Category: AEM Integration

A Hassle-Free Guide to Integrate Magento 2 with AEM

Posted on by deftsoft

 Building an easy-to-use eCommerce platform is good, but offering a personalized experience is great! You’re missing out on the mightiest capabilities of Magento (now called Adobe Commerce) if you’ve not yet integrated with AEM. 

Magento has over 677,539 users for enhancing their e-commerce website experience. It was, however, in August 2018 when Magento was acquired by Adobe. Now, it is called Adobe eCommerce. While a large number of individuals harness Magento for a killer Search Engine Optimization (SEO) strategy, novel catalogue-management tools and managing content for their online store, AEM can significantly improve the efficiency of the tool.

This blog is a simple, easy-to-use guide for AEM and Magento integration. Firstly, you’ll learn what Magento and AEM are, the steps to AEM Magento integration and the benefits of the integration.

Let’s begin!

What is Meant by Magento?

Simply put, Magento is a popular e-commerce platform used by numerous professionals as a robust solution for their online B2B, B2C and D2C businesses. Businesses are flocking to this tool like a moth to a flame. After all, it offers tools to attract potential prospects, sell more products and make more money. Adobe Commerce users vouch for its feature-rich omnichannel experience!

Magento

Apart from this, it is a Content Management System (CMS) that offers editing, organizing, deleting, modifying, maintaining and publishing content directly from a central interface. Individuals can manage workflow in a collaborative environment through Magento (Adobe Commerce).

“Adobe Commerce is a modern, flexible platform that allows us to present our complex product offering to customers in a friendly, approachable, and easy-to-understand way. It’s aligned with our brand and what customers expect from a modern online shopping experience.”

– Steelcase, a B2B office furniture company

Magento is considered as one of the top 10 e-commerce platforms.

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There are over 5,000 downloads of Magento each day, thanks to its vivid features, which are as follows:

  • Open-source software (community edition)
  • Simple and flexible back-end
  • Easy media and content management
  • Completely headless (de-coupled architecture)
  • Product publishing and organizing categories
  • Search Engine-friendly structure
  • User Management System

What is Meant by Adobe Experience Manager (AEM)?

Adobe Experience Manager (AEM) is a content management system (CMS) and digital asset management (DAM) software that offers sophisticated capabilities. It is Adobe’s proprietary software for managing, publishing, delivering and optimizing digital assets. These digital assets include documents, forms, audio, videos, images, and website content. 

From social media to mobile apps, you can ensure efficient and uniform content delivery across various channels. AEM offers personalization and optimization of user experience across multiple channels and social media. This directly enhances prospect engagement and, ultimately, business revenue.

What Sets AEM Apart from Other CMSs?

AEM offers content personalization across varied channels.

The numbers speak for themselves. According to the latest 2023 Q3 report, “The Forrester Wave”, Adobe has been named a distinguished leader in content management.

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The highlighting features of AEM are as follows:

  • Manage and deliver content across various channels
  • Unified user experience across different devices (mobiles, web)
  • Solid Digital Asset Management (DAM) tool
  • Reliable data insights 
  • Customer journey mapping
  • Enhanced content personalization
  • Content optimization

Why Should You Integrate AEM with Magento 2?

The AEM Magento integration involves two perspectives: the development and the business.

  • The Development Outlook

A developer can efficiently develop and manage digital experiences through the unification of the two software. He can analyze both the e-commerce data and content on a single website to make informed decisions critically.

Additionally, the AEM Magento integration cuts down operational costs and streamlines operations, such as customer segmentation, order processing, real-time product updates, etc.

  • The Business Outlook

It is a daunting task for a business owner to move back and forth between AEM and Magento when keeping track of the shop and content personalization. You can dig deep into the customer journeys and, thus, enhance product sales. AEM and Magento integration helps businesses benefit from automated user analytics, personalized content, and marketing campaigns.

Overall, the objective of AEM Magento integration is to offer personalized shopping experiences.

How to Integrate Magento with AEM Seamlessly? 

It is time to address the elephant in the room: how to perform AEM and Magento integration. 
The answer is utilizing the Commerce Integration Framework (CIF). For an introduction, CIF is Adobe’s recommended pattern for integrating and extending e-commerce services from Magento and other third-party commerce solutions with the Adobe Experience Cloud. It offers a set of tools, code, documents, and components to speed up Magento and AEM integration.

