Author: deftsoft

Which Social Media Platform is the Right Fit for Your Target Audience?

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We are already in the middle of the year; if you have still not thought about your social media plan of attack, it’s time to buckle up. Want to know the best social media platform to give a boost to your business? If so, you have landed at the right place!

Social media platforms have become an important part of marketing campaigns for every business. In the digital age, brands that are not online, especially on popular social media networks, lose a large chunk of the audience. However, with so many platforms out there, how do you know which one is the right fit for you? For instance, if your target audience consists of women, Instagram should be your top choice. Alternatively, if you are a B2B brand, prefer to use LinkedIn as it’s more professional. Before we talk about the factors that influence your decision and popular social media platforms, let’s have a look at the following statistics.

Facebook

  • 10 min average time spent per day on the app
  • 60% of all social media users are on Facebook
  • 80 million small businesses have Facebook pages

Instagram

  • 62% of users use the app once a day
  • 13 million clicks on a commercial platform

TikTok

  • 52 minutes spent on average on the app
  • 2 million downloads on the App Store and Google Play
  • 42% of users are between 16-24

Pinterest

  • 1/3 users use the platform to follow brands
  • 72% of users are female
  • 77% of users find new products when browsing the app

Reddit

  • 4 billion videos are watched every month
  • 50% uses are from the US
  • 25% of US adults between 25-29 use it

Twitter

  • 63% of users are between 35-65
  • 10 X more engagement on tweets with videos

Linkedin

  • Average income from users is $ 46 K
  • 55 job applications every second
  • 50% of users with a college degree use the platform

Criteria for Choosing the Best Social Media Platform

Here are three things you should keep in mind before choosing the social media platform

  • Choose the platform which your audience uses the most
  • Choose the platform specific to your content type
  • Master the art of 1-2 social media platforms

Popular Social Media Channels for Businesses

Facebook

Surprised to find the platform on the list? Why it’s not new and cool? Despite the fact that it’s old, it is the largest social media platform for users, which businesses can capitalize on. With over 2 billion monthly users, it’s a definite must-have in your social media strategy, and if you think teenagers are not using Facebook, it’s time to think again. Half of the users on Facebook are teenagers, and the other half belongs to the age of 46 above.
Best Features for Business

Target those who are willing to purchase your products
The opportunity of social media e-commerce integration
Ability to connect with a broad audience group

Instagram

72% of teenagers use the photo-sharing app, and 67% of adults under 30 use Instagram. The platform is extremely popular amongst youngsters. But the challenge for marketers is to attract an audience whose attention span is less. To be successful, you have to create engaging content. Photos and short video content do exceptionally well on Instagram. You can integrate it with your Facebook and Twitter account to use the same photos across multiple platforms.

Best Features for Business

  • Has bigger following in urban areas
  • Tell a brand story with unique and engaging visual content
  • Instagram heavily focuses on visuals, both images, and videos
  • Instagram stories allow you to share behind-the-scenes footage of your business

Pinterest

With 450 Million active users, it’s the best place to share visual content. You can share anything from a scarf to an infographic; you can find any type of content on any niche and topic. You can use graphic design to spruce up some statistics or other interesting, evergreen content to boost your brand awareness. If your company makes a product or service for women, use Pinterest as it has a maximum female user base.

Best Features for Business

  • It has a significant reach amongst women and perfect for brands targeting women.
  • Ideal for brands in the fashion, home décor, art, food, or fitness industries
  • Easier to sell products directly from the Pinterest page
  • With a click of a button, you can add favorite items to the shopping bag

YouTube

With 2 million + active users, the platform is perfect for brands with a target audience between 18-65. With the second-largest search engine in the world and a large user base, it’s a perfect catch for brands. Comedy and music content do well on YouTube, but that doesn’t mean you can’t use the social media platform for your business. Product reviews, instructional videos, and similar kinds of content do well on YouTube. You can also promote your video on other social media platforms. If you want to educate your customers, nothing can beat YouTube.

Best Features for Business

Get access to an unlimited amount of video hosting
Affordable to publish video content that drives more engagement and increase conversions
Easily integrate videos into your website
It helps in search engine optimization

LinkedIn

If your target audience consists of professionals, no social network can beat LinkedIn. It is the biggest community of workers and business owners who share and connect on a professional level. If you are looking for business clients, you will have more success on the social media network than directly approaching consumers. Decision-makers and influencers are all over LinkedIn; if you are able to get your brand and message to them, you will go another scale.

Best Features for Business

Higher networking opportunities
Massive digital advertising opportunities
Allows you to deliver ad content to those with job roles that are involved in making purchasing decisions
An excellent platform to drive real engagement with influencers and decision-makers

Need Help with Social Media Marketing?

Still not sure which channels are the best social media platforms? That’s where we come! Deftsoft will help your brand to grow with the best social media marketing strategy.

How Augmented Reality Will Shape Mobile App Development in 2021?

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Augmented reality- A flashy technology is giving your smartphones and tablets extended functionality in mobile applications and also playing a crucial role in mobile app development.

It’s almost three decades since AR was first added to the tech world’s glossary. Boeing first used it as an internal tool for designing. At that time, nobody imagined AR to become a popular technology for the masses. And, who would have thought AR would be accessible to everyone and would become part and parcel of our lives?

