Basics of Initial Exchange Offering (IEO) Development: A Brief Guide

• By Paramjit Singh

• 5th October 2023

Hey there, savvy entrepreneurs and investors! How’s your business going? All good! Well, as a well-informed business leader, you must have heard of the term ‘IEOs.’ No doubt, this sounds like something only rocket scientists would grasp effortlessly, but it’s not that difficult to understand. Above all, this term has the ability to elevate your startup or business forever. After all, who wouldn’t want to commence a cosmic journey to financial success? Curious about what exactly IEO development is, how it works, and what benefits it offers? Well, you’re in the right place. Our comprehensive guide will demystify everything about Initial Exchange Offerings. Since you all are busy people and must be having some meetings in the coming hours, we’ll not waste much time of yours. Without further ado, let’s discuss the Initial Exchange Offering. But, before that, it’ll be beneficial to know what, exactly, the Initial Exchange Offering is.

What is an Initial Exchange Offering?
   

An Initial Exchange Offering is a secure way to raise funds through a renowned cryptocurrency exchange platform.
Why is it a secure way? (This question must be revolving in your brain.)

The reason is clear: Initial Exchange Offering originated due to the failure of Initial Coin Offering (ICO).
Now, you must be wondering what this ICO is and how it was a reason behind the origination of IEO.
So, to know the answers to these questions, let’s delve into the small background of ICOs to understand the launch of IEO and its meaning.

A Small Background of ICOs: 

If you’re a crypto enthusiast, you must have heard of ICOs (Initial Coin Offerings). It is like a special event where the company sells its digital tokens through its own crypto exchange platform to raise funds for its projects. Investors and startup entrepreneurs buy their tokens since, by doing so, they will get involved with the company’s project and may also have some additional benefits. The trend of Initial Coin Offerings was started in the mid-2010s with the aim to revolutionize fundraising models. But things didn’t go as well as it was thought. ICOs (Initial Coin Offerings) proved to be risky investments due to the high rate of fraud and scams involved with them. Therefore, the digital world was in need of a more secure alternative to ICOs.

Initial Exchange Offering: A Secure Alternative to ICOs

In January 2019, Initial Exchange Offerings originated with BTT (BitTorrent Token), launched by Binance Launchpad. Do you know the best thing? This initial offering raised over $7.1 million of funds and sold out within 15 minutes.

Okay, that’s a lot of history to digest. So, let us quickly answer your question: what is an Initial Exchange Offering?

An Initial Exchange Offering or IEO development is like an event where startup organizations raise funds by selling their digital tokens through an established cryptocurrency exchange platform. Then, investors and entrepreneurs buy these digital tokens with the aim to take benefits within that company and on their future projects, too.

For a better understanding of IEO development, go through this example.

Suppose there’s a new company that wants to make exciting video games for kids. Instead of asking for money in a traditional way, they consider an Initial Exchange Offering. By doing so, they create these special digital tokens and sell them on trusted cryptocurrency exchange platforms. Then, investors buy these tokens; in this way, they kind of support the company, and in return, they might get early access to their game or other additional benefits.

Why do you need IEO marketing?

By deeply grabbing the unique and secure concept of fundraising through an Initial Exchange Offering, you must be thinking,

‘I need to launch an Initial Exchange Offering soon to collect funds for the following projects.

But, my talented entrepreneurs, this isn’t as easy as it seems.

The world has become a small place, thanks to digitalization and globalization. Above all that, investors are more intelligent than ever, making them think twice before investing in any project. As a result, it is difficult for startups to convince investors to take part in their IEO development project. Moreover, the market is witnessing a heavy rise in startups, increasing competition in this field. It means your project has to be fresh, unique, and advanced to grab the attention of investors.

But wait a minute; having a unique and fresh idea does not assure that investors will be involved in your Initial Exchange Offering. So, what else you may need? IEO MARKETING SERVICES.

Consider professional IEO services including marketing, token development services, to elevate the online visibility of your project and Initial Exchange Offering among the general public and investors. Using expert marketing techniques, you can attract a lot of investors.