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The benefits of CIF are as follows:

  • It is an abstraction layer to standardize integrations with multiple systems.
  • CIF supports headless/omnichannel experiences:
    • Single and multi-page applications
    • GraphQL endpoints
  • It offers a serverless and business logic layer for customization and extension of commerce services.
  • It offers accelerated performance.
  • CIF provides integration solutions with various Adobe solutions, such as Magento, AEM, Campaign Standard, etc.

Follow along for the steps involved in AEM and Magento integration (now called Adobe Commerce):

1. Download and Install AEM and Adobe Commerce (Magento)

The first step is to download both AEM and Adobe Commerce. Make sure that you download the latest versions of the software.

a. Download AEM from here (AEM release notes).

b. Download Adobe Commerce from here.

2. Download and Configure the CIF Extension

You then need to install an extension on all AEM instances and Adobe Commerce that the CIF comes up with. This is how the integration takes place between the two.

3. Configure CIF Framework

Open AEM and configure CIF by setting up the required configurations, such as base URL, Adobe Commerce authentication credentials and cache settings. These configurations allow seamless configuration between AEM and Adobe Commerce (Magento).

4. Configure Sync Settings

You then need to configure the sync settings to synchronize the customer data and product catalogue between AEM and Magento. You can choose which data you wish to sync and the frequency of the data synchronization process.

5. Utilize the CIF Mapping Tool

After the successful data sync process, map the product and customer data fields inside AEM with the help of the CIF mapping tool. You can then bi-directionally send data between the two tools.

6. Test and Optimize the Integration

The final step is to thoroughly test the integration to guarantee data sync and foster tailored experiences for the users. Keep an eye on the integration to identify any performance problems or bottlenecks, and adjust the configuration as necessary.

What are The Benefits of Magento Integration with AEM?

Benefits of Magento Integration with AEM

AEM enhances the shopping capabilities for a user when integrated with Magento. The integration of the two yields the following benefits:

  • Personalized User Shopping Experience

The Magento (Adobe Commerce) integration with AEM allows business organizations to offer personalized shopping experiences to users based on their search history, demographics, interests, etc. This feature helps businesses boost their sales and increase return on investment (ROI). 

One can edit product pages in a few minutes to harness the power of personalized shopping. Catering personalized experiences for customers is a magic potion to attract product sales.

  • Built-In Analytics Tool

Adobe Experience Manager already comes with multiple built-in tool integrations, such as Adobe Analytics, Target, Adobe Audience Manager, etc. AEM and Magento integration takes the analytics tools to the next level.

Developers can import high volumes of real-time product data from Magento and feed it into AEM for sophisticated user data analysis. This product data includes product price, stock status, title, description, and much more. Therefore, developers can experience faster development and iteration on a website.

  • Enhanced Security

Adobe Commerce (Magento) is created to tackle certain complex e-commerce problems. One of them is security. Therefore, Magento focuses on the security part, and AEM merely acts as a ‘display layer’ for products.

  • Boost in the Front-End

The headless integration between Magento and AEM has reduced time-to-market as there is no more developer intervention required to perform content management activities. Adobe AEM can recommend product listings and descriptions. This increased front-end as well as back-end efficiencies.

  • Efficient Asset Management

When working at a large scale, especially in enterprises, AEM and Magento integration allows them to manage thousands of digital assets, ranging across a wide variety for an e-commerce store.

Marketing and other professionals can drag and drop, search, save and publish their assets and manage remote teams as well.

  • Easy-to-Launch Marketing Campaigns

With Magento and AEM integration, you can launch marketing campaigns without coding. Anyone can do this using the drag-and-drop functionality by fetching the product database from Magento and organizing the display via AEM.

You can create product teasers, carousels, and experience pages via AEM.

Concluding Thoughts

If you’re an enterprise or large-scale business organization, it completely makes sense to integrate AEM with Magento (Adobe Commerce). To integrate the two software, it is best to deploy the Commerce Integration Framework (CIF). 

Magento developers can take a sigh of relief, thanks to the AEM Magento integration. Follow along with our mentioned steps, and you can transform your e-commerce by catering a more personalized experience to your audience. This will gradually lead to increased revenue for your e-commerce store. 

In case you’re struggling to integrate the two for your e-commerce store, let our experts do it for you. Reach out for customized AEM and Magento services today!

FAQs:

How to integrate AEM with Magento 2?

