PPC Executive
Overview:
This is a full-time, on-site role for PPC Executive at Deftsoft.
Key Responsibilities:
- Set up, manage, and optimize PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels.
- Monitor and analyse campaign performance to ensure maximum ROI.
- Conduct thorough keyword research to identify relevant and high-performing keywords for campaigns.
- Regularly update and expand keyword lists based on industry trends and performance data.
- Create compelling and effective ad copy that aligns with campaign goals and target audience.
- A/B test ad creatives to determine the most effective messaging.
- Implement and manage bid strategies to achieve campaign objectives and optimize for key performance indicators.
- Adjust bids based on performance data and market trends.
- Generate regular reports on campaign performance, providing insights and recommendations for improvement.
- Utilize analytics tools to track and measure the success of campaigns.
- Stay informed about industry trends, competitor activities, and emerging technologies in the PPC space.
- Conduct competitive analysis to identify opportunities and challenges.
- Monitor and manage campaign budgets effectively to ensure efficient spending and maximum results.