10 Must-Know Design Trends to Boost Website UX in 2023

  • By Paramjit Singh

  • 20th October 2022

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An amazing appearance of the B2B website can greatly enhance user experience (UX). Therefore it is important for business owners to understand what users looking for when navigating their websites. Considering the same, in the post, we, Deftsoft, have listed 10 important designs trends that take your website appearance to new heights.

Website UX plays a major role in marketing. User experience (UX) is a process of designing and developing website. The goal of UX is to deliver users a great brand experience and convert into leads. You might don’t know that 94 percent of the users stay on the website because of its impressive designs and looks.

Website design plays a major role in user experience and increase the success rate of a brand. UX is not about just cheating a website. There are many other important aspects that need to be considered, like SEO, accessibility, impressive design, and functionality.

Website functionality is important for both the business and end user.

For this, a web designer must always keep on chasing the new trends, which can be challenging as well interesting. Here in the post, we have listed 10 must-know website design trends that you can consider to incorporate into upcoming website design for 2023.

So, without any further ado, let’s get started!

10 Must-Know Design Trends to Boost Website UX in 2023

1.  Accessibility

2.  Dark Mode

3.  Data Visualization

4.  Integration of AI

5.  Micro Animations

6.  Minimalism

7.  Parallax Scrolling

8.  SEO Native Design

9.  Short-Form Video

10.  White Space

Website Design Trend #1: Accessibility

Website Design Trend - Accessibility

Accessibility is about standing out on technical requirements and should meet WCAG 2.2 or WCAG 3 conditions. It means that your website content must get understand to everyone. Moreover, the content should operable, understandable, and perceivable. Some of the accessibility features include:

.  Image Alternative text, aka image alt text.

.  Captions

.  Transcripts

.  High contrast colors.

.  Text to speech.

.  Keyword accessibility

Accessible website makes your provided content more valuable. If you are not sure about your website accessibility, then feel free to get in touch with us, We, Deftsoft can help you into it.

Website Design Trend #2: Dark Mode

You might be aware about the dark mode. In addition, in latest phone and computer the dark mode feature is added. But do you know that as a web designer, you can also add this amazing feature in your website. Dark mode saves battery as it reduce the consumption of light. In addition, it reduces eye strain and is better accessible for the users.

 Website Design Trend #3: Data Visualization

Data visualization is the presentation of data via visual representation. It includes maps, tables, and charts. Always choose the type that will best for users and accurately interpet your data. Data visualization has started becoming more interactive and let users to experience data in ways that improve their site content and structure understanding.

Website Design Trend #4: Integration of Artificial Intelligence (AI)

One of the most important parts of the web design is to understand the users’ need. Here AI comes into action. Today voice searches, virtual assistants, chatbots, and other AI forms act as a bridge between automation and users.

According to a study, in 2025 AI will takeover 95 percent customers’ interactions. Introducing AI technology, in the website is always a win-win situation. In addition, artificial intelligence (AI) will enhance employee productivity and limit human errors. From the user’s perspective, Artificial intelligence meets each user’s requirements providing an amazing personalized experience.

Website Design Trend #5: Micro Animations

The basic desire doesn’t perforce require to completely neglect animations. Micro animations are a great options to add excitement and dimension to the website.

When animations are added without any purpose, it can create distraction for the user. While, micro animation with care in 2023 can excite the visitors about your business.

Website Design Trend #6: Minimalism

Less is more. It also implements on the website design. Keeping your website simple and clean improves its functionality. It may include text with easy readability, minimal images, softer colors, and few animations. For business perspective, the website will take less time to load. For user perspective, easy to use and understand website content, quick navigation, and a smooth experience.

Website Design Trend #7: Parallax Scrolling

Parallax Scrolling

Parallax scrolling happens when the background of a webpage moves at a different rate as compared to foreground. The purpose of parallax scrolling is to create an illusion of depth. Sometimes, adding parallax scrolling can create distraction for the user. Therefore, use it with caution.

 Website Design Trend #8: SEO Native Design

You might know that web design depends greatly on SEO to deliver exceptional UX. SEO has improved in many manners, like it focus on content quality, mobile-friendly sites, and give value to user intent and attention. Web design and SEO come together to transfer useful data from your website and limits website clutter to deliver a smooth UX.

Website Design Trend #9: Short-Form Video

You might be amazed after knowing that an average human attention span is of 9 seconds. The same is of a goldfish. This is the only reason short-form videos are becoming popular – they hold people’s attention. You should try to create a video between 30-60 seconds, purposing to grab the user’s attention within first 20 to 30 seconds. Adding video on your website can boost engagement and potential leads. It is another way to offer your users with information in a visuals.

Website Design Trend #10: White Space

It is the unmarked area around web design elements. White space assists in pages flow and stay well-organized. In addition, it enhances users readability and can use to emphasize useful information about the business.


An outdated or malfunction website gives user a bad experience. Therefore, it is important to implement B2B web design trends that will help businesses to stay one step ahead in the industry. Therefore, invest your time to add appealing look in your website. That’s all in this post. If still, you have some questions in your mind regarding your business website, feel free to ask us. One of experts will surely help you out at their best.

Written By
Paramjit Singh
calendar 20th October 2022
Paramjit Singh, heading the web applications department at Deftsoft, has immense experience in creating user-friendly and easy to navigate websites making use of the latest technology like PHP, HTML, CSS, Java, JavaScript. He is known for his amazing IT skills and ability to manage the team, creating benchmarking output.

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