Which Social Media Platform is the Right Fit for Your Target Audience?

  • By Shamsher Singh Bhullar

  • 1st July 2021

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We are already in the middle of the year; if you have still not thought about your social media plan of attack, it’s time to buckle up. Want to know the best social media platform to give a boost to your business? If so, you have landed at the right place!

Social media platforms have become an important part of marketing campaigns for every business. In the digital age, brands that are not online, especially on popular social media networks, lose a large chunk of the audience. However, with so many platforms out there, how do you know which one is the right fit for you? For instance, if your target audience consists of women, Instagram should be your top choice. Alternatively, if you are a B2B brand, prefer to use LinkedIn as it’s more professional. Before we talk about the factors that influence your decision and popular social media platforms, let’s have a look at the following statistics.


  • 10 min average time spent per day on the app
  • 60% of all social media users are on Facebook
  • 80 million small businesses have Facebook pages


  • 62% of users use the app once a day
  • 13 million clicks on a commercial platform


  • 52 minutes spent on average on the app
  • 2 million downloads on the App Store and Google Play
  • 42% of users are between 16-24


  • 1/3 users use the platform to follow brands
  • 72% of users are female
  • 77% of users find new products when browsing the app


  • 4 billion videos are watched every month
  • 50% uses are from the US
  • 25% of US adults between 25-29 use it


  • 63% of users are between 35-65
  • 10 X more engagement on tweets with videos


  • Average income from users is $ 46 K
  • 55 job applications every second
  • 50% of users with a college degree use the platform

Criteria for Choosing the Best Social Media Platform

Here are three things you should keep in mind before choosing the social media platform

  • Choose the platform which your audience uses the most
  • Choose the platform specific to your content type
  • Master the art of 1-2 social media platforms

Popular Social Media Channels for Businesses


Surprised to find the platform on the list? Why it’s not new and cool? Despite the fact that it’s old, it is the largest social media platform for users, which businesses can capitalize on. With over 2 billion monthly users, it’s a definite must-have in your social media strategy, and if you think teenagers are not using Facebook, it’s time to think again. Half of the users on Facebook are teenagers, and the other half belongs to the age of 46 above.
Best Features for Business

Target those who are willing to purchase your products
The opportunity of social media e-commerce integration
Ability to connect with a broad audience group


72% of teenagers use the photo-sharing app, and 67% of adults under 30 use Instagram. The platform is extremely popular amongst youngsters. But the challenge for marketers is to attract an audience whose attention span is less. To be successful, you have to create engaging content. Photos and short video content do exceptionally well on Instagram. You can integrate it with your Facebook and Twitter account to use the same photos across multiple platforms.

Best Features for Business

  • Has bigger following in urban areas
  • Tell a brand story with unique and engaging visual content
  • Instagram heavily focuses on visuals, both images, and videos
  • Instagram stories allow you to share behind-the-scenes footage of your business


With 450 Million active users, it’s the best place to share visual content. You can share anything from a scarf to an infographic; you can find any type of content on any niche and topic. You can use graphic design to spruce up some statistics or other interesting, evergreen content to boost your brand awareness. If your company makes a product or service for women, use Pinterest as it has a maximum female user base.

Best Features for Business

  • It has a significant reach amongst women and perfect for brands targeting women.
  • Ideal for brands in the fashion, home décor, art, food, or fitness industries
  • Easier to sell products directly from the Pinterest page
  • With a click of a button, you can add favorite items to the shopping bag


With 2 million + active users, the platform is perfect for brands with a target audience between 18-65. With the second-largest search engine in the world and a large user base, it’s a perfect catch for brands. Comedy and music content do well on YouTube, but that doesn’t mean you can’t use the social media platform for your business. Product reviews, instructional videos, and similar kinds of content do well on YouTube. You can also promote your video on other social media platforms. If you want to educate your customers, nothing can beat YouTube.

Best Features for Business

Get access to an unlimited amount of video hosting
Affordable to publish video content that drives more engagement and increase conversions
Easily integrate videos into your website
It helps in search engine optimization


If your target audience consists of professionals, no social network can beat LinkedIn. It is the biggest community of workers and business owners who share and connect on a professional level. If you are looking for business clients, you will have more success on the social media network than directly approaching consumers. Decision-makers and influencers are all over LinkedIn; if you are able to get your brand and message to them, you will go another scale.

Best Features for Business

Higher networking opportunities
Massive digital advertising opportunities
Allows you to deliver ad content to those with job roles that are involved in making purchasing decisions
An excellent platform to drive real engagement with influencers and decision-makers

Need Help with Social Media Marketing?

Still not sure which channels are the best social media platforms? That’s where we come! Deftsoft will help your brand to grow with the best social media marketing strategy.

Written By
Shamsher Singh Bhullar
calendar 1st July 2021
Shamsher Singh Bhullar, heading the business and sales department at Deftsoft, has 12+ cross-industry experience that makes him an expert with thorough knowledge of upcoming business concepts. He has successfully led multiple teams in Digital Marketing and AEM and has an art of converting challenges into opportunities. Apart from developing innovative business and marketing strategies, he is committed to inspire and empower everyone around him to portray their very best.

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