. Web designers need to ensure that they work and make use of the right techniques, including

– Color scheme

– Clean coding

– Responsive website

These things will positively impact the website and thus better sales.

These are a few reasons why web design is important.

FAQs:

1. Is it a good time to become a web designer in 2022?
Before you decide and jump into a new career, you need to look at the path you are jumping into. There are certain aspects that one needs to consider. For instance, look at the job opportunities in the same field after covid. Not to overlook, the pandemic has had adverse effects on careers and job opportunities. Thus, before you conclude, you need to consider all this.

2. Are web designers in demand right now?
No matter what goes around in the world, technology is boundless. We rely on technology for several matters, and web designers play a vital role in that technology. Web designers design it, and also they are behind the constant efforts to make it look so flawless.

This is a handy guide to web design in 2022. With the advancements in technology, there is always a change and development in how web designers play their role in improving conversion rates each year. Thus, it is always better to get in touch with a prominent web designing agency like Deftsoft and get ahead of your competitors.

Stay Current with the Top Web Design Trends in 2021

Posted on December 15, 2020 by deftsoft

What the coming year has in store for web design?

In 2021 you are expected to see dark mode, mixed media and 3d elements to the forefront with a focus on page speed and user experience.

In 2020 time seems to slow down with things changing so much that a day feels like months, and when it comes to change, web design and development is not far behind.

Every year new web design trends promise to take us into the technology-driven future that we only dream of. But the 2021 predictions for web design trend are just the opposite of it. In 2021, web design trends share a common theme; from hi-tech fantasy, the focus is on achieving heights of realism.

The web design trends will combine digital and ordinary life like never before. These trends show how important websites have become in our everyday life. Certain aspects of web design are not going anywhere like user-friendly navigations, data security, a fast load times. In addition to these trends, other web design trends that web designers look for include:

Parallax Animation

Parallax Web Design - The Earth May Not Move for Us But the Web Can | Interaction Design Foundation (IxDF)

In 2021, web designers will see the rise of web-based animation trends. Micro-interactions to particle backgrounds animation trends have become more complex as designers separate page elements into the foreground and background extremes to create a parallax effect.

What is parallax? It’s an optical illusion when objects near to the viewer appear to move faster than the objects that are far away.

Designers use foreground and background to provide additional benefits of immersion, transforming the computer screen into a theatre stage. When users navigate the web page, they are attracted to the magic of Parallax animation.

Abstract Art Compositions

If you think abstract shapes like squares, circles are simple, minimalistic and restrictive; your opinion is going to change in 2021. In the coming year, web designers will incorporate them into complex and unique compositions that will redefine the way a website looks. In 2021, web design for tech products, startups and apps will include abstract art elements as an alternative to photography.

Abstract art elements are going to take the place of stock photography and figure illustrations. By usingabstract art compositions, the web pages will feel expressive and alive, even in the absence of familiar human faces.

You will see 3D Visuals Everywhere.

With the introduction of higher resolution screens, the 3D design has come a long way. In 2021, you will see high-quality 3D visual will blend smoothly with the rest of the web design. These 3D visuals add to the overall user experience. One pro tip for designers is to make sure 3D visuals are in harmony with the rest of the design elements. 3 D design elements will add a sense of uniqueness and dimensionality to every web page.

State of the Art Multimedia Experiences

Architecture of the Mind. Designing the digital experience - Deftsoft

At present, everyone has access to faster internet speed. As the internet becomes available to everyone, multimedia web experiences are popping up everywhere. To create a user-friendly experience, designers are blending visuals, text, video and audio elements together. Successful design trends in the coming year will include;

Use of a variety of media formats to maximize the accessibility of content.
Pre-recorded media will include closed captioning and transcripts.
Designers will include alt text for images and accompany complex images with longer descriptive text.
Designers will avoid auto-playing video or motion content

Augmented Reality Experiences

Along with multimedia experiences, designers should not overlook augmented reality. AR is more than hunting for Pokémon on your mobile phone. When it comes to AR in web design, we talk about web XR API and new software that have opened the technological front for users. In the future, more retail and e-commerce websites will use the power of AR to boost their sales and facilitate potential customers in the buying process.

Digital Interpretation of Physical Products

It’s a proven fact products are the heart of a website. In 2021 web pages will have their heart on the sleeves. There will be a creative digital interpretation of physical media. Digital interpretation means using colour codes to create visual synergy between the product and the website. This way, web pages will look appear more organic and interesting.

Designers will blend the real world, and digital feels to create websites that will create high user-engagement.

Web Design will focus on User Preference.

The main focus of designers is to deliver personalized experiences to the user. Personalized experience can be anything from the option to switch between dark/light mode to changing the appearance and navigation of a site. Websites will now contain content that is tailored to customers taste similar to the custom playlist generated by music apps.

In 2021 focus will be on creating a more user-centered website. Designers will try to meet the needs, wants and tastes of users navigating through websites.

In addition to the above trends, 2021 will be the year of three-dimensional colours, captivating questionnaires, scrolling transformations, better ecommerce UX and more. All these web design trends look nothing like sci-fi movie design trends that are hard to implement. These are the actual design trends you will encounter in everyday life. These trends will give you an insight into what the future will hold for web design. For the success of your website, it’s essential to stay up to date with these web design trends.

After reading the above trends, you will be in a better position to update your website design to create a positive impact on your brand and revenue.