[Note: Managing the whole work during IEO development can be stressful, so consider Deftsoft, a trusted partner to make things easy. With years of experience, Deftsoft provides IEO development services, IEO marketing services, and token development services.]

How does an Initial Exchange Offering work?

Firstly, you need to choose a renowned or trusted cryptocurrency platform to sell your digital tokens. The process of initial exchange offering involves a series of steps, including a cryptocurrency exchange platform verifying your company and project. On top of that, verify the technical aspects of the project, its vision, and tokenomics. Moreover, cryptocurrency platform also looks for the background and history of a company that they are thinking of investing in. Some of the other things that a cryptocurrency exchange platform might consider are as follows:

1. Experience of project team members
2. Evaluating the technical infrastructure of the project or service the company intends to develop
3. Analyzing the market demand for the company’s project
4. Reviewing token distribution plan and utility

Assessing the company’s strategic partnerships or collaborations that the company has established

After the verification process by the cryptocurrency platform, the launch of the IEO development starts. The launch process includes registration of investors, token sale, trading, and promotional campaigns to attract abundant investors (the whole launch process is explained in detail in the next topic).

Launching an Initial Exchange Offering: 

You must be having this question: why do investors find IEO development a more reliable way of investing than ICO? The answer is straightforward: Lack of frauds and scams.

Initial Coin Offerings involve no renowned cryptocurrency platform as a third party. Instead, the company sells its tokens on its platform only. This was meant to offer some sort of liberty to the holding company. However, many fraudulent companies took advantage of ICO to make extra profit by scamming investors. Unlike ICO, the Initial Exchange Offering is entirely different. Initial exchange offerings involve a popular cryptocurrency exchange platform to use their trust as a tool to attract a lot of investors. Besides capitalizing on the name of the cryptocurrency exchange platform’s name, you also need some extra things to consider to start your Initial Exchange Offering crypto project.

[ NOTE: If you lack professional knowledge or expertise in IEO development, consider Deftsoft. With years of experience, Deftsoft offers reliable IEO development services.]

The following are the steps you need to do to begin your IEO development project.

Step #1: Analyzing your Concepts and Market Demand

For any company that is looking to debut a new product or project, it is essential to follow market trends. In Gen-Z manner, ‘”Give the market what they want, and it should be given that nobody has ever taken a chance to give before.

Analyze the market trend and get deep insights to verify your ideas for new projects or services are fulfilling the needs of investors. For instance, e-commerce is a sector in which most investors are interested. So, make sure your next project or product is looking appealing to investors.

Step #2: Ensure Your MVP Ready 

Many popular cryptocurrency exchange platforms prefer only those companies that already have MVP (Minimum Viable Product) ready or where development is underway. So, make sure you fulfill this requirement. For a better understanding, take the example of KuCoin Shares (KCS). Before their Initial Exchange Offering, KuCoin already had a functioning cryptocurrency exchange platform in development.

Step #3: Selection of Platform 

After ensuring MVP is ready, it’s time to select an exchange platform. Make sure the platform you choose is reliable, established, and, most importantly, professional to help you attract investors in large numbers. Here are some of the top exchange platforms you can consider.

=> Binance Launchpad

=> OKEx Jumpstart

=> Huobi Prime

=> Bittrex

Step #4: Drafting a Well-Researched White Paper 

What will make investors have a genuine interest in your project? A unique and fresh idea! It is, but on top of that, drafting a well-researched white paper does help to make your name being placed on every investor’s list. A white paper is similar to an academic paper, where you’ve to describe your project in detail.

Step #5: A Well-Engineered Website 

How will investors get information about your company and services if you lack a well-organized website? Then, your dream of raising funds for your upcoming project will stay dream only. Sorry if it sounds rude.

Let’s come back to the main topic: develop an excellent website that perfectly represents your brand with a top-notch user interface and engaging content. By doing so, investors can easily access your services and the company’s history to make their final call.