AR is growing tremendously and is on the verge of an explosion. This technology has led to an increase in the demand for AR app development. More and more companies are incorporating AR and VR in building mobile applications.

Top companies worldwide have created AR devices for multiple companies like healthcare, media, entertainment, e-commerce, and more. AR has changed how businesses operate, especially e-commerce. It has made it easy for customers to find products creatively. So, what is augmented reality, and what is the hype around it?

What is Augmented Reality?

What is Augmented Reality

AR combines the real world and digital visual elements, sound, or other sensors through technology. AR is also referred to as VR. However, AR is not a virtual reality. Unlike VR, AR applications need a headset for operations like Oculus Rift. With the help of AR, app developers combine digital information in the real world in mobile applications.

When we talk of AR, our mind goes to Pokemon Go, the popular app mixed with virtual and real-world reality. Did you know the gaming app got 900 million downloads in its initial release and made $1.2 billion in revenue? The augmented reality market is valued at USD 8.9 billion and is growing at an exponential rate. To further explain the popularity of AR, let’s look at the following statistics.

Augmented Reality Statistics in 2021

Augmented Reality Statistics

Mobile AR market size in 2021

8.9 bn USD

Number of mobile AR active users in 2021

810 m

AR glasses unit sales in 2021

410 K

How is AR Impacting the Scope of Mobile App Development?

Location-Based AR App

Have you ever thought about how mobile phones provide your exact location? It’s because of the location-based AR app that uses geolocation data to provide information about your current location. Location-based apps provide customers an immersive tour of a city or even help you find where you have parked your car? Sound’s futuristic, but it’s a reality!

An Amazing in-Store Experience

Who would have thought you could try out products through your mobile phones without stepping inside the store. AR mobiles apps stimulate products in actual size via virtual trial rooms giving customers an in-store trial experience in the comforts of their homes. AR also helps retailers to keep a check and showcase more stock as compared to the physical inventory. Retail companies that use AR for a state-of-the-art customer experience include Converse, Sephora, and L’Oreal.

Make Way for Innovative E-Learning Experience

If you thought AR is only for shopping, think again. State-of-the-art technology has revolutionized the educational sector. AR can make online education or e-learning more creative and effective; with virtual graphics or animations in real-time, teachers are able to interact with their students better. AR has improved the learning experience and led to better student-teacher interaction.

Social Media Apps Also Use AR

AR is one prime reason responsible for the popularity of Snapchat and Musically. People love apps that are easy and fun to interact with. And, this is the reason why app developers use AR for building unique social media apps that offer high user engagement.

Bespoke Online Shopping Experience

Before buying any product, do you watch demo videos or unboxing videos of the same product? With AR apps, brands and companies offer visualization and configuration of their products. AR plays a key role in removing doubts amongst shoppers by providing real-time information about products. AR also gives freedom to brands from abandoned shopping carts.

What’s the Cost of Augmented Reality in Mobile Apps Development?

The cost of AR app development depends on three key factors.

Cost of Augmented Reality in Mobile Apps Development

Location: Where you will use the AR app

Information: What information user gets from the app

Method: How you are going to provide a solution to users

Pro Augmented Reality Tools Used by App Developers

AR app developers use numerous tools for building an AR-based application. Some popular tools include:

ARPA SDKs
ARlab SDKs
Droid AR
Metaio SDK
Vuforia SDK
Wikitude SDK

How to Integrate AR in the Mobile App Development Process?

Integrate AR in the Mobile App Development

By now, you would have got an idea of how AR has and is changing the mobile app development domain. With all the frenzy and excitement surrounding the technology, it’s time to check out the basics of incorporating AR in your app. Here we have enlisted the general development phases to consider when integrating AR in your next project.

Find out which AR elements you want to incorporate. For example, informational facts at different locations use GPS or the app to show internal anatomy when pointing the camera at a body part.

Determine how you want to integrate AR elements, i.e., choosing the right AR platform to develop the application.

How will users interact with the app? Whether it will be through push notification, how they will launch AR features in the app. Or they need a QR code to work with the AR feature.

Choose the right AR category from four different categories; marker, markerless/location, projection, or superimposition.

Does your app require a connection for AR hardware like smart glasses? Do you want users to have a hands-free experience? Answer these questions to have a clear picture of what you want in your app.

After reading this comprehensive handbook on augmented reality, are you thinking of creating your AR app? Say no more; the mobile app development team at Deftsoft will transform your dream into reality.

International Women’s Day 2021: A Step Towards Women Empowerment.

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“There is no limit to what we, as women can accomplish”- Michelle Obama

8th March, celebrated as International Women’s Day is marked as a day of celebration and advocacy for swomen’s rights and equality worldwide.  2020 and 2021 reflected the achievements women accomplished in different spheres of life.  Countries with women leaders like New Zealand, Germany, and Bangladesh received global praise for how they effectively handled the COVID-19 pandemic.  Kamala Harris raised the bar by becoming the first female Black and South Asian American Vice President of the USA.

