Category: Business

The obsession of living in dreams has led the technology to go beyond the imagination. The clear and seen example of this is what called Augmented Reality!
People in the world of IT are very well aware of this fact and most of them have worked in order to bring such creative innovation. It provides the developers endless opportunities to showcase and play with their ability, knowledge, and skills. The evolution of this advanced technology has had its great effects that can be successfully seen in movies and films – Terminators and Avatar, heads up display to watch on.
“Augmented Reality” depicts an illusionary world with the perspective of the real environment whose elements are computer generated with graphics, sounds, videos, characters, or GPS information. In simple words, it creates a view of reality that actually doesn’t exist. ”
It’s no wonder that the technology has been graded up to the level where we (general people) can’t even visualize the things. For us, it eludes the graphical computer driven exaggeration showcase to enhance our perception of “Chocolate House” reality. As discussed above regarding the endless possibilities it delivers, although Augmented Reality is fairly in primitive state that the development is going to accelerate very quickly over the coming few years. Augmented Reality could even achieve a state where it can improve and modify the appearance of this present reality around you to make it look for example look like the world of cartoon characters. We have surrounded with video gamers all around. In order to mark the technology with the recreational context to enhance the customer experience, it has extended to the gaming arena.
‘A delightful day, the ideal pair of sneakers, the yearning to earn a collection, a swarm of new companions holding up to be met- the world full of possibilities to explore’. This is what we get with ‘POKEMON GO’.
Pokémon go laid a remarkable success and has taken the world with storm. The game hit the app store in the UK and US and it appeared to be all sudden that people enjoying their day by flicking pokeballs into inn corners and in such locations where they don’t even go with own in order to snag Pikachu, Bellosom, Haunter, Ivysaur and other Voltrobs & Magnemites.
Let’s go into the idea that how this game is designed or worked? The characters of this game exclusively rely on Google maps showing the fixed directions. Keeping the theory of GPS navigation system, the whole game is designed. Using certain locations with the help of map, navigation information, camera tracking system and ultimately AR gives shape to the game and characters are placed according to it. The brand POKEMON enhances the interest because of its successful animation series on the television makes it a big bang among people.
Because of its breakthrough popularity, the technology is really appealing to investors and companies. The best of this has come up in an interview where Apple’s CEO; Mr. Tim Cook said that soon the company is going to invest in the technology Augmented Reality, AR in the long run as its going to be huge. This statement is itself a huge platform for many industries, especially for iOS developers where they can display their innovations.
Now, after a great success, it is wondering that where it will take the world now? What will be the future of this AR technology? The questions are many and the answers are a mystery. The augmented reality is based on the concept of 3I’s – Imagination, Innovation and Interaction. The combination of three is what we can see in Pokémon Go. Not in the gaming arena, it can be best utilized in other fields i.e. sports, education, business, entertainment and in daily life to get a smooth and easy living.
Yes, the ubiquity of this amused game gives us a glimpse into customer’s strive after AR recreations, but the innovation to communicate with this present reality is simply not there yet. Therefore, to attain such reality with fun, we at Deftsoft started working for this to create a platform where entertainment blends with the knowledge to be instructive.

The biggest buzzword to have hit in the present and hi-tech world of Information Technology is to make use of the latest and developed software for the tremendous growth of your business. Fostering the potential of businesses nowadays has become an inevitable requirement of every business entity.
For the brightening future, there is a need that one must grab the latest .Net frameworks to create high-tech mobile, desktop and web applications that are easy to operate on Windows, Devices, and servers.
The changing business scenario is bringing various innovations in the arena of .Net with an aim to giving you a blazing fast and modular platform where you can enjoy the full spectrum of technology stack for your web and mobile applications.
With the growing demand of reliable, scalable and robust .Net solutions, many are excelling their career in this field to horn their skills to deliver unique and innovative user experience to the developing organizations.
Dynamic WebPages are the backbone of IT world and offering a boost to your business with a strong and powerful structure of your websites and applications. Today, a significant redesign of ASP.NET is in the market as ASP.NET Core 1.0. This is the latest software that is not based on the infamous System.Web.dll however, consists of many new modular components. Combined with traditional .NET framework libraries it includes MVC and web API.
Well, to get started with .NET Core on any platform of your choice has become easy now. Microsoft has given its users an unmatched and advanced platform to cater their building, deploying, operating and integrating XML web services needs. With the constant advancement and development, there has been a progressive change in the field of ASP.NET.
Let’s attain greater flexibility for your business project by making the most out of ASP.NET services.

In today’s modern era, most of the consumers are turning to mobile phones as their primary means to access the internet. This simply signifies that businesses can’t overlook the importance of mobile app marketing. Mobile app marketing is vital as it allows you to connect with your end users and interact with them directly. Mobile app marketing is a long way and very complex procedure that requires a lot of time and efforts.
However, if planned and executed properly, you can obtain immense benefits. So, how you plan out for developing a mobile app marketing strategy defines your extent of success in the market. Before getting into the mobile app marketing, it is very necessary to plan your strategy very carefully. For this, you must keep your main focus on the end users as they are the key to your success. As you are dealing with people, it is very essential for you to understand their behavior. This is the first and foremost step that you must take into consideration.
For an effective mobile app marketing strategy, the process is divided into 3 stages- pre-launch, launching period and post launch. These stages involve the following 3 steps.
Promotion before the launch: Your promotion starts the moment when you begin your working on the app. It is crucial for creating a ground for getting initial success. Moreover, marketing your app before its launch provides a great platform to attract a large set of users downloading the app as it arrives. The pre-launch app marketing program includes the creation of a descriptive app name, blogging, App store optimization, creation of press releases and other writing content for reviews. Social networking sites are the good tool to seek out potential customers.
Actions on the time of launch and immediately after the launch: It is a very critical time when your major aim is to attract enough real app users who can provide positive feedback about your app. Marketing services such as keyword research, title optimization, description optimization, creating screenshots and app landing page testing plays a very significant role in promoting the app and getting more number of downloads quickly.
Marketing and maintaining interest in the app: At this point of time after the launch of your app, there comes the need of achieving high ranking in the app store’s search results. Higher ranking increases the visibility of the app to the potential customers. This ultimately increases the traffic to your app’s pages in the app store. App store optimization helps effectively in improving the ranking your mobile app.
Hence, we can see in the present scenario, there is a great need to build strong and effective app marketing strategies to make you stay ahead of the competition.