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Deftsoft New Year 2020 Celebrations


A reminiscent walk down the memory lane of achievements, milestones, new technologies, projects, learnings, team bonding, and much more! Nothing screams louder like a happy team of “Defsoft Family” shouting “High Sir!”, when asked to show excitement with auspiciousness on question- “How’s the Josh?” Of all the days in Deftsoft, Christmas has always come up with smiles and desires, awakening the strongest associations among teams. Remember the time of year hot chocolate, Santa’s gifts, lighted trees and finger licking treats on table?  We took our employees through this memory lane by ideating it all for real for Christmas celebrations in the….

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6 Reasons You Should Upgrade Your Mobile Site into a Progressive Web App

6 Reasons You Should Upgrade Your Mobile Site into a Progressive Web App

People working for their brands with mobile sites would know that it is definitely not the best way to promote conversions for the brand due to the distressing cart abandonment rate. This is something that directly limits the user experience. Though we can say the mobile apps are the effective way to drive more transactions, still, we can’t ignore the factor that people avoids the hassle of downloading the app which takes the space in their devices, which is already limited. Studies say that only 3 out of 100 filled shopping carts on a mobile site end up converting into….

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How Effective are Push Notifications for Web Applications?

Push Notifications for Mobile Applications

Website push notifications are messages sent by a website to the user’s browser, which is clickable. They work like mobile app notifications but here for the websites instead of mobile apps. Push notifications play a significant role when it comes to advertising eCommerce applications. The difference here lies that the push notifications are not ignorable messages. The purpose of push notification campaigns is to deliver exceptional results for online stores. Let’s get started to explore the hidden layers of push notifications. Terminology Used for Push Notifications • Notification – a message appearing at the user’s browser • Push Message –….

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A Comprehensive Guide of WEB- VR (Virtual Reality)

Virtual Reality

After the successful launch of virtual reality, still, it was becoming a challenge for the web developers to use it in web applications. Now, the virtual reality designs have taken a practical shape, and we can expect web developers to make use of VR in applications such as eCommerce, retail, marketing and so on. What is Virtual Reality? Virtual Reality is a 3D computer technology used to simulate the user’s presence in an imaginary environment using a Virtual Reality headset. Virtual reality is a dynamic and immediate way to see and experience information. It creates a simulated 3D – the….

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5 Ways to optimize Website for a Great Digital Experience

Digital Marketing 2019

The optimization of the web site has a more significant impact on the search engine ranking. The online platform is the ultimate platform to conduct business activities. For maintaining your search engine ranking, you make use of digital marketing techniques. Unfortunately, search optimization results are not static. They keep varying from time to time. Around 90% of internet users are using Google search whose algorithms are continually evolving in an attempt to provide the best results for specific searches. It might help you change your advertising. Your website has to keep up. You can’t only hire an SEO expert to….

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International Women’s Day Celebration by Stepping towards Gender-Equality

International Women’s Day Celebration - Deftsoft

Friday, March 8th, 2019 – International Women’s day was celebrated at Live Deftsoft Informatics with a grand salute to all women by paying debts of gratitude for their incredible efforts, day and night in each sphere of life. Going with the theme of this year, “Think Equal, Build Smart, Innovate for Change,” inspired us to take one step forward in making this world a gender balanced world. At Deftsoft, we admire the natural way of upbringing and differentiating among boys and girls, but we also enforce that the change lies within. It starts with taking a baby step at a….

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Build a Customer-Centric Culture to Boost your Brand

Build a Customer-Centric Culture

In this era of increasing social media practices, the buying decisions are significantly affected by online reviews and recommendations. Embracing a customer-centric approach is the only way of dealing with the customers to gain a positive selling experience before and after the sale to drive repeat business, customer loyalty and profits. To ponder a customer-centric approach, you need to strengthen its foundry pillars which are: Experience- A rich experience to the new and existing clients Loyalty – Set a goal to attain customer loyalty as a goal and measure business decisions against it. Communication – Communication is all about personalization…..

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A Comprehensive Guide to Instagram Influencer Marketing

Instagram Influencer Marketingl

From the expansion of advertising opportunities to shippable brands, Instagram gives many opportunities to spur business growth. It is one of the common social media platforms where you can share your pictures with an audience of nearly 850 million users across the world by exercising its powers for the marketing of your brand. Ever since the evolution of Instagram, other than sharing photographs, it has come a long way. In today’s world, just displaying the images and collecting likes are not sufficient to divert customers to your business. The internet savvy social media users opt for blocking traditional ads, so….

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Embrace 10 New Digital Marketing Trends for Better Results in 2019

Digital Marketing Trends 2019

Every year with the advancement of technology, digital marketing trends change. The new marketing campaigns are as per according to the changes in technologies. Here’s how digital marketing is changing in 2019 and what you need to do is to thrive and succeed: Extensive Use of Artificial Intelligence As we are already familiar, the power of Artificial Intelligence is touching all the dimensions. This year AI power is going to influence customer segmentation, retargeting, push notifications, click tracking, with enhanced possibilities. The AI technologies are now going to affect the search power by utilizing data from social media platforms and….

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2019 Lohri Celebration at Deftsoft Informatics

Lohri Event 2019

It’s the beginning of a new harvest season. At Deftsoft Informatics, we celebrated Lohri festival with the great zeal and enthusiasm with a bonfire and a musical evening with DJ Dhol beat with chilled out vibes. The Deftsoft family was reverberated with applause and joyous shout by welcoming the entire management along with the family members by gracing the occasion. The inspiring words of our Director, Mr. Amaninder Brar addressed the gathering in a warm embracing manner. His words filled all of us with high spirits and joy. As our tradition, we start every occasion by evaluating our strengths to….

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There are two ways to be rich: One is by acquiring much, and the other is by desiring little

- Jackie French Koller


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