Adobe Experience Manager (AEM) can be integrated easily with Magento 2 with the help of Commerce Integration Framework (CIF). Firstly, you need to install and configure both AEM and Adobe Commerce (Magento) > download and configure the CIF framework > configure sync settings > use the CIF mapping tool > create personalized experiences > test and optimize the integration.

Is AEM an e-commerce platform?

AEM is a digital asset and content management system that offers enhanced capabilities for creating personalized content. The content can be created for various channels and devices. Although AEM itself is not an e-commerce platform, it can be integrated with third-party e-commerce solutions.

Are Magento and Adobe Commerce different?

Magento is an open-source e-commerce platform. It was acquired by Adobe in August 2018, which is why it was renamed Adobe Commerce. You need to buy this software, yet you can still access the Magento community.

Can I launch a marketing campaign using Magento-integrated AEM?

Yes, you can easily launch personalized marketing campaigns by integrating AEM and Magento. It allows businesses to analyze users browsing history and interests, thus allowing organizations to target users better.

Can I integrate other third-party e-commerce apps with AEM?

Apart from Magento, you can also integrate other third-party e-commerce apps with AEM for better customer tracking, reduced operational costs, mapping customer journeys, etc.

AEM 6.5 and Salesforce Integration: Enhancing Customer Experiences

Posted on by deftsoft

Salesforce is a mighty Customer Relationship Management (CRM) cloud-based software. It has unlimited capabilities, from tracking customer activity to marketing to sales. But is there something better than that? 

What if I tell you that you can integrate the software with ten times more powerful tool, none other than the Adobe Experience Manager (AEM)? This will make the complete process of customer acquisition and conversion easier than ever. The whole purpose of AEM integration with Salesforce is its capability to post leads to Salesforce and develop components that fetch data directly from Salesforce.

This blog post will help you learn how to integrate Adobe Experience Manager 6.5 and Salesforce. Moreover, this detailed guide also discusses the benefits of this integration strategy to resist common challenges during the integration of Salesforce with AEM. Before that, let’s discuss what Adobe Experience Manager (AEM) is, the Key features in AEM 6.5, and an overview of Salesforce.

What is Adobe Experience Manager (AEM)?

Adobe Experience Manager is a superior solution that allows businesses to create, manage, and optimize digital customer experiences across the web, mobile, social media, and other digital channels. In short, it is an effective content and digital asset management solution to improve customer engagement and overall online visibility. Adobe Experience Manager was officially launched in the year 2000, earlier known as Adobe Communique (Adobe CQ5). It was in 2013 that it was renamed Adobe Experience Manager.

Since then, it has undergone various versions and updates, 6.5 being the most recent.

New Version, AEM 6.5: Key Features and Improvements in AEM 6.5

Adobe Experience Manager 6.5 debuted in 2019, a year before the COVID-19 pandemic. The version was hyped up and didn’t disappoint anyone at its debut. The key features and improvements in the 6.5 version are given below:

  • SPA (Single Page Application Support): It allows developers to quickly build websites using the SPA (Single Page Application) editor, and marketers smoothly edit content with the space.
  • Smart Crop: Before Adobe Experience Manager 6.5, it was challenging to crop images and videos to fit into multiple layouts. However, now, Adobe Experience Manager 6.5-based Smart Crop features allow seamless focal point cropping.
  • Seamless Content Delivery: earlier, there were many complexities regarding content delivery through creating a fragment model. But, with HTTP APL as a new feature in Adobe Experience Manager 6.5, you can only publish your AEM content from a single source.

Other Improvements: 

=> Resue workflow processes across multiple forms.

=> Digital Asset Management (DAM)

=> Distributing content to multiple mediums

=> Seamless import of content within the Touch UI interface

Introduction to Salesforce: An Overview of Salesforce and its Significance in CRM 

Salesforce, a revolutionary technology, was founded by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. It debuted on March 8th, 1999, and introduced the Software-as-a-Service (SaaS) concept. Salesforce is a cloud-based Customer Relationship Management (CRM) platform that offers various services to help businesses manage their sales, customer service, and marketing.

Significance of Salesforce in CRM (Content Relationship Management): 

Importance of Salesforce

  • Manages all customer data of businesses
  • Tracks lead and opportunities for potential customers
  • Offers Automation capabilities
  • Sales forecasting and reporting
  • Allows personalized communication with customers

Benefits of Adobe Experience Manager 6.5 and Salesforce Integration

Since we’ve discussed Adobe Experience Manager 6.5 and Salesforce in detail, you must know how useful both these technologies are.

