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SEO with Google Podcasts
  • May 12, 2020

Flashback to 2019, when Google CEO Sundar Pichai, made the big announcement that Google will add podcasts to search results. Since then, digital marketers, SEO professionals, and content creators are looking for ways to brush up their technical skills and make effective use of the new technology. However, there are many people out there who have no idea of what Google podcasts are and how they help in enhancing search engine results. And, the sad part is many of them have been a part of the digital community for a long time.

When you think of SEO, what are the things that come in your mind? Keywords, how to target them or strong content strategies. People don’t associate podcasts with search engine optimizations, which is the reason they miss out on the key growth opportunities. Trust us, including podcasts in your marketing strategy, is an excellent way of boosting your ranking authority with Google. Since mid-2019, Google started scanning audio files, thus creating favorable territory for podcasts and content marketing.

Podcasting and SEO, is there a relation between the two terms? Let’s find out!

Podcasts offer excellent opportunities to not only producers and consumers but advertisers and SEO experts as well. You can either include your advertisement in somebody else’s podcast or create your own from scratch. Now sit back and see the perfect blend of textual and audio content as it will help in increasing website traffic and bring you soaring profit. By adding podcasts to search results, firms can tackle the notorious discoverability problem. If you want to share your expertise with the target audience, make use of podcasts. It also provides an opportunity to create a new page on the website where you can discuss your content and podcasts with the target audience.

When it comes to SEO content marketing, podcasts can be of great help. You can promote your podcast by using emails at the same time encouraging listeners to subscribe to your newsletters. Well, you can also use social media platforms like Instagram to create a unique cover for your podcasts. By doing so, you will be able to establish a positive relationship with your audience and ultimately boost your brand awareness. Do you now podcasts allow you to collaborate with leading distribution and hosting networks? But being said that, does this feature offer any opportunity to SEO marketers? Well, the answer is crystal clear. By collaborating with hosting networks, people will find your content even if they are not aware of your brand. According to experts, it’s advisable always to choose reliable podcasts to transfer data without any hassles.

What are the SEO benefits of podcasting? How it helps in Boosting Your SEO?

Podcasting and SEO

Natural backlinks: Yes, you heard it right! Podcasts offer an effective way to get the most natural backlinks for your website. We will explain this a little further. Let’s say if you are a guest on somebody else podcast, the host will include show notes helping the audience to read a quick summary on who you are with a transcript of the episode. Also, hosts include links to your website, social media profiles, or exclusive offers. In this way, your website gets natural backlinks.

Effective optimization: In simple terms, podcasts are nothing but audio blogs. And, this means podcasts can be optimized just like other blogs. For better content optimization, you can use targeted keywords when creating meta titles and meta descriptions. Another trick to encourage the audience to click and listen to a new episode is by adding relevant text and optimizing images as well. This means you can use a perfect blend of podcasts and traditional blogs and have the freedom to focus on podcasts only whenever you want.

Affordable: Many people have the misconception that podcasts are expensive. But, this is the opposite of the truth. Podcasts are one of the cheapest marketing methods you can imagine. According to recent stats, if you have at least a 1 % customer conversion rate, podcasts will cover all your production costs. The best thing is, podcasting demonstrates a much higher conversion rate; this means podcasting is worth all your efforts.

No expiration date: Trust us, podcasts have no expiration date. Even if you post new videos regularly, the old ones continue to attract customer’s attention. Also, to create effective podcasts, consider not only who it’s for, but also how your audience will use it, and how it will fit in their lives.

Regular content updating: By regularly updating content on your website, you will be able to secure a high position on SERP. The more relevant your content, the higher your podcast will rank on Google. By doing so, you will give reason to your audience to come back again. You can post transcripts and show notes of your podcast. Also, add a blog to your podcast that contains headings with your targeted keywords and recaps of your latest episode.

Use authoritative websites: Well, we can safely say search engines love content with inbound links, especially from high-ranking websites. Create a list of reputable sites that will feature your episode and add a podcast description. By doing so, you will get more traffic to your podcast, and, in turn, the podcast will drive traffic to your website.

Although creating effective podcasts involves a lot of hard work and determination, but the plethora of benefits it has for your SEO will take you by surprise. So, it’s time to make use of Google podcasts to boost the visibility of your brand.


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