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6 Reasons You Should Upgrade Your Mobile Site into a Progressive Web App
  • September 11, 2019

People working for their brands with mobile sites would know that it is definitely not the best way to promote conversions for the brand due to the distressing cart abandonment rate. This is something that directly limits the user experience. Though we can say the mobile apps are the effective way to drive more transactions, still, we can’t ignore the factor that people avoids the hassle of downloading the app which takes the space in their devices, which is already limited.

Studies say that only 3 out of 100 filled shopping carts on a mobile site end up converting into sales, and this fact clearly states the huge amount of loss for the retails in mobile revenues. In such conditions, if you need a solution, you need to leverage the performance of the site on mobile. This is where the Progressive Web Apps comes into play. Progressive Web Apps or PWA is the medium through which we can think about providing the users with a site that provides app-like experience.

PWA is exactly the perfect option for the businesses which seek to create a faster and more seamless web experience for mobile customers. This concept is embracing all the strengths of the app and website, presenting it to be a solution which is the best of both worlds. PWA ensures you with instant access on any browser, app-like features, fast speed and shareable and indexable content on any platform or device. There’s a lot more which the Progressive Web Apps can offer.

Smooth and Fast User Interactions

The customers these days are regularly migrating to mobile, with the expectation that the site will load faster and will offer smoothness to their online interactions and work. More than 50% of the mobile visitors will end up abandoning the website if it takes more than 3 seconds to load. Unfortunately, a lot of mobile sites are even taking 10+ seconds to load, which is simply resulting in loss of mobile traffic by retailers. This is where PWA becomes a smart choice for improving the loading time, which could ensure better results.

Presents as a Feature-Rich App

Being rich in features, PWA can ensure the users with the app-like shopping experience. It allows the customers to handily search between the different items, look for the availability of the product, add to check, and then proceed to payment. What makes PWA more unique is that it even allows access to device hardware including camera, code scanner, app, language, geolocation, etc. This is how the PWA can feel like the app on the device which offers immersive user experience. Along with the ability to push notifications, PWA has the capability to acquire a similar retention rate just like the native apps. This will allow the users to get the latest updated and offers from your PWA.

Feature to Work Offline

Mobile sites are dependent on data connection due to which there can be times when the users have to face poor experience, which is usually due to long waiting time which ends up frustrating the users. On the other hand, PWA offers the users with interruptive mobile experience, which ultimately benefits the businesses to offer a reliable experience to the customers. Instant and stable user experience is something that remains the focal point of PWA, which doesn’t get bothered due to network availability or quality. PWA has the feature to pre-cache key resources which help in fast loading, even on a low-quality network which provides the users with the content even when they are offline. With PWA, the users won’t have to struggle with any janky scrolling or the trouble of slow-to-respond interface, even if they are in an area where the connection is poor or slow.

Ability to share on social media

In the Progressive Web Apps, each individual page includes a unique URL, which is deep-linkable. Due to these deep links, it becomes easier for the users to share the app content at any platform where the URL is supported. It even allows the users to bookmark the URL so that you can use it whenever you want for sharing it on social networks through text messages. Thus with PWA, it is easier to open different pages of the site by tapping on the links, which would be directly accessed on different new windows of the browser.

Visibility of Your Business in Search Results

One of the major benefits of PWA is that it could be crawled and indexed by the Search Engine platforms like Google. This is the factor which ultimately increases the visibility of your brand to the audience. In both the terms of accessibility and discover, there’s no way Progressive Web Apps can be defeated. Being visible in the search results of Google simply improves the opportunities of more visitors to the business website, which will help in converting the sales. This is how PWA is exactly the best option that the businesses prefer considering for enhancing the visibility of the brand to the customers.

Powers up The Mobile Strategy for Your Business

Progressive Web Apps is not just a question to think about; instead, it has become a requirement for the business which seeks for ways to deliver the best shopping experience to the people who prefer shopping on mobile. If looked upon broadly, Progressive Web Apps are able to completely focus the overall mobile strategy, including the ease of reaching out to the visitors and converting them into the customers of your brand.

When it is about bringing the visitors towards your website, the main constraints are to offer them the best user experience through quick loading time and ease of access on different platforms. This is where the Progressive Web Apps excel, providing the businesses with all the means through which the traffic rates towards the site can be improved, with improvement in the conversion rate. Clearly, it’s high time to switch from the traditional mobile site of your business to Progressive Web Apps.


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