But imagine the impact of Salesforce integration with Adobe Experience Manager. It’ll officially be your business’s ‘SERVE’ of the century. Let’s wake up from our dreamy world and discuss some top benefits of AEM Salesforce integration.

  • Enhanced Lead Management: You can effectively capture leads through engaging content by integrating Adobe Experience Manager’s web content management capabilities with Salesforce’s lead management tools.
  • Seamless Customer Experience: The Adobe AEM Salesforce integration creates a unified platform where customer data and interactions are seamlessly shared between Adobe Experience Manager and Salesforce. Therefore, Salesforce AEM integration results in a consistent and personalized customer experience.
  • Improved Content Publishing: With Salesforce, you can see deep insights into trendy topics, demographic information, and customer preferences. Then, by using this data, Adobe Experience Manager can dynamically serve personalized content to website visitors. In short, AEM Salesforce integration can improve your content publishing.
  • 360-Degree View of Customers: Salesforce is primarily used in customer management, including website visits, form submissions, email responses, and sales interactions. By AEM Salesforce Integration, you can get valuable insights to implement a more holistic method of empowering sales and marketing teams.

Step-by-Step Guide to Adobe Experience Manager 6.5 and Salesforce Integration: 

You must be waiting to read this blog post section since it is why you’ve clicked on our page. We know your next business meeting must be awaited. Therefore, without wasting much time of yours, let’s go through the necessary steps for AEM Salesforce integration.

Step #1: Configure a remote access application in Salesforce, and after this, configure Salesforce cloud service.

Step #2: Navigate to Cloud Services in Adobe Experience Manager.

Step #3: Open Third-Party Services and click Configure Now in Salesforce.

Step #4: Create a configuration, for instance, marketer.

Step #5: Open your Salesforce account through login.

Step #6: In Salesforce, go to “Create” and then select “Apps” to access Connected Apps.

Step #7: To connect Adobe Experience Manager with Salesforce, Click New.

Step #8: Enter credentials, including API Name, Contact Email, and Connected App Name. Check the box for “Enable OAuth Settings” and input the Callback URL. For instance, your callback URL may appear as:

http://localhost:4334/etc/cloudservices/salesforce/marketer.html

Customize the server name/port number and page name to align with your specific configuration.

Step #9: To save the salesforce configuration, click ‘Save.’ The previous step created a consumer key and secret, which you should remember to make your Adobe Experience Manager configuration.

Step #10: Now open Adobe Experience Manager, navigate to Cloud Services, and then to the Salesforce configuration. Edit the information and enter the customer key and customer secret.

Step #11: Enter ‘Connect to Salesforce’ to make AEM Salesforce Integration finish.

Step #12: Finally, navigate to your website’s root page. Click Page Properties and select Cloud Services from it. On this feature, add Salesforce (for example, marketer).

Overcoming Challenges: Strategies to Address Common Challenges During Integration

AEM Salesforce integration can help you to establish your brand, ‘IT GIRL’ of an industry. However, AEM Salesforce integration contains many challenges that can resist your dreams of becoming a successful business. So, given below are the top challenges that you should remember during AEM Salesforce integration. Since we don’t want you to fail. We’ve also given a strategy to each challenge.

Challenge #1: Data Mapping and Synchronization

During the AEM Salesforce integration process, aligning data structures between both sides can be pretty complex, resulting in various data synchronization issues.

Strategies: 

=> Prefer to do a detailed data mapping exercise before the AEM Salesforce integration process.

=> Establish clear rules for data updates

=> Consider integration tools for smoother data flow

Challenge #2: Authentication and Security

The AEM Salesforce integration process involves secure communication and data protection; however, sometimes, it can get out of hand.

Strategies: 

=> Consider OAuth 2.0 for secure authentication

=> Use Salesforce’s Adobe Experience Manager’s authentication mechanisms.

Challenge #3: Handing Large Data Volumes

Sometimes, exporting large amounts of data can result in the delay of the whole process.

Strategies: 

=> Use Salesforce’s data management tools

=> Implement Data archiving strategies as recommended by industry professionals.

Deftsoft: Your Trusted Partner for AEM 6.5 and Salesforce Integration

You all are talented businessmen with knowledge of various topics. Furthermore, you must have a team of professional developers to maintain your website. But the problem is that AEM Salesforce integration requires expert skills, years of experience, and professional knowledge. And, deep down, you would know you need a trusted partner to make this possible.

