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Digital Marketing 2019
  • May 1, 2019

The optimization of the web site has a more significant impact on the search engine ranking. The online platform is the ultimate platform to conduct business activities. For maintaining your search engine ranking, you make use of digital marketing techniques.

Unfortunately, search optimization results are not static. They keep varying from time to time. Around 90% of internet users are using Google search whose algorithms are continually evolving in an attempt to provide the best results for specific searches. It might help you change your advertising. Your website has to keep up. You can’t only hire an SEO expert to optimize your site once and forget about it for years; you’ll begin to see diminishing results.

With that in mind, you should continuously hunt for new ways which can optimize your website on a constant pace to stay ahead of the search curve. The first steps to optimize your website are:

Work on Building Strong Keyword Research

The SEO process starts with the selection of keyword research. You need a clear understanding of the current search landscape and the required keywords. It is critical to do before website launch, but you need to re-evaluate quite often. The results always change, so it becomes mandatory to keep a record of the latest results.

As per the Google Keyword Planner, you have to start with a particular industry and specific targeted location. The tool will then introduce you to a wide range of search terms, their frequency of search and the competition over those words.

The best method would be to search for the maximum relevant keywords for your business with low competition and higher search numbers.

After identification, make a note of these keywords. Any changes in the basic design of the website will bring variations on your identified keywords which might hurt the optimization process. The selected keywords will help the website optimization and will let you move forward.

Create Great Content with Appropriate Use of Keywords

We all are aware of the fact that the content of the website has a more significant impact on the marketing of the website. To remain in the race of Google listing the entire content should be unique and original. You need to frame the sentences by keeping the keywords in mind. The whole point of content creation is to reach the right and genuine audiences. You shouldn’t leave a single chance to treat your content as a springboard for content ideas. You must try to work on keywords by using them into the posts regularly. The more helpful your content is with the keywords, the closer you are on Google ranking. The right placement of keywords helps in achieving the best SEO results.

Track the Loading Speed

The web development tools and techniques are growing. The languages such as NodeJS and React are already helping to achieve minimum load time. But the websites having more data often have slow speed. We must be aware that Google is going to list out slow sites. So maintaining a reasonable rate of the website has become mandatory, not the option. Here we are not discussing only the home page speed, but the overall speed of inside pages also matters.

Checking speed is again a routine task which webmasters keep on performing regularly. The activities such as posting new content, new products added on pages might slow down the speed of the website. A growing business can’t afford to get penalized for slow speed.

Use Landing Pages

While you are creating landing pages for website optimization., don’t forget to stuff the right keywords. In case, a new promotional strategy or social marketing technique gets added to a marketing campaign, the correct use of keywords is selected. Most relevant keywords concerning individual product into the title and body of the website page.

While designing the landing pages, we must focus on one keyword on one page. If there is more than one keyword on which the focus, is required, then we must create different landing pages. Again this will not be a onetime task. Whenever you add new keywords, the process is revised again.

Update Page Titles

For the SEO purpose, every webpage of your website must have a different title and a meta tag. In some of the site,  the web pages have the same title as their business name. In case your business name is fully optimized there is no issue in using it, but it is highly impractical. The best practice is to add a slogan to the title of the page decently utilizing the keyword.

Optimal Results

The website building and optimizing is more of a practice rather than a one-time designing process. The maintenance of a consistent ranking of the website, it is mandatory to keep updating on design and removing the unused pages or data. The webmaster should keep in mind that SEO is an incredibly deep and ever-evolving strategy, but that means there is always a scope of improvement in your website.

Another aspect of SEO is its linking with the conversions. Both are closely linked. A good SEO, more traffic is expected to provide more opportunities to convert potential customers. Moreover, the website optimized for conversions typically has better metrics, such as load time of page and bounce rate, to rank Google in top searches.

From the above discussion, we have attained an overview to know that website optimization and SEO strategies are the two shores which can never be aligned, but they have to go side by side to maintain optimal web solutions which can result in improved ROI. Some of the must-have features to optimize your website are:

–  Make your site useful for your specific audience to create a pleasant user experience

–  Grow your organic traffic by focusing on the normalization of the website design as per the latest designing standards.

–  Capitalize on existing traffic by maintaining old leads and generating new leads

–  Force your website to work harder to have a high conversion rate

–  Give your audience, what they are aspiring.

– The sites are for customers, not for the technocrats to give unachievable business targets to the competitors.

Once the website is optimized, we should consider applying optimized SEO techniques to drive more business. Some must have SEO optimization methods are:

–  Analyze all of your website data

–  Produce long and value-rich content in a customer friendly manner

–  Focus more on-page SEO

– Optimize for off-page SEO by creating guest blogging, social media activity, influencer marketing, and brand mentions.

– Optimize the website for mobile users

–  Google’s Page Speed Insights gives you valuable listing about page load and the specific things you can fix to make your site faster.

–  Create quality back links.

Conclusion

You must snag the opportunities to optimize your website to make it customer friendly keeping the SEO requirements in mind. In most of the cases, a customer friendly website has high SEO ranking but in fact, the results differ, you can make the changes in the SEO strategy by finding new ways of creating high ranking. Our entire focus should be on creating a UI and UX based websites to pass through search engine reports. With time, you’ll gradually attain good traffic and conversions based on dedicated efforts.

Furthermore, even older content can help you to gain more significant achievements. Don’t discount your efforts as only relevant to the moment. So, keeping rocking by applying right optimizing strategies!


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