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  • June 23, 2016

In today’s modern era, most of the consumers are turning to mobile phones as their primary means to access the internet. This simply signifies that businesses can’t overlook the importance of mobile app marketing. Mobile app marketing is vital as it allows you to connect with your end users and interact with them directly. Mobile app marketing is a long way and very complex procedure that requires a lot of time and efforts.

However, if planned and executed properly, you can obtain immense benefits. So, how you plan out for developing a mobile app marketing strategy defines your extent of success in the market. Before getting into the mobile app marketing, it is very necessary to plan your strategy very carefully. For this, you must keep your main focus on the end users as they are the key to your success. As you are dealing with people, it is very essential for you to understand their behavior. This is the first and foremost step that you must take into consideration.

For an effective mobile app marketing strategy, the process is divided into 3 stages- pre-launch, launching period and post launch. These stages involve the following 3 steps.

Promotion before the launch: Your promotion starts the moment when you begin your working on the app. It is crucial for creating a ground for getting initial success. Moreover, marketing your app before its launch provides a great platform to attract a large set of users downloading the app as it arrives. The pre-launch app marketing program includes the creation of a descriptive app name, blogging, App store optimization, creation of press releases and other writing content for reviews. Social networking sites are the good tool to seek out potential customers.

Actions on the time of launch and immediately after the launch: It is a very critical time when your major aim is to attract enough real app users who can provide positive feedback about your app. Marketing services such as keyword research, title optimization, description optimization, creating screenshots and app landing page testing plays a very significant role in promoting the app and getting more number of downloads quickly.

Marketing and maintaining interest in the app: At this point of time after the launch of your app, there comes the need of achieving high ranking in the app store’s search results. Higher ranking increases the visibility of the app to the potential customers. This ultimately increases the traffic to your app’s pages in the app store. App store optimization helps effectively in improving the ranking your mobile app.

Hence, we can see in the present scenario, there is a great need to build strong and effective app marketing strategies to make you stay ahead of the competition.


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