Deftsoft, a leading website development company, offers the best AEM integration services. With over 17 years of experience, Deftsoft is a reputable name. Our highly experienced staff will correctly integrate Adobe Experience Manager 6.5 into Salesforce, allowing smooth content management & customer engagement. Above all that, Deftsoft is a dedicated partner who patiently listens to all your problems and seamlessly finds the answers.

Takeaway: 

In conclusion, the potential of your business lies in strategic integration. Upgrading to Adobe Experience Manager 6.5 alone may not solve the issue. The transformative power comes from combining Adobe Experience Manager 6.5 with Salesforce. This dynamic duo ensures streamlined operations and enriched customer interactions, propelling your business to new heights. Trust Deftsoft, with over 17 years of expertise, to expertly execute AEM Salesforce integration, unlocking unparalleled success. Contact Deftsoft to Elevate your brand from obscurity to prominence today.

Integrating Third-Party Systems with AEM: Expert Guidance

Posted on by deftsoft

Consumers now have more say in what they like. Today, they have more choices and influence on how they interact with products, services, and content. To meet their ever-rising expectations, brands today need to surprise and delight consumers at every point to earn their loyalty and business. For instance, if you want to integrate Google Search Console (GCS) data with your AEM-built e-commerce website to analyze data, performing third-party AEM integrations is an indispensable practice.

It is where companies need powerful tools like AEM that will help them create, uncover, and personalize the content at every stage based on their demographics. This blog is a gentle introduction to third-party integrations and how to perform one! Furthermore, if you’re an e-commerce owner, there’s some bonus content for you.

Why Adobe Experience Manager?

Over the past few years, the website’s structure has evolved from a static-looking brochure to a dynamic marketing platform. However, to meet the challenges of today and the needs of tomorrow, businesses need to be agile, scalable, and innovative. And it is where technologies like Adobe Experience Manager help them stay competitive.

Powerhouse company Adobe developed this software, which has delivered many software that have set them apart from the crowd. AEM allows organizations to create compelling online experiences, whether web, mobile, email, video, or social media. In short, this tool is comprehensive enough to manage every aspect of your customer’s online experience.

One of the Forrester studies states that the average enterprise manages 268 different digital experiences. Businesses can’t manage these touchpoints consistently on a single platform. And that is where AEM helps companies to boost ROI in countless ways.

Here is how AEM allows the organization to create compelling online experiences across digital channels:

  • Unified Content Management: AEM provides a central hub that allows you to manage all digital content, whether web pages, images, videos, or documents. Unified content management simplifies the process of content creation, updates, and distribution across different channels.
  • Responsive Design: AEM also supports responsive web design to ensure your content looks and functions seamlessly on various devices such as smartphones, tablets, and desktops.
  • Personalization: The built-in personalization capabilities allow organizations to deliver tailored content to their users based on their preferences and demographics. It makes the user experience more relevant and engaging.
  • Multi-Site Management: It can also simplify managing and maintaining multiple websites from a single platform. It is beneficial for organizations with various brands. Consistency ensures brand integrity and a cohesive user experience.
  • Scalability and Performance: The scalable structure of the AEM ensures that your online experience remains fast and responsive even if your audience and content volume grow. This reliability is essential for delivering a consistent user experience.

What is Integration in AEM?

Integration in AEM refers to either the import or export of content from content workflows and vice versa. This practice makes it easier for content authors to work with any website interface. Apart from content integration, there is a massive application of third-party app integrations with Adobe Experience Manager. 

These integrations enhance the agility and utility and scale up existing resources. For example, e-commerce enterprises leverage the power of e-commerce third-party apps with AEM to enhance AEM power for businesses.

Introduction to Integrating with Third-Party Services

Integrating with Third-Party Services

Adobe Experience Manager (AEM) allows you to integrate with third-party apps. The list of these third-party applications is given below:

  • Amazon SNS connection – Amazon web services
  • ExactTarget – email marketing
  • BrightEdge Content Optimizer – content optimized for search
  • Microsoft® Translator or other machine translation providers
  • Pushwoosh Connection – Apps – push notifications
  • Salesforce – sales and CRM software
  • Twitter – social networking
  • Facebook Connect – social networking
  • Generic Analytics Snippet – analytics
  • YouTube – video sharing
  • Silverpop Engage – marketing automation, email, mobile, and social media

Integrating with Salesforce:

Integration of the Salesforce with AEM allows you to manage leads more efficiently. It also takes advantage of the features that Salesforce already offers by default. This setup will enable you to set AEM to send leads to Salesforce, and you can even create components that directly access information from Salesforce. This integration streamlines lead management and makes working with Salesforce data within AEM easier.