These examples represent how society has created a more inclusive and equitable environment for all the wonderful women out there.  Women’s Day offers an opportunity to empower one another, celebrate lady friends and recognize the hard work, sacrifices, and women’s social, economic, cultural, and political achievements.

This year the theme for International Women’s Day is #ChooseToChallenge.  The theme is all about challenging the status quo by raising awareness against discrimination, celebrating achievements, and taking action for women’s equality. Keeping this theme in mind, Deftsoft celebrated International Women’s Day by showing our commitment to challenging inequality by appreciating women employees’ hard work and diligence throughout the year.

 

Deftsoft Women Day Celebration

Women’s Day was celebrated with great vigor as a step forward to achieve a gender-equal world.   What could be more surprising and blissful than to be welcomed by lovely gifts to make you feel special on the day that is meant for women? Female employees were greeted with lovely wishes and roses to make them feel special and thank them for being a part of the organization.  And, when you thought the celebrations were over, there were delicious treats only for women.

Deftsoft has always taken the initiative to uplift and empower women employees, which is reflected in our Women’s Day celebrations every year.  Women looked their stylish best in western and Indian attires reflecting different cultures and traditions. And, when there are beautiful women on the floor, why not take amazing pictures.

 

At Deftsoft, we know the world to gender parity is a long one. However, we are proud to show our contribution by taking initiatives now and then to make our women employees feel special and recognized at all times.  Looking at the sheer amount of time we spend with our co-workers (women), it is quite evident female employees have become an essential part of our lives, and to reflect our love and appreciation for them; we celebrate Women’s Day in full swing every year. 

 

Women's Day 2021 Deftsoft

The male members of the Deftsoft family took part in the Women’s Day initiatives wholeheartedly to show their support for creating a gender-neutral environment.  We believe one day is not sufficient to celebrate and appreciate our female employees’ hard work and talent. Although the celebrations for the day came to an end on a blissful note, we will strive to work for the upliftment of women every day.

Top 7 Mobile Tech Trends That Define the Era of Immersive Technologies

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Are you all set to witness the latest mobile development trends that will dominate the year 2021? To become successful in any business, you have to keep your finger on the pulse. When we talk about the mobile industry, with its continuous fluctuations, you have to stay on your toes about the latest mobile tech trends.

Mobile development has become the new norm for businesses. Without a mobile-optimized solution, you will be at the risk of losing a significant proportion of your valuable clients. Whether you are a mobile app developer or run a local business, keep a close watch on the tech trends dominating the mobile space.  

There are approximately 3.8 billion smartphone users, and this number is going to increase in the coming years. Hence, there is an opportunity for businesses to use advanced mobile tech technologies to achieve their goals quickly.

The Driving Force Behind Mobile Market Growth: Mobile Tech Trends

The widespread adoption and usage of connected gadgets has led to the growth of mobile industry. Smartphones and tablets affect how customers purchase products, thus providing substantial business opportunities. At present, users want more; the full freedom to decide which app to download or which application to use. 

When consumers have so many choices, it becomes imperative for businesses to encash the opportunities and create solutions that will give them an edge over competitors. Competitiveness and customers’ needs are two primary factors that drive the mobile industry.

Now, let’s talk about the key trends that are defining the mobile tech industry.

Blockchain Apps

Blockchain Apps

Blockchain plays a crucial role in mobile app development. In AppStore and Google Play, you will find lots of applications that work with blockchain. These apps include e-wallets, currency converters, digital asset tracker apps, and networking solutions.

Blockchain is not only for cryptocurrencies; you can incorporate it into many industries to create more sophisticated projects. The primary benefits of blockchain apps include:

– Increase data protection and reduce the risk of data loss.
– Faster transactions
– Simplicity
– Transparency’

Augmented Reality and Virtual Reality 

Augmented Reality and Virtual Reality 

In 2021, more mobile apps will incorporate AR and virtual reality features. Applications that run on AR and VR offer incredible opportunities to enhance the real–world environment, thus elevating user experience. It was only after the success of the game Pokemon Go that AR caught mobile app developers’ attention. In the past, AR and VR were only used in gaming apps. But, the new trend is the use of AR and VR in mobile apps for practical purposes like object measurement, navigation, education, interior design, user manuals, and more. To keep up with the trend, Google has collaborated with Samsung, Motorola, and Huawei to make smartphones with AR-enabled technology.

Chatbots to Answer User Queries

Chatbots

It’s not possible for customer care personnel to clarify all the customers’ concerns, and customers don’t have the time to get a valid answer. So, it’s essential to use chatbots that will guide and reply to customers immediately. The best thing about chatbots is that they offer 24/7 services reducing the waiting time for customers. Benefits of using chatbots:

– Result in higher customer satisfaction and user experience
– Round-the-clock services to your customers
– Give quick responses without the need for a human associate

Cloud-Based Mobile Apps 

Cloud-Based Mobile Apps 

What’s the new hot word in the mobile world? Combining the technological trend with mobile apps will boost productivity, storage capacities, and team collaboration. Numerous apps use cloud technologies, including Microsoft Azure and Amazon Web Services, which come with good cloud computing backup. Google, Youtube, Twitter, and Pixlr also use cloud technology.

