Mobile APP Acquisitions: Take on 5 Ways of Attracting New Users

  • By Shamsher Singh Bhullar

  • 24th June 2020

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Have you created an excellent mobile app but are still not getting those satisfactory sales conversions? Have you ever thought what might be the reason behind it? Without any doubt, it’s the visibility of your mobile apps. What’s the point of spending your precious time on creating a mobile app when customers are not aware of it? But, the question is how you can stand out from the crowd of millions of app users and developers. Acquiring new customers when most of the smartphone users don’t download any app in a month is a tough nut to crack.

Trust us when it comes to mobile user acquisition; there is only one certain thing. And that’s you have more than one way to strike gold. The old saying” if you build it, they will come” does not always hold true in the mobile app market. Mobile app developers spend a considerable amount of money on creating apps only to find their dreams crashing when customers pay no heed to their newly developed apps.

Do you know more than one-third of all the retail website traffic comes from mobile devices? This means businesses have the opportunity to create an accessible mobile platform for customers on the go. Since 35,000 new apps are introduced on Android devices every month, still marketing your latest app to reach the right amount of people can become challenging and a daunting task. With over 8 million apps in Google Play Store and Apple App Store, acquiring new customers will become harder. Businesses need to generate revenue and market your app. Firms need to establish a personalized user acquisition strategy to acquire new customers. So, without further delay, let’s talk about the effective ways of acquiring new customers.

5 Mobile User Acquisition Channels You Must Know About

• Paid advertising: Want to draw more eyes to your newly developed mobile app? If so, take leverage of paid advertising as an effective user acquisition channel. In paid advertising, social media platforms will display your app’s advertisement to users. You have the freedom to select your target group of audience and set the visibility of your ads to target a broad category of audience. You also have the option to add actions to the ads to direct them to the landing page and give users an option to download.

• Influencer marketing: At present, social media platforms provide a great opportunity for app developers to boost their app downloads. Also, there has been a rise in the number of influencers who run paid user acquisition campaigns. If you can create a larger influencer follower base, it will be better for your mobile app. Well-known influencers have followers across different social media platforms like Instagram and YouTube. Their followers can drive a diverse set of audiences to your app. Recommendations from famous influencers will motivate people to explore your product/service application and even download and use it. According to a recent study, 89% of marketers believe that influencer user acquisition can generate more ROI than any other marketing platform.

• Email marketing: Yes, you heard it right. Email marketing can generate massive traffic to your mobile app. Do you know 70% of emails are opened on mobile? Here lies the opportunity for firms to drive more users to your mobile app. Let’s look at the potential of email marketing as a mobile app acquisition strategy.

1. Direct users to your store page or information content present in your mobile app.

2. Inform users whenever there is an update and send users targeted messages.

3. Take feedback from users, which will help in improving your app.

Note: When you send emails to target customers, insert deep links in it. According to a recent study, $3,000 revenue is lost for every 1 million emails sent if they don’t contain deep links.

• App store optimization: Without any doubt, an app store is the one essential driver of app discovery. App store optimization is an essential user acquisition strategy that will help you gain more customers. App store optimization (ASO) is no rocket science. It’s the practice of attracting users to download an app based on title, keywords, ratings, and other ranking factors. If done right, ASO will help in generating quality traffic to your app. In app store optimization, you have to focus on three things: page elements, localize app store pages, and optimize search discoverability and conversions.

• Video marketing: Interactive videos can drive more users to your app. A simple 30-second video of your app can do wonders for your business. YouTube plays an essential role in targeting the majority of the crowd. In addition to YouTube, you can also make use of other video streaming platforms to target a diverse audience. You can also provide reward points to users on the gaming app for watching an entire add.

Make use of the above channels to put your mobile app in front of the masses. Mobile user acquisition is a tough task, but with dedication and continuous efforts, you will reach your goals.

Written By
Shamsher Singh Bhullar
calendar 24th June 2020
Shamsher Singh Bhullar, heading the business and sales department at Deftsoft, has 12+ cross-industry experience that makes him an expert with thorough knowledge of upcoming business concepts. He has successfully led multiple teams in Digital Marketing and AEM and has an art of converting challenges into opportunities. Apart from developing innovative business and marketing strategies, he is committed to inspire and empower everyone around him to portray their very best.

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