If you want to learn in-depth about how to integrate Salesforce with AEM, check out our info-rich resource here.

Integrating with ExactTarget:

Integrating Adobe Experience Manager (AEM) with ExactTarget allows you to manage and send emails created in AEM through the Exact Target platform. You can also use the ExactTarget lead management feature for organizing potential customers’ information on AEM website pages. This process will simplify managing and engaging the potential leads who interact with AEM-powered websites.

Integrating with Facebook and Twitter:

Social login feature allows site visitors to sign in with their existing Facebook or Twitter accounts. Instead of creating a new username and password, they can log in with the credentials they already use for their social media accounts.

AEM’s integration with Facebook and Twitter will enable organizations to offer a login option using Facebook or Twitter on their digital platforms. It facilitates a more personalized and connected user experience on your AEM-powered website.

Integrating with Other Providers:

AEM also lets you connect with other external providers with Generic Analytics Snippet. Analytics presents you with valuable insights about how people use your website. You can set it up quickly by choosing from pre-made configurations like Adobe Analytics and Target. You can also create your custom analytics setup using Generic Analytics Snippets for your specific needs.

How to Integrate AEM with Third-Party E-Commerce Solutions?

Although AEM is a solid content management system (CMS), its potential is getting hampered since it is less porous to integrate with third-party e-commerce solutions. However, this shortcoming can be filled up by leveraging a new-gen solution for integrating e-commerce solutions with AEM.

For instance, if you have built your e-commerce website using AEM and you wish to integrate it with a catalog of products from a third-party integration, the Commerce Integration Framework (CIF) is the answer. Various third-party solutions with different APIs and schemas can be connected using the CIF through the integration layer.

Integrate AEM with Third-Party E-Commerce

There are various approaches to integrating CIF with third-party e-commerce platforms. One of the most common methodologies to do so is through Adobe I/O Runtime. Adobe I/O Runtime helps in building a GraphQL API mapping layer. Adobe I/O is used to develop an API translation layer between e-commerce back-end APIs and the Commerce GraphQL Schema.

 Conclusion: 

Integrating Adobe Experience Manager, Adobe Creative Cloud, and third-party applications bridges the content management and creation gap. It allows organizations to seamlessly manage digital assets, create engaging content, and deliver exceptional experiences to their audiences. This integration simplifies workflows and empowers creative teams to work efficiently and collaboratively across the entire content lifecycle.

You can reach out to Deftsoft to build integrations on this robust and extensible platform. Our dedicated team will provide you with top-notch customer service so that you can create a personalized experience for your customers with engaging content.

FAQs:

Which non-Adobe product can be integrated with Adobe Experience Manager (AEM)?

There are a couple of non-Adobe products that can be integrated with AEM. These products include Amazon SNS Connection, Pushwoosh Connection, Salesforce, Twitter, Facebook Connect, Generic Analytics Snippet, BrightEdge Content Optimizer, Microsoft Translator, Salesforce, Silverpop Engage, etc.

How do you integrate third-party apps with AEM?

One of the best approaches to integrating AEM with third-party apps, especially e-commerce apps, is by leveraging the power of Adobe I/O Runtime. It has a pool of tools that offer the development of a GraphQL API mapping layer. This works in collaboration with the Commerce Integration Framework (CIF).

Why is there a need for third-party integrations with Adobe Experience Manager (AEM)?

Although AEM is a powerful tool, one can unlock its full power by using it for other purposes, such as fetching data related to leads through AEM and feeding it into Salesforce for better outcomes and business utility. This is just one of the examples. AEM can be integrated with many other third-party apps.

How do we integrate a campaign in AEM?

To integrate a campaign, you first need to sign into your AEM Authoring instance as an administrator. Then, choose Tools > Cloud Services > Legacy Cloud Services > Adobe Campaign > Configure Now, on the global navigation side rail.

How to integrate AEM with Salesforce?

You can integrate AEM with Salesforce bidirectionally for posting and tracking leads, engagement in marketing campaigns, and other sales activities. You can do so by configuring Salesforce into AEM via Cloud services.