Benefits of Using Cloud-based Mobile Apps

– Recover your old data easily.
– Mobile cloud computing technology supports multiple platforms.
– Store and recover data from any locations across the globe.

5G Wireless Technologies 

5G Wireless Technologies 

5 G technology has become the new norm in the mobile world, and it has tremendous capacities for businesses. 5 G wireless technology will make brands more agile and efficient and improve e-commerce sites’ responsiveness.

With 5G technology, you can transfer large amounts of data over wireless brands at 20 Gbps. The new technology is beneficial for the mobile app business. Users will love to shop from a super smooth and fast website, which is only possible if the website uses 5 G technology.

Use of Digital Authentication and Mobile Wallets

Digital Authentication and Mobile Wallets

 The main reason for abandoned carts is the unavailability of a safe, secure, and fast mobile payment system. Users prefer mobile transaction systems with digital authentication processes that allow them to pay via mobile wallets.

Mobile wallets offer two-step or even multi-step authentication facilities, creating a secure payment environment. Pin or fingerprint verification is the key to achieving security with smartphones and tablets. 

Artificial Intelligence and Machine Learning

Artificial Intelligence and Machine Learning

In 2017, Apple allowed developers to integrate voice assistant Siri in their applications. Since then, developers have focused on integrating AI and machine learning algorithms into their mobile solutions. Some examples of AI and machine learning in mobile solutions include:

– Chatbots and virtual personal assistants
– Use of motion and facial detection apps
– Financial forecasting solutions
– Speech recognition apps for gaming and entertainment
– Recommendation engines for online shoppers or travelers.

At present, mobile technology has become a must-have for businesses. Enterprises use mobile apps to perform multiple tasks such as selling, buying, and promoting services. For business growth, startups, SMEs, and big enterprises use technology-based apps. Mobile technology not only helps firms make correct decisions but also boosts productivity.  

Brace Yourself for Google Web Stories in 2021

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Guess who is riding on the Google stories trend? It’s not your friend or next-door neighbor who uses Facebook or Instagram to upload their stories. We are talking about Google, the search engine giant.

That’s right; Google now allows website owners to create stories to promote their business. Sound’s exciting, right?  Through Google web stories, businesses can post their short video content on websites without creating an account on social media, Instagram, Snapchat, and Facebook.

Whether you belong to the Gen Z category or are an old school, you will be familiar with Social media stories. We are talking about those circles that appear at the top of your social news feeds, where you can see videos, images shared by your friends, and contacts. Stories have changed the face of social media and now will change the way brands engage with customers on the Google SERP.

Web Stories is a Visual Story Telling Format-Alternative to News Feeds.

An animation of Web Stories

 

https://blog.google/web-creators/web-stories-discover-search/

When stories were first created, advertisers considered it as a new medium to present their products and services.  The reason being story Ads are more creative than conventional Ads that users often skip.  Stories offer an excellent way to create crisp, entertaining, and informative content.

Google announced Google web stories’ placement in its Discover tab on the Google mobile app with 800 million active users. The stories feature is currently available in the USA, Brazil, and India. 

Google web stories have created an opportunity for SEO professionals, marketers, and content creators to enhance their user engagement.

What are Google Web Stories, and Why It’s a Good News for Business?

Google web stories- the immerse, full-screen format allowing users to bring their stories to the web.  Google web stories offer fast-loading full-screen experiences to users. Through stories, you can create visual narratives with trappable interactions and engaging animations.  Although Google stories come in the same trappable format on social media, they appear on search results and on Discover in the Google Android and iOS app.  

Web stories allow you to feature full-service screen video, photos, and audio which can be shared and embedded. Use it to link to other content or pages on your website. According to the latest report, Google is thinking of incorporating quizzes and polls in web stories for better engagement.

What Benefits Google Web Stories Offer to Online Marketers?

Google is the prime platform businesses use to promote their product and services. And now, firms are shifting towards web stories as it provides an interactive space for engagement topped with bookend capacities for viral distribution and monetization.

Why are businesses flocking around this new feature introduced by Google? Let’s find out!

Stories Offer a Higher Reach.

With Google spreading the placement of stores, brands can reach out to any person and not only their followers and target audiences. Web stories are an extension of a website, publishers can reuse them for any purpose; use them as links in social media or on their homepage.

Easy to Create Creative Content

Web stories help in creating creative content. However, to create functional web stories, you must briefly know HTML, CSS, and JavaScript. There are many easy-to-do tutorials on the web that allow you to embed web stories on your website.

Flexibility to Create Customizable Content

Google web stories come with preset templates that you can customize according to your brand and standardized UI controls and share content on other platforms. They also provide a feature to add follow-up content as well.

It Comes with Fast Loading Time.

Slow loading time is the main reason for high bounce rate. Stories allow you to create quick content, thus increasing the loading time. If you don’t want users to read long text, convey a message through stories.

 Sharable and Linkable Content

Through stories, you can share and embed your content across different apps without being confined in a single eco-system. This gives you an upper hand over social media stories, which you can share from one social media app to another.

Keep a Count on the Engagement Rate.

Unless you track the new feature results, you will not know whether it’s working for your brand. Google allows you to measure web story engagement through analytics and bookend capabilities it provides for viral sharing.

What’s the Role of SEO in Google Web Stories?

