6 Effective Ways to Boost Your SEO with Google Podcasts

• By deftsoft

• 12th May 2020

Flashback to 2019, when Google CEO Sundar Pichai made the big announcement that Google would add podcasts to search results. Since then, digital marketers, SEO professionals, and content creators have been looking for ways to brush up on their technical skills and make effective use of the new technology. However, there are many people out there who have no idea of what Google podcasts are and how they help in enhancing search engine results. And, the sad part is, many of them have been a part of the digital community for a long time.

When you think of SEO, what are the things that come to mind? Keywords, how to target them, or strong content strategies. People don’t associate podcasts with search engine optimization, which is why they miss out on key growth opportunities. Trust us, including podcasts in your marketing strategy is an excellent way of boosting your ranking authority with Google. Since mid-2019, Google has been scanning audio files, creating a favorable environment for podcasts and content marketing.

Podcasting and SEO, is there a relation between the two terms? Let’s find out!

Podcasts offer excellent opportunities not only to producers and consumers but also to advertisers and SEO experts. You can either include your advertisement in somebody else’s podcast or create your own from scratch. Now sit back and see the perfect blend of textual and audio content as it will help in increasing website traffic and bring you soaring profit. By adding podcasts to search results, firms can tackle the notorious discoverability problem. If you want to share your expertise with the target audience, make use of podcasts. It also provides an opportunity to create a new page on the website where you can discuss your content and podcasts with the target audience.

When it comes to SEO content marketing, podcasts can be of great help. You can promote your podcast via email, encouraging listeners to subscribe to your newsletter. Well, you can also use social media platforms like Instagram to create a unique cover for your podcasts. By doing so, you will be able to establish a positive relationship with your audience and ultimately boost your brand awareness. Do you know if podcasts allow you to collaborate with leading distribution and hosting networks? That said, does this feature offer any opportunities for SEO marketers? Well, the answer is crystal clear. By collaborating with hosting networks, people will find your content even if they are not aware of your brand. According to experts, it’s advisable to always choose reliable podcasts to transfer data without any hassles.

What are the SEO benefits of podcasting? How does it help boost your SEO?

Natural backlinks: Yes, you heard it right! Podcasts offer an effective way to get the most natural backlinks for your website. We will explain this a little further. Let’s say you are a guest on someone else’s podcast: the host will include show notes that help the audience read a quick summary of who you are, along with a transcript of the episode. Also, hosts include links to your website, social media profiles, or exclusive offers. In this way, your website gets natural backlinks.

Effective optimization: In simple terms, podcasts are nothing but audio blogs. And, this means podcasts can be optimized just like other blogs. For better content optimization, you can use targeted keywords when creating meta titles and meta descriptions. Another trick to encourage the audience to click and listen to a new episode is to add relevant text and optimize images. This means you can use a perfect blend of podcasts and traditional blogs and have the freedom to focus on podcasts only whenever you want.

Affordable: Many people mistakenly think podcasts are expensive. But, this is the opposite of the truth. Podcasts are one of the cheapest marketing methods you can imagine. According to recent stats, if you have at least a 1% customer conversion rate, podcasts will cover all your production costs. The best thing is, podcasting has a much higher conversion rate, which means it is worth all your efforts.

No expiration date: Trust us, podcasts don’t have one. Even if you post new videos regularly, the old ones continue to attract customers’ attention. Also, to create effective podcasts, consider not only who it’s for but also how your audience will use it and how it will fit into their lives.

Regular content updates: By regularly updating your website’s content, you can secure a high position in the SERP. The more relevant your content, the higher your podcast will rank on Google. By doing so, you will give your audience a reason to come back. You can post transcripts and show notes of your podcast. Also, add a blog to your podcast that contains headings with your targeted keywords and recaps of your latest episode.

Use authoritative websites: Search engines love content with inbound links, especially from high-ranking sites. Create a list of reputable sites that will feature your episode and add a podcast description. By doing so, you will get more traffic to your podcast, and, in turn, the podcast will drive traffic to your website.

Although creating effective podcasts involves a lot of hard work and determination, but the plethora of benefits it has for your SEO will take you by surprise. So, it’s time to make use of Google podcasts to boost the visibility of your brand.