Step #6: Token Sale Announcement 

Before announcing your token sales, decide how many tokens you’ll be issuing. But, to make this decision, firstly, you need to develop your own tokens. To do so, you can use various blockchain platforms.

[ Note: If you don’t want to invest your time in developing tokens, you can consider Deftsoft. As a leading IEO development services provider, Deftsoft can create a well-functional digital token to make your Initial Exchange Offering a successful one. With years of experience, Deftsoft is the best IEO development company.]

After developing your tokens, announce a sale for your tokens. Use your social media platforms and website to make your token sale viral, the same as Doja Cat’s song does. Have a craving for attention.

Step #7: KYC/AML Verification 

After making your token sale public through a renowned crypto exchange platform, interested investors need to go through some verification. Sounds shocking! A verification for investors. Yes, and why not?

What if they are fraud people? Or some unauthorized users. Therefore, maximum cryptocurrency exchange platforms make their visitors (interested investors) sign up or create an account, saving their personal information, such as name, contact number, Gmail, etc.

Step #8: Token Sale Period 

To resist any loss or mishappening, it’s best to designate a specific timeframe during which investors can purchase tokens at the predetermined price, typically with limits on individual contributions.

Step #9: Post-IEO Development Promotion

Many companies often ignore this step. How can you expect your project to reach more investors if you’re acting lazy in post-IEO development promotion? So, try expert marketing techniques to make sure your project is a trendy one.

Step #10: Press Release & SEO as Marketing Techniques

After a successful one-time Initial Coin Offering, get as much attention as you can on social media. The best way to do so is to write press releases about your product (project) and submit them to field-related websites. Moreover, you can also come up with engaging and well-researched articles to attract more traffic from investors.

Step #11: Regulatory Compliance 

During this whole IEO development thing, make sure you’re fundraising through Initial Exchange Offering as per relevant regulations and legal requirements to maintain the integrity and respect of your company and project.

Deftsoft: Your Ultimate Partner for Initial Exchange Offering Success 

When it comes to turning your Initial Exchange Offering project into a resounding success, look no further than Deftsoft. As a premier provider of IEO development services, Deftsoft has the expertise and experience to make launching your Initial Exchange Offering a breeze. We are aware of the complexities and intricacies of the Initial Exchange Offering landscape. That’s why our experienced team of experts is here to guide you through every step of the process. Choose Deftsoft, the top IEO development company, as your ultimate partner.

Why Choose Deftsoft for IEO Development Services?

Comprehensive Expertise:

We have a professional team of well-known experts with a deep understanding of the regulatory environment and Initial Exchange Offering-related technological innovation.

Tailored Solutions:

Deftsoft believes every IEO development project is unique and requires different strategies for each to make it successful. That’s why we offer customized solutions to fulfill the specific needs and goals of your Initial Exchange Offering project.

Strategic Planning:

Can we ask you one question? What is the necessary thing required to make a successful Initial Exchange Offering project? It’s probably strategic planning. Isn’t? That’s why Deftsoft crafts strategic plans and techniques related to tokenomics, marketing, community engagement, and more. You just need to have trust in us, since Deftsoft takes responsibility for making successful Initial Exchange Offerings.

To Wrap Up: 

So, that’s it, our talented entrepreneurs. If you have some creative idea for your next project or service but lack capital, consider an Initial Exchange Offering to raise funds. It is the most secure and effective way in the modern world to elevate your startup or emerging business. On initial listen, this may sound very easy. But, to launch a successful Initial Exchange Offering demands expertise and precision. Since many companies don’t have the professional knowledge and resources to launch a successful Initial Exchange Offering, it’s best to consider Deftsoft. As a leading provider of IEO development services and IEO marketing services, Deftsoft can transform your idea into reality by raising funds. With over 17 years of experience, Deftsoft is a trusted companion ensuring seamless IEO token development services. So, look no right and left, choose Deftsoft’s cryptocurrency development services and IEO development services to take your business to new heights.