Wondering how web stories aid in search engine optimization?   Web stories are nothing but web pages that have:

– Their own role
– Link it to other web pages
– They are linkable
– They appear in search results.

This means you can do all the SEO things with web stories that you do on your web pages. Also, web stories are new, so there are no Google guidelines on how Google ranks your search engine stories.

How to Create Web Stories?

– To develop your own stories, there are two options available to users.

– You can either sign up to a 3rd party tool to create stories through drag and drop software and embed them into your website.

– Build a story with custom functionality.

The Future Potential of Google Web Stories

There is a great potential for Google web stories, especially for businesses. Developers are working continuously to make web stories a great tool which business can capitalize. In the coming days, don’t be surprised to see some amazing features on Google web stories, puzzles, and contests, to name a few.

Is it time to start experimenting with the visual storytelling format? Hurry to create your first web story and get ready to see an increase in customer engagement.

Data Visualization Trends 2021 Are Here To Stay- Want To Know Why?

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“There is a magic in graphs. The profile of a curve reveals in a flash a whole situation — the life history of an epidemic, a panic, or an era of prosperity. The curve informs the mind, awakens the imagination, convinces.” Henry D. Hubbard

 

Data Visualization for business

Human eyes easily recognize colors and shapes. We can quickly identify from green to yellow, square to circle. It’s scientifically proven that pictures and visuals have more impact on readers than text. This is because it’s easier to memorize a picture than a block of text.

We live in the age of big data. Every day trillions of data are generated and stored in spreadsheets, which becomes difficult for businesses to manage. If the same data were in the visual form, it would be easier to comprehend and interpret, right?

Data visualization has become the need of the hour and is used in every field. From government to education and service industries, all rely on data visualization to present data in an elegant yet simple manner.

What Data Visualization Means For Business?

Yes, we agree visuals are easier to understand and provide a compelling argument. But, the question is how you can translate data visualization to the world of business?

-High-quality infographics are 30 X likely to be read by customers rather than plain text.

-People who follow directions with illustrations perform the job 323% better than those who follow text-only directions.

-According to the Wharton School of Business study, data visualization can shorten business meeting by 24%.

-Business intelligence with data visualization capabilities offers an ROI of $13.01 back on every dollar spent.

Importance Of Data Visualization Businesses Needs To Know.

-Visualized data occupies less space.

-By using a correct chart or display, you can create an immediate and effective impact on customers.

-Trends, charts, patterns, dashboards provide a clear understanding to readers.

-Charts and graphs aid in efficient decision making.

 Data Visualization Trends That Will Matter In 2021

Data Visualization Trends 2021

Go Beyond Graphs And Charts

Yes, graphs and charts are an integral part of data visualization services. However, in 2021, it’s time to go beyond the obvious.  In addition to presenting your data in a simplified and understandable form, data visualization tools must empower you by providing meaningful insights.  Data visualization includes:

– Google charts
– Search console
– Maps

A Beautiful Way To Tell A Story

 

Data Visualization tools

 

Data stories are a powerful weapon for sharing data insights that influence and drive change within the organization. The backdrop of data visualization is storytelling. In 2021, designers need to communicate great experiences and convey the exact message to make the most of data visualization. This New Year creates simple stories from complex data to keep your business ahead of the curve.

Time To Become A Data Journalist

Want to present information in the form of graphs and charts that allow you to summarize details in an understandable form? If so, count on graphs and charts.  Data visualization finds immense usage in the media houses for presenting trends over an extended period. Businesses can also use data visualization to concise information scattered over spreadsheets into visuals that their target audience can easily interpret.

Support For Multiple Devices

Future will be driven by mobile, but the present is a combination of multiple devices that includes desktops, tablets, mobiles and, more. If the technology you use doesn’t provide multiple device support, it’s of no use. Data visualization delivers mobile users the same experience that you offer to desktop users.

Data Visualization Will Enter The Social Domain.

Data visualization will integrate with social media to engage with a large count of followers. Data researchers have also identified this trend and are looking for ways to make data visualization more social media-friendly. The most challenging task at present is to gain the attention of the audience. And, for doing so, make sure the data is in a presentable and visually appealing form. Examples of social media visualization include:

-Google charts
-Search console
-Maps

Data Visualization Tools To Support Different Styles and Purposes

Visme

With this tool, you can go above and beyond data. The tool provides a full set of tools, a graph maker, chart templates, and a data widget library to create data visualizations of different types. With Visme, you can create data visualizations that are easy to read, understand and look stunning.

Tableau

It is the most recognized business information, visualization tool. The tool offers private data visualization and analytics for big data, corporations, and businesses. With the free tool, anyone can create data visualization.  With Tableau, you can create a simple chart for creative and interactive visualizations.

Whatagraph

The data visualization tools offer data analytics for social media, PPC, SEO, and email campaigns. The visual analytics are created from a number of different integrations.

Sisense

A business intelligence tool used for creating data visualizations that provide business insights. It is mostly used for creating dashboards, but the capabilities of the tool go beyond it.  With the tool, business owners can create their dashboard tailored to their needs.

