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Category Archives: Technology

Mobile APP Acquisitions: Take on 5 Ways of Attracting New Users

Mobile App Marketing

Have you created an excellent mobile app but are still not getting those satisfactory sales conversions? Have you ever thought what might be the reason behind it? Without any doubt, it’s the visibility of your mobile apps. What’s the point of spending your precious time on creating a mobile app when customers are not aware of it? But, the question is how you can stand out from the crowd of millions of app users and developers. Acquiring new customers when most of the smartphone users don’t download any app in a month is a tough nut to crack. Trust us….

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Role of Data Science in Understanding the COVID-19 Crisis!


As the world is fighting its worst battle, data scientists work their fingers to the bone to understand the science behind COVID-19. In this technological era, data science can play an essential role in preventing the onset of pandemics. Data scientists can use their skills and give their best shot to develop technology to deal with the crisis. Data science is the bright light in the dark, which helps educate and empower those on the ground about the situations and help reduce the impact of COVID-19. Epidemics and pandemics have threatened the human race in the past as well. But,….

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Impact of Coronavirus Outbreak on On-Demand App Industry

Coronavirus is on the rise! The COVID-19 outbreak

Is your on-demand business ready for the increase in demand due to the spread of COVID-19? If not, fret not, we are going to help you out. Well, whether we like it or not, coronavirus is on the rise! The COVID-19 outbreak has caused chaos in not only people’s lives but bought the global economy to a standstill. With billions forced to stay indoors due to the pandemic, the demand for essential services has skyrocketed. There is an acute need for essential services to meet the daily needs amid the lockdown. This is where on-demand services come in the picture…..

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6 Effective Ways to Boost Your SEO with Google Podcasts

SEO with Google Podcasts

Flashback to 2019, when Google CEO Sundar Pichai, made the big announcement that Google will add podcasts to search results. Since then, digital marketers, SEO professionals, and content creators are looking for ways to brush up their technical skills and make effective use of the new technology. However, there are many people out there who have no idea of what Google podcasts are and how they help in enhancing search engine results. And, the sad part is many of them have been a part of the digital community for a long time. When you think of SEO, what are the….

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6 Reasons You Should Upgrade Your Mobile Site into a Progressive Web App

6 Reasons You Should Upgrade Your Mobile Site into a Progressive Web App

People working for their brands with mobile sites would know that it is definitely not the best way to promote conversions for the brand due to the distressing cart abandonment rate. This is something that directly limits the user experience. Though we can say the mobile apps are the effective way to drive more transactions, still, we can’t ignore the factor that people avoids the hassle of downloading the app which takes the space in their devices, which is already limited. Studies say that only 3 out of 100 filled shopping carts on a mobile site end up converting into….

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How Effective are Push Notifications for Web Applications?

Push Notifications for Mobile Applications

Website push notifications are messages sent by a website to the user’s browser, which is clickable. They work like mobile app notifications but here for the websites instead of mobile apps. Push notifications play a significant role when it comes to advertising eCommerce applications. The difference here lies that the push notifications are not ignorable messages. The purpose of push notification campaigns is to deliver exceptional results for online stores. Let’s get started to explore the hidden layers of push notifications. Terminology Used for Push Notifications • Notification – a message appearing at the user’s browser • Push Message –….

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A Comprehensive Guide of WEB- VR (Virtual Reality)

Virtual Reality

After the successful launch of virtual reality, still, it was becoming a challenge for the web developers to use it in web applications. Now, the virtual reality designs have taken a practical shape, and we can expect web developers to make use of VR in applications such as eCommerce, retail, marketing and so on. What is Virtual Reality? Virtual Reality is a 3D computer technology used to simulate the user’s presence in an imaginary environment using a Virtual Reality headset. Virtual reality is a dynamic and immediate way to see and experience information. It creates a simulated 3D – the….

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5 Ways to optimize Website for a Great Digital Experience

Digital Marketing 2019

The optimization of the web site has a more significant impact on the search engine ranking. The online platform is the ultimate platform to conduct business activities. For maintaining your search engine ranking, you make use of digital marketing techniques. Unfortunately, search optimization results are not static. They keep varying from time to time. Around 90% of internet users are using Google search whose algorithms are continually evolving in an attempt to provide the best results for specific searches. It might help you change your advertising. Your website has to keep up. You can’t only hire an SEO expert to….

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A Comprehensive Guide to Instagram Influencer Marketing

Instagram Influencer Marketingl

From the expansion of advertising opportunities to shippable brands, Instagram gives many opportunities to spur business growth. It is one of the common social media platforms where you can share your pictures with an audience of nearly 850 million users across the world by exercising its powers for the marketing of your brand. Ever since the evolution of Instagram, other than sharing photographs, it has come a long way. In today’s world, just displaying the images and collecting likes are not sufficient to divert customers to your business. The internet savvy social media users opt for blocking traditional ads, so….

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Embrace 10 New Digital Marketing Trends for Better Results in 2019

Digital Marketing Trends 2019

Every year with the advancement of technology, digital marketing trends change. The new marketing campaigns are as per according to the changes in technologies. Here’s how digital marketing is changing in 2019 and what you need to do is to thrive and succeed: Extensive Use of Artificial Intelligence As we are already familiar, the power of Artificial Intelligence is touching all the dimensions. This year AI power is going to influence customer segmentation, retargeting, push notifications, click tracking, with enhanced possibilities. The AI technologies are now going to affect the search power by utilizing data from social media platforms and….

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There are two ways to be rich: One is by acquiring much, and the other is by desiring little

- Jackie French Koller


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