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  • February 15, 2016

2015 is long gone and so are the strategies and methodologies that the year brought! 2016 is going to be a game changer when it comes to social media and search engine marketing and that is because of the infinite changes and updates that are coming about. To make this year into a great success for your business, you should be following these latest trends that are going to change the way you thought about social media and search engine marketing.

Long Live Mobile

The previous year showed us that the smart phones managed to generate more traffic than desktops and PCs and this year is going to be the same. That is why it’s high time to work on your mobile phone strategy and start catering to the needs of mobile users. You might want to start with optimizing your website for mobile, because Google has recently come out with their Mobilegeddon update which will favor mobile friendly websites.

Voice Search FTW

Siri, Cortana, and Now are starting to become popular with mobile phone users. These voice search tools will soon become a part of the everyday life of users as Apple, Microsoft, and Google are working on ironing out the minor chinks that remain. Now since most people use long tail keywords when doing a voice search, it is time to start including these in order to increase your visibility.

Don’t Forget Local SEO

Google recently launched My Business wherein people can place their business on Google for free. This places the business right within the reach of customers when they perform a search, on Maps, and Google+. The search giant has also performed a number of changes in the way local results are shown and having your business placed on My Business will give you an edge compared to the competition.

Apps, Apps, and more Apps

With an ever increasing number of people using smart phones, it’s no surprise that the maximum time spent online by these users was on apps. Since apps also provide users with better functionality and navigation compared to mobile websites, it’s high time to optimize your app to increase its visibility on the app store by using in-app analytics.
With so many new upgrades and features coming out, 2016 is going to be the year when social media and search engine marketing will deviate from the past strategies and venture out into the new.


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