With the help of data visualization tools, you can streamline your data management and ensure it’s cohesive, agile, and stable.  2021 is the right time to master the data visualization tools as the market is full of opportunities for businesses that have a working knowledge of these tools.

Selecting an IT Outsourcing Partner: A Credible Step for Business

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Introduction to IT Outsourcing

Ever wondered how to step up your game in the online market and become the king?  We are sure you certainly have.  But the obstacles you will face include rising consumer expectations, market pressures, and rapid technological change. One thing you need to understand is that being swift, agile, and accurate will get you to the top.  An in-house IT team might be a restraint on the speed.

If responsiveness is the key, finding the right IT staff is the best way to reach the digital market people aspire to.  According to research, more than 60% of employers find it hard to bring in the best IT talent.  Hiring in-house talent also comes with additional costs and increased risk. Outsourcing is the best option to make you the online king.  Wondering how?  By hiring a versatile, diversified team of talented professionals, you can transfer the entire burden onto their shoulders.  The outsourced creative thinkers, developers, and talented designers will help you produce a digital product that will beat your competitors and be your customers’ favorite.

An amazing fact that will astonish you – outsourced global IT services will reach more than $900 billion by 2027.  What is the reason for this jump in the market?  The flexibility and innovation offered when the best outsourcing company is hired.

Why Outsource to an IT company?

Why Outsource to an IT company

With outsourcing comes different benefits, including having people with the skill sets you don’t have within your business.  A diverse influence from IT professionals will always help to improve your game.

Rather than trying to fit in a resource for a vital project, select an outsourced company that can provide the proper support.  It will, in turn, help to get the right assistance for your current project.

More than 30% of organizations choose to outsource.  Wondering why?  The added benefits and talent to your internal team as well as collaborating with a diverse group of people will help to progressively transform your business.

Outsourcing is a win-win situation as not only will you have creative minds on board, you will also be able to stay ahead in your core business.  Experts know the importance of outsourcing; that is why it has been recommended by them.

If you still don’t believe us, go through these benefits on outsourcing an IT service to get a more informed picture.

Cost-effective.  Saving money is a key to running a business, as well as increasing profits, and outsourcing helps you do just that.  With the outsourced service provider’s specialized experience, you can have a clear mind and focus on your core business.

Another added advantage of outsourcing is the reduction in the cost of hiring new IT talent for your firm.  The fixed costs are eliminated when you choose to hire a professional outsourced provider for your project.

Experts on board.  Your outsourcing partner will have the relevant experts on board who can work on different projects.  Their expertise and skills will help your team to develop a broader mindset.  It will allow you to quickly dive into new technologies that may not be available with an in-house team. 

Choosing an outsourcing company will allow you the freedom to have a diversified team that can meet your project’s demands.

Reduction in risk.  Responsiveness is key when project development is in progress.  If you don’t adapt according to technological advancements, you will soon be behind the competition.  Outsourced partners know this very well; they will always be a helping hand, thus reducing your risk.

Your outsourced partner will work within your budget, to tight deadlines, and will be a much better option than in-house staff.

Scalability is another advantage that cannot be overlooked.  Having an ideal partnership is ever-evolving and helps your business to grow at at a faster speed.  This, in turn, will help to develop a strong customer base in the market and stay competitive.

How to Hire the Right IT Outsourcing Partner?

 

Hire the Right Outsourcing Partner

There are several creative agencies to choose from that can help you.  Look for an agency which not only focuses on design and technical services, but is also competent.  Hiring competitive minds for your business will help it flourish and stay ahead in the online game.

Hire an outsourcing partner who will work as part of your firm’s team from the start to the end, and helps you generate a positive outcome.  An experienced partner is preferred so that you have the right talent for your company.

Going big or going home is not the criteria you should use here.  Here are some of the elements to consider before hiring the right outsourcing firm.

A proven track record.  You can find several newbies in the market, but we recommend going for experience.  Search for a partner that has a proven track record in your niche.  Go for long-term, strategic partnerships that will be fruitful for you.

Comprehensive technical skills.   It’s unlikely you’ll find an outsourcing partner that fits every aspect of your product development.  So, look for a partner who has a technical expert team in different areas.  These platforms can include, but are not limited to, video, machine learning/AI and analytics.

Have an approach to partner with a company that will provide you with the best.  

Providing the final product starts with having a great, creative discussion. Choose an agency that is a people-first agency who will help with creative ideas.

Your outsourced partner should have a positive attitude to working with you and excellent communication skills. Hiring a firm that communicates well will always help assess the progress of your project, thus making it a success.

The best outsourcing partner will ensure the successful closure of the project.   

How Can You Make Your Outsourced Project a Success?

Outsourced Project a Success

Hire someone who will work with you, and not for you.  The success of your outsourced project depends on you as well.  So, here are some tips to having a successful outsourced project.

– Be specific about your goals in a clear way.
– Carry out proper research on the market and view feasibility studies.
– Regularly check the progress of your project.
– Hire a provider who has the relevant experience and works with you.
– Go for a firm that can meet all your requirements and work on your project instantly. The outsourced partner should work in a secure way.

Deftsoft is an IT-based service firm that has a team of creative minds on board and experienced experts under one roof.  With several ongoing and delivered projects, we have the greatest minds who can deliver a successful project.

At Deftsoft, we know how important it is to work with you; we view the broader picture and adapt to working alongside your business’s teams. With the best modern technical methods used, hire our interactive minds for your project.

Christmas Celebration at Deftsoft Was a Memorable Moment

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Christmas magic is silent-You don’t hear it, you feel it, you know it, you believe it”-Kevin Alan Milne

Winter brings a lot of things that we find hard to embrace: snow, the gut wrenching cold, and the struggle of getting out of your cozy bed. But, with all the challenges winter brings with it, there is something to appreciate. Yes, we are talking about Christmas. With the arrival of December, one thing is certain; it’s time for the red and white theme to engulf the atmosphere. Christmas is the time of the year, where we strengthen our relationship between our personal and professional lives.  It’s the wonderful time of the year when people get together with their loved ones to celebrate with pomp and gaiety. 

And, if you think Christmas is the time to celebrate with only your loved ones, Deftsoft is here to change your perspective.  Celebrating Christmas in your office can harbor new relationships, build existing ones by doing something unique and wonderful for your loved ones.  Christmas offers the best opportunity to reward and appreciate your employees and give them a reprise from all the workplace stress. And, for Deftsoft, “employees come first,” which was depicted in our Christmas celebration. 

It has been a tough year all around for everyone. To end the year with a smile and with a hope of a prosperous year ahead, we started our Christmas celebrations. HR made an extra effort to bring something new to the platter while preserving the Christmas culture. To begin with, the entire office was decorated with beautiful lights and Christmas ornaments.  The Christmas tree was draped with a tree topper, wreaths, and light, giving employees a reason to flock around and take pictures that would find a place on their Instagram.

Well, Christmas is not only about decorations, right?  It’s time to play “Secret Santa.”  Secret Santa is the Christmas tradition, where team members drew random names to become someone’s Santa.  After the chits were distributed, the guessing game started. Everyone was given a wishlist of gift ideas to choose from, making Christmas celebration memorable for every employee and managers too.  The sheer joy of receiving gifts from your office colleagues and managers was unmatched.  

When we thought the celebrations were over, Deftsoft had something even more exciting up their sleeves.

Living up to their tradition, a cute little Santa glorified the tradition by distributing Christmas sweets amongst the employees. And, when there is a cute Santa on your floor, why not take a picture with him. Last but not least, the celebrations came to an end with the surprise contest of the “Closest Santa.” The employee who took efforts to look somewhat close to Santa was given a gift hamper with exciting goodies.

Christmas celebrations ended on a virtuous note with the Christmas wishes from CEO, Mr. Amaneet Singh Brar, and Director of Operations, Mr.Amaninder Singh Brar.

 Deftsoft family wishes everyone a peaceful and magical Christmas. We wish this New Year 2021 brings joy, happiness, and love in our employees’ lives.  We take this opportunity to thank everyone associated with us for their great contributions and wish you the best before this year comes to an end.

Stay Current with the Top Web Design Trends in 2021

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What the coming year has in store for web design?

In 2021 you are expected to see dark mode, mixed media and 3d elements to the forefront with a focus on page speed and user experience.

In 2020 time seems to slow down with things changing so much that a day feels like months, and when it comes to change, web design and development is not far behind.

 Every year new web design trends promise to take us into the technology-driven future that we only dream of. But the 2021 predictions for web design trend are just the opposite of it. In 2021, web design trends share a common theme; from hi-tech fantasy, the focus is on achieving heights of realism. 

The web design trends will combine digital and ordinary life like never before. These trends show how important websites have become in our everyday life. Certain aspects of web design are not going anywhere like user-friendly navigations, data security, a fast load times. In addition to these trends, other web design trends that web designers look for include:

Parallax Animation 

 

Parallax Web Design - The Earth May Not Move for Us But the Web Can | Interaction Design Foundation (IxDF)

In 2021, web designers will see the rise of web-based animation trends. Micro-interactions to particle backgrounds animation trends have become more complex as designers separate page elements into the foreground and background extremes to create a parallax effect. 

What is parallax? It’s an optical illusion when objects near to the viewer appear to move faster than the objects that are far away. 

Designers use foreground and background to provide additional benefits of immersion, transforming the computer screen into a theatre stage. When users navigate the web page, they are attracted to the magic of Parallax animation.  

Abstract Art Compositions

 

ART Work Designing - Deftsoft

If you think abstract shapes like squares, circles are simple, minimalistic and restrictive; your opinion is going to change in 2021. In the coming year, web designers will incorporate them into complex and unique compositions that will redefine the way a website looks. In 2021, web design for tech products, startups and apps will include abstract art elements as an alternative to photography. 

Abstract art elements are going to take the place of stock photography and figure illustrations. By usingabstract art compositions, the web pages will feel expressive and alive, even in the absence of familiar human faces. 

You will see 3D Visuals Everywhere.

 

3D Web Illustration - Deftsoft

With the introduction of higher resolution screens, the 3D design has come a long way. In 2021, you will see high-quality 3D visual will blend smoothly with the rest of the web design. These 3D visuals add to the overall user experience. One pro tip for designers is to make sure 3D visuals are in harmony with the rest of the design elements. 3 D design elements will add a sense of uniqueness and dimensionality to every web page.

State of the Art Multimedia Experiences

Architecture of the Mind. Designing the digital experience - Deftsoft

At present, everyone has access to faster internet speed. As the internet becomes available to everyone, multimedia web experiences are popping up everywhere. To create a user-friendly experience, designers are blending visuals, text, video and audio elements together. Successful design trends in the coming year will include;

  • Use of a variety of media formats to maximize the accessibility of content.
  • Pre-recorded media will include closed captioning and transcripts.
  • Designers will include alt text for images and accompany complex images with longer descriptive text.
  • Designers will avoid auto-playing video or motion content

Augmented Reality Experiences

Augmented Reality Design - Deftsoft

Along with multimedia experiences, designers should not overlook augmented reality. AR is more than hunting for Pokémon on your mobile phone. When it comes to AR in web design, we talk about web XR API and new software that have opened the technological front for users. In the future, more retail and e-commerce websites will use the power of AR to boost their sales and facilitate potential customers in the buying process. 

Digital Interpretation of Physical Products

Designing a digital product: - Deftsoft

It’s a proven fact that products are the heart of a website. In 2021, web pages will have their heart on their sleeves. There will be a creative digital interpretation of physical media. Digital interpretation means using colour codes to create visual synergy between the product and the website. This way, web pages will appear more organic and interesting. 

Designers will blend the real world and digital feels to create websites that will create high user engagement. 

Web Design will focus on User Preference. 

 

UI/UX Designs - Deftsoft

 The primary focus of designers is to deliver personalized experiences to the user. A personalized experience can range from the option to switch between dark/light modes to changes in a site’s appearance and navigation. Websites will now contain content that is tailored to customers’ tastes, similar to the custom playlist generated by music apps. 

In 2021 focus will be on creating a more user-centered website. Designers will try to meet the needs, wants and tastes of users navigating through websites.

In addition to the above trends, 2021 will be the year of three-dimensional colours, captivating questionnaires, scrolling transformations, better ecommerce UX and more. All these web design trends look nothing like sci-fi movie design trends that are hard to implement. These are the actual design trends you will encounter in everyday life. These trends will give you an insight into what the future will hold for web design. For the success of your website, it’s essential to stay up to date with these web design trends. 

After reading the above trends, you will be in a better position to update your website design to create a positive impact on your brand and revenue. 

Deftsoft Diwali Celebrations 2020

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“Kindle your spirits with the light of Diwali.” Deftsoft wishes you sparkling festivals of light!

Dazzling earthen lamps, vivid lights, finger-licking food, and mesmerizing rangolis are the real gems of Diwali Celebration. Diwali is the synonym for fun, gaiety, and jollification, and a sheer time to enjoy the Indian Culture. The warmth from diyas, the wrinkling of fairy lights and the colorful rangolis make the day a celebration.

Diwali is the best of times for everyone –A time to celebrate life, express the joy of living, to forgive, and come together. It’s a festival of giving, bonding, and sharing joy with your loved ones. This statement held the backdrop of the Diwali celebration at Deftsoft this year. The HR department at Deftsoft made every possible effort to make the Diwali celebration enjoyable, giving employees and even the managers a break from the daily routine.

Festivals like Diwali offer an opportunity to leave the stress behind and blend in with the festivities. A time to flaunt your ethnic side and savor on the finger-licking delicacies that you can’t say no to even if you are not a sweet lover. Being the second home, Deftsoft made sure employees felt special as they are the foundations of the reputable institution. The festive time was all about sharing a beautiful bond with the employees and giving them a reason to embark on their future journey with a smile on their face.

Diwali at Deftsoft was a gala affair. Starting from the decorations, everything looked grand. Every floor was decorated, keeping in mind the Diwali theme, which was all about lights and Diwali paper lanterns. The entrance was decorated with fresh flowers and innovative Diwali rangolis, keeping up with the Diwali tradition at Deftsoft. As a step towards protecting the environment and keeping the pandemic in mind, Deftsoft promoted eco-friendly Diwali by ditching crackers for the beautiful and classy diyas, which were placed where there was no risk of fire.

HR planned and managed games inside the office area for employees to help them relax and enjoy their work. Everything was planned and organized with perfection, and other series of events were scheduled to recall and glorify Indian Culture.

Diwali is incomplete without tasty treats, and keeping this in mind, Deftsoft celebrated the festival of light with their employees by distributing sweets. And, to add to the festivities, men and women at Deftsoft family looked their stylish best by getting all dolled up in their beautiful ethnic wear. We know there is no fun in looking your stylish best if there is no one to appreciate your beauty and efforts. This is why the HR department organized a photo session to appreciate the efforts taken by the men and women to glam up the celebrations. Smiling pictures of employees looking ravishing in traditional wear provided a great feed to post on the Deftsoft Instagram account.

Not the end, but the beginning of the festive season concluded with the gift distribution. Managers distributed beautiful gifts between the team leads, and employees congratulating them for their work, and looked forward to celebrating more festivals with them in the coming year. The lasting note was an encouraging speech from the CEO, Mr. Amaneet Singh Brar, and Director of Operations, Mr. Amaninder Singh Brar.